Annual Report 2005-2006 - Drug Arm
Annual Report 2005-2006 - Drug Arm
Annual Report 2005-2006 - Drug Arm
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DRUG ARM Australasia · <strong>Annual</strong> <strong>Report</strong> <strong>2005</strong> - <strong>2006</strong><br />
6. National Marketing and Fundraising<br />
19<br />
Enhancing Relations<br />
DRUG ARM continues to develop marketing<br />
and fundraising strategies that promote the<br />
highly professional and progressive not-for-profi t<br />
organisation. The marketing division achieved this<br />
by working with each of the state managers and<br />
their teams throughout the year.<br />
The team is particularly indebted to the many<br />
community and corporate organisations and<br />
individuals who have so loyally supported the<br />
continuing work of DRUG ARM around Australia.<br />
Marketing<br />
The Marketing Division managed in excess of<br />
90 activities during the last fi nancial year; a<br />
tremendous effort by this small team.<br />
A major emphasis has been to ensure that the<br />
organisation’s brand is used correctly in all material<br />
produced under the DRUG ARM name or logo.<br />
One of the highlights of the year was the launch<br />
of a new-look website in February which makes it<br />
easier for users to access vital information. Several<br />
staff members worked extremely hard in updating<br />
the information available to the public online, and<br />
produced a very valuable asset for the organisation.<br />
Since its launch over 11,900 home-page hits have<br />
been recorded in four months.<br />
The website revamp was the result of market<br />
research to gain a better understanding of what<br />
people’s perception of DRUG ARM is in the<br />
market place and their need of accessing current<br />
information.<br />
Publications<br />
The National Marketing and Fundraising division<br />
was responsible for:<br />
• Matters of Substance 2nd Edition, Queensland.<br />
6000 books were sponsored by the corporate<br />
community and distributed to schools<br />
throughout Queensland<br />
• Brisbane Charity Golf Day brochure<br />
• James Morrison Concert sponsorship brochure<br />
• ‘Hands On’ Newsletters<br />
• Resource Centre Alcohol and <strong>Drug</strong> fact sheets<br />
• SOS, HART, TOC and ROSS volunteer training<br />
forms and brochures<br />
• Signage for MOSHPIT and SOS vehicles<br />
Fundraising<br />
The fundraising strategies and campaigns for<br />
DRUG ARM included:<br />
• Direct mail appeals<br />
• Tele-fundraising campaigns<br />
• Newsletter appeals<br />
• Sponsorship appeals<br />
• Lapsed donor telemarketing campaigns<br />
• Special event fundraising.<br />
Direct mail campaigns during <strong>2005</strong>-06 raised over<br />
$73,000 for DRUG ARM’s programs and services,<br />
and included:<br />
• Membership appeal<br />
• Tax appeal<br />
• Christmas appeal<br />
• Christmas card brochure<br />
• ‘Hands On’ Newsletter.
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