Buckinghamshire New University style guide

J
A–Z guide
Jargon (see also acronyms)
If you’re writing for an external audience avoid jargon, acronyms and hyperbole.
For an internal audience terms specific to the higher education sector, such as
RAE or HEFCE, are hard to avoid, but should be written in full in the first instance.
Job titles
Use the title in full at the beginning of your document.
The Vice Chancellor and Chief Executive of Buckinghamshire New University,
Prof Ruth Farwell, said …
The use of capital letters for job titles is largely a matter of convention – there are
no hard and fast rules. However, professional editorial practice suggests that
unnecessary capitalisation should be avoided – it makes the text look dated and
makes it more difficult to read.
Where company or brand names appear in logos in capital letters or lower case,
they should be typeset to match, for example easyjet, innocent, British Airways.
In general:
• Jobs: all lower case: copywriter, graphic designer, editor of The Times
• Titles: use upper case when the job becomes a title: Queen Elizabeth, President
Bush, Professor Jones and for impersonal titles such as the Queen or the Lord
Chancellor.
Example:
The University appointed a new vice chancellor in 2006. Vice Chancellor Prof
Ruth Farwell joined us from London South Bank University.
Justification (see also accessibility and dyslexia, and formal documents)
Marketing materials will normally be left aligned.
28 Buckinghamshire New University Style Guide