Annual Report - QPAC

Cultural Centre
QPAC is ideally positioned within the vibrant hub of arts
and culture in Brisbane, the Queensland Cultural Centre. Our
ongoing collaboration and communication with Queensland
Art Gallery (QAG), State Library of Queensland (SLQ) and
Queensland Museum South Bank produced many benefits
during the year including cross promotion of events.
Collaborative marketing campaigns encouraged interstate
and regional visitors attending an event at one venue to
also attend an event at another part of the Cultural Centre.
Successful campaigns were executed for the Optimism
Exhibition at QAG’s Gallery of Modern Art (GoMA) and
QPAC’s presentation of CHICAGO as well as QAG’s American
Impressionism and Realism Exhibition and The Paris Opera
Ballet at QPAC.
As evidence of the spirit of co-operation and trust that
has developed amongst the Cultural Centre partners, QAG
Director, Tony Ellwood and several Gallery staff installed
works from the QAG collection in several of the newly
renovated public spaces at QPAC including the Ground Floor
Bar, Concert Hall and Lyric Theatre foyers. The artworks have
enhanced the ambience of the spaces and added to the overall
feeling of welcome at QPAC.
In another partnership with a Cultural Centre neighbour that
offers significant benefits to both parties, QPAC is working
with SLQ to integrate the resources of the QPAC Library
with those of SLQ to deliver increased research focus and
capability. By enabling the growth of the publicly accessible
performing arts collection, the partnership will also ultimately
deliver increased resources to the general public.
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