30 July - 5 August 2012 - orsam
30 July - 5 August 2012 - orsam
30 July - 5 August 2012 - orsam
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Coca-Cola and Its Bottlers Aim for 20 Percent Water Reduction This Year<br />
united states, GA, ATLANTA — The Coca-Cola Company is working in partnership with its<br />
independent bottling partners to achieve a 20 percent reduction of water use this year, according to<br />
the company‘s director of Quality-Policy, Product & Technology, D.V. Darshane.<br />
―Globally, our goal is to safely return to communities and nature an amount of water equivalent to<br />
what we use in all of our products and their production,‖ Darshane told OOSKAnews via email this<br />
week.<br />
―Using water more efficiently in our bottling plants, including the water used by our independent<br />
bottling partners, is an important part of our global water stewardship goal. At present, in partnership<br />
with our bottling partners, we are working toward a 20 percent improvement of our water use<br />
efficiency by <strong>2012</strong>.‖<br />
Earlier this month, the company rolled out a ―first of its kind‖ beverage process water recovery<br />
system, which has been trialed in Mexico and India and will be used system-wide technology by<br />
2013.<br />
This system takes already highly treated water and adds further biological treatment through<br />
membrane bioreactor, ultrafiltration, reverse osmosis, ozonation and lastly ultraviolet disinfection.<br />
It makes the water purer than drinking water standards, according to the company.<br />
―By reusing cleaned and treated water for non-product applications, the new system could potentially<br />
lessen the company‘s withdrawal of water in the long-term as our unit case volume continues to<br />
grow. In the Coca-Cola system alone, that‘s approximately 900 bottling locations in 206 countries,‖<br />
Greg Koch, director of global water stewardship for the Coca-Cola Company, was quoted as saying<br />
by GreenBiz.<br />
Coca-Cola estimates the new system could save the company 100 billion liters of water a year, or 35<br />
percent of operational water needs, once adopted across its entire bottling network.<br />
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