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IDI Awards Handbook 2011 - Institute of Designers in Ireland

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COMMERCIAL<br />

INTERIOR &<br />

EXHIBITION<br />

DESIGN<br />

COMMERCIAL<br />

DESIGN<br />

29 Title<br />

City Picnic, Belfast<br />

Company<br />

Soon Interior Design<br />

Designer<br />

Michael Hughes M<strong>IDI</strong><br />

30<br />

Design Objectives<br />

Exposure <strong>of</strong> the previously covered<br />

listed build<strong>in</strong>g elements <strong>of</strong> the<br />

space and <strong>in</strong>tegration <strong>of</strong> them<br />

with<strong>in</strong> the bright modern f<strong>in</strong>ishes<br />

and funky furniture <strong>of</strong> City Picnic.<br />

Commercial Objectives<br />

To create a Food Store/Café on<br />

a neglected arterial route which,<br />

with<strong>in</strong> a limited footpr<strong>in</strong>t would<br />

<strong>of</strong>fer <strong>in</strong> product and visual identity<br />

someth<strong>in</strong>g outside the retail norm.<br />

Target Audience<br />

Young pr<strong>of</strong>essionals, ladies who<br />

do lunch, those who want to<br />

grab a bite on the way home and<br />

generally anyone who contributes<br />

to City Life!<br />

HIGHLY Commended

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