RACING AND WAGERING WESTERN AUSTRALIA - RWWA Home

REPORT ON OPERATIONS
Media and Promotional Highlights
Club Promotions
Provided publicity and editorial promotion to Western
Australian country racing clubs via on-course and off-course
wagering and patronage initiatives including:
• State-wide electronic exposure through Golden
West Network television (GWN), RadioWest and print
exposure via The West Australian regional newspaper
affiliates.
• Provided club support via corporate hospitality to
Broome, Kalgoorlie and Bunbury Cups by hosting RWWA
funded functions.
• Provided dedicated code content on the RWWA website.
• Assisted clubs with general promotion, media and
marketing activities.
• Assisted the Wagering Division in tailoring promotional
activities to account holders for major race meetings.
Industry Marketing
• Managed and coordinated industry events and
functions.
• Conducted three racing code award functions, including
Harness Horse of the Year, where pacer
IM THEMIGHTYQUINN claimed back-to-back Horse of
the Year awards; Apprentice Jockey Awards, where Kyra
Yuill took out consecutive All-Round Apprentice Award,
and the Greyhound of the Year, awarded to VOCAL
ENFORCER.
• Successfully targeted advertising revenue through
Racing Ahead industry publications.
• Provided RWWA communications to both industry
and community via media releases, club circulars and
three code strategic plan updates as well as Outreach
Sessions throughout metropolitan and regional Western
Australia.
Apprentice Jockey Kyra Yuill winning the 2011 Perth Cup,
becoming the first female rider to win the time honoured event