June 2012 - Oser Communications Group
June 2012 - Oser Communications Group
June 2012 - Oser Communications Group
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GOURMET NEWS JUNE <strong>2012</strong> www.gourmetnews.com<br />
SPECIALTY DISTRIBUTORS & BROKERS 13<br />
Specialty Distributors & Brokers<br />
BRIEFS<br />
Whole Foods adds<br />
LaPiana products<br />
in two regions<br />
Italian Foods Corp. announces new La Piana<br />
distribution in Whole Foods Northern California<br />
and South Pacific regions.<br />
Distribution is handled respectively by<br />
Renaissance Specialty Foods of South San<br />
Francisco and Kehe Distributors of Romeoville, Ill.<br />
“Whole Foods Northern California region,<br />
which includes northern Nevada, has added<br />
La Piana Grilled Cipolline Onions, pasta sauces<br />
and bruschetta toppings,” said Francesca<br />
Lapiana-Krause, Sales Director.<br />
The small, flat cipolline borettane onions<br />
(9.9-oz. jars, SRP $7.49) are imported from<br />
northern Italy. Their natural semi-sweet flavor<br />
is intensified by grilling, and then lightly flavored<br />
with spirit vinegar, garlic, parsley and chili<br />
pepper. Also approved are La Piana pasta<br />
sauces (17.6-oz. jars, SRP $6.49), and<br />
bruschetta toppings (10-oz. jars, SRP $6.99.)<br />
The South Pacific region (southern California,<br />
Arizona, southern Nevada and Hawaii) has<br />
approved four La Piana Stuffed Pastas.<br />
Produced by a three-generation, family-owned<br />
business near Milan, the line of seven stuffed<br />
pastas is shelf stable for 18 months (1-lb. box,<br />
SRP $6.29 to $6.99).<br />
The North American distribution arm of<br />
Alimentitalia of Trento, Italy, Italian Foods Corp.<br />
imports traditional regional delicacies from<br />
across Italy for American home cooks. Products<br />
are available through Whole Foods, Dean &<br />
Deluca, The Fresh Market, Central Market and<br />
Hiller’s Market as well as hundreds of specialty<br />
stores nationwide.<br />
The Fresh Market adds<br />
Joia All Natural Soda<br />
Joia’s distribution now up to 115 stores in<br />
21 states<br />
Joia, a line of all-natural sodas that was named<br />
by BevNET as Best Carbonated Beverage of<br />
2011, in May announced that its sodas will be<br />
carried in The Fresh Market stores. The<br />
specialty grocery retailer has more than 100<br />
stores throughout the Southeast, Midwest,<br />
Mid-Atlantic and Northeast.<br />
“The Fresh Market constantly researches<br />
and seeks out the highest quality, best tasting<br />
products available, and we have a longstanding<br />
reputation of introducing unique new<br />
products like Joia to the market,” said Mathis<br />
Martines, Grocery Coordinator for The Fresh<br />
Market. “We know our customers will love<br />
Joia’s distinct and refreshing flavors, enticing<br />
aromas, and highly attractive presentation.”<br />
Developed by Minneapolis-based Boundary<br />
Waters Brands, Joia features crafted blends<br />
that create unique layers of intensely fresh<br />
flavor. Its four distinctive varieties are Grapefruit,<br />
Chamomile and Cardamom; Lime, Hibiscus and<br />
Clove; Blackberry, Pomegranate and Ginger;<br />
and Pineapple, Coconut and Nutmeg.<br />
Joia is free of any preservatives, caffeine,<br />
sodium and gluten.<br />
UNFI sets up charitable foundation<br />
United Natural Foods Inc. (UNFI), the<br />
leading national distributor of natural, organic<br />
and specialty foods and related products,<br />
has announced the establishment of a<br />
charitable foundation committed to supporting<br />
healthy, sustainable and organic<br />
food systems. UNFI Foundation is set to<br />
launch on August 1, <strong>2012</strong>.<br />
The foundation will work to fund nonprofit<br />
programs in areas such as sustainable<br />
agriculture and organic farming, as well as<br />
initiatives designed to increase organic food<br />
production and consumption. The foundation<br />
will also seek to fund educational programs<br />
to enhance awareness of the benefits<br />
of healthy food choices.<br />
Heading the foundation will be Melody<br />
Meyer, Vice-President of Global Initiatives<br />
for UNFI’s subsidiary Albert’s Organics.<br />
Meyer has been named Executive Director<br />
of the foundation and will serve on its board<br />
along with Steven Spinner, UNFI’s President<br />
and CEO, Michael Funk, UNFI’s Chairman<br />
of the Board, Thomas Dziki, UNFI’s Senior<br />
Vice President, Chief Human Resource and<br />
Sustainability Officer, and Lisa Madsen,<br />
UNFI’s Director, Sustainability & Philanthropy,<br />
Internal <strong>Communications</strong>.<br />
UNFI has a long history of proactive support<br />
of sustainable agriculture and organic<br />
farming, labeling campaigns and nutritional<br />
education. The company has supported<br />
the Organic Trade Association, the<br />
Non-GMO Project, Organic Farming Research<br />
Foundation, Eco-Farm Conference,<br />
Mid-West Organic Sustainable Education<br />
Services and Vitamin Angels.<br />
Beginning August 1, <strong>2012</strong>, the foundation<br />
will accept mission-specific grant applications<br />
from eligible U.S.-based<br />
New site launches to provide retailers<br />
with wholesale, single-case daily deals<br />
Mid-May saw the launch of startup business-to-business<br />
website Wholesaily, which<br />
offers <strong>Group</strong>on-like daily deals to registered<br />
trade buyers on specialty food products.<br />
The site is b2b exclusive, meaning the<br />
deals are available only to specialty retailers,<br />
gift basket companies, and online retailers.<br />
Each day, Wholesaily features one unique<br />
gourmet/specialty food product at a heavy<br />
discount—comparable to distributor pricing—but<br />
allows buyers to order at single-case<br />
quantities instead of the industry-standard<br />
pallet minimum for such price points.<br />
The creator of Wholesaily, Ryan Montague,<br />
is a long-time specialty food entrepreneur<br />
formerly with FoodLaunch, Sell-<br />
Gourmet and GourmetFoodMall.com.<br />
“The specialty food industry has been<br />
slow to adopt eCommerce and online technology,<br />
especially when it comes to the<br />
wholesale trade. My goal is to change that<br />
by giving wholesale buyers a fun, new way<br />
to find exciting products, and then provide<br />
them with a cost-effective way to buy and<br />
sell those products for the first time,” said<br />
Montague in a prepared statement. “The<br />
wheel hasn’t been re-invented here; just<br />
think of it like <strong>Group</strong>on, Woot, or Gilt<br />
meets the Fancy Food Show.”<br />
At press time Montague was finalizing<br />
501(c)(3) organizations. The board expects<br />
to begin approving grants later this<br />
year. Preliminary information is available at<br />
www.unfifoundation.org and application<br />
guidelines will be updated later this year.<br />
The foundation can be contacted at<br />
info@unfifoundation.org.<br />
“The establishment of the foundation<br />
speaks to UNFI’s core values,” added<br />
Meyer. “This initiative provides another<br />
wonderful opportunity for UNFI to make a<br />
meaningful difference, right at the beginning,<br />
where it counts. Everything we do<br />
starts at the farm.”<br />
UNFI carries and distributes more than<br />
60,000 products to more than 23,000 customer<br />
locations throughout the United<br />
States and Canada. It was ranked by Fortune<br />
in 2006—2010 and <strong>2012</strong> as one of its<br />
“Most Admired Companies.”. GN<br />
vendor selection for May, and accepting<br />
product submissions for features in <strong>June</strong><br />
and Q3.<br />
Specialty food producers who wish to<br />
offer deals can apply in a few simple steps<br />
online. Producers go through a review<br />
process to ensure product quality, establish<br />
pricing and terms, and verify inventory<br />
levels available.<br />
Registration is free for retailers and<br />
wholesale buyers. Members will be notified<br />
of new deals via email, Facebook, Twitter<br />
and RSS. A mobile app is in development<br />
as well. More information can be found on<br />
www.wholesaily.com. GN<br />
3Gyros healthy salad dressings to roll out in United States<br />
Canada’s Essex Angel Capital Inc. announces<br />
that 3Gyros Inc., one of the<br />
companies in its portfolio, has begun a<br />
U.S. market launch of their complete line<br />
of full-flavor zero-calorie, fat-, sugar-,<br />
gluten-, and dairy-free and low-sodium<br />
salad dressings. Sales of the uniquely packaged<br />
dressings are being handled by sales<br />
management company Diversified Sales<br />
Team (DST) of Heath, Texas.<br />
The dressings are already in supermarkets<br />
in Texas, Alabama, Oklahoma and other parts<br />
of the South and Southwest, but will now be<br />
promoted in stores throughout the Southeast<br />
and Midwest, including Minnesota, Illinois<br />
and Indiana, as well, with the East and West<br />
coasts in the second stage of the rollout.<br />
DST, which represents brands as Beaverton<br />
Foods, Olde Cape Cod, Mrs. Renfro’s,<br />
and Allegra, is working with brokers C.A.<br />
Fortune & Co. and Chandler Food Sales,<br />
and distributors KeHE Foods. The dressings<br />
are carried by such chains as Meijer’s,<br />
Central Markets, and Hannaford’s. In<br />
Canada, the line is in Sobey’s and Loblaw’s,<br />
among many others, through ID Foods and<br />
First National Broker.<br />
DST President Steve Wilkerson reports<br />
that initial U.S. response has been excellent.<br />
“I have not launched a product that<br />
has gone over as well as this for a long time.<br />
3Gyros salad dressings are really creating<br />
excitement,” he reported. “The packaging<br />
is incredibly eye-catching, there’s a whole<br />
lifestyle program behind the line, and it’s<br />
got all the qualities-low fat, gluten free,<br />
sugar-free, among others, that many people<br />
are looking for today for healthy eating.<br />
There are too many horses pulling this<br />
wagon for this not to succeed.”<br />
“Packaging is key in the specialty food<br />
business,” said James Zografos, Category<br />
Director for KeHE Distributors. “In the absence<br />
of national media campaigns to create<br />
consumer trial, the package must<br />
convey an instant message to the consumer.<br />
3Gyros does this better than most<br />
products that I’ve seen.”<br />
3Gyros salad dressings are not only zerocalorie,<br />
but also fat-, sugar-, gluten-, and<br />
dairy-free, as well as low-sodium, making<br />
them suitable for all weight loss, diabetes,<br />
celiac disease, heart disease and lactoseintolerance<br />
diets. The products are packaged<br />
in a distinctively shaped bottle that is<br />
shrink-wrapped in the bright 3Gyros label.<br />
The line’s flavors include Ranch, Caesar,<br />
Italian, Balsamic, Mango Flavored Vinaigrette<br />
and Mediterranean.<br />
According to 3Gyros’ President and<br />
CEO, Thanos Zikantas, “3Gyros salad<br />
dressings are well positioned for complete<br />
penetration into the U.S. market. A<br />
long and profitable relationship between<br />
3Gyros and DST, along with the brokers<br />
and distributors they work with, will<br />
be essential in increasing the availability<br />
of these innovative products to American<br />
consumers.” GN