IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
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MULTIMEDIA<br />
DESIGN<br />
WEBSITE<br />
DESIGN<br />
49 Title<br />
www.templebargallery.com<br />
Company<br />
Pixel Design<br />
Designer<br />
Karen Hanratty<br />
50<br />
WINNER<br />
Design Objectives<br />
The design was <strong>in</strong>fluenced by the<br />
architecture <strong>of</strong> the build<strong>in</strong>g which<br />
houses the gallery and art studios.<br />
It is clean, m<strong>in</strong>imal, functionally<br />
and contemporary. The new visual<br />
identity <strong>of</strong> the organisation was<br />
also a key <strong>in</strong>fluence.<br />
Commercial Objectives<br />
The purpose <strong>of</strong> the new TBG+S<br />
website is to provide clear and<br />
up-to-date <strong>in</strong>formation on the<br />
activities tak<strong>in</strong>g place, and to<br />
encourage new and exist<strong>in</strong>g<br />
audiences to learn about the<br />
organisation and to visit the gallery.<br />
Target Audience<br />
The target audience for the<br />
website is primarily the visual arts<br />
community <strong>in</strong> Dubl<strong>in</strong>, however, it<br />
also extends to all those resid<strong>in</strong>g<br />
<strong>in</strong> and visit<strong>in</strong>g Dubl<strong>in</strong> who are<br />
<strong>in</strong>terested <strong>in</strong> contemporary art<br />
exhibitions and events.
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