China seminar - Slide presentation - 28 September 2000 - SABMiller

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First Impressions ! China is fascinating, exciting, complex and difficult ! A society in transition under state supervision and leadership ! Experience elsewhere has limited relevance when it comes to understanding the consumer and getting things done in China ! A credible dynamic partner is essential
Our ambition Become the brewer of choice in China;
Page 1 and 2:
China Graham Mackay SAB Chief Execu
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Agenda for today 2.30pm 3.00pm 3.30
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Strategy Update ! South Africa ! Em
Page 7 and 8:
Key Questions ! Value ! Permanence
Page 9 and 10:
“Imponderables” ! Core competen
Page 11 and 12:
Partners & Partnership ! Unique str
Page 13 and 14:
Strategic choices ! Second tier reg
Page 15 and 16:
Graham Mackay Q&A
Page 17 and 18:
China Resources The PRC State Govt
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Joint venture between CRE & SAB ! W
Page 21 and 22:
Ning Gaoning Q&A
Page 23 and 24:
∪ ∪ Ni hao!
Page 25 and 26:
Introduction ! ma - neutral - Quest
Page 27 and 28:
China team in Shenyang ! Technical
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Six Regions of China Russia Russia
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What is different about China? ! Re
Page 33 and 34:
Source: EIU Further highlights…..
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History of beer consumption 250 200
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Per capita consumption- litres/cap
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Competitor Locations Pakistan Kazak
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Government involvement ! Simple tax
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China Chris Barrow SABI Asia MD & C
Page 45 and 46: Key differentiators ! South African
Page 47 and 48: Geographic focus ! High per capita
Page 49 and 50: Geographic focus ! High per capita
Page 51 and 52: Market Segmentation and Growth Shar
Page 53 and 54: Costs and margin focus ! Low cost o
Page 55 and 56: SAB approach ! Top executive involv
Page 57 and 58: CREB structure ! Joint management a
Page 59 and 60: Going forward... ! Continued consol
Page 61 and 62: Chris Barrow Q&A
Page 63 and 64: Per capita consumption 1995 1996 19
Page 65 and 66: Partnership with SAB ! Extensive in
Page 67 and 68: Operational Challenges ! Characteri
Page 69 and 70: Wang Qun Q&A
Page 71 and 72: CREB Locations 2000 Wang Hua 1994 S
Page 73 and 74: Price of beer, relative to other co
Page 75 and 76: …particularly compared to other b
Page 77 and 78: Taxation Supportive tax regime ! VA
Page 79 and 80: Case Study SHENYANG
Page 81 and 82: Improving Margins 25 25% 20 20% 15
Page 83 and 84: Our spend on marketing has been inc
Page 85 and 86: ..leading to positive EVA by year 3
Page 87 and 88: Conclusion ! Portfolio of businesse
Page 89 and 90: Supplementary Slides
Page 91 and 92: Brands Beer consumption by leading
Page 93 and 94: From Mount Kilimanjaro….
Page 95: First Impressions ! Although the ma
Page 99 and 100: Andre Parker Q&A
Page 101 and 102: Where to from here? ! Pricing envir
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China seminar - Slide presentation - 28 September 2000 - SABMiller

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