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CII Communique - December, 2010

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knowledge & innovation initiatives<br />

sessions would address the important issue of leveraging<br />

Intellectual Property for knowledge-based development<br />

and national wealth creation. Mr. K.R.K Prasad, Deputy<br />

Director, MSME, Goa added that the workshops provide<br />

a forum to MSME entrepreneurs, industry associations<br />

and other stakeholders of the MSME sector to share<br />

knowledge ,experience and create mass awareness on<br />

various aspects of IPR.<br />

Mr. Arun Naik, President, Goa Pharmaceutical<br />

Manufacturer's Association, lauded the role of SMEs in<br />

the Indian economy. SMEs use and create a great deal<br />

of IP and therefore should systematically consider the<br />

steps required for protecting, managing and enforcing<br />

it, so as to get the best possible commercial results<br />

from its ownership, he said.<br />

Andhra Pradesh Technology Development &<br />

Promotion Centre<br />

Success Stories from <strong>CII</strong> APTDC – Cheriyal<br />

Paintings and Pembarthi Metal Crafts<br />

The <strong>CII</strong>-Andhra Pradesh Technology<br />

Development Centre (APTDC) in<br />

Collaboration with the Andhra Pradesh<br />

Handicrafts Development Corporation<br />

facilitated the registration of Geographical<br />

Indications of Cheriyal paintings and<br />

Pembarthi Metal Crafts. GMS Law Associates from<br />

Chennai provided legal support for the activity.<br />

Cheriyal paintings with Application No. 190 and Pembarthi<br />

Metal crafts with application No. 194 were granted GI<br />

Registration on 6 October.<br />

A Cheriyal Painting running into several meters<br />

Cheriyal Paintings are painted on khadi or cotton<br />

cloth with a background of red. These paintings were<br />

initially done only on scrolls running into many meters<br />

(10-30) in length.<br />

Now they are done<br />

on small pieces<br />

of khadi or cotton<br />

cloth or even on<br />

cardboard. Through<br />

rich colour schemes,<br />

they express in a<br />

narrative format,<br />

themes of Hindu<br />

epics. The painting<br />

style is used for a<br />

variety of goods<br />

such as masks,<br />

m a r r i a g e g i f t s ,<br />

jewellery boxes,<br />

Pembarthi Metal Statue<br />

brass paintings, and<br />

greeting cards, among others.<br />

Another ancient craft is the metal art of Pembarthi,<br />

a picturesque village in Warangal District of Andhra<br />

Pradesh. Pembarthi Metal Craft, one of the finest<br />

and most ancient crafts of India, dating back more<br />

than 5000 years. Pembarthi village in particular, has a<br />

history of superb workmanship of metal workmen called<br />

Vishwakarmas.<br />

Life Science<br />

Clinical Trials Industry to be Promoted<br />

“The Government of India is determined to boost the<br />

clinical trials industry to attract foreign investment and<br />

projects with measures like improving<br />

regulation, speeding up procedural<br />

process in clinical trials and creating<br />

institutions to increase the talent pool.<br />

But these have to be done by keeping<br />

the well being of human being in<br />

mind,” said Dr. R. Ramakrishna,<br />

Deputy Drugs Controller (I), Central<br />

Dr G J Samathanam,<br />

Advisor, Dept Drug Standards Control Organization<br />

of Science and<br />

at the International Conference on<br />

Technology<br />

Clinical Trials organized by <strong>CII</strong> in<br />

association with Department of Science<br />

and Technology, Quality Council of<br />

India and Association of Contract<br />

Research Organisations (ACRO) from<br />

19-20 November, Mumbai.<br />

Dr R Ramakrishna,<br />

Deputy Drugs<br />

Controller(I), Central<br />

Drug Standards<br />

Control Organisation<br />

Dr G J Samathanam, Advisor,<br />

Department of Science and Technology,<br />

shared his ideas on the ways in which<br />

the Government of India would boost<br />

50 | <strong>December</strong> <strong>2010</strong> Communiqué

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