a n n ual rep ort - Rock the Earth
a n n ual rep ort - Rock the Earth
a n n ual rep ort - Rock the Earth
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Membership & Outreach Accomplishments<br />
<strong>Rock</strong> <strong>the</strong> <strong>Earth</strong> volunteers worked thousands of hours at events around <strong>the</strong> country, as well as in <strong>the</strong>ir own home<br />
offices, to make our second year of membership and outreach more successful than we could have imagined. Public<br />
education and outreach about <strong>the</strong> projects on which we are working is our primary means of garnering supp<strong>ort</strong> for<br />
<strong>the</strong> environmental projects that are of critical significance today. Our presence at music events engages musicians<br />
and <strong>the</strong> music community as a whole to become educated, active and involved in protecting our natural resources<br />
across <strong>the</strong> country for <strong>the</strong> enjoyment of future generations. The inspiration of new activists and <strong>the</strong> presentation of<br />
new opp<strong>ort</strong>unities at <strong>the</strong>se events continue to drive our organization’s public outreach.<br />
In 2005, RtE ...<br />
• more than doubled our 2004 membership and email list, with a total of 720 members and over 7,000 people on<br />
our email list<br />
• completed our first membership renewal campaign, renewing 90 of our 2004 members and raising almost<br />
$8,000<br />
• gained almost 2,000 potential volunteers and organized 100 volunteers nationwide<br />
• raised over $42,000 in RtE memberships to supp<strong>ort</strong> our project work and outreach<br />
• volunteers donated over 7,000 hours of time in fur<strong>the</strong>rance of <strong>the</strong> <strong>Rock</strong> <strong>the</strong> <strong>Earth</strong> mission<br />
• worked 101 events in 28 states and one Canadian province, totaling 136 concert dates<br />
• completed our second Education and Outreach Summer Tour, working 82 events over four months, in which we<br />
gained over $22,000, almost 500 new members and 3,000 new contacts on our mailing list while working with:<br />
• Jack Johnson and ALO (Animal Liberation Orchestra) for 32 shows<br />
• String Cheese Incident’s Big Summer Classic for 15 shows<br />
• Gov’t Mule for 7 shows<br />
• Ani D’Franco for 2 shows<br />
• such high-profile festivals as Bonnaroo, High Sierra Music Festival, Summer Camp,<br />
10,000 Lakes Music Festival, Magfest Midwest, All Good Music Festival, Ga<strong>the</strong>ring<br />
of <strong>the</strong> Vibes, <strong>Rock</strong>yGrass, Folks Festival and Harmony Festival<br />
• finished <strong>the</strong> year joining Bonnie Raitt for six dates and Gov’t Mule/moe. for four dates on<br />
<strong>the</strong>ir fall tours, and joining Yonder Mountain String Band for one evening of <strong>the</strong>ir ann<strong>ual</strong><br />
2-night New Year’s Eve run in Denver, CO