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June 2012 - Oser Communications Group

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GOURMET NEWS JUNE <strong>2012</strong> www.gourmetnews.com<br />

SPECIALTY DISTRIBUTORS & BROKERS 13<br />

Specialty Distributors & Brokers<br />

BRIEFS<br />

Whole Foods adds<br />

LaPiana products<br />

in two regions<br />

Italian Foods Corp. announces new La Piana<br />

distribution in Whole Foods Northern California<br />

and South Pacific regions.<br />

Distribution is handled respectively by<br />

Renaissance Specialty Foods of South San<br />

Francisco and Kehe Distributors of Romeoville, Ill.<br />

“Whole Foods Northern California region,<br />

which includes northern Nevada, has added<br />

La Piana Grilled Cipolline Onions, pasta sauces<br />

and bruschetta toppings,” said Francesca<br />

Lapiana-Krause, Sales Director.<br />

The small, flat cipolline borettane onions<br />

(9.9-oz. jars, SRP $7.49) are imported from<br />

northern Italy. Their natural semi-sweet flavor<br />

is intensified by grilling, and then lightly flavored<br />

with spirit vinegar, garlic, parsley and chili<br />

pepper. Also approved are La Piana pasta<br />

sauces (17.6-oz. jars, SRP $6.49), and<br />

bruschetta toppings (10-oz. jars, SRP $6.99.)<br />

The South Pacific region (southern California,<br />

Arizona, southern Nevada and Hawaii) has<br />

approved four La Piana Stuffed Pastas.<br />

Produced by a three-generation, family-owned<br />

business near Milan, the line of seven stuffed<br />

pastas is shelf stable for 18 months (1-lb. box,<br />

SRP $6.29 to $6.99).<br />

The North American distribution arm of<br />

Alimentitalia of Trento, Italy, Italian Foods Corp.<br />

imports traditional regional delicacies from<br />

across Italy for American home cooks. Products<br />

are available through Whole Foods, Dean &<br />

Deluca, The Fresh Market, Central Market and<br />

Hiller’s Market as well as hundreds of specialty<br />

stores nationwide.<br />

The Fresh Market adds<br />

Joia All Natural Soda<br />

Joia’s distribution now up to 115 stores in<br />

21 states<br />

Joia, a line of all-natural sodas that was named<br />

by BevNET as Best Carbonated Beverage of<br />

2011, in May announced that its sodas will be<br />

carried in The Fresh Market stores. The<br />

specialty grocery retailer has more than 100<br />

stores throughout the Southeast, Midwest,<br />

Mid-Atlantic and Northeast.<br />

“The Fresh Market constantly researches<br />

and seeks out the highest quality, best tasting<br />

products available, and we have a longstanding<br />

reputation of introducing unique new<br />

products like Joia to the market,” said Mathis<br />

Martines, Grocery Coordinator for The Fresh<br />

Market. “We know our customers will love<br />

Joia’s distinct and refreshing flavors, enticing<br />

aromas, and highly attractive presentation.”<br />

Developed by Minneapolis-based Boundary<br />

Waters Brands, Joia features crafted blends<br />

that create unique layers of intensely fresh<br />

flavor. Its four distinctive varieties are Grapefruit,<br />

Chamomile and Cardamom; Lime, Hibiscus and<br />

Clove; Blackberry, Pomegranate and Ginger;<br />

and Pineapple, Coconut and Nutmeg.<br />

Joia is free of any preservatives, caffeine,<br />

sodium and gluten.<br />

UNFI sets up charitable foundation<br />

United Natural Foods Inc. (UNFI), the<br />

leading national distributor of natural, organic<br />

and specialty foods and related products,<br />

has announced the establishment of a<br />

charitable foundation committed to supporting<br />

healthy, sustainable and organic<br />

food systems. UNFI Foundation is set to<br />

launch on August 1, <strong>2012</strong>.<br />

The foundation will work to fund nonprofit<br />

programs in areas such as sustainable<br />

agriculture and organic farming, as well as<br />

initiatives designed to increase organic food<br />

production and consumption. The foundation<br />

will also seek to fund educational programs<br />

to enhance awareness of the benefits<br />

of healthy food choices.<br />

Heading the foundation will be Melody<br />

Meyer, Vice-President of Global Initiatives<br />

for UNFI’s subsidiary Albert’s Organics.<br />

Meyer has been named Executive Director<br />

of the foundation and will serve on its board<br />

along with Steven Spinner, UNFI’s President<br />

and CEO, Michael Funk, UNFI’s Chairman<br />

of the Board, Thomas Dziki, UNFI’s Senior<br />

Vice President, Chief Human Resource and<br />

Sustainability Officer, and Lisa Madsen,<br />

UNFI’s Director, Sustainability & Philanthropy,<br />

Internal <strong>Communications</strong>.<br />

UNFI has a long history of proactive support<br />

of sustainable agriculture and organic<br />

farming, labeling campaigns and nutritional<br />

education. The company has supported<br />

the Organic Trade Association, the<br />

Non-GMO Project, Organic Farming Research<br />

Foundation, Eco-Farm Conference,<br />

Mid-West Organic Sustainable Education<br />

Services and Vitamin Angels.<br />

Beginning August 1, <strong>2012</strong>, the foundation<br />

will accept mission-specific grant applications<br />

from eligible U.S.-based<br />

New site launches to provide retailers<br />

with wholesale, single-case daily deals<br />

Mid-May saw the launch of startup business-to-business<br />

website Wholesaily, which<br />

offers <strong>Group</strong>on-like daily deals to registered<br />

trade buyers on specialty food products.<br />

The site is b2b exclusive, meaning the<br />

deals are available only to specialty retailers,<br />

gift basket companies, and online retailers.<br />

Each day, Wholesaily features one unique<br />

gourmet/specialty food product at a heavy<br />

discount—comparable to distributor pricing—but<br />

allows buyers to order at single-case<br />

quantities instead of the industry-standard<br />

pallet minimum for such price points.<br />

The creator of Wholesaily, Ryan Montague,<br />

is a long-time specialty food entrepreneur<br />

formerly with FoodLaunch, Sell-<br />

Gourmet and GourmetFoodMall.com.<br />

“The specialty food industry has been<br />

slow to adopt eCommerce and online technology,<br />

especially when it comes to the<br />

wholesale trade. My goal is to change that<br />

by giving wholesale buyers a fun, new way<br />

to find exciting products, and then provide<br />

them with a cost-effective way to buy and<br />

sell those products for the first time,” said<br />

Montague in a prepared statement. “The<br />

wheel hasn’t been re-invented here; just<br />

think of it like <strong>Group</strong>on, Woot, or Gilt<br />

meets the Fancy Food Show.”<br />

At press time Montague was finalizing<br />

501(c)(3) organizations. The board expects<br />

to begin approving grants later this<br />

year. Preliminary information is available at<br />

www.unfifoundation.org and application<br />

guidelines will be updated later this year.<br />

The foundation can be contacted at<br />

info@unfifoundation.org.<br />

“The establishment of the foundation<br />

speaks to UNFI’s core values,” added<br />

Meyer. “This initiative provides another<br />

wonderful opportunity for UNFI to make a<br />

meaningful difference, right at the beginning,<br />

where it counts. Everything we do<br />

starts at the farm.”<br />

UNFI carries and distributes more than<br />

60,000 products to more than 23,000 customer<br />

locations throughout the United<br />

States and Canada. It was ranked by Fortune<br />

in 2006—2010 and <strong>2012</strong> as one of its<br />

“Most Admired Companies.”. GN<br />

vendor selection for May, and accepting<br />

product submissions for features in <strong>June</strong><br />

and Q3.<br />

Specialty food producers who wish to<br />

offer deals can apply in a few simple steps<br />

online. Producers go through a review<br />

process to ensure product quality, establish<br />

pricing and terms, and verify inventory<br />

levels available.<br />

Registration is free for retailers and<br />

wholesale buyers. Members will be notified<br />

of new deals via email, Facebook, Twitter<br />

and RSS. A mobile app is in development<br />

as well. More information can be found on<br />

www.wholesaily.com. GN<br />

3Gyros healthy salad dressings to roll out in United States<br />

Canada’s Essex Angel Capital Inc. announces<br />

that 3Gyros Inc., one of the<br />

companies in its portfolio, has begun a<br />

U.S. market launch of their complete line<br />

of full-flavor zero-calorie, fat-, sugar-,<br />

gluten-, and dairy-free and low-sodium<br />

salad dressings. Sales of the uniquely packaged<br />

dressings are being handled by sales<br />

management company Diversified Sales<br />

Team (DST) of Heath, Texas.<br />

The dressings are already in supermarkets<br />

in Texas, Alabama, Oklahoma and other parts<br />

of the South and Southwest, but will now be<br />

promoted in stores throughout the Southeast<br />

and Midwest, including Minnesota, Illinois<br />

and Indiana, as well, with the East and West<br />

coasts in the second stage of the rollout.<br />

DST, which represents brands as Beaverton<br />

Foods, Olde Cape Cod, Mrs. Renfro’s,<br />

and Allegra, is working with brokers C.A.<br />

Fortune & Co. and Chandler Food Sales,<br />

and distributors KeHE Foods. The dressings<br />

are carried by such chains as Meijer’s,<br />

Central Markets, and Hannaford’s. In<br />

Canada, the line is in Sobey’s and Loblaw’s,<br />

among many others, through ID Foods and<br />

First National Broker.<br />

DST President Steve Wilkerson reports<br />

that initial U.S. response has been excellent.<br />

“I have not launched a product that<br />

has gone over as well as this for a long time.<br />

3Gyros salad dressings are really creating<br />

excitement,” he reported. “The packaging<br />

is incredibly eye-catching, there’s a whole<br />

lifestyle program behind the line, and it’s<br />

got all the qualities-low fat, gluten free,<br />

sugar-free, among others, that many people<br />

are looking for today for healthy eating.<br />

There are too many horses pulling this<br />

wagon for this not to succeed.”<br />

“Packaging is key in the specialty food<br />

business,” said James Zografos, Category<br />

Director for KeHE Distributors. “In the absence<br />

of national media campaigns to create<br />

consumer trial, the package must<br />

convey an instant message to the consumer.<br />

3Gyros does this better than most<br />

products that I’ve seen.”<br />

3Gyros salad dressings are not only zerocalorie,<br />

but also fat-, sugar-, gluten-, and<br />

dairy-free, as well as low-sodium, making<br />

them suitable for all weight loss, diabetes,<br />

celiac disease, heart disease and lactoseintolerance<br />

diets. The products are packaged<br />

in a distinctively shaped bottle that is<br />

shrink-wrapped in the bright 3Gyros label.<br />

The line’s flavors include Ranch, Caesar,<br />

Italian, Balsamic, Mango Flavored Vinaigrette<br />

and Mediterranean.<br />

According to 3Gyros’ President and<br />

CEO, Thanos Zikantas, “3Gyros salad<br />

dressings are well positioned for complete<br />

penetration into the U.S. market. A<br />

long and profitable relationship between<br />

3Gyros and DST, along with the brokers<br />

and distributors they work with, will<br />

be essential in increasing the availability<br />

of these innovative products to American<br />

consumers.” GN

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