Annual Report - QPAC

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Commercial Opportunities Delivering integrated services and facilities that delight our visitors and meet the highest industry standards is what sets QPAC apart as a venue of exceptional quality. We also proactively pursue commercial opportunities that will ensure the sustainability and deliver a more vibrant QPAC both inside and out. Entrepreneurial activity Always proactive in cultivating sustainable commercial activity, QPAC invested in a variety of productions in 2008-09 including large-scale commercial successes, CHICAGO, The Paris Opera Ballet and My Fair Lady, which attracted sell-out performances despite the difficult economic climate. QPAC co-presented the Brisbane season of Broad, a musical collaboration of five of Australia’s most talented female singer-songwriters, and produced the national tour of the show to the Sydney Opera House, The Arts Centre Melbourne and the Darwin Festival. The tour had the double benefit of helping to consolidate QPAC’s relationship with other major Australian performing arts venues and festivals and providing professional development for the QPAC staff involved with the tour. Since it was commissioned for the 2002 Out of the Box Festival, Christine Johnston’s captivating children’s fantasy Fluff has enjoyed well-deserved artistic and commercial success. As the originating producer, QPAC has continued to pursue opportunities to on-sell this delightful work, including tours to the Sydney and Auckland Festivals in early 2009, followed by a season at QPAC. A further tour has been confirmed for later in 2009. The 2009 seasons will achieve a modest surplus and will also consolidate QPAC’s reputation as a producer of quality children’s work and provide Queensland artists with more sustained employment opportunities. CHICAGO was one of the slickest and most enjoyable nights at the theatre that I’ve had in a long time. QPAC did well for choosing it for the first show to unveil their new look. Katherine Lyall-Watson, ourbrisbane.com 26 March 2009 24 Christine Johnston in Fluff. Photography Russell Stokes
Full service model Using the findings from an earlier major review, QPAC commenced a significant project to benchmark fees and charges in 2008-09. Events to be included in the analysis have been identified and the relevant presenting organisations have approved the use of settlement data in the study. Interviews were held with Chief Executive Officers of the organisations, seeking their opinions on the quality and level of servicing provided by QPAC, the levels of fees and charges and how these compare with services, fees and charges at other venues. The report, which was completed in May, indicated various ways to improve service and efficiency to ensure we continue to meet the high expectations of the live entertainment industry. Ticketing QPAC’s ticketing operation, qtix, enjoyed a successful year, ticketing a massive 631 events and issuing in excess of 698,800 tickets. Each year, qtix provides ticketing services for a huge range of events and this year was similarly busy, despite the closure of the Lyric Theatre and Concert Hall for four months due to refurbishment. Major events ticketed included Brisbane Festival and Brisbane Cabaret Festival, Mercedes-Benz Fashion Festival, the Lord Mayor’s Christmas Concerts, CHICAGO and The Paris Opera Ballet’s La Bayadère. A major ticketing software upgrade, which will deliver enhanced ticketing features for producers and patrons, is in progress and is due for completion in mid 2009. Food and beverage During the closure of the Concert Hall and Lyric Theatre for renovations from November to March, QPAC seized the opportunity to upgrade food and beverage outlets to better meet the needs of our customers. As a result, visitors to QPAC now have the choice of fine à la carte dining in the Lyrebird Restaurant, the innovative and stylish menu of the Grey Street Café or fast, economical meals in the Courtyard Bistro. The Lyrebird Restaurant remains the premier dining outlet at QPAC, offering superb à la carte meals before or after performances. To enable more efficient food preparation and the high levels of customer service expected of one of Brisbane’s best restaurants, the 25 year old kitchen in the Lyrebird Restaurant was upgraded during the renovations. Opened in April, the Grey Street Café provides visitors to QPAC with a previously unavailable mid-range dining option, serving fresh, healthy and innovative meals showcasing local ingredients. Serving breakfast, lunch, dinner and after show suppers in an impressive al fresco setting, the Grey Street Café is open every day and is expected to help grow the reputation of QPAC dining options. The new Courtyard Bistro caters for visitors requiring a quick, economical dining option, serving freshly-prepared, generous hot and cold meals from the newly installed kitchen. The courtyard seating can accommodate the large crowds that visit QPAC, while the indoor bar provides enhanced security for stock and an improved dining experience for patrons. Our stylish new bar, centrally located on the ground floor at the main entrance to QPAC, is designed and located as the ideal meeting point, whether or not the visitor is attending a performance. The foyer bars in the Lyric Theatre and Concert Hall were also upgraded during the refurbishment to provide enhanced service for patrons and installation of new purpose-built coffee and pre-ordered interval drink portals. A range of dining and show packages were developed during the year for My Fair Lady, CHICAGO and The Mikado. For The Paris Opera Ballet’s La Bayadère, the Lyrebird Restaurant followed a time-honoured French tradition, offering a sumptuous five course degustation package with matching wines. The pre-paid packages offer convenience for patrons and guaranteed bookings for the Lyrebird Restaurant and have proven very popular with patrons. More packages will be developed to align with major events in the coming year. Satisfaction with QPAC services, facilities and food and beverage 2008-09 qtix(n=1698) Service (n=1698) Facilities(n=1695) Dining* (n=250) Bars* (n=1072) 0% 20% 40% 60% 80% 100% *Survey taken before new dining and bar facilities open Use of multiple services 2008-09 No 15% Yes 85% 25
Page 1: QUE E N SL AND PERFORMING ARTS CE N
Page 4 and 5: 16 September 2009 The Honourable An
Page 6 and 7: The Best In Live Performance The Qu
Page 8 and 9: Chairman’s Report I am very pleas
Page 10 and 11: Director’s Report I am delighted
Page 12 and 13: Organisational Structure QPAC Board
Page 14 and 15: Summary of Outcomes FOCUS PRIORITIE
Page 16 and 17: Entertainment From the spectacle of
Page 18 and 19: Cultural Centre QPAC is ideally pos
Page 20 and 21: a second booking and further commun
Page 22 and 23: Engagement An impressive demonstrat
Page 24 and 25: Industry partners Based on common g
Page 28 and 29: Redevelopment In order to deliver i
Page 30 and 31: The Queensland Performing Arts Trus
Page 32 and 33: FUTURE DIRECTION 30 Caroline O’Co
Page 34 and 35: BOARD OF TRUSTEES 32 Doch and the C
Page 36 and 37: a new stage production of The Pirat
Page 38 and 39: JULY LYRIC THEATRE 8 - 12 July Gise
Page 40 and 41: 21 - 22 November Dancing Feet Ashgr
Page 42 and 43: Operating Expenditure for the year
Page 44 and 45: QUEENSLAND PERFORMING ARTS TRUST IN
Page 46 and 47: QUEENSLAND PERFORMING ARTS TRUST CA
Page 48 and 49: QUEENSLAND PERFORMING ARTS TRUST NO
Page 50 and 51: QUEENSLAND PERFORMING ARTS TRUST (d
Page 52 and 53: QUEENSLAND PERFORMING ARTS TRUST (o
Page 54 and 55: QUEENSLAND PERFORMING ARTS TRUST No
Page 66 and 67: QUEENSLAND PERFORMING ARTS TRUST CE
Page 68 and 69: Independence The Financial Administ
Page 70: Queensland Performing Arts Centre C

Annual Report - QPAC

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