Annual Report 2005-2006 - Drug Arm

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DRUG ARM Australasia · Annual Report 2005 - 2006 18 5. Centre for Addiction Research and Education (CARE) continued CARE CLIENT STATISTICS Resource Centre CONTACT TYPE PUBLIC/ CORPORATE STAFF TOTAL Loans 205 600 805 News articles supplied - - 549 Journal articles supplied - - 529 e-Information awareness sent - - 94 e-Newsletters sent - - 71 New members (inc corporate) 7 52 59 New borrowers 34 64 98 Acquisitions - new items catalogued - - 640 OPAC (catalogue) usage - - 6,812 Information requests (inc those requiring extensive search/synthesis) - - 747 Materials supplied (brochures, fact sheets etc) - - 33,139 Education and Training TYPE OF PRESENTATION LOCATIONS NO. OF SESSIONS PARTICIPANTS Displays 3 6 3,000 University and TAFE 4 12 238 Schools and Colleges 68 104 6,819 Parent Student workshops 2 2 60 Teacher training 2 3 30 PandF/PandC Groups 2 2 100 Community groups 13 16 297 Youth groups 2 2 120 Churches 2 3 260 Church/theological colleges 2 2 25 Corporate training 4 4 42 Volunteer training 29 34 402 Conference presentations 1 1 400 External meetings re programs 10 10 12 Police 2 2 11 Media Interviews 65 65 65 Research 6 14 2,655 Total 2005-2006 217 282 14,536 Locations: Brisbane Rockhampton Charleville Toowoomba Cherbourg/Murgon Cooroy Warwick/Stanthorpe Gold Coast Bundaberg Quinalow/Miles/Dalby/Chinchilla Logan/Beenleigh Sydney
DRUG ARM Australasia · Annual Report 2005 - 2006 6. National Marketing and Fundraising 19 Enhancing Relations DRUG ARM continues to develop marketing and fundraising strategies that promote the highly professional and progressive not-for-profi t organisation. The marketing division achieved this by working with each of the state managers and their teams throughout the year. The team is particularly indebted to the many community and corporate organisations and individuals who have so loyally supported the continuing work of DRUG ARM around Australia. Marketing The Marketing Division managed in excess of 90 activities during the last fi nancial year; a tremendous effort by this small team. A major emphasis has been to ensure that the organisation’s brand is used correctly in all material produced under the DRUG ARM name or logo. One of the highlights of the year was the launch of a new-look website in February which makes it easier for users to access vital information. Several staff members worked extremely hard in updating the information available to the public online, and produced a very valuable asset for the organisation. Since its launch over 11,900 home-page hits have been recorded in four months. The website revamp was the result of market research to gain a better understanding of what people’s perception of DRUG ARM is in the market place and their need of accessing current information. Publications The National Marketing and Fundraising division was responsible for: • Matters of Substance 2nd Edition, Queensland. 6000 books were sponsored by the corporate community and distributed to schools throughout Queensland • Brisbane Charity Golf Day brochure • James Morrison Concert sponsorship brochure • ‘Hands On’ Newsletters • Resource Centre Alcohol and Drug fact sheets • SOS, HART, TOC and ROSS volunteer training forms and brochures • Signage for MOSHPIT and SOS vehicles Fundraising The fundraising strategies and campaigns for DRUG ARM included: • Direct mail appeals • Tele-fundraising campaigns • Newsletter appeals • Sponsorship appeals • Lapsed donor telemarketing campaigns • Special event fundraising. Direct mail campaigns during 2005-06 raised over $73,000 for DRUG ARM’s programs and services, and included: • Membership appeal • Tax appeal • Christmas appeal • Christmas card brochure • ‘Hands On’ Newsletter.
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Annual Report 2005-2006 - Drug Arm

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