Handbook on Digital Video and Audio in Education - ATiT

<strong>Handbook</strong> on Digital Video and Audio in Education
Your own rights. Who has the rights? (Producer, director, scenario writer, …).
Consider who will be sharing the copyrights and especially the exploitation rights
(in case you’re making the production for somebody else, your institution for
example, they may inherit a part of these rights)
The rights of the persons and locations appearing in the movie (don ‘t forget that
even the students appearing in a classroom recording have rights on their
appearance, beside the fact that their privacy has to be protected).
Are all elements (contributors, texts, images, sounds, music, quotes…) that are
being used in your video cleared for usage? Do not assume that images that are
available for use for educational purposes (like showing in the classroom) can be
re-used unconditionally in new productions.
Creative Commons 9
As a producer, you want to claim your intellectual rights: you want users and re-users to
acknowledge the fact that you are the creator and that in the making of this product,
you have invested effort, creativity and knowledge. You can do this effectively and easily
by adopting one of the Creative Commons copyright or intellectual property right
schemes.
Creative Commons (CC) provides free tools that allow authors, scientists, artists, and
educators to easily mark their creative work with the freedom or restriction they want it
to carry. Creators can use CC to select the appropriate copyright scheme for his/her
creation: this can range from “All Rights Reserved” to “Some Rights Reserved”. Creative
Commons covers websites, academic publications, music, film, courseware and so on,
but is not designed to cover software.
This obviously applies only to original materials created entirely by you. If you have
integrated resources (video, music, photos, text, film) produced by others, then again,
the existing copyright legislation applies to those materials and you should contact the
copyright holders for authorisation.
It should be noted that Creative Commons is not really an IPR (intellectual property
rights) scheme, but merely a comprehensible representation of the existing IPR, for the
ease of use of the final user (and by its nature an encouragement to easier and wider
distribution of content). The fact is that it is “nationally accepted” means that the
national legislative have identified the various Creative Commons schemes and matched
them to the existing IPR legislation in your country. In the end, the national legislation
still applies, and Creative Commons is simply a user-friendly translation for publishers’
and users’ sake.
9 For more information: creativecommons.org/
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