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FEATURE<br />

Who You Gonna Call?<br />

Programmers Reveal Why They Stay Busy<br />

By Kevin M.Mitchell<br />

“<br />

“ Keep your mouth shut and pay attention,”<br />

or variations on that theme, was<br />

how three top-shelf programmers answered<br />

the question, “What’s the best advice<br />

you’ve gotten about this profession?”<br />

All three laughed it off and tried to take<br />

it back, but it’s certainly telling. Of course, it’s<br />

not the only thing Nick Militello, <strong>PLSN</strong> columnist<br />

Nook Schoenfeld and J.J. Wulf have in<br />

<strong>com</strong>mon. A passion for what they do, a near<br />

death-defying ability to keep up with the<br />

technology, despite their demanding schedules,<br />

and a <strong>com</strong>bination of talent and speed<br />

keep them on top of their game.<br />

Nick Militello<br />

Since getting into the<br />

business, the biggest change<br />

Nick Militello has experienced<br />

is the push into video<br />

and media server programming.<br />

“It has forced me to<br />

learn about what it’s best to<br />

play back on, what formats<br />

are best… I still do lighting<br />

design, but this type of programming<br />

has opened me up to a whole new<br />

side of things.”<br />

What hasn’t changed? “Deadlines!” he<br />

laughs. “From day one, there is never enough<br />

time to do everything that you want, get everything<br />

you want into a show.”<br />

Militello, president and CEO of Los Angeles-based<br />

It Factor, has been in the music business<br />

almost a decade. He graduated from the<br />

University of Illinois at Urbana-Champaign<br />

with a BFA in lighting design and has recently<br />

worked with the Dixie Chicks, Korn, John Mayer<br />

and several corporate events. His console of<br />

choice is the Flying Pig Systems Wholehog III. “I<br />

used to work for High End, and I got deep into<br />

the console when I was there,” he says. “I feel<br />

<strong>com</strong>fortable with it, and it’s usually the console<br />

that I’ll spec on a job.”<br />

He likes to ask a lot of questions when he<br />

gets a programming call. He wants to know<br />

what is going on with the video programming,<br />

if the content is already prepared or if stock clips<br />

are going to be used, and he wants to make sure<br />

they have the right <strong>com</strong>pression. He also learns<br />

what kind of atmosphere they are trying to create,<br />

and then it’s a matter of how much he can<br />

prepare before showing up.<br />

Keeping up with technology includes a lot<br />

of research for Militello. “I keep up with all consoles’<br />

updates and with what consoles and media<br />

servers are offering new features. It’s figuring<br />

out how I can make my life easier when I get on<br />

a site, and a lot of the top manufacturers have<br />

listened to us and have made consoles increasingly<br />

more friendly.” It’s daunting, he admits, but<br />

diligently reading the trade magazines and the<br />

ads helps. Otherwise,<br />

Nick Militello it’s also the proverbial<br />

“word on the street”<br />

that counts for him.<br />

As to why he’s one of the guys at the top of a<br />

short list, Militello says modestly, “In all honesty, I<br />

simply try to have a good attitude. I’ve been on<br />

a number of productions when above or below<br />

me on the food chain key people have bad attitudes,<br />

and they aren’t fun to work with.<br />

“I feel that I’ve been lucky to work on any<br />

given job, and I’m excited when I <strong>com</strong>e to the<br />

gig.” Helping considerably, though, is his ability<br />

to keep up with the machines, so when a<br />

designer asks for something, he can produce it<br />

quickly. “By no means do I say I know it all!” he<br />

laughs. “But I try to learn all I can about every<br />

program and piece of gear, and if you know<br />

any piece of gear really well, your speed will<br />

reflect that. I love what I do; I have a good attitude,<br />

and I know the equipment.”<br />

Nook Schoenfeld<br />

“I’ll light anything!” an exuberant Nook<br />

Schoenfeld declares. When we spoke he had<br />

just finished programming Bob Seger’s new<br />

tour. Other recent clients include Kid Rock,<br />

Jack Johnson, Counting Crows and Paul Simon.<br />

Heap on top of that some corporate work, and<br />

you have a pretty busy telephone.<br />

Schoenfeld started working for See Factor<br />

in New York. In 1985 he was working for<br />

Morpheus, where he became a programmer.<br />

In those days, manufacturers sent programmers<br />

out with the gear, so he was among a<br />

select few who have done it from the very<br />

beginning. Based in Chicago, he recently cofounded<br />

the design <strong>com</strong>pany Visual Ventures<br />

with LD Mike Ledesma. [See www.plsn.<strong>com</strong> for<br />

their new blog. –ed.]<br />

A John Mayer show programmed by Nick Militello<br />

Today, his tool of choice is the Martin<br />

Maxxyz, which he declares “the easiest console<br />

in the world — it’s the only one you don’t need<br />

a book to explain how to use it.”<br />

Schoenfeld says he first tries to get a feel<br />

for what the artist is doing and then asks if<br />

there are set ideas on the table, yet. And of<br />

course, he asks about the video element. “It’s<br />

very important that lighting and video work<br />

together,” he says. “If there’s a big video center,<br />

I don’t <strong>com</strong>pete with that, and we’ll just<br />

use front floor lights and light from the side.”<br />

Also important is respecting the budget. He<br />

sees others draw up extravagant plans in the<br />

hope that when the client sees it, he or she<br />

will magically be inspired to <strong>com</strong>e up with the<br />

funds. Schoenfeld says he tries not to waste his<br />

client’s time on such adventures. “Know your<br />

limitations,” he cautions.<br />

“In the old days you had designers, and<br />

you had programmers. Now the designers<br />

are the programmers on 50% of the show.”<br />

Interestingly, what hasn’t changed is the<br />

way he programs. “The consoles are better, and<br />

the tricks got better, but my lighting theory<br />

hasn’t changed in 20 years,” he says. “It’s just<br />

gotten easier. Instead of taking 20 minutes to<br />

write a cue, it can take 20 seconds.” Also, the<br />

business is still word-of-mouth, and how you<br />

behave effects the amount and type of work<br />

you get. “I call it ‘playing well with children.’ If<br />

you’re nice to people and<br />

play by the rules, people<br />

want you back. Two-thirds<br />

is based on personality, and<br />

a third is talent. I know nice<br />

guys with no talent who get<br />

great gigs.”<br />

Keeping up with the<br />

technology is tough, he says,<br />

but he’s fortunate. “Companies that develop<br />

new products send them to me. Robe sent me<br />

some lights two years ago, and I’ve been sold<br />

on them since. Same with Coemar. I don’t like<br />

everything, but I liked those.<br />

“Otherwise, it’s word-of-mouth. I’ll be having<br />

dinner with LD John Featherstone, and he’ll<br />

tell me something I have to try.”<br />

Being in touch with other programmers is<br />

key for him, he says. “I still see others do a trick,<br />

and I’ll go, ‘Wow, that’s cool! How did you do<br />

that so fast?’ And I’m quick to show things to<br />

others. Programmers really benefit from trading<br />

tips.”<br />

Schoenfeld also learns what not to do from<br />

others. “I saw a show a few years ago, and saw<br />

the same darn color peel over 50 times. And<br />

I’ve seen shows with a hundred moving lights<br />

but all in the same focus.<br />

“Last year, a designer was doing this band,<br />

and every song I would see the same light<br />

sweep with gobos going into the audience at<br />

the same place in a song. I could almost guess<br />

exactly when it was going to happen for the<br />

next song!”<br />

J.J. Wulf<br />

For J.J. Wulf, it’s all about console management.<br />

“If someone doesn’t have good console<br />

management, you can usually tell,” Wulf says.<br />

“If I walk in to use someone else’s board and<br />

see they have five different reds, that they<br />

haven’t merged them… When you’re working<br />

with 3,000 or 4,000 lights, there is no way you<br />

can work with something like that.”<br />

Wulf, who is owner of Las Vegas-based<br />

Wulf Designs, says his ability to manage the<br />

console, to arrange elements as opposed to<br />

Nook Schoenfeld<br />

34 <strong>PLSN</strong> FEBRUARY 2007<br />

www.<strong>PLSN</strong>.<strong>com</strong>

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