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Sentiment Analysis based on Appraisal Theory and Functional Local ...

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17<br />

CHAPTER 2<br />

PRIOR WORK<br />

This chapter gives a general background <strong>on</strong> applicati<strong>on</strong>s <strong>and</strong> techniques that<br />

have been used to study evaluati<strong>on</strong> for sentiment analysis, particularly those related<br />

to extracting individual evaluati<strong>on</strong>s from text. A comprehensive view of the field of<br />

sentiment analysis is given in a survey article by Pang <strong>and</strong> Lee [133]. This chapter<br />

also discusses local grammar techniques <strong>and</strong> informati<strong>on</strong> extracti<strong>on</strong> techniques that<br />

are relevant to extracting individual evaluati<strong>on</strong>s from text.<br />

2.1 Applicati<strong>on</strong>s of <str<strong>on</strong>g>Sentiment</str<strong>on</strong>g> <str<strong>on</strong>g>Analysis</str<strong>on</strong>g><br />

<str<strong>on</strong>g>Sentiment</str<strong>on</strong>g> analysis has a number of interesting applicati<strong>on</strong>s [133]. It can be<br />

used in recommendati<strong>on</strong> systems (to recommend <strong>on</strong>ly products that c<strong>on</strong>sumers liked)<br />

[165], ad-placement applicati<strong>on</strong>s (to avoid advertising a company al<strong>on</strong>gside an article<br />

that is bad press for them) [79], <strong>and</strong> flame detecti<strong>on</strong> systems (to identify <strong>and</strong> remove<br />

message board postings that c<strong>on</strong>tain antag<strong>on</strong>istic language) [157].<br />

It can also be<br />

used as a comp<strong>on</strong>ent technology in topical informati<strong>on</strong> retrieval systems (to discard<br />

subjective secti<strong>on</strong>s of documents <strong>and</strong> improve retrieval accuracy).<br />

Structured extracti<strong>on</strong> of evaluative language in particular can be used for<br />

multiple-viewpoint summarizati<strong>on</strong>, summarizing reviews <strong>and</strong> other social media for<br />

business intelligence [10, 98], for predicting product dem<strong>and</strong> [120] or product pricing<br />

[5], <strong>and</strong> for political analysis.<br />

One example of a higher-level task that depends <strong>on</strong> structured sentiment extracti<strong>on</strong><br />

is Archak et al.’s [5] technique for modeling the pricing effect of c<strong>on</strong>sumer<br />

opini<strong>on</strong> <strong>on</strong> products. They posit that dem<strong>and</strong> for a product is driven by the price of<br />

the product <strong>and</strong> c<strong>on</strong>sumer opini<strong>on</strong> about the product. They model c<strong>on</strong>sumer opini<strong>on</strong><br />

about a product by c<strong>on</strong>structing, for each review, a matrix with product features

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