currents - Pacific San Diego Magazine
currents - Pacific San Diego Magazine
currents - Pacific San Diego Magazine
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“<br />
<strong>currents</strong><br />
first things<br />
chainsaw PROFILE body STYLE<br />
coolture<br />
“...a series of additions and innovations made El Cortez the destination of choice for<br />
The“<br />
WORD<br />
The history and renovation<br />
of a <strong>San</strong> <strong>Diego</strong> landmark<br />
The colorful history of El Cortez’ Don Room is<br />
matched by its ornate ceiling and chandelier<br />
By Pat Sherman • Photos by STACY KECK<br />
When it opened in 1927, the El Cortez Apartment Hotel<br />
was <strong>San</strong> <strong>Diego</strong>’s tallest and most elegant building.<br />
Constructed on the former site of Ulysses S. Grant,<br />
Jr.’s home at Ash Street and Seventh Avenue, the $2.5<br />
million Spanish Colonial Revival hotel boasted jawdropping<br />
views of a <strong>San</strong> <strong>Diego</strong> Bay that, at the time,<br />
included neither the Coronado Bridge nor Harbor and Shelter Islands.<br />
During the next three decades, a series of additions and innovations made<br />
El Cortez the destination of choice for visiting celebrities and dignitaries, from<br />
President Dwight Eisenhower to Bing Crosby.<br />
Elvis Presley stayed at El Cortez in April 1956 during his first visit to <strong>San</strong><br />
<strong>Diego</strong>. After one of his two sold-out concerts, police reportedly arrested 12 girls<br />
running naked through the halls of El Cortez in search of “The King.” Mayor<br />
Charles Dail was so incensed by the libidinal hysteria that he reportedly passed a<br />
resolution barring Presley from performing in <strong>San</strong> <strong>Diego</strong> again (Presley wouldn’t<br />
return until 1970).<br />
Senator Robert F. Kennedy appeared in El Cortez’s 3,300-square-foot Don<br />
Room for a fundraiser on June 5, 1968, the night before his assassination.<br />
Nearly collapsing minutes into his speech, Kennedy had to be rushed into the<br />
bathroom, where he vomited then briefly lay on the floor.<br />
In 1940, the art deco Sky Room lounge was added to the 15th story,<br />
providing a panoramic view of the <strong>San</strong> <strong>Diego</strong> skyline. The cost for Lobster<br />
26 pacificsandiego.com { January 2011}