30 July - 5 August 2012 - orsam
30 July - 5 August 2012 - orsam
30 July - 5 August 2012 - orsam
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―Our new water recovery system is another example of our efforts to continuously improve our water<br />
use and stewardship. Treating and reusing the water we use in our manufacturing processes has the<br />
potential to significantly reduce our overall operational water use over the next few years,‖ Darshane<br />
said.<br />
Although developing these types of technologies requires major capital investment, being able to<br />
reuse water for non-product use means not having to procure as much water, which the company<br />
finds very attractive, he added.<br />
Beverage analysts have referred to this new system as potentially groundbreaking for the industry<br />
due to the large amount of water that could be saved.<br />
"There may be other neat H2O treatment systems out there in beverage, but what Coke has is<br />
innovation plus size and that‘s pretty profound," Robert Kuhn, president of sustainability consulting<br />
firm Kuhn Associates Management Advisors, was quoted as saying.<br />
―Coca-Cola and Its Bottlers Aim for 20 Percent Water Reduction This Year‖, 01/08/<strong>2012</strong>, online at:<br />
http://www.ooskanews.com/daily-water-briefing/coca-cola-and-its-bottlers-aim-20-percent-water-reductionyear_23676<br />
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