Message issue 3/2013 (PDF | 9 MB) - Messe Stuttgart

Messe Stuttgart:
Green Festivals
Messe Stuttgart has taken over the
Green Festivals, a series of public exhibitions
which have been staged successfully
on the North American market for
the past twelve years. At the same time,
it has established its third international
subsidiary. “The take-over of the Green
Festivals, which is one of the largest series
of public sustainability exhibitions
in the USA, represents another milestone
in our internationalisation strategy,”
explained Roland Bleinroth, Managing
Director of Messe Stuttgart. Green
Festivals focuses mainly on the fields of
healthy nutrition, wellness, eco-tourism,
green lifestyle and sustainable
mobility. This series of events is held
every year at exhibition centres in
San Francisco, Los Angeles, New York,
Chicago and Washington DC.
“In addition to expanding the present
business model, we aim to strengthen
our sales presence in the important
North American economic area. In the
medium term, we want to position
other Messe Stuttgart events there,”
stressed Bleinroth.
AMB 2014:
Coveted stands
The countdown for AMB 2014 has begun
and the number of stands is limited.
Exhibitors from all over the world
are therefore submitting their registrations
even earlier to make sure they secure
their coveted stand space. AMB,
the metalworking exhibition is taking
place on 16 to 20 September 2014. Almost
60 per cent of the available space
has already been booked. In Europe,
AMB is the leading trade fair in the industry
and takes place every two years.
International Exhibition for Metal Working
AMB will also be booked out in 2014.
Recently, I was at an event on the topic of
“Small and medium-sized companies: A powerful
economic engine” at which Christoph Baur,
Managing Director of the Sektkellerei Kessler in
Esslingen spoke about the recipe for success
pursued by Germany’s oldest sparkling wine
brand: concentration and niche. Baur’s slogan
Thomas Erken,
Company Spokesperson of
was: “It’s good to graze between the elephant’s
Landesmesse
Stuttgart GmbH (LMS)
legs.“ Messe Stuttgart has also achieved success
by concentrating on clearly defined event concepts. It is well positioned with
events such as CMT, the world’s largest public exhibition for leisure and tourism
and the industry’s meeting place for the machine tools industry, AMB. So
well that I want to contradict my colleagues in Nuremberg. An article in the
Clear concepts
Frankfurter Allgemeine Zeitung of 4 August stated that the Nürnberg Messe
achieved a profit of Euro 10.1 millions in financial year 2012. According to a
statement by its Managing Director, Dr Roland Fleck, this was “determined very
conservatively”. The Nürnberg Messe ranks number four in Germany after Frankfurt,
Düsseldorf and Munich, and is also one of the four exhibition centres in Germany
which generate a profit. However Messe Stuttgart had already announced
record pre-tax profits of about Euro 14 millions at the press conference on annual
results on 8 January. After tax, this sum is around Euro 12 millions. We should
therefore rightfully be very grateful to have found such a luscious meadow to
graze on “between the elephant’s legs” of the four large exhibition centres.
In light of this, the issue of expanding the trade fair centre by adding a new hall
appears all the more urgent. Since they are convinced of our performance, the
Supervisory Board of Landesmesse Stuttgart GmbH, at a meeting on 9 July,
recommended the state of Baden-Württemberg and the City of Stuttgart,
who are shareholders of Messe Stuttgart, to start preliminary planning for
a possible expansion of the trade fair grounds.
Finally, on a personal note, after two exciting years as company spokesman,
I have decided to go in search of a new challenge. I would like to express
my thanks to all readers and wish you every enjoyment reading our
magazine in the future.
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