China seminar - Slide presentation - 28 September 2000 - SABMiller

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Local brand focus ! Didn’t introduce foreign brand ! Segmenting the market differently
Market Segmentation and Growth Share Retail price Import premium 0.5% 10+ Foreign licensed 10% 10+ Local premium 4% 4-5 Local mainstream 35.5% 2-3 Local low price 50% 1.5-2 ! Highest growth achieved in the mid-range price brand: 3-83 8 RMB ! The market is dominated by local mainstream beers
Page 1 and 2: China Graham Mackay SAB Chief Execu
Page 3 and 4: Agenda for today 2.30pm 3.00pm 3.30
Page 5 and 6: Strategy Update ! South Africa ! Em
Page 7 and 8: Key Questions ! Value ! Permanence
Page 9 and 10: “Imponderables” ! Core competen
Page 11 and 12: Partners & Partnership ! Unique str
Page 13 and 14: Strategic choices ! Second tier reg
Page 15 and 16: Graham Mackay Q&A
Page 17 and 18: China Resources The PRC State Govt
Page 19 and 20: Joint venture between CRE & SAB ! W
Page 21 and 22: Ning Gaoning Q&A
Page 23 and 24: ∪ ∪ Ni hao!
Page 25 and 26: Introduction ! ma - neutral - Quest
Page 27 and 28: China team in Shenyang ! Technical
Page 29 and 30: Six Regions of China Russia Russia
Page 31 and 32: What is different about China? ! Re
Page 33 and 34: Source: EIU Further highlights…..
Page 35 and 36: History of beer consumption 250 200
Page 37 and 38: Per capita consumption- litres/cap
Page 39 and 40: Competitor Locations Pakistan Kazak
Page 41 and 42: Government involvement ! Simple tax
Page 43 and 44: China Chris Barrow SABI Asia MD & C
Page 45 and 46: Key differentiators ! South African
Page 47 and 48: Geographic focus ! High per capita
Page 49: Geographic focus ! High per capita
Page 53 and 54: Costs and margin focus ! Low cost o
Page 55 and 56: SAB approach ! Top executive involv
Page 57 and 58: CREB structure ! Joint management a
Page 59 and 60: Going forward... ! Continued consol
Page 61 and 62: Chris Barrow Q&A
Page 63 and 64: Per capita consumption 1995 1996 19
Page 65 and 66: Partnership with SAB ! Extensive in
Page 67 and 68: Operational Challenges ! Characteri
Page 69 and 70: Wang Qun Q&A
Page 71 and 72: CREB Locations 2000 Wang Hua 1994 S
Page 73 and 74: Price of beer, relative to other co
Page 75 and 76: …particularly compared to other b
Page 77 and 78: Taxation Supportive tax regime ! VA
Page 79 and 80: Case Study SHENYANG
Page 81 and 82: Improving Margins 25 25% 20 20% 15
Page 83 and 84: Our spend on marketing has been inc
Page 85 and 86: ..leading to positive EVA by year 3
Page 87 and 88: Conclusion ! Portfolio of businesse
Page 89 and 90: Supplementary Slides
Page 91 and 92: Brands Beer consumption by leading
Page 93 and 94: From Mount Kilimanjaro….
Page 95 and 96: First Impressions ! Although the ma
Page 97 and 98: Our ambition Become the brewer of c
Page 99 and 100: Andre Parker Q&A
Page 101 and 102:
Where to from here? ! Pricing envir
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China seminar - Slide presentation - 28 September 2000 - SABMiller

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