2011-2012 YEAR THREE - Cardiff University

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MC3457 Advertising and the Consumer Society (capped at 50) Autumn TUTOR: Dr John Jewell 20 Credits Aims of the Module: The module intends to furnish the students with the ability to study advertisements semiotically and to make them aware of the processes involved in the construction of advertisements. The course will examine representations of race, gender and stereotype in both print and broadcasting media. Crucially, the course seeks to establish the advertising industry within global, economic, cultural and political frameworks. Learning Outcomes: It is intended that by the end of the programme students will be able to relate advertisements and the advertising industry to the wider cultural framework. Students will be able be able to gauge the impact of the marketing strategies of multinational companies upon the global market. Methods of Teaching: 1. Weekly lecture and occasional screening. 2. Weekly seminars in which students will be required to make group presentations. 3. Guided independent study. Methods of Assessment: Written Exam Contribution 0% Other Percentage Contribution 100% To include: 1. Seminar Presentation 10% 2. Essay of 2,500 words 50% 3. Research project of 2,500 words 40%. Indicative Reading List: Berger, A (2004) Ads, Fads and Consumer Culture. Lanham, Md.: Rowman & Littlefield. Cohen Sande and Rutsky R. L. (2005) Consumption in an age of Information. Oxford: Berg. Dyer, G (1996) Advertising as Communication. London: Methuen. Jones, John Phillip (2000) International Advertising. Thousand Oaks, Calif.: Sage. Kellner, D (2003) Media Spectacle. London; New York: Routledge. Klein, N (2000) No Logo. London: HarperCollins. Lawson, N (2009) All Consuming. London: Viking. Lubbers, E (ed) (2002) Battling Big Business: Countering Greenwash, Front Groups and Other Forms of Corporate Deceptions. Totnes: Green 12 <strong>YEAR</strong> 3
Miller, G (2009) Spent: Sex, Evolution and the Secrets of Consumerism. London: Heinemann. Monbiot, G (2000) Captive State. London: Pan. Sassetelli, R (2007) Consumer Culture: History, Theory and Politics. London: Sage. Spurgoen, C (2008) Advertising and New Media. New York: Routledge. Turrow, J and Matthew P. McAllister (2009) The Advertising and Consumer Culture Reader. New York: Routledge 13 <strong>YEAR</strong> 3
Page 1 and 2: ` CARDIFF SCHOOL OF JOURNALISM, MED
Page 3 and 4: DISCLAIMER All students are notifie
Page 5 and 6: plagiarise in their written work wh
Page 7 and 8: A Student who has failed to obtain
Page 9 and 10: MC3103 Dissertation Autumn & Spring
Page 11: 7. Media Regulation 8. Copyright Su
Page 15 and 16: Case studies from the documentary t
Page 17 and 18: 7. Television and its evolution 8.
Page 19 and 20: Syllabus Content: Topics to be taug
Page 21 and 22: In addition to these formal learnin
Page 23 and 24: Indicative Syllabus Content a) Intr
Page 25 and 26: MC3512 Horror, Fantasy & the Media
Page 27 and 28: MC3585 Mediating Childhood (capped
Page 29 and 30: MC3587 Cultural Agency: Theory and
Page 31 and 32: MC3592 Writing for the Media Today:
Page 33 and 34: MC3589 The Making and Shaping of Ne
Page 35 and 36: MC3598 Global Postcolonial Culture
Page 37 and 38: Rey Chow (2006), The Age of the Wor
Page 39 and 40: Hills, Matt (2007) ‗From the Box
Page 41: MODULE CHOICES 2011/2012 ACADEMIC S

2011-2012 YEAR THREE - Cardiff University

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