Armstrong's Handbook of Strategic Human Resource ... - Kogan Page

More documents

Recommendations

Info

Handbook of European Brand Rights Management How to develop, manage and protect your trademarks, domains, designs and copyrights 1ed Adam Jolly Author information: Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is the Consultant Editor on several Kogan Page titles, including The Innovation Handbook, The Handbook of European Intellectual Property Management and The Growing Business Handbook. Readership: Brand specialists; IP lawyers; brand managers; entrepreneurs and investors. August 2011 978-0-74-946144-7 £29.95 Hardback 240 pages 240 x 170mm Band: 02 Territory: World Subject: Advertising Description: In building a brand and capturing its full potential, commercial rights matter just as much as creative expression. Without the right intellectual property (IP) in place, even the most original and distinctive brand will soon vaporize and turn back into a commodity. Depending on the scope of your ambition, there are three routes for securing your position. Do you just want to open in one market? Do you want to give yourself a chance of rolling out across Europe as a whole? Do you want to keep the option open of selling in new economic powers such as China and India? Few will have the budget to opt for blanket coverage. It is more likely that you will focus on the rights that distinguish you from your competitors and on the benefits which customers most value. By choosing the right IP for the job, you can maximize your returns and keep down your costs. Endorsed by the UKs Intellectual Property Office Copyright protection is one of the fastest-growing sectors within the IP market High-profile cases involving copyright theft have made this a priority subject worldwide Kogan Page 120 Pentonville Road · London N19JN · UNITED KINGDOM t: +44 (0)1903 828 503 e: KPinfo@koganpage.com f: +44 (0)1903 828 801 VAT no. 417 8457 28 · Registered in England no. 905919
Managing Coaching at Work Developing, Evaluating and Sustaining Coaching in Organizations 1ed Jackie Keddy, Clive Johnson Author information: Jackie Keddy: Following a highly successful career in the London Metropolitan Police Service, Jackie is a highly skilled trainer, coach and mediator.She was instrumental in leading the first public sector non profit organizations coaching programme to achieve an internationally recognized quality award. Clive Johnson: Following a lengthy career in management consultancy, Clive now practises as a coach, consultant and trainer.A regular conference speaker, Clive is also a prolific writer and author of The People-assist Management Toolkit. August 2011 978-0-74-946136-2 £24.99 Paperback 272 pages 234 x 156mm Band: 02 Territory: World Subject: Personnel & Human Resources Management Readership: HR, Coaching Project Leaders, students of business and coaching courses, Learning & Development or Training Mangers, Talent and Organization Development managers, Departmental and Divisional Heads. Description: Coaching is a multi-billion pound industry. Few organizations have been untouched by it with most committing sizable budgets, resource and time to it. However, coaching is expensive and the outcomes of this investment must increasingly be justified. Organizations must make choices about how they will implement coaching, direct their focus and resources in the way which will have most impact, and how to approach this task. In Managing Coaching at Work the authors provide a complete road map for delivering coaching in any organization. Providing practical guidance on every aspect of coaching, including: when to use coaching, sourcing options, evaluation and sustaining coaching. It serves as an indispensable reference for any HR professional or manager looking to bring coaching into their organization or to maximize the potential of existing coaching. A practical approach for determining whether, what and how to implement workplace coaching Develop, source and maximise the use of coaching to meet your organization’s strategic objectives Create a compelling business case for continuing coaching and measuring the results ‘Crammed with practical insights, tools and techniques, and grounded in theory and evidence, this vital book helps practitioners reflect and act on every aspect of coaching.’ Dr John McGurk, Chartered Institute of Personnel and Development ‘This is a must-have book if you want to gain a greater understanding of coaching and it will give you all the guidance you need to set up an internal coaching programme in your organisation.’ Hyacinth Daly, Coaching and Mentoring at Metropolitan Police Kogan Page 120 Pentonville Road · London N19JN · UNITED KINGDOM t: +44 (0)1903 828 503 e: KPinfo@koganpage.com f: +44 (0)1903 828 801 VAT no. 417 8457 28 · Registered in England no. 905919
Page 1: Armstrong's Handbook of Strategic H
Page 5 and 6: The 30 Day MBA in Business Finance
Page 7 and 8: The 30 Day MBA in Marketing Your Fa

Armstrong's Handbook of Strategic Human Resource ... - Kogan Page

Create successful ePaper yourself

Delete template?

Save as template?