georgia tourism georgia tourism - Georgia Department of Economic ...
georgia tourism georgia tourism - Georgia Department of Economic ...
georgia tourism georgia tourism - Georgia Department of Economic ...
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Quitman/Brooks County<br />
Tourism Marketing<br />
Developing Your Tourism Plan…<br />
YOUR MARKETING IS NOT ABOUT YOUR BUSINESS, IT’S ABOUT YOUR CUSTOMER.<br />
It is the job <strong>of</strong> the community leaders to persuade potential tourists, residents, and outside businesses that your town<br />
is unique--or has a differential advantage.<br />
To be successful, <strong>tourism</strong> must be locally driven. A <strong>tourism</strong> plan should create an incentive for, and maintain broad<br />
local l involvement so that t the end result accurately reflects your community’s culture, heritage, values and goals.<br />
According to the National Trust for Historic Preservation, an effective <strong>tourism</strong> plan should incorporate the following five<br />
principles:<br />
• Find the Right Fit – Define Your Purpose<br />
• Tell Your Own Story – Focus on Authenticity and Quality<br />
• Preserve and Protect Your Resources – Foster a Preservation Ethic<br />
• Make Tourism Sites Come Alive – Tell a Story<br />
• Collaborate with Partners – Form Alliances<br />
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