Press release download - SES Spar European Shopping Centers

Press Release
Business / Retail / Shopping centers
Salzburg, March 01, 2013
The 2012 balance – a successful year for SES shopping centers
• 4.4 per cent growth in Austria
• EUR 2.53 billion retailer sales in five countries (+ 2.4 per cent)
• Over 100 million visitors
• More than 30 million euro shopping centre vouchers sold
In the 2012 financial year, SES Spar European Shopping Centers, Austria’s largest shopping
center operator, was able to further consolidate its leading position. Sales of EUR
1.55 billion were achieved with the retailers at SES’ fifteen Austrian shopping centers,
which represented growth of 4.4 per cent over the preceding year. Moreover, once again
the company expanded by more than the Austria retail segment average (source: Statistik
Austria 1 ) and thus surpassed the growth attained in 2011.
Internationally, SES was also able to close 2012 with great success. In total, the shop
partners of the SES centers in all five countries where the company is represented attained
sales of EUR 2.53 billion. This constituted growth of 2.4 per cent over 2011.
Marcus Wild, the SES Spar European Shopping Centers CEO, named the top quality ambience
in the centers and the best possible shop mix as being two of the main reasons for
this successful development.
For example, in 2012 SES opened a retail park in Nußdorf-Debant/Eastern Tyrol and the
“Kronenhaus” urban shopping center in Bludenz, Vorarlberg. As a result, SES now operates 26
shopping centers with a GLA of 717,000 m² in Austria, Italy, Slovenia, Hungary and the Czech
Republic.
As a trendsetter, during the past year SES managed to contract PRIMARK for Austria and the
brand’s first domestic store was launched in the Innsbruck SILLPARK during last September.
Since the opening, the new anchor tenant and a range of other new shops have created an exceptional
increase in visitor footfall throughout the entire center.
1
Source/Statistik Austria/Press release 10.445-021/13: http://www.statistik.at/web_de/presse/069659

Marcus Wild, the SES CEO: “We are more than satisfied with the course of business during the
past year. In view of the current economic climate, the increase in retailer sales of 4.4 per cent in
Austria constitutes an excellent statistic. It illustrates the competitiveness of our centers and their
exceptional popularity among consumers. This positive development is also the result of the innovations
derived from new shop partners and the perfect teamwork with our existing tenants.”
For 2013, Marcus Wild has already announced a continuation of this expansion policy: “In particular,
we will be focusing on urban locations and the extensive enlargement of our current centers.”
Highlights of the year
Best retailer satisfaction ratings for five SES centers
A shopping center survey carried out by ecostra/Standort+Markt during last year confirmed the
high degree of satisfaction among shop operators at the SES centers. Five of the eight bestrated
centers belong to SES and apart from the MESSEPARK Dornbirn, the EUROPARK Salzburg
also received a top 1.3 rating from its retailers. The ZIMBAPARK Bludenz-Bürs, the Q19
Vienna-Döbling and the FISCHAPARK in Wiener Neustadt were ranked fourth, seventh and
eighth respectively. 1,480 shops in 100 shopping centers were questioned for the “Shopping Center
Performance Report Austria 2012” published in April 2012, which had sales performance as
one of its key criterion.
Further increases in the sales of shopping center vouchers
During 2012, the SES centers in Austria alone achieved an increase in the sales revenues from
shopping center vouchers of 7 per cent.
In October 2011, the long-term success of shopping center vouchers prompted SES to launch a
new gift voucher type, which was the first in the country to be valid on an inter-center basis. In
the meantime, the voucher has become well established among customers in Austria under the
name “Zehner” and in Slovenia as the “Desetak”. In 2012, vouchers with a value in excess of
EUR 30 million were sold at the SES center information desks in Austria and Slovenia. In the
2012 SES voucher sales rankings, EUROPARK Salzburg again led the way, followed by the
ATRIO in Villach in second spot and the VARENA Center in Vöcklabruck, which only opened in
2010, in third.
The LOLLIPOP children’s adventure world own brand
SES offers childcare in virtually all its shopping centers and since 2010 with LOLLIPOP the Group
has had its own children’s adventure world brand. In the intervening period, this has been introduced
successfully at four Austrian center locations (ATRIO, MURPARK, VARENA and Q19).

Facts and figures regarding the top SES centers by region
The SES centers in Austria can point to highly successful balance for 2012.
Vorarlberg
ZIMBAPARK Bludenz-Bürs with 3 per cent growth
Jubilee year with above-average floor space productivity
During the past year, the leading shopping center in the Vorarlberg “Oberland” achieved an increase
in sales of more than 3 per cent. In terms of turnover per square meter of floor space, at
EUR 6,600 the ZIMBAPARK was well above the Austrian average and ranks third among SES’
centers. In the “Shopping Center Performance Report Austria 2012”, the center was rated as the
fourth best in Austria and in spring it celebrated its tenth birthday.
The traditional KRONENHAUS location in Bludenz reopened
In the November of last year, SES opened the KRONENHAUS Shopping Center in the citycenter
of Bludenz, a new building with three stores (a SPAR supermarket, a dm drugstore and a C&A
outlet) and a shopping area of 3,400 m2 having replaced an old department store. The
KRONENHAUS shopping center is located in the heart of the Bludenz pedestrian precinct and is
already contributing to the attractiveness of the town center. A special facade and roof design
was prepared in close cooperation with the Heritage Office of the local authority and takes the
sensitive architectural scenario in the old town into account. The location has enjoyed high footfall
levels from the first day onwards.
Tyrol
SILLPARK Innsbruck: a supra-regional magnet for the regional capital
Pulling effect generated by Primark and other shops creates an increase in frequency
As a result of numerous new shop openings and the Primark launch in particular, during 2012
SILLPARK immediately became a hot spot in the Tyrolean capital and was thus catapulted into a
new frequency and sales dimension. Indeed, on peak days these changes resulted in increases
in footfall of up to 50 per cent. The opening of Primark’s first location in Austria during last September
was already highly promising and to date this potential continues to be realized. Primark
serves as a supra-regional magnet and has been proven to draw in new consumers from the
surrounding areas in Vorarlberg, Switzerland, South Tyrol, southern Bavaria and Salzburg.
Opening of the “FMZ Nußdorf-Debant” retail park
After a construction period of only 11 months, in 2012 SES opened its first retail park with a GLA
of 4,600 m² and nine new shops. Roughly eleven million euros were invested in a top quality
building that includes an underground garage. With the FMZ, Deichmann Shoes, the Depot furniture
shop, Pearl opticians and the Northland outdoor specialist all opened their first branches in
eastern Tyrol. After a successful launch, the center is enjoying enormous customer popularity and
keeps purchasing power within the region. The shop partners in the new specialty retail center
are extremely satisfied. Some of the shops even designated the FMZ opening as one of the best
in Austria of recent years.

Salzburg
In 2012, SES achieved a retail sales volume of around EUR 400 million with the EUROPARK and
FORUM1 centers in Salzburg. These centers act as purchasing power magnets in the festival city
and represent a major economic factor in the Salzburg retail landscape.
EUROPARK Salzburg remains on a success course
Sales up by 3.4 per cent and over 10.5 million visitors
In 2012, the sales of the center’s more than 130 brand shops, cafés, restaurants and services
suppliers rose by 3.4 per cent to a new record level of EUR 341 million. With productivity in excess
of EUR 9,500 per square meter, the EUROPARK continues to be the clear number one
among Austria’s shopping centers and has actually increased its lead. This value constitutes an
international benchmark and within the SES Group, the EUROPARK also tops the shopping center
voucher (“Der Zehner”) sales list. In December alone, vouchers worth over EUR 4.7 million
were sold, which was 5 per cent more than in 2011.
With Hamptons Club, Jack Wolfskin, Sneakz, Kiehls, Deichmann (flagship) and Gerry Weber five
new, trendy and highly successful international brands have supplemented the long list of
EUROPARK shops.
In autumn 2012, the center celebrated its fifteenth birthday and as Marcus Wild comments: “Since
its opening, the attractiveness the EUROPARK has put it in the happy position of being able to
select the best shop operators. The long waiting list of interested parties underlines the incomparable
magnetism of this shopping center in the heart of Austria:”
FORUM 1 Salzburg with sales of over EUR 53 million
33 per cent growth and over 4.5 million visitors
In 2012, the FORUM 1, which is located adjacent to Salzburg’s main railway station, broke
through the 50 million euro sales barrier. The center’s 50 shops, catering and services establishments
achieved sales of over EUR 53 million, which represented an increase of 33 per cent over
the preceding year. FORUM 1 thus demonstrated the highest growth rate of any of the 26 SES
centers. The number of visitors also rose to 4.5 million.
Upper Austria
In Upper Austria, SES operates the VARENA Center in Vöcklabruck and the max.center in Wels.
In 2012, the retailers at both centers achieved gross sales turnover of more than EUR 200 million
and the Upper Austrian centers were also outstandingly successful with regard to the sale of center
vouchers. In this area, Upper Austria attained the highest growth rate within the SES Group.
VARENA Vöcklabruck etablishes itself through top results
Sales of over EUR 100 million and some 3 million visitors
In 2012, the VARENA Center (Vöcklabruck) cemented its top position within the SES Group with
an increase in retailer sales of around 7 per cent to over EUR 100 million and shopping center
voucher sales growth of 21 per cent. Moreover, during the year the center brought an official
Guinness world record to Upper Austria with the “world’s largest candy mosaic” (130 m²), which
was created on the mall.
MAX.CENTER is a powerful locomotive in the Wels shopping center
Sales up by 5 per cent and EUR 5,700 floor space productivity
With sales of EUR 100 million, the max.center achieved growth of five per cent as compared to
the previous year. In addition, at over EUR 5,700 per square meter of floor space, the sales
productivity level was among the best in Upper Austria. During the past year, 23 per cent more
“Zehner” shopping center vouchers were sold at the max.center than in 2011.

Styria/Carinthia
MURPARK Graz achieves the third largest growth within the Group
Sales up by 9 per cent
During the 2012 financial year, the MURPARK SES shopping center in Graz was able to raise its
retailer sales by 9 per cent. The pleasing balance for 2012 was further underlined by a 16 per
cent increase in voucher sales.
In March 2012, the MURPARK SES shopping center celebrated its fifth birthday, having opened
in March 2007 and undergone an upgrading in 2009, which involved a double-digit million investment
by SES as the operator. Among the factors in this success is an extraordinarily good
transport link with a tram stop directly at the center. Furthermore, during 2012 the MURPARK
was chosen as the most cycle-friendly shopping center in Graz and the surrounding area.
ATRIO Villach stays on its success curve
Second in the SES center sales rankings
In 2012, Carinthia’s largest shopping center celebrated its fifth birthday and once again was able
to attain solid frequencies and retailer sales. Over 5 million visitors were registered. The annual
sales of over 80 shops, services and catering establishments in 2012 again exceeded the EUR
150 million mark. Accordingly, as was already the case in past years, the ATRIO occupied second
place behind the EUROPARK Salzburg in the SES Group ratings. The flow of visitors from
the neighbouring countries in the south was also of note, as on their national holidays in 2012,
16.1 per cent of the day customers came from Italy and some 9.3 per cent from Slovenia.
Vienna
Q19 remains on the success trail
Sales growth of 3.6 per cent to EUR 62 million
For the seventh time in succession, the Q19 shopping quarter in Döbling achieved an increase in
sales. As a result of 3.6 per cent growth, during the past financial year gross retailer sales of EUR
62 million were attained.
The shopping center in the 19th district of Vienna again showed the highest floor space productivity
among shopping centers of less than 15,000 square meters in eastern Austria with average
square meter sales of EUR 6,050.

Overview of expansion projects in Austria
SES remains on an expansion course in 2013 and is currently concentrating on six projects. The
focus is on the development of urban centers and the expansion of existing centers.
Vienna/Lower Austria
Expansion of the FISCHAPARK in Wiener Neustadt in full progress
The construction work for the enlargement of the FISCHAPARK in Wiener Neustadt commenced
in September 2012 and is in full progress during ongoing center operation. The opening of the
first section of the building work is planned for 2014. The construction incorporates the expansion
of the center to over 42,000 square meters of GLA with 100 shops and a comprehensive traffic
solution. SES is investing more than EUR 100 million in the alterations.
EUR 26 million for major enlargement at the Wachau Shopping Center in Krems
The preparations for the major conversion of the Wachau Shopping Center commenced in October
2012. The traditional INTERSPAR and LEINER location on the Wiener Strasse (B35) in
Krems has proven itself for over 30 years and is now to be enlarged. INTERSPAR and LEINER
are to continue to operate during the entire construction period. The completion of the Wachau
Center with a total of 25 brand shops, catering and services establishments is planned for 2014.
SES is the project operator along with the part-owner LEINER as a partner.
The HUMA Shopping Park in Vienna-Simmering to become a modern city district center
In 2012, SES announced its plans for the expansion of the HUMA Shopping Park in Vienna-
Simmering. This traditional shopping center, for which SES is the general lessee, is to be transformed
into one of Vienna’s most modern shopping centers with GLA of around 48,000 square
meters. The start of construction is planned for 2013. In the coming years, SES Spar European
Shopping Centers will thus consolidate its presence in Vienna.
SES as a partner of the Vienna city authority for the Seestadt Aspern project
In April 2012, SES itself as one of 18 partners of the Seestadt Aspern/Vienna project, one of Austria’s
largest urban development schemes. The company is responsible for the realization of a
“managed shopping street” in the local supplier zone of the new suburb. The shopping areas in
the main shopping street are to be sublet to enterprises from the retail, services and catering
segments in a coordinated branch mix. SES is providing its know-how for the preparation of a
retail concept and will complete the leasing of the business areas to the tenants as a partner of
the Wien 3420 Aspern Development AG. The opening of the first shops is planned for spring
2015.
Upper Austria
Ried
Together with its project partner, Kastner&Öhler, SES is developing an urban shopping center
with a GLA of around 20,000 square meters in Ried im Innkreis (Upper Austria). The initial plans
were presented to the town authority in 2012 and discussions are continuing in the expectation of
approval during the current year. The contracts with the most important anchor tenants have already
been finalized and construction preparations at what was to date the Kastner & Öhler location
in the Dr. Franz Berger Strasse have commenced.

Vorarlberg
The multifunctional “Seestadt Bregenz” Center – SES as a project partner
In 2012, SES became a partner in the development and realization of the “Seestadt Bregenz”.
This is a multifunctional urban project, which is located in the center of Bregenz and envisages a
link between the pedestrian precinct and the festival site. Together with its project partner Prisma,
SES has entered into a strategic cooperation for the development, shop leasing and future management
of the Seestadt Bregenz project. A joint project company, PRISES Quartierentwicklung
GmbH, has been founded for this purpose. The construction project is to be submitted for approval
during this year and should open in 2016. The intention is to create a branch and shop mix
with top brands and a GLA of 15,000 square meters that will match the festival location.
Highlights from individual countries
Hungary
In 2012, the three shopping center locations managed by SES in Hungary showed an overall,
exchange rate adjusted increase in sales of more than 1 per cent. Some 24 million customers
visited the centers. The ALLEE Center is SES’ most successful location in Budapest in terms of
frequency and sales. In 2012, the Center also won one of the coveted, international ICSC Solal
Marketing Awards for the best marketing initiatives. This prize is regarded as one of the highest
marks of quality in the branch. The ALLEE Budapest and KORZÓ Nyíregyháza shopping centers
were taken into SES management during 2009. The EUROPARK Budapest was opened in 1997
since when it has been operated by SES.
Slovenia
SES is the leader in the Slovenian shopping center segment. During 2012, over 22 million customers
frequented the four SES shopping centers in Slovenia, which consist of two in Ljubljana
(CITYPARK and Center Vic) and one in both Maribor (EUROPARK) and Celje (CITYCENTER),
and have a GLA of around 140,000 square meters. During the past year, SES was able to open
several new brand shops at its shopping centers in Slovenia. Some 20 shops were optimized in
the Ljubljana CITYPARK alone. This is the strongest market in the country in terms of sales and
is also the biggest shopping center in the entire SES Group. Owing to the effects on private
households of the economy measures initiated by the Slovenian government, retailing development
in Slovenia suffered a downturn in 2012. However, despite the tense economic situation the
SES centers did markedly better than the market average.
Czech Republic
Since 2002, SES has been represented in the Czech capital with the EUROPARK Shopping Center.
In the hotly contested Czech market, during 2012 the EUROPARK Prague was able to consolidate
its market position and achieve an increase in sales of 1.6 per cent. 2012 also saw the
arrival of the especially popular anchor tenant C&A at the center and this served to raise both
frequency and attractiveness levels.
Italy
In spite of the deterioration in the general economic situation in Italy, the three shopping centers
in the Padua area managed by SES developed in an excellent manner. The sales figures from
the preceding year were raised slightly and an authorization for Sunday opening had an additional
positive effect. The centers frequency figures also demonstrated a very positive trend.

SES Spar European Shopping Centers
SES develops, builds and operates shopping centers in central, southern and eastern Europe. The
company currently manages more than 26 shopping centers in five countries and is one of the top
developers in Europe. SES is the market leader in the shopping center industry in Austria and Slovenia.
With total leasable space of over 700,000 sq m and more than 1,700 retail partners SES achieves
yearly sales of over €2.5 billion. SES also provides its know-how in construction management, leasing
of retail space, and center and facility management for third parties. SES shopping centers include
among others the EUROPARK Salzburg, Austria that was voted World's Best Shopping Center in
2007 and ATRIO Villach, Austria that was awarded World's Most Sustainable Shopping Center in
2009. A section of SCS Vienna-Vösendorf/Austria is also part of the SES portfolio. SES is an
enterprise of the Spar Austrian Group.
More information: www.ses-european.com
Photos. Pictures of our centers are available for downloading under http://www.seseuropean.com/Foto-Galerie.30.0.html,
or feel free contact us with your individual photo
inquiries under presse@ses-european.com.
Photos (© SES, free of charge)
Picture 1: CEO, Marcus Wild
Picture 2: SILLPARK Innsbruck
Picture 3: EUROPARK Salzburg
Enclosure: SES facts and figures sheet
Further information:
Claudia Streitwieser-Schinagl
Public Relations Manager
SES Spar European Shopping Centers
Söllheimerstrasse 4, 5020 Salzburg
Tel.: 0662 / 4471-7110 oder 0664-2650450