Curriculum - President University

during the transaction. Also, students should familiarize themselves with the procedures for
conducting a transaction upon successful completion of this course.
8. INTERNATIONAL MARKETING
This course provides the students with an understanding to the challenges and controversies facing
international marketing. It introduces the readers to the global trade, economic, social and cultural
environment. It also deals with assessing global marketing opportunities and developing effective
international marketing strategies.
9. SUPPLY CHAIN MANAGEMENT
To provide an analytical framework for supply chain management in an international context.
Topics include logistical relationships within the firms, specific Logistics and Supply Chain issues.
10. INTERNATIONAL TRANSPORTATION AND LOGISTICS
To provide a knowledge of an analytical framework for transportation and logistics. Topics include
diversion and reconsignment, demurrage and detention, transportation management and facility
location. It discusses the most important logistics elements in details, including order processing,
transportation, warehousing, inventory control, supply management and purchasing. The
interactions between firm’s strategic decision and logistics operation in both domestic and
international trade environments are discussed The objective of the course is to build a working
knowledge of the fundamental concepts and management tools for international business
transportation and logistics.
CONCENTRATION COURSES: BANKING AND FINANCE
1. GENERAL BANKING THEORY
This course deals with the history and theory of banking. It discusses bank structure and function of
the central and commercial banks. It covers issues like monetary policies and Keynesian and
monetarists’ view of money
2. FUNDAMENTALS OF INVESTMENT
This course is designed to shed light on the process of investment as well as to demonstrate the
relevance of international law to transnational business transactions. The focus of the course will
be on the international community’s regulation of foreign investment and the law and protections
required by international investments.
3. BANK MANAGEMENT & OPERATIONS
The aim of this course is to equip students with the basic tools of asset and liability management in
the commercial banking. The changing nature of bank management as well the functional overview
of international banking and its structure will be discussed here
4. INTERNATIONAL FINANCIAL INSTITUTIONS AND MARKETS
This course will explore the structure of the financial systems with emphasis on the role, operations,
and regulations of financial institutions and markets, including international markets. The nature of
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