IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
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COMMERCIAL<br />
INTERIOR &<br />
EXHIBITION<br />
DESIGN<br />
COMMERCIAL<br />
DESIGN<br />
29 Title<br />
City Picnic, Belfast<br />
Company<br />
Soon Interior Design<br />
Designer<br />
Michael Hughes M<strong>IDI</strong><br />
30<br />
Design Objectives<br />
Exposure <strong>of</strong> the previously covered<br />
listed build<strong>in</strong>g elements <strong>of</strong> the<br />
space and <strong>in</strong>tegration <strong>of</strong> them<br />
with<strong>in</strong> the bright modern f<strong>in</strong>ishes<br />
and funky furniture <strong>of</strong> City Picnic.<br />
Commercial Objectives<br />
To create a Food Store/Café on<br />
a neglected arterial route which,<br />
with<strong>in</strong> a limited footpr<strong>in</strong>t would<br />
<strong>of</strong>fer <strong>in</strong> product and visual identity<br />
someth<strong>in</strong>g outside the retail norm.<br />
Target Audience<br />
Young pr<strong>of</strong>essionals, ladies who<br />
do lunch, those who want to<br />
grab a bite on the way home and<br />
generally anyone who contributes<br />
to City Life!<br />
HIGHLY Commended