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Zero Waste by Robin Murray, Greenpeace Environmental Trust 2002

Zero Waste by Robin Murray, Greenpeace Environmental Trust 2002

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market – announced that it will vote against the annual<br />

accounts of any of the top 100 companies which does not<br />

file an environmental report (only 37 currently do so), and<br />

abstain on those in the top 250 which are in high risk<br />

sectors (including oil and gas, electricity, chemicals,<br />

automobiles and construction). 64<br />

A parallel pre s s u re comes from the pension funds, which<br />

a re re q u i red under recent UK law to disclose in their annual<br />

accounts whether they are taking environmental, ethical<br />

and social considerations into account in making their longt<br />

e rm investments. They, too, are pressing fund managers to<br />

focus on the ‘green bottom line’ through the use of vetoes at<br />

annual shareholder meetings and direct negotiation.<br />

Conclusion<br />

The regulatory and economic dynamics are increasingly<br />

marching in step. Producer responsibility initiatives take<br />

the process further. Packaging is already being<br />

transformed <strong>by</strong> the impact of regulations. The trends<br />

evident in the consumer durable sectors will be spread<br />

further <strong>by</strong> the new EU Directives on electrical and<br />

electronic goods and end-of-life vehicles. Those firms<br />

considering their ten- and twenty-year strategies can see<br />

more clearly the shape of the landscape ahead and are<br />

making their plans accordingly.<br />

90

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