Annual Report 1997 ［ PDF：2.4MB ］ - Shiseido

More documents

Recommendations

Info

Research and development has been crucial to our direction since 1939, when we opened the Shiseido Chemistry Research Laboratories. Our R&D covers everything from cosmetics, toiletries, pharmaceuticals and fine chemicals product development to basic research in the life sciences. We employ around 1,000 people globally in R&D-related positions. In fiscal 1997, our investments in research and development increased to ¥14.3 billion, up slightly from a year earlier. In Japan, we maintain the Research Center (1) and Research Center (2), which both operate laboratories; the Institute of Beauty Sciences; and the Beauty Creation Center. In 1996, we bought from Dupont a research facility in Yokohama. This new R&D base should start operations in the first half of fiscal 1999. The facility will conduct basic research to support our development of cosmetics for the global marketplace. One special focus will be the study of the links between cosmetics and human emotions and perceptions. In the United States, we continue to support the MGH/ Harvard Cutaneous Biology Research Center—the world’s first Clé de Peau Beauté is a new product designed to offer value internationally. Research and Development SHISEIDO / Annual Report 1997 16 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ general dermatological laboratory. Also in that country are the R&D Center of Zotos International and the Shiseido America Techno-Center, both in Connecticut. In Paris, we operate the Shiseido Europe Techno-Center. One of the fruits of our R&D was a discovery that a plasmin controller, a ω-amino cyclo-C6 derivative, helps prevent skin from chapping. Skin exposed to dryness and ultraviolet rays generally fails to regenerate casing chapping. Shiseido has spent many years researching the actions of a proteolytic enzyme found in the skin layer, which led to the discovery. In November 1996, we commercialized a plasmin controller compound in Clé de Peau Beauté , a new global brand. In the years ahead, we will continue to focus on creating global quality and value through our research and development activities. The Research Center (2)
As a good corporate citizen, Shiseido focuses on environmental protection and supports cultural and welfare activities. This dedication reflects a desire to make community and environmental contributions in keeping with the global scope of our business. In 1989, when worldwide agreement was reached to ban the use of chlorofluorocarbons, we were the pioneer in the cosmetics industry announcing that we would eliminate the use of these substances in our hair sprays and other products. The following year, we stopped using chlorofluorocarbons in our aerosol lines. In 1992, we formulated the Shiseido Ecopolicy, a set of action measures that cover the environmental protection efforts of all our divisions. In response, our product development and planning operations established guidelines for the creation of new offerings. We design products and their packaging in keeping with those standards and also focus on the recycling and development of products using lighter packaging materials. We have set environmental protection objectives that go beyond merely observing legal requirements and have established environmental auditing efforts. These voluntary goals help us objectively evaluate conservation efforts in plants and other work areas. Internal auditors check progress in these activities, verifying that they meet the requirements of our environmental protection system. In addition, we are striving to win ISO 14001 certification, an international standard for environmental management. A good example of our commitment to a better world is the new joint distribution system that we established in fiscal Social Involvement ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ SHISEIDO / Annual Report 1997 17 1997 in Hokkaido with Kanebo, Ltd., which helps cut trucking volume and fuel emissions. During the year, we launched a new brand that reflects our concern for the environment. Called Ceu, which means “atmosphere” in Portuguese, this brand features containers that use 40% less plastic than most counterparts. The packaging can be crushed more compactly for disposal. The ingredients are also natural—vegetable-based oils and amino acids that care for the skin and body and quickly decompose into water and carbon dioxide. In cultural and welfare activities, we sponsored a highly popular event among people of all ages in which women born during the Meiji Era (1868–1912) discussed their hopes for the next millennium. In addition, our new Kamakura Studio donates proceeds from its cosmetics sales to the Kamakura Arts and Cultural Promotion Foundation. Environment-friendly Ceu
Page 1 and 2: Annual Report 1997 For the year end
Page 3 and 4: For the Year: Net sales...... .....
Page 5 and 6: Akira Gemma, President and Chief Ex
Page 7 and 8: Our Global Strategy Making a World
Page 9 and 10: We maintain a diverse merchandising
Page 11 and 12: Review of Operations COSMETICS In f
Page 13 and 14: 40, and Pieds Nus, a makeup product
Page 15 and 16: Ceu’s packaging and ingredients r
Page 17: Gymrind diet foods help people main
Page 21 and 22: For the Year: Net sales ...........
Page 23 and 24: Financial Position and Liquidity As
Page 25 and 26: LIABILITIES AND SHAREHOLDERS’ EQU
Page 27 and 28: Consolidated Statements of Sharehol
Page 29 and 30: Notes to the Consolidated Financial
Page 31 and 32: substantially, and such impairments
Page 33 and 34: 7. Retirement Plans and Severance I
Page 35 and 36: As a result of the amendment to the
Page 37 and 38: To: The Board of Directors of Shise
Page 39: Printed in Japan

Annual Report 1997 ［ PDF：2.4MB ］ - Shiseido

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?