Armstrong's Handbook of Strategic Human Resource ... - Kogan Page

The 30 Day MBA
Your Fast Track Guide to Business Success
2ed
Colin Barrow
Author information:
Colin Barrow has spent 15 years
applying the principles and knowledge
acquired through his own MBA to
successfully running companies. He has
lectured, researched and collaborated
with colleagues in business schools in the
UK, America, Canada, Australia, the Far
East and throughout Europe and is
currently a visiting fellow at Cranfield
University and teaches there regularly.
He is also the author of The Business
Plan Workbook, Financial Management
for the Small Business and Starting a
Business from Home (all Kogan Page).
August 2011
978-0-74-946331-1
£16.99
Paperback
312 pages
234 x 156mm
Band: 01
Territory: World
Subject: Business Strategy
Readership:
Sales managers; accountants; business
lawyers; company directors; owner
managers; department managers;
aspiring managers; MBA and Business
Studies students.
Description:
Drawing on the twelve core disciplines of business, including business law,
economics, marketing and finance, this second edition of the hugely
successful The 30 Day MBA shows you to use key business concepts and
tools to assess business decisions and implement strategy. You will be able to
create your own Management Information Resource Centre, giving you
access to business information on markets and competitors, research data
and case studies, as well as hundreds of free business tools to help you carry
out analyses. Importantly it will equip you with the knowledge and
confidence to take part in strategic decisions alongside MBA graduates. Now
including a thorough explanation of the ‘break-even’ analysis – the tool for
making cost, volume, pricing and profit decisions – and case studies
detailing economically resilient brands with particular focus on developing
countries, The 30 Day MBA, second edition places MBA skills within
reach of all professionals and students.
Gives busy, cash strapped, knowledge hungry
executives 90% of the value of an MBA at 0.0001% of
the cost
Includes case examples and links to online selfassessment
tests to keep track of your learning
achievements
Direct links to the free teaching resources from some
of the world's best business schools
Related Titles
9780749462154 9780749462130
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