Buckinghamshire New University style guide

Branding
Our new corporate identity is designed to reflect not only our new name, but what
we stand for as an institution. More information can be found in our Brand
Guidelines or at bucks.ac.uk/branding. Please note that you must read the Brand
Guidelines before downloading University logos, and that all usage must be
approved by the Strategic Marketing & Communications Directorate. Incorrect
usage will detract from the strength of the branding.
Buckinghamshire New University
The full name should be used on formal documents, such as certificates,
contracts, transcripts, letters and governing body materials. We use the shorter
form Bucks New University as an alternative in some circumstances, for instance
in marketing materials.
A–Z guide
B words
BA (Hons)
bachelor’s degree
benefit, benefited, benefiting
BEng (Hons)
BSc (Hons)
budgeted
B
‘Bucks’ is used as the abbreviated form of our name provided there is no
likelihood of confusion with the county name. BNU is not an acceptable
abbreviation of the University name; we use bucks.ac.uk as our web address, and
use bucks in our email addresses. Use the full name in the first instance, followed
by a shorter form.
Example:
Buckinghamshire New University (Bucks) has been ranked number one in an
index designed to measure the quality of life of academic staff at 121 higher
education institutions in the UK.
Bucks Students’ Union
This is the full name of our Students’ Union.
Buckinghamshire New University Style Guide 9