29.06.2014 Views

Sentiment Analysis based on Appraisal Theory and Functional Local ...

Sentiment Analysis based on Appraisal Theory and Functional Local ...

Sentiment Analysis based on Appraisal Theory and Functional Local ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

11<br />

find opini<strong>on</strong> words that describe the product features that have already been found.<br />

The customers of sentiment analysis applicati<strong>on</strong>s are interested in mining a<br />

broader range of texts such as blogs, chat rooms, message boards, <strong>and</strong> social networking<br />

sites [10, 98]. They’re interested in finding favorable <strong>and</strong> unfavorable comparis<strong>on</strong>s<br />

of their product in reviews of other products. They’re interested in mining percepti<strong>on</strong>s<br />

of a their br<strong>and</strong>, just as much as they’re interested in mining percepti<strong>on</strong>s of<br />

a their company’s products.<br />

For these reas<strong>on</strong>s, sentiment analysis needs to move<br />

bey<strong>on</strong>d the assumpti<strong>on</strong> that all texts of interest are review-like.<br />

The assumpti<strong>on</strong> that the important opini<strong>on</strong>s in a document are evaluati<strong>on</strong>s of<br />

product features breaks down completely when performing sentiment analysis <strong>on</strong> blog<br />

posts or tweets. In these domains, it may be difficult to curate a large collecti<strong>on</strong> of<br />

text <strong>on</strong> a single narrowly-defined topic, or the users of a sentiment analysis technique<br />

may not be interested in operating <strong>on</strong> <strong>on</strong>ly a single narrowly-defined topic. O’Hare<br />

et al. [131], for example, observed that in the domain of financial blogs, 30% of the<br />

documents encountered are relevant to at least <strong>on</strong>e stock, but each of those documents<br />

is relevant to three different stocks <strong>on</strong> average. This would make the assumpti<strong>on</strong> of<br />

lexical redundancy for opini<strong>on</strong> targets unsupportable.<br />

To enable a fine-grained evaluati<strong>on</strong> of appraisal expressi<strong>on</strong> extracti<strong>on</strong> systems<br />

in these more general sentiment analysis domains, I have created the IIT <str<strong>on</strong>g>Sentiment</str<strong>on</strong>g><br />

Corpus, a corpus of blog posts annotated with all of the appraisal expressi<strong>on</strong>s that<br />

were there to be found, regardless of topic.<br />

1.4 FLAG: Functi<strong>on</strong>al <strong>Local</strong> <strong>Appraisal</strong> Grammar Extractor<br />

To move bey<strong>on</strong>d the review-centric view of appraisal extracti<strong>on</strong> that others<br />

in sentiment analysis research have been working with, I have developed FLAG, an<br />

appraisal expressi<strong>on</strong> extractor that doesn’t rely <strong>on</strong> domain-dependent features to find

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!