OEFFA and OEFFA Certification Board Meetings 10 October 2010 ...

2010 Farm Policy Matters Online Fundraising Campaign
September 2010
Email 1: Dairy Labeling
List Size Open Rate Click Rate Number Donors Donation Amount
Group A (A‐K) 1351 25.24 3.7 10 $390
Group B (L‐Z) 1361 23.38 2.87 11 $340
Total 2712 24.31 3.285 21 $730
Email 2: Toxic Algae
List Size Open Rate Click Rate Number Donors Donation Amount
Group A (A‐K) 1303 25.1 2.23 4 $130
Group B (L‐Z) 1298 24.42 1.69 3 $90
Total 2601 24.76 1.96 7 $220
Email 3: Livestock Care Standards Board
List Size Open Rate Click Rate Number Donors Donation Amount
Group A (A‐K) 1293 21.81 2.63 9 $320
Group B (L‐Z) 1286 21.31 2.49 9 $295
Total 2579 21.56 2.56 18 $615
Email 4: Food Safety
List Size Open Rate Click Rate Number Donors Donation Amount
Group A (A‐K) 1285 24.98 2.57 14 $586
Group B (L‐Z) 1279 23.22 2.1 11 $370
Total 2564 24.1 2.335 25 $956
Email 5: Wrap Up
List Size Open Rate Click Rate Number Donors Donation Amount
Group A (A‐K) 1282 17.86 1.72 12 $490
Group B (L‐Z) 1276 17.87 3.06 15 $758
Total 2558 17.865 2.39 27 $1,248
Total
Average Donation
Bounces/
Unsubscribes
Ave Open
Rate
Ave Click
Rate
Total Number
Donors
Total Donations
$37.82 154 22.519 2.506 98 $3,769
Board Match $3,769
GRAND TOTAL $7,538
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