WFF's Guiding Principles and Strategies - Alabama Department of ...
WFF's Guiding Principles and Strategies - Alabama Department of ...
WFF's Guiding Principles and Strategies - Alabama Department of ...
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Impact<br />
Cost <strong>of</strong> Implementation<br />
• The salary <strong>and</strong> benefits <strong>of</strong> a qualified employee.<br />
• Budget funds for marketing <strong>and</strong> advertising.<br />
Benefits <strong>of</strong> Implementation<br />
• Improved strategies <strong>and</strong> implementation <strong>of</strong> targeted<br />
marketing <strong>and</strong> advertising.<br />
• Dedicated management <strong>of</strong> website.<br />
• Customer satisfaction.<br />
• Highly cost-effective approach to marketing.<br />
• Utilize position instead <strong>of</strong> outside contractors.<br />
Implementation<br />
Major Obstacles to Implementation<br />
• Potential resistance from current advertising firm.<br />
Principal Work Steps Required for Implementation<br />
• Cancel involvement in Tourism contract with current advertising firm.<br />
• Obtain approval to hire position.<br />
• Develop new position description.<br />
• Establish specific duties.<br />
• Assign supervision.<br />
• Make selection <strong>and</strong> fill position.<br />
Status<br />
• Contract with advertising firm has been canceled.<br />
GPS | <strong>Alabama</strong> Wildlife <strong>and</strong> Freshwater Fisheries Division 34