georgia tourism georgia tourism - Georgia Department of Economic ...

More documents

Recommendations

Info

Branding & Taglines 3. Create consistent signage, printed materials, and an online presence. Your materials should have: • A consistent message, and • A consistent visual image. Visuals may include a logo, colors, fonts, and other design elements. Don’t choose the visuals randomly—make sure they communicate the same message you are giving verbally. Get a good graphic designer to help. 70
GDEcD Marketing Team suggestions Tourism Division • Design a website with all of your tourism attractions ti and events. These Plantation Trace Tourism Regional Representative – Jeff Stubbs days, if you don’t have a website, you don’t exist. (Okay, you exist, but you just don't seem as real to people.) Make sure your website represents your “brand” (who you are). Make it clean and easy to navigate. …and the tourist division team will be happy to work with your committee to develop the best: • Brand • Logo • Website • Collateral Material • Design a “lure” brochure for the tourists which could include a historic walking/driving tour, Agritourism sites and downtown information; where to eat, shop, and stay. • Establish one or two signature events and absolutely promise to continue for 3 to 5 years. It takes time! • Send your information to every media outlet in the Southeast. (GDECD has the lists!) Use other websites and list your events on web calendars, local radio stations, especially public radio stations. When you list your event on a public radio station calendar, they will often mention your event over the air. Magazines have calendars that will list your events for free. • Look for grant dollars to fund the projects. • Build you local volunteer base to act as docents, escorts and to help write the stories you will be telling. • Get signage on the major routes telling the tourists “Your Are Here” and “You Want to Go Here”. Examples: Madison’s downtown shopping and dining, Eatonton’s Authors Driving Tour, Milledgeville’s Museum District, Macon’s signage to their Welcome Center. Get a location for tourist information and keep it open! Stock information on area attractions also. 71
Page 1 and 2:
GEORGIA TOURISM Georgia Department
Page 3 and 4:
Purpose Tourism Product Development
Page 5 and 6:
Tourism as Economic Development Tou
Page 7 and 8:
Product Development New tourism pro
Page 9 and 10:
Product Development Douglasville Pe
Page 11 and 12:
Historic Preservation Recommendatio
Page 13 and 14:
Properties listed in the National R
Page 15 and 16:
Historic Preservation Pass a histor
Page 17 and 18:
Recommendations for Quitman/Brooks
Page 19 and 20: Historic Preservation Grants--Histo
Page 21 and 22: Historic Preservation Federal and S
Page 23 and 24: Historic Preservation Georgia State
Page 25 and 26: Georgia Centennial Farm Program Bec
Page 27 and 28: Historic Preservation Brooks County
Page 29 and 30: Quitman: the classic railroad town
Page 31 and 32: Historic i Preservation First Six m
Page 33 and 34: Cultural Tourism Quitman qualities
Page 35 and 36: Spirit of Brooks County Tourism bor
Page 37 and 38: Spirit of Brooks County Cultural To
Page 39 and 40: Spirit of Brooks County Tourism Lea
Page 41 and 42: Spirit of Brooks County Tourism Pla
Page 43 and 44: Spirit of Brooks County Planning fo
Page 45 and 46: Spirit of Brooks County Planning fo
Page 47 and 48: Downtown Development Office of Down
Page 49 and 50: Downtown Development Finally, inves
Page 51 and 52: STEP 2: Create a Staffed Downtown D
Page 53 and 54: The Manager’s role (continued)
Page 55 and 56: Step 4: Use Available Downtown Tool
Page 57 and 58: Community Improvement District (CID
Page 59 and 60: Georgia Dream Homeownership Program
Page 61 and 62: Georgia’s Successful Downtown Red
Page 63 and 64: Step 6 cont’d - Investigate Upper
Page 65 and 66: Quitman/Brooks County Tourism Marke
Page 67 and 68: Marketing Promotional Publications
Page 69: Branding & Taglines Consider your k
Page 73 and 74: GDEcD Tourism Division Informationa
Page 75 and 76: The Tourism Resource Team • Bruce
Page 77 and 78: The Tourism Resource Team • Eduar
Page 79 and 80: The Tourism Resource Team • Brent
Page 81: CONCLUSION Quitman’s heritage is
show all

georgia tourism georgia tourism - Georgia Department of Economic ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?