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Product Development Communities can capitalize on their existing assets or create a new event to attract visitors. Rutledge – Sunflower Farm Festival In 2001 the eight acres of sunflowers at The Sunflower Farm were in full bloom on the 4th of July. As the annual antique tractor parade, led by Bobby West and comprised of neighbors, was going past the field, it was determined that others should be able to experience this spectacular sight - thus the Sunflower Festival was born. The Sunflower Festival has grown into a much anticipated community and regional event with over 6,000 in attendance. Heritage crafters and artists set up to demonstrate their hand-made items as home-grown music is played, delicious local and traditional 4th of July food is served. Kids participate in games and art projects or take a hay ride in a tractor-drawn wagon. Visitors can "cut their own" sunflower bouquets to take home with them. The 1811 McCowan-McRee house and the 1891 Freeman- Whittaker house are the center of the festival and tours of both houses and their heritage gardens are a must. The backdrop for the unique festival includes artisans and crafters under the canopy of the oak trees and 15 acres of glorious sunflowers. Photo courtesy of madisonga.org/MorganCountyPhotos.htm 8
Product Development Douglasville Penny McHenry Hydrangea Festival Presented by Douglas County and Historic Douglasville, GA the festival honors Penny McHenry, founder of the American Hydrangea Society, who has been featured on TV Shows and too many magazines to mention. Her love for hydrangeas grew as a result of someone sending her a hydrangea when she lost her daughter. She propagated that hydrangea and the rest is history. This great honor was well deserved as Penny shared her love and knowledge of hydrangeas with so many. Penny passed away in the spring of 2006, and in honor and tribute to Penny, her family has given the Douglas County Tourism and History Commission permission to use her name in conjunction with the festival. Just the use of her name elevates the legitimacy of our festival to a higher level. The July 2006 issue of Southern Living Magazine pays tribute to Penny as well. Photo courtesy of pennymchydrangeafestival.com/Photos.html 9
Page 1 and 2: GEORGIA TOURISM Georgia Department
Page 3 and 4: Purpose Tourism Product Development
Page 5 and 6: Tourism as Economic Development Tou
Page 7: Product Development New tourism pro
Page 11 and 12: Historic Preservation Recommendatio
Page 13 and 14: Properties listed in the National R
Page 15 and 16: Historic Preservation Pass a histor
Page 17 and 18: Recommendations for Quitman/Brooks
Page 19 and 20: Historic Preservation Grants--Histo
Page 21 and 22: Historic Preservation Federal and S
Page 23 and 24: Historic Preservation Georgia State
Page 25 and 26: Georgia Centennial Farm Program Bec
Page 27 and 28: Historic Preservation Brooks County
Page 29 and 30: Quitman: the classic railroad town
Page 31 and 32: Historic i Preservation First Six m
Page 33 and 34: Cultural Tourism Quitman qualities
Page 35 and 36: Spirit of Brooks County Tourism bor
Page 37 and 38: Spirit of Brooks County Cultural To
Page 39 and 40: Spirit of Brooks County Tourism Lea
Page 41 and 42: Spirit of Brooks County Tourism Pla
Page 43 and 44: Spirit of Brooks County Planning fo
Page 45 and 46: Spirit of Brooks County Planning fo
Page 47 and 48: Downtown Development Office of Down
Page 49 and 50: Downtown Development Finally, inves
Page 51 and 52: STEP 2: Create a Staffed Downtown D
Page 53 and 54: The Manager’s role (continued)
Page 55 and 56: Step 4: Use Available Downtown Tool
Page 57 and 58: Community Improvement District (CID
Page 59 and 60:
Georgia Dream Homeownership Program
Page 61 and 62:
Georgia’s Successful Downtown Red
Page 63 and 64:
Step 6 cont’d - Investigate Upper
Page 65 and 66:
Quitman/Brooks County Tourism Marke
Page 67 and 68:
Marketing Promotional Publications
Page 69 and 70:
Branding & Taglines Consider your k
Page 71 and 72:
GDEcD Marketing Team suggestions To
Page 73 and 74:
GDEcD Tourism Division Informationa
Page 75 and 76:
The Tourism Resource Team • Bruce
Page 77 and 78:
The Tourism Resource Team • Eduar
Page 79 and 80:
The Tourism Resource Team • Brent
Page 81:
CONCLUSION Quitman’s heritage is
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