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currents - Pacific San Diego Magazine

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“<br />

<strong>currents</strong><br />

first things<br />

chainsaw PROFILE body STYLE<br />

coolture<br />

“...a series of additions and innovations made El Cortez the destination of choice for<br />

The“<br />

WORD<br />

The history and renovation<br />

of a <strong>San</strong> <strong>Diego</strong> landmark<br />

The colorful history of El Cortez’ Don Room is<br />

matched by its ornate ceiling and chandelier<br />

By Pat Sherman • Photos by STACY KECK<br />

When it opened in 1927, the El Cortez Apartment Hotel<br />

was <strong>San</strong> <strong>Diego</strong>’s tallest and most elegant building.<br />

Constructed on the former site of Ulysses S. Grant,<br />

Jr.’s home at Ash Street and Seventh Avenue, the $2.5<br />

million Spanish Colonial Revival hotel boasted jawdropping<br />

views of a <strong>San</strong> <strong>Diego</strong> Bay that, at the time,<br />

included neither the Coronado Bridge nor Harbor and Shelter Islands.<br />

During the next three decades, a series of additions and innovations made<br />

El Cortez the destination of choice for visiting celebrities and dignitaries, from<br />

President Dwight Eisenhower to Bing Crosby.<br />

Elvis Presley stayed at El Cortez in April 1956 during his first visit to <strong>San</strong><br />

<strong>Diego</strong>. After one of his two sold-out concerts, police reportedly arrested 12 girls<br />

running naked through the halls of El Cortez in search of “The King.” Mayor<br />

Charles Dail was so incensed by the libidinal hysteria that he reportedly passed a<br />

resolution barring Presley from performing in <strong>San</strong> <strong>Diego</strong> again (Presley wouldn’t<br />

return until 1970).<br />

Senator Robert F. Kennedy appeared in El Cortez’s 3,300-square-foot Don<br />

Room for a fundraiser on June 5, 1968, the night before his assassination.<br />

Nearly collapsing minutes into his speech, Kennedy had to be rushed into the<br />

bathroom, where he vomited then briefly lay on the floor.<br />

In 1940, the art deco Sky Room lounge was added to the 15th story,<br />

providing a panoramic view of the <strong>San</strong> <strong>Diego</strong> skyline. The cost for Lobster<br />

26 pacificsandiego.com { January 2011}

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