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Annual Report - QPAC

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Summary of Outcomes<br />

FOCUS<br />

PRIORITIES<br />

A wide range of performing arts<br />

Inspire audiences with a diverse array of arts and entertainment options<br />

Local, national and international artists and organisations<br />

Collaborate to ensure audiences are offered the opportunity to experience the best performances<br />

ENTERTAINMENT<br />

Venue utilisation<br />

Maximise venue utilisation<br />

<strong>QPAC</strong> brand<br />

Deliver diverse programs and memorable experiences, consolidating <strong>QPAC</strong> as a much loved and highly recognised<br />

entertainment destination<br />

Cultural Centre<br />

Leverage the unique location and combined capacities of Cultural Centre organisations<br />

Recognition<br />

Pursue local, state, national and international recognition as a leading performing arts centre<br />

PUBLIC<br />

PARTICIPATION<br />

Visitor experience<br />

Present a diverse program of indoor and outdoor entertainment<br />

New and existing audiences<br />

Encourage broad participation and loyalty from existing audiences and build new audiences with a focus<br />

on under 35s<br />

Precinct<br />

Contribute to positioning the South Bank precinct and <strong>QPAC</strong> as a vibrant and diverse entertainment hub<br />

of Brisbane<br />

Cultural diversity<br />

Engagement and participation with culturally diverse communities, including Aboriginal and Torres Strait<br />

Islander people<br />

Learning<br />

Offer meaningful experiences of the performing arts<br />

Producers and presenters<br />

Foster an organisation wide commitment to the success of events and activities<br />

Industry partnerships<br />

Support industry development and productive working relationships<br />

STRATEGIC<br />

RELATIONSHIPS<br />

Government stakeholders<br />

Increase and diversify strategic support across government at a local, state and federal level<br />

Corporate communities<br />

Increase and diversify strategic relationships throughout the corporate sector<br />

International partnerships<br />

Develop and maintain partnerships with international organisations and artists, particularly within the Asia Pacific<br />

Organisational culture<br />

Cultivate an internal culture that inspires loyalty, energy and passion<br />

Entrepreneurial activity<br />

Promote sustainable commercial activity and embrace innovation, experimentation and creativity and manage risk<br />

COMMERCIAL<br />

OPPORTUNITIES<br />

Full service model<br />

Provide integrated services at a competitive cost that maximises expertise and resources<br />

Ticketing<br />

Pursue commercial opportunities with a focus on the South Bank precinct<br />

Food and beverage<br />

Grow the reputation and profitability of food and beverage services<br />

Redevelopment<br />

Deliver and manage improved facilities and services for current and future visitors and hirers<br />

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