Trends in European health care - Roland Berger
Trends in European health care - Roland Berger
Trends in European health care - Roland Berger
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Study<br />
Zurich<br />
Aleksandar Ruzicic<br />
is a Pr<strong>in</strong>cipal at the Zurich office of <strong>Roland</strong> <strong>Berger</strong> Strategy<br />
Consultants. Experience of advis<strong>in</strong>g <strong>in</strong>ternational pharmaceutical<br />
companies on strategic and operational topics<br />
from R&D to market<strong>in</strong>g and sales has given him a profound<br />
knowledge of the <strong>in</strong>dustry. Throughout his <strong>care</strong>er,<br />
Aleksandar has specialized <strong>in</strong> sales and market<strong>in</strong>g issues.<br />
He has worked on <strong>European</strong> and global transformation<br />
programs <strong>in</strong> the area of commercial excellence (<strong>in</strong>clud<strong>in</strong>g<br />
sales force effectiveness). In addition, he has advised<br />
pharmaceutical companies on how to leverage and<br />
<strong>in</strong>tegrate advanced onl<strong>in</strong>e strategies <strong>in</strong> their promotional<br />
mix. Aleksandar Ruzicic has published a series of reports<br />
and articles on these issues and is committed to <strong>Roland</strong><br />
<strong>Berger</strong> Strategy Consultants’ ongo<strong>in</strong>g research <strong>in</strong>to<br />
commercial effectiveness.<br />
Contact +41 44 38481-11<br />
Aleksandar_Ruzicic@ch.rolandberger.com<br />
David Widmer<br />
is Senior Consultant at the Zurich office of <strong>Roland</strong> <strong>Berger</strong><br />
Strategy Consultants. Over the past years, David has<br />
advised a number of companies <strong>in</strong> the <strong>health</strong> <strong>care</strong> sector<br />
on various issues, <strong>in</strong>clud<strong>in</strong>g market analysis, expansion<br />
strategies and transformation. In addition, he worked<br />
<strong>in</strong> other <strong>in</strong>dustries, on projects <strong>in</strong>volv<strong>in</strong>g such issues as<br />
bus<strong>in</strong>ess plann<strong>in</strong>g, cost-cutt<strong>in</strong>g and process optimization.
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