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INSTITUTIONAL INVESTOR SENTIMENT SURVEy - PEI Media

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If you have worked with a placement agent in any of the private<br />

equity funds in which you have invested over the last two years, how<br />

would you rate the experience in terms of service quality and the<br />

agent’s ability to aid the fundraising process to completion?<br />

%<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

institutional<br />

investor<br />

sentiment<br />

survey<br />

foreword<br />

executive summary<br />

allocation<br />

fees<br />

• lp – gp relationship<br />

future investments<br />

and concerns<br />

0<br />

Very satisfied<br />

Generally<br />

satisfied<br />

Sometimes<br />

unsatisfied<br />

Generally<br />

unsatisfied<br />

appendix: global<br />

fundraising<br />

Source: Private Equity International<br />

When asked about their experience with placement agents over the last two years, the<br />

majority of investors were somewhat satisfied with the quality of service they provided in<br />

helping the fundraising process. 61 percent of investors were generally satisfied, whilst a<br />

meagre four percent were very satisfied. 22 percent of investors were sometimes unsatisfied<br />

with the service of placement agents and 13 percent were generally unsatisfied. Although<br />

the majority of investors were positive on the quality of their placement agents, there is still<br />

a significant amount that is not satisfied with the service provided. Recently, the integrity<br />

of placement agents has been called into question. In April 2012, a former board member<br />

of the CalPERS pension fund that later went on to become a placement agent, coerced<br />

Apollo Global Management into paying him fees for fundraising work he claimed had been<br />

approved by CalPERS. Apollo requires this approval by rule and CalPERS did not approve<br />

the fundraising. Perhaps more severe, one Asian fund manager referred to placement agents<br />

as ‘leeches’ and that LPs generally would rather deal with GPs directly.<br />

page 27<br />

www.privateequityconnect.com

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