LABOUR MARKET OUTLOOK - CIPD
LABOUR MARKET OUTLOOK - CIPD
LABOUR MARKET OUTLOOK - CIPD
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<strong>LABOUR</strong> <strong>MARKET</strong> <strong>OUTLOOK</strong><br />
Research methodology<br />
On behalf of the <strong>CIPD</strong>, YouGov undertook this twelfth wave<br />
of the quarterly tracking study looking into views of senior<br />
HR professionals.<br />
HR professionals were defined as currently working in the<br />
roles below and are referred to throughout the report as<br />
LMO employers:<br />
• director<br />
• senior executive/group role<br />
• head of functional area<br />
• HR business partner<br />
• manager<br />
• senior officer<br />
• consultant.<br />
The survey was conducted online using the following sample<br />
sources:<br />
• a sample from the <strong>CIPD</strong> membership database consisting<br />
of approximately 135,000 members<br />
• YouGov panel of 1,500 senior HR professionals<br />
• an open survey advertised through the <strong>CIPD</strong> magazine<br />
People Management and a weekly newsletter.<br />
Fieldwork was carried out between 31 August and 10<br />
October 2011 and is weighted to be representative of<br />
industry in the UK in relation to organisation size, sector and<br />
type of business.<br />
The findings are primarily analysed by sector and type of<br />
business. Where patterns emerge, the findings are further<br />
analysed by the size of company and region.<br />
Within the report net scores have been used to display<br />
results. Net scores are calculated by subtracting the<br />
percentage of respondents who say something positive from<br />
the percentage who say something negative. They measure<br />
the strength of the direction of feeling and therefore give a<br />
more accurate assessment than simple agreement scores.<br />
UT<br />
cipd.co.uk/labourmarketoutlook 15
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