09.05.2014 Views

30 July - 5 August 2012 - orsam

30 July - 5 August 2012 - orsam

30 July - 5 August 2012 - orsam

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Coca-Cola and Its Bottlers Aim for 20 Percent Water Reduction This Year<br />

united states, GA, ATLANTA — The Coca-Cola Company is working in partnership with its<br />

independent bottling partners to achieve a 20 percent reduction of water use this year, according to<br />

the company‘s director of Quality-Policy, Product & Technology, D.V. Darshane.<br />

―Globally, our goal is to safely return to communities and nature an amount of water equivalent to<br />

what we use in all of our products and their production,‖ Darshane told OOSKAnews via email this<br />

week.<br />

―Using water more efficiently in our bottling plants, including the water used by our independent<br />

bottling partners, is an important part of our global water stewardship goal. At present, in partnership<br />

with our bottling partners, we are working toward a 20 percent improvement of our water use<br />

efficiency by <strong>2012</strong>.‖<br />

Earlier this month, the company rolled out a ―first of its kind‖ beverage process water recovery<br />

system, which has been trialed in Mexico and India and will be used system-wide technology by<br />

2013.<br />

This system takes already highly treated water and adds further biological treatment through<br />

membrane bioreactor, ultrafiltration, reverse osmosis, ozonation and lastly ultraviolet disinfection.<br />

It makes the water purer than drinking water standards, according to the company.<br />

―By reusing cleaned and treated water for non-product applications, the new system could potentially<br />

lessen the company‘s withdrawal of water in the long-term as our unit case volume continues to<br />

grow. In the Coca-Cola system alone, that‘s approximately 900 bottling locations in 206 countries,‖<br />

Greg Koch, director of global water stewardship for the Coca-Cola Company, was quoted as saying<br />

by GreenBiz.<br />

Coca-Cola estimates the new system could save the company 100 billion liters of water a year, or 35<br />

percent of operational water needs, once adopted across its entire bottling network.<br />

Page 92

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!