WFF's Guiding Principles and Strategies - Alabama Department of ...

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Implementation Major Obstacles to Implementation • Potential resistance from local event sponsors. • Potential loss of public awareness. Principal Work Steps Required for Implementation • Determine event schedule for change in Division involvement. • Explore use of Interns/Volunteers. • Implement change. Status • Appearance at statewide fairs has been reduced by the utilization of unmanned static displays. Recommendation (Operations) Review license structure and fees. Basis for Recommendation • License exemptions continue to erode funding base for resource management and protection. An estimated $4.4 million is lost from current exemptions. • Some licenses and fees have not been revised or increased since 1930’s. • Changes in demographics are impacting traditional hunting and fishing license sales. As the population ages, current license age exemption results in fewer revenue dollars for resource management and protection. • Concern for reduced state revenue used for matching federal dollars. Impact Cost of Implementation • Would be minimized due to fact fees are already being collected and processed. GPS | Alabama Wildlife and Freshwater Fisheries Division 32
Benefits of Implementation • Increase in revenue to pay for resource management and protection. • Sustain resource base that supports hunting, fishing, and wildlife watching and the resultant economic impact. • Sustain user-funded status of Division. Implementation Major Obstacles to Implementation • Passing required legislation. • Potential public resistance. Principal Work Steps Required for Implementation • Educate public and legislature on the need for changes and what the revenue would be used for. • Prepare and seek passage of legislation. Status • Pending. Recommendation (Operations) Reallocate funds currently used for advertising and marketing purposes by contractor to hire full-time employee. Basis for Recommendation • Funds were utilized to pay a general advertising agency for a variety of uses by the Department. WFF was assessed pro rata share. • Specific marketing needs pertaining to hunting and fishing are required to address recruitment and retention issues facing the Division. • The existing Department website is maintained by numerous employees. GPS | Alabama Wildlife and Freshwater Fisheries Division 33
Page 1 and 2: Guiding Principles and Strategies W
Page 3 and 4: Executive Summary (November 2010) A
Page 5 and 6: Getting Started Speaking to employe
Page 7 and 8: Getting a Fix on Our Satellites The
Page 9 and 10: How We Developed the GPS The GPS wa
Page 11 and 12: What are the things we can do to op
Page 13 and 14: “We must begin with the end in mi
Page 15 and 16: Establishing Waypoints - Recommenda
Page 17 and 18: RECOMMENDATION (Operations, Facilit
Page 19 and 20: RECOMMENDATION (Operations) Recruit
Page 21 and 22: Implementation Major Obstacles to I
Page 23 and 24: Impact Cost of Implementation • C
Page 25 and 26: RECOMMENDATION (Operations) Evaluat
Page 27 and 28: Implementation Major Obstacles to I
Page 29 and 30: RECOMMENDATION (Operations) Streaml
Page 31: Status • A pilot program is in pr
Page 35 and 36: RECOMMENDATION (Personnel, Training
Page 37 and 38: Destinations - Goals and Objectives
Page 39 and 40: Journey into the Future We are emba
Page 41 and 42: GPS | Alabama Wildlife and Freshwat
Page 43 and 44: Wildlife and Freshwater Fisheries D
Page 45 and 46: FY11 Total Revenue by Category Inte
Page 47 and 48: Salary Costs for the Division 2005
Page 49 and 50: FY11 Budget by Section Wildlife Div
Page 51 and 52: License Sales 1988 to 2009 Year Num
Page 53: Guiding Principles and Strategies W

WFF's Guiding Principles and Strategies - Alabama Department of ...

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