Annual Report 2005-2006 - Drug Arm
Annual Report 2005-2006 - Drug Arm
Annual Report 2005-2006 - Drug Arm
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DRUG ARM Australasia · <strong>Annual</strong> <strong>Report</strong> <strong>2005</strong> - <strong>2006</strong><br />
20 6. National Marketing and Fundraising continued<br />
The National Marketing and Fundraising division<br />
has been successful in building partnerships with<br />
community groups and service clubs resulting<br />
in joint activities that generate funds for both<br />
organisations. These events have been highly<br />
successful for all parties involved.<br />
During the year the marketing division developed<br />
a project to reconnect to donors who had<br />
stopped supporting DRUG ARM, or lapsed in<br />
their membership, which has proved to be a most<br />
successful way to bring those supporters back as<br />
active donors once again.<br />
A major component of income comes from joint<br />
tele-fundraising partnerships with other charitable<br />
organisations. These events have been circus<br />
spectaculars, movie days, and zoo days, where we<br />
ask the corporate community to sponsor tickets<br />
for disadvantaged or ill children and their families<br />
in Queensland, New South Wales and South<br />
Australia.<br />
Our charity partners, including Mater Children’s<br />
Hospital, Spastic Centres and Variety, have been<br />
pleased with the outcomes and fi nancial support<br />
they have received, and feedback from attendees<br />
has been extremely positive.<br />
Percentage of Fundraising Totals <strong>2005</strong>-<strong>2006</strong><br />
Direct Mail 9%<br />
Events 10%<br />
Telemarketing 55%<br />
Other* 25%<br />
TOTAL INCOME $794,000<br />
*Includes: corporate, individual, Church and other<br />
donations, including workplace giving, bequests<br />
and online.<br />
Special Event Fundraising<br />
Over the past year special events have raised<br />
much needed funds, over $81,000, and greatly<br />
increased the awareness of DRUG ARM within<br />
the community. Events included: The Combined<br />
Brisbane Rotary Clubs Art Spectacular and the<br />
Rotary Club of Hamilton Charity Golf Day, which<br />
provided support for MOSHPIT; the Rotary<br />
Club of Toowong Fashion Parade, the Art with a<br />
Heart art show in Toowoomba, the Rotary Club<br />
of Stanthorpe James Morrison Concert, and<br />
the Ipswich Book Affair supporting DRUG ARM<br />
outreach work in those areas.<br />
The National Marketing and Fundraising division<br />
also provides extensive assistance to States<br />
by helping to coordinate the opening of offi ces<br />
or launch of new programs. In <strong>2005</strong>-06 these<br />
included:<br />
• MOSHPIT e-enablement launch<br />
• ROSS program launch<br />
• Gold Coast Street Outreach Service launch,<br />
sponsored by the Bank of Queensland<br />
• Stanthorpe Offi ce opening<br />
• Warwick Offi ce opening<br />
Corporate Support<br />
A special recognition award for key supporters was<br />
introduced in <strong>2005</strong>. The Corporate Champions<br />
award recognises the value of the support<br />
corporate organisations provide to DRUG ARM.<br />
There are 5 recognition levels: Platinum, Gold,<br />
Silver, Bronze and Champion Supporter. We also<br />
provide a special recognition to companies who<br />
have supported us as without the ongoing fi nancial<br />
and in-kind donations we receive we would not be<br />
able to offer the range of services that are currently<br />
available.<br />
DRUG ARM is pleased to acknowledge the<br />
following Corporate Champions:
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