INSTITUTIONAL INVESTOR SENTIMENT SURVEy - PEI Media
INSTITUTIONAL INVESTOR SENTIMENT SURVEy - PEI Media
INSTITUTIONAL INVESTOR SENTIMENT SURVEy - PEI Media
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If you have worked with a placement agent in any of the private<br />
equity funds in which you have invested over the last two years, how<br />
would you rate the experience in terms of service quality and the<br />
agent’s ability to aid the fundraising process to completion?<br />
%<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
institutional<br />
investor<br />
sentiment<br />
survey<br />
foreword<br />
executive summary<br />
allocation<br />
fees<br />
• lp – gp relationship<br />
future investments<br />
and concerns<br />
0<br />
Very satisfied<br />
Generally<br />
satisfied<br />
Sometimes<br />
unsatisfied<br />
Generally<br />
unsatisfied<br />
appendix: global<br />
fundraising<br />
Source: Private Equity International<br />
When asked about their experience with placement agents over the last two years, the<br />
majority of investors were somewhat satisfied with the quality of service they provided in<br />
helping the fundraising process. 61 percent of investors were generally satisfied, whilst a<br />
meagre four percent were very satisfied. 22 percent of investors were sometimes unsatisfied<br />
with the service of placement agents and 13 percent were generally unsatisfied. Although<br />
the majority of investors were positive on the quality of their placement agents, there is still<br />
a significant amount that is not satisfied with the service provided. Recently, the integrity<br />
of placement agents has been called into question. In April 2012, a former board member<br />
of the CalPERS pension fund that later went on to become a placement agent, coerced<br />
Apollo Global Management into paying him fees for fundraising work he claimed had been<br />
approved by CalPERS. Apollo requires this approval by rule and CalPERS did not approve<br />
the fundraising. Perhaps more severe, one Asian fund manager referred to placement agents<br />
as ‘leeches’ and that LPs generally would rather deal with GPs directly.<br />
page 27<br />
www.privateequityconnect.com