From Invisible to Visible - Positive Deviance Initiative

The Authors
Dr. Arvind Singhal (asinghal@utep.edu)
is the Samuel
Shirley and Edna Holt
Marston Endowed Professor
of Communication at the
University of Texas, El Paso.
His area of expertise lies
in organizing for social
change in complex systems,
positive deviance, and the entertainment-education
strategy. He is author of eight books —
including Organizing for Social Change (2006);
Communication of Innovations (2006); Combating
AIDS: Communication Strategies in Action (2003)
— and some 150 peer-reviewed journal articles
and essays. He has received numerous honors,
including the highly prestigious Social
Science Research Council’s Communication
Research as Collaborative Practice Award in 2009,
and the Communication Researcher as an Agent
of Change Award in 2008.
Prucia Buscell (prucia@plexusinstitute.org)
is
communications director
for Plexus Institute. She has
worked as a freelance writer
and was formerly a newspaper
reporter who won
awards for investigative and
public service journalism and women’s interest
writing.
Plexus Institute
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