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Product Development<br />

Communities can capitalize on their existing assets or<br />

create a new event to attract visitors.<br />

Rutledge – Sunflower Farm Festival<br />

In 2001 the eight acres <strong>of</strong> sunflowers at The Sunflower<br />

Farm were in full bloom on the 4th <strong>of</strong> July. As the<br />

annual antique tractor parade, led by Bobby West and<br />

comprised <strong>of</strong> neighbors, was going past the field, it<br />

was determined that others should be able to<br />

experience this spectacular sight - thus the Sunflower<br />

Festival was born. The Sunflower Festival has grown<br />

into a much anticipated community and regional event<br />

with over 6,000 in attendance. Heritage crafters and<br />

artists set up to demonstrate their hand-made items as<br />

home-grown music is played, delicious local and<br />

traditional 4th <strong>of</strong> July food is served. Kids participate<br />

in games and art projects or take a hay ride in a<br />

tractor-drawn wagon. Visitors can "cut their own"<br />

sunflower bouquets to take home with them. The 1811<br />

McCowan-McRee house and the 1891 Freeman-<br />

Whittaker house are the center <strong>of</strong> the festival and tours<br />

<strong>of</strong> both houses and their heritage gardens are a must.<br />

The backdrop for the unique festival includes artisans<br />

and crafters under the canopy <strong>of</strong> the oak trees and 15<br />

acres <strong>of</strong> glorious sunflowers.<br />

Photo courtesy <strong>of</strong> madisonga.org/MorganCountyPhotos.htm<br />

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