SESSION

ilED STATES GETTING READY
)l FREE-FOR-ALL' SESSION
Pace 8
Cntiri^ •> iKOixi
Cilr Me fykiM
S2S Vin Brunt Br. v
S«tional Cdllion. i3 00 (xt rw. Nilioail Idil.o. . S.' 10
NATIONAL EXECUTIVE EDITION
Iii

M-G-M's NEW
I
BOX-OFFICE GlAKli

The producers or the screen's greatest spectacles
have done it again! Ihe punnc wnich
has packed theatres to see the wonders or
""Quo Vadis/the magnitude or 'K^anhoe/ now
will revel in the spectacular excitement or the
great adventure-romance THE PRISONhR
OF ZENDA. In presenting this masterpiece
or intrigue, love and daring ror the rirst time
in TECHNICOLOR, M-G-M stands
ready
to electriry the nation's movie-goers again
with the kind or attraction thev love!
M-G-M presents In Color By Technicolor 'THI: PRISONER OF Zl:\'DA' starring SnsVT.XKT
GkAS'OHR ' DehORAII Ki?KK • Louis Callicrn • Jone Greer - Leuis Stone • Rol'erl Douglas
and Jami;s M.A50.V cJ5 Rupert of Hent:au • Screen Play hy John /.. PaUerston and
S'oel Langlcii • AJaptalion I'll Wells Root from the norel by Anthony Hope anJ the draniati:alioii
hy EJwarJ Rose • DirectcJ hy Richard Thorpe • Produced I'y Pandro S. Pernian.

omeining to c
your horn abotj
New Years!
C^HRiSTMAS
CATTLI!
''m ^J^i^^S/ «i,.PHILIP CAREY, u-
^
r
Warn or

RAY
.
D,rec,ed
rom now
60-°"
\f.«*f^ ......
""""
jfpn^
MISTRESS
J AA MfO '"THE
^^'^„,..».
ILlPCiiEll . AMANDA
I
BLAKE
•
STARRING
^ DENNIS MORGAN
•
TEAL JAY NOVELLO GEORGE O'HANLON Wr,..eo by TOM BLACKBURN Produced by BRYAN FOY •
Creeled b, NOEL bM.lH
"^^LIEB
by CHARLES .amJ. ^ '!" ^^ "0"'*''D OlMSDALF ,„. ,.
^^
CHARLES LAMONT
•
A WOOoIrT,'"^'',^^^ -^ ^Oh^ c,vu
^•-" D'=tnbuted by WARNER BROS
"^
-•-ttssdsr.-r^rr^.a/^^^

47 DAYS TILL CHRISTMA^
ALL THESE GREAT 20th ATTRACTIONS AVAILABLE FOR THE HOLlJAl
^^^yj^^mm^
^
The Greatest Musical Show on Earth!
JOHN PHILIP SOUSA'S
STARS AND
STRIPES
FOREVER
TECHNICOLOR
STARRING
CLIFTON WEBB
CO-STARRING
^ DEBRA PAGET • ROBERT WAGNER
Another Great Story
by the Author of ''Rebecca"!
TWO-TIME ACADEMY AWARD WINNER
OLIVIA de HAVILLAND
in
DAPHNE du MAURIER'S
MY COUSIN
RACHEL
—and wait till you discover
RICHARD BURTON
Sensation of the Industry!
ERNEST HEMINGWAY'S
THE SNOWS OF
KILIMANJARO
TECHNICOLOR
Gregory Susan Ava
""PECK- HAYWARD- GARDNER
The Big Musical About The
Bad Girl of Show Business!
THE
1 DON'T CARE
GIRL
TECHNICOLOR
STARRING
MITZI GAYNOR
Jennifer Jones' Biggest Smash
Since ^'Duel in the Sun*'!
JENNIFER JONES
CHARLTON HESTON
KARL MALDEN
RUBY
GENTRY
A Bernhard-Vidor Production • Released by 20th Century- Fox
THERE'LL BE
NO XMAS
LIKE A 20ih
CENTURY- FOX
XMAS!

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.1
ALLIED CONCLAVE MAY PROVE
AN EXHIBITOR 'FREE-FOR-ALL
Congested Agenda to Call
For Additional Sessions
Wilbur Snaper
Of Board of Directors
NEW YORK—An exhibitor "free-for-all"
on trade practices may easily develop at
the three-day National Allied convention
opening November 17
at the Morrison hotel,
Chicago, but no one
can predict exactly
what will happen,
Wilbur Snaper, presi-
1 4 ) .
dent, said Tuesday
He said so many
issues of national, as
well as territorial, importance
have been
put on the agenda of
the board of directors,
that its sessions won't
be limited to the two days before the formal
opening of the convention. He foresaw
an additional night session the first day
of the convention and probably other sessions.
NO FORECAST ON ARBITRATION
Snaper was cautious in his comments. He
said he did not know if there will be action
on the arbitration plan at any of the general
sessions, but said it was possible. He was
emphatic that the clauses on conciliation
form one of the most important parts of the
document submitted by distributors. He
would not hazard a guess whether "rebels"
who have previously been dissuaded from urging
drastic action would dominate the debates.
He said he didn't know what action would be
taken, if any, on continued support of the
Council of Motion Picture Organizations. All
that and much more, he said, was up to the
convention to decide. He did say that all
sessions, except meetings of the board, will be
open.
sched-
Emphasis will be on the film clinics
uled for the first two days, with the possibility
they may ru"n over into the third day, when
an open forum is .scheduled. Distributor heads
have been invited to attend the banquet, but
no other sessions. All exhibitors are welcome.
Snaper said, and a turnout of more than 500
exhibitors and relatives was the latest prediction.
He did not have the latest figures,
saying they were in the possession of Jack
Kirsch, general convention chairman, in Chicago,
but named several states from which
large registrations had been received. Among
them were Wisconsin. Texas and Massachusetts.
SIX CLINICS SCHEDULED
The opening session Monday (17 > will be
called to order at 2 p. m. by Ben Marcus, national
treasurer, followed by an official greeting
from the city of Chicago. Snaper will welcome
the delegates and be permanent chairman,
and Kirsch will deliver the keynote
address.
The film clinics will get under way at 3 p. m.,
with William A. Carroll as coordinator. There
«.\ y JCi
CHECK SOME FINAL DETAILS FOR TESMA SHOW—The above are shown
examining a bootli reservation cliart for the Theatre Equipment Supply Manufacturers
Ass'n tradeshow to be held at the Morrison hotel in Chicago November 15-19. The
picture was snapped at a meeting in Chicago. Left to right are J. Roljert Hoff ,
president
of TESMA; W. C. DeVry, TESMA tradeshow chairman; H. B. Engel, chairman of the
Theatre Equipment Dealers Ass'n liaison committee, and Fred Matthews, chairman of
the reception committee. Ray Colvin, executive director of TEDA, also was present.
will be six of them. Charles Niles will be
chairman of the clinic for small towns of 3,500
population or less; Ben Marcus for large
towns up to 25.000; John Wolfberg for large
cities; Morris Finkel for key neighborhood
and sub-runs; Rube Shor for outdoor theatres
and Irving Dollinger for circuit buyers and
bidding. The TESMA tradeshow will be reviewed
from 5 to 10 p. m. Delegates and wives
are invited to visit an Allied of Illinois hospitality
room.
The clinics wiU convene at 9:30 a. m. Tuesday
and continue until 12:30 p. m., when there
will be a luncheon for registered delegates.
At 2:15 p. m. there will be a Radio Corp. of
America large-screen theatre television dem-
Myers Says It's
Too Early
To Predict GOP Effect
WASHINGTON—It is much too early
to decide how the change in the national
administration will affect the film industry,
Abram F. Myers, national Allied
board chairman and general counsel, said
Thursday (6). He said that there are two
.schools of thought in the Republican
party, a large liberal group and another
composed of business-minded persons,
and that the first clue would probably be
the selection of a cabinet by General
Ei.senhower. He was hopeful for success
of the industry's campaign for repeal of
the admissions tax, but said he wouldn't
make any definite predictions, at least
until the Senate has been organized.
onstration during which Nathan L. Halpen
president of Theatre Network Television, wi
lead a panel discussion over a closed circu;;
with Trueman T. Rembusch, chairman;
Kirsch, Leon R. Back. Snaper, Wolfberg an
Nathan Yamins of the television committee
An open forum will follow after lunch, witl!
a night club party at the Chez Paree in th
evening.
The TESMA tradeshow will again be re
viewed and committee meetings held Wednes
day morning, followed by an open forum ii
the afternoon, a cocktail party and an industry
banquet in the evening. Banquet entertainment
will be provided by the Coca-Cola Co
with Ronald Reagan as master of ceremonies,
Morton Downey and his company and othei
celebrities appearing.
,
Allied was hoping during the week that sj
representative of Cinerama would attend one
of the sessions and explain the process.
Kirsch said in Chicago that the convention
"with the problems now facing our industry,
promises to be one of the most exciting in the
history of Allied," and said it is attracting
a record number of delegates.
To Hold More Meetings
On Plans for Cinerama
NEW YORK—Further meetings on Cine-,
rama production plans and a choice of thea-'
tres to show Cinerama will be held. No decisions
were reached at a meeting held Wednesday
(5) and attended by Louis B. Mayer,
chairman of the board of Cinerama Productions
Corp.; Dudley Robertas, president, and
Merian C. Cooper, production manager.
8
BOXOFFICE :: November 8, 1952
J

!
NEW
)UONGER RUNS. ON BROADWAY
^11
'
AND
ART HOUSES. DURING 1952
Several 11-Week Runs in
Big Houses; Art Films
Play 3 lo 6 Months
By FRANK LEVENDECKER
YORK—The averaKe lenRlh of first
runs, both in the Broadway film palaces
iind in the smaller east side class spots, has
Ixjen steadily increasing during 1952—an
Indication that bigger and more important
pictures, extensively advertised and exploited,
have started to lure movie patrons
iway from their TV sets and back to the
Lheatre boxoffices.
DROP .\FTER WAR YEARS
During the war years, many Broadway
louses were accustomed to playing pictures
ilx or eight weeks and some even went to
;en weeks. With the upsurge of television and
;he general tightening of purse-strings in
1949 and 1950, many of these same first runs
}layed pictures on an average of two or three
Keeks only, with four-week engagements be-
;omlng a rarity, except for one or two pic-
;ures a year.
In 1952, the Radio City Music Hall, which
isually leads the field, held Cecil B. DeMille's
'The Greatest Show on Earth" for 11 weeks,
itarting in January, a run unequalled at the
world's largest house since "Random Harvest"
broke the all-time run record with 11
weeks back in 1942. However, the total gross
(or "Greatest Show" was far higher due to
increased prices.
Also in 1952. "The Lavender Hill Mob," a
I. Arthur Rank picture for Universal-International
release, played a total of 30 weeks at
the new Fine Arts Theatre—the longest continuous
run at an art theatre in .several years,
or before these small class houses had become
an Important factor in the entertainment
field. Only a few Italian films, which achieved
long runs at the World Theatre, and the twoa-day
engagements of "The Red Shoes." which
ran for 108 weeks at the Bijou, and "Hamlet"
and "Henry V," which played two-a-day for
over a year, exceeded this.
OTHER TOP BRITISH FILMS
Before "The Lavender Hill Mob" closed its
run In April, another J. Arthur Rank picture.
also starring Alec Guinness. "The Man in the
White Suit." had opened at the Sutton Theatre,
just two blocks away on the east side.
where it continued for a total of 28 weeks.
An earlier Guinness starring vehicle. "Kind
Hearts and Coronets." played a total of 26
weeks at the Trans-Lux 60th Street Theatre
in 1950. Guinness' latest, "The Promoter."
opened at the same Fine Arts Theatre October
28 and bids fair to equal the long runs
of his earlier pictures.
Three-month runs, mostly for British pictures,
have become quite common at these
east side art theatres and many extend for
six months. Among the latter have been
"Encore." the W. Somerset Maugham feature
released by Paramount, which played 25
weeks at the new Normandie Theatre; the
earlier Maugham film, "Ti-io," which also
Long-Run Leaders
Listrd ill the ordrr (if Ii-iikIIi of run {numeral
at i-nill llif fiillouiiiK pii'lurrs playrd
New York thiatrrs for morr (li.iii 10 urrks:
Tales of Hoffmann (L'A) 35
Kivrr, The d'A) 34
Lavender Hill Mob, The (U-I) SO
Man In the White Suit. The (U-I) 28
Enc-oro ( Para ) 2S
Trio (Para) M
Kon-Tiki (RKO)...- 22
Quo VadLs IMGM) 20
Oliver Twist (UA) 15
Rasho-Mon (RKO) 15
David and Rathsheba (20th-Foz) 14
.Affair in Trinidad (fol) II
Greatest Show on Earth, The (Para) ...11
High Noon (I'A) II
Marrying Kind. The (Col)
II
played 25 weeks at the Sutton Theatre; "Kon-
Tiki," which played 22 weeks at the Sutton;
"Oliver Twi.st." which ran for 15 weeics at the
Park Avenue; "Rasho-Mon." the Japanese
picture, which opened the new Little Carnegie
Theatre and ran for 15 weeks, and "The
River" and "Tales of Hoffmann," which ran
for 34 and 35 weeks of two-a-day at the Paris
and the Bijou Theatres, respectively. Not one
of these was made in Hollywood.
Since the start of the new fall season, two
of the Broadway houses, the Mayfair and the
Victoria, have chalked up 11-week runs. "High
Noon." Stanley Kramer's picture for United
Artists release, gave the Mayfair one of its
longest engagements in several years, and
"Affair in Trinidad" also ran 11 weeks at the
Victoria, where "The Marrying Kind" had
completed an 11-week run in May.
Two others, the Capitol and Loew's State,
opened the new fall season with seven-week
runs. "The Quiet Man" was the first sevenweek
run at the Capitol since "The African
Queen" in early 1952. while "Sudden Fear"
was the first seven-week run at the State for
three years.
The Criterion, too, had a seven-week run
for Walt Disney's "The Story of Robin Hood."
which started off the fall season in mid-July.
However, this theatre is more accustomed
to long runs for big pictures. Samuel Goldwyn's
"I Want You" played eight weeks during
the last Christmas .season and Disney's cartoon
feature. "Alice in Wonderland." stayed nine
weeks, starting in August 1951.
The Astor. which is considered one of the
most desirable showcase spots on Broadway,
recently played "The Miracle of Fatima" for
nine weeks and. starting in November 1951.
played "Quo Vadis" for 20 weeks, the first
eight of which were two-a-day, while the
picture was playing continuous run at the
Capitol, six blocks father up the Main Stem.
The Globe, which has had mainly three or
four-week runs during the past two years,
held "Don't Bother to Knock." considered a
program picture, for five weeks starting in
July mainly exploiting the charms of Marilyn
Monroe, the pin-up favorite of male fans.
Before it elated In June 1951. the Warner
Theatre. orlKlnutly the Strand, and the first
of Broadway'.i film palaces, ran "A Streetcar
Named Dc.slrc" for nine weeks, breaking the
theatre'.s previous elghl-week record run of
"42nd Street" 18 years before. The RlvoU.
which closed for the nummcr monlM because
of lack of strong product, is in ILi eighth week
of "Snows of Kilimanjaro," which on the
basis of it.t continuing strong bu-sinens. Ls expected
to exceed the 14-week run of "David
and Bathsheba" In November 1951.
While the Radio City Music Hall has played
only .seven pictures, starting with "The Greatest
Show" In January, for the first 11 months
of 1952, the Roxy and the Paramount, the
only two other ace houses with accompanying
.ttage shows, usually play their pictures two
or three weelts. The Paramount's longest run
in more than a year was "Jumping Jacks."
which played five weeks in August 1952. and
the longest runs at the Roxy during the past
year were "With a Song in My Heart" and
"Dreamboat." In contrast to the Music Hall's
seven pictures in 1952 to date, the Paramount
has played 18 pictures, the Roxy 17.
SUBSEQUENTS BENEFITED
The.se extended Broadway engagements do
not milk the pictures dry for subsequent runs
if they are the heavily exploited "want-tosee"
films the public has heard alx>ut. As an
instance, each of "Loew's Big Five" pictures
for the fall season which are playing seven
days at the circuit's metropolitan houses had
played highly successful Broadway runs since
the start of the fall. "High Noon." the first
of the "Big Five," had played 11 weeks at the
Mayfair; the second. "The Quiet Man," had
played seven weeks at the Capitol, and the
third, "Affair in TYinidad." had played 11
weeks at the Victoria.
Despite the long Broadway runs, the big
pictures of the caliber of "High Noon," "Sudden
Fear" and "The Greatest Show on Earth"
continue to do strong business all down
the line—while the lesser product rarely gets
a Broadway first run booking and is often
relegated to the supporting spot on the neighborhood
duals. The public goes out to see the
pictures their friends or neighbors talk about.
Allied Artists Executives
Go West for Meeting
HOLLYWOOI>— Eastern members of the
board of directors of Allied Artists were due
in over the weekend to attend a board meeting
which will follow a stockholders' session
set for Tuesday (12). Prior to the board
meeting, the ^directorate will attend the
Armistice Day world premiere of "Flat Top"
aboard the USS Princeton in San Diego
harbor.
Coming west are Arthur C. Bromberg.
Atlantic; Edward Morey, New York; Herman
Rifkin. Boston; and Norton V. Ritchey. New
York. West coast board members are President
Steve Broidy; W. Ray Johnston, chairman;
G. Ralph Branton. George D. Burrows
and Howard Stubbins.
BOXOFFICE :: November 8, 1952

;.
'
,
I
'Pcd^ Scat4'
Defendants in 16mm Suit
Granted Postponement
Answer date delayed from November 15
to December 15 by William C. Dixon, chief
of the west coast antitrust division of the
Department of Justice; second 30-day extension
allowed.
RKO Pictures Postpones
New York Board Meeting
Scheduled for Thursday (6),
three new directors
were to be elected; Arnold Grant,
board chairman, canceled plans to leave for
Hollywood to survey the production situation.
X
Universal Votes Dividends
For Quarter and Half Year
Semiannual dividend of 50 cents on the
common, payable December 5; quarterly dividend
of $1.0625 per share on the 4'

[I
I
BCOf Wusiry Promotion
llanned in Canada
.X)BONTO—The Motion Picture Theatres
11
yji'n or Ontario at lUs 11th annual conven-
M here Tuesday (4) gave unanimous suppt
to the plan of the Motion Picture
'"ffcishetfe.
j7=. ilustry Council of Canada to establish a
"^^ clitnJ cooperative office and to Initiate a
j
'1 avera;;
rt„p,ign lor better public relations and
"MpBims,
,gter theatre attendance.
J"f«seilt
jgt Taylor, Dick Main and Morris Stein
«iluiiiglt,,,
Jjined the council's project, which Involves
b- creation of a Canadian Motion Picture
•'yamofflit,
Jitltute. They called for united Industry
&ei bji_.
^p,( Jo meet competition. Main urfted exrtitore
to line up local facilities for the
'sisoverat.
ease at - till
^j„t of TV and prepare to operate com-
'•'"'!*:«
Binity antenna telecasts and, possibly. Tele-
'"'''toiU titer systems.
e not tent, garland RankJn of Tilbury reported 363
u-atres on the membership rolls. Including
^'
"le net c ^ drlve-lns.
?iesitaii[; ^»ln Intimated a proposal for greater
ijervlslon of 16mm shows would be In-
*li is pso (ided In a brief to be submitted to the
kiiigpKpe qtarlo parliament.
'sionpwi; rhese directors were elected. Morris Berlin,
;k Clarice, E. G. Forsyth, Harry S. Manont,
i).
(the retiring president*, Morris Stein,
,111am SummervlUe, Louis Consky, Angus
rell, Dick Main, J. D. McCuUoch. Harland
in and Floyd Rumford.
rSandkf
itat Dettt'
s will be .»: i< NEW VORK—Twelve more veterans in the
tlustry have been accepted as candidates for
on
ttaten't
who hue :
iMReafanr
emto I! or
Ausira
ras,ziuiic
TuesJajil'-
j-week sw
iiistralia aK
tiieUniteoSi
11 make a a
otter
# -•
asleadiiip
iflicials.
idake
Hi'
ol is
erating
iys,for«!^
eProdittf'
iterica.is"'
.ffaWorf'^
NoveinW''i
'elve More Inductees
ccepted by Pioneers
ijUon Picture Pioneers membership and will
I Inducted at the Jubilee Dinner to be held
1 the Astor hotel November 25. Applications
1- membership will close November 15.
rhe new applicants are; Robert J. Fannon,
Vpublic Pictures; George Gullette and Henry
Hobart, both of New York and retired;
I
ulUam Meinhardt, Tacne Film Service; Wilim
Onie, Oxford Amusement Co.. Cincinjti;
A. A. "Jack" Renfro, Theatre Booking
jrvlce, Omaha: Edward Ruby, New York;
lllllam F. Ruffin, Ruffin Amusement Co.,
ivlngton, Tenn.; John A. Schnack, Electric
jieatre. Lamed, Kas.; David M. Sohmer, Liprt
Pictures; Dudley M. Williston, Williston
leatre, Indianapolis, and Benjamin Wray,
Im Delivery Service.
ougher Italian Attitude
Worries U.S. Film Men
ROME — U.S. distributor representatives
Te express concern over indications that
Eily plans a tougher attitude on such matrs
as remittances and the use of frozen
nds. A new trade pact Is due to be negoited
early next year, and Italians are being
Iluenced by the stiff French attitude toward
.S. Industry proposals. An agreement with
le French is still well in the future, with
le French urging subsidies. The export of
I.S. films to that country has stopped.
U.S. film men here are now pressing for
I
;laxation of a government plan to cut rental
ilUngs from 42 to 40 per cent. A committee
is been formed for that purpose. It is parcularly
interested in the possibility that
iillngs may be imposed on films rated as
tceptional, which are not affected at present.
; also wants a more liberal attitude toward
le release of funds for
traveling expenses.
Traces Triple Damage Actions
To 'Conscious Parallelism'
TORONTO—In an address delivered here
by the Hon. Lowell B. Ma.ion of the U.S.
Federal Trade ComrnKslon, at the 23rd annual
meeting of the Canadian Chamber
of Commerce, some striking points were made
that parallel some conditions with which the
motion picture Industry Ls familiar. These
concern, principally, triple damage suits and
other actions concerned with alleged unfair
trade practices.
The commLssloner presented his views In
allegorical fashion, from a projected vantage
point of 100 years hence and looking back
over the decades from 1950 to the year
2,000. when "bureaucracy was out to establish
precedents, not to enforce them."
•BUSINESSMEN AS MALEFACTORS"
In flashback fa-shlon. he continued:
"It must be borne In mind that as early as
1953 the following things were declared Illegal
—mind you. only on paper. No one could
charge or quote the same price as his competitors
because, if he did, he was guilty of
conscious parallelism of action.'
"Hence, all businessmen were malefactors
if they were smart enough to know they
couldn't get more for their wares than their
competitors, and weren't dumb enough to take
less. If, when haled before a court of Justice,
a defendant endeavored to prove his
prices were not frozen by the cold winds of
conscious parallelism, but that they fluctuated
with the exigencies of the competitive market,
his evidences of price dissimilarities
would land him in gaol for illegal price
discrimination.
" 'So yer pays yer penny and takes yer
choice!'
"The mere fact
of price difference, regardless
of the circumstances, was sufficient In
1952 to establish the guilt of a seller without
any further to do; and the buyer was in
the same boat. All people in the field of
distribution were presumed guilty until they
proved their innocence.
"This hideous situation was not even Justified
as generally as most tyrannies are
sought to be justified, on the grounds that
the public welfare demanded a ruthless extermination
of monopoly power, for the heavy
hand of government did not limit its attack
on alleged monopolies or those who conspired
to fix prices . . .
BLANKET LETTERS OF REPRISAL
"Along with these dread precedents there
crept into the battle against free enterprise
another technique for the eradication
of competition in distribution. These were
blanket letters of marque and reprisal . .
.
A century later the American Congress, after
passing laws against monopoly and conspiracy
in restraint of trade, supplemented
its own enforcement by the offer of treble
damages to any who could prove injury at
the hands of antitrust law violators, besides
which there was an allowance for comfortable
attorneys' fees and costs as an added
attraction, so lawyers got into the game, too.
"No one could complain of this technique
as long as the government was inadequately
prepared to enforce the laws for the public
welfare; but when the regulations against
all interstate commerce became so ambivalent
that whatever you did was illegal, and government
proceeded to move Into the enforcement
stiiRc, private treble damage suit* lo»l
moral justification and became the happy
hunting ground for the relncamatlowi of
Black Board. Jean Laflltc. Captain KIdd and
Long Ben.
"Private treble damage sulU were so proflUiblc
to lawyers during the year 2003U»at
three Supreme Court Ju.stlce«. six appeals
Judges and 932 other federal officials resigned
to enter the field . . . But by the year
2001 so many treble damages had been osse.s.sed
against companies that manihal'i levies
and court sales shifted the entire corporate
structure of American baslness from the
entrepenuers who had .started the companies
to Industrial cuckoo birds—so-called because
they never built ne,sts themselves but merely
moved Into possession of going concern*
through treble damage litigation . .
.
'On (March 8. 2003) the Department of
Justice sued 50.000 businessmen for pricing
their goods by conscious parallelism; and the
Federal Trade Commission sued 50.000 for
quoting different prices to wholesalers from
grade and quality. As the precedent had
what they charged retailers for goods of like
already been established for 50 years and
as in the case of the Federal Trade Commission,
the defendants were presumed guilty
once the fact had been established that two
prices had been charged, the whole 100,000
consented to orders being entered against
them without contest . . .
"No one dared any longer to sell anything,
at any price, or under any terms or
conditions, without first receiving clearance
from the Bureau of Economic Control."
Texas COMPO Starls
Slate Tax Fighl
DALLAS—Texas COMPO Showmen officially
started a campaign Thursday (6i
to effect
a change in the state tax legislation as It
applies to theatre admissions.
The goal is the elevation to a one-doUar
level of the onerous 10 per cent state levy now
imposed on the boxoffice net of 51 cenU or
over, which puts exhibitors in the uncomfortable
position of choosing between a "frozen"
50 cents top or subjecting patrons to exorbitant
taxation. As an example, the Texas exhibitor
wishing to increase his net as Uttle as
10 per cent or to 55 cents is required to subject
the patron to a 14 per cent tax on the
increase, represented by six cenu state and an
additional one cent federal.
A ten-page booklet of concise and comprehensive
data has been prepared by Texas
COMPO. Committees of theatre owners,
within the_
whose establishments are located
boundaries of legislative districts, have been
appointed and carefully instructed as to
method of approach and argument to be
used in meeting, as a group with the state representative
and senator serving their particular
political subdivision.
Supplementing the booklet wiU be reports
of actual happenings and conditions existing
in the area of the electorate and. as such,
serve as conclusive evidence to Influence the
favor, support and vote of the lawmakers.
f OXOFFICE
November 8, 1952
11

2 OF THE MOST IMPORTAt
THE BAD AND
YOU'LL
SEE
STARS!
LANA TURNER
KIRK DOUGLAS
WALTER PIDGEON
DICK POWELL
Barry Sullivan
Gloria Grahame
Gilbert Roland
Leo G. Carroll
Vanessa Brown
THE BEA
This mighty attraction is
already spoken
about for the industry's highest awards,
for the Annual Ten- Best Lists, for boxoffice
immortality. You MUST see it!
AUANr
ATLANTA
lOSTON
UFFALO
CHARLOTTE
CHICAGO
CINCINNATI
CLEVELAND
DALLAS
DENVER
DES MOINES
DETROIT
INDIANAPOLIS
JACKSONVILLE
KAliSAJ CITY
LOS ANGELES
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Palace BIdg. Sc. Rm.
2Dth-Fox Screen Room
20th- Fox Screen.Room
Paramount Screen Room
20th- Fox Screen Room
Max Blumenthal's Sc. Rm.
20th- Fox Screen Room
Florida State Screen Room
20th- Fox Screen Room
United Artist*' Screen Rm.
1052 Broadway
197 Walton St., N. W.
46 Church Street
290 Franklin Street
308 S. Church Street
1301 S. Wabash Ave.
16 East Sixth Street
2219 Payne Avenue
1803 Wood Street
2100 Stout Street
1300 High Street
2311 Cass Avenue
326 No. Illinois St.
128 East Forsyth St.
1720 Wyandotte St.
1851 S. Westmoreland
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18
11/18

I Marilyn
j
TlfRADE
SHOWS THIS YEAR!
Nt^BOVE AND
IFIBEYQND
ROBERT TAYLOR {fresh from
"Q. V." and "lvanho€" triumphs)
and
ELEANOR PARKER
make screen history in the
greatest love story of our time!
ipob This is the story, told for the first time, of Col.
wards, Paul Tibbets. It is the love story behind the
r
box
Billion Dollar Secret, produced in spectacular
magnificence by tA-G-t^. You MUST see it!
iiji
iifini
It,"
2Mh-Fox Serean Room
20th- Fox ScrQen Room
M-G-M Screen Room
20th-Fox Screen Room
20th-Fox Screen Room
H, C. Igel's Screen Room
RKO Palace Bldg. Sc. Rm.
20th- Fox Screen Room
20th- Fox Screen Room
Paramount Screen Room
20th- Fox Screen Room
Max Blumenthal'i Sc. Rm.
20th- Fox Screen Room
Florida State Screen Room
20th- Fox Screen Room
United ArtUU' Screen Rm.
1052 Broadway t1/17 2 P.M.
197 Walton St.. N. W. 11/17 2 P.M.
48 Church Street 11/17 2 P.M.
290 Franklin Street 11/17 2 P.M.
308 S. Church Street 11/17 1:30 P.M.
1301 S. Wabaah Ave. lj/17 1:30P.M.
16 East Sixth Street 11/17 8 P.M.
2219 Payne Avenue 11/17 I P.M.
1803 Wood Street n/17 2:30 P.M.
2100 Stout Street 11/17 2 P.M.
1300 High Street 11/17 1P.M.
2311 Cass Avenue 11/17 1:30 P.M.
326 No. Illinois St. 11/17 1P.M.
128 East Forsyth St. 11/17 2 P.M.
1720 Wyandotte St. 11/17 1:30R.M.
1851 S. Westmoreland 11/17 2 P.M.
HCMPNIl 20th- Fox Screen Room
MIIWIUXEE Warner Screen Room
MINNUrOUt 20th-Fox Screen Room
NEW HtVEN 20th- Fox Screen Room
NEW ODIEANS 20th- Fox Screen Room
NEW TOIIK M-G-M Screen Room
OKUHOMt CITY 20th- Fox Screen Room
0M«H«
20th- Fox Screen Room
rHIUOEirHIA M-G-M Screen Room
nnauKGH M-G-M Screen Room
POKTUND B. F. Shearer Screen Rm
ST. lOUIS S'Renco Art Theatre
StlT UKE CITT 20th- Fox Screen Room
S

i
,
I
Calls for Senate Probe
On Competitive Bids
MINNEAPOLIS—Ted Mann, former North
Central Allied president, operating Minneapolis
and St. Paul downtown first run
Worlds and also drive-in theatres, is calling
upon the U.S. Senate Subcommittee on Small
Business for immediate investigation of the
manner in which competitive bidding is being
conducted and into alleged Illegal industry
trade practices.
Mann charges that the "situation is deplorable
and disastrous to small independent
theatre owners" and he offers to appear before
the committee to assist it "in every possible
way so as to develop facts upon which
Congress will find every reason to act."
In his letter to the subcommittee, Mann
alleges the manner in which competitive bidding
is operated, is in violation of the spirit
of the Supreme Court's decision in the Paramount
case and is "replete with extraordinarily
dishonest methods."
Mann points out that "with minor exceptions,
distributors do not open bids publicly
or allow the losing bidder to see competitive
bids and this leads, inevitably, to skullduggery
in behalf of large circuits which have
buying power." This, he declares, in spite of
the Supreme Court's injunction that pictures
must be sold picture by picture and theatre
by theatre "with no favors to operators of
large circuits."
Objection also is voiced to "the regular and
consistent practice of rejecting all bids as
unsatisfactory and calling for new bid.s. withdrawing
of opportunity to bid again and
entering into "something called negotiation."
Mann informed the subcommittee he is
of
firm belief that "dishonesty, skullduggery and
continued use of such monopolistic practices
can be corrected only by the Congress, since
film companies, for most part, have continued
in flagrant violation of antitrust laws."
Other charges in the Mann letter are that
film companies are violating the Supreme
Court decision by conditioning sale of one
picture on purchase of another and by fixing
theatres' admission prices by setting such
unconsciable license fees for pictures that the
exhibitor is compelled to agree to advanced
admissions in order to obtain them."
During his term as North Central Allied
president, which he recently completed, Mann
informed the subcommittee he was so deluged
with complaints of unlawful distributor conduct
from small independent and city and
country exhibitors that he had little time for
his own business and had to refuse reelection.
Complaints, he stated, were mainly
that distributors, through exorbitant film
rentals demands, fixing of admissions and
dishonest abuse of competitive bidding, were
pushing the independents into bankruptcy.
Roxy Theatre Ice Shows in New York
May Be Tried in Other Key Cities
NEW YORK—If the new Roxy Theatre policy
of presenting ice shows with name artists
as feature stage attractions proves successful,
other National Theatres houses will follow
suit, Charles Skouras, NT president, said
Monday (3). The first would be in Detroit.
Other possible cities are Denver, Los Angeles
and San Francisco.
Skouras said he was changing the Roxy
policy to supply shows that will win widespread
respect and furnish competition for
the Radio City Music Hall. He thought that
the future type of entertainment might be a
compromise somewhere between the type presented
at the Music Hall and that at the
Paramount Theatre. He said no decision had
been reached on admission prices.
There will be four or five shows a day,
including a 45-minute ice show. He did not
know who the ice show stars will be. The
theatre will close December 7 for alterations
costing $85,000 and reopen December 20, according
to present plans. The alterations
will consist of an enlarged stage for .spectacular
skating acts, new special lighting effects
and the moving of the organ from a box to
the orchestra pit.
David Katz will continue as executive director
and Arthur Knorr in charge of production.
The circuit will buy good pictures wherever
it can obtain them. Negotiations are
going on with three companies for a Christmas
picture. "The Stars and Stripes Forever,"
20th Century-Fox picture, is a possibility,
though by no means a certainty.
Skouras said the Roxy will install Eidophor
color television equipment when it is available.
Asked about Cinerama, he termed it a new
type of entertainment calling for "a lot of
production," and said that if the equipment
was available, he would put it in 15 or more
NT theatres immediately. He said his coast
staff doing research on three-dimensional
pictures had accomplished nothing of much
value to date.
Commenting on television, Skouras said
business was good in nontelevision areas
when good pictures could be booked, and
generally down in areas affording television
competition. In some places, such as in
Arizona, business is even better than last
year, he said. He repeated his previous predictions
that in due time television will badly
hurt second and third runs, and that first
runs with the aid of color television ought to
do a big business.
Skouras said that divestiture of theatres
required by the antitrust consent decree is
now 45 per cent complete. He had no comment
to make on the passing of a dividend
by the NT board other than to say the board
was new and needed more time to study
conditions. He said he didn't have the latest
earnings and attendance figures.
Foreign Mart Healthy
Competition Grows
NEW YORK—The foreign market is in 1
healthy condition, with American films doin
well all over the world, Americo Aboaf, fotj
eign sales manager of Universal-Internationaj
reported Monday (3) on his return from
nine-week, 30,000-mile trip around the worlc
However, he said business depended muc
on further Marshall plan aid to foreign coun
tries, and that the American industry musj I
be on its toes because of an upswing in natlv
production and the threat of restrictive legis
lation.
ITALIAN FILM GROSSES UP
Italian-produced films are grossing 29 pe
cent this year against 23 per cent a year age
with the release during the last ten month'
of 65 locally-produced films. In German}
native films are given the weekend dates anc
U.S. films the weekday dates, so the U.S. in
dustry must exert itself to hold its position ii
that market. Both U.S. and French films dc
well in France, and as long as Marshall aic
continues, the U.S. industry should continui.
to get dollars from that country. The situation
in Greece is static, with 48 per cent o
that nation's budget allotted to the armec
forces.
Prospects in Japan are potentially extremely
good, if restrictions can be controlled. Theatres
are doing a big business, but there is talt
of a tax on receipts to provide funds for loca
production, now on the upbeat. Ten per ceni
of the theatres show only U.S. films, 30 pei
cent only Japanese and 60 per cent mixec
product. Exhibitors and distributors are ai
odds over government restrictions, with the
former wanting free imports and the lattei
favoring permits. A new pinball game offer-:
ing cigarets as prizes, and baseball are strongj
competition for boxoffices.
I
Business in Manila is good, though, because
of terrorists, exhibitors coming in from outside
to book pictures still risk their lives.
Theatres are well kept, exploitation is good
and costly theatre displays are the rule. Pictures
produced locally cost from $50,000 toi
$200,000. Theatres take 41 per cent of the
proceeds as against 50 per cent a year ago.
There are 39 local producers turning out 75
features annually from five studios.
FORESEE DROP IN CHINA
Hong Kong is
active, but the prospects are
that in a few months the ban on trade with'
China will hurt that colony. Social unrest and;
tax problems have hit Indonesia and Singapore.
Calcutta is in bad economic shape because
of the arrival from Pakistan of thousands
of refugees. Ninety-eight per cent of
the product played there is native. There is
the feeling there that the Indian film delegation
which visited the U.S. was unsucces.

I
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MGM Sets 12 Films
for Early in 1953
YORK—MGM has set 12 features (or
'entatlvc release durliiK the first four months
)f 1953. Four will be in Technicolor. With
Ive features previously scheduled for Novemxt
and E)eceinber. MGM will have a total
)f 17 pictures for the six-month period.
three releases for January will be;
l-Above and Beyond." sUirrlng Robert Taylor,
Qeanor Parker and James Whltmore; "The
besperate Search." with Howard Keel, Jane
Dreer and Patricia Medina, and "The Bad
ind the Beautiful," starring Lana Turner.
iClrk Douglas, Walter Pldgeon, Dick Powell.
3arry Sullivan and Gloria Grahame.
For February, the pictures will be: "Tlie
:iown." starring Red Skelton and Tlmmy
:onsldlne; "Jeopardy," starring Barbara
Stanwyck. Barry Sullivan and Ralph Meeker,
uid "The Naked Spur." In Technicolor, starng
James Stewart. Janet Leigh, Robert Ryan
tnd Ralph Meeker. "Sombrero." In Technl-
;olor, starring Ricardo Montalban. Pier Anjell,
Vlttorlo Gassmann, Cyd Charisse and
Sfvonne DeCarlo, will lead off for March, followed
by "Rogue's March." starring Peter
Ijkwford, Richard Greene and Janice Rule.
ind "I Love Melvin." in Technicolor, staring
Donald O'Connor and Debbie Reynolds.
For April, the pictures will be; "Dream
Wife," starring Gary Grant, Deborah Kerr.
Walter Pldgeon and Betta St. John: "Small
Town Girl," In Technicolor, starring Jane
Powell and Farley Granger, and "Connie."
starring Van Johnson and Janet Leigh.
Two other pictures for special handling
luring the four-month period will be: "Lili."
n Technicolor, starring Leslie Caron. Mel
Ferrer. Jean Pierre Aumont. Zsa Zsa Gabor
jnd Kurt Kazner. and "The Story of Three
Loves." in Technicolor. Leslie Caron. Farley
Granger, Ethel Barrymore, James Mason.
Moira Shearer. Kirk Douglas and Pier Angeli.
Para. Will Release Seven
During 1st Part of 1953
NEW YORK—Paramount will release seven
features, four of them in Technicolor, during
the first three months of 1953, according to
A. W. Schwalberg, president of Paramount
F^lm Distributing Corp. A reissue of Cecil B.
DeMille's "Cleopatra," starring Claudette
Colbert, originally released in 1934, has been
added to the December 1952 schedule.
The three January relea.ses will be: "Road
to Ball." In Technicolor, starring Bing
Crosby, Bob Hope and Dorothy Lamour;
"Thunder in the East," starring Alan Ladd,
Charles Boyer, Deborah Kerr and Corinne
Calvet, and "Tropic Zone." in Technicolor.
Ronald Reagan. Rhonda Fleming, Estelita.
In February, there will be two Hal Wallis
productions. "Come Back. Little Sheba." star-
Irlng Burt Lancaster and Shirley Booth, and
l"The Stooge." starring Dean Martin and Jerry
[Lewis. Set for March are: "The Stars Are
ISinging." In Technicolor, starring Rosemary
iClooney, Anna Maria Alberghettl and Lauritz
IMelchior, and "Pleasure Island," in Technicolor,
with a cast headed by Don Taylor, Leo
Genn and Elsa Lanchester.
"The Stooge" is being offered for special
prerelease New Year's Eve showings while
"Come Back, Little Sheba" will be available
in February for special prerelease only.
Boasberg. Branson Start
Revived RKO Selling
NEW YORK—Charles Boaxberg, new general
sales manager of RKO, and Walter
Bran-son, his a.sslstant, predict a revivified
selling effort on the part of the company an
a result of a speedup of decisions and "freedom
of action" for them in deciding sales
policies.
They took time out from the Internal reorganization
Monday to meet the tradepre.ss
at luncheon for a discussion of nine films to
be released In five months.
"Test runs," as distinguished from prerelease
engagements, are being held and will
continue on three of the pictures, and prerelease
showings win be held on Samuel Goldwyn's
"Hans Christian Andersen" and Walt
Disney's "Peter Pan."
WILL HELP DECIDE POLICIES
The difference, Boasberg explained, is that
the "test runs" will help In determining the
sales policies and the best type of advertising
without necessarily involving policies which
lead to increa.sed admissions.
"Androcles and the Lion" has already been
tested in Denver, Salt Lake, St. Louis and
Cleveland.
Boasberg says this Is the only way to "get
the feel of a picture."
"Face to Face," which is made up of two
stories. "The Secret Sharer" by Joseph Conrad
and "The Bride Comes to Yellow Sky"
will be split in some places. The former runs
50 minutes and the latter 42. As a single 92-
mlnute feature it is considered good fare for
the art hou.ses. but as tw'o features Boasberg
feels that it can run up to 7.000 bookings
on a co-feature basis.
This decision was taken after consulting
circuit buyers and others.
Both Boasberg and Branson cited this as a
new method of operation of the company
which under the Howard Hughes regime required
reference of every detail to the studio
for decisions. Neither mentioned Hughes by
name, however.
They were enthusiastic about the outlook
and predicted the company would start going
places with the product now available.
"Hans Christian Andersen" is one of the
greatest attractions for both adults and children
ever produced, says Boasberg. He also
has the same attitude toward "Peter Pan,"
which will get prerelease showings around
Christmas.
TO RELEASE 81
SHORTS
Other product which they cited as material
for renewed selling efforts included:
"Montana Belle." "Blackbeard. the Pirate"
and "The Bystander." Both "Montana Belle"
and "Never Wave at a WAC" are to be
"tested."
RKO will release 81 short subjects during
1952-53 to supplement the feature lineup,
according to Sidney Kramer, short subjects
sales manager.
RKO released 65 shorts during the 1951-52
season.
Kramer is now formulating a program for
production and distribution during the 1953-54
season. "This planning will continue for several
months, with an eye to developing product
that will prove of coaMderuble boxofflce
strength to exhibitors." he .said.
The 1952-53 schedule, which endn In AugUMt
1953. include* 13 RKO Pathe SpeclaU, four
two-reel Gil Lamb comedies, two two-reel
Newlywcd comedle.^; 14 rerelea.sc«. including
six two-reel Leon Errol comedies, six two-rcci
Edgar Kennedy comcdle.-i and two musical
two-reelers; 13 one-reel RKO Pathe Sport-
.•tcopes and 13 one-reel RKO Pathe Screenliners,
all In black and white.
The Technicolor schedule, all from Walt
Disney, will Include 18 new one-reel cartoons,
two True-Life Adventures and a special short
program, "Mickey Mou.se s Birthday Party."
celebrating the 25th anniversary of the mouse
character. A special RKO Pathe iwo-reeler,
"Operation A-Bomb," made In Eastman color,
will be the first to show the explaslon of one
of the bombs In color. It Is scheduled for
January relea.se.
The first three RKO Pathe Specials. "Professor
FBI. " "I Am a Paratrooper" and "Caution,
Danger Ahead" are in release and "Men
of Science" will be relea-sed November 7. The
two musical two-reel reissues and three of the
Leon Errol and two of the Edgar Kennedy
reissues are already In release. Six Sportscopes
and six Screenllners are now in release
and the balance will be released one every
three weeks. Three of the Disney cartoons are
in release, "Pluto's Christmas Tree" will be
out November 21 and the rest will follow
at three-week Intervals.
Ralph Sfolkin Group Sells
West Coast Radio Stock
PORTLAND, ORE.—Ralph Stolkin, Edward
G. Burke jr. and Sherrill C. Corwln, members
of the group that recently acquired Howard
Hughes block of stock In RKO Pictures,
have sold their minority interests in the Mt.
Hood Radio & Television Broadcasting Corp..
owner of station KOIN, to other stockholders.
Theodore L. Gamble is chairman of the
board of Mt. Hood. He said that more than
30 employes of the station had subscribed
$304,500 in order to acquire the 43.5 per cent
holdings of Stolkin, Burke and Corwin.
The station had been bought from Field
Enterprises, Inc., last August for $150,000 In
cash and a promissory note for the balance.
This note has been taken up and the station
is now fully paid for.
Gamble has personally acquired the holdings
of Stolkin. Burke and Corwin in Mt.
Rainier Radio & Television Broadcasting Co.
of Seattle. Arch Morton, station manager,
is associated with him in the deal. Employes
of the station will be allowed to purchase
some of this stock.
Ned Clark and Beverly Lion,
RKO Veterans, Resign
NEW Y'ORK—T\vo veterans in the foreign
setup of RKO Pictures have resigned—Ned
Clark has quit as Latin American and Far
Eastern division manager to become foreign
manager of Walt Disney Productions, a new
position. Beverly D. Lion has given up the
post of European and Australian division
manager.
BOXOrnCE :: November 8, 1952 IS

THE BIGGEST YOU'Ll
. -^ NEVER Such Wild Pageanfri f'
%r f
i
tm^^M
ALABAMA
YOUR THEii
issue
this powerful 2-Pw^
of
CoUie(i^\
with a combined xS^^
IFYOUPLAti
BEFd
IT S BIG
WAW WOTH
ITS
Get behina this
;hov*n»o
ship
attraction
ARIZONA
ARKANSAS
CALIFORNIA
THERE'S NO SHOWMANSHIP LIKI

Adventure . • Glorious Romance!
3 YEARS IN THE MAKIN6I
...3 MILLIONS TO MAKEI
CAST OF TENS OF THOUSANDS I
oli|).a--es
which
iiefcft|ig Jan. 31st, 1953.
lOUTM DAKOTA
WASMINOTON
ALL THIS...
And More!
f^THE RACE of the galley
slaves for Venice . . . under .he
/ cruel lash of the whipmaster!
WtST
VmOINIA
/
THE REVOLTof the rabble
against Prussian mercenaries!
MAME GOES HEREy2ll-SELLING
AD in the JAN. 31
llJjWhe FEB. 10 issue of LOOk
ineJij
of more than 35,000,000
THIEF OF VENICE"
0R. 1, 1953'
ISCONSIN
ALASKA
L
'^^
'MEDIEVAL TORTURE!
^ Tina-tortured on the wheel
The Thief-broken on the rack!
THE THIEVES against
might of the
the
Chief Inquisitor!
MARRIAGE PARADE OF
the Doge's daughter - tens of
thousands on the screen!
ANGEL'S ROOST
fabulous
hideaway of the cut-throats
of Venice-where ail
law ends!
THE INNOCENTS swinging
from the gallows-for the secret
crimes of the Masked Assassins!
CENTURY-FOX SHOWMANSHIP !

LETTERS
There Can Be No Peace!' Says Col. Cole
To BEN SHLYEN:
This letter is written with reference to your
editorial November 1 headed "Solidarity of
Strength."
I have seen editorials of this nature before
and perhaps I should become accustomed and
hardened to those in our industry (evidently,
including yourself) who keep on preaching
"sweetness and light" in the face of very
dark prospects and much confusion. I am
reminded of Patrick Henry in the early days
before the revolution when he said: "Gentlemen
may cry peace, but there is no peace."
The last paragraph in your editorial summing
up the whole thing is to the effect that
if Allied wants to resume its " 'traditional
militant leadership,' as Colonel Cole recently
advocated, why not direct that militancy In
full force with the rest of the industry against
its outside foes?"
The fact of the matter is that we have
been doing just that in Allied for the past
couple of years. I don't need to go into the
details to prove that claim. We have backed
COMPO; we have put on Movietime campaigns
for the betterment of the boxoffice
and better public relations; and, more recently,
we are up to our necks in the fight
for the cancellation of the infamous 20 per
cent amusement tax. While all of these things
were fine and all of these efforts have been
productive of good for our motion picture
industry, the fight WITHIN our industry
brought about by wholly vicious and utterly
selfish policies of the various distributors
threatrens the very life of exhibition.
In our tax fight we have stressed to our
Congress the necessity for theatres and
theatre operators to build up reserves for
depreciation and obsolescence in addition to
paying their way as they go. Today with the
tactics of our distribution branch we are
deprived of any chance to build such reserves;
and, even worse than that, in many
cases there is not afforded any opportunity
to pay even the running expenses. If there
ever were such shortsighted practices in any
other industry, I don't know about it'
So, there can be no peace! It is quite evident
that we must fight the forces from
without, but our industry is in much greater
danger from the practices within our own
ranks.
COLONEL H. A. COLE
Allied Theatre Owners,
Dallas,
Tex.
Now Arkansas Claims Showmanship Crown
TO BOXOFFICE;
We Ai-kansans are naturally a modest
group, but all this tradepress chatter about
a showmanship crown is beginning to make
.some of our boys sore. We naturally expect
big things from our big neighbor, Texas. The
thing that is getting our team up in arms
is the fact that a couple of "newcomers"
have a state fair exhibit and a Movietime
tour and all of a sudden they are "grownup"
showmen. Where in hell have they been
since Movetime started?
Now let's set the record straight. We are
now preparing for Movietime Tour No. 3.
Our first was back in October 1951; the
second in May of 1952 and the next one in
January 1953. We even helped out our neighbors
in west Tennessee and north Mississippi
in the first two tours. Darn glad to do
it.
As for the March of Dimes you might call
the state chairman for a history of ITOA's
record. We've been playing ball with this
group so long it's a common occurrence.
Arkansas theatre collections last year were
well above the national average. Our Star
Popularity Poll this year will merely improve
our relations with this grand cause.
Sam Kirby was staging big (and I do mean
big) movie parades so long ago I've forgotten
the year. I do remember that when local
papers failed to give him the space he felt
the activity deserved, Audrey Totter's jewels
disappeared and Sam's story was smeared all
over the front pages. This merely proves you
can't get a good Arkansas showman down.
We had planned a state fair exhibit this
year but, we admit, we got a slow start and
the fair association didn't have space left
to accommodate us. We had no idea of using
a small tent. Since the Texans are planning
on a nice little building for their exhibit
next year we've about decided to take
over the new $1,000,000 Coliseum. They ordinarily
stage the rodeo in this building and
since it seats only 9,000 people we may decide
on a larger place . . .
As we stated in the first paragraph, we
are a modest group and don't wish to brag
but, for everyone's information, the Showmanship
Crown is gathering dust in our
ITOA office. It's a little out of date so we're
having a new one made and it will be loaded
with Arkansas diamonds. For those who are
not too well educated, Arkansas is the only
place in North America where diamonds are
mined. And that ain't a joke, son!
JACK BOMAR
President,
Independent Theatre Owners
of Arkansas
Little Rock, Ark.
Big Newspaper Budget
Is Set for MGM Picture
NEW YORK—MGM plans a heavy newspaper
advertising campaign for "Plymouth
Adventure," scheduled to open nationally
during Thanksgiving week. One hundred and
six newspapers with a total circulation of
50,000,000 will carry the ads the week of
November 23.
Most of the ads appearing in special sections
will be in four colors. In the metropolitan
group of Sunday picture magazines there
will be 23 newspapers with a circulation of
14,540,000. These will carry the ads November
23. The Pictorial Review group of ten
papers with a circulation of 6,000,000 will be
used November 23, or the Sunday before the
opening of the picture. The American Weekly
group of 23 papers with a 10,000,000 circulation
will be used November 16. The Parade
group of 35 papers with 6,000,000 circulation
will be used November 23. The This Week
group of 32 papers with 10,500,000 circulation
will be used November 23.
Other papers, including the New York
Times, Columbus Dispatch, Denver Post,
Louisville Courier Journal, Nashville Tennessean
and Omaha World Herald, will be used
the Sunday before the openings in those cities.
Increased Polio Cases
To Spur Campaign
NEW YORK—The worst polio year in V.i
history is motivating motion picture exhibitor
throughout the nation to a record support c
the March of Dimes for its coming Januar
campaign, according to pledges obtained b
officials of the National Foundation for In
fantile Paralysis.
Starting with a national endorsement frot
Theatre Owners of America and such organ
izations as the Independent Theatre Owner
of Ohio—more than 12.000 theatre operator
have agreed to run March of Dimes trailer
and to take collections of some type.
Last week all theatres in Chicago and Cool
county. 111., decided to lend their united aid
to the March of Dimes, according to a wir
from John J. Jones of the Chicago Amuse
ment Industry Activities Committee. Davii
Wallenstein of the Balaban & Katz Corp. i
chairman of the Cook county organization.
Theatres not yet contacted, who wish t»'
support the March of Dimes in 1953, particu
larly in the third week of January, are urgec
t« call their local chapter of the March o.
Dimes, or write to Bill E. Danzinger, Nationa
Foundation for Infantile Paralysis, 120 Broad
way. New York. N. Y.
Van Myers of Wometco
To Lead Popcorn Forums
CHICAGO—T^vo key sessions relating t.
popcorn selling will be of special interest ti
theatre concesion managers at the eightl
annual popcorn industries convention am
Central Division Leads
In Para. Sales Drive
NEW YORK—Tlie central division, of whicl
James J. Donohue is manager, continued U
lead at the end of six weeks in the Paramount
"Greater Confidence Parade of 1952'
sales drive. The mideastern division, of whlcJ-
Howard Minsky is manager, was second.
Among the branches the standings wen
Detroit, headed by Mike Simons; Kansa.',
City, with Harry Hamburg, and Chicago, wit!
J. H. Stevens, in that order. The drive started
August 31 and ends November 29.
tk
exhibition, scheduled November 12-15 a
Hotel LaSalle in Chicago, according to Vai
Myers, Wometco Theatres, Miami, Fla.. an(,
board of director member of the Nation ona|^B~
Ass'n of Popcorn Manufacturers, conventioij itioJ^'
sponsors.
Myers will conduct a discussion Novembe;'
nViO-l
12 on "Getting Maximum Returns From Concession
Operations." Discussion leaders wil
be Abnor Horn, Rainbow, Inc. Among thi^
participants will be Charles G. Manley, Man^j .
ley. Inc.. and Kenneth A. Wells, Theatnj
Confections. Ltd.
Another session, featiu-ing Myers, will b(
devoted to "Popcorn Needs a Public Relations
Program." The part that theatres plaj
in this program will constitute one of th(
focal points of the session.
Gaumont British Net Off
LONDON—Net profit for the Gaumont-
British Picture Corp., Ltd., for the year ending
June 28 was $937,021.20, compared witl
$1,195,216 for the previous fiscal year.
18 BOXOFFICE :: November 8,

;•
I
I
'
Some
! This
;?iVVarner Theatres Start
1
i
i I
S25,000
Own 'Crusade'
Home With Car to Be Patron Prize in Unique Business-Getting Campaign
Dims
tl
nil
PHILADELPHIA—Warner Theatre niaii-
'.gers In this zone which takes In eastern
'"ennsylvanla. southern New Jersey and Dclavare
arc about to start a two-part, six-month
Showmanship Crusade" that promises to top
anything of the kind ever attempted In tin
lart of the country.
theatre patron Is going to win a completely
furnished $25,000 house with a 1953
liutomoblle In the garage.
makes .some of the radio giveaways of
ecent years look silly, but It's only the be-
[Innlng.
Also for the theatre patrons there will be:
IS cooking school matinees, sponsored by the
Philadelphia Inquirer: 25 Caloric gas ranges
I'alued at $6,500, and 25 dLsh washers furilshed
by Crosley and valued at $8,500.
oql In addition, there will be automobile glveliways,
bicycle giveaways, giveaways to young-
|,m
«ry,iju iters, spook shows, television receiver givetbtUat
pwy^ sf'l mink coats.
'
Am
For the managers there will be prizes in
U.S. bonds totaling $2,700. a special personal
tward by Harry Kalmine, circuit head, and
Individual prizes of $100 each from ten distributing
companies.
MtCO
iniffi
• relsr
Jlinttri
itt
ivfa:;::i
dii! ;:
i
El, h J
:l!! )}
i, cor.;c
iFro:
fee
acl;.; h
It's probably the most remarkable collection
of incentives ever put together for a sixmonth
business stimulant.
Managers have been working on promoting
the prizes for weeks, but the broad outline
of the campaign was presented for the first
time at a two-day general meeting held October
28, 29 at the Bellevue-Stratford hotel,
which was presided over by Ted Schlanger,
zone manager, and Kalmine.
Total value of the awards is estimated at
$125,000 in an elaborate brochure provided for
the campaign.
Schlanger says it is a "concentrated movement
to determine what high-pressure and
Intensified showmanship at the theatre level
can produce."
The contest will start December 1 and
continue through May 31.
Harry Goldberg, director of advertising for
the Warner circuit; Jerry Pickman, vicepresident
of Paramount Distributing Corp. in
charge of advertising, publicity and exploitation,
and Stirling Silliphant of 20th Century-
-^ TH£fi£ ,s
oBcvRny
bright future l\he^ci
Fox, were among the speakers.
From the publicity point of view the house
giveaway probably is tops. Lee Ellmaker Jr.,
vice-president of the Daily News in charge of
advertising, and Dean McCullough, managing
editor, went into great detail about this.
The October 28 issue of the News devoted
the entire back page to the giveaway with
pictures. The house will be located in a swank
real estate development at nearby Broomall,
Pa.
The paper will publicize the stunt daily on
the front page for eight weeks and other pages
for the remainder of the campaign. The News
also will use large hou.se ads, truck posting,
radio and the Warner theatre screens in
building up the stunt.
There is a teaser element in the campaign
with the details not fully explained the first
w-eek. Coupons will be printed in the News
for use in
the theatres.
Everett Callow, publicity director for the
Warner circuit in this zone, worked for many
weeks in pulling together the assorted details.
Every distributing company in the area was
represented at the meeting.
Prizes for managers will be based entirely
This poster on display
at (hr Warnrr
Thralrrs mrftlng .idverlisi-s
the S2.'>.000
rompletrly furnished
home to l>e icivrn
away in cooprration
with the Philadelphia
Daily .News.
on increased grosses. They are designed, the
managers have been told, to make each community
"Motion Picture-in-the-Theatre-Con-
.«cious." These grasses will depend upon individual
campaigns put on by managers in
taking advantage of the giveaways and at the
same time .selling their pictures. It is figured
the marketing campaigns will average about
$1,000 a week in new business. TV promotion
also is to be used.
The automobile giveaways are estimated at
$21,000. The bicycle awards will total up to
48. Christmas greetings have already drawn
commitments up to $4,780 and more are expected.
There will be 232 Itiddy shows, 64 spook
shows and special shows, such as fashion
show's, talent beauty contests and benefits.
Not listed in the prizes mentioned above are
six deep freezers and four Frigidaires. The
television receivers will total up to 12.
A furniture dealer in an out-of-town situation
has promised a set valued at $3,000.
There will also be a complete kitchen, two
pianos, Saturday matinee prizes for children
and 20 dancing school matinees for children.
Merchants have agreed to cooperate In sending
out heralds, and about 7,500 lines of space
have been promised in newspapers.
Four district managers: Lester Krieger, in
charge of first runs in Philadelphia: A. J.
Vanni. out-of-town district: Paul S. Castello
and Jack M. Flynn have been analyzing
grosses and helping to promote giveaways for
months.
Vanni says it will be the most extensive crusade
for showmanship ever started.
(COS
iiaSsE
Among those from other companies at the Warner Theatres meeting (second from
left), Jerry Pickman, Paramount Pictures, vice-president in charge of advertising
and exploitation, and Stirling Silliphant (second from right), publicity manager for
20th Century-Fox. Others are Warner Theatres executives, left to right: Harry
Goldt)erg, director of advertising; Harry Kalmine, president and general manager;
Ted Schlanger, Philadelphia zone manager, and Ben Wirth, real estate head.
COVER
PHOTO
Those on the dais in the cover photo, left to
right: Ted Minsky, heod film buyer; Poui Costello,
district manager; Harry Goldt^erg, director ot odvertising
for Worncr Theatres; Carl Siegel, president
of Worncr Bros. Service Corp.; Ben Wirth,
Warner Bros home office real estote heod, Stirling
Silliphont, publicity manager of 20th Century-Fom;
Lester Kneger, executive assistant zone monoger for
Warner Bros.; Ted Schlonger, Worner Philodelphia
zone manager, Horry Kalmir>e, president orxJ general
manager, Warner Bros- Theatres; Jerry Pickmon.
Poramount Pictures vice-president in chorge of odvertising
and exploitotion; Everett C. Collow, Philodelphia
zone publicity heod for Worner Bros.; A. J.
Vonni, district monoger; J. Ellis Shipmon, confoct
manager; Herman Levine, local heod of real estate;
and J. M. Flynn, district monoger.
wM
BOXOFTICE November 8, 1952 19

3iicbara T^o^i'^'
. ._ pictures
/^ ITS ''THE HAPPY TIME
AT RADIO CITY MUSIC HALL «

1H AMIVI
Oscab
oroduced
Sincerely.
FOR YOUR
BEST TIME
Stcvv\£fiM fO»AwM^ pWL

—
Rep.
7Ke«t a^ S

! directors,
j
trailers.
I
program
I Sponsoring
: November
i (m
iieiwa
n iM
ton
tiKilll
illetlic:
lilt a
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Mffiil
SlOllill
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[ UVELAND CLAIMS A FIRST Poll Reveals TV Viewers
"ilm Theatres Sponsor
^..n a -^
rv Program Series btill Are Moviegoers
CL£Vi;LANl>— In what ia cluinu'cj to be a
(first" In the Industry, u inarrlugc of motion
Ictures and TV took place on Sunday (2)
torn 1 p. m. to 1 :30 p. m. when the first
|f a series of 13 proi;iani.s devoted solely to
he movies and movie personnel was
[lUlatcd over local WXEL-TV, sponsored
uintly by a group of first run Cleveland area
.heatres and seven leading motion picture
producers. Tlie producer of the series Is
Juslc Corp. of America. BUI Gordon will
the programs.
Inicee
iACKEKS IN THE TIEUP
theatres are the RKO Palace,
x)ew's State. Ohio and StlUman, Warners'
Vllen, the Hippodrome, Tower, Lower Mall
uid Pairmount. All. except the Fairmount,
lire downtown houses. The Fairmount, a deuxe
suburban theatre, has established a large
.oUowing with first run presentation of uniisual
and outstanding English pictures. Producers
who are sharing the sponsorship of
his experiment are MGM, 20th-Fox, Paranount,
Warners, United Artists, Universal-
International and Columbia. Others are expected
to get into the deal at a later date.
It is the hope of those who initiated this
{)rogram to establish "a lasting marriage in
wblch movies and TV will live happily toother
ever after." If it can produce bigger
md better theatre boxoffice grosses in Cleveland,
the plan w'ill spread to other areas.
As set up, the half-hour program will feature
leading local motion picture men on a
rotating panel who will present interesting
information about current and coming film
attractions. And they w'ill participate in a
Movie quiz in which they will try to answer
questions submitted by the hstening public.
Prizes for stumping the panel will be guest
tickets to any of the sponsoring theatres.
COST AROUND SI.OOO
WT:EItLY
Visiting film personnel—stars, producers,
publicity men—will be presented on
the program, and when available, the pro-
I
|gram will include clips from pictures and TV
Estimated total weekly cost of the
is $1,000.
A somewhat similar program was staged
last year over local radio station WERE. It
met with moderate success. A much greater
TV program scheduled on Sunday when all
members of the family are at home and at
ipe
response is expected from the motion picture-
tlieMl an hour when the greatest audience is available.
While this trial marriage is aimed specifically
to improve first run theatre attendance,
it is hoped that it will also recreate
a general interest in motion pictures.
Start 'Louis' Publicity
NEW YORK—National magazine publicity
on "The Joe Louis Story," to be produced
by Stirling silliphant, will start in Ebon?
with a cover picture and 12-page story. Other
magazine stories scheduled within the next
two months are "The Joe Louis Nobody
Knows," "The Night Louis Fought Marciano"
and "Search for Marva."
HOLLYWOOD—There Is a real and continuing
need for motion picture theatres, recognized
"either consciously or unconsciously"
even by confirmed home-TV viewers, and
based on psychological factors. It Ls contended
by one research organization on the basis of
a recent poll to determine the Impact of television
upon the nation's movlcgolng habits.
As conducted by Applied P.sychology Associates,
of which Ward J. Jen.ssen, Ph. D., Is
director. In the Los Angeles area, the poll's
results were interpreted to indicate that the
need for film theatres "will not vanish entirely—at
least not as the result of TV competition,"
If producers will continue to supply
celluloid fare which make It easy for the
viewer to identify himself with one of the
leading characters and thus participate In
the entertainment on an active basis.
FIND 37% OWN TV SETS
A staff of psychologist-interviewers, questioning
a representative sample of theatregoers
as they left various Los Angeles .showcases,
established that 37 per cent of those
interviewed are TV set owners or have easy
access to one.
Of these 37 per cent, only 1 per cent attend
movies more than once a week; 23 per
cent attend "about" once a week; 26 per
cent "about once every two weeks; 24 per
cent "about" once a month; 16 per cent
"about" every two months; 10 per cent less
than once every two months. Conversely, of
the 63 per cent who neither own nor have
easy access to a TV receiver, 2 per cent attend
movies more than once a week, 34 per
cent once a week, 36 per cent once every two
weeks, 21 per cent once a month, 4 per cent
once every two months, and 3 per cent
less than once every two months.
Of the set owners. 21 per cent would prefer
to watch the same picture over TV to seeing
it in a theatre; the remaining 79 per cent
would prefer viewing it in a motion picture
house. Among non-set-owners, 83 per cent
voted for theatre viewing, 17 per cent for
home TV reception of the same film.
MUSICALS TOP PREFERENCES
Although by varying percentages in each
case, both TV owners and those without video
sets were in agreement as concerns their
preferences in celluloid entertainment. Each
category placed musicals at the top of the
list, followed in order by mysteries, comedies,
westerns, romances, adventure-action fare
and "miscellaneous."
Significantly, 72 per cent of those polled
indicated they are planning to purchase a
TV receiver within the next 12 months; the
remaining 28 per cent do not contemplate
such a purchase.
After these points were established, the
pollsters began "depth" interviews to determine
why TV owners still attend theatres.
Among their findings, as reported by Jenssen
"The primary reason why people enjoy or
do not enjoy a movie (either on TV or in the
theatre) is related directly to the extent to
which they are able to project themselves
Into one or more of the roles being portrayed
. . .
"However, apart from the movie Itself, the
physical seltlnK In which the movie Ls viewed
was found to be an Important factor contrlbuilng
to the degree to which the viewer projects
himself Into a movie role . . . they are
not able to project themselves (watching a
movie on TV) with the .same ease as in a
motion picture theatre . . .
"Second, there Ls greater continuity to a
theatre presentation of a movie because of
the lack of Interruptions for commercials . .
"PInally, the theatre surroundings encourage
participation . . . because of the fewer distracting
The final conclusion Ls
stimuli . . . that there Is a real need for the motion picture
theatre, and that this need Is recognized,
either consciously or unconsciously, even by
people who own TV sets."
Adds the report:
"It is quite probable that the need for motion
picture theatres will not vanish entirely
at lea.st not as the result of TV competition.
If . . . producers will turn out pictures which
make it easy for the viewer to participate, or
project, then people will continue to attend
theatres. If movie producers fall to do this,
however, then the future of the movie theatre
is very much in doubt."
Fabian Not Now Working
On Theatre TV Programs
NEW YORK—Fabian Theatres has no present
plans for theatre television programming.
S. H. Fabian, circuit head, said Monday i3>.
He said it was the old story of what came
first, the chicken or the egg. Theatres want
assurance of programs before installing television
equipment, and programming depends
on the number of outlets available. The circuit
does not plan to furnish any theatres for
the closed-circuit television sales convention
of James Lees & Sons Co.. he said. He was
optimistic about the results of the presentation
of the industry request for closed-circuit
channels before the Federal Communications
Commission in January.
TV Censorship for Quebec
Aim oi Premier Duplessis
QUEBEC—Premier Mai:;u-i Uuple.^sis intends
to ask for enactment of a television
censorship law by the Quebec provincial parliament
which will open November 12.
This will be the first television censorship
on the North American continent.
Duplessis plans to have the present board
of film censors handle the problem. He aims
for censorship for both live and filmed programs.
A similar bill is under discussion In Ontario.
MGM to Make 'Stratfon' Sequel
HOLLY\VOOD .•X sequel to the popular
"The Stratton Story." filmed in 1949. is in
preparation at MGM. where Jack Cummings.
who produced the original subject with James
Stewart starring as the baseball player, has
been handed the supervisory reins.
BOXOFFICE :
8, 1952 23

I
7t> ATTEND
itramoiJinClrade Smti
—first "Road" show in color by
TECHNICOLOR
Showmen will take to it on sight because the practised eye of men
who know pictures best will know that this one will be the topgrosser
of '53... just as the last "Road" picture was the industry's
biggest money-maker of its year from any company.
-^^XQ for/llL-tfie
BALI IwQk^
of whick -fKese
are just a
w samples..
Bing baits Bob into all these booby traps. Bob fights a savage tiger.

J
DORonnr
I
Produced by HARRY TUGEND- Directed by HAL WALKER
by FRANK BUTLER, HAL KANTER and WILLIAM MORROW
P'v
e'Songs-Lyrics by JOHNNY BURKE- Music by JAMES VAN HEUSEN
.: Job necks with a titantic squid. Bob is carried away by on amorous gorilla. ^«_^
PLACE OF SCREENING
ALBANY
Foi Sc>e«nin| Room
105? Brotdnny 2XPM.
AnANTA
PjrimounI P(0|ect>on Room
IVt WillonSI.N.W
?PM
BOSTON
Pdimounl P(0|tctioo Room
M 6? B«(k(Hey Sl(e«l
2 P M
BUFFALO
F'jramount PtO|Klion Room
4M hinkim SliMt
2 PM
CHARlOTTf
I
ifimounl ProiKtiOfl Room
•W South Church SliMl 10 AM
CHICAGO
Paramount Pro|Klion Room
1306 South Michigan Ave ^ 130PM
CINCINNATI
foi S

:
. . . Over
.
'
•
'^M^eotMd ^efi^wC
Danny Kaye Forms Company
To Produce Independently
Hither and yon in tlie Hollywoodlands
Danny Kaye has formed an independent production
partnership with Norman Panama
and Melvin Frank, who recently exited berths
at MGM, and will star in "ICnock on Wood,"
a musical which will be filmed in London,
Paris and Zurich next spring. Panama and
Pi-ank will share the producing, directing and
writing chores . . . Jack E. Baker, Republic's
vice-president in charge of production and
studio operations, took off for Europe on a
production-distribution survey mission on behalf
of Headman Herbert J. Yates . . . The
Anatole Litvak-Benagoss Production entry,
"The Girl on the Via Flaminia," is set for a
definite December 1 start in Paris, with Kirk
Douglas in the male starring role and Litvak
megging for United Artists release . . . The
new Pathecolor process will be utilized by
Albert Zugsmith's American Pictures on his
upcoming "Female of the Species," which is
.
. .
set for lensing on location in Spain early
next year Handed option pickups were
Robert
. .
Emmett Dolan, Paramount producer
who is now readying "White Christmas" as a
Bing Crosby-Fred Astaire vehicle, and Gottfried
Reinhardt, MGM producer-director,
whose next megging assignment will be the
Sam Zimbalist production, "The House on
Humility Street," to topline Ava Gardner .
Realigning his studio staff following the recent
resignation of Marvin A. E^ell as vicepresident,
Samuel Goldwyn named Axel L.
Nissen, former studio auditor, as business
manager, with Earl Dietsch succeeding Nissen
in the auditor post.
Cinecolor Appoints Burkett
General Sales Manager
In line with current plans to double its
present processing capacity, Cinecolor has
named James S. Burkett, veteran of the
production and distribution fields, its general
sales manager, headquartering at the
company's Burbank plant.
Burkett, who at various times has been
associated with Sol Lesser, Monogram and
other organizations, produced nearly a score
of "Charlie Chan" mystery films as well as
numerous other features.
At the same time,
Cinecolor named David
Griffith, a British industry executive, as
supervisor of the company's laboratories in
England.
Emphasizes Asia's Importance
As Market for U.S. Films
Asia's importance as a market for American
films was emphasized to studio leaders during
the recent Hollywood visit of John Evans,
head of government film censorship for
Singapore, Malaya and Sarawa, who was
guest of honor at a luncheon hosted by Jo.seph
I. Breen, chief of the Motion Picture Ass'n
of
America's production code administration.
Malaya, said Evans, is one of the world's
biggest consumers of celluloid, with 350 theatres
and 5,000 16mm sound projectors. In
By
IVAN SPEAR
1948, he reported, 1,200 features were used,
and the annual consumption never drops below
800. Of nearly 900 features booked in
1951, 350 were of U.S. origin, 45 were English,
26 Egyptian, 195 made in India and 237 were
Chinese, made in Hong Kong.
Motion pictures' firm hold on the populace
was further stressed by Evans in his citation
of boxoffice scales—up to $1.00 (American) in
major cities such as Singapore, Kualalumpur
and Penang—and to 50 cents in smaller towns,
even though the average worker's pay is the
equivalent of only $75 a month in U.S. currency.
He has headed the Malay censorship
bureau for seven years.
Story Sales Continue Brisk
With Purchase of Five
Activity continued brisk in literary circles.
Five sales of story properties were recorded,
with MGM and U-I accounting for two each.
To MGM went "The King's Thief," a Robert
Hardy Andrews original, which Edwin H.
Knopf will produce, and "Flight to the
Islands," a magazine yarn by Elizabeth Enright,
to star Spencer Tracy. "Thief," slated
for Technicolor lensing, is a costumer localed
. .
in England during the reign of Charles II;
"Flight," a comedy-drama, will be scripted by
Garson Kanin . The U-I acquisitions were
Frank Guber's original western, "Fort Starvation."
which Aaron Rosenberg will produce,
and "Stopover," a novel by Carol Brink, for
which Barbara Stanwyck was signed as the
star. It's being penned for the screen by
James Gunn as a Ross Hunter production . .
Picked up by 20th Century-Fox was "The Kid
in Left Field," a baseball yarn by Jack Sher,
which Leonard Goldstein will produce as a
Jeffrey Hunter topliner.
'Miss Sadie Thompson' Role
Next for Rita Hayworth
Among tidbits of casting news gleaned during
the period, probably the most noteworthy
was Columbia's announcement that Rita Hayworth's
next for the studio will be "Miss
Sadie Thompson," based—you guessed it—on
W. Somerset Maugham's "Rain." It'll be done
in Technicolor, with Harry Kleiner now at
work on the screenplay . . . Anthony Quinn will
be the leading heavy, and Hero Jeff Chandler's
antagonist, in Universal-International's "East
of Sumatra" . . . Republic rounded up Brian
Donlevy, John Lund, Joan Leslie and Audrey
Totter (the latter on loan from Columbia)
for the stellar roles in "The Woman They Al-
. . Sequoia
most Lynched" . . . Frank Lovejoy will portray
a gambling czar and big-city underworld
boss in Warners' "The System" .
Pictures, headed by Sol Lesser, Arthur Gardner
and Jules Levey, booked Edward G. Robinson
to portray a detective in "Harness Bull"
at MGM, Teresa Wright was inked
for the role of Spencer Ti-acy's wife and
Debbie Reynolds' mom in "Years Ago."
Roy Rogers and Dale Evans returned to
Hollywood after six weeks in the east, during
which they fulfilled an engagement at the
Madison Square Garden world championship
rodeo and one-night rodeo stands in Ohio,
Indiana and Kentucky.
Disney to Sell 1 6mm Film:
For Nontheatrical Use
Plans for the expansion of the Walt
Disney interests into the nontheatrical
16mm field have been completed and, according
to an announcement by President
Roy O. Disney, a number of films will be
made available to that market shortly
after the first of the year.
For consumption by educational,
church, club and other organizations, the
kickoff subject will be "The Alaskan
Eskimo," the first Disney venture produced
exclusively for 16mm audiences,!
and the initial entry in a new series,
"People and Places." All the releasesi
will be in color.
Disney has licensed 65 distribution unitsl
throughout the country to handle the|
\
films, under the direction of Carl Nater.lj
who heads the company's nontheatricallj
department.
Others in the lineup:
"History of Aviation," "Behind the
Scenes of Walt Disney Studio," "Disney
Cartoon Parade Number One," "Clock
Cleaners," "Bone Trouble" and "Donald
and Pluto." They represent both live-action
and cartoon footage.
Demand for 16mm subjects has increased
greatly since the war, Disney
says. In addition to schools, churches,
clubs and social groups, industrial plants
are using 16mm for morale building purposes.
Lesser, Nordemar to Make
Films in Scandinavia
Formation of Aurora Pi-oductions by S
Lesser and Olle Nordemar, to make featu
films in Scandinavia, was disclosed coincide:
with the departure of Nordemar for his honi'
land after huddles with Lesser in Hollywoo
Under the setup, Nordemar—who heai :
Sweden's Art Films and was the producer
"Kon-Tiki"—will make two films annual)
Also during 1953 he will produce a feature
Africa and at the same time will pick i
background material for use in Lesser's Ta^
zan series.
Aurora will also handle the Scandinaviti
distribution of three of Lesser's upcomii;
films, "The Life of Jesus" and the reiss»( ^
of "The Iron Mask" and "Mr. Robinscj
Crusoe," starring Douglas Fairbanks sr.
Wisberg and Pollexfen Prepare^^
T-wo More for Cameras
Having disposed of its latest completed fef|
ture, "The Velvet Cage," to Columbia for distribution,
the independent unit headed tl
Aubrey Wi.sberg and Jack Pollexfen is readjl
ing two more subjects for early camera star!
as part of a 1952-53 slate of ten. The lcad-o:r
entry is "China Gold," which will be fo:|
lowed by "Neanderthal Man."
Prior to "The Velvet Cage." which stall
Helen Walker and was mesged by E. /I
Dupont, Wisberg and Pollexfen wrote anl
produced "Captive Women" in associatloi
with Albert Zugsmith's American Picture.'!
This one was purchased for distribution b|
RKO Radio.
|
26 BOXOFFICE November 8, 195:

mmm77
HE'S OFF
OPENING VltEK K\
THE
ROXV THtM«t,y-
WGGEST NW-Hjam^
^^THEVtg'- HELDOgR
all
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BIG ONE
Another
Harry M. Popkin presents RAY MILLAND as "THE THIEF" with Martin Gabel and introducing Rita Gam
Executive Producer Harry M. Popkin Written • for the screen by Clarence Greene & Russell Rouse
• Music by
^^, Herschel Gilbert Produced • by Clarence Greene Directed by Russell Rouse A Ha • • rry M. Popkin Production
thru IIJI

|
Rogers Hospital Collection Cans In the Newsreels
Success in First 60-Day Period
MoYietone
Koreo if he
News,
is
No.
elected;
88: Ike soys
Stevenson
he
soys
will go t
Moscow co
end Koreon war; bottle on Korean front; Tito J
U.S. heiress noble
trounces California, 10-0; topple;
visitor
man;
U.S. carrier; on
USC
weds British
Michigan
Minnesota, 21-0; Hollywood acclaims "Snows c
Kilimanjaro" at gala premiere; Myles Standish schoc)
dedicated.
News of the Doy, No. 218: Acheson tells UN Reel
block Korea peoce; world's biggest helicopter; U.:.
navy host to Tito; U.S. heiress bride of a lorci
dozzling fashion parade at historic Versoilles; US
blanks California; Michigan swamps Minnesota; Duk
trounces Virginia-
Paramount News, No. 21: Test flight for world
largest helicopter; U.S. heiress weds Scottish noble
man; American wins Nobel prize for medicine; Tri
aboard U.S. corrier Coral Seo; harness champion o
tends farewell luncheon; USC vs. California; Virgini
vs. Duke.
Universal News, No. 408: Acheson bars Koreo
peace of dishonor; hurricane ravages Cuba; Hughi
helicopter flies; Nate Blumberg accepts award fc
"Bright Victorv," Universal film; flower fontosic
football.
Warner Pothe News, No. 23: Champion climol
Lewis orders miners back to work; Tito sees oir she
aboard U.S. carrier; world's biggest helicopter i
first flight; navy firefighters do job in 15 second'
Michigan State swamps Pennsylvania State; Dul<
whips Virginia; USC upsets California.
COLLECTIONS GOOD—Loew division managers report to Joseph R. Vogel, circuit
head, and Ned Shugnie, campaign director, on the first 60 days of collections in candy
stand containers for the Will Rogers Memorial hospital. Cans are running at the rate
of about $1.65 per week. Left to right Salli Levi, Ned Shugrue, Joseph R. Vogel, William
Phillips and Maurice Seidlitz.
NEW YORK—Collections in cans placed on
candy counters in Loew's theatres have been
running at the rate of $1.45 per can per
week during the first 60 days of the test
which expired October 30. The collections
included pennies, nickels, quarters and dimes.
More than 3,200 cans are now in circuit
and independent theatres around the country.
If these reach and hold the pace set in
Loew's houses, the collections can run up to
nearly $250,000 per year.
Joseph R. Vogel, chairman of the plan, is
urging all exhibitors to make their reports
and remittances as soon as they have finished
their first 60-day period and to make
sure that new collection boxes are on the
candy stands before the old ones are opened.
National Screen will ship cans to participating
theatres upon request.
Forty-eight more theatres in Michigan and
20 more in West Virginia have joined the
Will Rogers Memorial hospital collection-canon-candy-stand
project. Twenty-one Shea circuit
theatres in Pennsylvania, New Hampshire,
Massachusetts and Ohio have also
enlisted.
The Michigan houses, recruited by Leon
Bamberger of RKO, are affiliated with Wisper-
Wetsman, Cassidy circuit, Ward, Schulte and
others. United Detroit Theatres had already
enrolled. The West Virginia theatres, reported
by C. A. Hill of 20th Century-Fox, comprise
the Newbold-Keesling circuit.
Rogers Christmas Salute
Gets Sendoff November 1
NEW YORK — The Variety Clubs-Will
Rogers Memorial hospital annual Christmas
Salute was launched officially November 1
by A. Montague of Columbia Pictures, president
of the hospital.
Charles Feldman of Universal heads the national
distribution committee, and Sam J.
Switow of Louisville is head of the national
exhibitors unit. Both have representation in
every exchange area.
During the salute everyone of the amusement
industry, or allied to it, will be asked to
sign the famous five-mile-long Christmas
greeting to patients at the hospital, and to
contribute a dime, a dollar or an endowment.
"The need for intensified effort to increase
the yield in this year's campaign," says
Montague, "is immediately understandable
when one examines the mounting costs of
operating such an institution."
The lineup of the national exhibitor committee
of the annual Christmas Salute of the
amusement industry has been completed by
Sam J. Swatow, national exhibitor chairman.
He predicted that the goal of 150,000 signers
of the scrolls and $200,000 in contributions
will be reached. During the campaign, November
and December, Switow is making his
headquarters at the national office of Variety
Clubs-Will Rogers hospital, 1501 Broadway.
Members of the exhibitor committee are:
Albany, Saul Ullman; Atlanta, E. E. Whitaker
and John W. Harrell; Boston, Benjamin Damlngo;
Buffalo. Elmer Lux and Myron Gross;
Charlotte, Scott Lett; Chicago, Jack Rose;
Cincinnati, Van Schwartz; Cleveland. Frank
Murphy; Dallas, John Rowley; Denver, Pat
McGee; Des Moines. Charles Niles; Detroit,
Jim Sharkey and Art Robinson; Indianapolis,
E. L. Ornstein; Kansas City, Elmer
Rhoden jr.
Also, Los Angeles, A] O'Keefe; Memphis,
Herbert Kohn; Milwaukee. Hugo Vogel; Minneapolis.
Ben Berger; New Haven, Harry
Feinstein; New Orleans, Henry Plitt; Oklahoma
City, Morris Loewenstein and J. C.
Hunter; Philadelphia. Alfred J. Davis and
Jack Greenberg; Pittsburgh, Moe Silver; Portland,
Art Adamson; St. Louis, Joseph C. Ansell;
Salt Lake City, George Smith; San Franci.sco,
Rotus Harvey; Seattle, Fred Mercy;
Washington, D. C, Morton Gerber, and Jacksonville-Tampa,
Guy A. Kenimer.
Movietone News, No. 89: Raging typhoons swee
Indo China and Philippines; prison rioters ho
hostages; battle of ridges rages in Korea; novt
maneuvers filmed for movie; army helicopters ossi
"Invasion"; motor maniocs get on the ball; ho
it feels to win $140,000.
News of the Day, No. 219: Desperate fightir
on Korean hills; command performance of MG.
movie; prison mutiny; flood in Venice; pro footbc
thriller; sweepstake winner; new daredevil spor
presidential spotlight.
Paromount News, No. 22: Prison droma In lllirx>i
French TVA huge dam dedicated; royal film pe
formance; forest fires rage out of control; wrestlir
a la Poree.
Universal News, No. 409: United Nations, Vishii
sky orates as Korean battle rages; Nazi gener:
freed; typhoon hits Saigon; flying toothpick; Hiri
shima peace bells; new sweaters an old yarn; grade
basketball.
Warner Pothe News, No. 24: Battle of ridges go
on in Korea; Vishinsky in UN attacks U.S. on Kore
French open "own TVA" in Rhone valley; Queen or
Philip open dam in Wales; the Ruhr sends be
to Hiroshima; Doris Day Sporks "Gift Lift" f|
Korea; the campaign winds up; football; unt)eot('
49ers whip Dallas; Maryland grid stars bare bril
attempt.
•
Telenews Digest, No. 44A: Texas—heavy equi
ment dropped by 'chute; New Jersey— biologist wi
Nobel prize; England—royalty attends London we
ding; Seoul—Korea makes first movie since w
began; election day draws near; Duke-Virginia foe
boll gome.
Telenews Digest, No. 44B: Political news—compoii
windup in New York; Kentucky— forest fires rage
timberlond; rioting convicts seize guards; Nehru visi
dam construction; East Africa—Kenya police qu
riots.
28 BOXOFFICE November 8, U

i;
BOXOFFICE November 8, 1952 29

BOXOFFICE
BAROMETE
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentoge in
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross rating above or below that mark.
Assignment—Paris (Col) 130 100 100 100 120 80 110 100 110 125 55 90 90 101
Arctic Flight (Mono) 100 100 95 100 100 9£
Back at the Front (U-I) 105 85 105 110 75 90 90 90 90 85 90 70 90 90 91
Because You're Mine (MGM) 130 150 110 75 175 85 120 150 125 140 160 300 143
Beware My Lovely (RKO) 110 100 70 90 105 95
Big Sky, The (RKO) 115 135 100 125 175 170 90 100 75 125 170 115 85 125 120 130 90 160 125 123
Bonzo Goes to College (U-I) 100 110 95 85 90 90 85 70 91
Brigand, The (Col) 70 80 100 100 100 80 100 85 70 100 100 86 75 8E
Caribbean (Para) 101 95 120 110 120 70 100 60 105 100 95 60 130 65 100 9S
Devil Makes Three, The (MGM) 120 130 105 80 75 95 75 100 115 85 120 70 85 75 80
Golden Hawk, The (Col) 110 105 95 115 90 W
Hellgate (LP) 90 110 85 125 110 90 100 100 101
Holiday for Sinners (MGM) 100 100 80 100 100 100 70 100 105 100
Island Rescue (U-I) 96 125 85 110 200 90 130
Ivanhoe (MGM) 232 200 230 135 155 400 250 300 20O 265 275 300 120 175 195 360 240 300 250 241
Just for You (Para) 107 115 150 115 110 110 1.50 125 105 205 125 110 80 140 120 110 110 150 125
§. Lady in the Iron Mask (20th-Pox) 80 85 100 95 120 100 100 90 90 80 100 105 100 65 45 100 911
Lost in Alaska (U-I) 101 110 110 110 100 65 135 85 80 75 90 60 100 95 125
Lusty Men, The (RKO) 150 110 100 95 125 65 loa
Miracle of Fatima, The (WB) 130 210 115 220 140 200 375 200 140 190 175 165 280 140 200 20
§1 Monkey Business (20th-Fox) 102 110 140 115 125 115 90 150 95 125 110 85 130 95 110 95 120 110 112
My Man and I (MGM) 125 130 95 75 70 100 80 85 110 90 60 50 8Sl
My Wife's Best Friend (20th-Fox) 97 80 100 85 110 80 90 110 80
O. Henry's Full House (20th-Fox) 110 125 80 100 90 130 80 160 125 85 175 95 120 55 135 120 11
One Minute to Zero (RKO) 117 125 140 100 110 170 90 190 115 80 150 160 115 90 115 120 110 125 115 150
Rainbow 'Round My Shoulder (Col) 80 70 100 100 100 100 100 100 941
Ring, The (UA) 100 250 125 90 140 141
Rose Bowl Story, The (AA) 100 135 100 100 80 90 101
Snows of Kilimanjaro, The (20th-Fox) 230 275 200 250 250 200 195 300 330 300 253
Somebody Loves Me (Para) 104 85 135 150 115 75 105 95 170 115 100 80 170 70 125 100 iia
Son of Ali Baba (U-I) 95 100 100 130 85 95 100 90 60 115 95 100 95 110 9f
Stranger in Between (U-I) 130 115 100 100 120 90 m.
Thief, The (UA) 135 90 150 140 195
Thief of Damascus (Col)
Untamed Women (UA)
Washington Story (MGM)
Way of a Gaucho (20th-Fox)
Well, The (UA)
Women of the North Country
Yankee Buccaneer (U-I)
You for Me (MGM)
TOP
THE
OF
HITS
WEEK
Individual runs, not an average.
Pictures witti less than five runs
do not appear in the chart above.
(Rep)
100 95 90 95 80 100 80
100 100 150
100 85 100 110 90 65 110 90
102 105 110 80
80 80 110 95 150 75 125 130
96 100 100 100 100 100
90 105 105 90
96 100 85 100 65 95 70
^ ^ ^ —0\ -
Miracle of Fatima, The (WB)
Indianapoli.s 375
Snows of Kilimanjaro, The (20th-Fox)
San Francisco 330
Philadelphia 300
Los Angeles 250
Minneapolis 250
Buffalo 230
100 100 85 90 105 95 55
80 90
100 100 921
100 125 loe
95 70 85 80 100 100 100 100 85 75 911
95 95 75 55
95 120 140 100 105 95 155 65 160 70 10
95 90 110 60 120 95
100 75 60 80
50 1 00
90
60 921
100 100 80 100 98 95 105 100 100 9SI
3. Because You're Mine (MGM)
Philadelphia 300
4. Ivanhoe (MGM)
Seattle 250
5. Springfield Rifle (WB)
Kansa.s City 200
6. Thief, The (UA)
San Francisco 195

i^our Right Hand!
V
2023 SO HiGGiNs AVE GRAY-McFARLAN I) THEATRES PHONE 3044
From the Office of
Mr. Nathan Cohen, FLOYD L. GRAY
r. ,. rp,-, CAMPUS THEATRE
tXeCUtlVe LOltOr
MissouIq, Montono
BOXOFFICE
825 Van Brunt Blvd.
Kansas City, Mo.
Dear Mr. Cohen:
You may or may not recall me and my trip
through the plant in 1950 when I was on my way to Little
Rock, Ark., to talk to the ITOA. This may bring to your
mind "Father Gray" and his public relations program which
you featured on the cover April 8, 1350. Anyway it's me again.
A few changes hove taken place in my life in the
last couple of months. I went into business for myself here in
Missoula, Mont., starting February 15. It is a new road for
me but one I am not fearful of. I think the same effort and
planning for myself shall be just as fruitful as for the other
fellow as I have done in the past years.
1 brought with me years of experience, lots of ambition
and the necessary physical requirements to start with a bang.
But I came upon a horrible discovery, I am without
BOXOFFICE and without it you might as well have your
right hand gone when it is time to book and buy. Naturally
the BOXOFFICE I have been getting for years belonged to the
company for which I worked, so the copies remained there
after I
left.
So in order to really get in business, would you do
me a FAVOR and see that I get my subscription under way
immediately, so I am enclosing my check for $5.00.
Kindest personal
regards,
^/a^ Jd.
Qiatf,
L Jhe I~^^ul6e Of the i v lotion {-"^Icture ^ndustru

e
•
!
^
ALREADY 2,000 THEATRES HAVE
INSTALLED THIS MIRACLE SCREEN!
There MUST be a reason!
Sati$faclion in every seol!
Plain to see from any angle!
Eliminates glare and distortion!
Gives amazing new depth!
.1 Perfect sound transmission!
No perforations!
IT'S EASY ON THE EYES!
CYCL^RAMJC CUSTOM
SCREEN
B.F. SHEARER COMPAN
lOS ANGELES 1964
PORIUND
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• R[. 3-1145 1967 K. W. Kearnej • *T. 7543
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THEATRES
Paramount to Make Five
Films Abroad in 1953
NEW YORK—Paramount will produce a
minimum of five features abroad in 1953,
compared with three this year. The films will
be shot in five widely separated locations.
Three will be in Technicolor.
Mel Epstein will produce "Legend of the
Inca" in Technicolor in Peru. "Wings Across
the Sea" will be produced in Technicolor by
Joseph Sistrom and directed by John Boulton
entirely in England. Sistrom will also produce
"Persian Gulf" in the Middle East. Bernard
Smith will produce and Charles Vidor
direct "Rhapsody" in Switzerland. "Elephant
Walk," also in Technicolor, will be filmed in
Ceylon, with Irving Asher producing and
William Dieterle directing.
This year Paramount made "Roman Holiday"
entirely in Italy. "Little Boy Lost" was
partly filmed in France and is now being
finished in Hollywood. "Jamaica" was partly
filmed on that island.
RKO Theatres Net Profit
For 3rd Quarter Drops
NEW YORK—RKO Theatres reports a consolidated
net profit for the third quarter of
1952 of $448,608.89, after taxes and all other
charges, including loss of $173,640.02 on sale
of capital assets.
For the third quarter of 1951 the consolidated
net was $502,205.26, after taxes and
all other charges, including a profit of
$1,690.49 on sale of capital assets.
Consolidated net for the first nine months
of 1952 was $623,411.88, after taxes and all
other charges, including loss of $157,121.47
on sale of capital assets, as compared with
consolidated net for the first nine months
of 1951 of $1,053,844.67, after taxes and all
other charges, including profit of $380,577.22
on sale of capital assets.
Mayer-Kingsley Planning
Release of French Film
NEW YORK—Arthur Mayer and Edward
Kingsley plan early release of "Life Begins
Tomorrow," made by Nicole Vedres, French
woman director, and starring Jean-Pierre
Aumont. Its French title is "La Vie Commence
Demain." It presents Jean Rostand, biologist;
Jean-Paul Sartre, philosopher; Picasso,
sculptor; Le Corbusier, architect; Daniel
Lagache, psychoanalyst, and Andre Gide,
author.
Filmack Makes New Trailer
In Color for Christmas
CHICAGO — A new full-color animated
Christmas greeting trailer has been produced
by Filmack Trailer Co., according to Irvnig
Mack, president.
Produced in beautiful natural color, the
animated trailer was handled by Filmack's
new animation department at the company
studios here.
WB to Show Dec. Release
NEW YORK—Warner Bros, will nationally
tradeshow "Abbott and Costello Meet Captain
Kldd," a Woodley production in Supercinecolor
starring Charles Laughton November 19. The
picture will be nationally distributed December
27.
Theatre
Construction,
Openings, Sales and Leases
K-:-:-fr»X'.«'»>:-:-;-i-:v:-:-
CONSTRUCTION:
£1
-,^
Gaston, N. C.— Lyie Wilson is building o 342
drive-in here.
Harrisburg, III.—Olin J. Ingram plans to enc
one of his ramps at his drive-in here to pet
y ear-around operation.
Havana, III.—The Kerasotes Theatres of Spr
field is building a 400-car drive-in on Route 78.
Idaho Falls, Ida.—Work is in progress on a $1 -
000 remodeling of the Poramount Theatre.
Junction City, Ore.—Ted Francis is building o C|.
car dnve-in east of town on Highway 99 . . . Willh
Thrall is building a 400-car drive-in a mile scV
of Junction City, near Eugene.
Kilmarnock, Va.—Ben Pitts has been building V
225-car Pitts Drive-ln for November I opening, i
McAlester, Okla.— Fred Rogers will build a drivin
here.
Pryor, Oklo.—Mrs. Fred Allred is to build a drivVi
for early spring opening.
Roulette, Pa.—Cliff Brown has been grading r
a dnve-in between Roulette and Port Allegany.
Toledo, Ohio—Construction is under way here oo
new drive-in at Reynolds rood and South ave
for the Jesse James Enterprises, Inc.
OPENINGS:
Alsey^ III.— Paul Stehmon and Tom Donner !(
Winchester, III., have opened o 350-car drive-in sen
of here on Route 106.
Cobalt, Ida.—W. L. Strotton is opening o new tt'-
tre here, named the Cobalt Recreation Hall. ;
Laurinburg, N. C.—Meiselman Theatres opene

,
main
I
Canadian,
I the
I
I
I more
I
predict
I Not
;
On
'rtnj
CHESTER FRIEDMAN
EDITOR
i
HUGH E. FRAZE
Associalo Editor
hum^f^
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
tlil
"'*^>
ilMI,
ndiu
^^oom, (/^c
— Chester Friedman William Horner Matt Saunders
Two More Showmen Earn Their Third
oom
BOXOFFICE Honor Roll Citation
Two theatremen became third time candidates
on the BOXOFFICE Honor Roll by
the
submitting outstanding examples of showmanship
to the Showmandl.ser .section during
the month of October. They are Charles Blck.
manager of the DIpson's Plaza Theatre, EIrle,
Pa., and John Falco, manager of the Majestic,
Beloit. Wis., and district manager for Standard
Theatres.
Larry
Bick developed a Hollywood-type Jackpot
quiz for the theatre with the sponsor.=hlp of
George Forhan jr. radio station WIKK, station WICU-TV and John Falro
the Erie Dl.«patch. A contract valid for one
year assures the theatre of the promotion of
Its screen shows as a weekly tleup. He formerly
was cited for showmanship by BOX-
OFFICE In July and October 1951.
Falco was previously listed on the Honor
Roll in March 1948 and March 1952. His
latest recognition was for his participation
In Business Education day reported in the
Showmandlser issue of October 18.
George Forhan jr., manager of the Montcalm
Aubrey C. Couch
Theatre, Hull, Que., who received a Finis W. StillweU
The fourth campaign
Citation in October 1948 was on the latest
Honor Roll for exceptional newspaper ads
he prepared.
The other seven showmen on the October
list were first-time candidates, although most
have been trying to place on the roll of out-
.standing exploiteers.
Dan Guest, manager of the Tower Theatre,
Wichita Falls. Tex., led the field in
theatre fronts. Finis Stilwell, McSwain Theatre.
Ada, Okla., was cited for ballyhoo.
Paul Turnbull Aubrey Couch, manager of the Tennessee Ray LaBounty
Theatre, Knoxville. received a Citation for the
best original idea of the month. He established
a convention studio in the theatre
lobby as a service to the public and blueprinted
a plan which was adopted by other
exhibitors during the national election.
William Horner, manager of the Odeon,
Brampton, Ont., received a Citation for the
best house program of the month. Still another
Canadian, the third during October
to make the honor roll, was Paul Turnbull,
Dan Guest manager of the Granada, Hamilton, Ont.
( li.irh's Bick
Turnbull obtained a Geiger counter for part
of a display in the lobby tied into a citywide
hunt for radio active sand as part of his
campaign for "Atomic City."
Matt Saunders, manager of the Poll, Bridgeport,
Conn., received the Citation for co-op
ad, and Ray LaBounty, manager. Arcade
Theatre, Cambridge. Md., submitted the outstanding
window display.
Citations are awarded to manager, assist-
to be outdone In Canada, (he
Ddeon clre iiK, just drawing Its breath
jfter a three-month business drive.
'**S1p*
glrdinR Itself for another whack
tJ^n gettlnR an equitable share of
ise
nubllc's entertainment dollar.
our desk are four campaign
iinanuals. all arrived in the same mall
Uopies of those which have been
pped to Odeon managers across
)
the Dominion. They represent the
combined accomplishments of
Graburn, circuit advertising-pub-
Udty director, and Jim Hardiman,
exploitation director.
There's a fat book filled with ideas
and an ad campaign for putting over
the theatre anniversary party. An-
!other is devoted to sales tips and
suggestions for the merchandising of
gift books. The third outlines the
presentation of a tieup with the Toronto
Telegram made for the Odeon
Theatre which can be duplicated in
many situations and which will be
I fully covered by this department in
the next issue.
manual sets forth a successful
formula for selling a British film.
The Odeon circuit represents the
competition to Famous Flayers
largest theatre chain in
country. A great many managers
now with Odeon received their
Indoctrination in show business with
FPC.
With both organizations turning
on the heat promotionwise to get
people into their theatres, we
they will have things booming
in Canada. That augurs well for
the national boxoffice.
Go to it! Let's hear from you.
Jesse Lasky. whose name certainly
ranks in the upper echelons of motion
picture pioneers, made a caustic
and pointed comment to students
attending the .AMPA showmanship
course last week.
Said the one-time head of production
for Famous Playcrs-Lasky: "I
made a fortune when people were
saying, 'Let's go to the movies.' I
lost a fortune when people started
asking, 'What's playing at the
movies?'
That's something every exhibitor
and everyone in the motion picture
Industry should keep pasted in his
hat.
BOXOFFICE Showmandiser : : Nov. 8, 1952 253 — 33

'
Football Rally Creates
Small-Town Goodwill
Sports Nights Tie In
With 'Pat and Mike'
At Kansas Coed
Dave Dallas, manager of the Midcent
Theatres, Manhattan, Kas., made a diri
pitch for the trade of local sports fans wh
"Pat and Mike" played the Coed Theat
According to his summation, the promoti
brought in extra customers and was worked
a fashion aimed at improving public re.
tionship in the community.
Because of the upbeat in interest in f
,
sports he booked four short subjects on spo
with the feature. His ad campaign was »
as Sports Nights at the Coed.
In his ad campaign, Dallas used cuts I
popular athletes with his sales copy, i-
placed a special ad on the weekly footb!
page of the local paper.
Recognition was given to the sports pi
gram sponsored by the local Chamber
Commerce, and through the president
which he invited all Jaycees and Janes to
his
guests opening night.
s
A football rally and a contest to select
the most popular player on the Ridgeley
high school football team attracted a
capacity crowd to the Liberty Theatre,
Cumberland, Md., and created community
goodwill w'ith the students, the faculty
and members of the alumni. Consent to
hold the rally was obtained from the
principal of the school.
The promotion was aiTanged by Jack
Pardes, manager of the Liberty, who obtained
the services of Mai Campbell, leading
sportscoaster on station WCOM, as
master of ceremonies for the 50-minute
program at the theatre. Campbell plugged
the rally on his radio show for a week in
advance.
The Cumberland News, most important
daily in West Virginia, gave the rally an
advance story and a writeup the day following
the event.
Three thousand ballots were collected in
2,000 Elongated Heralds
Proclaim "The Big Sky'
C. L. McFarling, manager of the Orpheum
Theatre, Sioux City, Iowa, got out a special
elongated herald on "The Big Sky" with the
use of a pressbook mat. Measuring 24x4 inches
and printed on green stock, the unusual
looking circulars were left under the windshield
wipers of parked cars and handed to
pedestrians and theatre patrons in advance
of booking. In all, 2,000 were distributed.
A one-sheet board on the sidewalk in front
of the boxoffice and two three-sheets out
front with a lavish display of stills caught
the attention of passersby.
A trailer was used two weeks before opening,
with the regular trailer coming in a
week later. Displays were set up at all leading
hotels and bowling alleys in town.
'Gorilla
on Jeep
Bascom Lassiter, manager of the State
Theatre, Greensboro, N. C, used an atmospheric
front and a street ballyhoo to promote
"Bela Lugosl Meets a Brooklyn Goril-
the popularity poll after Pardes displayed
individual photos of members of the team
in the theatre lobby, with ballots and a
collection box close by. Stores distributed
additional ballots and displayed signs announcing
the rally two weeks in advance.
Spears' jewelry store donated a sterling
silver identification bracelet which was
presented to the winner during the rally.
The 50-minute stage program included
brief addresses by the mayor of Cumberland
and the football coach of Ridgeley
high school. The Veterans of Foreign Wars
band and cheerleaders from the school led
a parade to the Liberty. The front of the
theatre was decorated in school colors,
with a welcome sign painted on the sidewalk
out front.
The event drew a good house in spite of
the fact that opposition theatres boasted a
sneak preview and an in-person hillbilly
show on the night of the rally.
la." For the street, he promoted the use
of a jeep from a dealer and erected a large
sign over the top with credits. The vehicle
was driven about town by an usher dressed
in an oversize gorilla costume.
Institutional Break
Planted With Paper
Jack Knight, manager of the Capitol
Theatre, Welland. Ont., cracked the news
section of the Evening Tribune with a fourcolumn
photo of his chief projectionist at
one of the machines in the booth. Caption
for the photo read "Here's Where the Movie
Starts Towards the Screen." The paper ran
a story and mentioned the current program
at the Capitol.
To exploit "Callaway Went Thataway,"
Knight had his sign man make up cutouts
of large hands with the thumb -sticking out.
These were placed on posts and trees for
several blocks around, with the thumb pointing
in the direction of the theatre. Copy lettered
on the displays sold the Capitol and
the picture.
An invitation was also extended to t
coach and members of the track team at Ka
sas State college. The squad was introduc,
to the audience from the stage and spec!
recognition was given to Thane Baker, sc
ond place winner in the recent Olympics :
Finland.
The papers came through with extra pi,-
licity stories which aided the general advatf
promotion of the show.
RCA Record Dealers Aid
'Because' in Toledo
Abe Ludacer, manager of the Valentine >
Toledo, had a citywide tieup with RCA reccl
dealers in promoting "Because You're Minf
The record company shared the cost of I
display signs in store windows.
Disk jockeys and jukeboxes featured mu'
from the picture with theatre credits a I
radio station WTOD sponsored a tune idenfication
contest of Mario Lanza song hits
the Wake Up Toledo program. The cont
ran two full weeks prior to playdate, ti
theatre providing passes for winners.
A record player in the theatre lobby a)
featured tunes from the picture.
Advance publicity in the Toledo Blade a I
the Times drew attention to the booking pr •
to opening.
Trio for 'Women'
As a street ballyhoo for "Westward t;
Woman," Earl Scandria, manager of 1'
Royal Theatre, Woodstock, Ont., had a sar-
W'ich man carry a sign with appropriate co .
flanked by two. attractive girls carryi{
similar advertising copy. Tlie trio paracjl
the downtown streets and made trips to I
local market and schools.
Store Sponsors Party
Mel Gaitskill, manager of the Paris (K,'*
Theatre, tied the local Newberry store '
sponsor of a kiddy Halloween party and citoon
show. The merchant contributed ::
prizes for youngsters wearing the most or:'
inal costumes, distributed special co-op c
culars and displayed window and coun'
signs advertising the show.
j^
34 — 254 — BOXOFFICE Showmandiser :
:
Nov.
8. 1!
K

'
Manager, Boothman
And Ushers Dress
'Show' Clowns
Fire Prevention Deal
Nets Full Page Co-Op
K< II Ciiili r, iiiaiiittd I 111 UiL' MadliiOn,
Richmond, Ky., tied In with Fire Prevention
week to promote a full-page ncw.spnpcr co-op
ad through varlou.s Insurance firm.s.
A five-Inch streamer acro.s.s the top of the
page advertl.sed the current feature, "Big
Jim McLaIn," and the nd Included copy, "The
.star who means fire and fury. In hh newest
action-packed adventure, etc." With It was
a lar^c illustration from a display ad.
The stunt was a cost-free promotion which
gave Carter an opportunity to contact the
Insurance agencies In Richmond and elicit
a commendation from the board of trade and
the local fire department.
Sears, Roebuck Store
Puts Up Big Front
On 'Paleface'
sdtol
TSfc
I
-1
Vs>:-
^
PansW
Capitalizing on tlie fact that one of his
operators is an ex-circus clown. Basil Julian,
manager of the Beverly Theatre. Detroit, put
together a ballyhoo for "The Greatest Showon
Earth" that had neighborhood resident>
Miking about the picture several days prior to
opening.
Julian, the projectionist, and two theatre
ushers donned traditional circus costumes,
with the boothman acting as makeup man.
The latter owns a 1907 Hupmobile. which was
brought into play to convey the troupe, including
a trained Pekinese dog, to .schools,
factories and athletic fields.
Special heralds were distributed at all stops
and kids were furnished with lollipops. The
mobile ballyhoo' unit appeared for five consecutive
days.
During the playdates, an usher
costume entertained pa.ssersby in
the theatre for additional ballyhoo.
in clown
front of
Moss and Palms Adorn
'African Queen' Front
Ralph Mann, manager of the McGlendon
Theatre, Monroeville, Ala., used an atmospheric
flash front to exploit "The African
Queen" at the Monroe Theatre. Spanish
moss was hung around the outer edge of the
marquee, and palm fronds were used as backing
for sidewalk displays consisting of stills
and posters.
To celebrate the third anniversary of the
opening of the Hub Drive-In, Mann promoted
free ice cream and cake for fiOO children
who attended the birthday party. In
return for donating the refreshments, Mann
gave the cooperating merchant announcements
over the public address system and
credits on a 40x60 sign.
Dropped Wallets Draw
Notice for 'Francis'
John Corbett, manager of the Park Theatre,
Taunton, Mass., used several dozen unclaimed
money wallets found in the theatre
over a period of years to ballyhoo "Francis
Goes to West Point." In each wallet was
planted a notice telling the finder it would
bring him good luck and to present it at the
boxoffice of the Park for free admission to
the new Francis film. The local paper ran
an item in the wallet stunt, giving the picture
an added plug.
Tieup Is Applesauce
For T. Murray Lynch
T. Murray Lynch, manager of the Paramount,
Moncton, N. B.. Canada, tied in with
the Boy Scouts when he played "One Minute
to Zero" via the organization's annual
Apple day. By coincidence, the double date
fell on United Nations day. Since Ann Blyth
plays the part of a United Nations worker in
the film. Lynch displayed special photographs
in the lobby and had several uniformed
Scouts on hand to explain the photos in the
exhibit.
During Fire Pi-evention week recently.
Lynch gained the goodwill of the mayor and
fire chief, at the same time plugging "The
Greatest Show on Earth" through a stunt he
set up in cooperation with the safety campaign.
Lynch arranged for the fire department to
put on a demonstration at local schools of
its aerial ladder truck. A fireman dressed in
clown costume and wearing a banner lettered,
" 'The Greatest Show on Earth.' Paramount,
soon," cavorted on the ladder to the amusement
of the kids. This helped to put all
the youngsters in town on the alert for the
picture's playdates.
Skating Palace Plugs
'Monkey' at Hartford
Prompted by the roller-skating sequence
In "Monkey Business," Lou Cohen, manager
of the Poll Theatre. Hartford. Conn., tied up
with the Hartford skating palace for a skating
contest. Guest tickets W'ere awarded the
winners for three consecutive nights.
The skating rink plays to an average of
800 to 1,000 persons nightly, all of whom
heard plugs for the picture coming over the
public address system. Posters with advertising
copy for the picture, largely directed
to teenagers, were placed around the huge
hall.
Fortune Teller Urges
'Dreams' Attendance
S. L. Sale, manager of the Granada Cinema.
Dover. England, had a fortune-telling
booth in his lobby a week prior to the
opening of "I'll See You in My Dreams." A
local resident amused patrons and boosted
the picture by telling fortunes during the
evening peak hours. Sales also obtained numerous
w-indow tieups to help promote his
playdates by keying the title of the film to
the storekeepers' merchandise.
Harlan Argo. manaKtr of El Rancho Theatre.
Victoria, Tex., got the Sears, Roebuck
& Co. store to feature a special sale of
Roy Rogers licensed merchandl.se for "Son of
Paleface."
The store took a half-page newspaper ad,
devoting one-third of the space to an ad
mat on "Son of Paleface." Theatre advertising
was prominently displayed, and the
balance of the space was devoted to ad
announcements on Roy Rogers boots, hats, etc.
In addition, the store used a full window
display of Roy Rogers items and backed up
the display with a three-sheet for "Son of
Paleface" and prominent theatre credits.
Posters for 'Because'
Reach Political Crowd
General El^enhowcr's campaign visit to
Worcester, Mass., inspired an excellent exploitation
gimmick for "Becau.se You're
Mine" in the fertile mind of Robert Bergln,
assistant manager of the Poll. Bergin had
the sign shop make up several large posters
which he placed on poles lettered with copy,
"I like Mario Lanza, Poll, now, etc." Theatre
ushers holding these signs mingled with a
crowd of several thousand which collected to
hear the candidate's campaign sr»eech.
Texas Theatre Is Opened
To Refugees of Flood
Last month, when floods caused an estimated
two million dollars damage around
Fredericksbiu-g. Tex.. Walter Knoche. manager
of the Palace Theatre, opened his doors
to strangers and tourists who were stranded
by the inundation. Knoche announced anyone
who wished to spend the night in the theatre
could do so. More than 30 persons took advantage
of the offer, and the public service
gesture received commendation In the local
press.
Penguins Slant Comedy
For 'Lost in Alaska'
To put over the comedy theme of "Lost in
Alaska," Duke Stalcup. manager of the
Martin Tlieatre. Opelika. Ala., devised an attractive
lobby display. The poster showed
two cutouts of penguins holding up a plaque
representing an ice cake on which was lettered:
"Mush. Tliey're Off Thru the Slush
With a Brand New Load of Pun, etc."
BOXOFFICE Showinandiser : : Nov. 8, 1952
255 — 35

Window Displays
Lobbies,
Fronts
Wl^HPill
Publicist Bill Burke of the Golden Gate Theatre, San Francisco,
worked out this attractive overhead board for "Sudden Fear."
Transparent illustrations and flashing lights added to general
effectiveness of the display.
tiii
Part of entrance flash, below, designed by Russ Bovim to
sell "Ivanhoe" at the State, St. Louis. In full color, the front
slopped traffic.
W. B. Mallory, chief of motion picture theatres for the Panama Car
Co., put on a full-scale campaign for "The Greatest Show on Eart
at the Balboa Theatre, Diablo Heights, C. Z. Pictured is flash fro
top, and theatre staii in costumes. A 24-sheet was pasted to lob)
floor with flour-paste and painted with silicate of soda. The pi
servative lasted three weeks and was removed easily with water.
Series of 40x60 color
blowups announcing
"Snows of Kilimanjaro"
dress up foyer of Hippodrome,
Cleveland, for
Manager J. Silverthorne.
Set off vriih lighting effects,
stunt provided nice
flash.
C. McGlohon, manager of the Avon, Savannah, went all out
vrixh this flash front for "My Six Convicts" and his effort paid
off with increased ticket sales.
36
At the Grand, Chicago,
Manager Ansel Winston
hired rickshaw and bathing
model to ballyhoo
"Back at the Front."
When girl was not being
wheeled around town,
public was invited to use
conveyance en route to
theatre.
— 256 —
,i

low on Ejj
is flash In
isled !o \i»
in.
lilh
Tht
»Bter,
NOV.!
Cooking School Plus
Stove Giveaway Has
Warm Reception
ConcentratlnK on exploitation and special
promotion to launch his new show season.
Elmer DeWitt, manager of the Valentlni-,
Defiance. Ohio, set up a cooKlng -school to
boost his matinee business.
An appliance store put up a Unlver.'^al ko-s
range as the principal prize, and 100 additional
prizes were promoted from neighborhood
firms. The sponsor ran newspaper ads
about the cooking school. Tlie only cost to
the theatre was for a trailer and window
cards plus a lobby display.
For his campaign on "The World In His
Arms," DeWItt purchased space In the Crescent-News
for a half-page display ad. He
then sold space to eight restaurants and
headed the layout, "Take the family out this
weekend, dine at these restaurants, and see
a good movie at the Valentine." A quarter
of a page was devoted to a display ad scene
for "The World in His Arms" and the theatre
announcement. The merchant ads paid
for the full cost of the promotion.
To ballyhoo "The Greatest Show on Earth,"
DeWItt mounted a seven-foot sign over the
top of a 1934 Ford used for deliveries by the
theatre. The display sign was painted In
bright circus red, and on top of the car an
employe rode, dressed in a clown suit and
beating a large drum.
For two Saturdays in advance of playdate,
the clown circulated in the busy shopping
area of town, holding the drum which was
lettered with picture title and theatre playdates.
Gives Groceries Away
With 'Outlaw Women'
For the engagement of "Outlaw Women"
at the Parkway, West Jefferson, N. C, Manager
Dale Baldwin promoted and gave away
as a door prize a large box of groceries. The
donor advertised the giveaway and helped
distribute drawing coupons. Baldwin distributed
special circulars advertising the screen
show and the giveaway.
Baldwin booked a Lum and Abner film,
"The Bashful Bachelor," and the Weaver
Brothers and Elviry in "Down in Arkansaw"
for a double-feature program and advertised
the show as Farmers night. He circulated
several thousand special heralds throughout
the rural area.
School's Out for 'Fatima'
Through a tieup arranged with the Catholic
church in Salisbury, Md., parochial schools
closed for one day so that the students
could attend the Wicomico Theatre to see
"The Miracle of Our Lady of Fatima." The
tieup was arranged by Manager Joe McCann.
following a screening set up for priests and
clergymen.
Exhibit Sells 'Sword'
Jack Knight, manager of the Capitol, Welland,
Ont., Canada, displayed an exhibit of
swords in the lobby, flanked on all sides by
stills from "At Sword's Point," to create advance
interest in the picture. The display
drew much attention from adults as well as
kids.
Ill BOXOFFICE Showrmandiser : : Nov. 8, 1952
Kids
For
Can't Go on Hook
Saturday Shows
llrrr's ;i iifu tuisl on kids shows. I.i»u
.MrhrrnbliM)!!!, iikim.ikit of tlir III|i|kidroiiK'
Thratrr. (orhiii, Kv.. has thr liicul
Rrliuol prlnrlpal actliiK as niastrr of rrrrmonles
for thr wiN'kly talrnt show.
Flvr a«Ls from (IKfrmit mIiooIs arc
pri'sented each wrck and mrrrlianls donate-
pri/.rs for wlnnrrx and contrsLaiit of
staKt' Ramrs.
The principal niveji every child who
cclcbratcN his birthday durinK the wrck
a theatre pa.vs.
Having the top hand of
thr school prrsidini;
In one way of making sure thr kids
don't play hookey. ALso they pay attention
to the show.
Pressbook Promotion
Works on 'Robin Hood'
Norman Lofthus. manager of the Aberdeen
(Wash.) Theatre, made use of the promotion
ideas suggested in the pressbook for Walt
Disney's "Story of Robin Hood." He obtained
four 36-inch newspaper co-op ads from local
dealers, and got a laundry to sponsor the
"Robin Hood" coloring contest on shirt-board
Passes were awarded the winners.
fronts.
Sears, Roebuck & Co. sponsored a backto-school
kiddy matinee for the reopening of
the fall season, which attracted 1,800 youngsters
and created an overflow crowd that
filled the affiliated Bijou Theatre to capacity.
The sponsor paid the full cost of the show
and provided candy suckers for every child
and free gifts for door-prize winners.
A full page newspaper ad promoted by Olin
Lawson, manager of the Martin Theatre, Andalusia,
Ala., helped to exploit Walt Disney's
"Robin Hood."
The layout contained theatre advertising
surrounded by Robin Hood brands of shoes,
flour and records. Scare-copy at the top of
the page read: "Be It Shoes, Flour, Records
or the motion picture—It's Good."
Tlie newspaper also used two stories about
the merchant tie-in on the promotion, with
mention of the theatre attraction and dates.
Man Oils
To Ballyhoo
Door Hinges
'Quiet'
Small-town stunt with lots of appeal
to homeowners was introduced by B. L.
Stringer, manager of the Regal, Cinema,
Newbury, England, when he played
"The Quiet Man."
Stringer dispatched an employe who
went from door to door. As the housewife
answered the bell, "The Quiet Man"
proceeded to oil the hinges of the door
A card around his neck was lettered,
"Let the 'Quiet Man' make yours a happy
house."
As he turned to leave, the hoyscwife
read a second card on his back with
copy, "Regal Theatre . . . Starting Sunday
. . . 'The Quiet Man,' etc."
— 257 —
Scrambled Word Deal
Spells Free Breaks
For 'Kilimanjaro'
Radio promollijii mid outdoor ballyhoo
A.ir the principal faccLi of exploitation u*ed
by Cm. .rue Snyder to exploit "The Snow* of
KlUmanJuro" at the Paramount In Syracuse.
A scrambled words contest based on the
title of the picture was sponsored by Bob
OTtonnell, one of the lop dUk Jockeys on
radio sUUon WSYR. The second leading
station In Syracuse Invited fans of Denny
Sullivan, another popular disk Jockey, to
submit letters on "why I think the leopard
made the ascent to Mount Kilimanjaro In the
film." Both platter-turners reported excellent
Interest In the contest-s, with the theatre
getting numerous plugs for several days prior
to opening.
Sports announcements on radio and television
statlon.s plugged the "U.S. Olympic
Champions" short subject booked on the same
program, with a mention for the feature picture.
In front of the theatre Snyder posted an
A-board with reprints of good reviews the
picture had received In leading newspapers
and national magazines.
Two girls dressed in raincoats and holding
umbrellas paraded up and down Sallna street,
scattering soap-chips In the area to suggest
faUing snow. To their coats were attached
signs lettered with theatre copy.
A huge dummy book was placed In the
lobby, stressing the fact that the picture was
adapted from the Hemingway story. The
Onondaga News Co. bannered its fleet of
trucks with theatre advertising tieing in the
sale of Bantam books at newsstands.
A special-effects machine in the theatre
booth projected a snowfall illusion over the
stage curtain while the trailer was being
shown.
Student discount tickets were distributed in
high schools and grammar schooU throughout
the city, with most of the high schools carrying
an announcement to the effect in their
pubUcatlons. The SyTacuse university paper,
the Daily Orange, also announced the special
student rate.
A false front was buUt for current ballyhoo,
and a recording with special effects was
played over a public address system out front
during the current engagement.
The daily newspapers, foreign-language
papers and rural weeklies within a radius of
25 mUes gave the picture generous pubUclty
and art in the amusement section, with plugs
for the Olympics short in the sports columns.
Hollywood Style Opening
Heralds 'Kilimanjaro'
Dillon Krepps. manager of the United
Artists Theatre in Detroit, gave "The Snows
of Kilimanjaro" a Hollywood style premiere.
Five hundred leaders of local society, public
officials and celebrities attended the opening
as guests of the management. The rest
of the theatre was open to the public at general
admission.
Beacon Ughts illuminated the street, and
red carpeting was put down on the sidewalk
leading to the lobby. Krepps arranged a
lobby exhibit in advance of opening of African
sculptured masks and ritual articles
obtained from a museum.
97

Veterans Bands Parade to Start
New Show Season at Harrisburg
Loew's New Movie Season was inaugurated
at the Regent Theatre in Harrisburg, Pa.,
with "Because You're Mine." Manager Bill
Trambukis cashed in with tieups of an institutional
nature which plugged both events.
On opening night he had two bands representing
veterans organizations parade through
the downtown section with banners. The
procession stopped in front of the theatre and
entertained a large crowd which collected.
Clown on Trapeze Bar
Kites 'Show' Interest
When E. B. Malcolm, manager of the Hippodrome
Cinema, Hyde, England, received
his dates on "The Greatest Show on Earth,"
he made capital of his experience as a former
general manager of a circus.
Malcolm rigged a breakaway trapeze
through the ventilating grids in the ceiling
of the auditorium. He fixed a dummy clown
to the trapeze and with an intricate system
of lines and slip-hooks, set the gimmick in
motion over the heads of the audience. A
spotlight picked up the trapeze on breaks
while circus music was played over the
house public address system.
A tug on one of the control lines caused
the "clown" to fall half-way to the orchestra,
giving the audience an unexpected thrill and
considerable amusement.
High School Team Sees
'Saturday' Preview
James Boyd, manager of the Dixie, Scotland
Neck, N. C, got extra newspaper publicity
for "Saturday's Hero" by inviting the
high school football squad and boosters' club
to be his guests at a preview party. Following
the show, Boyd treated his guests to popcorn
and cokes. The stunt helped to stimulate
advance word-of-mouth publicity for
the picture.
38
Stories and art were supplied to 20 rural
and weekly publications, most of which broke
just prior to the opening of "Because You're
Mine" and included photo layouts on several
other attractions. The Labor News, an
important paper in the city, devoted threequarters
of a page to the new season shows.
RCA Record Co. supplied 25,000 heralds
advertising Lanza hits and the Regent attraction.
These were distributed at schools
and at football games.
Music tieups with stores and disk jockeys
gave emphasis to the theatre playdates; a
record player was used in the lobby to feature
Lanza records, and stores vending religious
articles and the Bible used window
advertising tying in "The Lord's Prayer,"
which is sung in the film.
Co-Op Campaign Sells
'Robin Hood' in Atlanta
Bob Moscow, co-owner and manager of the
Rialto Theatre in Atlanta, put on an extensive
promotion campaign for Walt Disney's
"Story of Robin Hood."
Rich's department store devoted one of
the Broad Street windows to a full display of
music and records, and used interior displays
in the music and shoe departments.
Twenty-eight Rexall drugstores tied in with
window displays, and the Capitol record
dealer helped to set up 12 additional displays.
The news agency supplied newsstands with
window cards tieing in Dell and Classics
Illustrated comic books with the theatre playdates.
Halloween Show Proves
A Howling Success
Lester Pollock'.s annual Halloween midnight
spook show at Loew's in Rochester was a
howling success by virtue of a big attendance
and the enjoyment of the audience.
To sell the show. Pollock strung 600 window
cards on lamp poles, newsstands, and in
windows throughout Rochester. A trailer, special
.spook lobby displays and an A-board on
the sidewalk out front plugged the advance
sale of tickets.
Pi-izes were awarded to audience participants
of various traditional games and contests.
— 258 —
Parade of Collegians
Launches Rally and
'Working Her Way'
Kampers Kapers night, arranged by BUI
Burke, manager of the Capitol Theatre,
Brantford, Ont., brought the entire student
body of the local college to the theatre to
inspire the football team. This was part of
Burke's campaign to exploit "She's Working
Her Way Through College."
The tieup was made with officers of the
student association. Signs were placed on all
bulletin boards and details of the rally were
announced over the public address system at
the college.
More than 800 students formed ranks at
the armory with then- cadet band, and with
a police escort staged a snake dance through
tlie streets to the Capitol. Every 15 minutes,
capers were cut in front of the theatre. The
crowd then paid regular admission to see the
stage presentation including an introduction
of the team members, the coach, etc.
The Brantford Expositor ran a story and
3-column picture in the following day's
edition, with a plug for "She's Working Her
Way Through College."
On closing night of the picture, Burke set
up another parade with members of the local
naval unit. The procession marched to
the theatre in full dress, with a band and
signs.
Assistant Pitches In
On 'Scaramouche' Deal
Garland Morrison, assistant manager of the
Reeves, Elkin, N. C, promoted an attractive
window display for "Scaramouche" with a
beauty shop located in the center of town.
Included in the display were 22x28 color enlargements
and colored stills.
For "Son of Paleface," Morrison borrowed
a six-seater buckboard wagon from a rural
farmer and placed it on exhibit in front of
the theatre several days prior to opening.
Adjacent to the wagon were two three-sheet
billboards with theatre credits.
Trailer Missout Can't
Stop This Theatreman
George Slaughter, manager of the Grand
Theatre, Fitzgerald, Ga., had a missou; on his
screen trailer for "She's Working Her Way
Through College" but came up with a campaign
designed to sell the feature in spite
of the handicap. He used special ads on the
society page of the local paper in addition
to his display ads. He promoted extra scene
mats and stories in the paper and put on a
radio campaign that pushed his gross to a
near record.
Sfandouf 'Widow' Window
An unusually attractive window display
plugging "Tlie Merry Widow" was set up at
a local music shop by Harry Rose, manager
of the Majestic, Bridgeport, Conn. A large assortment
of stills framed in tinsel, a front
centerpiece revolving on a turntable, and
ribbon trimmings running the length of the
window dominated the display. Large signs
with credits were prominent. The window was
illuminated at night.
BOXOFFICE Showmandiser :
: Nov.
8, 1952 I
: 1

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'eni 11 Giles Como
'52 Personalily
WASHINGTON— Perry Como, the singer,
ka been selected by Variety Tent 11 of
7uhlngtdn o.s the "Personality of the Year
II Show Business" for 1952. Previous rcclplits
of the award were Joe E. Brown, 1951;
rthur Godfrey. 1950, and Al Jolson, 1949.
A plaque will be presented to Como at the
ub's 17th annual dinner dance at the Statler
otcl November 22. The event climaxes the
ub's annual welfare awards drive.
The plaque reads: "This scroll for the year
1952 Is presented to Perry Como by Variety
bub Tent 11 In recognition of his outstandig
contribution to the world of entertainlent."
Dorothy Kllgallen, in the November issue
f Cosmopolitan magazine, has written a
eart-warming and engaging story of the life
f Como, describing him as a fine entertainer,
n upright and home-loving young man and
credit to show business. The club elected
crew, as follows: The five pa.st chief
Urkers, Jerry Adams, Morton Gerber. Wade
("earson, Jake Flax and Frank Boucher; also
tack Fruchtman. Orville Crouch, Nathan D.
iOlden, Sam Galanty, Fred S. Kogod, Joe
51ns, Jerry Price, George Crouch, J. E.
'ontaine, Alvin Q. Ehrlich, Victor J. Orsinger.
The crew named Victor J. Orsinger, chief
larker; Jerry Price, first assistant chief
larker; Jack Fruchtman, second assistant;
I )roperty man, Alvin Q. Ehrlich, and doughi-
;uy, Sam Galanty. Chosen international coni
rentlon delegates were Nathan Golden and
lake Flax, with Morton Gerber and Wade
'earson a^ alternates. Jerry Adams was
lected
canvasman.
Samuel Goldwyn to N. Y.
For 'Andersen' Promotion
YORK—Samuel Goldwyn arrived in
New York Tliursday 16) to take part in the
publicity and exploitation campaigns on
I'Hans Christian Andersen," which will open
Bt the Criterion and Paris theatres Novem-
Iber 25. The premiere at the Criterion Noivember
24 wiU be for the benefit of the Will
'Rogers Memorial hospital.
critics and columnists from seven
leities will be brought to New York for special
screenings and interviews with Goldwyn,
starting November 10 and continuing for a
week. The cities chosen are Boston. Detroit,
Baltimore, Philadelphia, Washington, Buffalo,
Indianapolis and Pittsburgh.
An invitational opening for youngsters will
be staged Saturday morning (15) at the Paris
Theatre. The children will be those of celebrities
and members of the press, radio, magazines
and television, and be between the ages
of 6 and 14 years. "Rootle Kazootie," TV
puppet, will be host. There will be Hollywood
trimmings such as red carpets, interviews in
the lobby and a special stage show.
Cinerama Selling to April
NEW YORK— Mail orders for tickets to
"This Is Cinerama" are being accepted for
dates through April 26, 1953, according to
Lynn Farnol, who is in charge of promotion
for the film. Applicants are being requested
to give two or more alternate dates and to enclose
stamped, self-addressed envelopes.
Howard Hughes Regains
RKO Theatres Stock
New York— llowiird lliighrs U.i\ rrsumrd
loiilrol of tiK HKO Tliratrrs lUi. k
with the coiLsriit iif tlir I>i-|iar(nii-nt «f
Justlcr. Thp slock was Iriislrrd lo Irving
Trust Co. Junuary l!*."!! under Ihi- Irrnis
of tlip ciinsriit clrcriT In thr antitrust
rasp wlipii IIukIips dptidpd to lake ovrr
actlvp nianaRpnirnl of KKO PIcturni,
ratlipr than KKO Thfatres.
Incler the Iprms of llir Drpartnipnt of
Justice con.spnl thr trustppxhip will be
resumed If IIuKhp» takes back tlic KKO
Pictures stmk hp sold recently to Kalph
Stolkin and lil.s a-vswlates. or If they
don't complptp payment on the deal. It Is
undprstood that tlicy put down $l,.'')00.000
of the S7,000,000 sale price and that a second
paymrnt is due In Dpccmbcr. The
purchasers have two years to pay. Krturn
of the stock to trusteeship also will be
required if at the end of the year IIukHps
has a g^uarantee of an $8,000,000 KKO
loan In effect, or is a creditor of the company.
Keports that the Stolkin Rroup is
willing to sell are current, but it became
obvious Thursday (6) that negotiations
had been stymied.
N. Y. Neighborhoods Find
Election Returns an Aid
NEW YORK — Local theatres supplying
their patrons with the returns on election
night reported generally good results. The
service was considered in the light of public
They had installed radios in the lobbies
relations rather than as an attempt to swell
attendance, but the boxoffices of many neighborhood
houses benefited. Audiences took
the returns calmly. Most theatres closed
about midnight.
While election night business along Broadway
was below par. the Paramount Theatre
had better than average business. Here the
returns were received over an International
News Service teletype and flashed at intervals
on the screen. There was a preview along
with the regular picture, which may have
helped pull the patrons in.
Thirty-four RKO theatres in the metropohtan
area, including the Palace on Broadway
and the Albee in Brooklyn, did a "good" business.
and tuned them in to station WINS, which
returned the compliment by spot-announcing
that RKO patrons could get the returns in
the theatres.
Loew's reported that 63 of its theatres gave
the returns over public address systems. Those
in Brooklyn got the returns from a Brooklyn
Eagle tieup and those on Long Island from
the Long Island Press and Long Island Star-
Journal. Elsewhere locally they were received
through radio station WMGM, owned by
Loew's.
At the Embassy newsreel theatres, many
patrons continued watching television sets
long after the last show ended.
Special 'Bali' Showings
NEW YORK—Paramount will stage press
and trade.-howings of "Road to Bali" at the
Bijou Theatre Friday (14t as was done
previously for "The Greatest Show on Earth."
The picture will be shown at 10:30 a. m.. 2:30
p. m.. 5:30 p. m. and 8:30 p. m.
lATSE Plans Council
For Labor, New York
.NKW YdHK n.r lAlsy. ha-, -tarted
plnn.s to form u Motion Picture council of
New York. .ilmJlar lo the Hollywood APL
Film council, for the purpaie of nlgnlnR a
basic uitrccmcnt with the eastern fJlni pro-

. . Bernard
. . . Leo
. . . Joseph
. . Mori
. . Michael
i
'
BROADW Ay
jurrs. Marjorie Dawson, associate director of
community relations for the Motion Picture
Ass'n of America, spoke on "The Motion
Picture and tlie Public" at the New School
for Social Research November 5 . . . Jack S.
Connolly, chief of the newsreel and special
events branch of the State department, has
been given the superior service award, second
highest government decoration for a
Greenberg, Warner Bros,
civilian . . . Berry
home office foreign department representative,
is back from a visit to offices in the
Far East, including Japan, Formosa, Hong
Kong, Indonesia and Singapore .
. . Ben
Thau. MGM studio executive, arrived November
5 for a ten-day home office visit . . .
Joey Walsh, youngster who is featured in
Stanley Kramer's "The Juggler," is back from
a trip to Israel and will devote the next
few weeks to promoting "Hans Christian
Andersen," in which he has a leading child
role.
Jose Ferrer, actor-director-producer, returned
to London to see the rough cut of
his film, "Moulin Rouge." after a brief visit
. . .
. . . Phyllis Kirk, who
. . .
to the U.S. to direct his touring company of
"The Shrike," in which Van Heflin is starred
Mrs, Somerset Maugham returned on
the Mauretania November 3 to join her
author-husband here
has been making personal appearances in the
east, has returned to Hollywood to start her
next for Warner Bros., "Don't Cry, Baby"
Valerie Hobson, British star, David Niven,
Rosalind Russell and Marlene Dietrich were
among those who applauded Margaret Sullavan's
return to the stage in "The Deep
Blue Sea" . . . Louis Calhern, who has completed
three pictures for MGM, is spending
a November vacation in New York, seeing
plays.
Jerry Pickman, vice-president in
charge of
advertising, publicity and exploitation for
Paramount, got back November 6 from attending
the Rowley United Theatres convention
in Dallas . Smith, producer
of Paramount's forthcoming "Rhapsody," has
returned to Hollywood after conferring with
Ruth and Augustus Goetz on final script
revisions . . . Manning Clagett of the local
information department of the Motion Picture
Ass'n is in California on a two-week
vacation . . . Clifford I. Cane, eastern business
manager of the advertising and publicity
department of Universal, became the
father of a second son, Robert Edward, born
to Mrs. Cane at Lenox Hill hospital.
Maurice Segal, former tradepress contact
with Paramount, started as tradepaper representative
for RKO November 3 and Charles
. . Jeff Livingston,
L. Franke, tradepaper reporter for the last
eight years, became tradepress contact for
Paramount the same day. Segal has been in
the industry for 11 years .
XMAS
G*t Tour Special
Trqilars On GRflN FILM
Frbm (Boed Old DapandabU
Universal eastern advertising manager, left
November 3 for Dallas to attend in the
Rowley United Theatres partners and managers
convention at the Hotel Adolphus
Samuels, Walt Disney sales manager,
and Charles Levy, eastern publicity
representative, have gone to Chicago to work
on the campaign for "Peter Pan," which will
be prereleased there around January 1.
Irving Pichel, director-producer and former
actor, and William Prince, stage and screen
player, returned from Europe on the Liberte
Coleen Gray, who stars in
November 3 . . .
"Kansas City Confidential," Edward Small
production for United Artists, flew to London
to play opposite Dennis O'Keefe in "The
Fake," Steven Pallos production, al.so for UA
release . . . Ava Gardner, MGM star who will
play in "Mogambo" opposite Clai-k Gable in
Africa, flew to Nairobi November 4. FYank
Sinatra came east with her November 2.
Morgan Hudgins, MGM studio publicist, also
left
who
for Nairobi by plane as did Grace Kelly,
O. E.
will also be in the picture . . .
Hasse, German actor whom Alfred Hitchcock
flew over from Berlin to play in "I Confess,"
has returned to star in a stage production of
"Caesar and Cleopatra."
Hugh Owen, Paramount eastern and
southern division manager, conducted sales
meetings in Boston November 5 and in New
Haven November 6 ... P. T. Dana, Universal
eastern sales manager, was in Oneida and
Gloversville November 5 and then went to
Syracuse, Rochester, Buffalo and Detroit . . .
George Schur, assistant to Joe Walsh, head
of Paramount branch operations, is back at
his desk after six weeks recuperating from
an operation . Havas, Latin
American supervisor for RKO, is in New
York
. Krushen, United Artists exploitation
manager, has gone to Chicago for
the opening of "Kansas City Confidential"
Kaufman, producer of "Sudden
Fear" for RKO, has returned to the coast.
Hermcm Maier Is Elected
Warner Club President
NEW YORK—The Warner club has elected
Herman Maier, Warner Bros, chief construction
engineer and general purchasing agent,
as president, succeeding Bernard Rosenzweig.
The other officers for the fiscal year are
Tom O'SuUivan, vice-president; Frank Kiernan,
vice-president in charge of membership;
Ruth Weisberg, vice-president in charge of
welfare; Fred Stengel, vice-president in
charge of claims; Harry Mayer, vice-president
in charge of social activities; John Holmes,
treasurer; Barry O'Connor, assistant treasurer,
and Harry Olsson, secretary.
Leonard Spinrad to Leave WB
NEW YORK—Leonard Spinrad, news and
feature editor of Warner Bros, home office
publicity department, has resigned to become
an independent consultant on motion
pictures. Spinrad had been with Warners
since 1940. He was a photographic officer
during World War II and won the American
Public Relations A.ss'n award in 1945.
Capitol Sets Stage Show
i
For Christmas Period
NEW YORK—The Capitol Theatre,
whij
has been playing a straight film policy sin
August 1951, will temporarily revert to a fill
and accompanying stage show program f
the Christmas 1952 period. Johnnie Ray, r
cording and night club star, will headli;
the show for a two or three-week peril
with "Against All Flags," Universal pictui
Ray broke records at the Paramount whi
he played there in April with RKO's "Tl
Wild Heart." This booking will again gi,
Broadway four film-stage show houses f
the holiday period, in addition to the weel
vaudeville and film program at the
Palace. The others are Radio City Musj
Hall, the Roxy and the Paramount
No decision has been made by Wan
Theatres about reopening the Warner (o:
nally the Strand i, which has been closi
since June 1951, except for a telecast of tl
Walcott-Marciano championship bout. Seve;
negotiations with film companies and si
show producers have come to naught.
'Sound Barrier' Premiere
Gets Big Time Treatment
NEW YORK — "Breaking Through tl
Sound Barrier," the Lopert jet plane fil
which United Artists will distribute, w:
given an elaborate premiere at the Broadwi
Theatre Thursday (6) with the usual light
broadcasts and celebrities.
One of the spectacular features was
\\
Thunderjet plane brought in by the air for^'
with approval of the police department.
Charles Yeager, first American jet pili;
to fly faster than the speed of sound, wi
a guest, along with military and civilian n(
ables. A 35-member drum-and-bugle con
from the William E. Irwin jr. American Legid
post furnished music.
i
The film stars Ralph Richardson, Ann Tod.
Nigel Patrick and John Justin. It was pK
duced and directed by David Lean.
Russell Downing Elected
To Board of Music Hall
NEW YORK—Russell V. Downing, pres
dent and managing director of the Radio Git
Music Hall, has been elected to the board c
directors of Rockefeller Center, Inc.. accorc;
ing to Nelson A. Rockefeller, chairman (
the board.
Downing, who was born in Yonkers. joine
the Music Hall as treasurer in 1933. He wf
named executive vice-president in 1948 an
was named president March 12. 1952.
S. A. Glixon to Be Honored
NEW YORK— S. Ai-thur Glixon. motion pic
tui-e industry attorney and member of B'ni
B'rith, will be honored with a testimonis
breakfast December 7 at the Delmonico hott
for "his outstanding services to communit
welfare and human rights." Tlie gatherin
will be held jointly with Cardozo lodge c
B'nai B'rith. Karl Tausig is serving as chair
man.
Jl«
You Cl.i Alwdys.Count On Us
For Top Qu&llty and Fast Service
NIW TOBK 36, N,Y
Roxy Theatre Dividend
NEW YORK—A quarterly cash dividend of
37 'l- cents a share on the outstanding preferred
stock of Roxy Theatre, Inc., has been
declared payable December 1 to stockholders
of record November 14.
Noel Meadow Gets "Curtain Up!'
NEW YORK— Noel Meadow has acquire
J. Arthur Rank's "Curtain Up!" starrin
Robert Morley, and will distribute it in th
United States through Fine Arts Films, Ini
A Broadway premiere is planned.
40
BOXOFFICE Noveml>er 8, IMI
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^ J. Orsinger Elected
fenl 11 Chief Barker
victor J. Or.MiiKer. atlorrv
und former mnnutii-r of Loporl theatre
iiiTCSts here, was elected chief barker of the
arlety Club ot Washington for the coming
car In electlon.s held by Tent 11 Monday (3i.
')iher officers named for 1953 were Jerry
: ice. Glen Echo Amusement Park manager,
rst assistant chief barker; Jack Fruchtman,
Mary's Theatres, Md.. second assistant
f barker; Alvln Q. Ehrllch. Kal, Ehrlich
Merrick advertising agency, property mius-
', and Sam Galanty, eastern division manger.
Columbia Picturas, re-elected doughguy.
to one-year terms on the board of
tovernors, in addition to the five officers,
l»ere OrvlUe Crouch, eastern manager of
Loew's: Nathan D. Golden, motion picture
jhlef of the Department of Commerce and
fJatlonal Production Authority; Fred S.
ICogod. K-B theatres; Joe Gins. Universal
manager; George Crouch, Warner Bros, theares
head, ajid J. E. Fontaine. United Artists.
Named to represent Tent 11 at the Mexico
vity meeting of Variety Clubs International
lext year were Jake Flax. Republic, and
;3olden.
Retiring Chief Barker Jerry Adams of
IdGM automatically assumed the post of
nternatlonal canvasman.
Also named to the board automatically were
•he five past chief barkers. Adams. Flax. Morn
Gerber of the District Theatres, Wade
arson of Neighborhood Theatres, and Frank
ucher. formerly general manager of the
-B circuit and now sales promotion conultant
of the Alvln Epstein advertising
gency.
lAmpa Class Urged to Study
Tieups With TV and Radio
NEW YORK — More film-television-radio
promotion tieups were urged at a meeting of
the showmanship class of the Associated Motion
Picture Advertisers Thursday (6i. The
subject was •Publicity— Not the Printed
word." Blanche Livingston, who directs outof-town
publicity for RKO Theatres, was
chairman.
Harry Rausch. Young & Rubicam vicepresident
in charge of radio and television
publicity, said that an example of a good
tleup between films and television was the
use of both media by Bob Hope. He said that
practically all the good exploitation ideas used
by television and radio were originated by
film men.
Other .speakers were Al Hollander, production
facilities manager of the DuMont Television
Network, and Gordon Kinney, television
and radio manager of the Advertising Council.
The students visited the DuMont studios.
Judge Goddard Dismisses
Dubonnet Application
NEW YORK—The Dut)onnet Music Publishing
Co. application to amend the American
Society of Composers, Authors and Publishers
decree in order to bar motion picture companies
from the music publishing field has
been dismissed by Federal Judge Henry Goddard.
Dubonnet failed to submit any evidence
to support its application according to Harold
Lasser of the Department of Justice.
Pre-Election Interest Hurts B'way
Houses; Promoter Starts Off Big
NEW YORK—The extraordinary
pre-election
Interest, which kept many patronii at
home watching their TV sets, affected bu.slness
at most of the Broadway first run.s
and. of course, election night patronage wu.s
mild despite the flashing of return.s on many
Broadway screens. Even the Radio City
Music Hall, which had a good opening week
with 'The Happy Time." was far below the
usual first week figures, and "Everything I
Have Is Yours" was Just fair in Its opening
week at Loew's State.
The principal exception to the downbeat
was "The Promoter," with Its magic art
house name of Alec Gulnne.ss bringing long
waiting lines each evening to the Fine Arts
Theatre, resulting In a new opening day
gro.ss that surpassed the previous high of
"The Lavender Hill Mob." Gulnne.ss picture
which opened the house and ran 30 weeks.
"This Is Cinerama" was again absolute
capacity for its fifth week of reserved-seat
performances at the Broadway Theatre.
Excellent business was reported by both
the Astor. where "Limelight" was in its second
strong week, and the Trans-Lux 60th.
where the picture was practically capacity at
two-a-day. "The Snows of Kilimanjaro" was
even better in its seventh week at the Rivoli
than in the preceding week, and another
20th-Fox film, "O. Henry's Full House." remained
strong in its third week at the Trans-
Lux 52nd. Except for "Battle Zone." which
did well in its single week at the RKO Palace,
the majority of the others ranged from good
to
mild.
(Average Is 100)
Asfor Limelight (UA), continuous, 2nd wk 130
Baronet The Cabinet of Dr. Coligari (Classic;
The Lost Lough (Classic) reissues, 4th wk 115
Beekmon The Berliner ( Burstyn) 110
Broadway This Is Cineromo (Cineromo), reserved
seats, 5th wk
I 50
Capitol Just for You (Paro), 4th wk ......\Q0
Criterion The Lusty Men (RKO), 2nd wk 105
Fine Arts The Promoter (U-l) 200
Globe Cairo Rood (Realort) 110
Guild Gods of Boli 'Classic), 4th wk 90
Little Carnegie The Hour of 13 iMGM) 105
Loews Stote Everything I Hove Is Yours (MGM).llO
Mayfair The World in His Arms (U-l), 4th wk...lOO
Normondie The Mogic Bon iFine Arts), 6th wk.. .100
Palace Battle Zone AA), plus vaudeville 115
Paramount Springfield Rifle (WB), plus stage
show, 2nd wk 105
Pons The Thirst of Men (Hakim) ....'. 95
Radio City Music Hall The Happy Time (Col),
plus stage show
1 25
Rivoh The Snows of Kilimanjaro (20th-Fox), 7th
wk 125
Roxy The Thief (UA), plus stoge show, 3rd wk.. . 100
Sutton— The Four Poster (Col), 3rd wk 110
Trans-Lux O. Henry's Full House (20th-Fox), 3rd
wt^ 130
Trans-Lux 60th Limelight lUA), reserved seats,
2nd wk 145
Victorio The Four Poster (Col), 3rd wk 95
World Topoze (Discino) 105
'Snows' Grosses 200 Per Cent
In 2nd Philadelphia Week
PHILADELPHIA — Good weather helped
boost niidtown theatre grosses. "The Snows
of Kilimanjaro" in a third week at the Midtown
continued to pace all other contenders
with a score of 200 per cent. The fourth
week of "Ivanhoe" also held up nicely with
125 at the Fox.
Aldine The Thief (UA). 4fh wk 97
Arcadia Because You're Mine (MGM), 3rd wk.lOO
Boyd—Somebody Loves Me I
90
Earle— Bonzo Goes to College iu-l), plus stage
show 90
Fox Ivonhoe (MGM), 4th wk 1 25
Goldman Eight Iron Men (Col) 100
Mostboum—The Quiet Man (Rep). 5th wk 60
Midtown—The Snows of Kilimanjaro (20th-Fox),
3rd wk 200
Randolph—Because of You (U-l) 100
.
'jtonlcy Tho Sovo9e r'oroj
'>lanlon Th« Block CatlU U I,
Tror»'Lu«- Ni«hl WilKoat $.'••* rovj,
wk. .
70
so
2nd
75
"Snows' I« Again Top Draw
Among Buifalo Grosses
BUFFALO-'The Snows of Kilimanjaro"
stood out uculn a.i the lop hit by groulng
140 In a second week holdover at the Cent«r.
"Springfield Rifle" reached the 120 mark at
the Paramount and "Becau.sc You're Mine"
hit an even 100 In a holdover at the Buffalo.
Buffalo -Bocauu You'ro Min« MGM), 2nd wk 100
Center—The Snowt of KUIman|ara (lOlh-foa), 2nd
wk 140
Cinomo—Casque d'Or 'Oiscino) 95
Century — The Fighter 'UA) Untamtd WomMI
(UA) .90
Lafayette— Yonkcc Buccorteer U-i
. . 95
Paramount—Springfield Klfl* iWB) .120
Teck—Ivonhoe MGMj. 7lh wk . 95
Downward Trend Continues
In Pittsburgh First Runs
PITTSBURGH— "The Quiet Man." in lt«
third week at the Fulton, was out In front
here with 110. "Ivanhoe" fell off in Its fourth
week at the Penn and was moved to the
Loew's Ritz to continue a downtown engagement.
Fulton— The Quiet Man (Rep), 3rd wk 110
Horns— Son of Ali Bobo (U-l) 60
Penn— Ivanhoe vGVi, 4th wk 85
Stanley— Springfield Rifle IWB) 85
Warner—One Minute to Zero 'RKO), 2nd wk 75
'Quief Man' Holding Well
In 7th Baltimore Week
BALTIMORE— Holdovers continued on the
downtown scene with business fairly good, the
lone newcomer being "The Turning Point" at
Keith's, and It was doing well. The weather
has been dreary with a blanket of smog covering
the state, but has not been a deterrent
at the boxoffice. Election night business on
the whole was much better than expected.
Century — Ivonhoe MGM), 4th wk 104
Keiths— The Turning Point (Paro) 109
Little—O. Henry's Full House (20th-Fox), 4th wk. . 98
Moyfoir—The Quiet Mon Rep), 7th wk Ill
New—The Snows of Kilimanjaro (20th-Fox), 2nd
wk 114
Playhouse—The Stranger In Batwcan (U-l), 3rd
wk 103
Stonley—Springfield Rifle WB), 2nd wk 106
Town— Because You're Mine MGM), 2rxj wk 99
BOXOFFICE November 8, 1952
41

. . Pat
;
i^.
'
ALBANY
The American in Troy was reopened Friday
(71 by the Warner circuit on a first run
policy, with "Son of Ali Baba" and "Mr.
Peek-a-Boo," at 40 cents afternoons and 60
cents nights, children 25 cents at all times.
The Lincoln, which has been first run along
with the Warner Troy Theatre, reverted to
second run. The 600-seat American had been
closed since June.
. . .
A tremendous outpouring: of signatures for
the Ford car giveaway at local Warner theatres
November 25 has been observed in the
Strand, Manager Al LaFlamme reported
The Avon, Utica, was reported to have done
fairly well with the Slavenska-Franklin ballet
company on a one-night stand . Patterson,
Leland manager, suffered from a
virus infection which affected his voice but
did not keep him off the job.
Larry Cowen, manager of Proctor's Troy,
arranged for election returns to be broadcast
over the theatre's sound system from WTBY.
The station has studios and offices in the
theatre building. The Cohoes, Cohoes, advertised
that election reports would be read
from its stage. Both are Fabian situations
. . . The Albany Kennel club show, staged at
the state armory Saturday (8) with the
Variety Club as beneficiary, was discussed
by O to Dube and Mrs. Charles Levine,
breeder-exhibitors, on Forrest Willis' radio
program over WTRY Monday. Dube revealed
entries had been received from 43 of the 48
states in the union, and that national and
international champions will be among the
700 shown.
The Utica, Utica, was scheduled to be reopened
Sunday (9) by Warners as a second
run house. "The Merry Widow" and "The
Golden Hawk" comprised the first bill. Weekday
matinee price is 35 cents; evening, Saturday
and Sunday charge, 44 cents: children. 20
cents. The theatre, which has been closed
several times since 1950, featured an art and
exploitation picture policy prior to its darkening
last June. Al Swett of the Avon doubles
as manager of the nearby Utica.
. . .
. .
Walter Reade featured a Curtain at 8:40
show in Kingston Tuesday night, featuring
"Rasho-Mon" Bingo is being quietly
played in several Schenectady area theatres,
according to word here . Evening vignettes:
Norman Jackter, Columbia manager, and Saul
Schiffrin, head booker, working in the front
office: John Bylancik, National Screen Accessories
manager, poring over records in the
Pearl street branch.
Johnny Gardner played "The Man in the
White Suit" at the Colony, Schenectady, as
the "first of a series of art pictures he will
present one week a month. The rest of the
time Gardner will present domestic product
.second run.
Harold Tyler of the Delphia, Chittenango,
has been elected a.ssemblyman on the Republican
ticket in Madison county. Tyler, who
succeeds Wheeler Milmoe, newly elected state
senator, is no stranger to public office. He is
a former member of the county board of
supervisors. A small-town exhibitor for 20
years, Tyler is the first from that field to
serve in the state legislature for more than
a decade. He also owns a furniture and undertaking
business In Chittenango. ten miles
from Oneida.
Leo Greenfield, U-I manager, hopped to
New Haven for a huddle with Larry Lapidus,
Warner booker. He expected Peter Rosian.
district manager, to check in Tuesday or
Wednesday for a trip to the Schine circuit
offices in Gloversville . . Harry Lament
.
darkened the Overlook Drive-In, Poughkeepsie,
October 30, a week before last season's
Sylvan Leff shuttered the
closing . . .
Black River Drive-In, Watertown, November
1.
An announcement Monday by the United
Traction Co. that it will stop service from
1 :30 to 5 a. m. on all its bus lines except
the Albany-Ti-oy run. beginning Sunday (9),
touched off many protests, including one by
Mayor Edward A. Fitzgerald of Troy. The
plan for a cutback in mileage was described
by UTC General Manager Thomas F. Riedy
as "an adjustment to the shorter work week
recently granted bus drivers." It is not expected
to have any direct effect on motion
picture theatres . . . Midnight Halloween
shows at Fabian's Leland and Warners' Ritz
failed to draw, according to reports on Filmrow.
Such screen performances have not been
boxoffice potents here for several years.
Albany Denial Drive Rally
At Dinner Monday Night
ALBANY—The necessity for loyal support
to Variety Club charitable projects will be
s ressed by Jack Beresin, chief barker of
Variety International, and William C. Mc-
Craw, executive secretary, at a dinner starting
at 6:30 p. m. in the Ten Eyck hotel
Monday night (10), kicking off the annual
Denial week drive by Tent 9 for the Variety-
Albany Boys club summer camp.
Chief Barker Nate Winig and former Chief
Barker Charles A. Smakwitz are co-chairmen
for the dinner. Among the guests will be
Warner G. Morton, president of the Albany
Boys club: Laurence McKinney and Wilson
Codling, past president of the club: Tom
Bender, club director, and Jonathan Carpenter,
president of the Albany County Restaurant
and Liquor Dealers Ass'n, which cooperates
with the tent in the fund raising.
Committee chairmen for the November 27-
December 3 drive are: Harry Lamont and
Charles A. Smakwitz, co-chairmen: Big
Brother, Arthur Newman and Saul J. UUman;
collection cans. George Schenck: stove collections,
except downtown. Frank Carroll and
Leo Greenfield: collections downtown. Lewis
A. Sumberg and Charles Schlang; plant collections.
Aaron Winig and Henry Seiden;
special events collections, Alan Iselin and
Jack Olshansky: night clubs. Jimmy Daley
and Leonard Simon: special events. Gene
Teper, Harold Gabrilove and Dave Marks:
basketball games, Dan Houlihan and Al
Kellert.
The Big Brother campaign will be conducted
from November 10 to 27. The combined
goal is $15,000.
Corporation Notes
Roosevelt Theatre Corp. of Beacon, N. Y.: Motion
picture business; 50 shares, no par; Clarence Hcroy,
37 Church St., Anna C. Rowland, 214 Rombout Ave.,
Boocon; Beatrice Decker, 162 Hooker Ave., Poughkeepsie.
Avalon Theatre Co.: Motion picture thoatro business;
200 shares, no par; Joseph Green, Annette
Green, 8 Gramercy Place; Nothon Frankel, 521 Fifth
Ave., New York City.
SYRACUSE
l^anager George Snyder of Schine Par!
mount reaped a lot of gratitude and a
tracted public attention last week in promc
ing "The Quiet Man." Cooperating with t
Post Standard, which is running a series
articles on safe motoring, he searched f
"quiet" drivers, rewarding them with pass
to his show for quiet, courteous driving habl
He had a photographer along who snapp
him giving out with pats on the back o.
day and the next, viewing trucks and ca
tooting like crazy in double parking in fro
of a taxi stand.
i
Despite the preponderance of politic
front page news and a hot election period ju
past, Loew's State launched its "Ivanho
literary contest for high school pupils, wiUi
list of prizes totaling $100. General title
articles is to be "Ivanhoe, the book or tl
film." The deadline is November 12. Tl
cute gimmick of having "The Thief" ste
pictures of shoppers two days on Salina stre
brought crowds of would-be identified circ
passersby into Manager Sam Gilman's offi
to prove, stating time, business, etc., they we
each entitled to collect the $5 each. All t(
got their money—and into the screening.
KKO Keith's and Manager Sol Sort,
packed 'em in election night at a 11 p. i.
show by opening "Springfield Rifle" that ds
for the kids and announcing election retur:
periodically through courtesy of WSYR. j
9 a. m. Armistice day morning Keith's w
serve up a 20-cartoon kiddy show for tl
youngsters out of school ... A Saturday mic
night bonus preview of its attractions is pa;
ing dividends for the art theatre. New Mi('
town. "The Lady Vanishes" did good busine,
all week. i
Reade's Kingston House
Books Vaudeville Show
j
NEW YORK—Walter Reade Theatres w:l
bring back vaudeville to the Broadwji
Theatre, Kingston, for two days with tl'
booking of "Gay 90's Revue" for two eveniri
performances November 14 and one matini'
and two evening performances November li
"The Lady Says No." United Artists pictur
will round out the program.
The "Gay 90's Revue." starring Will Gal'
land, has been touring New England an
New York City theatres, according to Vog:
Gettier. manager of the Kingston Broadwai
which was once a tryout spot for plays de:
tined for New York. It presented week
vaudeville shows from 1948 to 1950.
Walter Reade houses in New York ai
New Jersey have been playing "Oklahoma
"Mr. Roberts" and the Mia Slavenski;
Frederic Franklin ballet during Septemb
and October. Additional stage bookings ii
elude the American Savoyards company i
"The Mikado" at the Oxford Theatre. Plaii
field, N J , December 9, and the Broadwa
Kingston, on the 10th: the Ti-app Fami
singers at the Carlton, Red Bank, N. J. D(
cember 4. the St. James. A-sbury Park. D*
cember 18 and the Majestic. Perth Anibo
December 19, and a Gershwin festival at tl
Majestic. Perth Amboy. Januai'y 30 and tl
Broadway. Kingston. February 12.
Harry Brown Pens 'Firebrand'
The suspense drama. "Firebrand." a 20tl'
Fox film, is being penned by Harry Brown.
'.
42 BOXOFFICE November 8, 19e

I
city
'
—will
I "I
I
car,
i small.
I
declared
i
Cameo
'
by
I
their
I
over
I
Dwore
j
and
I
all
I
'
;
never
I
$20
I
smaller
. . Edward
LBOXOFFICE :: November 8, 1952 43
. . Buffalo
. .
. .
was
:1
12-Yr.-01d Schenectady TV
Hurts Smaller Theatres
SCHENKCTAUY'
TcKvi.sloii l.s llir biiiie of
[the small motion picture theatre today, said
Sid Dwore. operator of the Cameo In this
where a television station has been opcratlnK
continuously for 12 years.
"For three years, I have been hoping that
some development would check the Inroads
which television Is niaklnR on the boxofflce,
and specifically that the late-summer Improvement
In grosses would continue Into the
fall but the hope has not been realized," he
said. "When the big video shows have recently
returned, business slid again. However,
I still believe some bright person—perhaps
iin exhibitor, perhaps a newspaperman
come up with an Idea to stimulate
motion picture palronugc. What this will
b«, I don't know. I have a number of ideas
myself, but now audiences at the Cameo are
so small that I can not devise a method of
publicizing them to larger numbers of people."
Dwore explained that heavier use of newspaper
space will not turn the trick, nor will
the distribution of handbills.
tried passing out 2,000 for Martin and
Lewis in 'Jumping Jacks,' hiring boys to do
the job and checking them closely in my
but the increase in patrons was pitifully
We have lost the over-40 audience,"
Dwore. "I have been conducting the
for years: I know all my customers
name or by sight, and my family are
friends. Today, I seldom see persons
40 coming through the turnstiles. The
children and the young people attend; the
older folks, including parents, stay home to
watch television."
cited two large families, one Irish
one Italian, which for years attended
Cameo bills. But since they purchased
television sets, only the youngsters patronize
the subsequent run house. The older members
visit. "I figure that I have lost $15 to
a week on these two families alone," exclaimed
Dwore. "Multiply that many times,
and you can see the plight in which the
theatre finds itself."
"The All-star Saturday NBC-TV show,
followed by the Show of Shows has killed
Saturday night busine.ss," according to
Dwore. "The Sunday competition from video
also is very heavy; so are the Wednesday
and Friday night telecasts of boxing bouts.
And Eerie et al. comes through on Channel 4
Tuesday. This situation has really become
rough. I keep hoping for the best, remembering
the early competition from radio."
Sam Sigman Rejoins SRO
To Study Re-Releases
NEW YORK—Sam Sigman, formerly assistant
sales manager for Selznick Releasing Organization,
rejoined the company late in
October to study the backlog of David O.
Selznick features for possible re-release in
1953. The first to be reissued may be "The
Third Man," originally released by SRO in
1950.
Selznick's last production, "The Wild Heart,"
.^tarring Jennifer Jones, was released by RKO
in July 1952, although it had been co-produced
with Alexander Korda in England two
years previously. Selznick is in Italy, where
he is co-producing "Terminal Station" with
Vlttorio de Sica. also with Miss Jones starred.
This is being made in English.
BUFFALO
•riir annual mertlns of Variety Ten*. 7 will
be held November 17 at 8:30 p. m. In
the Delaware avenue headquarters. Baslne.s.s
will Include nominations for dlreclor-
.shl|xs and for delegates and alternates to
the 1953 convention of Variety Clubs International.
The election Is .scheduled tor December
1 from 12 noon to 12 midnight .
Cinerama was de.scrlbed as "unworkable in
all local theatres with the exception of a
few downtown houses," by Elmer C. Wlnegar.
treasurer of the projectionists Local 233. He
spoke at ceremonies celebrating the burning
of the mortgage on the local's building and
offices at 498 Pearl. "The height of stage
openings In most theatres would restrict the
Cinerama screen, which In many ca.ses Is
three times the width of the average motion
picture screen," .said Wlnegar. who explained
that the height has to be expanded proportionately.
.
Downtown first runs are cooperaing with
the local civil defense drive for additional
wardens by using a 10-minule film. "Survival
Under Atomic Attack." to which is being
attached a special trailer on the local campaign.
Most of the theatres also are putting
on special lobby displays for the drive
Noted at the Masonic testimonial dinner
for Ward Arbury were Charles B. Taylor.
UPT; Menno Dykstra. Glen Theatre. Williamsville.
and William P. Rosenow. Skyway
Drive-In Theatres.
Bill Brereton of Basil's Lafayette put over
a swell tieup ad with a local model studio
in the form of a three-column, nine-inch
display featuring Buffalo's own Suzan Ball,
who started as a model, according to the
ad. Suzan was appearing at the Lafayette in
"Yankee Buccaneer" . exchange
area folk turned out in full force to a
testimonial luncheon for Dave Leff, who is
taking over the management of the Cleveland
UA office. Dave Miller, presided and
Elmer F. Lux spoke. Leff was presented with
a farewell gift from his fellow barkers.
Mannie .\. Brown, manager at UA. was in
New York completing arrangements for the
opening of an Albany office, which will be
under his jurisdiction. Joan Leary, formerly
booker at RKO. has been engaged by
Brown to act in a similar capacity at the
UA office . J. Wall. Paramount,
conferred with Arthur Krolick and Charlie
Taylor at the UPT executive offices on promotion
plans for "Cleopatra." soon to open
at the Center: "The Turning Point." a Buffalo
Paramount attraction starting November
12. and "The Savage." also coming to the
Paramount. In connection with "The Turning
Point." Wall has completed arrangements
through which an American kitchen washer,
valued at close to $500. will be given to the
winner of an essay contest on station WEBR.
on "The Turning Point in My Life."
Sylvan Leff, head of Realart. has entered
into an arrangement with R. M. Savini. pres-
. . .
ident of Astor. for exclusive distribution of
all Astor product for upstate New York,
which includes the Buffalo and Albany territories
Lester Pollock, manager of
. . . Loew's Theatre. Rochester, put on a Halloween
midnight spook show with a balloon pieeating,
singing and shaving contests on
the stage as an added feature of the event
Hugh Owen, eastern division manager
for
Paramount, woa In Buffalo the past week
for a Rales conference with Manaxer Ed
DeBerry; salesmen John McMahon and
Frank Suvlola. and bookcr.t Tony Mcrcurio
and John ScrvUllno The local powwow was
a followup of the big fonfer

. . Loew's
. . Manager
. . . Dave
. . Milton's
. . Philadelphia's
. . Columbia
i
WASHINGTON
Terry Adams, retiring chief barker of Tent
11, spoke at the meeting last week of the
Society for the Prevention of Blindness. He
told of Tent 11 's efforts to provide a medical
social worker at the glaucoma clinic at the
Episcopal Eye, Ear and Throat hospital . .
.
Happy birthday to barkers Dr. Daniel Gevinson,
Thomas I. Martin, James Lake, November
2; David Silberman, Robert Pi'uett, Joseph
Cohan, 3; Martin Coopersmith, Ross Wheeler,
4; Bert Libin, Eugene Kramer, 5.
Mrs. Jeanette Margolis, wife of Loew's Palace
Theatre manager, returned home from
the ho.spital after surgery . Theatres
switchboard operator, Mrs. Virgie Lee Sweeny,
. . . Joel Margolis
also returned home from the hospital after
undergoing an operation
has been receiving many compliments for the
fine shows he has been staging between the
halves at the Redskins football games in
Griffith stadium.
Local F-13 has nominated the following officers:
Fred Von Langen, Paramount, president;
Ethel Risdon, Warners, vice-president;
Judith Glickman, AUied Artists, recording
secretary; Lillian Lee, Paramount, financial
secretary; Mildred MacDonald, RKO, treasurer;
Pat Dell, 20th-Fox, guardian; George
Sullivan, RKO, business agent; Jack Kohler,
Myrtle Friess, Esther Blendman and Alice
Reighly as trustees; Agnes Turner, Sara
Young, Jesse Smith, Elmer McKinley and
Max Rutledge to the executive board. The
election will be held on December 1.
Rudolph Berger, MGM southern division
manager, returned from Jacksonville, Fla. . . .
Unlversal's Manager Joe Gins has been fighting
a cold . . . The Columbia Theatre manager,
Irving Martin, was vacationing in Miami
Beach . . . Victor J. Orsinger was on a busines
trip to California ... At 20th-Fox John
.
J. CLeary took over the Baltimore area as
salesman and Dan Rosenthal switched to
O'Leary's territory in Virginia
Bibby Gunsberg went home to
. . Booker
New Jersey
to celebrate her birthday and had to have
three teeth extracted . Joe Rosen
and Division Manager Glenn Norris went to
Richmond to visit the Neighborhood Theatres
office.
The Astor Theatre, Baltimore, will suspend
operations November 15, according to Leon
Back . . . Schine District Manager Gus
Lynch reports the starting of Sunday shows
. . . Daniel Sattle is now buying
. .
in Easton, Md., November 9. Schine circuit
operates the Avalon and the New Easton Theatre
there
and booking for the Hiway Theatre, Essex,
Md. . The Floyd Willis Drive-In, Hillsville,
Mrs. Mazie Evans
will close November 10 . . .
Other exhibitors
was a Filmrow visitor . . .
seen on Filmrow were Jack and Julius Levine.
Irving Hanover, Will Zell. J. Cremen. Will
George.
Paramount booker Jane Harrell has returned
to her desk after being ill several weeks
. . . Diane, the 5-year-old daughter of Manager
Phil Isaacs, underwent a tonsillectomy.
Want More Curb Parking
PITTSBURGH—Downtown theatre
operatosr
joined bankers, hotelmen, retail jewelers,
etc., in telling the Better Ti'affic committee
that the city shouldn't ban curb parking
downtown, but rather it should increase the
number of legal street parking spaces. M. A.
Silver, Warner circiut zone manager, and
other representatives from the theatres cited
figures to show night show business had
dropped drastically. Silver said: "Congestion
is normal and healthy. Some good congestion
is what the theatre need. The greatest thing
that could happen to the Triangle is to see
traffic police at every corner and cars parked
at every curb."
I. E. "Bud' Fike Dies
TARENTUM, PA.—I. E. "Bud" Fike, who
served for 26 years as projectionist in the
same house, is the manager of the Manos
Theatre here. Pike, a native of Uniontown.
started his apprenticeship as a projectionist
with the old Penstate Amusement Co. tiiere
in 1919. Twenty-six years ago he came to
Tarentum to work at the Palace Theatre,
which was taken over by Manos three years
ago.
Build at Emporium, Pa.
EMPORIUM, PA.— A. J. Grimone, head of
Grimone's Appliance Co. here, this week confirmed
the report that work has been started
on his new drive-in theatre between this city
and Port Allegany. The drive-in will be ready
for opening next spring, Grimone said.
Producer Nat Holt has set Judith Ames for
a featured role in "Arrowhead," a Paramount
film.
PHILADELPHIA jf
^\n election day, the Lawndale Theatre pi;
copy in its ads advising its customet;
that "it only takes one minute! Be sui'
to vote" .
city council ha
approved an ordinance exempting charitablt
religious and educational groups from paj
ment of the city's 10 per cent amuscmer
tax. The measure exempts nonprofit organi
zations whose earnings do not "benefit an
private shareholder or person." Revenu
Commissioner George S. Forde estimated th
exemption would cost the city a maximum c
$125,000 annually. He said this was offset b'
the fact that it would reduce collection cost
pointing out that collection of the levy fror
these groups was very expensive. The cit
collects a'oout $3,000,000 annually in amuse,
ment taxes.
Stanley-Warner Theatres has advertise
the Colony, 5619 North Fifth, for sale. 1
has also advertised the theatre leaseholc
of the Diamond, 2123 Germantown Ave., an
the Rexy at 801 South St., both in Phila
delphia; the Rialto at 17 East Gray St. i.
West Chester, Pa., and the Washington s
411 Market St. in Chester as being for salii
The board of directors of Motion Pictur
Associates met at Kugler's and decided t
hold the annual meeting of the group at th
RKO projection room November 10. Th:
meeting will be preceded by a buffet suppt
and the annual election of officers will t
held . Sandwich Shop, northwe;
corner of 13th and Vine, is now- sportin
a new front of imitation stone.
Martin Bazin, projectionist at the City Lin
Center, has been elected to the Pennsy!
Bob Gabriel, so
vania state legislature . . .
of Capital Film Exchange's Eddie Gabriel, wi
return to Capital Films in a sales capacit
when he is discharged from the army Decern
Harry S. Jacobs, new owner c
ber 12 . . .
the Wynne and a former automobile deale
has been making the rounds getting ac
quainted with industryites.
. . .
Jacob Rosenfeld, Colonial in Port Norrir
is the father of a baby girl Carol Ann . .
Alex Nicol. U-I, was in town to help promot
"Because of You." He was accompanied b
Philip Gerard, U-I eastern publicity chie
Myra Lukoff, 20th-Fox bookers st^nog
rapher, went on vacation to be with her bo
friend who just returned from a hitch i
the army in France.
Cragle's Garden Drive-In in Hunoloc
Creek, Pa., has opened .
sale,--
man Ben Felcher has been promoted t
branch manager at Buffalo. Ben was give
a desk set and was feted by his co-worker
Korson, Columbia sales managei
reported that his son Donald, a Pelin Stat
graduate, lias announced his engagement , .
Raymond Gaddus, WB night janitor, is th
father of a baby girl . . . Rhoda Weitz, W3
clerk, was on vacation.
I-
1'
CONTINENTAL CARBONS, INC.
1321 Vine St. Philadelphia, Pa.
Telephone: Lombard 3-6848
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
44 BOXOFFICE :: November 8. 195:

I
Statistical
I
I
Television
I
I
drive,
. The
. . Fred
. . Joined
. . Booked
. The
. . William
. . The
. . Alex
'Hi
PITTSBURGH
1 fc
iiiiiji
>er li
juftc
v/ruhat-l ll;ilm's lU'W Polish films are In
ifli'ii.se 111 till' area. They were recently
leatured here at Warners Arsenal Theatre . .
I. p. Harris snpak previewed "Pony Soldier"
Johnny Harrises have named their
laughter Donna Jeannette .
Variety
lub has slKned a new lonK-term lease for
t.s quarters In the William Penn hotel.
theatre data was presented to
i:ongre.'isnian Ebcrharter at a recent luncheon
lere attended by Jim Slpe, lATSE: Hal
iJavls. musicians Local 60; Charles Levey,
)ulldlng service union, and theatre owners
ind managers Ben Amdur, Norm Mervls.
Jarry Hcndcl, Moe Silver, Ben Steerman and
.leorge Eby. Members of the Industry will
Ight the local amusement lax at the next
esslon of the Pennsylvania legislature which
onvenes In January . J. Herrington,
vho has become the active consulting secreary
of the local Allied unit, continued very
)usy last week lining up area exhibitors to
ittend the national convention In Chicago.
^e has a Pennsylvania railroad coach rale,
tor a party of 25 or more, for only $22.77 a
round trip, departing November 16 at 8:10
I. m.
Two doien Uniontown merchants cooperited
with the Starllle ozoner in a one-week
lew "52 Ford" award November 7. Coupons
vere given by the merchants with each $1
purchase and with each adult ticket purhased
at the outdoor theatre . . . The Bradlord
and Warren areas will have good tele-
Itislon reception next month when a new
transmitter for
polden. near Buffalo .
WBEN-TV goes on the air at
for initial
. . .
reissue at the downtown Warner Is the 1934
production of "Cleopatra" Star Mary
[Castle Is coming here to exploit Columbia's
i'EUght Iron Men" . in marriage
November 7 In Unitarian church here were
Eddie Nathan, manager of Shea's Orpheum
lin McKees Rocks and floor manager at the
downtown Fulton, and Catherine M. Obringer.
The Cameraphone, East Liberty, was trans-
'ferred November 1 from the Warner circuit
to Morris M. FMnkel, and on that day the
'circuit listing in city newspaper advertising
showed only 21 neighborhood theatres open
land operating.
City was incorporated here November
7 by Earl F. Reed. Irwin D. Wolf and
Lee W. Eckles . . . WDTV; Pittsburgh's only
television station, through Harold Lund, gen-
'eral manager, has signed leases and awarded
construction contracts for television studios
in Gateway Center . . . Hank Howard, RKO
exploiteer, was here working on "Montana
Belle."
Abe Weiner, AA manager who served as
Pllmrow chairman for the Community Chest
reports a very good participation by
members of the industry in this year's camipaign
Abe Rothenstein has been renovating
. . . the West Theatre at West Aliquippa
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 Miltenberjer St.. GRant 1-4281. Pittsburgh. Pa.
MOTIOGRAPH — MIRROPHONIC
MOUNTAIN TOP AIRER—Pictured above to the entrance to the Skyline Urive-In
at Oak Hill. VV. Va.. owned by the NrwIxilcl-KrrslinK lircuit. Most inl«Ti-slln« feature
of tlie aircr is its location nearly atop a niounUiin. Tlir owners vir(u.ill> had (o carve
off the top of the mountain to build tin- drive-in. whlcli has a capacity of .'lOO to 600
cars. Tlic o/.oner was ctrs. J. (°. Shanlilin and Mr. and
Mrs. Carrie Dolan, all of Roncevertc.
W. Va.. have been vacationing at Hot Springs,
Ark. Mrs. Dolan Is .secretary and a.sslstant
manager for Shanklln. who operates the
Greenbrier Theatre In Charleston and the
Lewis in Lewlsburg, W. Va.
The Oak-s Opcn-.Air Theatre near Morgantown,
which inaugurated "D 2 D" shows several
months ago by presenting five feature
pictures from "dusk to dawn" and which later
Increased the running time to six features,
plus cartoons and other shorts, on recent
Saturdays has presented seven features and
shorts. On a recent Sunday evening the
Oaks presented hillbilly acts from the WWVA
Jamboree.
Bob Thomas Dies in Korea
PITTSBURGH—Marme P\t. Franci.- Robert
Thomas. 22. son of Francis Thomas, veteran
Filmrow exchange projectionist, was
killed in action in Korea October 27. He had
departed for service April 10. His younger
brother Ronald is employed in the U-I
shipping department here. In our September
27 issue there appeared a notice of Bob's
engagement to Shirley Ann Palese. stenographer
in the booking department for 20th-Fox
here.
Special Week for Jiin Abrose
PITTSBURGH — Warner Bros. Pictures
sales and booking departments seek .solid
bookings for Jimmy Abrose's Clean Up week
January 11-17. Abrose is the new central
district manager.
A few first run theatres in San Jose obtain
European films and single productions of independent
U.S. producers.
SAM FINEBERG |
TOM McCLEARY :|
JIM ALEXANDER §
84 Von Broom Street
PITTSBURGH 19, PA.
Phone Express 1 0777
i::j.Moviti Art Sttltr Ttiati E

Favors U.S.-Italian
Co-Production Deals
NEW YORK — Co-production agreements
between the U.S. and Italian industry are a
definite possibility, said Nicola De Pirro, director
of the Italian entertainment industry,
on his departure for Rome. The statement
followed discussions at the major Hollywood
studios.
Other participants in them were Eitel
Monaco, president of the National Ass'n of
Motion Picture and Allied Industries of Italy;
Italo Genini, president of the Italian General
Ass'n of Show Business; Guiseppe La Guardia,
Italian banker, and Renzo Rufini, secretarygeneral
of Italian Films Export.
De Pirro said co-production agi-eements
would benefit both countries economically
and help to develop cultural relations. He said
they have become an important factor in
Italian industry operations, as at present films
involving Swedish, Greek, German, Spanish
and American companies with Italian organizations
are in production in Italy.
The Italian and French governments have
be made jointly in both countries.
De Pirro said he was impressed by his visit
to Hollywood. He said the solid structure of
the U.S. industry enables it to surmount any
difficulties and adapt itself to any innovation.
The Italian industry, which has now ended
its stay here following a week of showings of
Italian films in New York, visited Washington
the last two days of its stay in the U.S.
Prominent Educators Honor
Hollywood Studio Heads
HOLLYWOOD—studio leaders were honored
Friday (7) by a group of nationally
known educators for the "significant contributions"
being made by Hollywood films
as teaching aids in schools. Host at a dinner
and reception was Dr. Roy E. Simpson,
superintendent of public instruction for California,
while industry representatives in attendance
included Y. Frank Freeman, Paramount
vice-president and chairman of the
board of the Ass'n of Motion Picture Producers,
and Dore Schary, MGM vice-president
and production chief.
The organization through which Hollywood
product is brought to the nation's classrooms
is Teaching Film Custodians, a nonprofit
educational affiliate of the MPAA,
which was formed in 1937.
Foreign Firm to Publish
Weekly TV Magazine Here
NEW YORK—The U.S. television pubHshing
field will be invaded this month by Dupuis
Sons & Co., hitherto identified with western
Europe publications, with a new national
weekly magazine, TV Family. George Troisfontaines
will be in charge as publisher's representative
and John del Valle, former San
Francisco newspaperman and for four years
publicity man for Nat Holt Productions, as
editor.
The page size will be 8'- by U inches and
the contents will consist wholly of nonfiction
news and features, of which 40 per cent will
be of non-televLsion general interest. Distribution
at first will be limited to the New
York-Newark-New Haven and Philadelphia-
Wilmington-Atlantic City areas.
Goldwurm-Schwartz Takes
Seven Foreign Features
NEW YORK—Jean Goldwurm and George
Schwartz of Times Film Corp. have obtained
the distribution rights in the U.S. for seven
foreign films, including prize-winning pictures
from Prance, Italy and Sweden. They will be
subtitled for the American market and released
at the rate of one a month, starting
in November.
The Italian pictures are: "Two Pennies
Worth of Hope." winner of the prize as the
best film in 1952 at the Cannes Film Festival,
which was directed by Renato Castellani;
"The Overcoat," directed by Alberto Lattuada
with Renato Rasoel starred, and "Cinderella."
based on Rossini's opera, directed by
Fernando Cerchio with Fedora Barbieri, now
with the Metropolitan Opera in New York, In
the title role.
The French pictures are: "Forbidden
Games." which won the grand prize at the
Venice International Film Festival this
month, directed by Rene Clement and starring
six-year-old Bridgette Fossey; "Ladies'
Hairdresser," directed by Jean Boyer and
starring Fernandel, and "Three Women,"
based on three Guy de Maupassant stories,
directed by Andre Michel and featuring
Jacques Duby, Catherine Erard, Agnes Delehaye
and Rene Lefvre. The Swedish picture
is "One Summer of Happiness," winner of the
grand prize at the Berlin Film Festival, directed
by Arne Mattson and starring Ulla
Jacobson and Folke Sundquist.
Kansas City-St. Louis TV
Service to Be Extended
NEW YORK—A microwave radio-relay
route between Kansas City and St. Louis is
planned jointly by the Southwestern Bell
Telephone Co. and the American Telephone
and Telegraph Co. It will supply hundreds of
long-distance telephone circuits and several
television channels and is scheduled for completion
by the end of 1953.
Six radio channels are planned initially,
two for telephone use, two for television and
one in each direction for maintenance and
protection. The two television (?hannels will
provide another route to Kansas City, now
connected to the national network by coaxial
cable out of Omaha.
Plans filed with the Federal Communications
Commission call for the erection of
eight stations with steel towers up to 300 feet
high bearing Bell System antennas. The link
will interconnect at Kansas City with coaxial
cable to Omaha and a new radio-relay route
stretching south into Texas. At St. Louis it
will tie in with cables extending east and
south and with the planned radio-relay system
to Chicago.
Patten Becomes a Member
Of Board of DuMont
NEW YORK—Rear Adm. Stanley F. Patten,
U.S. navy (retired), vice-president of
Allen B. DuMont Laboratories, has been
elected a member of the board of directors.
He joined the company in 1947 as assistant
to Dr. Allen B. DuMont, president, and was
elected vice-president in October 1951. He is
a specialist in electronics and communications.
Several new theatres were opened in Costa
Rica during the last year and several more
are in progress of construction or are planned.
MPA Quotes Editorial
Attacking 16mm Suit
NEW YORK—The Motion Picture Ass'n
America has compiled excerpts from editorii
of 33 newspapers condemning .the governme
16mm suit to force the sale of films to tel
vision. Some strong language is used such
"legalized confiscation." "phony as a $3 bi
"economic suicide," "fuzzy bureaucratic tl
ing," "uncalled-for activity," "blunderi;^
bureaucrats," "sabotage," "alien to any co.
ception of a free country," "unfair blo«
"probably the most vicious and unreasonat
of all the attacks centered on film businesi'
"the producers are kindly requested to Ci
their own throats" and "an example
twisted logic."
The newspapers are: the Times, Heral
Tribune, World-Telegram, Mirror, Journa!
American, Daily News and Brooklyn Eagle, i
of New York; Jersey Journal, Jersey Oil
N. J.; Telegram, Bridgeport, Conn.; Po:,
Bridgeport, Conn.; Christian Science Mor
tor, Boston; Record, Boston; Times, Pa\
tucket, R. I.; Times-Star, Cincinnati; Cot
mercial News, Danville, 111.; Call, Allentow'
Pa.; Times Detroit; News & Courier, Charle
ton, S. C; News, Florence, S. C; News, M
Keesport, Pa.; Advocate, Baton Rouge Li
Courier- Journal Louisville; Tribune-Hera:
Waco, Tex.; Capital, Topeka; Press, Mobi
Ala.; News, Miami; Express, San Antoni
Standard Times, San Angelo, Tex. ; Enterpris
Beaumont, Tex.; Reporter, Abilene, Te:
Democrat, Little Rock, Ark.; Star, Tucso
Ariz., and Herald Express, Los Angeles.
AT&T Plans $32,000,000
Construction Program
NEW YORK—A $32,000,000 1953 construi
tion program is planned by the America
Telephone and Telegraph Co. and 13 assi>
elated companies, according to plans fili
with the Federal Communications Commi
sion. It would provide about 3,000,000 chann
miles of telephone facilities, 680.000 miles >
telegraph channels for private line telegrap
and teletypewriter exchange service and e:
tensive additions to radio and television ne
works.
Coaxial tubes in cables already built i{
under construction will be equipped to pre
vide for more telephone and television ser
ice. Equipping of four cables on the Phil;
delphia-Chicago route with a newly designi
carrier system will more than triple the nun
ber of telephone circuits now in use.
Another project provides for constructic
of a coaxial cable between Newark, N. .
White Plains, N. Y., and New Haven, Com
as part of a decentralization plan for the e
tablishment of routes by-passing larger citie
Universal Votes Dividends
NEW YORK—The board of directors
Universal Pictures Co., Inc., has voted a sem
annual dividend of 50 cents on the commo
4
payable December 5 to stockholders of recoi
at the close of business November >mber 20. Tl; I
board also has voted a quarterly rly dividend
j
$1.0625 per share on the 4'i cunu; uniulative pr
ferred stock, payable December •r 1 to holde
j
J
of record at the close of business November I
About 500 motion picture feature.^, 3
shorts and 250 newsreels are released in Cos
Rica each year.
46 BOXOFFICE November 8, 111

1 Jesse
!
In
I
I4EWS AND VIEWS OF THE PROPUCTIOW CKMTER
iHoUywood Otiicc—Suite 219 at 6404 llolhjtcooci Blvd.: Ivan Spear, Western Manageri
Writers Guild Pad
With Video in Sight
::oLLYWOOD—While a National Labor
li'lalions board hearing was being tentatively
cheduled to begin Monday (24) on n petilon
by the newly formed Television Writers
:f America, seeking Jurisdiction over scriviiers
on network video shows, progress was
eported toward the negotiation of a contract
ictween the Screen Writers Guild and the
"elevislon Film Producers which would end
hr SWG's nearly two-month-old strike.
The TWA's jurisdictional claims are being
iisputed by the SWG, which holds that it
jepresents writers in all video fields as well
Is In theatrical film categories.
Meantime, in a joint statement, the SWG
|nd ATFP declared that bargaining negotialons
"are not deadlocked." that "definite
'irogress is being made" and that discussions
|re "being conducted harmoniously and in
I spirit of mutual respect and understand-
Jerry Wald. Jack Cummings and William
^'homas will deliver three concluding lectures
n the Screen Producers Guild's six-lecture
jerles before members of the cinema department
of the University of Southern Cali-
|Ornla. Wald will talk Thur.sday (13) on
Production Phase." followed December 14 by
Cummings, discussing "Post Pi'oduction" and
in January 8 by Thomas, who will talk on
Exploitation
and Distribution."
L. Lasky. Julian Blaustein and Har-
Parsons delivered the first three lectures.
iet
Meantime. Sol Lesser analyzed the world
iiarket for Hollywood film fare as the second
speaker in a five-session forum being
onducted by the SPG before the motion
^)icture division of the University of Cali-
|ornia at Los Angeles.
Klieg-Light Premiere November 26
Of Three- Dimension Bwana Devil'
HOLLYWOOD— Replete with slurs, klieg
lights and the usual premiere appurtenances.
Arch Oboler's "Bwana Devil." first featurelength
motion picture to be photographed in
the Natural Vision Corp.'s three-dimension
process, will make its world debut November
26 at both the Hollywood and Downtown Paramount
theatres. The picture, written, produced
and directed by Oboler, stars Robert
Stack and Barbara Britton.
• • •
Day-dating with its October 30 opening at
the Four Star Theatre here, RKO's "Androcles
and the Lion." produced by Gabriel Pascal,
also began prerelease engagements at the
Paramount. Denver, and the Utah, Salt Lake
City, and opened the following day at the
Amba.ssador in St. LouLs. Locally, the debut
was attended by film luminaries including
"Androcles" cast members Jean Simmons, Victor
Mature, Robert Newton, Alan Young, Elsa
Lanchester and Alan Mowbray.
« • •
With marine corps backing. Allied Artists'
"Battle Zone," starring John Hodlak and
Stephen McNally, was given its midwest premiere
Wednesday (5i at the RKO Grand Theatre
in Chicago. The opening was preceded
by a parade of 200 leathernecks and a stage
ceremony in which a marine color guard participated.
• • «
Executives of theatre circuits and buying
combines will be among Allied Artists' guests
at the Armistice day world premiere of "Plat
Top" aboard the USS Princeton in San
Diego. The exhibition representatives In attendance
will Include Ernest Sturm. CuUen
&py. C. H. BrLslln, William Drummord, Joe
Maggio and Frank Prince of the Fox West
Coast chain: Lester Blumberg, Metropolitan
Theatres; Fred Stein, United ArtLsts; Earle
Johnson, operator of a booking service;
Henry Lockhart, Western Amusement Co.,
and Chuck Piercy. Preferred Theatres.
Also making the San Diego trek by chartered
train will be Steve Broidy. AA president;
other studio executives, press representatives
and film stars.
With members of the Society of M.iyflower
Descendants. New England pre.ss and civic
leaders attending. "Plymouth Adventure" Is
all set for a Friday (21) invitational preview
in Plymouth, Mass., following which the New
England premiere of the Spencer Tracy starrer
will be held Wednesday (26) at the Old Colony
Theatre in that city. The debut will be attended
by Helen Deutsch, who wrote the script.
Originally set for Thursday (20), the
Washington world premiere of Republic's
"Thunderbirds" has been shoved back to
Monday (24i. The national guard yarn, produced
and directed by John H. Auer. toplines
John Derek and John Barrymore Jr.
addition to these lecturing activities,
he SPG is completing plans for its Wednesiay
(191 Milestone dinner, which this year
^ill honor LouLs B. Mayer. Arthur Freed, in
|harge of entertainment, set George Jessel
IS master of ceremonies and Ethel Merman
tee off the festivities with her version
)f "There's No Business Like Show Business."
Doris Day Is Chairman
HOLLYWOOD—Doris Day. Warner singing
•tar, has been named honorary chairman
pf the national Gift Lift campaign sponliored
by the Los Angeles Junior Chamber
pf Commerce to provide Christmas packages
for GIs in Korea. The stated goal is 500,000
Jresents.
DUAL CELEBR.\TION—Civic dignitaries and filmdom's elite
were on hand when
the famed Grauman's Chinese Theatre in Hollywood recently observed its 25th anniversary
with the west coast premiere of '20th ("ontury-Kox's "The Snows of Kilimanjaro."
In the photo at the left, Lieut. -Gov. Goodwin J. Knight of Californi.i. left, chats with
George Bowser, general manager of the Fox West Coast circuit, and actress Jeanne
Crain. Photo at right shows Darryl F. Zanurk. 20th-Fox produrtion chief, pausing in
the forecourt of the Chinese to say a few words for the armed forces radio service.
BOXOFFICE :: November 8, 1952 47

Cleffers
STUDIO PERSONNEUTIES
Lippert Productions
STAN JONES has been signed by Producer T.
Frank
Woods to write the lyrics tor the title song in "The
Tall Texan." Music is by BERT SHEFTER, who also
will compose and conduct the score.
RKO Radio
Handed a one-yeor contract renewal was composer
ROY WEBB.
Republic
Composer STANLEY WILSON, now scoring "The
Lody Wants Mink," was handed a new term contract.
Warners
Music department chief RAY HEINDORF will handle
the scoring assignment on "Calamity Jane."
Meggers
Columbia
Producer Sam Katzmon tagged WILLIAM CASTLE
to direct the Technicolor western, "Conquest of
Cochise."
20th Century-Fox
Because of illness, Roy Baker has witndrawn as
director of the Otto Lang production, "White Witch
Doctor," and has been replaced by HENRY HATH-
AWAY.
Warners
"The System," a crime drama being readied by
Producer Sam Bischoff, will be directed by LEWIS
SEILER.
Options
Allied Artists
HELENE STANLEY was set as the femme lead, and
6-year-old JACKIE COOPER JR. drew a featured role
in "The Roar of the Crowd."
Independent
Sequoia Pictures, heeded by Sot Lesser, Jules Levy
end Arthur Gardner, booked EDWARD G. ROBINSON
to star in "Harness Bull," police drama, which
Arnold Laven will direct.
Lippert Productions
EVA BARTOK will star with Howard Duff in
"Spoceway," science-fiction drama, which will be
produced in England.
Paramount
Cast in the tentatively titled "So Where's the
Money.'' " starring Dean Martin and Jerry Lewis, was
JOSEPH CALLEIA. Norman Taurog will direct for
Producer Paul Jones.
Producer Nat Holt set JUDITH AMES for a featured
role in "Arrowhead," the Technicolor western starring
Charlton Heston. The film is being directed by
Charles Marquis Warren.
Republic
Inked for the top roles in "The Woman They
Almost Lynched" were JOHN LUND, BRIAN DON-
LEVY, AUDREY TOTTER (borrowed from Columbia)
and JOAN LESLIE. The producer-director is Allan
Dwan.
20th Century-Fox
Set for a stellar assignment with James Mason
in "The Desert Rots" was CHIPS RAFFERTY, Australian
actor. The Robert L. Jacks production will
be megged by Robert Wise.
Universal-International
ANTHONY QUINN was cast as the heavy in "East
of Sumatra," the Jeff Chandler topliner, which Budd
Boetticher will meg for Producer Albert J. Cohen.
Warners
The leading role of the gambler and big-city
boss in "The System" was drawn by FRANK LOVE-
JOY. Sam Bischoff will produce the crime drama,
with Lewis Seiler megging.
Producer Milton Sperling of United States Pictures
booked GARY COOPER to star in "Blowing Wild," on
oil-fields action drama, on which lensing will begin
early next year.
Marking his film debut, TOM HELMORE, Broadway
stage actor, was inked for "Alma Mater," the John
Wayne vehicle, which Michael Curtiz is directing for
Producer Melville Shavelson.
Scripters
Allied Artists
WARREN DOUGLAS is penning "The Big Wilderness,"
from o story by James Oliver Curwood, as a
Lindsley Parsons production to feature Kirby Grant.
Columbia
"The Franz Liszt Story" is being developed by
ELICK MOLL for Producer Oscar Saul.
Metro
GUY TROSPER will pen the untitled sequel to "The
Stratton Story," which will be produced by Jack
Cummings.
20th Century-Fox
"Firebrand," a suspense drama, is being penned
by HARRY BROWN for Producer Samuel G. Engel.
Warners
LEWIS MELTZER is penning a new version of "The
Singing Fool," which will be produced by Louis F.
Edelman.
Story Buys
Metro
"The King Thief," an original action drama by
Robert Hardy Andrews, was purchased for production
by Edwin H. Knopf.
Purchased was "The U.S.S. Conopus Story," dealing
with exploits of the navy's submarine branch
during World War II. An original by Alan Brown,
it will be scripted by Frederick Hozlitt Brennan.
20th Century-Fox
"The Kid in Left Field," a baseball story by Jack
Sher, was acquired and placed on Leonard Gc
stein's production slate.
Universal-International
"Stopover," o novel by Carol Brink, was odded
the studio's schedule as a Barbara Stanwyck stari
with Ross Hunter to produce.
Technically
Metro
AL SHENBERG was set as unit manager, and ARV
GRIFFIN as assistant director, on "Latin Lovers."
"Fast Company" will be photographed by HARO
LIPSTEIN.
20th Century-Fox
HARRY WILD will photograph "Call Me Modor
on which JOSEPH WRIGHT was set as art director
Universal-International
New lensing assignments include CLIFF STINE
"The Prince of Bogdad," MAURY GERTSMAN
"The Golden Blade" and RUSSELL METTY to
Happens Every Thursdoy."
Warners
STANLEY FLEISCHER was set as art director
"Don't Cry, Baby."
Title
Changes
Allied Artists
"Jungle Girl" to BOMBA AND THE JUNGLE Gil
RKO Radio
"The Murder" to THE BYSTANDER.
Universal-International
"A Man's Country" to GUNSMOKE.
"Ma and Pa Kettle Go to Paris" to MA AND
KETTLE ON VACATION.
Samuel Goldwyn's Life
To Be Portrayed on TV
HOLLYWOOD — Samuel Goldwyn's 1:
story is to be brought to television—in ti
installments—by Ed Sullivan, star of T\
"Toast of the Town." it was disclosed as Sul
van returned to New York after two di
of huddles here with the production vetei
Goldwyn's industry career, up to and inclul
ing the making of his latest film. "Hal
Christian Andersen." will be telecast on tvj
successive dates. December 9 and 16. wii
present plans calling for TV appearances Ij
Goldwyn star discoveries and filmed flaa|
backs.
* * *
Another veteran of the theatrical film fie'
succumbed to the lure of video when Robe
Lord, formerly associated with Humphr
Bogart in Santana Productions, joined Screi
Televideo as a producer. For the compar
headed by Jacques Braunstein and Rudy Ab

I center
'
The
: HOLLYWOOD
I Snader
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and
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PRODIICKR
TIIKNS I.FCTUKKK—
Parsons. riRlit. KKO filmmakrr,
unburdi-iLS herself of Mime .statistics while
nddressinK students in the rinema departmenl
at the Tniversity of Southern Cali-
Topie for her lecture, third in a
series of six sponsored by the Screen Producers
Guild, was "Pre-Production." and
she enipha.sized that careful planning is
helping to keep moviemaking cost.s down
keeping quality at a generally high
level.
^ouis D. Snader Carries
Partner Tiffs to Court
HOLLYWOOD—A prolonged difference of
iplnion over partnership operations of Snaier
Telescriptions. Inc.. and other interrelated
corporations wound up in court when
Louis D. Snader secured from Superior Judge
Frank T. Swain a temporary restraining
;)rder against Alexander Bisno and Samuel
Markovitch. Snader associates. At the same
jime a Wednesday (12) hearing date was
kt at which Bisno and Markovitch have
jeen directed to show cause why they should
act be enjoined from selling 750 Snader
irelescriptions without Snader's approval.
charge.s the sale was made to Ben
Frye's Studio Films without his knowledge
and therefore the commitment should be
koided.
Schary Reports Pledges
To PCC Reach $127,675
— With $127,675 already
pledged in advance gifts by 345 industry members
in the higher-income bracket, the Permanent
Charities Committee's 1953 fund-raising
campaign is off to a running start, it was re-
Iported by Dore Schary, drive chairman. The
first industry-wide report is slated to be
made Friday (14) in the drive to reach a
|S1,225.000 goal.
drive, which officially got under way
iMonday i3i. was given the Hollywood AFL
Film Council's blessing when that organization
adopted a resolution urging all AFL studio
workers to enroll in the PCC's payroll
'deduction
plan.
Plan 900-Seat Theatre
ANCHORAGE. ALASKA—A 900-seat
theatre
will be included in a $750,000 shopping
scheduled to be completed here by
January 1954. Construction will start early
next May.
^
NOTHER significant word has been
ytJ|^ added to the writing on the wall that
has been confronting the exhibition
branch of the motion picture Industry In cverincrea.sing
linage during the past several
years. It came In an announcement from
Walt Disney Productions that after Jan. 1.
1953. that time-honored organization will
make available a number of films to educational,
church, club and other nontheatrlcal
u.sers of 16mm motion picture.
The Disney disclosure said the releases
would compri.se a "varied list" of celluloid In
both the entertainment and educational categories,
including one new series being produced
exclusively for 16mm audiences. The
films, all in color. al.so will encompass narrowgauge
rereleases of some of Disney's famed
cartoon shorts.
The Disney organization has licensed 65 distributing
units, .scattered acro.ss the U.S., to
handle the bookings, with four subjects
running from 18 to 27 minutes—and three
separate comedy shorts included in the first
list of releases. They will be handled on a
flat-rental basis.
While the momentous manifesto from the
Disney company makes no reference to the
unmentionable medium, the phrase about
"other nontheatrlcal users" is subject to only
one interpretation.
And, thus, television is endowed with another
source of entertainment and—observing
past performances—entertainment of
prime caliber.
No one can fairly criticize Disney for his
entrance into the.se wider markets. It's the
inevitable development of current evolution
in show business: a step that must be taken
in many cases by independent fabricators of
film fare if they are to survive.
Theatremen cannot stop the trend, but the
Disney capitulation to nontheatrlcal fields
.should serve as still another warning to them
of unavoidable necessity for their return to
shrewd showmanship if they desire to enjoy
their just share of the public's entertainment
dollar.
.\t the same time, the growing liaison between
Hollywood and "nontheatrical" fields
casts a comparable challenge to those who are
producing pictures for conventional theatrical
consumption. Their output must be increasingly
better, so as to furnish a springboard
for the above-mentioned shrewd showmanship.
One interesting, albeit comparatively small,
answer to this challenge came from Steve
Broidy, president of Allied Artists, when he
revealed recently that for the first time in
the history of the company, .\.\ will have a
number of Technicolor productions on its release
program. Via a commitment secured this organization wondered why a script
with that processing firm, a minimum of three hadn't been forwarded for its approval, figuring
features on .-VA's 1953 slate will be in Technicolor,
that "Harness Bull" was a western.
in addition to one already completed The Vaughan communique parenthetically
in Great Britain by As.sociated British-Pathe.
Here, parenthetically, is concrete manifestation
explained that a "harness bull" is a uniformed
policeman.
that the rich promises projected by Head-
Just so long as they don't try to harness
man Broidy at the time when Monogram was Elegant .-Vl's bull, all will be forgiven.
mrtiimorphOKrd Into Allied ArtUl* were more
than mere words.
The widening popularity of l>op m the lexicon
of American youth reflects luelf In a publicity
release from Paramount'."! pralsery,
which alleges that the .sneak preview cards
filled out by members of the younger set In
connection with "Pleasure I.sland" are loaded
with such descriptive tcrm.s a.s "cool," "real
smooth," "real George." "real Harry." "real
gone," "real crazy" and "crying good."
Where, Tect, did you get those real frosty
flack.s—and who has the reefer concession In
your department?
RKO Radio'.H slate of current and upcoming
releases includes "I'nder the Ked .Sea." "Sea
Devils" and "The Sea .Around I's."
No wonder things are all wet at the Gower
Street film foundry.
Whether he be operating on a lush International
basLs or grinding for coffee and cakes
out of his comparatively modest Beverly Hills
bailiwick, Russell Birdwell's activities are dependable
to supply Cinemania with an occasional
conversation piece. Witness the fullpage
advertisement which the erstwhile
Behemoth of Blurb recently caused to be In-
.serted in local trade journals on behalf of his
client, Roberta Haynes.
Illustrating the message was a photograph
of youthful and curvaceous Miss Haynes in
which her upper regions were clad in only
the scantiest of brassieres, revealing so much
cleavage that it made the heretofore controversial
stills of Jane Russell look like
Mother Hubbard ads. Amplifying the still
were outlines— "Lingerie by Juel Park,"
"Photo by John E:ngstead," "Management by
Bob Schwartz," "Public Relations by Birdwell"
and "Roberta Haynes by God."
Always a handy whipping boy for his Hollywood
contemporaries. Birdwell was immediately
subjected to cascades of criticism for
the advertisement, which many held to be
blasphemous and in the poorest of taste.
Birdwell's justification; "It's about time
that we realized that we are in show business,
not the mortuary business."
Anyway, the censure centered much attention
on Miss Haynes—at least a sizable portion
of her—and that's what Roving Russell
want«d in the first place.
Beating the drums on behalf of Sol Lesser's
Sequoia Pictures, .\l Vaughan imparts the
breathtaking information that Producers
.\rthur Gardner and Jules Levey, who had
been cogitating over the advisability of
changing the title of their upcoming 'Harness
Bull," were just about convinced the tag
should be switched when they received a
call from the Humane .Ass'n. It seems that
BOXOFFICE :: November 8, 1952
49

Western Colorado Assn
Formed by Theatremen
GRAND JUNCTION, COLO. — Theatre
owners and managers of western Colorado,
following a meeting
on the 20 per cent
federal tax repeal here
recently, voted to form
a permanent association
to work on the
tax campaign and for
the good of the indusw
^^^^H try. Bob Walker,
^^^^^ owner of the Uintah
Theatre, Fruita, was
named chairman of the
organization.
Mrs. Luther Strong
Bob Walker ^as elected secretary,
and a committee, consisting of Tom Poulos,
Ed Nelson and Bob Smith, was appointed
to arrange time and place for the next
meeting. No decision was reached on the
permanent name for the organization. However,
the one most favored was the Western
Colorado Ass'n of Tax Collectors. It was decided
that since a followup on the tax case
was mandatory immediately after the first
of the year, the group would be called together
here January 7.
Representatives from more than half of
the theatres in the Colorado fourth district
met with incumbent Congressman Wayne
Aspinal to present their cases on the admissions
tax repeal. Bombarding the congressman
with facts and figures to substantiate
their claim that the tax soon will eliminate
most theatres from the Main streets of the
country, the showmen found they had a
sympathetic representative. Every theatre
manager present was given a chance to express
himself before the floor was given over
to Aspinal.
Walker, district tax repeal chairman.
EBERSOLE
CONCESSIONS,
Everything
INC.
for your concession needs
Unexcelled Service
POPCORN SEASONING CANDY
BOXES BAGS CUPS
FOUNTAIN
EQUIPMENT
SYRUPS
824 Twenty-first St. Denver, Colo.
TAbor 0979
opened the meeting and told the congressman
about a trip he had made to recruit
attendance at the meeting.
"I found," he said, "and I say this without
meaning to offend anyone here, theatres
long overdue for new seating, booths long
overdue for new projection and sound and
booths badly in need of many costly safety
devices." He pointed out that in every instance
these things could be done if the tax
were eliminated, but with continuance of the
tax, theatres were barely able to keep their
doors open.
SUMMONS USED AS GAG
Dramatically presenting a sheriff's summons
which they had received that morning,
Mike Gieskieng introduced Mrs. Edna
Smalley of CoUbran and told how the other
theatremen could be looking for summonses
if relief isn't quick in coming. Gieskieng, who
has a partnership circuit, including theatres
in Hayden, CoUbran, Carbondale and Baggs,
Wyo., said:
"We've operated three evenings a week in
CoUbran for a number of years and provided
a real service for the folks of this isolated
mountain town. For a long time v.e did
quite well, but costs have increased so
greatly that we find the theatre did only $70.07
net per month for the last year and averaged
$56.11 admissions tax each month. Now
we have a summons, with the building being
put up for auction."
Glen Diller, manager at Ouray, said: "You
all have read of the difficulty my father had
and of his loss of most of what he had
worked a lifetime for, because he couldn't
keep operating and pay the show tax, too.
I'm working on three other jobs just to try
to keep the theatre going, so dad won't lose
everything. If we had the money we pay
the government we could make it."
Merf Evans of Craig labeled the tax "complete
discrimination," adding, "I can't tolerate
discrimination in any form."
UNCLE SAM COMES FIRST
Tom Poulos of Paonia termed the tax "unjust"
and said that on a three-day showing
of a picture "you've got to take in almost
$150 before you make a nickel, but Uncle
Sam doesn't care—he gets his cut regardless."
Luther Strong of Grand Junction showed
how the tax is preventing theatre owners
from paying their employes the kind of
salaries they deserve.
"The Democrats have lost 200 votes in my
town of Oak Creek by the closing of mines,"
Bob Smith said. "I have a partner and, by
the time we meet expenses, there is less
than 9 per cent left for us. Yet we need new
seats and projection in both Steamboat
Springs and Oak Creek. We can't purchase
these when the tax leaves us nothing."
Loyd Greve, who has theatres in Eagle
and Minturn, told of the serious situation
he had and gave Aspinal facts and a letter
he had prepared to send him just before
learning of the luncheon.
After listening attentively for morf than
an hour to the troubles of the theatremen,
Aspinal said:
"A congressman should not come home ai
teU his people. He should come home ai
have his people tell him. The pleasure
my job is doing errands for my district. Th,
is the information I have been waiting 1\
since Bob first approached me."
He asked for financial affidavits, pledgii
himself to take their case before the hou
ways and means committee, which ci
recommend repeal of the tax. He added:
this tax means the closing of large ai
"If
small theatres in our land, then you a
going to see this tax removed. It's as simp
as that. This is the relief which I think yt.
should have, because, otherwise one of tl|
integral parts of our civilization, motion pi'
tures, is going out the window. No memb
of Congress would fail to recognize thi'
theatres must stay in business.
"Having enjoyed television I recognize th;
it will be competitive to you, but theatres w:
survive, if they are financially sound. I fe
that television is not as good as movie ente;
tainment, especially for the children 14
under."
Aspinal commented on the fine
attendant
at the luncheon, using it as a gauge to sho
the immense size of his district. He point«
out that the fourth district of Colorado
larger than the state of New York and
inhabited by 173.000 Coloradoans, who seeto
have 173,000 pet peeves. He said that tl'
area is cut up with some 16 major moui'
tain passes all near 10,000 feet elevation
better.
DRIVE FAR TO ATTEND
This bore out the contention of the distri
tax committee that having such a lunchec
meeting would entail a lot of problems .
was further evidenced by the fact that tl
19 exhibitors present drove a combined mi
age of 3,355 miles over mountain roads
attend.
A call for Col. H. A. Cole in Dallas just ;
Aspinal was leaving further emphasized tl
importance of the tax repeal.
Attending the luncheon w-ere Mr. and Mi
G. L. Diller, Ouray; Jacob Lawson, Grai
Valley; Gladys Kinman, Rifle; Mr. and Mil
Kermit Hurst, Palisade: Tom Poulis arj]
Francis Gill, Paonia; Mike Gieskieng. repra
senting Carbondale and Hayden; Mrs. Edw
Smalley, CoUbran; Loyd Greve, Eagle ar
Minturn; Bob Smith, Steamboat Springs ar
Oak Creek; Mr. and Mrs. Ed Nelson, Men
rose; Bob Nelson, Leadville; Mr. and Mi
Neil Ross, Delta; Merf Evans, Craig; D£
Cornwall, Glenwood Springs; R. Stroh, TeUi
ride; J. B. Micheletti, MGM, Denver; Fi
Boyd, Gunnison; Mr. and Mrs. Bob Walke
Fruita; Loyd Files, Mr. and Mrs. F. D. Litse.
Mr. and Mrs. Luther Strong and Mr. ar
Mrs. Harvey Traylor, all of Grand JuncUc
theatres.
A Shift in Managers
TWIN FALLS, IDA.—Robert E. Workma
for three years local manager of Inte
mountain Theatres, has been transferred
Boise, and was replaced here by Tom ;
McEldowney, former manager of the Cent
Theatre. Salt Lake City. Workman replace
Chester L. Price as manager at Boise. Prli
became manager in Salt Lake City. Tl
personnel changes were announced by Ri
M. Hendry, vice-president and general mai
ager of the Utah-Idaho chain of film house
In order to continue in operation motic
picture theatre equipment in Spain must coi
tinuously be repaired.
50 BOXOFFICE November 8, 19!

I
. . The
. . Fred
Nn"
DENVER
i(»wo youthful Kunmen t!ol $900 at the Tower
Saturday iiIkIH when they forced their way
^to the office where Leroy Ramsey, manaRer,
'nd Donna Rathael. cashier, were countlnR
he receipts. The thugs pulled the phone
rem the wall, sluRRed Ram.sey, Rrabbed the
Inoncy and fled . . . Hank Kaufman, Co-
'umbla manager of exchange operations, was
In from New York looking things over at the
bcal branch.
Frank H. Rlcketson III, booker at Fox Inlermountaln
headquarters, and his wife were
•n the hospital at the same time. Mrs. Rlcketon
went because of illness and her husband
loUowed for a tonsillectomy . Brown,
booker and buyer for the Black Hills Amusenent
Co.. became a grandfather again when
Us daughter. Mrs. Sally H. Samuel, gave
)lrth to a daughter Leslie Jo at St. Luke's
lospltal.
Lee Theatres has moved its offices to Lem
L*e's new home. Just built, at the Monaco
Drlve-In, 40th and Monaco boulevard, Denver
. . Flying to and from Albuquerque is getting
(o be routine for branch managers here. Jim
Icketts, Paramount manager, had only reurned
from a trip there when circumstances
. . . Dick
. . .
equlred he fly back almost immediately . . .
ean Gerbase. secretary at Western Service &
upply. is on vacation in Hawaii
vy, Allied Artists salesman, and Howard
IRoss, office manager and booker, have traded
Ijobs. Ivy wanted to be able to spend more
time with his family, hence the change
P. A. Bat«man, Republic district manager,
was in last week, conferring with Gene Gerbase,
branch manager, and together they
iCalled on the circuits.
Dewey Gates, who built the Trail, Evergreen,
has sold the house to B. A. Weil, a
stockman of the region . Allied Artists
.sign is now on the windows of the former
Monogram exchange . . . The directors of the
B.F. SHEARER COMPAN
lOS ANGEIES 1964 PORTLAND
1964 South VeimoM 1961 N W Keunci
• «I 7543
• RE. 3 1145
S»H FR»MCISCO
SEATIU
243 Goldtfi Dale »ve. • UN. MII6 '
2318 Second tie. • El 1247 .
SHOWMAN IIONORKD—In rcronmltion
of his rcMiiHTHtioii in tlir lulmrinaiURcmpnt
field, Charles I'. Skiiurus
(eenlerl, president

.
i
SAN FRANCISCO
. . . The
The Curran Theatre, one of San Francisco's
landmarks, has been purchased by Louis
Lurie, local financier, for $800,000 from the
Homer Curran estate and Wobber brothers.
Lurie said the theatre will continue to operate
with the same management
Alhambra Theatre, Sacramento, celebrated its
25th anniversary recently. The theatre was
erected at a cost of $1,000,000 by the Granda
Co.. headed by George W. Peltier. It now Is
owned by United Artists. Approximately 2,000
persons attended the opening night which
featured a concert and the showing of "The
Fighting Eagle." starring Rod LaRocque. The
house is managed by Richard Mears.
Says
L J.
WEGENER'
Central States Theatre Corp.
Des Moines,
Iowa
A second theatre is soon to be constructed
in Fort Bragg by Redwood Theatres, Inc.
The proposed theatre will be constructed on a
four and a half acre tract . . . Gross receipts
of the Yolo and Sunset drive-ins for Thursday.
Friday. Saturday and Sunday nights were
donated by owner Peter Garrette, to the Holy
Rosary academy rebuilding fund. Theatre
patrons were able to see three different
changes of program at the Sunset Drive-In.
Twenty-five per cent of the snack bar receipts
at both ozoners also were given to the
reconstruction fund.
Executives, buyers and salesmen of the
"WE ARE VERY
PLEASED WITH THE
FINE
RESULTS"
Telenews circuit won't be flying to New Yc
as usual for their annual sales meeting in E
cember. Instead, the meeting will be co
ducted on a closed TV circuit and shown
the theatre screen here and 14 other cities
.
Bob Schultz, RCA Victor division, and Hare
Madison and Al Hyne, both of RCA servii
were in Seattle.
Many of the local equipment supply hous
are sending representatives to the TESD.
TESMA and Allied conventions at Chicag(
Morrison hotel. Among the local men atten
ing will be Jim Barry and Dave Petersc
of Western Theatrical Equipment Co., ai
Robert O. Bemis, Walter G. Preddey Supp
Service . . . Ben Makamura, Cal and Lyceu
theatres, Fresno, was seen along the Row
George Archibald. Arch Buying and Bookii
Service, has added the following accounts
his agency; Cinema Theatre, Corcorai
Granada Theatre, Morgan Hill, and Bu
Theatre at Boulder Creek.
Charles Holtz, Sequoia, Sacramento, w
along the Row ... Ed Claeys who owni
the Log Cabin Theatre. Quincy, was aloi
Filmrow ... As was Bill Baum, Belmoi
Theatre . . Variety Club Tent 32 had
.
Halloween party.
Mrs. Isabella Horton, 91-year-old mother
-
n
August U, 1952
„-alion
actor Edward Everett Horton. celebrated hi
birthday at a luncheon given by Louis Luri
Horton is starred in "Nina," stage play . .
Actress Joan Fontaine and film producer Co
lier Young were scheduled to be married hei
early this month . Frank Sinatra flew i
to
. .
catch the Danny Kay show and then ri
turned the next day to Los Angeles . . . Tl'
Motor Movies Drive-In snack bar at Haywai
was robbed, according to owner Gordo
Kansas tansaa — Cl^y> - -
Dear Hardy: construction 1;^" ^^ivein and
Allen . . . Altec Service moved its office t
Maria Tulley, former seen
Turk street . . .
tary at the Petersen circuit office, seen o
the Row. She's now keeping books for tl"
Niles Theatre, which her husband and brother
in-law have taken over . . . Johnny and Si
Enea, Airport Auto Movies, and AI Stanfon
Oaks Drive-In, Paso Robles, were Filmro,
visitors.
on two more u ^^g ^^PP^.» lo^
aereement,
°C^tum»^. l°Jf 'iJ; oircuit->^^«/Jtreatment.
into our exvs^^^r
goo
customary ^^^„
^01 be ^ven y
^«=^!!„us operations
Al Grubstick, Lippert, will leave for Ne»
York November 16 . . . Harold Wirthweii'
Allied Artists division manager, and M^i
Hulling, franchise holder, were in town.
^3 iSu -
^^^^'"'
^^^ trie K"---
,
personal
regards. 1
-^
Ethiopia's Film Requirements
Tlie annual distribution of about 450 fea
ture films. 400 shorts and 200 newsreels mor!
than fills the requii-ement« of the Ethiopia:
market.
JfASr. ^J!M^r£M.-7FA5nST SCRVtCl
UNITED FILM SERVICE. INC.
Headquarters
Office
Kansas City, Missouri
Branch
Offices
Cieveland*Cliicago« San
/SPECIAL
\|RAILER5
FROM
125 HYDE ST. SAN FRANCISCO (2), CALI
Gerald L. Karski.... Presiden
52 BOXOFFICE November 8, 19£

I
I
, LOti
"Willi,-
Androcles' Is Strong
200 in Los Angeles
ANGELKS— Election Icvlt contributed
lo k general downward trend In first run
akts. althouKh cxceptloas included tht very
itrong 200 per cent recorded by "Androcles
ind the Uon" In lUs openlnR week and the
learty no per cent earned In Its second
rtfp«a by "The Snows of Kilimanjaro."
Average Is 100>
l0v9t\y Conon— O. Hofiry'i Full Houi* (20th-Fox),
7»h wk 80
'hin*4e Los Angeles—Th« Snowi of K)llmofi|aro
'
(20lh)-Fo») 2nd wk MO
>3wntown. Hollywood Poromounfs— Ivonhoo
(MGM), 4th wk 110
:our Star— Androclti and th« Lion iRKO) 200
ox Wilshire, United Ariiiti—Th« Qul*t Man
(Rep) 5th week
. 80
[gyptoin, State- Everything I Hove If Yaun
IMGM), Scotlond Yard Inipcctor (LP)
.120
HiHstrect, Pontages, Werners Wiltern
S^n«*leld Rifle (WB), Secret People (LP)... 100
Orpheum, Warners Hollywood, Olympic Drive-In,
Gogc Dnve-ln, Pickwick Dnve-ln, Et Monte
Drivc-ln, Centur Dnve-ln—Way of a Gaucho
(20-Fox), My Wife's Best Friend I20th-Fox). 1 15
rorners Beverly—The Magic Box (Maycr-
Kingslcy)
no
iWorners Downtown, Hawaii—The Miracle of Our
Lady of Fatlmo (WB) 80
Renovation of Orpheum Completes
Portland Broadway Facelifting
Two Holdovers Are Leading
Attractions in Seattle
SEATTLE — "Ivanhoe" continued to be the
top flight attraction as it rolled up a hefty
225 in a second week holdover at the Music
Hall. Second spot honors went to "The
Snows of Kilimanjaro" with 150 in a third
week at the Fifth Avenue. "Lure of the
Wilderness" hit an even 100 per cent in
opening at the Coliseum.
Blue Mouse—The Quicf Man (Rep), 3rd wk
d. t. wk 85
Coliseum— Lure of the Wilderness (20th-Fox);
if Moscow Strikes March of Time) 100
Fifth Avenue—The Snows of Ktllmanjoro
(20th-Fox), 3rd wk 1 50
Liberty— Horiions West (U-l) 65
Music Box— Bocit of the Front (U-l), 2nd
d. t. wk 65
Music Hall— Ivanhoe :MGM) 2nd, wk 225
Orptteum—The Yonkee Buccaneer (U-l) 90
Poromount— Hongmon's Knot iCol), Scotlond
Yord Inspector (LP) 85
'Quiet Man' and 'Lion'
Held at Denver
DENVER—"The Quiet Man" was held over
at the Denver and Esquire, as was "Androcles
and the Lion" at the Paramount. Business
was fair to good for the week, during which
weather was mostly fair with rain and a
little snow over the weekend.
Aladdin, Tobor, Webber— Lure of the Wilderness
(20th-Fox), Old Oklohomo Plains Rep) 125
Broodwoy—Because You're Mine (MGMJ, 3rd wk. 80
Denhom—Somebody Loves Me Para), 2nd wk. . . 70
Denver. Esquire—The Quiet Man (Rep); Tropical
Heat Wove iRep) 175
Orpheum— Fearless Fagon (MGM); My Man and I
(MGM) 80
Poromount—Androcles and the Lion (RKO) 160
Vogue—Tom Brown's Schooldays (UA) 75
WorkJ—Never Take No for on Answer (Souvoine),
2nd wk 90
'Snows' and 'Mine' Tops
In San Francisco Parade
SAN FRANCISCO—"The Snows of Kilimanjaro"
wrapped up its second week grosses
with a pleasant 160. The next contender was
"Because You're Mine." in its opening week
with 150 per cent.
fo»—The Snows of Kilimanjaro (20th-Fox), 2nd
^ *k 160
Golden Gote— Springfield Rifle (WB) 115
Loews Wortield— Because You're Mine (MGM)... 150
Orpheum—The Golden Hawk ;Col); Strange
Fascination (Col) 85
Poromount—Somebody Loves Me (Poro); Man on
the Run (Stratford), 2nd wk 90
St. Froncis—Les Miseroblcs (20th-Fox) 100
United Artists—The Thief (UA), 2nd wk 100
BOXOFHCE :: November 8, 1952
Photo above shows the large new marquee
of the Orpheum. which can be seen
from several blocks each direction on
Broadway in Portland. .Adjacent photo
below wa.s snapped as workmen began
tearing down the old marquee.
PORTLAND—Within less than a year, the
Rose city's downtown theatre and shopping
area virtually underwent a complete facelifting.
Gone is the Portland hotel, grand old
brick and stone block-.square sprawlinr; stopping
place of the personalities of yesteryear
from royalty and our nation's political great
to the idols of the stage and silent screen.
Changed too are the facades and interiors
of two of .southwest Broadway's big theatres.
John Hamrick's Liberty, completely remodeled
last spring, and Evergreen's
Orpheum. once known as the Hippodrome,
home of Orpheum circuit shows, reopened
in midsummer.
The rococo decorations of bygone vaudeville
days has given way at the Orpheum
to the artistry of Franz Zallinger. master
decorator. Zallinger's modern color scheme
of pastels has been carried through from
seats to carpeting, draperies and wall paint.
Much of the $250,000 remodeling job was
done by Portland firms under the direction
of A. B. Taylor, local contractor.
Seating, booth equipment and carpets were
supplied by the National Theatre Supply Co.
Announce Drive-In Plans
SILVER CITY. N. M.—Ray and Herbert
Johnson and the Silco Theatres have announced
plans to build a drive-in near here
in the immediate future.
Install New Upholstery for Odem
REDMONT. ORE—Installation of
new upholstery
and redecoration of the Odem Theatre
was recently completed, according to
owner Milton L. Odem.
of Seattle while R. L. Grosh & Son."- Scenic
Studio. Hollywood. Calif., furnished the elaborate
stage draperies and equipment.
Full-page newspaper advertising marked
the reopening of the theatre with Portland
dignitaries including Mayor Dorothy McCullough
Lee and Gov. Douglas McKav among
invited guests.
Use of indirect lighting and sparkling, satin
aluminum makes the enlarged refreshment
bar foyer a thing of beauty. The inner
lobby had to be redesigned for this huge
counter. Also impressive is the breathtaking
cascading screen drapery which opens with
a waterfall effect.
QUICK JHEATRi SAim
Selling theatres is our business. Live
orgonizotion, quick results. When others
foil, give us a try, past record of sales
IS our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
FRED B.
LUDWIG, Reaitor
S711 E Burnside * Portland 15, Oregon
53

. . Leo
. . George
I
LOS ANGELES
Jj^mong booking-buying visitors sharing in
Filmrow's pre-election excitement were J. C.
McDonough, of the Aztec in Brawley, and
Alexander Lapinere, manager of Frank
Fouce's Spanish-language California Theatre
. . . Effective in two weeks, Stan Lefcourt
has resigned as sales manager at UA to join
Cal-Pac Theatres as assistant to Gus Diamond,
general manager of the company
which operates the Pacific Drive-In chain.
51
Drive-in operator Ford Bratcher returned
FOR FAST THEATRE SALES
Write or Phone
Irv Bowron, Sales Mgr.
SCHWARY REALTY CO.
Phone: LI 6555
10700 N. E. Sondy Blvd., Portland, Oregon
Must Sell
Theatre to Be Wrecked
DOWNTOWN THEATRE
Ellis & Mason, San Francisco
All Equipment Must Be Sold at Once
2,000 Seats, including Rocking Chair Loges,
Chandeliers, Stage Lights, Squared Lighting
Panel (4 years old), 2 Simplex Motion Picture
Machines, 2
Brenkert Lamp Houses, complete
with Lenses, Electric Cabinet Rewind, Rheostots.
Western Electric Wide Range Sound
System complete with Soundheads, 2 Western
Elecric Horns and Speakers and Wiring, Lobby
Furniture, Steel Lockers, Plumbing Fixtures,
Fire Hose, Exit Doors, Front Entrance Doors,
Marquee, Neon Signs, Office Equipment, Stage
Equipment, Heating and Cooling System,
Vacuum System, Exhaust Fans, Fire Escapes,
Railings, Exit Lights, Mirrors, etc.
—
This is completely Modern Theatre
one of Son Francisco's Finest. Immediate
action
necessary.
Phone - Wire - Write for Further Information
Cleveland Wrecking Co.
2800 Third St., San Froncisco, Valencia 4-1411
We
have the
Building now open for inspection
Smi^^
Count on uj for Quick Action!
.
ntoadwvv m>
lor
YOUR
THEATRE
Our wid« orotacts OTllh (h« •xhibitora
04aui« yoti ol ftotUttfaorv multa.
iTHEATRE EXCHANGE CO.
^ 201 Fim ArU BIJq. Portland 5. Ortoon
i
.
from a visit to Seattle, where he also has
Returning from San
theatre interests . . .
Francisco was Harold Citron of Sherrill C.
Corwin's Metropolitan circuit, who checked
over Corwin's North Coast Theatres holdings
there Miller, of the United Artists
chain, also checked in after a junket to the
Bay city.
.
Gale Parker resigned as a booker in the
Roy Dickson booking office . Francis Bateman,
. .
Republic western district chief, came in
from San Francisco for huddles with James
R. Grainger, vice-president in charge of sales
Back from a Denver
and distribution . . .
business trip was Alex Cooperman of Lux
Films Tripp, Warner salesman,
headed homeward after a junket through
his Arizona territory.
Suit to Stop Theatre's
Concession Sales Fails
SEATTLE—Judge Frank D.
James refused
to halt the sale of popcorn, soft drinks and
ice cream in the lobby of the Paramount Theatre.
His comments came as he ruled on the
Paramount building's suit against the Pox
West Coast Corp. to restrain the latter from
selling refreshments in the theatre.
The building corporation, owner of the theatre
property, charged that no such provision
was included in the lease when they
leased the theatre to the Evergreen Amusement
Corp. in 1937. Evergreen subsequently
assigned its lease to the Fox Corp. The judge
called attention to testimony that the sale of
refreshments has enabled theatres to stay in
business in the face of TV and drive-in competition.
An adverse ruling might have set a precedent
for all theatres which do not have in
their leases the provision that they shall
have the right to sell such refreshments.
Judge James declared that food and drink
in connection with theatres have been a
part of Anglo-Saxon culture since Elizabethan
times.
Norwin Yof fie Is Named
PHOENIX—Norwin Yoffie is the new manager
of the Palms Theatre, succeeding Porter
Heflin, who resigned. Yoffie was formerly
a newspaperman and advertising account
executive, and before coming here from Kansas
City he was a staff member of BOX-
OFFICE.
Bernard Pacius, 74, Is Dead
SEATTLE—Funeral services were recently
held here for Bernard J. Pacius, 74, of Vashon,
a retired theatre owner, who died in a local
hospital after a short illness. He operated
theatres in Mabton and Grandview, Yakima
county, and Prosser.

I INDIANAPOLIS
Alliance Circuit Managers Receive $15,000 in Drive Prizes
This head Uililc group at the Alliance session inrlucles, left to right: Irving
Long, Fourth Avenue Amusement Co., Louisville: Tom llarmeson, Anderson Drive-In
Theatres; Matt Welsh, Vineennes; .Sam Neal, Kokonio: Dee Long, Tourlh .Avenue
Co.: .S. J. Gregory, .Mliance general manager; William Welsh, Vineennes; r. J. Dee,
.Alliance president; J. B. I.al'lanta, Vineennes, and Kobert (leorge, Logans|M)rt.
Izonei
900 eui
AIIFiC
CHAII
— Alliance theatre manners,
meeting in the 17th annual fal! confntlon
of the circuit here recently, revived
.'iome $15,000 in cash award.s for the
,)-weelc drive which i.s held annually by the
.lain. More than 100 managers, assistants,
ssociates and home office personnel atinded
the meeting, which was addressed by
. J. Gregory, executive vice-president and
eneral manager of Alliance Theatres.
Robert Lee, city manager in Peru, Ind., wa.s
amed over-all winner of the 16-weeic camalgn
and received $400. Second place, $200,
ent to Howard Tilley. city manager in
ogansport, Ind. Third place. $150, went to
am Greisman, city manager in Fort Wayne.
II other managers who exceeded their drive
uotas also received cash award.s.
Generous awards were given for winners
f showmanship, vending, special vending
•eek and extra revenue drives. Winners of
rte showmanship contests were Ed Brown,
itate Theatre, Ander.son: Ed Kennelly, Fond
)u Lac, Fond Du Lac, Wis.: Robert Lee,
'eru; Lester Lucas, Vineennes; Ray Helson,
>ttawa. 111.; Arthur Arveson, Paramount,
.nderson; Stan Goodman, Indiana, Terre
laute, and Henry Davidson, Wabash, Terre
[aute.
Special vending top award went to Ed Bey,
ity manager, Syracuse; Franlc Millspaugh,
itate, Chicago, and Ben Batchfield, Times,
inderson, also received awards. Regular
ending awards were given to Ken Boles.
)rlve-In, Kokomo, first place; Morris Kahn,
ndiana, Kokomo, second, and Tom Harmeon,
Drive-In, third. Other awards were
iven to 35 men who reached or exceeded
heir
quotas.
BSttra revenue awards, which cover pronotional
activities during the drive, w-ere
livided into three groups. Winners in the
arge towns were Terre Haute, Ind.. and
'ond Du Lac, Wis. The second group coni-sted
of small towns and suburban theatres.
Winners were Syracuse and Delphi. The
bird group consisted of drive-ins and win-,
lers were Frankfort, Ind., and LaSalle, 111.
Theme of the meeting was showmanship
md economy, highlighted by S. J. Gregory's
peech in which he emphasized hi.

. . . Mr.
. . Representatives
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;'
'.
ST. LOUIS
manager. Publix, Alton; Malcolm Ri:_
O'Fallon; Eddie Lashmet, Toledo; N|.
Charles Obrecht, Cisne; A. C. Wooten, Wj.
renton, and Mrs. Regina Steinberg, Madis'.
Tim Ellis, a partner of Herman Ferguson in planned to stay this week . . . Paul Musser
the Maiden Amusement Co., has assumed and S. R. "Shorty" Burdett of Casey have Kealart's "Models, Inc.," went into sc'h
booking and buying duties for the company's returned from their vacation in California St. Louis Amusement Co. seven-day hous
theatres since Ferguson was seriously injured
in an automobile accident near here recently returned to that city after spending some suburbans gave patrons informati)
and Mrs. John Rees of Wellsville November 5 . . . The first run theatres si
October 22. Latest word from the Campbell a month at Hot Springs, Ark.
on the progress of the national, state a|
city elections November 4 . . . Nat Steinbe^
clinic at Memphis, Tenn., has been more
Exhibitors seen along Filmrow included Mrs. Republic manager, visited Cairo, Harrisbu',
favorable. Doctors are confident that they
Frieda Paul and her son Norman, Carlinville; Herrin and Steeleville, and also went
i
will be able to save Ferguson's arm and that
Charles Beninati, Carlyle; Paul Musser, Paducah. Hitting the same area wa.s •
Ms
he will recover from all his other injuries.
Casey; Rani Pedrucci, feature booker, and ager Herb Bennin of MGM and Tommy .
W
Ferguson's car collided head-on with another
Johnny Giachetto, short subjects booker, liamson of RKO.
automobile on a stretch of road near Maiden.
Frisina Amusement Co., Springfield, 111.;
OUie Broughton, an auditor for Loew's, is Forrest Pirtle, Jerseyville: Loren Cluster,
Dale Thornhill, a former Texan, is the e ' \
here checking the shipping, inspection and Salem; Russell Armentrout, Louisiana; Joe resident manager for Pox Midwest Theat i
other back office operations at the local Goldfarb, Alton; Tom Bloomer, Belleville; B.
at Benton, succeeding Earl Mitchell, now
exchange. He arrived here October 31 and Temborius, Breese; Izzy Wienshienk. district
Paducah . of the ind
try here will meet in the Paramount screi •
Ing room at 1 p. m. Wednesday (12 1 to ti
the final steps for the formation of a p -
manent film industry employes welfare fu
Says
"WE ARE VERY
Film salesmen traveling through easti
Missouri and those working out of Kan
L J. WEGENER' PLEASED WITH THE
City in the western part of the state H
to be on the lookout for the series of for:
Central States Theatre Corp.
FINE RESULTS"
fires that swept through various sectii^
of the state the past week. Undoubted
Des Moines, Iowa
some of the fu-es were of incendiary oriej.
state police reported.
Joe Feld, assistant manager, 20th-Fox, \-
ited Flat River, Farmington, Paris, C;-
fornia and Jefferson City . . . Nat Steinbf
.
Republic manager, as a member of the bo:i
of directors for the Boys club of St. Lo;.
has extended an open invitation to his friei^
to attend the open house for the club it
August li, 1952
915 Lafayette Ave., St. Louis, from 4 t

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LEAVENAVORTH.
:
Mason
laSalle, III.,
Area Exhibitors Receive Tax Repeal Pledge
SPRINGFIELD, ILL— At a recti. >
iu. li.iiK
(ith exhibitors In the 15th Illinois congreslonnl
district at LaSalle, Congressman Noah
liison. Republican, Ogelsby, pledged his suprt
of the theatre owner's campaign to elim-
: itc the 20 per cent federal admission tax.
is a member of the ways and means
;ommittcc in the House and has pledged to
lee that a bill for repeal of the tax is preented
to Congress. Mason said that Presilent-elect
Eisenhower and Senator Robert A.
raft have pledged to reduce the federal
pending by $10,000,000,000 the first year, proided
there is no full scale war or similar
mergency, and that the first items to go
iould be the excise taxes, with the admissions
ax sure to be included.
Another meeting was held recently with
Congressman Leo Allen in the I6th district,
where Allen also promised to aid the theatre
owner's cause. He is expected to be chairman
of the powerful rules committee which decides
what will be presented to Congress and
when. He said that if Mason would get such
a bill out of committee, he would see to it
that it was cleared for a House vote.
George Kerasotes has been the state chairman
of the theatre owner's campaign for the
area outside of Chicago. Of the 11 congressmen
who met with the theatremen. only one
would not commit himself on the proposition
and one was for reduction. The other nine
pledged themselves for outright repeal.
Shown above at the meeting with Congressman
Mu.son of Illinois are Floyd Selbert. Peru:
August Lundhang. LaSalle; Fred LeKander.
Genoa: B. L. Nerkeason. Laron; Joseph
Dingle. Ottawa: Lee Butkewitz. Dekalb:
Reynold Turner. MorrLs: Roland VIner. Morris:
Duncan Kennedy. Chicago: George Kera-
.sotes, Springfield, state tax repeal chairman:
Jim Feniglio, OgeLsby: Jack Alger. LaSalle:
H. P. Larsen. Mendota: Thomas Wagner.
Joliet: Roy Rogan, Joliet: J. J. MacFarland.
Sycamore: Bud Splcer. Chicago: R. N. Hurt.
LaSalle: Dave Jones. Springfield; Anthony
Patocnek. LaSalle: Mike Chraventlne. Spring
Valley: Jerry Allen. Princeton; Gil Martin.
Champaign: Sam Traynor. Princeton; SI Lax.
Chicago, and William Ka.ssul. Rochelle.
They are not listed in order shown.
Bev Miller's Black Bear
[s Returned to His Cage
KAS.—The lost bear
|-nystery at Beverly Miller's local drive-in has
peen solved, and the fat, black critter i.= back
fU his cage. Miller, who had recent monkey
froubles topped by the disappearance of the
joear, said this week that he had expected
jthe bear would end up as a steak for somepne's
Thanksgiving dinner and a rug for
he floor. But just one week after he escaped,
he bear was found.
Miller, who resides in Kansas City, said
hat he received a report from a cafe about
Ihalf way between here and the drive-in that
B tame black bear had been raiding the garbage
cans. The bear, tame enough to take
Ibread and apples from the cafe owner's hand,
was cagey, though.
Finally, after many an attempt, the cafe
'man managed to loop a rope over the bear's
|head and tie him to a tree.
Then one night, a thirsty wayfaier stopped
his car by the tree to which the bear was
tied.
"I wouldn't park there," the cafe owned
i.-^aid.
"Why?"
"Because of the bear tied to that tree."
The wayfarer ignored the advice, climbed
jfrom his car and stopped when he saw the
bear standing on his haunches only inches
from the car. The wayfarer yelled mightily.
Miller said. The bear slapped at him. missed
and knocked the aerial off the car. Then
the visitor, with a huge leap, cleared the
hood of his car and the bear, matching man's
dexterity, leaped atop the car to jump up
and down at the end of the rope.
Finally the bear in desperation jumped to
the other side of the car and broke the
rope to take off down the load, free once
more.
Two more days passed, during which two
youngsters reported seeing a bear in a tree,
but failed to lure him down. Finally, the
bear returned to the cafe and the garbage
can and was roped and tied again.
This time there was no escape. When last
seen the bear and the cafe man were trotting
peacefully up the road toward the drive-in
theatre and the bear cage.
Mrs. Lulu Corwin, 59, Dies;
Mother of Mrs. L. R. Kropp
ST. LOUIS—Funeral services for Mr.-. Lulu
Corwin, 59. mother-in-law of Lester R. Kropp,
co-general manager of the F^ed Wehrenberg
Theatres and mother of Mrs. Margaret
Gherardini. an employe of National Screen,
were held Monday (3). Burial was in St.
Matthew's cemetery.
Mrs. Corwin, the widow of Charles Corwin,
a retired wallpaper jobber who died ir
1938. died of a heart attack in a hospital
at Tuscaloosa. Ala. She had been in Tuscaloosa
visiting relatives. Mr. and Mrs. Kropp
flew to Tuscaloosa immediately.
Mrs. Dorothy E. Abend, 52,
Of Kansas City Is Dead
KANSAS CITY—Mrs. Dorothy E. Abend.
52. wife of Sam Abend, president of Exhibitors
Film Delivery, died early Thursday

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CHICAGO
—
—
— ——
—
Strong Chicago Week
I!
. . . Balaban Katz employes
•The Variety Club of Illinois is now located
in temporary quarters in the Congress
hotel while work is under way on new large
clubrooms there. They will be ready
&
by the
first of the year
mourned the death last weekend of
Hugh "Scotty" Martin, district manager for
the Great States Theatres at South Bend.
Scotty worked here in the B&K press division
for several years and was one of the bestliked
young executives in the circuit . . .
Lieut. George Busch jr., son of the RKO chief
booker here, is stationed in Tokyo.
When the National Popcorn Ass'n convenes
here November 12, Tom Sullivan, executive
director, will hand Cecil B. DeMille an ear of
corn made of 14-carat gold . . . Bruce Trinz
of the Clark Theatre visited his father Sam
in San Jacinto, Calif . . . Sam Levinsohn,
president of Cinema lodge of B'nai B'rith,
announced that Tom Flannery, owner of the
Whiteway Electric Sign Co., will receive an
award from Cinema lodge in February as the
Humanitarian of the Year.
. . .
The Balaban & Katz chain is installing a
TV screen in the Loop State-Lake. The circuit
now has four houses with TV equipment
The Telenews Theatre in the Loop is
also installing large-screen television equipment
. . . Leonard Hicks, managing director
of the Congress hotel, conferred with George
Pal, producer of "The Life of Houdini," while
he was in Hollywood recently. Billed as "The
Great Leonard," Hicks as a young man worked
with Houdini and knows much about this
great man of stunts and magic.
. . .
Leo Samuels, Walt Disney sales manager,
and Charles Levy, eastern publicist, came
in from New York for a visit on the Filmrow
Federal Judge Michael Igoe refused last
week to eliminate Essaness Theatres Corp.
as the defendant in the Strand Theatre antitrust
suit now in his court . . . Al Dezel of
Albert Dezel Productions who recently took
Gat Your Special
XMAS
traiUrs OnGREEN FILM
From Good Old Dopondobio
^IFILMACK
You Can Always Coui^t On Us
„ For Top Quality and Fast Service
A.V. CAUGERs.etucce Vac-
Merchant Trailers for sure-fire
merchant-exhibitor Satisfaction
PHONE or WRITE % ^Y^^l^^^l
^ Independence, Mo.
over the Lippert exchanges in Detroit and
Chicago, conferred with Sam Kaplan, local
exchange head . . . Lieut. Ignatius J. Sheehan
of the police department has been appointed
chief of the motion picture ceiisor board,
succeeding Lieut. David Arnold.
The Plaza Theatre, 308 West North Ave.,
formerly operated by Dave Gould, has been
sold to a syndicate headed by Alex Dolnick,
attorney. James Trinz will operate the house
. . . Mori Krushen, UA exploitation chief,
conferred at the local office . . . Hans Balle
opened the Roxy Theatre, Pecatonica, 111. . . .
Ben Katz, Universal publicity director in
the Chicago area, and wife returned from an
overseas trip.
Edward Brunell, former operator of the
Metropole Theatre, will open his new Metropole
dance palace November 23 on West
The former Cine Theatre at
31st street . . .
2516 West Devon Ave. has been converted into
an indoor kiddyland . . . Frank Smith, RKO
labor consultant, returned from Cincirmati
conferences . . . Sam Levinson, Chicago Used
Chair Mart, reports installation of new seats
in the Roxy at Pecatonica and in the Caspian
at Caspian, Mich. Both houses, closed for
summer, are being reopened November 15
Thomas Burke, head of the theatre janitors
. . .
union who was injured in an auto
collision, is recovering.
Armentrout Chain Reopens
Zoe at Pittsfield, 111.
PITTSFIELD, ILL.—The Zoe Theatre, 500-
seater, was reopened on November 1 and.
according to Ted Dell, resident manager for
the Armentrout circuit houses here, will be
operated each Saturday and Sunday hereafter.
It also has been announced that during the
week ending October 22 all attendance records
were broken at the Clark Theatre here
and the 700-seat Clark Theatre in Louisiana,
Mo., also a unit of the Armentrout circuit.
The attraction at both theatres was "The
Greatest Show on Earth" and more than
10,000 persons viewed the picture at the theatres.
This total is more than the combined
population of the cities.
May Deport Artkino Aide
CHICAGO—Deportation proceedings have
begun against I. Franklin, former midwest
representative of Artkino Pictures, Inc., a
Soviet film distributing agency. In a hearing
before immigration examiner Otto Eck,
it was brought out that Franklin, 54, a
Russian native, entered this country in 1905
and subsequently became a member of the
Communist party.
U.S. films shown in Ethiopia, having French
and Arabic subtitles, have the widest appeal
of any foreign films.
For 'The Sky Is Red'
:
CHICAGO—"The Sky Is Red" bowed ;
strong at the World Playhouse, while a tw:
bill, "Canyon Passage" and Frontier Gal
had a fine first week at the Grand. "Tl
Miracle of Fatima" opened strong at Unite
Artists.
"My Son John" did above average at tt
Ziegfeld.
(Average Is 100)
Chicogo The Crimson Pirote (WB), plus stoge
show, 2nd wk T
Carnegie Actors and Sin (UA), 2nd wk 11
Grand Canyon Passage (AA); Frontier Gal (AA)..P
Oriental ivonhoe (MGM), 3rd wk l;
Palace Because You're Mine (MGM), 2nd wk.-.V
State-Loke Way ot o Gaucho (20th-Fox); Woit
'Til the Sun Shines, Nellie (20th-Fox), 2nd wk...K
Roosevelt Springfield Rifle (WB), Apache Wor
|
Smoke (MGM) I V
Surf The Stranger in Between (U-l), 3rd wk....ll
United Artists The Miracle of Fatima (WB)....ll
World Playhouse The Sky Is Red (Reolart), 2nd
wk
II
Woods The Lusty Men (RKO), 2nd wk 11
Ziegfeld
My Son John (Para), 2nd wk 11
First Run Grosses Down
In Dull Kansas City Week
KANSAS CITY—First run business her
last week dropped to a low ebb as only tw
first run situations were able to surpass th
100 average. "High Treason" at the Vogu
hit 200 in a second week holdover, an
"Springfield Rifle" reached 165 per cent i
its second stanza at the Paramount.
Kimo—The Well (UA), 2nd wk 7
Midland Assignment— Paris (Col); My Mon and I
(MGM) 5
Missouri The Lusty Men (RKO); One Big Affoir
(UA)
K
Orpheum The Snows of Kilimonjoro (20th-Fox),
3rd wk 5
Poromount Springfield Rifle (WB), 2nd wk 16
Tower, Uptown, Fairway and Granada O. Henry's
Full House (20fh-Fox); My Wife's Best Friend
(20th-Fox) 9
Vogue High Treoson (Pacemaker Films), 2nd wk..2C
'Snows' Draws Crowds
At Indianapolis
INDIANAPOLIS—Business at first run the
atres here was fair to good last week. "Th
Snows of Kilimanjaro" at the Circle dre\
the crowds. "Les Miserables" at Keith
topped average.
Circle The Snows of Kilimonjoro (20th-Fox) 20]
Indiana Somebody Loves Me (Para) 9'
Keith's Les Miserobles (20th-Fox) 12
Loew's The Washington Story (MGM); My Mon .
and I (MGM) 5:
Strange World (UA); High Sierra (WB) 91
Lyric
Hugh Martin Killed in Auto Crash
SOUTH BEND, IND.—The funeral of Hug)
Martin, 41, Indiana-Ohio division manage
of the Balaban & Katz Publix-Great Stat
Theatres, Inc., was held Monday (3^ her€
Martin was killed in an auto accident nea.
Marion, Ind.. on October 30. He began hi
career with B&K 23 years ago as an ushe
in a Chicago theatre. He served as an ai,
writer prior to his managing a house L'
South Bend. Surviving are his wife, a daugh
ter and two sons.
CENTRAL SHIPPING & INSPECTION BUREAU
1 20 West 1 7th Street Kansas City, Mo.
Telephone: GRand 2094
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC« • BOONTON, N. J.
S8 BOXOFFICE :: November 8, 195

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KMTA Directors Ask
Rogers Fund Support
KANSAS CITY— TIr- lir.^L i.>;iilai iiieetlnR
lif the new board of directors of the Kansos-
^lUsourl Theatre Ass'ii discussed pnrtlclpalon
In the campiilKn for the Will Rogers
vlemorlal hospital at Saranac Lake. N. Y.
The board, headed by C. E. Cook, outlined
I plan for support. Containers will be placed
liii concession stands to accept donations
'rom theatre patrons. Funds collected will
x forwarded to Howard Burkhardl. chairnan
of the fund drive for this area, and
nanaglnK director of the Midland Theatre.
\1any theatres have aJready received their
(lUectlon boxes, but those that haven't were
.r^'i'd to do .so at once.
A reminder for exhibitors to check with
heir congressmen on the repeal of the 20
ler cent federal amu.sement tax was also on
he KMTA agenda. The board suggested
vhat exhibitors who have been unable to
kee their representative personally should at
east Immediately write him. giving the reaons
why the tax should be repealed for the
lietterment of the industry.
The directors also suggested that members
.vlthhold signing an application for an Ascap
(Icense until further word from the TOA.
until
now. BMI has not required licenses
Ep ,„id fees for the playing of its titles, but.
According to rumors, there is reason to believe
:hat as .soon as terms are closed with Ascap,
BMI win request license agreements and fees.
Theatre collections for the Red Cross, cancer
drive, etc., was discussed and it was
ideclded that the individual theatre owners
phould decide on what collection or collec-
|Uons be taken up in their own theatre.
Cook appointed Stanley Durwood, Durwood
plrcult, as chairman, and Jack Braunagel,
drlve-ln supervisor for Commonwealth, as
vice-chairman in chajge of a one-day drive-in
meeting to be held in Kansas City after the
first of next year. The final matter of
business was a decision by the association
ito continue to hold its meetings on the third
Wednesday of each month.
Drive-ins Start Reducing
iSchedule to Weekends
ST. LOUTS—A number of drive-ins in the
iterritory
contemplate weekend operations for
!the next few weeks, perhaps until after
Thanksgiving day or until December 1. Many
lothers are closing this weekend.
the drive-ins to be operated on a
basis are the Gem City in Quincy,
111.: the Quincy at West Quincy, Mo.; the
HoUyttood at a Sandoval, 111.; the Hi-Y at
iFredericktown, Mo., and the Mercier family's
Hill Top 24 near Perryville, Mo.
Waring jr. of Cobden expects to oper-
!ate his Waring's Auto Theatre near Carbondale
throughout the winter. Thi.s drive-in is
equipped with in-car heaters and lost comparatively
few nights the last two winters because
of adverse weather. If the roads are open the
drlve-ln can operate. Some other drive-ins
are enclosing a ramp to permit year-around
operations.
Since the Cluster Drive-In on Route 37
south of Salem has been clo.sed for the season,
Loren Cluster has reopened the circuit's 500-
seat Globe in Salem. Cluster also operates
the Lyric and Salem theatres in that city.
Producers of Ad Films Plan for '53
United Film Service and Motion Picture AdvertUinK Service executive* umpir
a client's product on a Ivpiial film ad set. I,

. . Josephine
. .
. . John
KANSAS CITY
1
Jill RKO salesmen were in town Friday (7)
for a meeting . Clear, manager's
secretary, returned from a week's vacation
at fiome . . . RKO will tradescreen "Face
.
to Face" on November 13, and "Blackbeard
the Pirate" on November 26 . . . Lettie Thurman
is returning to RKO as assistant cashier.
She left the city last May ... An
apology to Bob Krause, RKO office manager,
for erroneously referring to him as a district
manager . . Bill Brooker, exploiteer
in the same office, spent part of the week in
Des Moines working on "Montana Belle," to
be released there on November 12.
Warner employes had a Halloween party
in their clubroom . . . "April in Paris" will
be shown the trade on November 12 . .
.
George Regan, 20th-Fox salesman, reports
from Philadelphia that his wife is steadily
improving after a recent operation, and that
he's planning to bring her home soon
Chick Evens, 20th-Fox publicist, was in St.
Louis.
Carol and Charley Cook announce the birth
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL, Manager
Phone BAIIimore 3070
115 W. 18th Kansas City 8, Mo.
PROGRAMS
Covering ONE or TWO WEEKS!
ONE DAY SERVICE — On
Request
THEATRICAL ADVERTISING CO.
2310 CASS AVE. DETROIT. 1, MICH.
WRITE FOR SAMPLES! WO. 1-215S
of a girl on October 31. Charley Cook is a
U-I salesman . Allen, division man-
town after a week
ager for MGM, Dallas, left
here.
Visitors on Filmrow last week included Ed
Harris, Orpheum and Bandbox, Neosho, Mo.;
John Wehner, Royal, Rossville, Kas.; Lon
Cox, Vogue, Salina. Kas.; Chet Borg, MoKan
Drive-In, Fort Scott, Kas.; R. L. Adkins.
Arcadia. Kas., and Marvin Heath, Plaza, Liberty,
Mo. . . . E. D. Van Duyne, district
manager for RCA Service Co., returned from
a week's swing through New Mexico and
Colorado.
Harley Fryer has closed his Barco 07.oner at
Lamar, Mo The Crest Drive-In, a
Commonwealth situation, is closed . . . Clyde
Badger, Stebbins Theatre Supply, was in
Wichita . . . Paramount will tradescreen
"Road to Bali" on November 14 . . . Marguerite
Levy, former Monogram booker, who
was a recent Row visitor, has returned to
her home in Houston, Tex. ... Ed Golden
has renovated the chairs in his Vogue Theatre
The Parsons airer. Parsons, Kas., a
. . . Stein theatre, is planning to remain open
all year. Louis Stein was a recent Filmrow
visitor.
Gladyce Penrod, former executive secretary
. .
for the Kansas-Missouri Theatre Ass'n, is
now secretary to Ben Marcus, Columbia division
manager. She had been with KMTA
for almost five years. Zella Faulkner, secretary
to George Baker. George Baker Enterprises,
took over the KMTA post after Baker
was elected secretary of the association at
the recent convention The Terrace
Drive-In, Lee's Summit, is
.
now closed.
Fred M. Walls, RCA Service Co. sound engineer
in northern Kansas for ten years, recently
resigned to operate the Theatre Service
Co. at Topeka. The new corporation will
handle sound equipment service exclusively.
j'« ^au* SfVuUce Suict /S99
STEBBINS THEATRE
KANSAS CITY 8, MO- mm
Equipment Co.
Ethiopia Uses U.S. Shorts
Almost all of the 400 short subjects in films
used in Ethiopia amiually are U.S. productions
as well as about 80 per cent of the features
and 35 per cent of the newsreels.
HANDY SUBSCRIPTION

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once
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Kixmlller,
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Clark.
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INDIANAPOLIS Doby B. Stout Will Build Drive-In
. . .
.
Pharles Mies, chairman of the Caravun cuiiimltti'c,
was at the office of the Allied
[Theatre Owners of Indiana Rolnn over plans
Ifor the National Allied convention at Chlrago
Mrs. Dora CentUver hu-. been
uppolntcd nianaRer of the Albion at Albion.
fnie house Is owned by James Herlnger
rrhe Beacon Drive-In. Portland, operated by
Richard Norton, ha.s been clo.sed.
I
Pete Fortune and Oscar Kue.schncr have
acquired the Tiixedo Theatre from a; Ackerman,
who formerly operated the hou.>:e. For-
Itune Is associated with Indianapolis Co-
Ti-ueman Rembusch
operative Theatres . . .
land wife have gone to Florida for some deep
i.sea fishing . . . W. H. Ledbetter, operator
of the Howard at Monon, was at St. Elizaibeth'x
hospital, Lafayette, for an operation
... Verne Gorrell of the Isis at Winamac
returned from a southern vacation trip.
. . .
. . .
.Melody Drive-In, Bass Lake, and the
Blackford at Hartford City have closed for
the season The Walcott at Walcott
been taken over by Kenneth Barnard,
iwho also operates the Oxford at Oxford
JGene Rovenstein of the Court at Bourbon.
and H. J. Hermosin of the Brook at Brook,
attended the Indiana Teachers Ass'n conven-
Richard Smith, who operates
here . . .
the DeVon at Franclsvllle, reports the arrival
of a baby son.
Exhibitors on Filmrow: J. F. Griffis, Boswell,
Boswell: Fletcher Brewer, State. Lafalyette;
Tim Cleary, Eagles, Wabash; Bruce
Colonial, Bicknell, and Arthur
Vonderschmitt circuit, Bloomington.
Tommy Dorsey and his orchestra open for
a week's engagement Wednesday (5) at the
Lyric here .
McFarland, general man-
ager of Greater Indianapolis Amusement Co.,
! is currently negotiating with a number of
big name shows to appear at the Lyric in a
plan to revive stage shows In what was
one of the principal "live" theatres In
Indiana.
Dr. R. J. Teitel recently visited his father,
H. S. Teitel of the H. S. Teitel Motion Pic-
I
ture Service here. Doctor Teitel and wife
en route home to New York from an
honeymoon in Canada and the
northwest.
Apollo Theatre Is Robbed
BELVEDERE, ILL.—Thieves, believed to
have concealed themselves in the Apollo Theatre
after it had closed, recently took SIO
In coins and did $100 in damage. The burglary
was discovered by a janitor, who notified
Manager Robert Nichols. Several likely
hiding places which could have been used
by the burglars included catwalks above the
curtains at the rear of the building, and
dressing rooms in the basement.
Reopen Davis Theatre
CHICAGO—Ben Eisenberg and M. D.
Zimmerman
have reopened the Davis Theatre
here after a redecorating job. The two partners
also operate two other neigliborhood
houses here, the Royal and Wicker Park.
Like Musical Pictures
Musical pictures in color are popular in
Ethiopia.
Near Paducah; Other Construction
I'.MX'CAH. KY, The entry ol Uoby B.
.Stout 1,1 Cairo Into the drlvc-ln theatre field
In this .secior apparently ha.s stirred the owners
of opposition drive-las Into renewed
activity.
Lake Edwards, who opened the Starlight
Drive-In west of town In 1949, ^n .said to
have definite plans for the con-structlon of
another drive-ln Immediately adjacent to the
Starlight on a tract of land that he ha.s
owned for .several years. It will not be
operated as a twin to the Starlight, but a.s
an entirely independent theatre.
Rumor has It that the Columbia Amusement
Co., controlled by Leo Keller, which
operates the 1,000-car Paducah Drive-In,
opened early In 1950, may build another
drlve-in directly acro.ss from the 600-car Airport
Drive-In which Stout has constructed
adjacent to Barkley field in west Paducah.
The big atomic energy plant which the
government is building near Paducah has
caused a tremendous boom in this sector.
This is a major factor in the expansion of
drive-in facilities near here. At Metropolis,
111., for instance, •he Massac Amusement Co.,
headed by Eddie Clark, opened its second
drive-in theatre, the Joppa Auto-Vue Theatre,
on August 28, last. It also has the El
Capitan Drive-In on the other side of Metropolis.
Dickinson Circuit Stcois
1,000-Ccrr Leawood Airer
MISSION, KAS.—Construction has been
started on the 1,000-car Leawood Drive-In at
103rd street and State Lijie by Dickinson Theatres.
The ozoner, in old colonial design, will
have one of the largest screens in the country-
The giant screen will measure 106 feet wide.
The lobby shop will have a full basement
equipped with refrigeration, according to
Glen W. Dickinson jr., vice-president of the
Dickinson circuit.
A permit request by Dickinson to construct
another ozoner at the intersection of Highway
58 and old Highway 50. Johnson county in
Kansas, has been refused by the Shawnee
township zoning board. However, an appeal
is being made.
Rodgers Builds at Aiuia, 111.
ANNA, ILL.—Construction is under way on
the Rodgers Drive-In near the eastern city
limits of Anna. The drive-in will be owned
and operated by Rodgers Theatres of Cairo,
headed by Car.son W. Rodgers.
O. W. Stiegemeyer,
prominent theatre architect, has prepared
the plans and specifications for the
drive-in.
Work on Stockton, Kas., Airer
STOCKTON, MO.—Contract.s were let recently
for the construction of the projection
booth and concession stand for Stockton's
newest drive-in. Grading has been completed,
and the ramps will be readied as soon as
weather conditions permit the packing of the
.soil. Merle and Ardelle Swank, operators of
the Nova Theatre, will assume operation of
the airer when it opens next spring.
Kerr Theatres Plan Two Airers
BETHANY. MO— E. W. Kerr theatres, operator
of the Noll and Roxy here, and the
UlKney ut Ai< >-() plaru to
con-struct dru. . i,. d KnoxvUle,
Iowa. The propavd 350 -car aircr here Is to
be located on a ten-acre .site on the north
side of US 69 TJu- Knoxvllle drlvc-ln will
be situated on Highway 60 The announcement
was made by P. P. Chenoweth, manager
of the Bethany and Albany thcaues and district
manager for the circuit.
Start on Mid-Centra! Airer
CHILLI COTHE. MO —Work on a drlvc-ln
near here was .started recently, according to
Carrollton AUman, Manhattan, Ka.s.. construction
engineer for .Vfldccntral theatres.
A .spring opening Is planned. The theatre
circuit, which operates the Ben Bolt and Ritz
theatres, completed four drlve-lns la.st summer
and have four more under construction.
Star Airer af Macon, Mo., Opens
MACON, MO.—The 300-car Star Drive-In
was recently opened at the Junction of Highways
36 and 5 near Marcellne, Mo., according
to P. A. Delahunty, manager. Star Theatres,
Inc., owners of the ozoner, Ls made up
of Tom Hartman, Charles H. Payson Jr..
Todd Ormlston, Wilson Barrow, Joe Summers
and Delahunty, all of Macon.
New Airer for Eureka, Kas.
ABILENE. KAS— Homer F. Strowlg, Abilene,
and M. J. Aley, Eureka, have acquired a
tract of land east of the Eureka, Kas., city
limits to build a 275-car drive-in. Construction
is to begin November 10. A spring opening
is contemplated.
Build Near McLeansboro, DI.
McLEANSBORO. ILL. — Construction has
been started on the 250-car drive-in on Highway
14 between here and Benton, ni., for
Curtis Downen, local furniture store proprietor.
The theatre's ramps are in.
Ozoner Grading Is Begun
UNIONVILLE. MO —Grading for a drlve-ln
southwest of the city was begun recently.
Mrs. Lillie Summer, owner of the Royal Theatre,
said the airer would be opened next
spring.
Report Plans for Drive-In
MONTGOMERY CIT\-. MO.—It is reported
that Otto Ingwersen. owner of the 350-seat
Ritz Theatre, plans to construct a drive-in
in this area. Details were not immediately
available.
Begin Work on 300-Car Drive-In
HUGOTON. KAS— Russell and Merl Harris
have begun construction of a 300-car drive-in
on a ten-acre site on U.S. 270. They expect
to be in operation by next May.
theSTre equipment
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
BOXOFTICE :: November 8, 1952
61

".../ urge employers
to install the
Payroll Savings Plan... 5J
M. B. FOLSOM
Treasurer, Eastman Kodak Company
"Conlinued saving iiill play an important part in protecting us against a
renewal of inflation. The person who saves contributes to the nation''s stability
and to his faniily^s security. He can now also obtain a higher return on his
investment than he could in the past, because of the improvements in Defense
Bonds now offered by the V. S. Treasury. I urge employers to install the
Payroll Savings Plan wherever practicable, and employees to tahe advantage
of such plan. By ini^esting regularly in improved Defense Bonds, Americans
serve their nofion's interests as ivell as their own."
If your company does not have the Payroll Savings
Plan-
Please tear out this page and send it to the "Big
Boss." Urge that he read, carefully, Mr. Folsom's superb
summary of the Payroll Savings Plan and its
benefits for employers, employees and our country.
The following; figures should he particiilarly interesting
to anyone not familiar with the wide adojition
and the steady growth of the Payroll Savings Plan:
• 45,000 companies oifer their employeej the Payroll
Savings Plan.
• since January 1, 1951, enrollment in The Plan has
increased from 5,000,000 to 7,500,000.
• in some companies, more than 90^f of the employees
are systematic bond buyers — in literally thousands
of other companies, employee participation runs
60%, 70%, 80%.
• payroll savers are putting aside $150,000,000 per
month in U.S. Defense Bonds.
• the cash value of Series E Bonds held by individuals
on December 31. 1951. amounted to S34.8 billion-
$4.8 billion more than the cash value of Series E
Bonds outstanding in August, 1945.
Phone, wire or write to Savings Bond Division. U.S.
Treasury Dej>artment, Washington Building. Washington,
D.C. Your State Director will show you how easy
it is to install and maintain the Payroll Savings Plan.
If you tiave a Payroll Savings Plan, your State Director will show
you how to build employee participation through a person-toperson
canvass that puts an Application Blank In the hands of
every employee. That's all you have to do—your employees will
do the rest.
The U. S. Government does not pay for this advertising. The Treasury Deparlment
thanks, fnr their patriotic ihinnlian, the Adienising Council and
BOXOFFICE
62 BOXOFFICE :: November 8, 195:

I
MEMPHIS—A
i
I
Distributor
I
I Oeorgia—
I
ATLANTA
annual
Vill Rogers Hospital
)rive Is Launched
-Tlif iimiual Clui.stinas Salute
|)r the Will Rogers Memorial haspital has
arted with a bung In the Atlanta nirn ac-
)rdlng to Co-chalrmnn E. H. Brauor of Rciibllc.
E. E. Whitaker of Georgia Theatres
and John Hurrell of Martin Theatres.
,/lth the lussislance of Jim McCormtck of
garner Bras, the entire area was divided
tito zones and assigned to salesmen. The
inM Include:
Ed O'Nell. U-I. chairman, with
.ob Tarwater. Sid Reams. Jay Waters, Jlm-
Ue Campbell. B. S. Bryant. H. Wynn. Herb
egg. Paul Morgan. Jim KIrby. Ed Bendlcr.
ien McChesney and Walter Walker.
Tennessee—C. T. Jordan. United Artists.
halrman. and committee members Cecil
eacock. W. H. Clark, Larry Terrill. Mel Ev-
Irett, Jim Stanton, Jack Frost and Jim Cro-
'in.
Alabama—Ben Butler. MGM. chairman, and
lembers B. W. Smith. Grover Fuller, M.
/Iltchell. Ben Jordan. Frank Fowler. John
'javldson, Steve Justice. Sid Whiteman and
till Andrews.
Trouble shooters—Louis Ingram, Jim Mcpormick.
Bill Brower, Clyde Vaughn, Rudy
Lehman.
chairman Ed Brauer called attention
to the fact that plans for the 1952-53
llrive have been enlarged over the previous
fears to care for the increased needs at the
hospital. The goal is 150,000 signers nalonally.
Cooperation of every theatre in the
iirea is requested when the salesman makes
His call with the Christmas Salute scroll.
i5peclal stress should be placed on the fact
(hat the Will Rogers hospital is maintained
or use of all people on all levels of the
lunusement Industry whenever they, or their
amines, might need it.
Memphis Judge Considers
New Trial for A. J. Suzore
motion for a new trial for
^Ibert J. Suzore, 64, who owns and operates
|:wo theatres in Memphis, was taken under
•Jdvlsement by Judge Sellers.
Suzore was found guilty of shooting James
I
(Rutherford, Negro, who was hunting on his
property, and was fined $1,000 and sentenced
to 30 days in jail. His attorney. Jim Bickers.
argued the verdict was contrary to the evibence.
Injunction Is Issued
MEMPHIS—Legal troubles of Alfred J.
Suzore. who operates two Memphis theatres,
continue. Chancellor Bejach recently issued
a temporai-y writ of injunction restraining
him from disposing of any assets. The injunction
was asked by James Rutherford,
Negro, who has a $14,000 judgment against
Suzore, won in a suit for damages after
Suzore wounded him while he was hunting
on Suzore's property. Suzore pleaded selfdefense.
Incorporate Drive-In Company
BATON ROUGE—Charter of incorporation
has been granted Elm Drive-In Theatre to
operate theatres. Capital stock was
I
listed at
1.000 shares no par value.
Carolina Movietime Tour
To Start at Convention
James V. Frew Asks Return
Of Interest in Drive-In
WEST PALM UEACH-Tliu circuit court
has been a.sked by James V. Frew, Port
Lauderdale, to order cancellation of sale of
his Interest In the Dixie Skydromc Theatre or
require payment to htm of $50,000 damages.
The suit was brought against Gertrude L.
I.saac as executrix of the estate of the late
Edward McClosky. who Is charged In court
papers with having defrauded the plaintiff.
Frew alleged his interest was sold to Mc-
Closky under option after McClosky reportedly
deliberately misrepresented the amount
of business being conducted at the theatre.
Now he .seeks an accounting and return of
his interest or $50,000 damages.
He claims he owned an interest In the
corporate stock with W. A. Scully and Mc-
Closky and that the latter in 1951 picked
up an option purchasing Frew's and Scully's
interest in the theatre for $30,000. Of that
amount FYew says he received for hLs portion
$7,500 in cash and a promissory note
for $7,500.
Welder at Memphis Wins
MEMPHIS—GiU-laiid J. Tackett. 25. welder,
was in the audience at the Crosstown Theatre
the other night when the bank night
drawing was held and his name was called
out as the jackpot winner of $1,850. Bank
night drawings are held weekly at Crosstown.
Linden Circle, Memphian and Frayser
Drive-In, with a telephone connection between
all theatres for the drawing.
Debut for Rainbow Ozoner
GASDEN, ALA.—The new 300-car Rainbow
Drive-In has been opened by the Alga
Theatre Corp., according to Manager C. S.
Pitman jr. C. S. Pitman, president of the
Alga Corp., said that as soon as materials
become available, the car capacity would be
increased to 600.
Firm Incorporates for $100,000
LAKE CHARLES, LA. — Articles of incorporation
have been filed in the district
clerk of court's office for a new $100,000
amusement firm. Open Air Theatres, Inc.,
which plans to construct a twin drive-in here.
Maurice Kleinman, owner of three outdoorers
in Texas, was named president as one of
the major stockholders. The cost of the proposed
airer, to be located on Highway 42 near
Prien Lake road intersection, is estimated
at $25,000, Kleinman said.
Ellen Richelieu, 57, Dies
TARPON SPRINGS. FLA—Mrs. EUen Fairhurst
Richelieu, 57, wife of the owner of the
State Theatre in St. Petersburg, died at the
home of a daughter. Mrs. Rocker Salzer. She
is survived by her husband Charles, a son and
four daughters.
CHARLOTTE— Til' :
Movietime,
USA. lour U net for the Carolina territory
.simultaneously with the 40th annual
Theatre Owners of North and South Carolina
convention Sunday i9).
Coming from Hollywood for the event are
stars Rod Cameron, William Lundl;;an and
Chill Wills, starletA Laura Elliott and Alice
Kelley and wrlter.t Robert Hardy Andrews
and DougUts Morrow.
All except Lundlgan arc due to BTlve at
the Charlotte airport Sunday afternoon.
Lundlgan will come by train, leaving his Pullman
at Statesvllle, N. C, and driving to
Charlotte with friends.
The entire group will remain In Charlotte
through Monday night, leaving on their tour
Tuesday morning. For the tour the group
will be broken Into two units, one for the
North Carolina swing under tour director
Everett Olsen, assisted by Bob Saunders of
Theatre Booking Service.
The second unit will take the South Carolina
territory, with Howard Anderson of Anderson
Theatres. Mulllns, S. C, and Jack
Fuller of the Ritz. Columbia, S. C.. as codirectors
of the unit.
The group will be guests of honor at the
TOA banquet in the Hotel Charlotte Monday
night (101. They will return to Charlotte
November 15 and then leave for their homes
in Hollywood.
Martin Circuit and WDAK
Merge TV Applications
COLUMBUS. GA. — Martin Theatres of
Georgia and Radio Columbus, operator of
WDAK, have consolidated their applications
for a local television channel in an effort
to hasten telecasts in this area by removing
the element of competition, which
would result in hearings before the Federal
Communications commission. The joint application,
made by E. D. Martin, president
of the circuit, and Allen M. Woodall, president
of the station, Ls for UHF channel 28.
Subject to FCC approval, the company will
be titled Television Columbus and will be affiliated
with the Na'ional Broadcasting Co.
Plans call for construction costs In the neighborhood
of $300,000. including a high-power
Radio Corp. of America transmitter.
Since the applications were consolidated,
however. Community Broadcasting Co.. operator
for WPNX at Phoenix City, filed an
application for the same channel, which
means that FCC hearing will have to be held.
A decision could be. delayed for several years.
The circuit has also applied for use of
channel 6 out of Augusta.
Fred Dobson Succumbs
ATLANTA—Fred Dobson. 20th-Fox manager
here, died as his home on Tuesday (4>,
his SOth birthday, of a heart attack.
Appoint Foy Ingram Manager
BRUNDIDGE. ALA —Foy Ingram has been
appointed manager of the Brundidgo Theatre
by the Fred McLendon theatres.
BOXOFFICE November 8, 1952
SE 63

i
Sfatesville Theatre Corp. Personel in Annual Session
STATESVILLE, N. C—J. V. Caudill jr.,
manager of the Motor Park Drive-In at
Pink Hill, received special recognition at the
annual meeting of managers of the Statesville
Theatre Corp. Caudill marked up an
outstanding record in concession sales.
Awards also were made to members of the
STC 100 Per Cent club and to the winners of
the fall drive. A. F. Sams jr., president of
STC, explained the rules of the new drive.
Sessions took the form of roundtable discussion
on the following subjects: Workshop
on a picture screened on opening night of
the meeting, scrapbooks, popcorn, the Picture
of the Week plan, staff meetings, economy in
theatre operation, returning accessories for
credit, failures in receiving trailers. Gene
Autry days and special shows.
Starkey Howard, manager of the Waco
Drive-In at Goldsboro. led a discussion on
"Recognizing Your Patrons."
C. H. Trotter, executive assistant to President
Sams, sent gift.s, all SiatcsviUe hce
products, to the managers.
The photo shows, front row, left to rig :
Delmar Sherrill, B. E. Smiley, Lucille C -
nelly, A. F. Sams jr., Robert Grover, He.i
Johnson, Mary Ella Staples and Mrs. Rh
Shoemaker. Back row: C. H. Trotter, R.{.
Agle, J. V. Caudill jr., Elizabeth Ward, Ee
Baldwin, James Boyd, Jack Pardue, Doroy
Ford, J. W. Beach, Mrs. Nell Page, Roy Ka;,
James H. Howard and H. D. Jeffrys.
'Thunder Boy' Filming
Ahead at Morgan City
NEW ORLEANS—With the film crew of
"Thunder Boy" on location at nearby Morgan
City, where the oil fields of the Louisiana
town form the background, many of the
Hollywood notables have visited here over
the weekends. Gilbert Roland who plays
a leading character part in "The Miracle of
Our Lady of Fatima" visited the Orpheum
here where the picture was playing a holdover
engagement.
From the "Thunder Boy" cast Roland, Jimmy
Stewart. Joanne Dru, Dan Duryea and
Director Anthony Mann have taken time out
for a few hours in New Orleans during the
screening.
The film, which tells the story of the man
who built the first oil-drilling platform out
in the Gulf in 1946, will be entirely filmed
in this area, said Mann.
"It's a beautiful location," Mann pointeS
out, "And the elements are our heavies."
He explained that scenes will show hurricanes
which were one of the obstacles faced
in the building of the first off-shore drilling
platform. Shooting local color, he declared.
includes sequences in which Cajun fishern i
and some 15 shrimp boats will be used. ,
Transfers by Florida State
WINTER PARK, FLA.—Bill Duggan ik
been succeeded as manager of the Cole/
Theatre by Walter Colby, who comes in
the Grand in Orlando. Duggan, w'ith 1;
Florida State Theatres since 1937, was traiferred
to the Jacksonville home office.
DAYTONA BEACH—Tom Sayer has \x\
brought from Tampa to manager the Emp;
here. He has been with Florida State ti
_,
years. He succeeds George Krevo, shifted >
Miami Beach. :
AN OPEN LETTER TO ALL SHOWMEN .
. . !
REMEMBER THE GOOD OLD DAYS?
M. SAVINI
Back in early 1933, we started Astor on the big reissue road which
resulted in a great success for us and our franchise distributors. As
a result, the reissue was born and other Independents followed suit
tabbing Astor, the "Father of the Reissue."
A great part of this success stemmed from the good old showmanship
days! . . . How many of you showmen remember the thrill it was to
plan a small exploitation campaign and be rewarded with above
normal business—and the cost of this campaign—practically nil compared
to the grosses. Believe me, we are not preaching, but bringing
back fond memories of days gone by that can very well be again.
Back in those days, copy like— "Back BY POPULAR REQUEST . . .
HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS
GREAT MOTION PTCTUUE"—and backed by a little honest showmanship,
ALWAYS scored top results at your boxoffice! IT CAN
HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like
good stage plays, are worth repeating over and over again, especially when you can
snare a big reissue at a fair rental leaving a larger profit.
Sincerely,
ASTOR— 163 Wolton St.—Atlonto R. M. Savlnl, President
ASTOR—300 W. Third St.—Chorlotte
ASTOR PICTXIRES CORP.
ASTOR—408 So. 2nd St.—Memphis ,„„ ,„ ^ ,„,^ „^ ,, „
DIXlE-218 S. Liberty St.-New Orleans
"0 West 46th St., N. Y. C
Plcryground at Ranch Drive-In
HARTSELLE, ALA.—A kiddy playgroul
has been completed at the newly operl
Ranch Drive-In of Hubert W. Mitchell. Otl'
improvements include a four-room apartmc
at the base of the screen tower which \(;
be occupied by Manager J. T. Bain and \)
family. For the future, the ramps and dri\
ways will be surfaced with white limesto''
gravel and the ground will be landscaped w:.
flowers and shrubs.
In Need ol New Equipment
Two of the nine motion picture theatres
Afghanistan use U.S. projection and sou:
equipment and the others are in need
such replacement.
EDDIE
64

I
I
He
:
The
*"
Sryant Hits Tax, 16mm,
TV as Forced Suicide
By HARRY HART
CHARLOTTE— Rober E. Bryiint. president
the Theatre Owners of North and South
»rollm». said this week that there are four
rait Jackets threatening to stranRlc the Injstry.
The exhibitor leader listed taxes.
Icvlslon and the 16mm suit as "forced sulde"
for the Industry, and gave bidding as
\e fourth strait Jacket.
Hitting at the 20 per cent federal tax,
ryant said that the approximate Investlent
In the motion picture industry amounts
) $2,931,700,000. And. he added, during the
ist ten years the industry has paid two and
ne-half billion dollars in taxes at the rate
[1 two and one-half million dollars a year.
[•his he termed "outrageous taxation." paricularly
since the Industry is not subsidized
y the government as are many other inlustrles.
such as transportation and farmers.
motion picture industry. Bryant conpued.
does not want government subsidies.
^ut It does want and deserves tax relief. He
folnted to a government promise when adhisslons
taxes were effected that as .soon as
Ihe European war was concluded the taxes
Nould be removed and he added the govern-
^lent has not kept this promise.
urged every exhibitor to support the
tOMPO-sponsored tax repeal campaign, not
Vith words and money alone, but al.so with
Ictlon in his own district. It will take the
ATTENTION!
DRIVE-IN THEATRES
COMPLETE ANNOUNCEMENT
AND MUSIC SERVICE
Tape recorded
$6.00 per week
postage included
Above weekly service includes one hour of
uninterrupted music for use before the show
15 Minute Pre-Show Announcement followed
by 15 minutes of music— Intermission Announcement
followed by 15 minutes of music
—Cor Break Announcement followed by 15
minutes of music.
A I onnounccments are made to your specifications.
Special announcements are also included
at no extra charge. One commercial
announcement may be sold to local merchants
and is included in the service charge.
The above $6.00 per week price ii the total
cost regardless of the size of the Driye-ln
Theatre.
MERCURY ADVERTISING
221 W. 18th St.
KANSAS CITY, MO.
CO.
ROBERT E.
BRYANT
effort of every individual, he said, to back
up leaders like Col. H. A. Cole and Pat
McGee to obtain tax repeal.
Unity in the fight, he said, must come
before any fight can be won and. with capable
leadership, he predicted the industry
can and will win the tax relief so necessary
for industry welfare.
In hitting at television. Bryant said that
since the medium is nontaxable competition,
with no tax on its programs and no Ascap
tax. the treatment of the medium is very
unfair to the theatre owners.
These unfair practices, Bryant said, are
hitting the exhibitor below the belt when
he also must face diminishing returns from
theatre operations.
The 16mm suit, he said, to "compel the
exhibitor and producer to commit suicide,"
is certainly not designed to further free enterprise,
but rather to eliminate the motion
picture industry entirely from the field of
entertainment.
Bryant has had 28 years experience battling
legi.^lation again.st the industry in South
Carolina. At one time the legislative measures
closed 50 per cent of the theatres operating
in the state through excessive taxation.
Bryant said that through continued unity,
the exhibitors gained relief from the tax, but
he stressed the fact that it took unity and
forgetting of petty differences to win that
fight.
"It win take the same kind of action this
time," he said, to win tax relief on a national
scale. The fight must be won. he added, if
the industry is to survive, but disunity within
the industry it.self presents the largest obstacle
to success.
Bryant said that most of the money nowbeing
collected in admissions taxes would
find its way back into the government coffers
as theatre owners spent It on repairs,
maintenance and necessary equipment and
labor. He said that if the theatres were to
doM today many mllUoiu of people would
be thrown out of work He cited the cloning
of three uptown theatre* In Charlotte, which
had hud iix theatrc.t opcratlns, and the
effect the cloktnKi hod on throwlns penMiu
out of cmplorment there.
Unity and hard work, Bryant luUd, can
obtain tax relief for the theatreo "heyotul
a Khodow of a doubt," particularly nlnce
"the Induitry ha« Irrefutable proof that taxeii
arc dl.icrlmlnatory."
Greenland Veteran Wins
Orleans Potato Contest
NKW ORLEANS Pccllng.s littered the
pavement in front of the Joy Theatre but
Pfc. Richard TravLs from Lexington. Ky.,
outdistanced two sets of competitors to prove
hlm.self the potato peeling champion In a
contest .staged by Ernest A. MacKennn. manager
of the Joy, in t>chalf of "Back at the
Front."
The film which stars Bill Mauldln's WUUe
and Joe with Tom Ewell and Harvey Lembeck
at the roles opened here recently with
two contests to determine the champions.
While the crowd cheered their favorite.*
from the sidelines six servicemen from Camp
Lcroy Johnson tackled 600 pounds of potatoes
in a roped off enclosure on the .sidewalk directly
in front of the theatre entrance.
Young Travis who with the other servicemen
has just returned from ten months'
duty in Greenland won on the neatr.ess of
peeled potatoes and the number of potatoes
peeled in five minutes.
As the camp finalist, he won first place
against six former army and navy civilians In
the second contest. He was awarded a $25
and a $50 savings bond as champion potato
peeler in the preliminary and main bouts.
Prizes to Glove Finders
NEW ORLEANS—Curiosity paid off for
three New Orleanians with the opening of
"Green Glove" at the Center. Isadore Lazarus
owner of the theatre, placed a single
green glove in different spots on the main
drag containing the instructions to call at
the theatre for $2 in cash, the mate to the
glove and tickets to the film. Shirley Ginn.
switchboard operator for an insurance firm
was the first to spot a glove while she was
out on her lunch hour.
M. P. McLaughlin, 75, Dies
JACKSON. MISS.—Michael P. McLaughlin.
75-year-old former theatre operator of
Jackson, died in Aurora. 111.. October 20. He
was a native of Jackson.
JACK POT
QUIZ NITE
This is the only proven successful bo&office stimulant
in the Atlonta territorv over the post four
years. It Is legal, ond definitely not o lottery.
Write us for names of cihlbitors thot you krtow
who are succtttfully using our plon. Equolly good
in conventional and drive-in theatres.
Patronage Builders,
p. O. BOX 1442
Atlanta
Inc.
223 So. Liberty St.
New Orlcons, Lo
BOXOFTICE :
: November
8, 1952 65

. . Queen
f
CHARLOTT^
'?
Q
F. Truesdale of the Skyway Drive-'
Columbia, S. C, found a good way
beat the state fair for business. Since I
drive-in is located directly across the stn
from the fairgrounds, he instituted 50-ce
per car parking charges, day and night, a
packed them in. Saved lots of film rent
too . . . Pat Patrick at the Rock Hill Drive-]
Rock Hill, S. C, also came up with go
reports during his fair week. Said he play
a burlesque during the week and did mu
better than average business.
INEXPENSIVE DISPLAY PAYS OFF—Vinton L. Thibeaux, manager of the Pat
Theatre, Lafayette, La., built this unusual lobby display at the theatre for "Lure of
the Wilderness" at a total cost of only S9.50, and he said that because of the display
and an exploitation campaign two weeks before playdate the theatre had excellent
business. The lobby display was made by using a 25-sheet and palmetto leaves,
Spanish moss and a borrowed stuffed bobcat and alligator, plus a two and one-halffoot
live alUgator. The over-all effect created much word-of-mouth publicity for the
picture.
Warner local office is pushing exhibitors f
dates on the Ben Kalmenson drive in hop
of coming in on the money upon its compl
tion . . . Syl Sandy at the Fred Sandy FU
Exchange completed negotiations for his do'
ble bill of "Whistle Stop" and "Pitfall" ai
"Models, Inc.," with Carolina Booking Servic
Buford Griggs staged another all-nigl
show at his Diane 29 Drive-In in Gaston
on Halloween night. Theatre was decorate
with skeletons and other spooky effects i
carry out the theme
.
City Bool'
ing Service has taken over the buying an
booking for the Aiken Drive-In, Aiken, S. C
Youths Draw Sentence
For Theft of Speakers
WILMINGTON, N. C—Two local youths
were convicted recently of stealing eight
speakers from the Carolina Drive-In here,
owned by Bill Thrush, who also owns the
Parkvue Drive-In.
The youths were charged with larceny ard
damage to property and were sentenced to 60
days on the county farm. Both appealed the
sentence. The boys were arrested alter a
For over 20 years
SERVICE
and
COURTESY
OUR WATCH WOBD
arCKITIIDV PROJECTORS
•V.CniUKT AND SOUND STRONG lSS'ps
CONCESSION EQUrPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 E. Washinoton St.. 219 So. Church St
GREENSBORO. N. C. CHARLOTTE. N. C.
• CHANGEABLE LETTERS
• POPCORN WARMERS
• THEATRE BOXOFFICES
CAROLINA NEON
SIGN COMPANY
P.O. BOX 3092 CHARLOTTE, N. C.
passerby reported he saw something thrown
from a car into the spillway at Greenfield
lake and reported the license number of the
car to the sheriff's office. Two speakers were
recovered from the spillway. The other six
were found along the side of the highway
near the theatre.
To Raze Bijou for Parking Lot
SAVANNAH, GA.—The Bijou Theatre here,
one of Savannah's oldest houses, has been
sold by the Savannah Theatre Co. to the
newly formed Bijou Development Company,
Inc., for $70,000. William P. Lynes jr., president
of the new firm, stated that there was
a strong possibility that the theatre would
be razed to make way for a parking lot.
The film operation of the theatre will continue
until December 1. Earle Holden is
city manager for the Savannah Theatres Co.
Monroe U. Morrow Dies
JACKSONVILLE, FLA.—Monroe U. Morrow,
for many years an employe of Florida
State Theatres here, died as the result of a
cerebral hemorrhage while in New York. He
was a member of lATSE Local 115.
He is survived
by his wife Helen.
Build Near St. Augustine
ST. AUGUSTINE—A 404-car drive-in theatre
is being constructed in North City near
Fort Moosa by John Hart of St. Augustine
and W. R. Shafer of Daytona Beach.
which has just been taken over by J. ]
Vanderburg. Also the buying and booking f(
the new drive-in in Aiken. «
Annie Laura Henkle has resigned as seer?
tary to Dick Eason at Carolina Booking Serv
ice to accept a position at her home tow
of Lucia, N. C. . . . Johnny Wood, associate
with Saxton's Theatrical Service since it
organization several years ago, and just re
cently taken over by Carolina Booking Serv
ice, remains with the new company as booke
. . . Mrs. Everett Olsen, wife of the Para
mount exploiteer in the southeast territorj
visited relatives in Connecticut.
Bob Rumfelt, manager, Belmont Drive-Ir|
Belmont, got a call from Uncle Sam ... I
. . .
is a baby girl for the Bob Finlaysons. He i
salesman at Republic Ernest Skinnei
buyer and booker for Dixie Drive-In Theatres
Atlanta, was in lining up the Charlotte anc
Greensboro theatre bookings . . . Rober'
Saxton, former head and organizer of Saxton's
Theatrical Service, has gone to RKC
as booker since the sale of his agency t

:
COLUMBI.^.
I
cd"^
Fourth Downtowner
Open in Charlotte
CHARLOTTE—The Charlotte Theatre rej
'opened last week after beiiiR dark for several
month.-.. The theatre Is located downtown
und Its reopening gives the city Its fourth
downtown theatre currently operating. The
Broadway, which clo.sed In the .spring, is still
dark and the State, which clased shortly
^Iter the Broadway, ha.s been converted to
|tt clothing store.
S. W. Graver, owner of the Charlotte, renovated
the theatre prior to Its reopening.
The seat-s were reconditioned and cleaned.
The lobby walls were repainted and a new
"roncesslon stand Installed. The Charlotte,
first subsequent run theatre In the city,
closed May 17.
Graver said he had decided to reopen the
house because of the need for an uptown
theatre providing "family entertaii-.ment."
Graver said the Charlotte will offer the best
i.second run pictures obtainable and .said
.iouble features would be a regular policy,
rhe theatre will be managed by J. B. Graver.
Remodeled Palmetto Is Opened
S. C—The remodeled and re-
Idecorated Palmetto Theatre here has been
reopened. New seating, a Cycloramic screen
and new brass chandeliers on the lobby ceiling
are among the changes made. M. S.
Suggs Is the manager.
CONCESSION
SUPPLIES & EQUIPMENT
Roy Smith
JACKSONVILLE
p. 0. BOX 2646 PHONE 3-9140
c .al;^ offset printing
EDGAR L. RICE
THE HERALD PRINTER
The Herald way is the best way
TELEPHONE 216 WALTON ST., N. W.
MAIN 1622 ATLANTA, GA.
RL
ROOK'S
film BOOHIOG OfflCt
Experience — Industry— Integrity
p. o. box 1422
alpine 7621
atlanta, ga.
Send for Samples
Special Bargains in Bags, Boxes and
Concession
Trays.
ATLANTA POPCORN SUPPLY
146 Walton St., Atlanta, Go.
P
By HARRY HART
HART BEATS
IN
P. CLAY of McDonough ha-s rcdcroraled
the front of his Woodbury Theatre at
Woodbury. He has lastalled a northern-light
effect in neon on the outside of the theatre
and he plans to redecorate the inside of the
house in the near future.
George Head, his Blue Rldgc boys and their
hillbilly band are available to any theatre
on a 30-mlnute taf)e recording without Ascap
fees. For information, write George Head in
care of radio station WEAS, Decatur.
Fred Young of Southern Balloon Co. Is
taking orders for New Year's party goods for
theatres. This year he has secured a lot
of gadgets for children and offers a complete
line of party items.
J. G. Thigpen of National Theatre Supply
has sold equipment to Bert Wells, Oneida,
Tenn., for his drive-in at Mulberry, Fla., on
which construction has been started. Elision
Dunn of Donalsonville also has started his
250-car drive-in there. It will open in about
30 days. Equipment also was furnished by
National for this situation.
R. H. Dunn of Camilla is building a drivein
there to be opened in about six weeks.
It is a 250-car job and Thigpen also
equipped it. He scored again when he sold
Nat Williams equipment for his drive-in at
Pelham, which will open about Christmas.
• * *
John Magnum of Realart has had tough
luck the last few days. Raymond Edwards
of his Tampa branch had to undergo surgery
and his salesman at Jacksonville, Roland
Fairchild. also had to have an operation,
laying both men up for a few weeks. John
has had to transfer all the records from
Tampa to Atlanta. However, films will still
be shipped from Tampa to save exhibitors
transportation costs. All remittances and
bookings must be sent to the Atlanta office.
• * •
More Negro drive-ins seem to
be the order
of the day. Wil-Kin Theatre Supply salesman
O. C. Alexander has sold equipment
to Lee Hancock and Greer Grace fcr their
College Drive-In, located in the city limits of
Fort Valley. Construction has been started
and it will have a capacity of 300 cars, with
a two-story concession stand. On the second
floor of the stand there will be 250 walk-in
seats. The seating area will be heated. The
airer is expected to be open by December 25.
Mrs. Marion L. Anderson of Syhania is
building her second drive-in north of Sylvania.
She now has one south of town.
• • •
Saw an old pal of mine, who used to play
in Paramount pictures years ago, in Ted
Toddy's office. He remembered me even
though I had not seen him in over 25 years.
The grand old showman, now well past 80
years old. is Happy Bill Wells, who has been
following the roadshow route for several years
now.
Martin Theatres has moved Max Fowler
from Villa Rica to the Rialto in Columbus.
GEORGIA
Mr.'. NUa Couiilryniun ha;i returiicd lo VUin
Rica
The Trail and Highway 90 drlve-lrw, De-
Punlak Spring.H, Fla., tiavc been purchased
by Martin Thcatre.s, which alio has acquired
the Jive Drivc-In for NeKroe.s at Columbus
ond renamed It the Jet. Martin replaced the
16mm operation with 35mm The circuit ha.s
opened Its new 676-car drlve-ln at Columbus,
named the HMgewood. Jimmy Smith will
manage It. It has a screen 64 feet wide and
arc lamps water cooled that pull 125 amperes.
The alrer Is more than beautifully lighted Ijy
multiple-colored neon lighting that .setA off
the shrubbery and fencing.
• • •
Owen Peck Is new manager at the Cobb In
Marietta. Martin Theatres has applleU for a
television station on channel six In Augusta.
Martin and Radio Columbus, Inc., consolidated
In an application for channel 28 In
Columbus, but another station In Phenlx City,
Ala., has now filed application for the same
channel, which will probably result in years
of delay while being decided by the FCC.
The Blandlng Drlve-In, Starke. Fla.. and
the SkyVlew Drive-In. Opellka, Ala., have
been closed for the winter by Martin Theatres.
• • •
Earl Sanderson and L. J. New are building
a new drlve-ln at Klnston. called the Nu-Pont
Drive-In. It will be a 200-car situation They
also have remodeled the old Wallace Drive-In
at Wallace and reopened It October 3. The
equipment was supplied by Standard Theatre
Supply of Greensboro. Sanderson al.so owns
the Penn Lin Drive-In at Wallace.
At Madison, I talked with J. T. "Pete"
Baker, who owns the Madison Drive-In and
who also Is a rural mall carrier. Between
the two jobs he has his hands full.
• • •
Harry Martin, assistant manager of the
Patovi in Madison, has been with the theatre
since it was built about 27 years ago.
He also holds down a daytime job as shipping
clerk in one of the local factories.
T. A. Mashburn, who manages both the
Mayo Theatre at Mayodan and the Patovla
at Madison was having trouble with a cold
drink machine when I called. He is starting
his 16th year with Colonial Theatres and he
really goes after business by putting out over
8.000 handbills a week besides other material,
.'uch as window cards.
At Wards Lakeside Drlve-ln. Madison. I
found Johnny Willard at the helm doing the
projecting as well as the managing.
Bunkie, La.. Fox Open
BUNKIE. LA.—Tlie Fox Drlve-ln here,
owned and operated by Fox Theatre Enterprises,
was opened recently. It cost $70,000.
Seven of the lune motion picture theatres
In Afghanistan use German projection and
sound equipment.
30X0mCE November 8, 1952 67

. . The
. . Rudolph
. . Chet
J
JACKSONVILLE
attended by over 36,000 football fans, an ail I
plane towed an "Ivanhoe" banner. An elal,
John Thomas, manager of the Imperial and or about December 1. It is owned by B. N. orate false front was erected in front of tl-'
Empi'ess theatres, returned from a vacation
in Tennessee . . . Halloween matinees buying will be done by ABC. Also handled MGM placed quarter page ads in the papei
Pooly and J. B. Shipley and the booking and theatre using pictorial paper from 24 sheet
were held in three Florida State neighborhood
theatres Saturday morning (25) Midsimmee,
which will open between November special matinee prices during the showini
by ABC will be the Brahma Drive-In, Kis-
a week before the opening. There were r
night shows were held at the Palace and 15 and December 1. The drive-in is owned Prices were 60 cents for matinees and }
Capitol Friday (31) . . . The Florida State by J. L. Seville and will hold over 300 cars. in the evening.
circuit is having a drive for better business. Bob Saunders, formerly with Florida State
Theatres in Orlando and Winter Park, will
Leon Netter, president of Florida Stat
be manager.
Theatres, and Louis Finski, executive vice
president, attended the third annual meei
R. J. Barnes from the Atlanta attended the ing of United Paramount Theatres, whic
MPEF convention and was accompanied by was held at White Sulphur Springs, W. Vs
Spence Pierce of the Knoxville Drive-In, October 29, 30. (By Harriet Milner.)
Knoxville, Tenn. . Humphries, Ridgewood,
Daytona Beach, was here on business
October 22 as scheduled with Exhibitors Service
doing the booking and buying . . . The
. . . L. O. West, Lukes, Hilliard; Eddie Atkinson,
booking agent: LeHoy Johnson, Boule-
Georgia Audio-Visual List
vard Drive-In, DeLand: new exhibitor Eugene Now 2.420 FUm Titles
Saccamano, Fargo, Fargo; T. C. Baker, Vogue, ATLANTA—The audio-visual division i
New Port Richey, and Chester D. Mikesell, the state department of education, which wi
booker for the sixth naval district. Charleston,
were visitors at the Columbia office. last year distributed 117,361 educational film
observe its fifth anniversary November 1
covering subjects ranging from "Anciei
Bob Capps, MGM office manager, left November
3 to spend his vacation in Atlanta .
Greece" to "Date Etiquette." Garland C. Baf
ley, director, said nearly 1,000 Georgia schoo,
Janice Claxton is going to Memphis, Tenn., November
1 for her vacation . . . Mike Simons,
'
used the sound motion pictures to "enric!
classroom instruction."
public relations, from the home office in
New York came
Since its modest beginning in the fertilia
to Jacksonville for the convention
and
Gaskin . Sundown Drive-In, located
laboratory of the department of agricultui
visited the local office . . .
on West Hillsboro at Tampa, will open on Charlyne
the audio-visual service
Roberts
has
is back
grown so rapid
in the office after
it
honeymooning
ABC
in the mountains
now has what Bagley describes as "tl
of North
Carolina
largest nonsponsored educational
. Berger, southern
sound fil
sales
manager, library in
spent over a week
the world."
here He explained the I
. . . Charlie
Turner, salesman, won the
brary contains strictly educational films, i
sales contest for
July,
THEATRICAL
August
ENTERPRISES
and
advertising-tinted
September
movies produced by var
. . . Charlotte
ATLANTA
Young vacationed in Atlanta
ous industries.
... The
Bagley recalled when di
office
JACKSONVILLE
force had a wonderful
tribution
time at a wiener
began in 1947 the library had on
roast
Phone ALPine 7887 Phone 5-9227
at Jacksonville
1,200
Beach Saturday
prints of 660 titles, compared with 21,0i.
night.
P. 0. Box 1345 P.O. Box 88
prints of 2,420 titles today.
BUYING
Kenneth Jackson, office manager and cashier
for 20th-Fox, traveled to Atlanta to at-
drive S.W.
The hbrary is located at 121 Memorl'
BOOKING
tend the Georgia Tech-Vanderbilt football
Any Georgia school may request and
AGENTS
game . . . Bob g
Heekin, manager of the Florida
Theatre, found tie-ins for "Ivanhoe" of
films for a fee of $10 a school year. The ser
k. J. (Hap) Barnes Karl (Bud) Cholmon
ice also has been extended to public librari
C. B. (Cliff) Wilson
R. A. (Rex) Harris great benefit. The libraries distributed bookmarks
advertising the picture and study
of the state on same basis.
guides were
Bagley said the literature series
distributed
was amoi
to the schools for
the most popular. He added that there we
many requests for movie highhghts
"David Copperfield," "Jane Eyre" and "Ta
of Two Cities."
Get Your Special XMAS
Trailers On GREEN FILM
From Good Old Dependable
CYCL^AMIC
FILMACK
You Can Always
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For Top Quality and Fast Service
GIVES YOU
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From every seat in the house!
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Construction Rodent Resistant Non-woter Absorb*
Jacket for Direct Earth Burial O.D. .35x.20-in
Packaged 2,500 ft. on Returnable Reels or 500
Coils. Price FOB Houston, Texas: On 500 ft. C<
WIL-KIN THEATRE SUPPLY, Inc.
$60.00 per M ft. 2500 ft. Reels $40.60 per M
Reel Deposits $5.00 each. Shipping Wt. Net 50 II
Atlanta, Georgia—Charlotte, N. C—Jacksonville, Flo.
per
SOUTHWESTERN THEATRE EQUIPMENT CO.
"Everything for the theatre except film"
1622 Austin St., Houston. Texas, Phono CA-9904
DISTRIBUTORS FOR ELECTRIC WIRE AND CAB
CO. OF HOUSTON, TEXAS
68 BOXOFFICE :: November 8, 1
It will last ten weeks, October 12-December
20, with weekly prizes for the manager indicating
the best showmanship.
Jack Kincheloe, operator of the Pinecrest
Drive-In, New Smyrna, visited Exhibitors
Service . . . The new Tower Drive-In opened
new Filmland Drive-In, Lakeland, will open
Thanksgiving day. Joe Florita and William
Klem are partners in the project and Exhibitors
will also book and buy for them.
The Pus's Drive-In, Monticello, Fla., opened
October 30. Since it is located in the heart
of the Stephen Poster Suwanee river locality,
the opening film shown was "I Dream of
Jeanie." ABC is doing the booking and buying
and Rex Norris and Bud Chalman attended
the opening. This very nice, 200-car
drive-in is owned by T. W. Reed and A. J.
. .
use in the history and English classes. Dui!
ing the Florida-Georgia game, which Wi!
M ft.
^
I

m
jcji/^nff
theater can -v"* 'J
--f
'J -J
udt
ies
AriLAs;
odiCnac
Se/Zs /ce Cream Sandwiches or Bars-on-
Stkks in Amazingly Increased Volume—
You Gross up to Si Each!
If
you're passing up ice cream profits because of high overheod,
lock of space or manpower— forge/ it! The ATLAS COLSNAC is paying
off big for hundreds of theaters. Even small neighborhood houses
overage 500 so/es per weelr.'
• NO EXTRA HELP NEEDED—your regular personnel con
easily service the COLSNAC. No added packaging costs
lood ice cream iust as it comes from dairy.
• BUILT-IN COIN CHANGER and slug rejector— operates
on quorters, dimes or nickels. Eliminates change-making,
increojes sales 25%.
• FITS ALMOST ANYWHERE— floor space only 22%
'
36Vi" wide. Attractive lighted "impulse sole" display and
coin slot permit operation in dork areas. Ideal for drive-ins.
• AUTOMATIC—NO LEVERS— easy for children to operate.
"No stoop" delivery at waist-high level.
• AMPLE CAPACITY— 98 items in vending, 100 in storage.
• TEMPERATURE CONTROL keeps ice cream just right for
eating—not too hard, not loo mushy.
x
BL!
•if,';' 1
• BIG, DEPENDABLE G-E REFRIGERATION UNIT slides
out for easy access to on-the-spot service valves. Locationtested
and proved trouble-free throughout U. S. A.
• BEAUTIFUL, RUGGED CONSTRUCTION—buy-appeol
design plus long-life stamina— guoronfeed for o full year.
Dhlrihvtmd in ffie Souih»ast by.
WIL-KIN Theater Supply Company
301 North Avenue, N. E. Atlanta, Go.
ATLAS 7

'
Leon Task's Liberty Drive-In, Miami,
Accomodates 720 Cars, 700 Walk-Ins
Miami Theatre Head:
Open Video Theatre
MIAMI—Miami's Capitol Theatre, built
years ago to house vaudeville and mot
1
pictures, has been completely remodeled i:
the first formal television theatre in
country. The new home of WTVJ, owned
Mitchell Wolfson and Sidney Meyers
Wometco Theatres, is being dedicated w
ten days of ceremony beginning Wedn
day (5).
Wolfson, president of WTVJ, said the c(
version has been extensive. All seats e
theatre trappings have been removed fr
the ground floor and the only remainJ
Here is a partial view of the seating: section of the Liberty Drive-In, which
can accommodate 700 persons. Notice that the slope is as great or greater than in
a conventional theatre auditorium.
resemblance to a conventional theatre is i
familiar marquee.
The first floor now houses executive offi
and other office and administrative fac:_
ties. A 68xl00-foot studio occupies most f
the second floor, built flush with the bij
of the old theatre balcony. About 200 of ti
MIAMI—Leon Task, former New Englander,
regards his Liberty Drive-In here as the largest
outdoor theatre in the country catering to
Negro patrons and, incidentally, as an important
local contribution to ibetter interracial
relations.
The Liberty, one of the finest outdoor theatres
found anywhere, was opened last April
1 at northwest 69th street and 22nd avenue.
It has a ramp capacity of 720 cars and seating
for 700 walk-in patrons, plus a parking
area for 320 cars. The drive-in area covers
15 acres.
All services, appointments and construction
are the best obtainable. The screen tower is
75 feet high, the highest in the Miami area.
The restrooms are finished in colored tile, as
is the cafeteria-style concession stand.
The Liberty boasts a water softening system
with hot and cold running water, plus
chlorination.
A walk runs from the boxoffice to the seating
area and from the boxoffice to the nearest
street. The ramps are covered with oyster
shell over blacktopping.
The seating area adjoins the concession
building on the screen side. The concession
building fronts to the rear of the dxive-in.
Local newspaper and civic officials joined
in congratulating Task in providing the recreational
center for the Negro population.
Commenting was L. E. Thomas, municipal
judge: "The Negro population of Dade county
has not been any too fortunate in available
recreational facilities, though, indeed, marked
and substantial gains have been made lately.
It is imperative that more and more facilities,
public and private, be made available, especially
to the youth, and that these outlets be
calculated to maintain good morals and increase
their cultural and spiritual outlook.
"The Liberty Drive-In is to be congratulated
for offering to this community a beau-
An at-work photo of Leon Task, who
with his wife owns and operates the Liberty
Drive-In.
tiful outdoor playhouse, the first of its kind
in greater Miami. May it enjoy the patronage
it so richly deserves."
The Liberty offers three changes in program
every week at 44 cents for adults and
nine cents for children.
Owner Task plans extensive landscaping as
soon as the storm season is over.
Some U.S. Films Rejected
Ethiopia rejects such U.S. films as gangster
pictures, cowboy films and pictures reflecting
against royalty or established law and order
even if justice may triumph in the end.
balcony seats remain for audience
•
parti
pation shows.
The master control, control rooms, proji
tion room, maintenance shop, engineering i
search and engineering offices will be ,
the third floor. Control rooms provide visf.
command of the studio.
The new WTVJ establishment,
among tj
largest in the country, is equipped with t;
latest RCA studio cameras.
'
Much of the master controls were develop
locally by WTVJ's engineering research d
partment. All is new and the old studio
17 NW Third St. will be maintained as .
auxiliary.
Wolfson and Meyer invited 65 agency tim
buyers to be present during the ceremonii
and are flying them here from New Yor
Chicago, Detroit, Memphis, Atlanta, Durha
and New Orleans. They will be housed in
Miami Beach hotel.
Station officials will meet the buyers
the airport, and on the following day tal
them on a tour of the new plant. Swimmii^
and other local resort activities will fill tl
remainder of the day until the evening cen'
monies begin.
Florida and Miami civic leaders, pre
representatives and station personnel w:
attend a cocktail party, to be followed by
dinner at which welcoming speeches will I
made by Wolfson and Meyer. An elabora'
variety show will entertain guests, the fir.
production program to be televised from tl'l
new station.
To Enlarge Carefree Theatre
WEST PALM BEACH—A permit has bee
taken out by the owners of the Carefrt
Theatre on South Dixie highway for repaii
and improvements costing approximate!
$16,000. The seating will be considerably en
larged.
SOUTHERN CARBON SUPPLY CO.
146 Walton Street Atlanta, Ga.
Alpine 2644
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
70
BOXOFFICE :
: November
8, 19e

j
I
I
I
. ,
. .
. . Jacksonville
Sidelights on Midsouth Confab
istislive
k I
npies Bu
«ith fc
.
bout 210 ;;
fact pi-
rooms,]],-
es will J
Pmiddi
ot,
Smoi;
ppedm;
evaiiii.
GUESTS IN COLORADO—Pictured
above, right to left, ure Col. and Mrs. \V.
F. Ruffin, of the Ruffin Amusement Co.,
CovinKton, Tenn.; Roy Kins and Don
Alexander Jr., .Alexander Film Co. Ruffin
is owner of the K.VCO circuit of
theatres in Tennes.see and Kentucl«y and
has just opened the new R.ACO Drivein
In Covington. The photo was made in
Colorado Springs where the Ruffins were
guests of the .Alexander Film Co. during
their recent vacation.
n. E M P H I S
brran Gooch, who owns and operates the
. . . C. Futch,
'^
RItz at Selmer and the Savannah at
^vannah, is going to take a plunge into
|he drlve-in business. Gooch has purchased
ites and started work on two new drive-ins,
me near Selmer and one near Savannah.
K>th in west Tennessee
fwner. reports his new drive-in
J.
near El
iJorado, Ark., is shaping up nicely and is
Imost finished ... Ed Doherty, partner
n Exhibitors Services, is back after a two-
.eek business trip through Arkansas .
X)uise Stevens and Dorothy Barker. Exhibi-
,ors Services, have returned from a vacation
lPent in the mountains.
Don Davis, district manager, RCA Theares,
Kansas City, was a Memphis visitor
. . Elton Holland, manager, Memphian Thetre,
is back at work after an illness .
;rnest C. Leeves and Philip Dill, E. C. Leeves
enterprises, Dallas, were visitors at Monarch
rheatre Supply Co.
R, L. Bostick, vice-president. National Thejtre
Supply, and Clayton Tunstill, Malco
JTheatres executive, attended the form,il opening
of the Rialto at Morrilton. Aik., which
Sfas held after the Rialto was completely re-
.nodeled and modernized. Rialto is operated
ijy United Theatres Corp.
W. L. Spicer, owner, has clo.sed the 64
3rive-In, Ru.ssellville, Ark., for the season
• . L. B. Killebrew, owner. Grand TheamonarchII
Theatre Supply, Inc.
Neil Blount
492 So. Second SI.
Memphis. TennJ
MEMPHIS— Leaders of Motion Picture
Theatre Owners of Arkansas. MLs.sl)i.slppt iind
Tennessee tried .something new in the way
of conventions here la.st week and It worked.
They believe this pattern will be followed
in the future and may be adopted by other
groups.
M. A. Llghtman Jr.. who presided over the
convention, said: "This wa.s the most successful
convention we ever held. Any number of
visitors and cxiiibitors said we should follow
the same pattern in the future."
Here's what was done:
Each morning at 9:30 there was a free
breakfast for all delegates. After breakfast
there were speeches and a business session.
Then the breakfast meeting was adjourned
until 12:15. At 12:15 each day a free luncheon
was held. Speeches and a busine.ss .session
followed the luncheon. Each evening a free
cocktail party started at 6:45 followed by a
free dinner at 8 p. m. The dinner was followed
by speeches. That was it.
There were no 10 a. m. and 2 p. m. "business
sessions" as in the past. This new plan
was tried because of poor attendance at past
busine.ss .sessions. Last week's sessions were
the best attended in the history of the Tristates
organization of exhibitors and they
recommend this plan to other groups.
No special entertainment was arranged for
the women as in the past because it was felt
they were interested in the industry's problems,
too.
• • •
M. A. Lightman jr., Memphis, and Stengal
Kermit. Nashville, as a committee of two
representing Tennessee theatre owners, are
trying to arrange meetings between exhibitors
and congressmen.
This committee was set up by Tennessee
exhibitors who held their own convention on
the first day of the Trlstates meeting in
Memphis.
"We plan to get the exhibitors together
with the congressman from their distiict and
open up their books and show their representatives
in the House that the 20 per cent
admission tax on theatres is ruining our
tre. Siloam Springs, Ark., has started booking
out of Memphis . Drive-In,
Jacksonville, Ark., has closed until spring
. . . R. M. Las.siter, Dresden, Tenn., reports
the Dresden Drive-In has closed for the
Midsouth exhibitors seen on Filmrow included
Gene Higginbotham, Melody, Leachville;
Mrs. J. R. Keller and Mrs. R. W.
Kinkle, Joiner, Joiner; Mrs. Margaret Key,
Jean, Clarkston, Mo.; Mrs. Marvin McCuiston.
Princess, Booneville; Leon Roundtree.
Holly, Holly Springs, and Max Connett, Roxy.
Newton.
Other visitors included Mr. and Mrs. W. F.
Ruffin sr.. and Mr. and Mrs. W. F. Ruffin
jr.. Ruffin Amusements Co.. Covington;
Claude Mundo, Little Rock; Carl Burton. 22
Drive-In. Fort Smith; Mr. and Mrs, Jack
Bomar. Crescent. Little Rock; Mrs. Jesse
Howe and Mrs. Violet Howe. Strand. Hot
Springs.
A busy visit to Memphis of Shizu Moriya.
Nipponese maiden, brought good business to
the Strand and the Universal picture. "Back
bualnea.1," .^ald Llghtman
Two congre-vimen— Clifford DavU of MemphU
and Wilbur MllU of Arlranwn addre.vted
the TrLilate.i convention and promised
aid In reducing or removing thU admission
tax.
Congre.i.sman Mills said he would arrange
for his committee In Washington, which
pa.s»es on all tax bllbi before they go before
the Hou.sc, to hear from a delegation from
the Trlstates convention. ThU plan wa.^
adopted.
• • •
One group of exhibitors planned to Introduce
a re.solutlon at the final night's banquet
of the Trlstates convention asking the
State department not to permit Charlie
Chaplin to re-enter the United States However,
they decided not to take this action
after conferences with convention leadeni.
• • •
M. A. Llghtman sr., president of Malco
Theatres, one of the convention speakers, set
off the fight against the 20 per cent admission
tax with this remark: "It is the most
unjust tax ever levied on anyone, anywhere.
It is absorbed by a man who cannot afford
a 5 per cent tax. let alone 20. The movies
are an educational Institution as well as a
place of amusement."
• • •
Representing the Coca-Cola company from
Atlanta were Herb Maffett. regional -sales
manager; J. H. Hall Jr.. district sales manager,
and Roscoe Spears, salesman. A dispenser
was set up at the main entrance to the
auditorium where any wishing refreshment
were served.
J. L. McDaniel, salesman, was assisted at
the Manley display by R. N. Shreve of the
Atlanta office.
Charles Swinney. district manager for the
RCA Service Co. was here with Harry Paul.
J. O. Stockton and Fred Bassett. and distributors
J. D. Dumestra and Fred Bearden.
Southeastern Equipment Co.. Atlanta, and
Herbert Small, local representative.
Edward Gordon. Carver Theatre. Orlando,
took many photos with his camera.
at the Front." US-born and V'a.'=.

'
CONVENTION BOOTH—Free samples of Whitato, an antioxidant which keeps
peeled potatoes white, and other Antle products were handed out at the Jacksonville
Popcorn and Supply Co. booth at the recent Motion Picture Exhibitors of
Florida convention. Left to right, are R. S. Lockiair, Roy Smith of the supply
firm, Mrs. Terry Head and W. F. Owens, the L. L. Antle representative.
Registrafion at Florida Convention
JACKSONVILLE—The Motion Picture Exhibitors
of Florida convention registration
list:
JACKSONVILLE
Esther Rosenberg Lamar Sarra
Harry Richard
Guy A. Kenimer
O. G. Gryder
Roy A. Benjamin
Ann Kelly
Horace Denning
Harriet Milner
William L. Beck
Mrs. Fred Hull
Arvin K. Rothschild
Chos. Turner
Howard Pettengill
Mrs. John Allen
Buford Styles
C. W. Scott
J. B. Tomlinson
Fred Mathis
Thos. P. Tidwell
Abner Camp
Mrs. E. G. Chumley
Sheldon Mandell
Dick Regan
Karl Chalman
John Allen
Wayne Spiering
Fred Hull
Roy Smith
Mrs. F. E, Benton
Louis Leffler
Hank D. Hearn
John F. Flood
Harry Botwick
Eddie Atkinson
Louis J. Finske
A. Balboni
W. K. Lcird
Robert Cornwall
W. A. Wallace
Bob Anderson
L. E. Benton
Mrs. Evelyn Anderson Mike Klein
Jack' Borett
Sam W. Wolfson
Walt Woodward
Marvin Skinner
Byron P. Turner
H. W. Small
Clint Ezell
Charlie Jorden
C. Hart
Paul Hargette
Joseph Hockol
Charlie King
E. G. Chumley
Gerald J. Guy
C. H. Deover
Morton Joel
Jock Fitzwater
TAMPA—Raymond
FLORIDA
R. Crosby, William M. Homer,
K. T. Borfield. J. S. Carscallen, Bob Pollard, Mr.
and Mrs. A. G. Taylor, Jack Fink, T. V. Bailey, Roy
Busier, Mrs. Gussie Livingston, Mr. and Mrs. H. E.
Laird, Mr. and Mrs. J. M. Poindexter, S. T, Wilson,
Mr. and Mrs. J . E. Hendrix.
MIAMI — Burton Clark, Charles Walder, Mark
Chartrond, Harvey Fleishman, John Cunningham, Mrs.
M. B. Schuyler, H. Hornstein, Geo. C. Hoover.
COCOA~L. O. Fresh.
TALLAHASSEE—Dick Mullins, Tommy Hyde, Tony
Stone.
WAUCHULA— Joe Dobbs.
SEBRING—John A. Davis, Jesse Watson.
HAINES CITY—Roy E. Williams, Carl Floyd.
ST. PETERSBURG—James McDonald, Mr. and Mrs.
C. C. Sutton, Frank H. Bell, W. A. Boardman.
HALLANDALE— S. Arthur Ashworth.
DAYTONA BEACH—Mr. and Mrs. J. L. Cartwright,
florida's FIRST Supply House
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP
110 Fronklin Sf. 329 Weit fl09l«r St
Tompo, Flo.
'
Miomi, Fla.
Phone 2-3045 Phone 3-5038
Phil Hollmeister, Mr. and Mrs, R. O. Dunn.
KEY WEST— Iggy Carbonell.
CLEARWATER—Mr. and Mrs. C. E. Shingler.
CLERMONT—Hugh G. Martin.
VERO BEACH—Jack Chestnutt.
EAU GALLIE—Jack Grayson.
DUNEDIN—Edward H. Eckert.
MILTON— Haywood Henna.
KISSIMMEE—Mr. ond Mrs. C. H. "Pete" Lucos.
CARABELLE—Miss Eva Papadopanks, Miss Frances
Bradford.
ST. AUGUSTINE— Elias C. Kaniaris.
MONTICELLO—Mr. and Mrs. Sam K. Stratos.
ORLANDO—Joe Lipson, Edward Gordon.
CHATTAHOOCHEE—Mr. and Mrs. Lee A. Sherwood.
LAKELAND—Mr. and Mrs. J. L. Raulerson, Mr. ond
Mrs. J. U. McCormick, Mr. and Mrs. J. H. Plott, Mrs.
Evo Donnan.
FORT MYERS—Mr. and Mrs. Kenneth Kellen.
NAPLES—Mr. and Mrs. D. A. Hoynes.
PAHOKEE—Jerry Gold, Louis Gold.
WEST PALM BEACH— A. F. D'Ana.
AUBURNDALE—Mrs. Mildred Hensler, Agnes Sheorouse,
Maurice Hensler.
HOLLY HILL— H. M. Addison.
GAINESVILLE—Austin T. Moon, Tabor Rowe.
FRUITLAND PARK—C. O. Jeffery.
LEESBURG— Bill P. Cumboa.
LAKELAND— Bolivar Hyde, B. B. Garner.
LAKE WALES— Leslie Pendleton.
EUSTIS— Howell Reddick.
DOVER—Mr. and Mrs. C. C. Blou.
MAITLAND— J. R. Pettigrew.
LIVE OAK— Bob Cannon.
MAYO— E. B. Williams, Mr. and Mrs. Harlow Land.
PANAMA CITY—M. L. Miller.
MULBERRY—Mrs. R. T. Arnold, R. T. Aranold.
JASPER— J. O. Biddle.
R. M. Goldsmith
Roscoe Spears
J. H. Hall jr.
James L. McDaniel
Robert N. Shreve
Herb Maffett
Robert Hallock
Eugene Skinner
R. A. Edmondson
Horry Hart
Mrs. Harry Hart
W. F, Owens
R. S. Lockloir
R. J, Barnes
Anita Russell
Fred Beardon jr.
Horry Paul
J. E. Hobbs
GEORGIA
ATLANTA
M. G. Thomas
Dave Prince
R. C. Price
Harvey Smith
C. W. Clark
Charles Swinney
Lex Benton
Fred E. Bassett jr.
H. T. Spears
Leonard Allen
C.J. Galloway
Nelson T. Towler
B. D. Benton
Marguerite Smith
Arthur Brombeig
W. O. Williamson
Charlie Fortson
George Hoffman
Charlie Lester
Hudson Edwards.
J. B. Dumestre III
SAVANNAH— Mr. and Mrs.
ELLIJAY—Mr. and Mrs. H. W. Hampton, Mr. ond
Mrs. J. S. Tonkersley.
COLUMBUS— E. D. Martin.
TH0MA5VILLE—Not M. Williams.
HAWKINSVILLE— J. H. Thompson.
OTHER STATES
NEW ORLEANS—A. E. Chaddick, Hugh Hollon.
DOTHAN, ALA.— Rufus Davis.
COLORADO SPRINGS— Roy King.
DALLAS—George H. Moycr.
KNOXVILLE, TENN.—Mr. and Mrs. Spence Pierce.
NEW YORK— J. F. Kirby, Mike Simons.
NEW HAVEN, CONN.— Herman M. Levy.
PRINCETON, IND.— R. E. Alvey, L. R. Turner,
Four Solons Pledge
Tax Repeal Support
JACKSONVILLE—Florida exhibitors wor
ing on the COMPO-sponsored 20 per ce
federal tax repeal campaign have gained fo
definite pledges from U.S. representativ
that they will vote for repeal of the tax.
Reporting to the Motion mcture Exhibito
of Florida convention here recently, Lam:
Sarra and his co-chairman Maurice Hensli
said that Senator Holland showed sympatl
for the situation and asked for additional ii
formation about the plight of theatres.
Meantime Courtney W. Campbell. Demc
cratic nominee for representative from tl
first district, advised by letter that he wou,
support repeal of the tax. William Lantol'
Miami, fourth district, offered his cooperatici
in every way and pledged to vote for the n'
peal. A. S. Helong jr.. Leesburg, fifth distric
meeting with the committee headed by Bi
Cumbaa, offered his cooperation, w'hile Jami
A. Haley, Sarasota, seventh district, promise;
to support outright repeal.
Charles E. Bennett, Jacksonville, secor.
district, meeting with the committee compose'
of Guy Kenimer, Fred Kent and Joh.
Spearing, lATSE representative, like Senate,
Holland, said he was in sympathy with tl:
request for repeal and asked for additional jr
formation.
Robert Sikes, Crestview, third district,
studying the committee's request and wi
advise them of his decision later. D. R. Mai
thews, Gainesville, eighth district, also is mak
ing a further study before making a fin:
decision.
Dwight L. Rogers, Fort Lauderdale, sixt
district, has not been contacted because of h
absence from the state. Senator Smathei
will be contacted in Miami October 28 by th
exhibitors and will hear their request at ths:
time.
ATLANTA
CHARLOTTE
BRIAN DONLEVY
MIRIAM HOPKINS
PRESTON FOSTER
MEMPHIS
NEW ORLEANS
72 BOXOFFICE :: November 8, 195i
i

I
The
: LELAND,
. . Although
Tim
Harlem at Leland. Miss..
Burned to the Ground
MISS. Harlum Tlicutrc here
ournt'cl to ihf kiouikI In a fire which dcfctroyed
18 dwelllng.s and left 100 persons
liomelevv. The Ne^ro theatre, which hnd 200
.cots, wa.s owned and operated by Joe Cacclo.
Harlem had Just recently Installed $12,000
Aorth of new equipment. It was ruined One
iiian. asleep In an apartment over the thea-
|.re, leaped through a window to safely.
fire, which occurred on the afternoon
Lf October 23, started In an apartment house
icros-s the street from the theatre. High wind
Irovc the flames across the street. Toial fire
lamage was more than $100,000.
SPECIAL TRAILERS
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Lowest cost anywhere
Minimum Order, $2.00
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See U5 for
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DRIVE-IN EQUIPMENT
Prompt, Courteous Service
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Phone 3431 — Nighl Phone 2015
KNOXVILLE Scenic Studios,
Inc.
P. O. Box 1029 • Knoxville, Tenn.
Contour Cuitains -^ Theatre Decorating -^c Stage
and Auditorium Drapes -^i Murals -( Rigging *
Tracks « Controls -c Wall Fabrics * Lighting
Mcst Modern Stage Equipment Studio in America
Be RELIANT - on BRYANT
Dependoble Products - Best of Service
18 Yeors One Location
• Griggs Seating
• BIgelow Carpets
• Co-Op In-Car Speakers
• Do Luxe Popcorn end
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227 S. Church St.. Charlotte. N. C.
The Bryont nome
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ore your
guarantee of rcol
satisfaction.
BRYAN
Complete Concession Equipment
and Supplies
THE QUEEN FEATURE SERVICE, INC.
191 2'4 Morns Ave. Phono 3 8665
BIRMINGHAM 3, ALABAMA
MIAMI
T^iui (iihrn and A.H.iLsluiit Muiiuger Lconurd
Ho.^enthal have been doliiK a nUe prontotloniil
Job on "The Miracle of Fatlma."
currently at the Miami Beach Colony. The
picture also Ls playlnR at Florida State'.s
other Colony at Fort Lauderdale. Tlic clreult'.s
.splash ad.s In new.spapers formed the
ba-sl.s of Cohen'.s campalRn. A contest l.s
beniK run with an oceanfront hotel for a
prize of a weekend. Including room, meals
and all privllege.s. Contestants must tell why
they con.sldcr Miami Beach to be the miracle
playgrounds of the world. Elxcellent respon.se
has come from the telephone campaign
carried on by four pretty models .stationed
in a prominent Liggett drug.store window.
Girls work from 12 to 3 and from 4
to 8 making calls picked at random from
telephone books. They synopslze the picture
and recommend It to patrons.
Mrs. Arthur Friedman entertained the
women's committee and volunteer board of
Viiriely Children's hospital at a luncheon attended
by 100 members. Conducted tour.s
in .small group.s were made through the hospital.
Variety women, since January 1. have
rai.sed over $14,000. They have a "Breakfast
at the Roney" event .scheduled for
November 18. At this affair 11 top millinery
designer-s will fly in their hats to vie with one
another for top honor.s at the show. For
Halloween, witches and goblin.s visited the
children at the hospital. The Coral Gables
Lion'.s club auxiliary will give a party on
All Saints day.
Claughton's Royal finally got tired of holding
over "The Quiet Man" for a day or two
at a time, and now has it booked for an indefinite
run. In line with the circuits u.se of
what ha.s been noted locally as "homespun
advertising." the Royar.s recent ad carried
a drawing of a cow's head under the caption
"This ain't no bull." The drawing, cartoonlike,
was .saying: 'The Quiet Man" was scheduled
to leave two weeks ago, but when people
see a good picture, tell their friends about it.
then come back to see it again, well, there's
nothing to do but keep it around indefinitely."
.
Bill "Hopalong Cassidy" Boyd is vacationing
here Martha Raye has recovered
from a
. . .
recent serious illness and is in New
York on television business a
permit was issued by the county commission,
work has bogged down on construction of a
drive-in by Brandt Theatre Enterprises at
the north end of Miami Beach on the ocean
side. Herb Rau notes in the News that "up
until now we always thought a new theatre
was an improvement to any property." The
Miami Beach Motel Ass'n obtained a circuit
court injunction against the project. Plans
call for a quarter million dollars operation,
according to Rau, with availability for 800
automobiles, 800 seats, and a stage for live
.shows. The 30-acre tract is swampland at
present.
Promotion for "The Lusty Men" included
an offer from the managers of the Florida
States Beach and Olympic to admit free any
patron bringing a used horseshoe to either
Extra on-stage events are occurring
boxoffice . . .
at numerous Florida State houses,
including a fashion show and a Merry Widow
waltz exhibition at the Gables, and the
MlLzl and Marie Junior Roxyettex at the
Shore*. The flnit named for "The Merry
Widow": the second with "Where"* Charley?"
Rumoni keep emanating from the Olytnpla
theatre that vaudeville, long popular there,
may be re.iumed thu winter . T>'ler
and Tom Rayfleld .scheduled u Hollywood
sneak preview for the Miami and Cartb
theatres. The managerii ui>ed It as a late
evening feature for their resjiecUve theatres
Local Show busincaa people have their attention
called lo "Two Reels and a Crank," a
book by Albert E. Smith, one of the pioneers
of the motion picture Industry. Smith Invented
one of the flr.st practical motion picture
projectors, showing films at New York
music halls about 1896.
The Florida State (oyle and saber champions,
fencing team that made such a hit In
several Florida State Theatres recently, have
been brought to the Regent for an exhibition
on stage at an evening performance . . .
Theatre people here learned with regret of
the death of Mrs. James T. Corley of Marietta,
Ga.. mother of former BOXOFFICE
correspondent Pauline Corley.
The Herald's amusement page gave an
answer to a complaining fan who noticed
that a former husband of Blossom Seely's was
not mentioned in the film. "Somelxjdy Loves
(Continued on next page)
SCALES
We have jusl been able to pro(>jce
a better scale and reduce the
price, loo. No« it's vtiere 11
should be and K a scale tike this
ut $89-95 will not make noney.
then you don't want scales. Look
nt this deal on 1 or IDO scales.
Prices
Reduced!
'175°°
Cut To Only
$8995
Down Payment $14.95
Balance only
J
PER MONTH
Or if you prefer to
send cash with your
srder. you may deduct
5 per cent or $4.50 from the rist price, aahini the
CASH PRICE ONLY
(8545
Scale crated
weight 100 lbs.
All prices fob Socerton and we will
ship to you either express or freight
On sales In OortU and South CaroUoa. II
Is oecf!««ry to add Sales Tu to scale prices
Get in touch with us for a Scale Deal
SPARKS SPECIALTY COMPANY
PHONE 33 SOPERTON. GEORGIA
BOXOFFICE :
: November
8. 1952 73

. . Jimmie
. . Peggy
.
MIAMI
. . . The
i
i
You tan bet it's theatre talk the foursome in photo at right is engaged in at
Tristates Theatre Owners convention in Memphis Monday, Tuesday and Wednesday
of last week. They are, left to right, M. A. Lightman jr., Malco official and president
of MPTO of Arkansas, Tennessee and Mississippi; Col. H. A. Cole of Dallas; Pat
McGee of Denver (two national leaders in the fight for repeal of the 20 per cent
federal admission tax on movie tickets), and Duke Clark, representative of the
Council of Motion Picture Organizations. The two at left are Jay Solomon, exhibitor,
and Alfred Starr, TOA president.
ATLANTA
Phe MGM Christmas party will be held this
year on December 20 at the Henry Grady
hotel in the room occupied by the Variety
Club before it moved to the Atlantan hotel . .
Edna Mize has been added in the billing department
. . . Anita Causey is resigning . .
.
Eddie Manney is new in the contract department,
also Mary Crantord . . . Helen Glenn
is engaged to Richard Taylor and the marriage
will be in February. They are building
a new home . . . Dorothy Floyd will be married
to Joe Stevens In November or December.
Stanton Adams of the AA Theatre, Wadley,
Ala., was in booking .
.
Bello, Astor
salesman, returned from a business trip to
W. W.
Dothan, Enterprise and Ozark, Ala. . . .
Thrush, Astor, visited the local office . . .
R. J. Ingram, southern district manager, Columbia,
was in Charlotte Turner's
husband has gone into the service and will be
stationed at Ft. Jackson . . . Pearl Moos, who
has been with the company for about 17
years, reports her mother died at Lincoln,
111. Pearl has been away on leave of absence
for several months, but will return to the
office soon . . . Lynda Burnett of Lippert is
resigning and will be associated with United
Artists as booker.
. . .
. . Clarence
George Jones of Universal is out with virus
Cynthia Phillips has resigned
infection . . .
Frances Parks will be out a few days due
to an injury on her foot . . . E. P. Ray, Rex,
Alexander City, Ala., was in town .
H. Smith, Scott, Oneida, Tenn., visited
with A. C. Cowles. Cowles will buy and book
for Smith ... A 48-year-old parttime employe
of a local Negro theatre was jailed
^^•;iA NCI
C-AVETV of VesrefiDAyy
Iht Nta Sii(«< Dwpf' ">^"» ~ ShOHH l«r Ike \n\ , /
liirt Sintr UmIc Iki Irekt Hii MguttKht W ftlU^^^^^
"10 NIGHTS IN DEMPSEY
A BARROOM" willard
EVERY INCH A MAN'BallliQH comedy
MONEY MA6NET
TODDY PICTURES CO.
Sunday (26) on charges of suspicion of shooting
another in connection with the wounding
of a Negro boy who was trying to slip into a
Decatur street theatre.
Nat Hancock, Jefferson; Mr. Burnham of
the Tata, Jonesboro, and Hugh Martin, Columbus,
were visiting on Filmrow . . . W. L.
Titus jr., vice-president and southern division
manager for Republic, New York, visited
the local office . . . Ollie Williamson, Warner
district manager, has returned from Jacksonville
. . . Sharron Neely and Dorothy Morris
have replaced Joe Ann Bush and Elizabeth
Kitchens in the booking department.
Henry L. Scott self-styled pianist-humorist
who appeared here in concert at the Tower
Theatre Friday and Saturday (1, 2) said that
America is developing a greater appreciation
for fine music through the "sugar coating"
given the classics by motion pictures and concert
humorists, such as Alex Templeton, Victor
Borge and himself. The concert is being
sponsored by the Junior Atlanta Woman's
club and proceeds go toward establishment
of the Atlanta Girls' club.
.
Harry Glenn, formerly with Georgia Theatres
and now of Macon, and his wife were
in Atlanta celebrating their anniversity
H. P. Rhodes was in Athens and
. .
Macon
on business . . . The Noto-vue Drive-In,
Macon, has installed new heaters . . Bill
Griffin, Cullman Amusement Co., Cullman,
Ala., was in booking for his theatres . . .
Ben Butler, MGM salesman, said he soon
would be back on the road after being laid
up for several weeks.
A pretty Atlanta girl will get her big
chance on Broadway January 14 in a show
which already has been tabbed by Walter
Winchell and other New York columnists as
a "Broadway winner." She is Martha Randall,
22-year-old native who clicked here
in a number of Atlanta Civic Theatre plays
before she was discovered by John Loder
when the two were featured in a Penthouse
Theatre play here. Martha was encouraged by
directors of the ACT to go into summer stock
work in Skowliegan, Me., during the summer.
It was there that Producers Joseph Kipne.ss
and Alexander H. Cohen saw her playing a
key role in "Be Your Age," a comedy. Critics
termed Miss Randall "the most promising
young star of the season."
Rudy Lehman has been appointed sales
manager at the Republic exchange, not at
Realart as previously stated.
(Continued from preceding page)
Me," purported to be her life story. Clea
ance, at a price, must be obtained from tiio
persons, or their heirs, portrayed in a pi.
ture it was said. As the late Al Jolson e:
plained when someone asked why all but or
of his marriages was passed over in "Tl
Jolson Story," "Columbia's budget wouldE
stand for a pay-off to all of them."
I
Manager William Blane, Coral Theatr
scheduled in connection with the showing i
"Quo Vadis," the famous "Friends, Roman
Countrymen" excerpt from Shakespeare
Julius Caesar," which was delivered by Jen
Schultz, an actor in the local Ring Theatri
Mr. and Mrs. Allen Morris, of this cit
returned from New York raving alwut Cir
erama. It was not only the beautiful coU
and depth that impressed them but tJ
sound as well. Voices in the back row of
choir seem actually to come from the bac;
and Scotch Highlanders "marching right int
the audience" playing their bagpipes, soun
as though their music passes through tb
theatre. Watching a film showing a bi'
traveling down a mountain, Mrs. Morr
whispered to her husband that she had fi
close her eyes. "Go ahead," said he "mir
are already closed."
Frank Krickler, who operates the We;
Hollywood Drive-In, hopes to cash in on th
many night clubs in this area. He has mad
shorts of several shows, which are no
available for national distribution.
With all the reputed pessimism about tt
future of motion picture exhibition in tt
face of television, there are far more mc
tion picture houses than TV stations bein
built in Florida, according to the Miami Her
aid. With more than 378 theatres and 15
drive-ins already in operation in the sur
shine state, a dozen more have been ju;
completed or will be within the next thre
months. "Guess the movie fadeout is still
long way off," comments the editor.
A series of film nights, including amateu'
films, will be exhibited during the winte
as part of the special public services pro
grams put on by the Miami pubhc librar
North Miami city council upheld th
zoning board and turned down a petitio
for a drive-in to be built at the Boulevar
entrance.
i
Afghanistan Has Nine Theatres
There are now nine motion picture theatre
in Afghanistan, with a total seating capacit:
of 7,150.
The Greatest All-Thrill
Show Of All Time!
Martin
Johnson's
BORNEO & CONGORILLA
BOOK IT
NOW FOR PROFITS
ASTOR PICTURES CO. of Ga., Inc
Main 9845
163 Walton St Atlanta, Go.
74 BOXOFFICE :: November 8, 195

!
"Gld
i
•And
1 W.
.
I
lallas Friends Rally
'o Aid of Gid Howell
UALLAS— Frit-ml:, ul S tiiU Huwvll. pubiher
of the onetime Motion Picture Journiil
id Fllmrow per.sonnllty here for years,
.ihercd at the Fllmrow cafe recently to
testify to their affection
and best
wishes, and to present
him a check to
help him out during
a persistent Illness.
The affliction has
kept Howell from
working regularly as
printer, the tinde he
has followed for
many years.
In presenting the
check, Wallace Wal-
S. G. HoweU thall said:
"An acquaintanceship with my friend Old.
ade when he was young in years and ex-
has ripened into a warm friendship
jrlence,
lat I do not believe any exigency oC busless
can sunder, and which graces with sweet
jemorles and happy meditation, the mellow
ge across whose threshold I have passed."
llOWELL AS TRUE FRIEND
Howell, I can count my friend, not a
lere acquaintance, mind you; but a true
lend for whom my admiration and respect
jre unbounded and whose success in his
fiosen field thrills me as if it were my own.
fid—your friends also join me in cherishig
the same relationship you .shall remain
mhrined in my heart and theirs, because of
he splendid qualities with which you are
ichly endowed and which you have revealed
lay by day as you carried on in your work
h building with all of us, the theatre and
'loUon picture industry into a structure of
nposing strength and enviable character.
Gld, in the future years you may attain
ven greater success than you have known in
he past.
now the climaxing event of this
vening's good fellowship with you. On behalf
ff your many devoted friends, it is my exulslte
pleasure and great privilege to present
you as a wee token of our high esteem.
leep affection and sincere good wishes— this
heck which we hope you spend like you
lad a million, for it is in that spirit that it
s given to you."
3A8 MANY ACHIEVEMENTS
Among those present were Bob Wilkinson.
nanager at Universal: H. A. Daniels, exilbltor
in Seguin: D. F. McCrosky. Mack Enerprises;
Kyle Rorex, executive director of
Texas COMPO: Dick Crane. Connie Dreer,
pean Goldman, Wayne Chipman. Jack
kdams, Trueman Hendrix. Ben Graham.
Marvin Godwin, Milton Lindner, E. C. Elder,
JBuddy Crowe, Jerry Ebeier, Frank Meyers.
Dorothy Sonney, Jan Baskette, George
Purvis. W. R. Payne. Molly Ballard. Birdie
Hanson, Stormy Meadows and Frank Bradkey.
R. Payne, an employee of the Lone Star
fias
Co. acro.ss the street from Fllmrow. reealed
that Howell was one of the three
(businessmen including postmaster Payne, who
started the Better Business Bureau in Dallas.
The only serious competitors of U.S. films
in Ethiopia are those produced in Italy.
Blood Donor Film Made Near Tulsa
Will Be Released Early Next Year
TULSA—"Operation Lifeline." a nhorl promoting
blood ba.ik donatlon.

. . Dorothy
.
DALLAS
T iberty Film Lines, Film Transfer Co., Film
Forwarding Agency and Texas Projector
Carbon Co. have moved into new quarters at
2024 Jackson. The modern quarters, covering
11,000 square feet, is arranged to facilitate
handling film with speed and care. These
carriers had been at 2023 Young St. for 17
years. The private offices are in walnut
paneling and occupied by Ronald Martin,
Rex McCulloh, Jo Jack and William E. Adair.
Jack Houlihan reports that a well-attended
premiere of "Ride the Man Down" was held at
the EUanay Theatre in El Paso on October
17. The picture was filmed on the famed
Hatchet ranch and around El Paso and stars
Rod Cameron, Brian Donlevy, Forrest Tucker,
Ella Raines, Barbara Britton and Chill Wills.
Good exploitation gave the picture a good
sendoff.
At Rowley United, Bruce Collins jr., booker,
has joined the army air force and has been
replaced by Frank Meyers, formerly with
Texas Theatre Service . . . Cranville Cox jr.,
Crystal Theatre, Gilmer, reports that the
weekend Yamboree celebration October 25,
26, at the "sweet potato center of the world,"
was a great success w-ith representative.s coming
from all over east Texas for the street
dances, parades, etc. Cox was in charge of
the booster committee which traveled to all
the towns in east Texas promoting interest
in the event.
L. N. Crim, Crim Theatre, Kilgore, was
named president of the newly organized Cregg
County Industrial council, comprising business
and professional men whose purpose
is to campaign for new industries for the
county . Duncan, formerly with
RKO, is in the booking department of Ezell
& Associates, replacing Laura Lee Webb, who
is expecting a baby.
Visited V. W. Crisp, former BOXOFFICE
representative, at the Jefferson Memorial
sanitarium, 315 North Ewing, in Oak Cliff.
He reports seeing Leroy Bickel, MOM, quite
often and Earnest Rocket from Itasca regularly.
He would like to see more of his friends
when they have the time and are in the
neighborhood. He may be visited any time
during the day and until 9 p. m.
E. L. Pack of the Lone Star drive-in circuit
and W. O. Bearden of J. B. Beeson Theatres
have joined Allied Theatre Owners of
Texas, and they will attend the National
Allied convention in Chicago with President
Phil Isley and H. A. Cole, chairman of the
board of Allied Theatre Owners of Texas.
The new members put Texas Allied over the
200 mark.
Ronald Martin said the Texas Film Carriers
Ass'n will hold its monthly luncheon
at the White Plaza hotel November 10 . . .
Tommy Manion III resigned as booker for
UA and has established another connection
in Los Angeles . . . For "Something for the
Birds," Manager Jimmy Allard admitted people
with birds as guests at the Palace Theatre
on Thursday, opening day . . . Roy
I'
Smooth was promoted from head booker t
U-I to office manager. Louis Dreisbach ^j
promoted to head booker. Mr. Zohbel, forr-
. .
office manager, has gone on the road .;
auditor for Universal . The Kessler Thi.
tre in Oak Cliff has been leased to a chuj i
group and converted into a revival centei
Among those going to the Allied convent
.
in Chicago will be the following: Col. H.
Cole, Mr. and Mrs. Phil Isley, E. L. Pack, C.
Cox, Stormy Meadows, Ed Green, E. L. L
W. K. McDaniel, Rubin Frels, J. B. Bee;
and his wife, William C. McCraw, W.
Mattingly, M. R. "Duke" Clark and M
Helen Jane Hahn.
Big-Screen TV Bows
On Election Night
DALLAS—Theatre big-screen television w
introduced here election night at Interstat
Majestic Theatre, highlighting the pre
dential election returns which resulted in
landslide for Eisenhower. Installation of t
TV screen was completed the week befc
election.
The Majestic opened its doors free of a
mission at about 10 p. m. and remained op
until the morning hours, serving coffee a'
doughnuts. Circuit officials said:
"We consider it a privilege to have as c
guests all the people who want to watch t
election results."
The huge television screen is 28 feet wi'
Only five theatres with a total seating c x
pacity of 3,550 are in operation in Ethiopia
AS THE MIGHTY
WILDERNESS THEY FOUGHT TO KEEPI
|
QWER
Pictures i|
Company
302 So. Harwood
Dallas, Texas
Harold
Schwarz
Randolph 7736
76 BOXOFFICE :: November 8, 19

'
j
I
"The
i
Invitational
I
The
I DALLAS
'
I
Mine' Area Showings
3ring High Praise
Lfiuy Buki-I. 1( al MCiM mnnter.
Is holdlnB ndvanco liivltaUonal .scictiii|[«
throiiKhout the slate for Mario Lanza's
cw picture, "Because You're Mine," for milliters,
press and radio reprcsciUallves, heads
|j civic clubs and musical orKanlzatlons and
j-my personnel.
success of Invitational showings on
Istars In My Crown" prompted a similar camalgn
with the new picture In which there Is
dramatic rendition of "The Lord's Prayer
hlch Is Inspiring and hcart-warmlnR. Blckel
jhought so much of this part of the picture
'hat he arranged screenings In several cities.
i)plnlons from the public and the pre.ss indiate
that Blckel has done a great deal of
food In creating and maintaining goodwill for
ihe industry.
screenings were held at the
Vichlta. Wichita Falls: Paramount. AmalUo;
Lindsay. Lubbock; Paramount. Abilene;
fexfts. San Angelo: Waco, Waco; Laurel, San
\ntonlo; Arcadia, Harlingen: Texas. KlngslUe;
Rlalto. BeevlUe; Bellaire. Houston;
laylynn. Beaumont; Arlyne. Longview; Texas,
Palestine; Texan. Athens; Palace. Weathcriord;
Majestic, StephenvlUe; Grand, Mineral
IVells; Pines. Lufkin; Palace, Henderson;
ryler. T>'ler: Cherokee. Rusk; Campus, Denion:
Grand, Paris: Texas. Waxahachie: Ritz,
IvicKlnney; Iris. Terrell; Texan, Greenville.
Typical of the letters received by Bickel was
the following from J. P. Harris, city manager
for Interstate in Denton;
representative, hand-picked invited
l^uests who attended this screening were
charmed with the picture and I feel sure
that their favorable advance comments to
their friends and students will do much to
^timulate our boxoffice sales when the picture
starts Its regular engagement at the Campus
|Theatre.
"Mrs. M. L. Hutcheson, one of our guests at
|this morning's show, just phoned me and I
wish you could have heard what she .said
about this picture. It would really have made
you swell up with pride. Another nice thing
about it. She attended a meeting this very
(afternoon of a local music organization at
which she said she got up and made a talk
to members about the picture and urged them
by all means to see it when it is accorded its
regular run here."
Add Second Screen to Airer
Vi'.KNtJN, I KX A .M'coiici (Kici-ii h.i iw' :
added to the Cactus Drive-In. according to c
C. Hamni, owner. Tlie car capacity of tli'
alrer was naturally lncrea.sed.
Charley Baker k Dead
BHAUY, TEX Charley Baker, 58-year-old
Brady Tlieatrc operator who owned and operated
the Palace. Lyric and Brady fur a numlxT
of years, died at his home here October 26.
Get them
fASTER
IIIM
Ol^Dtt,sate^.
iJLAIlERSi
* MACHINE FOLD
* ROLL, SINGLE-DUPLEX
* RESERVED SEAT
* BOOK STRIP
THEATER GIFT COUPON BOOKS
SIAtON PASSIS — ONI tIMI COMPJ
-A-eeuHRAevns
HYDE ST. SAN FRJINCISCO (2).aUF.
6erald L. Karski.... Prstideiit
cs?
SOUTHWEST TICKET & COUPON CO.
1110 COCINTH ST. • HotwMd 7tU • OAUAS, nX
FOR SALE
Completely Equipped Theatre
and 4 Room Home, adjoining, fully furnished
In o GOOD SOUTHWEST TEXAS growing city of 5,000
Surrounded by good trade area dealing principally in COTTON and CATTLE.
Will sell property, equipment ond completely furnished home to responsible party for
$25,000. Satisfactory terms and inspection con be arranged upon request.
FOR SALE
ATTRACTIVE DRIVE-IN THEATRE
425 speakers. SfccI tower with oportmcnt. Only
one in tost growing town between Dallas ond
Fort Worth. $8S,000. Terms, $35,000 down.
'JOE" JOSEPH
3405 Milton
Dollos, Tcxos
Phones LO-5707 or LA-9437
For
further communication write
BOXOFFICE, 4926
BOXOFFICE Magoiine,
825 Von Brunt Blvd.,
Kansas City, Missouri
HERE'S YOUR CHANCE
te ««t in lh«
BIG MONEY
As a screen game, HOLLYWOOD lakes top honors.
As o box-office attraction, it is without equal. M
hot been o favorite with theatre poers for
Hovie stars-
over 15 yeors. Write lodoy for complete details.
Be sure to give seoting or cor capacity.
HOLLTWeOO AMUSIMINT CO. Ul WkMi Wakmh Am«m
Otlcsa* S. IMMk
BOXOFFICE November 8, 1952 77

. . C.
. .
,
MAKE a
NOW for
DATE
.;..J5S«'
HIT FEAf U«' •
^^"
it***.
OKLAHOMA CITY
gob and Mary Downing are building a 600-
car drive-in at Collinsville. They now own
the Crown, a conventional theatre in Collinsville
. . . Ted Falgitore, Columbia home office,
left for Dallas after spending a few weeks
here. Ted attended the Variety party Monday
night (3) ... Also spied in the huge crowd
were the Earl Snyders and Ralph Drewrys of
Tulsa; Mrs. Elizabeth Tucker, Guthrie: the
Volney Hamms of Lawton, Mrs. Opal Gray,
El Reno and Chickasha; Mrs. L. H. Goerke,
Canton; Mrs. Avece Waldron, Lindsay; Ben
Adams, Sunray, Tex.; Delbert Cummings,
Stratford, Tex.; James J. "Jo" Harris of Alexander
Film Co., Muskogee, and Eddie Holt,
Coalgate.
Texan Cummings won the car giveaway at
the Variety party. Tent 22 does not plan another
car giveaway until February when two
autos will be awarded. For almost a year.
Tent 22 has given an auto away each month
. . . Eddie Holt reports his party of four
bagged 11 deer on a hunting trip in Utah .
Two thousand Halloween "deputies" recruited
from city schools viewed free motion pictures
on the Saturday before Halloween at the
Criterion and East Side theatres. The grade
and junior high school "deputies" received
badges from Police Chief Hilbert . . Theatres
.
and tent shows registered an increase in
sales tax collections for September 1952, over
the same month last year. A 5.91 per cent increase
was announced by the state tax commission.
Other amusements and athletic
events showed a 32.34 per cent increase.
Oklahoma City friends of Dick Owen, Hollywood
publicist and brother of Mrs. Al Rosenthal
of the city, were saddened by word of
his death. A frequent visitor to Oklahoma
City on business and to visit his sister, he
had a host of Oklahoma friends and acquaintances.
He is particularly well remembered
around here for his outstanding work on the
premiere of "Tulsa" at Tulsa. The 57-year-old
publicist's sister is the wife of one of Oklahome
City's leading merchants.
Friends received word from the Charles
Freemans in Colorado Springs that it's a gii-1.
Freeman was transferred from Oklahoma
City by Cooper Foundation to Colorado about
a year and a half ago . . . Also in Monday (3)
were Frank and Les Nordean of Maud and
Konawa, respectively; Mrs. Rhoda Cates,
Selling; H. D. Cox, Binger; Red Slocum, El
Reno; Charley P>rocter, Muskogee; Bill Slepka,
Okemah; Paul Stonum, Anadarko, and Vance
Terry, Woodward.
The monthly TOO board meeting chose
Ralph Drewry of Tulsa to serve out J. C.
Hunter's unexpired term. Hunter resigned to
move to Florida . H. "Buck" Weaver,
Paramount manager and chief barker of
Tent 22, will attend the midwinter meeting of
Variety International at Pittsburgh November
21-23. Weaver has a new grandson and
namesake, C. H. Weaver III, born on Halloween
in San Antonio to Mr. and Mrs, C. H.
Weaver jr. The father is manager of the
Hi-Park Drive-In there. He has been in ill
health recently and was at Mayo's, but now
is recovered. The young Weavers have two
other children, a boy George and a daughter
Migonet . . . Jim Peacock, MGM salesman,
underwent surgery.
Ralph Drewry, executive of Tulsa Downtown
Theatres, said here Monday (3) the rr
policy adopted for the Majestic, Orphei,
Ritz and Rialto to use older men as floorirl
and doormen is working out most successfu.
He said men from 55 to 65 years of age I't
being employed as floor managers and do(
men. They are wearing very dignified u:.
forms, double breasted with the names e:
broidered on the suits to make it more perse
alized. These men are extremely dependa
and most enthusiastic about their positio
according to Drewry, who explained the m
have interesting business backgrounds, a
are keenly interested in their new jobs. W;
ren Patton is manager of the Ritz and Rial
while George Smith is manager of the C
pheum and Majestic.
Variety Party in Tuls
On 13th for J. C. Huntei
OKLAHOMA CITY—A farewell stag pai
will be given November 13 for J. C. Hunt
who recently resigned as general manager
Tulsa Downtown Theatres to move to Flori(
\\
by Variety Tent 22 of Oklahoma, of whi
Hunter is a past chief barker.
The party will begin at 7 p. m. next Thui>
day in the After Five room of the Tulsa hot.
Chief Barker Buck Weaver is urging :,
barkers to attend the membership affair.
Ralph I>rewTy, Tent 22 crewman and si;
cessor to Hunter as general manager of Dow
town Theatres, is arranging the affair.
Weaver and Drewry promise no speech
just fun. "It will be a good buddy party
wish him well," said Chief Barker Weaver.
Mr. and Mrs. Hunter will leave Tulsa sO'
after they sell their home for Fort Laude
dale, Fla., where they have purchased t
New Yorker hotel with 14 apartment uni
It's a swank layout, according to DrewT
Hunter's resignation is effective December
but he is expected to be gone before the
The Hunters have one married son, John, wl
works for the Douglas Aircraft Co. here.
For many years Hunter was one of the i
dustry leaders in Oklahoma. He currently
the international canvasman for Tent 22 ai
formerly was chief barker. He has co-chair.;
such movements as Movietime Oklahom
one of the biggest joint exhibitor-distribut
movements in the history of the business, ai'
has taken active part in the Theatre Owne'
of Oklahoma, Inc., for many years. He
•:
resigning as regional vice-president of Thi|
atre Owners of America and as a TOO boai
member. His seat on this board is beii
filled by Drewry.
Mrs. Gladys Fisher Is Named
PITCHER. OKLA.—Mrs. Gladys Fisher hi
replaced Raymond Wood as manager of U
Plaza Theatre here. I
The two major motion picture conipanii
in Costa Rica have contracts for productloi
of the principal U.S., Mexican and Argentii
studios.
SELL YOUR THEATRE PRIVATELY
Largest coveraoe in U.S. No "Net" listings.
Hioliest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bu-,
reau. or our customers. Know your broker.:
ARTHUR LEAK Thcotre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 023S • EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
BOXOFFICE :: November 8, 195

I
I
j
Packoged
I
$60.00
,
Reel
EASTERN OKLAHOMA
By ART LaMAN
TULSA—Gene Welch. manaRcr of
the Delman
Theatre. Is dolnR a swell Job of promoting
business, and I think he Is showing some
of the older heads a thing or two. Proof was
his extra promoted Halloween preview show.
Of course, Gene had the old standard spook
picture, but In addition he had one of the
major companies send a "mystery" film—
a top picture with an undisclosed title. This
had everyone guessing. The proof of the pudding?—Gene
turned them away after filling
all standing room, doubled last year's Halloween
show and even more than his last New
Year's show. And that's good show business!
Jules V. Scrkowlch of Chicago. Columbia
I
midwest division exploitation manager, has
[seen lots of the show business In his many
l>'ears with Columbia—a most interesting man
to talk with. One of the most interesting
things he told me during our visit was the
fact that every theatre that Ls running good
pictures plus stage attractions Is again doing
a top business. Jules was in Tul.sa to set up
the advance campaign on Columbia's "Assignment—Paris."
TAHLEQUAH—Had rather a nice chat with
A. O. Scott, the boss of the Dream Theatre.
jScott Is one of those managers who thinks it
'is good to be helpful to the small fry. and
during our chat no less than 20 little boys and
'girls came by to ask some question; maybe the
'time, when some show was going to play, what
time
was the cartoon and many other questions.
Each youngster received the correct
'answer.
The proof that this system pays off lies
the fact that the Dream opens its doors at
J9
a. m. on Saturday and stays very near full
ifor the rest of the day. The Dream has a
read neat concession stand which, of course,
does a record business with the youngsters.
All In all. business is good in this spot. Scott
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Deposits $5.00 each. Shipping Wt. Net 50 lbs.
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DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
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in
diic .
ii Icii of (llri'ct colli, ir' :i'l'. i-rll.slii((. iind
tries to put some extra elUiii-: Umk. of Onbigger
shows.
In my vLslts recently around eastern Oklahoma.
I liave found business fairly good. Of
course. In a number of spots the long drouth
Is starting to hurt, but most thcatremon agree
that a good feature promotion helps to gel a
few more people Interested In going to the
theatre. Stunts, extra advertising and other
media of selling co.st money and require ii
reasonable amount of extra work, but showmen
who are devoting extra hours of work
and a few more dollars Into exploitation arc
getting It all back with a plus at the boxofflce.
SAPUIPA— Really enjoyed reviewing the
recent trip made to Motion Picture Theatre
Owners of America convention held In Washington.
This review was made possible by
Mr. and Mrs. A. A. "Speedy" Moulder,
owners of the Criterion Theatre. One of the
highlights of the trip was the picture made
of Mrs. Moulder and President Truman in
the Rose Gardens of the White House. Mrs.
Moulder was talking with the President
when she mentioned that she was born In
Missouri and was raised on greens and
cornbread—and Truman came right back
at her with. "So was I."
Maybe, some of you folks do not know that
Speedy Moulder has been active in show
business for over 41 years, and during tho.se
years he has played them all. including a
number of stage shows in which this writer
took part. Some years back he received a
motion picture award for having shown in
his theatre the first five-reel feature picture
ever made. It featured Sarah Bernhardt.
During their recent trip, the Moulders
visited Boston, New York, coming back down
the east coast, visiting Atlanta. Birmingham,
and many other cities. They took in all the
top shows, and all along the way the Moulders
were greeted by people who had at some
time played the Criterion Theatre, or in some
other way have become friends of the Speedy
Moulders of Sapulpa. They long will remember
this trip of 1952.
Depinet and Dembow Go
On Tour of Ezell Airers
DALLAS—Ned Depinet, former president of
RKO, and Sam Dembow of National Screen
Service were to be met at the Brownsville
airport Thursday i6) by Claude C. Ezell. Al
Reynolds and E^ph Charninsky of Ezell &
Associates for a tour of the Ezell drive-ins
in Texas.
Dave Young. Brownsville exhibitor, will
take them to dinner in Matamoras. across
the river at Brownsville in Mexico. Thursday
evening, and they were to be guests of
H. A. Daniel at a barbecue in Sequin FYiday.
Their route also included San Antonio,
Houston. Beaumont. Port Arthur. Galveston.
Austin. Waco and Fort Worth.
What do
you need
. . . fo moke your theatre
ready for big season traffic?
D Better Projection?
Tlii'U \ou want a rock-stead) projector;
one that's built to last, built
to give top quality projection a.» long
as it lasts. You want the picture that
is thrown on the screen to hold without
wavering and you don t want
trouble from the machine that puts
it there. That means you want the
projector with the self-lubrication
fealure and the easy to service insides.
You want to see Southwestern!
D Better Sound?
Then you want good sound reproduction
^TTH smart styling, simple
operation, small space requirement
and low installation cost throughout
the new sound system ! ) nu uant to
sec Snulhti I'^tern .'
D Better Seats?
Then you want seats with "lean back
and relax" comfort for your customers,
low first and upkeep cost for
vou! You uant to see SoiitJiiiestern!
In fact, whatever vour theatre needs:
\nu uant to see Southuestern!
Southwestern
Theatre Equipment Co.
BUFFALO
COOLING EQUIPMENT
3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex.
2010 Jockson
Dollas, Texas
PRoipcct 3571
1622 Austin
Houston, Teias
CApitol 9906
BOXOFFICE :: November 8, 1952 79

AROUND OKLAHOMA
By
WESLEY TROUT
Clarence Ausherman, owner of the Wakita
Theatre, Wakita, recently suffered a severe
injury to one of his fingers in a skillsaw.
however, he will not
^^p^^nHH lose the finger. Clar-
^H^Hp^lj^^H ence has painted the
W^^^ '^^« ^'o"'^ °f ^'* theatre
If » and it looks exception-
^ j^h. / ally nice and clean.
M ^*^ •%£, We learned with regret
' that J. C. Hunter, for
the last five years
manager of Tulsa
downtown theatres,
handed in his resigna-
/ tion and will retire
from the entertain-
Wesley Trout nient field to enter another
line of work in Florida. Ralph Drewry,
Hunter's assistant for many years, will succeed
him. The city's four downtown theatres
formerly were the R,alph Talbot theatres.
Hunter has been with the theatres for 30
years and Ralph has been with them since
1929. Both have done wonderful jobs and
have given Tulsans excellent programs and
modern theatres. The projection and sound
in the theatres has always been excellent.
* * *
For a special Halloween preview. Paul
Shipley, manager of the Esquire, Enid
played "Where's Charley?" As an added attraction,
on the stage, Seymour Davis and
entertainers appeared. Business was very
good. Roy Shield, Sooner, also gave a special
midnight Halloween preview.
Roy Anthony, skipper of the Royal in Fairview,
has painted the front of the theatre
and it looks very nice, both inside and out.
He was not in when I called.
* * *
It is always a real pleasure to visit Don
Abernathy, manager of the Marsy, Temple
and Drive-In theatres in Kingfisher. Don
is a most likable fellow and makes you feel
at home. When we had coffee in a local
cafe, we noted Don is already acquainted with
nearly everybody because it kept him busy
saying hello. He is a good mixer and, since
taking over the active management of these
houses, he has made many improvements.
Having been a projectionist, he knows the
value of good projection and sound and
knows how to take care of his equipment.
He is not only a very good projectionist, he
also is a livewire showman who gives the
best in entertainment, comfortable and clean
theatres. I appreciate the hearty welcome
each time I visit Don.
* * *
I have been seeing and inspecting many
fine projection room installations over the
state. It is a real pleaseure to sit down and
see a picture projected with good projectors
and arc lamps and it is a pleasure to hear
good sound. I have found excellent equipment
in towns of only 500 to 1,000 population!
Exhibitors have awakened to the fact
that good projection and sound does pay!
* *
Joe Smith is the livewire skipper that looks
after the drive-in theatres for Paul Shipley
in Enid. These situations have been doing
fair business this season. The two drive-ins
are kept in spic-and-span condition and
Star Studded Supplies!
^r Butter Flake Popcorn
ir Pop Corn Man Bags and Cartons
ir Cretor Popcorn Machines
ir Imperial Super-X Canned Corn
^ Selmix Drink Dispensers
ir Snow Cone Supplies
ic Orange Crush Drink
Many More Theatre Concession Supplies to Help
Increase Your Sales!
Write for information today!
308 S. HARWOOD • DALLAS, TEXAS
P.O.BOX 2207 -k PHONE RI-6134 ^
Ditrributors for
EQUIPMENT DISPLAY SALES
ASSOCIATED WAREHOUSE, 1209 Commercn, Houtlon
OKLA. THEATRE SUPPLY CO., 629 W. Ctmid, Oklo. Cily
SOUTHEASTERN EQUIPMENT CO., 214 S. LIberly, New Orl
^ytcCoA^d^
Pop Corn Machines
WAREHOUSES
HOUSTON— 1209 Commer

Shown in a huddle at Paratnounl's south central division nirrtinK in I>alla.s
rerrntly at the Baker hotel are, left to right, standing: Bobby Bixler, rxpluitation
director in Dallas: Jim Castle, exploitation director tor Kan.vis (itv and St. Louis;
Harry Haas, nuuiafcer in St. Louis; Harry Hamburg, manager in Kan.s;i.s (ity, and ('. H.
"Buck" Weaver, manager for OkUthoma City. Seat*'d: Tom Bridges, manager in Dallas;
.Al Kane, division manager; Lloyd Henrich, assistant to Kane; Sebe .Miller, special
representative, Dallas, and Howard Nicholson, manager at Memphis.
MoSecs of Dallas Name
New Committee Chiefs
DALLAS—More than 45 women attended
the last meeting of the MoSecs (Motion Picture
Secretaries! at the Town and Country
luncheon here October 30. Busine.ss plans
were formulated for the next three months
under the new committee headed by Helen
Jane Hahn. Allied Theatre Owners. Other
committee members are Jean Wood. Phil
NEED CHAIR SERVICE
Ntw choirs installed—oil types of repoirs. We
furnish oil labor ond material. Work done in your
theotre. Carpet sewing, laying and repairing.
C. E. Girard
201 South 23rd St., Temple, Texas
Phone, Dallas, RI-S009 Phone, Temple, 3-5352
Isley Theatres; Sue Benninglield, Texas
COMPO: Doris Witherspoon. Falls Theatre
Service; Billie Stevens, Rowley United Theatres,
and Mary Alice Vance, RKO.
Mammie Anderson. Theatre Enterprises,
and Natalie Bernstein, Leon Theatres, served
on the reception and finance committee for
the day. Plans call for a party at the
Variety Club of Dallas on November 20.
Open Clarksville Airer
CLARKSVILLE, TEX. — The Red River
Drive-In east of the Bogata highway near
here has been opened by operators-owners
Engelbrecht & Wolfe and Theatre aiterprises.
The 3(X)-car drive-in has elevated
ramps. Bert Holster, manager of the Avalon
and Texan theatres, is also in charge of the
drive-in and J. T. Roberts is house manager
at the Red River.
Drive-ln Equipment
PROJECTORS

. . Production
. . The
. . Mrs.
SAN ANTONIO
Tack Walker, manager of the Prince here, told
' police that a payroll of more than $400 was
stolen from his car. He said he put the money
in the car Friday afternoon. His wife, not
realizing it was there, took the car and
parked it for almost an hour at the corner
of Commerce and Soledad streets.
Irish war brides residing In San Antonio
were guests of the management of the Majestic
to see "The Quiet Man" free of charge.
All they had to do was phone the theatre
office, give their names and addresses and
complimentary tickets were sent through the
mail.
C. H. "Buck" Weaver jr., manager of the
Hi-Park Drive-In. is at Mayo Brothers,
Rochester, Minn., for treatment for an ailment.
He is improving and will leave the
clinic soon . is scheduled to
start November 8 on Paramount's new Technicolor
picture, "Adobe Walls," which will be
filmed in and around Fort Clark. Starred in
this W. R. Burnett screenplay is Charlton
Heston.
Monte Hale, western film star and rodeo
performer, was a recent visitor in town and it
was learned that he may sign to take charge
of the entertainment at next year's San Antonio
Livestock exposition to be held in the
Bexar County coliseum . . . Julian Bowes, the
well-known field representative, Dallas, was a
recent visitor at the Interstate circuit city
office.
The South Loop 13
Once in
Drlve-In gave a seven-
. . .
unit midnight show Halloween. It was tagged
"Burlesque Varieties of 1952" and was for
adults only. Admission was 60 cents per person
Additional drive-ins and neighborhoods
having Halloween spook shows late
Friday i31) night included the Alamo, Rigsby.
Kelly, Mission. Fredericksburg Road. Trail
drive-ins, and Harlandale, Highland, Olmos
theatres.
Visiting the Mexican film exchanges were
Benito Silvas Mexico, Carrizo Springs; Enrique
Flores. Rio. Mission; Mateo Vela. Iris.
. . .
Alice; Miguel Galvan. Pena, New Braunfels;
Manuel Caldario, Tarzan Teatro. San Antonio;
Jose Carabaza. Laredo, and Jake Lutzer of
Lutzer Bros. Theatres. Dallas . Celia,
former Azteca Films office clerk, has resigned
to return to her home in Los Angeles
Thomas Garcia. Azteca exchange assistant
manager, celebrated his sixth wedding anniversary
October 30.
Lucky License nights are a newly started
feature at the Osage Drive-In. Corpus Christi.
A car number is posted on the boxoffice window
and the occupants of that car are admitted
free. This is proving to be a real
business stimulator.
Mrs. Beatrice Garcia has closed her Rio
Theatre, an outdoor walk-in house, for the
season . Halloween midnight show at
the Alameda featured Ricado's Dungeon of
Horrors with the Frankenstein Monster in
person . . . Lillian Mumme, secretary in the
Interstate publicity office, was married re-
a LIFETIME!
More Than $40,000 of Theatre
Equipment, Only $15,000 Cash.
Everything to equip a modern theatre which purchased four years
ago represented an outlay of over $40,000. It includes:
10 to 12-foot double-faced neon sign.
Up-to-date "Change" machine.
Late type 3-unit ticket machine.
Cashier's chair.
Boxoffice heater.
Candy Case.
Popcorn machine.
800 all veneer chairs, 19, 20 and 21-inch width.
Full booth equipment in excellent condition.
Full
stage equipment.
50-ton GE Central System air conditioning complete with ducts
and grills for installation.
NOTE: The purchaser must dismantle all equipment with his own crews and haul or
crate for shipment elsewhere.
EQUIPMENT MAY BE INSPECTED BY APPOINTMENT
Write: Boxoffice, 4925
Boxoffice Magazine,
825 Van Brunt Blvd.,
Kansas City, Missouri
—
cently to Curtis Peavy, who is a Bexar count
deputy sheriff.
C. H. Weaver jr., manager of the Hi-Par|
Drive-In. and Mrs. Weaver have a baby so:!
named C. H. Weaver III, named for his pa
ternal grandfather. Buck Weaver, manage
for Paramount in Oklahoma City. The youn
Weavers also have a daughter, Migonei
named for the paternal grandmother, and :
son George. The paternal grandfather i
chief barker of Variety Tent 22.
Two Salesmen Added
By Manley in Texas
DALLAS—A. Warner, Manley, Inc., distric
manager, announces two new salesmen havt
been assigned in the Texas territory. Johi
Frahm will cover eastern Texas and easten
Oklahoma. He came from Kansas City when'
he worked for Bemis Bag Co.
Colonel Edward C. Fitzgerald, who ha
been associated with Paramount for 23 years
will cover southern Texas for Manley. Afte
serving several years in World War II am
returning to Paramount, Fitzgerald was re
called to duty two and a half years ago anc
became recruiting officer in the New Englam
area. He served as sales manager in At
lanta and district manager in Buffalo fo
Paramount.
Fitzgerald was greeted in Dallas by A
Kane, division manager for Paramount witl
whom he was formerly associated. Kane an(
his wife were hosts to Fitzgerald and War
ner at the Mural room in the Baker hotel
Fitzgerald and Warner were in Kansa
City getting acquainted with the manage
ment and home office personnel of thi
Manley popcorn company.
'Just for You' Is Leader
In Slow Dallas Week
DALLAS—First run receipts here continue(
slumping far below average. Best of tht
week was "Just for You" at the Paramoun
with 90 per cent.
(Averoge Is 100)
Majestic Just tor You (Poro) 91
Melba Son of Ali Baba (U-l) 7'.
Paloce Something for the Birds 6:
(20th-Fox). . . .
Smoke Bomb in Theatre
SAN ANTONIO—Lynn Krueger, manage)
of the Majestic, was uninjured by a smoki
bomb tossed at his feet near the entrance o.
the showhouse. The incident happened shortl;
after 11 p. m. Friday (31) while a line waitec
to purchase tickets for a midnight Halloweei
show.
Don Drive-In Is Sold
PORT ARTHUR. TEX.—The 500-car Doi
independently owned and operatec
Drive-In.
since 1950 by O. O. Cummings, has been soU
to the Jefferson Amusement Co.
MAIL IN DATES
TODAY
DEZEL<
831 S.Wobosh.CHICAGO
NOW BREAKING
ALL RECORDS !i
S UM/rSHOWS
ART OF LOVE
iED-eOOM DIPLOMAT
BIRTH OF LIFE
'BURNINGmm
'SMASIiNCVICEMr
HOW TO TAKE A BATH
-
1
it
82
BOXOFFICE :
: November 8, IBK
i

I
Judge
'
MINNKAPOI.IS
. . . Monica
. . The
. . Allan
. . Mrs.
"til
iavtt
It,
iter,
««
I
f.kn [; fie Loop here, will be a new type for this
jlclnlty. It will be a bowl-shaped amphllieatre
with a full stage and will have enltoij.1
seats
I! and
aid,
Hi
ilail!;.!
IVatg
etaU
reas«
nii{er|
iBulM
Uij^
IWMi
t la
ildaoli
Met
eliM
theiv
de:
3ati«
ei,
K
LifE.
)tate Ruling Clears
^ay for Drive-In
With till' stii'c attorney
Ifneral's office riiUiiK Hint It can be built
'Ithout obtnlnluK a license from Oroiii) towii-
:ilp. local suburb, construction Is koUik ahead
the $150,000 575-cnr Lake Mlnnetonka out-
II
|oor theatre, which the Navarre Amusement
''orp., comprising Leo Aved, Minneapolis conlentlonal
p.elKhborhood theatre owntr. and
ksoclates, will operate.
(Designed by theatre architects Licbenberg
I: Kaplan, the ozoner, located 14 miles from
)r 300 people who do not come In cars, a
irge concession stand and a nur.'^ery for
hlldren. There will be a holdout space for
n additional 150 cars.
A decorative feature will be a large shrubery
and floral urea and indirect lightins
mong shrubbery and water sprays. A huge
leon sign depicting an enormous chariot in
cUon will adorn the exterior. Live stage enertalnment
will be offered along with motion
Iclures, according to Aved.
The theatre will be called the Navarre
tier the village to which it is aajacent.
t will be opened next spring and will bring
he total of Twin cities area drive-ins lo nine.
Consider Lawsuit Appeal
n Homewood Action
MINNEAPOLIS — Defendant distributors
Minnesota Amusement Co. have reached
•nd
[10 decision on whether to appeal the $125,000
judgment awarded by Federal Judge G. H.
lordbye to independent circuit ow'ners Sol
ind Martin Lebedoff, father and son. because
he neighborhood first run of their Homewood
(Theatre was taken away and given to a competing
exhibitor and in consequence of clearmce
discrimination against it.
Nordbye this week was to hear a
postponed argument by Lee Loevenger. attoriiey
for the plaintiffs, for the raising of the
ludgment to $150,000 because of alleged errors
|n computation and also a motion that his
;ee. to be paid by the defendants, be set at
|S29.000.
brive-In at Estherville
buffers $8,000 Blaze
ESTHERVILLE. IOWA — Tlie projection
ind conce.ssion building of the Chief Drive-In
iwas gutted by fire two days before the theatre
Iclosed for the season. It was the second
imajor mishap of the year at the drive-in.
pharles Legg, manager, estimated the damage
at $8,000. A total loss were two projectors,
7,000 feet of film, a machine for shaving
ice, spare speakers, a popcorn machine and
other equipment in the projection and concession
rooms of the building.
»
BOXOFFICE :
««t Yoar Special XMAS
trailers On CRIIN FILM
From Go«4 OM DapMidabI*
You Can Always C aunt On Us
For Top Quality and Fast Service
: November
MGM PRIZE WINNER—One of the
winners in the reicnt M

.
MINNEAPOLIS
IJarry B. French, Minnesota Amusement Co.
president, is back from the annual meeting
of United Paramount Theatres executives
at White Sulphur Springs. He was accompanied
by his wife ... In his Sunday Tribune
column Cedric Adams carried an item that
one of the largest Minneapolis downtown
theatres was about to close. He didn't mention
the theatre name and there was much speculation
regarding it. The rumor arose because
the theatre in question gave its stage employes
two-week notices in order to straighten
out an internal labor dispute. There is no
Minneapolis Loop theatre contemplating
shuttering.
Northwest Exhibitors
Advertisers
Bill Voik, circuit owner whose holdings
with his brother Sidney include the Terrace,
has a new name for the many sea adventure
pictures now being released. He calls them
"wet westerns." The land ones are "dry
westerns" . . . Bennie Berger, North Central
Allied president and member of the Allied
States board of directors, departs this week
for Chicago to attend the board meeting November
15, 16 prior to the national convention.
The Sunday Tribune carried an item to the
effect that Martin Lebedoff was closing his
neighborhood Homewood Theatre that day and
quoted him as saying the reason is poor busi-
J!iAe REID RAY FILMS.
J!iMe
REID ray FILMS.
Unsolicited Testimonials
ness caused by television competition. Lelv
doff said he did not give out the story •
statement and that as a matter of fact, whi
he is considering shuttering the Homewc
it is remaining open this week at least, a:
currently has "The Greatest Show on Eart
as its attraction. He and his father recen
won a $125,000 court judgment because
clearance discrimination against the thea'
some years ago.
Richard KoUing is the new second booli
at 20th-Fox, filling the vacancy created wh
Joe Rosen returned to Paramount. He cai
to 20th-Fox from Warner Bros. A new 20t
Fox student booker is Theodore Richer .
Universal national exploiteer "Bucky" Hari
was in from New York to beat the drum li
"Because of You" . . . Hy Chapman, Columl'
manager, has "The Happy Time" set for t
Minneapolis and St. Paul Orpheums day ai|
date November 26.
United Artists exploiteers Howard Pearl ai
Mori Krushen were in from New York makt
the local public "Outpost in Malaya" co
scious. The picture is set for Radio City he.
and the St. Paul Paramount, the Minnesol
Amusement Co.'s ace house, day and daJ
November 13. Krushen is UA director of e:]
ploitation and publicity.
. . Art Andersc'
. . .
Ben Marcus, Columbia district managt
was in from Kansas City .
Warner Bros, district manager, is makii'
good progress in St. Mary's hospital towa
recovery from wounds suffered during a due
hunting accident. He probably will not lo
the sight of one eye as was feared at first
Another hospital patient, circuit owner Cle
Jaunich, is doing well at University hospit
following an operation Joe Freedma
Warner Bros, exploiteer, was in from Ne
York, working on "The Miracle of Fatimi
which follows "Ivanhoe" at the Century.

, iimke
. Bcrnlce
Cojun
he !!:
If o:
pistS?
itory,
suit
act
rfJi
DES MOINES
II mectlnc ol brsuich manuKers. exhibitors
,ind executlvi-ii circuit wiis held liiM Frl-
1. i31' In the Puriiniouiit screenlni? room
plaii.s for the Will Roners Mcmorliil
iMpltal In this area. The drive opened
November 1 for the slgnlnK of the Christmas
croUs ...ME. Lee, Central States, says
he new Central States Drlve-In In Grlnlell
Is ncarlnR completion and will have an
arly spring opening. Located one mile north
if town, the theater will be called the Orln-
:ell.
MUtoD Felnberj, chief barker for the Valely
Club, announces the fifth annual bingo
)arty will be held December 8 at the Jewish
,-ommunlty Center. The proceeds will provide
Christmas clothing and gifts for underirlvUeged
children. Felnberg promises that
his will top all previous parties, and urges
til Variety Club members to set a.side the
late now and plan on attending! MUt was
iway from his NSS desk several days last
'vcek to take his father to the Mayo clinic
It Rochester following a heart attack.
RKO tradesore«ned "Androcles and the
.jon" at the Fox screening room October
:8. and UA invited newspaper editors to a
screening of "Outcasts of the Island" on
[he 31st . . Still raving about their recent
.
Srips are Lou Levy, Universal; Myrtle Bechtel.
Lvarners, and Thelma Washburn. RKO. Lou
ind Mrs. Levy drove to California where
Lou visited the U-I studio. They have many
bictures to illustrate some of their good times.
the Washburns fell in love with Mexico
md enjoyed every minute ol their trip to
that country. Traveling all the way south
'o Acapulco, they found every town they
visited different and Interesting. Myrtle
bechtel says she did so many things in
puch a short time while in Florida and
Cuba that she is just now beginning to remember
and fully enjoy her recent vacaion
trip!
Halloween shows were sponsored by many
:heatres throughout the state last week. The
phows were especially pertinent this season
because of the extremely dry weather in the
ptate. It was thought that any pranks injvolvlng
the setting of bonfires might set off
uncontrollable blazes in the tinder-dry lawns,
parks and playground areas of the state.
Actually no serious fires resulted from any
Halloween activity because of restraint practiced
this year by all concerned.
. . . Kathryn
A change of program has been announced
for the Story Theatre in Story City. Only
one showing will be made on Mondays.
^Tuesdays and Wednesdays at the Story.
'shows will begin at 8 p. m.
. . . L. M. McKechneay.
IRoberts. an employe of the State Theatre at
Shenandoah, will be married November 29
to Donald Glasgo
iTri-States treasurer, has been elected treasjurer
of the United Cerebral Palsy Ass'n of
|Iowa . . . Gretchen Kelleher. RKO cashier
for many years, has resigned because of
iU
health.
and Den Molne.s of fleet working on promotion
prior to the relcu.se of a new fen
lurette .serle.% on Medal of Honor Wlnnert
Irving Sochln, head of the UnlverMil short
department, conferred with Lou Levy unci
the bookers here . ErlckAon.
Universal cashier, .spent the weekend In
Pella. Iowa
38 Twin City Area Showmen
To Attend Allied Confab
MINNEAPOLIS
Tlilrty-elght exhibitors In
this territory have registered to attend the
Allied States convention In Chicago late thU
month, according to S. D. Kane, executive
counsel. From the Twin cities alone 13 have
signified their Intention to attend. ThLs
number may be Increased during the next
week, Kane says.
Here's the list to date: John E. Johnson,
Deer River; GorBon Aamoth, Fargo, N. D.;
Mr. and Mrs. Ted Mann, Minneapolis; George
Granstorm, St. Paul; Stanley Kane, Minneapolis;
George Gould, Glencoe; E. L. Peaslee,
Stillwater; Dolores Lundqulst, Minneapolis;
Leo Ro.ss. Sauk Rapids; B. J. Benfield. Morris;
James Goggln. Park Rapids: Paul Lundqulst.
Minneapolis; Ward Nichols. Thief River
Falls: Pat Goggln, Breckenrldge; M. F Justad.
Ely; C. F. Raasch. Brainerd; Ray Vonderhaar.
International Falls; Cal Nygaard.
Brainerd; Frank Mantzke. Minneapolis.
James Adams. Brainerd: H. W. Ressler.
Park Rapids; Art Seraphine. Alexandria; W.
C. Carter. Plainview; M. K. Milnar, Spring
Valley; Mr. and Mrs. B. N. Berger, Minneapolis;
Mr. and Mrs. J. T. O'Brien, Tracy;
Walter R. Sayler. Wishek. N. D.; Dan Peterson.
Brookings. S. D.; Reno Wilk, Minneapolis;
Mr. and Mrs. Sim Heller. Minneapolis;
Loren L. Garnant. LeRoy; Harold Field. Minneapolis;
Charles Rubenstein. Minneapolis;
Paul Mans. Minneapolis; Sidney Yolk, Minneapolis;
Henry Green. Minneapolis, and Mr.
and Mrs. H. N. Everhart, Walker.
The average weekly attendance at theatres
in Afghanistan is estimated at about 20.000 as
compared to 15,290 reported early in 1952.
Strong Chicago Week
For 'The Sky Is Red'
CHICACIO •T»i>- Hky ^ H

.
'i
'
i
1
OMAHA
. . . The
f^harles White, former manager of the
Avoca, Iowa, Theatre, is home from Fitzsimons
General hosiptal, Denver, for 30 days
recuperation after an operation necessitated
by shrapnel wounds suffered in a Ft. Riley,
Kas., training accident. His father-in-law
Howard Brookings operates theatres at Oakland,
Avoca. Carson and Walnut
Rosebud Theatre, Wood, S. D., has reopened
under ownership of Darrel B. Leat and will
operate on a two-change-a-week basis.
Says
L J.
WEGENER'
Central States Theatre Corp.
Des Moines, Iowa
^uga^ U, X952
Al Gardner, Warner salesman stricken recently
while at lunch, was found to have
ulcers and has been released from the hospital.
He is back at work but has to observe
The North Central Theatre
a strict diet . . .
Ass'n convention was held at Augustana college,
A free show was
Sioux Falls, S. D. . . . one of the highlights of the Pancake day
celebration at Wakefield, Neb. . . . Scandia,
Kas., merchants put on a double-feature program
at the Scandia Theatre as a Halloween
treat for the younger set . . . Mi-, and Mrs.
W. Gunther of the Palace at Syracuse have
moved into a ranch house home which they
remodeled from an old church.
Jack Jacobs, son of Columbia Manager Joe
Jacobs, received his commission as second
"WE ARE VERY
PLEASED WITH THE
FINE
RESULTS'
-r'^«ev
_ W. Haray
^' Hendren
J vtlB
service. "
United ^lim g^^get
2iA9 C^^cl^f 'kssouri
Kansas City. iust commenced
near Hardys „=truction has •'f.^x.^ein and
on two more o ^g ^^^^.a^, agreement, x"
t^.^' circuit->;-/y„f treatment.
^"fsUng
i"^° W °'^1T^^^^ "'^ ^"^^'""^^
.ts that
have heen
^^11 !:^n your cMStou^w ^ «ne tna ^^^^ been
^11 be gi-ven } __„^^a•a3
^ T\ne results t"" ^tions
.leased «ith various ^^^/^n our °P-^;

[
i
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iO.T
inted
ider
prop Bank Night Suits
kainst Theatre Firm
I ALLIANCE, OHIO -DanuiKC suits sc-fkliiK
lore than $1,500,000 In bunk night ca.scs have
e«n dismissed (31 1 by agreement, Horace
nd Lota Williams, formerly of Alliance but
w of Canton, had filed suits in municipal
d common pleas courts against Marsch
heatrcs of Cleveland, along with co-defend-
Inls on whose land the theatres stand, on the
tound that bank night In theatres was a
i)ltery.
had sought for themselves and "on
'rhalf of others" $500 In exemplary damage.
Jus the price of a theatre admission ticket
br each plaintiff, in each of eight suits in
hunlcipal court. The pair followed the same
'attern of action in Stark county common
[leas court, but there filed numerous suits
Peking damages amounting to $1,499,498 on
ibehalf of" 2,996 persons whose names were
hken from bank night registration files at
fe Morrison, Strand and Mount Union thea-
|res here.
suits were filed 18 months ago and
lumerous hearings were held, with continual
|)OStponement resulting. Attorneys would not
eveal whether any cash settlement was made.
eanwhile. bank night continues to be held
n Alliance each Thursday night, with the
Inlmum prize being $1,000, and $100 added
ach week there is no winner.
Two Theatres in Detroit
riven Lowered Taxes
DETROIT— Appeals for reduced assessnent
of property for tax purposes paid off
or two theatres this week. A few Detroit
ind other houses have protested tax valuajons,
generally claiming that reduced volime
of busine.ss justified an adjustment in
.•alue of the property as a going business
Concern.
Redford Theatre, operated by Community
circuit, was given a reduction by the
ptate tax commission of $21,950, divided between
the parking lot—used for other public
parking purposes as well—and the structure.
The Oriole, operated by Wisper & Wetsman
circuit, was given a cut from $169,750
to $152,230. This house was closed a few
[weeks ago and will be converted for use as
|a church, presumably removing it from the
itax rolls permanently.
Leader of State Ass'n
DETROIT—Elgin Mason, formerly a Detroit
is now a leader in the Michigan State
Ass'n in the home of the film Industry at Los
Angeles. This is an organization for former
[residents of Michigan and their families.
(Mason, who plans to return here for a visit
iin the spring, is scheduled to give a special
performance of his magic routine on Novem-
14 for the dinner meeting of this organization.
Robert Salter Dies
DETROIT—Robert J. Salter, 69. died at
Detroit Osteopathic hospital following a long
illness. A lifelong resident of Detroit, he
was the father of Robert E. Salter, super-
visor of the United Detroit Theatre circuit.
He Is also survived by one other son. Interment
was in Woodmere cemetery.
AT IV.A.MIOK OI'K.MN*.— Ihp opining
of "IvanluH-" at the .\dam.s Theatre
was made memorable by a broadcast
from the lobby of the theatre over radio
station WXV/., condurted by Dick Osgood,
well known as a film rommcntator
on the air. Osgood interviewed celebrities
attending the opening, including
leads of "Oklahoma" company, the
dancer Carmen Miranda and the singer
Burl Ives. A special event of interest to
filmgoers was a group interview on the
air of local newspaper critics, shown in
picture: Front row, left to right, Charles
R. Dietz, MOM publicity director; Helen
Bower, film critic. Free Press; John Finlayson,
film critic, News, and Osgood.
Second row: Jack Rellis, radio producer,
and Norman Meyers, managing director
of the .-Vdams.
Al Ackerman to Sponsor
Party for Polio Fund
DETROIT—Al Ackerman. a.ssociated with
his father, Samuel in operation of the East
Side Theatre, is sponsoring a -special Sister
Kenny party on January 7. The event to be
held at the Veterans Memorial building, will
feature a floor show, a name orchestra, and
other special attractions according to Ackerman.
Tickets are being sold at $10.
This is the fourth year he has staged this
event, with the proceeds, totaling $20,000 to
date, devoted to the Sister Kenny center
near Detroit. Ackerman's two youngsters
were stricken with pelio some years ago, and
received great help through this same institution.
Henry W. Hill 53. Stricken
DETROIT—Henry W. Hill, projectionist,
died Tuesday (28i after a short illness, at the
He had been with the Jam Handy
age of 53.
Organization for about eight years as a projectionist
and prior to that had been with
various theatres, including the Civic and
Telenews. He was a member of lATSE
Local 199. Hill is survived by his wife
Joyce and two daughters, Alice Joyce and
Mary Ellen.
Eagles Lease Theatre Space
PORT CLINTON. OHIO—The Port Clinton
Eagles Lodge has leased the ground floor of
the Erie Theatre building, which will be
converted into the lodge home. The &ie,
closed for several months, had a seating
capacity of 400. Harry Callahan, manager
of the Clinton Theatre properties, announced
the closing of the deal.
Ask Reopened House
To Provide Parking
UKTHOIT A .orlou:, new threat to the
ihunccs of rco(K-nlnK any clo^ed theatre va^
ral.sed when municipal authorltlex In the
uburban city of River Rouge demanded that
the Rouge Theatre, reopened laat we«k by
A.'soclnted Theatre.s after being cloacd nev-
I Till month*, comply with an ordinance rcluiring
one car parking Kpace to be pro*
vlded for every four patrons. ThU would
mean parking for 225 cars at thin 900-seat
hou.sc.
The ordinance, when recodified
In January
1951, provided, like tho.'te In virtually all
ci'les. an escape claase exempting established
theatres. Question now rai.sed is
whether it ceases to have thU right to exemption
once it closes, even temporarily.
Opinion in the council ILself is divided on
the issue, with A.H.'-ociated's application for
license deadlocked three to three in one session.
On opening night, the management
received a "ticket" for opening without an
approved license, and Kenneth J. Logan.
counsel for Associated, filed action in Wayne
county circuit court for a temporary injunction,
which was granted, restraining the River
Rouge officials from interfering with the
operation for the time being. Subsequent
action was filed for a writ of mandamus, to
require issuance of suitable license to operate.
Associated, as realty owners, formerly leased
the house to Community Theatres, who closed
it in July. Associated decided to reopen
when it was unable to sell or lease the
property. The proposed River Rouge Interpretation
is considered "confiscatory" of
property that has long paid taxes to the city.
It also would Jeopardize any possible plans
to reopen a closed theatre if applied generally.
Three North End Houses
Will Reopen in Detroit
DETROIT—Conversion of the big Lasky
Theatre into a furniture store as an addition
to the Lasky Furniture Co. which has
long owned the theatre building, has spurred
plans for reopening north end hou.^es. Three
theatres in the area, closed for periods from
several months up to over a year, are being
reopened by various exhibitors—the Regal
and the Park by unidentified owners, and
the Casino, following extensive refurbishing
and renovation, by circuit operator John
Tatu.
Fine Two 16-Year-Old Boys
TOLEDO—Two 16-year-old boys were fined
$1 each and ordered by juvenile court boys
referee Joseph Doneghy to remain away
from the Loop theatre, downtown hou.'-e, until
their 18th birthdays. The punishment was imposed
after a complaint was received that
the boys maliciously had broken one of the
theatre seats while attending a show.
Samuel J.
Wolf, 7, Dies
TOLEDO—Samuel J. Woll. 7. son of Mr.
and Mrs. David Wolf, died Octotjer 31 after
a 14-month illness. His father is owner of
the DaWo Co.. Toledo, makers of drive-in
speakers and other ozoner equipment.
B0XOFFICE November 8, 1952 ME 87

. .
^
COLUMBUS
John William Everett, 69, veteran vaudeville
entertainer, died here. In his earlier
days, he appeared on the Keith, Pantages
and Gus Sun circuits. In recent years he was
manager and a member of the original singing
Sheriffs' quartet. He was Franklin
county deputy sheriff until ill health forced
his retirement three years ago. He assisted
for many years with the firemen's and the
state highway minstrels shows.
William F. McKinnon, 57, veteran WBNS
newscas:er and former sports editor of the
38
\J>
^
Says
L J.
WEGENER'
Central States Theatre Corp.
Des Moines, Iowa
,^^ U, 1952
Columbus Dispatch, died in Mount Carmel
hospital following an operation. McKinnon
was well known to local theatremen .
Three persons correctly identified Norman
Nadel, Citizen theatre editor, as the Black
Knight when he appeared in chain mail
and ma.'k on the WCOL Inquiring Reporter
program broadcast from Loew's Ohio lobby.
Nadel devoted a column to the stunt which
was arranged during the showing of "Ivanhoe"
by Manager Walter Kessler of the Ohio.
Several local theatres arranged to relay
election night bulletins to their patrons . . .
"WE ARE VERY
PLEASED WITH THE
FINE
.eCorpotatlon
RESULTS"
^°'^i.^r*
Kansas City, ,a

1 The
lor
tile
V:-J
"me Ha,:
' callej v'
I
few Deiroit Theatres
feature Vote News
IdETHOIT Dotroil area fxliibltoi- uciitiliy
were npiiihotlc to brliiKlim ilr.' public
S {Jq]|
f |» the thculrcs by means of election returns.
il; icanvu.s.s of circuits and Independent.s three
(
^fWdjiy* before election showed only one clr-
JUH-a ;
uu to give election returns.
11, WIsper & Wetsnian, molUng any slziible
''M'Sfflaj:.
W&W. actually the largest local Independt
circuit, with n hou.ses now on thi' ro.ster.
ui making late plans to present returns at
-minute Intervals If they were available
jchnlque was to be simplified, without InterpUng
the show, merely lowering the sound
lume of the .screen attriu;tlon and giving
brief return over the amplifier system then
Isumlng normal volume.
jManagers were to be used In some of the
puses to give the returns. However, in other
[ses the managers, dubious of their speak-
|g voice over the amplifier system, were
aklng other arrangements, Involving the
an of tape recorder on which return.s were
onafeii ken off the air and rebroadcasting via tape
minutes later.
MjU Downtown hou.ses generally seemed to be
loutsn Ithout specific plans, although there were
dicatlons that one or two managers were
ittip-Tm
«plng some plans carefully concealed from
hits fill
ioITC
)th the public and the tradepre.ss, possibly
Ruining a last-minute announcement.
United Detroit Theatres, largest local cirlit,
a United Paramount affiliate, had no
lans whatever for carrying election returns.
1 some cases standby equipment to proide
returns was available. At the United
'rtlsts Theatre, for instance, operated by
'nlted Arti-sts Theatre Corp., a television .set
ras available back stage, and managing direcbr
Dillon M. Krepps has a standing house
olicy of interrupting the show to give an
miouncement of great public interest when-
Iver the importance of the news w^ai-rants.
general reaction among exhibitors was
|hat the public was going to be gathered
round the home television sets, anyway, and
jhere was no use in fighting the situation
U such a critical high. Some exhibitors, too,
'elt that the anticipated huge turnout of
'oters would mean that returns would not be
Jif much significance until too late for the
>tverage show hours.
Dayton, Iowa, Merchants
Help Theatre Stay Open
DAYTON, IOWA — Businessmen of this
:ommiuiity have been making contributions
to keep open the doors of the IDayton Theatre
this year. Several drives for funds have
been made, with one in June netting $200.
Another drive is now being conducted. The
JDayton Review comments. "As can readily be
.seen in many small communities. TV has
played havoc with the small theatre and we
in Dayton want to keep ours in operation."
Emil George Sold Farm to Buy Share
In Wapakoneto Theatre 30 Years Ago
WAPAKONETA. OHIO— Emll OcorRe, a
farm b an audience putlmated at 6.000.000
and the .lound wa.t enouRh to net many film
lndu»try folk to writing their laxt wllLt and
testamcntH."
Oeorge remembcni when radio flmt became
well e^tablL.shpd He lattalled a raidio
set In the theatre, and at 6:45 p m nmny
per.'-on.s would come out to Itntcn to Ar.'
and Andy for IS mlnute.s on Sunday rvii..:..
and then at 7 p m. go back to the dim.
"But radio came and took Its place and
so I believe will televUlon," he continued.
A.S an example of what Is In store for the
future, he points out that the Albee TTieatre
In Cincinnati, the large 3.300-.seat downtown
house, which Just recently ln.stallcd televUslon
equipment, sold out the house at (3 a seat
for the Walcott-Marclano fight. And as for
the poor quality of pictures. George refers
to that very critical magazine, the Saturday
Review of Literature, which In namin? the
ten best films of the year found It difficult
becau.se of "the embarrassment of riches."
George Is looking forward to the time
when he can present the people of Wapakoneta
with a completely new and modem
theatre, the George Cinema. Plans were prepared
in 1946. and the architects advLsed
waiting for a year because of shortages of
materials. Then all theatre building was
stopped for several years by the government.
Now the architects feel he should wait to
build when television can be Installed.
George says to young persons: "Work hard
at whatever you have to do. no matter how
menial you may think the task, and 'he gates
of opportunity will naturally open up for
you."
London Opera in Trouble
And Dates Are Canceled
TOLEDO — The RivoU Theatre on the
previous Saturday announced that the London
Opera Co. would not pre.sent "Rigoletto"
on Wednesday (29i and that ticket buyers
could obtain a refund at the boxofflce. Howart
Feigley is the manager. The company
was reported having troubles in Steubenvllle.
where it was said police were called to oust
38 members of the troupe from the lobby of
the Fort Steubenvllle hotel. Lawrence Lambert,
manager of the company, said the
troupe had gathered in the hotel lobby to
demand that they be paid on a day-to-day
basis instead of bi-monthly. Gene Ochsendorf.
manager of the Steubenvllle hotel, said
some of the singers were sleeping on their
bus.
At present U.S. films form the largest portion
of foreign film offerings in Iran.
EVANSVILLE THEATRE SUPPLY
2900 E. CHANDLER AVE., EVANSVIUE, IND.— Evqnsville 7534
DISTRIBUTORS FOR
Ao^i^^^^^^^th^
BOXOFFICE •November 8, 1952 89

. . Harry
—
. . . Robert
. . Dennis
. .
. . Mike
. . Ray
H
DETROIT
.
f^eorge James, projectionist, is convalescing
from a heart attack . . . Roger M. Kennedy,
longtime business agent of Local 199,
was ill but managed to put in part of each
day at his office Owen was still
convalescing from his auto accident injuries
of last summer . . . Detreit projectionists are
looking forward to family additions expected
soon by two favorite couples—Mr. and Mrs.
Jack Smukler and Mr. and Mrs. Pearce
Bradley.
Joseph LaRose, manager of the Eastown
Theatre, is in Harper hospital, reported
seriously ill following surgery. A call for
RH-negative type blood has been issued and
any filmites able to locate this rare type are
asked to notify the hospital . . . Wilfred
Rowe, formerly auditor with the Cohen circuit,
was a visitor at the Palmer Electric
display rooms ... Ed Long, the sign man,
is back from a special trip by plane to New
York to see Cinerama and is highly enthusiastic
over the reception given it.
Harold Clark, partner in the Ford-Wyoming
Dr^ve-In at Dearborn, had real beginner's
luck in his 12th golf game—a pastime he
just took up this summer. He made the 17th
hole in one at Hawthorne Valley Golf club
L & L THEATRE CONCESSION
INCREASED PHOFITS - DECREASED WORBIES
PERSONALIZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7. Mich.
Phone Te. 13352 Te. 13884
ERNIE FORBES
THEATRE SUPPLY
214 W. Montcalm
Detroit 1, Mich,
woodward 1-1122
We Help You Make Movies Better Than Ever
Theajrf^ign and Marquee Maintenance
3030 West Dovidson Ave.
Our Specialty
forstman ^ Co,
B-n-fmirjOM
MT. VERNON GARDENS
(Formerly
Lorenzen's)
Earl Bradley, Florist
TOwnsend 8-2230
Detroit 6, Mich.
Phone BRoadwoy 3-4646
19800 James Couzens Detroit 21, Mich.
Service ..... Repairs
DETROIT POPCORN CO.
REAOY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - Bogs - Salt
POPCORN MACHINES AND CARMEL CORN EQUIPMENT
5633 Grand River Ave. Phone TVIer ^1-69 12
Detroit 8, Mich. Nights- UN 3-1468
said to be the first on record in the history
of this club for this particularly tough hole.
Vincent Tilotta, who managed the Eliott
in River Rouge, has moved to Fisher avenue
J. Johnson, former roadshow
operator who has been ill for several months,
is returning to work, taking a new post with
Continental Motors . Haver and
Norman E. Archer, who operated Pan-American
Motion Pictures, independent production
firm, have dissolved the business and
Archer has moved to St. Clair Shores .
E. B. Dudley, who recently took over the
Belle, has been refurbishing the house.
. . .
. .
Max Schreiber, son of Alex, head of Associated
Theatres, has returned to Detroit
and is now with a deep freeze concern . . .
Ruth Shadko, formerly on the Fox exploitation
staff, is now in a similar capacity with
Jam Handy Seymour Berman, Eagle
Lion alumnus and now a Columbia salesman,
has moved to Oak Park . James H. Kanipe
of the Seville has moved to Forest avenue,
much closer to his work.
Niglitingale notes—Carl Larsen looked like
he was cutting down the big trees to hit 233
for top place in his division . . . William
Fouchey and Eddie Waddell are conspiring
. . . Nick
to roll Jack Colwell and Roy Thompson off
their pedestals as league toppers with 185 and
179 averages, respectively . . . Mildred Badarack
was a visitor for the rolling session . . ,
James Powers used his broad back for a
sign board, "I Like ?" but Ed Douville missed
the fun, having to work instead
Forest is holding the Amusement Suppliers
to an easy lead.
Ben Robbins, Universal manager, received
a broken arm and leg while his wife received
a broken ankle and serious chest
injuries when a loose trailer hit the car
they were in near Los Angeles . . Jack
.
Saxe is still taking in Indian summer over
at Belle River . . . Lee Ward of Mount
Pleasant is driving to Tulsa, where his son
is in school for a football game.
Leonard Soskin is still looking for a buyer
for the marquee off his Keno Theatre, formerly
the Amsterdam . . . Earl Shoemaker,
operator at the Look in Warren, Ohio, who
lives at Niles, has been made a Kentucky
Welber Haartge, operator at the
colonel . . .
Midtown, is back on the job after a siege of
sinus trouble while Mrs. Haartge was vacationing
. . . Wallace Cross, the carbon saver
man, is busy with government work in addition
to his regular operations.
Carl Dross of Detroit Popcorn Co. came
back from a northern hunting trip with his
limit of pheasants, partridge and ducks . . .
Mrs. Roger Valiquette, cashier at the Arc,
reports her husband who formerly managed
the Fine Arts, is out of the hospital after
treatment for an appendix irritation . . .
Oscar Gorelick is cutting down the size of the
lobby at the Carmen in Dearborn, with part
of the space to be devoted to stores and
offices.
Mrs. Katherine Jotiann, partner in the
Midway in Dearborn, has just built a new
home in Berkley, while her partner Victor
Retty is now living in Florida . . . Irene Sanocki,
assistant manager of the Midway, vacationed
In Chicago with her family .
' *
Arthur F. Brock, Midway manager, is ba
up to his old weight of 200 and feeling fi
again.
Ralph Raskin, popcorn and premium ma'
. . .
is in Highland Park General hospital .
Louis Chakeres Stathos, former operator
the Chic, now a church, is enjoying a pr
R
longed visit to his native Greece
Ruben of the Fox is out on a tour with
special show for Wilding Pictures . . Walt
.
Rosmys of the Booth has just returned fra'
a roadshow trip for the same company
Mike Victor of the Astor reports busine
still very spotty . . . Dore Schary, MGM vic>.
president in charge of production, understo|
to be in town for a conference with tl
Chrysler people, was a visitor to the loCi
exchange . . . Jean Kennedy, formerly a'
insurance salesman, is the new addition t
the MGM publicity office headed by Charli
R. Dietz.
. .
Clive Waxman of Independent Exhibito;
Theatre Service is taking over booking ft
the Litchfield and Jonesville Theatres or
erated by Howard Sharpley. Sharpley
continuing to handle the Hudson Theatr
personally . Sol Krim is back from h:
second New York trip in a month, aftf
viewing Cinerama . . . Al Ackerman of th
East Side did double duty during the drive
in conference . Simon and his Para
mount gang have trekked back from the bi
sales powwow at Philadelphia.
Robert Misch, for many years with th
Butterfield circuit, has joined the bookinj
staff at Paramount, replacing Stanley Bararl
who resigned . Laurain, who was a
the Courtesy some years ago when Jacl
Broder ran the house, is the new manage
.
of the Rex for the Van Houdt circuit, sue
ceeding Vera Mattak . Raymond Skakand;
is new manager of
.
the Seville, Van Houd
headquarters house, succeeding William Man
nie and Herman Garrish. Garrish now is a
the Times Square.
George McArthur of McArthur Theatn
Theatre Equipment has installed new Holme:
projection equipment with Altec Voice of the
Theatre with stage settings and hardware, ii
the new Percells Junior High school at suburban
Grosse Pointe Woods.
Buys Interest in Adair Ozoner
COLUMBIA, KY.—Doc Walker ha.s purchased
Alvin Willis' interest in the Adaii
Drive-In on Highway 80. Willis and F. X
Merkley opened the airer last spring.
AUTO CITY CANDY CO.
2937 St. Aubin TEmple 1-3350 Detroit 7, Micll.
COMPLETE SUPPLIES
FOR YOUR THEATRE CANDY DEPARTMENT
CORN—SEASONING—SALT—
SYRUPS—CUPS— POPCORN BOXES—GUMS
ond Complete Assortment ot Candy in Speciol-
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ANYWHERE
UPHOLSTERING, REPAIRING
THEATRE SEATS
Prompt, Reliable Scrvico. 15 Years Know-How.
SERVICE SEATING CO.
JOHN HEIDT
1507 W. Kirby Detroit 8, Mich.
Phone TYIer 7-8015
90 BOXOFFICE November 8, 1952

I
I Chief
I
'
I
Dough
i
Property
\
Canvajfrnen:
j
Milchell,
I
j
TENT 5,
VARIETY CLUB OF DETROIT
Tullcr Hotel
Bogley ond Park
Detroit, Michigon
^
Part oj the lounge in the tent's quarters at the Hotel TuUer
OFFICERS:
Barker E. J. Hudson
First Assistant
Chief Barker
Second Assistant
Chief Barker
Lew Wisper
M. F. Gowthorpe
Guy J. F. Sharkey
Master Adolph Goldberg
David M. Idzal. Lou
Josc|p|i Lee. Carl Buernielo.
Arthur Robinson. Charles Komer.
International Canvasman
,
HISTORY:
Jack Zide
When the Variety Club of Detroit was
founded in Decenilier, 1933. there was
a charter membership of 50.
First officers of the club included the
following:
Chief Barker
First
Assistant
Jack Flynii
Chief Barker Ed Kirchiicr
Second Assistant
Chief Barker Morris Kaplan
A history-making jirecedent was created
not long ago when front page publicitv
was accorded by newspapers of
Detroit to the Variety Club project for
1%2. the emancipation of the "living
dead" child cerebral palsy victims now
in Michigan institutions for the feebleminded
and insane.
There, at the present time, are hundreds
of youngsters whose commitment
has shattered all hope of a normal life.
Lnder the Variety Club plan, these
are being screened by a committee of
five specialists from the I niversity of
Michigan Hospital to determine those
who have normal mentalities and a good
potential for physical rehabilitation.
These become the "adopted"' sons ant!
(laughters of Variety Club members.
Their new home will be a treatment
center that will he UTider the direction
of the L niversity Hospital staff.
It is expected that the initial cost will
be close to S250.000.
The past charily record of Tent .S has
also been outstanding.
These have included the Cancer Fund,
the tent having been the originator of
the "Cancer Crusade." In addition, the
club has contributed movies for shutins,
earphones and sound equipment for
patients at the School for the Deaf, so
that they might continue their training,
and has arranged a "Tag Day" to raise
money to provide clothing and lunches
for underprivileged children of the city.
This is a record of which the tent is
j)roud.
Dough Guy
Property Master
Jack Sachs
Dave Newman
From that time, the organization has
grown until it has a current membership
of more than 1-iO industryiles and those
affiliated with it.
CHARITY RECORD:
Although in the past years, the cluli
has been the leader in many worthy
charitable activities, none is perhaps
more important than that which is currently
being undertaken.
OXOFFICE :: Noveml)er 8, 1952
I hr iliil) iiDiLs liiHiinl Irdnslnrniing underprivileged kids into happy ones
This Sliace Contributed by BOXOFFICE 91

. . Julius
. .
. . "Snows
CLEVELAND
XJalloween was celebrated here by a majority
of theatres which presented special spook
shows to attract the youngsters off the street,
resulting in what is reported as the sanest
Halloween on record. Some theatres had
drawings for old automobiles to attract the
juvenile audiences. Others had "treats" for
juvenile patrons. In Middlefield, Frank
Slavik offered "treats" to all children who
asked for them at his Mumac boxoffice
whether or not they bought an admission
ticket.
"The Miracle of Our Lady Fatima" enjoyed
a 17-theatre saturation booking in
Cleveland last week. A uniform admission
scale of 25 cents for children, 50 cents for
juniors and 75 cents for adults was established.
The previous week 21 theatres played
"The Greatest Show on Earth" simultaneously.
Reports from the field are that these
multiple bookings are spotty and generally
fail to produce the maximum individual
theatre grosses. Cleveland exhibitors have
expres.sed the feeling that better results
would be obtained by limiting multiple runs
to noncompetitive theatres and then bringing
the pictures involved Back for second
multiple runs in theatres previously omitted.
Bennett Goldstein, booker for the Ohio
Schine circuit, has severed his a.ssociation
with the company. No successor has been
appointed as yet by Ohio zone Manager
Herbert Ochs has been
Harold Graives . . .
busy closing his circuit of drive-in theatres
in Canada and the States, but he will take
time out to celebrate his birthday November
Ted Hooper, former manager of
27 . . .
Shea's Theatre and also the State in Youngstown,
has been appointed manager of the
Ohio in Canton, where he succeeds Irving
Solomon. Solomon recently resigned as a
member of the Warner circuit to enter the
candy business.
Jerry Lamm, formerly with Bernie Rubin's
Imperial Pictures and for a short period a
member of the local United Artist sales force.
IT
When
the Lamps Are
STRONG
the Picture Is Bright!
.jn yr.Ai^ THEATR E EQUIPMENT CO.
^ JjfiSiti^'^ 106 Michigan St., N.W.
/T^iJ''^' ''"""^ ""pids 2, Mich.
/ T«l. elendole 4-38S2>Nigli>s ( Sundays 3-2413
=EXPERT=
Upholstering. Repairing,
Rearranging & Installing.
THEATRE SEATS
Ovei 25 years experience
Immediate service anywhere
DONOHUE SEATING SERVICE
807 Norlh WiUon Royal Oak. Mich.
Phone Lincoln 5-5720
is now selling records . Lamm, longtime
manager of the Uptown Theatre, has
been discharged from University hospital
where he went for a cataract removal. He is
now completing his convalescence at home.
Frank Masek, manager for National Theatre
Supply completed installation of new
Simplex X-L projectors in the booth and
new American chairs in the Stillman balcony.
The auditorium was reseated about two years
Visitors spotted on Filmrow last
ago . . .
week included Leo Jones, Upper Sandusky
who had much to say about the number of
advanced admission price pictures on the
market; George Delis and Ralph Russell,
Canton; Robert Stone, Lodi; Ellsworth Staup
and his son, Delphos; Jerry Steel, Oberlin;
the two Frank Slaviks, one from Middlefield,
the other from Wellington and Mount
Gilead.
Rudy Norton who sold his Ohio Theatre,
Kenton, to Carl Coffee of the Kenton Amusement
Co., has sold his Kenton home and
moved his family to 'Wauseon where he owns
and operates the Pi'incess Theatre. . . . Wallace
May, owner of the Huber Theatre,
Hicksville, is bringing his house up to date.
Last week he installed new Simplex X-L
projectors and American Bodiform upholstered
chairs and now is figuring on remodeling
the front.
"The Quiet Man," Republic's surprise
package, has established the year's record
. . .
locally. It is the only popular picture to
play six continuous weeks downtown. The
picture played two weeks at the state and
then moved over to the Ohio for four weeks
Because there was no school in Cleveland
last Friday due to the Ohio Teachers
Ass'n annual convention, Frank Murphy
made a bid for juvenile business by presenting
"The Wizard of Oz" at a special morning
matinee in the downtown State and a cartoon
program in the Park, an Uptown theatre.
Both were well attended.
. . . Lieut. Robert Parks of the
Jack Piatt, RCA salesman here, has been
promoted to be field manager with headquarters
in Camden, N. J. where he plans
to move his family as soon as possible. Cleveland
henceforth will fall under the supervision
of Vincent Bauer, who has his office
in Chicago
air force, returned last week from a year and
a half in the air force flying B-29 planes over
enemy territory and serving as instructor at
a Louisana air base. Between World War II
and his recall, he was manager of Herbert
Ochs' Sarnia Drive-In, Sarnia, Ont., and for
a short time was associated in the theatre
premium business with Buddy Baracl;
Harry Krim, a leading exhibitor for
.
many
year.s during which time he owned the City
Theatre in Bergholz which he leased to
Charles Johnson, visited his Filmrow friends
last week. He now is devoting all his time
to his electrical appliance business.
The Ohio censor board is holding "The
Grand Concert," Artkino film now playing its
11th week in the Stanley Theatre, New 'Vork,
tor a second look-see. Bernie Rubin, Imperial
Picture head through which the picture
. . . Anne
will be distributed, was not told why it's
passage was temporarily held up
Diesing, Miss Cleveland of 1952, has been en-
gaged by Hippodrome Manager Jack Silve < d!
thorne to help exploit "The Thief." She w
give away m.oney to anyone who can ma
her talk during her perigrinations arou
town.
Monica Lewis, MGM starlet, spent thi
days here being interviewed in person,
radio and TV. Her only appearance was
a department store stocking counter . .
Rita Gam, who proved in "The Thief" th
a woman can be seen but not heard, has
November 10th date with the local inte
viewers . of Kilimanjaro" held i
strong during a four-week continuous run
the Hippodrome at advanced prices, aga
. . .
proving that quality, not price, is the decidii
factor in winning patrons The Milti
Mooneys (Co-operative Theatres of Ohi
were expected home this week from a sout:
ern cruise.
Theatres in Toledo
Form Association
TOLEDO—The Toledo Theatres
Ass'n h
been organized with the majority of loc'
•
theatres as members. Jack Lykes, manager
the Colony, de luxe neighborhood house, w
elected president: Abe Ludacer, manager
Loew's Valentine, vice-president, and Ma
tin G. Smith of Smith & Beidler Theatn
secretary-treasurer.
Members of the board are; Howard Feiglej
manager of the Rivoli; Thor Hauschild. mai
ager of the Paramount; Marvin Harris, own
of the Harris Theatres, and Clarence Fleis!
man, operator of the World.
Michigan Theatre Chain
Signs RCA Contract
NEW YORK—Thomas Renn. general ma:
ager of the Thomas circuit, has signed
service contract with the RCA Service C
for 12 of its theatres. They are the BrauD
art. Colonial and Tri-City Drive-In in Ire
Mountain, Kerredge and Orpheum, Hancoc
Lode, Houghton; Peoples, Laurium; Calumt
Calumet, and Lloyd, Menominee, all
Michigan and Rialto, Fox and 64 Drive-I
Marinette, Wis.
Nelson Lund, 71, Is Deaci
SAGINAW,MICH.—Nelson C. Lund, 71,
the theatre business for 42 years, died he
recently at the Saginaw General hospital. I
had spent 21 years managing local theatr
for W. S. Butterfield Theatres, Inc. He
survived by his wife and two sons.
J. L. Hays Sells Home Theatre
DRAKESBORO. KY—J. L. Hays has SO
his Home Theatre here to Mifford ai
Walsh.

I
Max
I
For
i
DETROIT
I
mgfd
I
'
"This
.
*' s: Be Sure and Send
Repeal Reminders
:i
']
COLI'MltrS — Olilii

. . . The
. . Mrs.
—
——
—
: November
'
I
1
'
,
Registered at Gathering
Of Allied of Michigan
Among those registered at the annual conivention
of Allied Theatres of Michigan last
week in Detroit were the following:
DETROIT—Alfred Ackerman, Thomas P.
Allen, Floyd Chrysler. Bernard L. Kilbride jr.,
Carl Buermele, Richard Holz, Lou Mitchell,
Jack Zide, Stanley Malinowski, Harry Low,
Otto Ebert, Roy Carrow, George W. Sampson,
Gordon L. Campbell. Lou Goldberg. Frank
Jones, Frank Bremer.
GRAND RAPIDS—Allen Johnson, Clive R.
Waxman. Roy L. McKenzie.
MIDLAND—Mrs. William Cassidy, Mr. and
Mrs. William Hamilton, Mr. and Mrs. Gil
Curie.
BAY CITY—Ed C. Johnson, Harold Bernstein.
Also Glenn A. Cross. Battle Creek; Mr. and
Mrs. Cash J. Beechler, Charlotte; Mr. and
Mrs. Richard S. Beechler. Eaton Rapids; Irving
Belinsky, Clawson; Martin Christiansen,
Muskegon; Mr. and Mrs. Harry Hobolth, Imlay
City; Mrs. Ethel Kilmark, Coloma; Howard
W. Sharpley, Hillsdale; Emmett F. Roche,
Hart; Mr. and Mrs. Steve Paluch, Perry;
Mr. and Mrs. E. J. Pennell, Bronson; Mr. and
Mrs. Keith Musser, Alma; Mazie Smith
Lowell; Pearce Parkhurst, Lansing; C. A.
Vogelheim, Rogers City; Lillian V. Stemaugh,
Hartford.
F. R. Forman, Oxford; Mr. and Mrs. O.W.
Keelor, Kalkaska; John B. Schuyler, Nashotah.
Wis.; Edwin P. Dalton, Flushing; Mr.
and Mrs. L. O. Griffin, Manton; Mr. and Mrs.
Bion Rockwell, Sutton's Bay; John Igna.
Berkley; Harold E. Hedler, Newaygo; Stanley
Marz, Saginaw; D. O. Frank, Augusta; D. E.
Frank, Augusta.
Mr. and Mrs. Norval L. James. St. Charles;
Harry Rubin, Benton Harbor; J. R. Denniston,
Monroe; Stanley C. Dilley, Bear Lake; Edwin
C. Loomis, Elk Rapids; W. D. Campbell, Albion;
J. J. DeVine, Monroe; Herbert R. Fox.
Mason.
BOWLING
DETROIT—Amusement Supply is running
away from the rest of the Nightingale club
this season.
Team Won Lost Teom Won Lost
Amusement Sup. 28 4 Not'l Carbon... 16 16
McArtliur 18 14 Altec 14 18
Mount Vernon. 18 14 NTS 10 22
Ernie Forbes. ...18 14 Locol 199 6 26
High scores were rolled by Carl Lai-sen,
233, total 573; Jack Colwell, 213, 565; Roy
Thompson, 203. 558; Donald Lewis, 203, 546;
Carl Mingione, 193, 546; Eddie Waddell, 191,
546; William Fouchey, 542; Maurice Beers,
536; Pete Newton, 527.
Install New Equipment
DETROIT—Installations of theatre equipment
are continuing at a steady pace in this
area, as indicated by supply company reports.
National Theatre Supply Co. has just
installed both Simplex XL projectors and
Simplex sound in the Royal, second run
Detroit house for Wisper & Wetsman. and
in the Ideal at Clare for Olson Theatres,
according to Clarence Williamson, NTS
manager.
To Build Outdoorer
MOREHEAD, KY.—L. G. Conley of Salyersville,
has filed application here for the
construction and operation of a drive-in
two miles southeast of here on Highway 32.
LOUISVILLE 'Snows' Paces Delroil
T ouis A. Arru, head of American Drive-Ins
reports one side of the Twin Drive-In
here is being closed and converted into a
trailer park. It will accommodate 96 trailers,
complete with walkways, drives, and all conveniences.
The trailer park will be a yeararound
operation.
Exhibitors on the Row: Keith McAllister,
Theataire T'win Drive-In, Jeffersonville;
Louis Baker. Star, West Point; A. N. Miles.
E^minence; Guy Roehm, Grand and Indiana.
New Albany; Morris Smith, Valley, Taylorsville,
and R. L. Gatrost, Victory, Vine Grove.
East Drive-In on Shelbyville road
at St. Matthews was one of the airers first
to close for the season. Quite a few others
are running on weekends only.
The downtown Brown Theatre was rented
by the General Electric Co. for dealer and
distributors meetings . Clyde Marshall,
co-owner of the Columbian Theatre at
Columbia, Ky., attended the American War
Mo. hers convention held at the Henry Clay
hotel here .
. . Weekend
receipts totaUng
$976 were stolen from the Knox Theatre, it
was reported by John Godfrey, manager.
Cheboygan, Mich.. Drive-In
Ends Its First Season
DETROIT—The new Cheboygan Drive-In
at Cheboygan, Mich., opened this summer
by John Wagner, who is manager of the
Ford-Wyoming Drive-In at Dearborn, closed
its first season October 28. The Cheboygan
was equipped with RCA sound, speakers and
projector by Ernie Forbes Theatre Supply.
The screen tower, 54x38 feet, was built by
Wagner.
Boyd Crist, a newcomer to the business,
was made manager of the house, with Wagner
commuting once a week to Cheboygan, a
round trip of 600 miles, spending Monday
and Tuesday at the northern house. Tlie
theatre is booked by Mutual Theatres. Built
with a 300-car capacity, plans call for
eventual enlargement to 650.
Wagner plans construction of a new 500-
car drive-in, tentatively to be called either
Northland or Vacationland, at Petoskey next
season. Construction will proceed or; this
project, Wagner said, regardless of reported
plans by other northern Michigan interests
to erect a drive-in at Petoskey.
Oscar R. Becker, 80, Dies;
Former Detroit Showman
DETROIT—Oscar R. Becker. 80, oldtime
theatre operator here, died recently in Miami,
where he had made his home for the last year.
He operated the former Hippodrome Theatre
on Warren avenue for some years, not to be
confused with the big downtown show operation
of a mixed theatre and museum-type
known by the same name at an earlier date.
Becker may have been the builder of the old
Hippodrome, which he leased to Frank A.
Wetsman in 1919, when the latter was just
.starting a small theatre operation which led
to the present largest independent circuit in
Michigan.
Becker retired from active participation in
show business at that time. He is survived
by his wife Mary, two daughters Beatrice and
Mrs. Ruth Cannon, and one .son Eugene. Interment
was at Miami.
With 270 Per Cent
DETROIT—Business was spotty, but ge
erally downward, with the two top teatui'
"The Snows of Kilimanjaro" and "Ivanho«
getting the m.ajor share of dollars.
|
(Average Is 100)
Adams Ivanhoe IMGM), 3rd wk 1
Fox Hellgate (LP); Captain Blocl

I
I When
I The
!
"We
I
The
I
Local
Palace at Stamford
Reviews Long Strike
STAMKOHD Tlu' miiii;it;riiuiit nl the
'iiliice Tlieatre here recently placed a lurKe
(Ivcrtl.scment In the Stamford Advocate to
larUy Its position In the year-old .strike by
nembers of lATSE local No. 449. The Palace
uanagcment stated that "The l.ssue l.s not
lald vacations, but the attempt to force u.s
hire a ri placement for each vacationing
employe." Tlie ad read:
,A8T CONTRACT IN 1947
1
"Our la.st contract, siKned In 1947 with
'AJCal 449. called for paid vacatlon.s and rclUlred
that a replacement be hired for each
imploye on vacation. On Aug. 31. 1949, thi.s
lOntract expired. Since then, no contract
las been .signed. From Sept. 1, 1949, to Oct.
,6. 1951, the union continued their emjloyment.
knowing in advance that the conlitlons
we offered did not include vacatlon.s.
,\ complaint was filed by the union with the
tate labor board. After a preliminary hearng
the complaint wa.s withdrawn by thi.s
ame union.
"We were willing to give each employe two
seeks vacation with pay. We would not
Agree to hire a replacement for each employe
on vacation."
The advertisement went on to say that
iThe union ha.s stated it received no pay
Increase since 1947," and then pointed out, in
i listing of wage scales, that "When the
linion walked out at the Palace on Oct. 17.
I951, they were receiving . . . approximately
lin 11 per cent increase in pay." compared
ij'lth terms of the contract effective from
3ept. 1, 1946, to Aug. 31, 1947. The ad reijorted
that the hours worked in the comi)arative
periods were the -same.
the union walked out at the Palace,
|iccording to the Palace management, its
nembers were receiving the following weekly
arnlngs: Chief projectionist, $91.19; assistant
;hlel projectionist. $84.85; third and fourth
|jrojectionists, $82.66. all for a 37-hour week;
Maintenance man, $107.35 per 54 '--hour week,
and relief maintenance man. $31.50 per 21-
hour week. Overtime, in 1951, was paid at the
rate of $3.75 an hour weekdays and $5 an
pour on Sundays.
Ithanks patrons for support
advertisement concluded: "Wo were
;not looking for charity or sympathy. In July
il951, at a meeting with the state labor board,
we were willing to place the issue before a
board of arbitration. The union emphatically
refused to arbitrate.
extend our sincere thanks to our many
patrons for their continued support. We will
continue our efforts to bring you the pictures
that you want to see w-hen you want
|to see them."
ad also noted that the Palace manjagement
was forced to close the Strand
Theatre here "because of the excessive deimands
of this union."
449 also did some local new'spaper
'advertising recently, declaring "our members
who were employed at the Palace have been
'denied vacations with pay."
Reopen Stoneham Theatre
WAKEFIELD. MASS.—Nat Hochberg has
reopened the Stoneham Theatre. The house
was recently sold by the Princess Amusement
Co., which operates the Wakefield,
Princess and Middleboro theatres.
W. R. Wilson, Showman-GI,
Awarded Bronze Star
.Nl-.VV HAVEN L'ljl. Wallt: U Wilson, 01.
leave a.s assl.stant manager of the Paramount
Theatre here, hn.s been awarded the Bronze
Star for heroism In action In Korea. Corjxirul
Wil.son. .serving with the Infantry, cxpased
himself to direct enemy .small-arnvs fire In
an attempt to repair broken communlcatloas
lines near Sokkogae. Korea, according
to the citation. He then directed fire at
raiding enemy troops from a .secondary defense
line under heavy grenade and rifle
attack.
The theatreman-GI accounted for at lea-st
two enemy ciLsualtles, the citation read.s.
"When the onslaught had subsided. Corporal
Wilson again returned to the ta.sk of reestablishing
communications with the advancing
Allied forces. His heroism and
devotion to the mi.ssion of his unit reflect
great credit on Corporal Wil.son and are In
keeping with the high traditions of the
military service."
Wil.son left the Paramount Theatre In April.
1951, for army service. The 25-year-old Infantryman
is the .son of Mrs. Louise Wilson,
274 Clifton St., this city.
Paramount Manager James Darby, when
he learned of the honor bestowed or. Wilson,
said: "He's a wonderful youn? man
and we're all very proud of him here. We
hope he'll be back .soon."
Gem Theatre in Boston
Razed by $45,000 Fire
BOSTON—A four-alarm fire at the Gem
Theatre in East Boston caused damage estimated
at $45,000 and forced some 80 patrons
to flee, according to manager and owner
Morris L. London.
Within 36 minutes, the fire mushroomed
through the roof of the theatre, and had
become a four-alarm blaze, with apparatus
from all sections of the city converging on
the scene. Shortly after the blaze broke
through the theatre roof, the flames rose
200 feet.
Senator Lodge Gives
Tax Repeal Support
1J< ).->i « j.'i ill" i.iii.......^ ..... .i.. received
by Julian Kifkln. vlcc-prejiident of the
Hlfkln circuit, from US Senator Henry Cabot
Lodge Jr of Maxiiachujiettd:
"ThLH letter Iji In reply to the queitlon you
a.sked me regarding my position on r«|)cal-
Ing the 20 per cent general admlulon tax.
particularly a-t this tax affect* motion picture
thcatren.
"I have very carefully studied the kt.tU*tlcs
which you were kind enough to bring to
my attention and am greatly Imprc.vM-il with
the extremely »erlou.s .situation confronting
motion picture theatre operators In MaasachiLsetts.
"It l.s obvious to me that the admlnlon tax
Is the primary cau.sc for the closing of »o
many theatre.s In the la.st few years.
thLs
•I will, therefore, support the repeal of
tax.
"I am mindful of the fact that the motion
picture theatre operators have rendered many
valuable services to their government and
to their communities. I know they do not a-sk
for preferential treatment and are as willing
as any other businessmen to pay their fair
share of the tax burden. I have alway.s
opposed discriminatory taxes and I regard
this particular tax as a particularly unfortunate
one."
Hartford Regal Is Closed
HARTFOHD- Tlw Warner circuit has
shuttered its 850-.seat Regal here. The house,
formerly managed by Earl Robinson, will be
used a-s part ol an expansion program by the
W. T. Grant Stores chain.
Ozoner Pass to Blood Donors
TORRINGTON. CONN— William Dougherty,
manager of the Torrington Drive-In.
issued passes recently to all persons donating
a pint of blood during a visit by the Red
Cross bloodmobile.
INEXPENSIVE DISPLAY PAYS OFF—Vinton L. Thibcaux. manager of the Pat
Theatre, Lafayette. La., built this unusual lobby display at the thratre for "Lure of
the Wilderness" at a total cost of only S9..i0. and he said that because of the display
and an exploitation campaign two weeks before plavdate the theatre had excellent
business. The lobby display was made by using a 'S-she^t and palmetto leaves.
Spanish moss and a borrowed stuffed bobcat and allifator. plus a two and one-halffoot
live alligator. The over-all effect created much word-of-mouth publicity for the
picture.
BOXOITICE November 8, 1952
NE 95

BOSTON
•Phe Strand Theatre, Portland, Me., has been
selected by 20th-Fox for the world premiere
of the Damon Runyon feature, "Bloodhounds
of Broadway," for a November 11
opening. The theatre is operated by the
Snider circuit, with Herb Copellman, general
manager, and Phil Engel, 20th-Fox publicist,
working in the campaign with Nat Silver,
Snider's Portland city manager.
Joseph Cotten, star of 20th-Fox's "The Steel
Trap." was here three days for the New-
England premiere of the film at the Keith
Memorial, which opened election day. He
made personal appearances from the stage
of the theatre and made the rounds of the
routine TV, radio and press interviews, climaxed
by a luncheon for the film critics at
the Hotel Statler. He was accompanied by
Leo Pillett, repre.senting Producer Bert Friedlof.
His arrival on election day posed a
problem for Ben Domingo and Red King of
RKO Theatres and Phil Engel, 20th-Fox publicist,
in getting the best radio and TV time
for him, due to the election returns.
The bill in equity filed by the Beacon Hill
Theatre vs. Universal Pictures, seeking to
restrain U-I from selling "The Promoter" to
the Exeter Street Theatre, has been withdrawn.
Officials of Universal and the Beacon
Hill have come to an agreement regarding
the future disposition of Universal's product
for the Boston area. Both theatres are independent
houses.
The new company recently established to
repair theatre seats and chairs. Theatre Chair
Maintenance Service Co., at 42 Winchester
St., headed by I. Burt Lazarus, has completed
the reconditioning and repairing of
800 chairs for the York Theatre, Athol, Mass.,
Get Your Special XMAS
trailers On GREEN FILM
From Good Old Dependable
You Con Always Count On Us
For Top Quality and Fast Service
operated by Abe Garbose. The company also
has taken out the 400 seats at the closed
Elite Theatre, Walpole, and transferred them
to the Campus at Middlebury, Vt., for the
Graphic circuit, operator of both theatres.
The seats at the Elite, installed three years
ago by Heywood-Wakefield, are in such good
condition that they are considered almost
new.
Henry Scully jr. has joined the MGM sales
staff in the Boston office and will travel
in Vermont, New Hampshire, Rhode Island
and Massachusetts for the company. He resigned
last April as a booker and salesman
for 20th-Pox. He is a brother of Florence
Scully, MGM booker secretary, and a nephew
of William Scully, retired Universal official.
He also is a nephew of John Scully, district
manager for Universal in New England.
His father, the late Henry Scully, was
manager for UA at the time of his death
in 1927.
A sneak preview of "Stars and Stripes," the
story of John Philip Sousa, starring Clifton
Webb, Robert Wagner and Debra Paget, was
held at ATC's Newton Theatre, West Newton,
November 3.
During the week of November 3, the 20th-
Fox truck decorated with jungle atmosphere
exploiting "Lure of the Wilderness," drove
through the principal cities of Massachusetts
for short stopovers at each city for public
showings. Stops were made at Greenfield,
Pittsfield, Northampton, Holyoke, Springfield,
Amherst, Worcester, Malboro, Maynard, Waltham,
Boston, Brockton, Providence, Taunton,
Fall River and New Bedford.
. . .
James M. Connolly, manager for 20th-Fox,
will attend the New York 20th-Fox meeting
for district and branch managers and home
office personnel November 12, 13. Phil Engel,
publicist, will accompany Connolly
Loew's Orpheum Manager Jim Tibbetts was
installed as commander of the Lieut. A. Vernon
Macaulay Post 270 of the Legion at a
dinner dance at the Bradford hotel. Congratulations
were offered to exhibitor Ralph
Snider, owner of the Bradford, who was present
with Mrs. Snider, on the roast beef dinner
served. Tibbetts is the first theatre
HANDY

I
albums
. . Harry
. . Charles
. . George
. . For
'"*' 'special returns. Some manaRers used written
messBKCs on the bottom of the film when
any candidate showed such a plurality that
his election was a foregone conclusion American
Theatres Corp. and New England Theatres.
Inc. used the same system in their
suburban houses.
^
Alta Maloney, who has been with the Boston
Herald-Traveler since 1939. hns been
appointed film and drama critic for the
Boston Traveler, rephiclng Helen Eager, who
died recently. Miss Maloney Is a sister of
the late Rus.sell Maloney. one-time writer of
the New Yorker magazine . Aronson,
former manager of the Rlalto. ScoUay Square,
is now at the Stuart Theatre wheie he Is
manager for owner Ed Carroll. This theatre
shows Chinese films on Monday and Friday
evenings starting at 11 p. m.. to a Boston
group of Chinese citizens. Aronson handles
all the buying and booking for the Stuart
with the exception of the Chinese films
which are booked directly out of New York
;
I
. . Jim
I
A farewell party was given to Elaine New-
Ihook. E. M Loew's private secretary, who has
resigned to join her husband Robert in
Miami, where he has taken a position as
director of publicity for the Greater Miami
Community Chest. Betty Pick has replaced
Mrs. Newhook as Loew's secretary
Tlbbetts. manager of Loew's Orpheum. put on
his annual Halloween program starting at
12 midnight, complete with pie-eating and
balloon-blowing contests with MGM record
and guest tickets as prizes. Two
horror pictures rounded out the show.
Film Stars Aid Ccanpaign
In Connecticut Tours
NEW HAVEN—Five motion picture stars
took part in the presidential campaign in
Connecticut, and two narrowly escaped injury
when a platform collapsed in one city.
Humphrey Bogart, Lauren Bacall and Robert
Ryan accompanied Democratic candidate
Adlai E. Stevenson on his state tour (27).
In New London, a temporary wooden platform
erected in front of the railroad station
for Stevenson's visit collapsed, and Miss
Bacall and Ryan were among 40 persons
hurled to the pavement, three feet below.
They escaped injury, however. Only one person,
a New London man. was hurt, and he
got off with a strained leg.
The platform collapsed seconds before
Stevenson started to ascend it. A crowd estimated
at 8.000 gasped as the stand fell.
Stevenson, however, found a portion that
apparently was still safe, climbed to it, and,
unperturbed, began his talk.
In addition to New London, Stevenson,
making his second swing through Connecticut,
also spoke in Norwich, Putnam, New
Haven and Bridgeport. The three stars traveling
with him were enthusiastically greeted.
Rosalind Russell and Wendell Corey endorsed
General Eisenhower, in talks before
an audience of more than 1,000 at a Republican
rally in Wallingford (28>. They
were introduced by George Wilkinson of the
Wilkinson Theatre.
Theatres Mark Time
Till After Election
lio.siON—Tlie political campnlRn on TV
and the radio hurt the downtown houneii
with "Becuu.'ic You're Mine" leading In a dull
week. Holdovers w«re In order, however, its
managers did not want to dUslpate top fllm.s
during election time.
(Average l> 100)
Attor—Th« Miracle of Our Lady of Fatima rwB),
5th wk 90
Boston—The Ring lUA). Untamed Women (UA)..IOO
Exclcr Street Brandy lor the Porton iM-K). ... IIS
Kenmore— O. Henry'i Full Houte (20th-Fox), 4th
wk 105
Memorial—Tlie Lutty Men RKO); Veu for Me
(MGM). 2nd wk 90
Mctropolitar>—Somebody Lovel Me (Pora).
Toughest Man in Arizona (Rep) 85
Paromouni an*) Fenway— Coribbeon (Poro);
Trepicol Moot Wove Rep) 95
State and Orpheum- -Becoute You're Mine (MGM);
Apache War Smoke MGM) 130
'Because You're Mine' Tops
Haitford Parade With 130
HARTFORD— Big news was the third
week's run of "Ivanhoe" at the Palace. Newcomers
Included "Becau.se You're Mine" and
"Yankee Buccaneer."
Allyn— Hurricane Smith (Poro); Toughest Man in
Arizona (Rep) 100
Art—The Lady Vanishes (UA), reissue 90
E. M. Locw— Eight Iron Men (Col); Voodoo Tiger
(Col), 2nd wk 85
Poll—Because You're Mine (MGM); Apoche War
Smoke (MGM) 1 30
Polocc— Ivanhoe (MGM), 3rd wk 125
Strand— Yankee Bucconeer (U-l); Without Warning
(UA) 115
'Beccfuse You're Mine' Paces
New Haven With 140
NEW HAVEN—"Because You're Mine" was
the top grosser at downtown theatres. The
Mario Lanza vehicle did 140 per cent of normal
business at the 3.000-seat Loew's Poh.
Loew's College—Washington Story (MGM); Morry
Me (Regal) 80
Paromount — Yankee Buccaneer (U-l); Tropical
Heat Wave (Rep) 60
Loew's Poll—Becouse You're Mine (MGM); The
Hour ot 1 3 (MGM) 1 40
Roger Shcrmon— Back at the Front (U-l); Coptoin
Blockjock .Classic) 85
Meeting of Carpet Firm
To Be Seen on Theatre TV
BOSTON — The Pilgrim Theatre here,
owned and operated by American Theatres
Corp.. will be the scene December 8 of the
sales-merchandising meeting of James Lees
& Sons, carpet manufacturers. The company
has taken over the theatre from noon to
1 p. m. for a televised sales meeting emanating
from the NBC studio in New York City
to be attended by the New England sales
staff and officials.
The theatre, one of the two in the city
equipped with laige-screen television, will be
closed to the public until the meeting is over.
It will not open its doors on the morning
of the private meeting. The rent paid to ATC
for the use of the theatre is arranged on a
basis equivalent of what the gross of the
morning's business would be. with the carpet
company paying broadcast expenses.
WORCESTER
f^aiugrr Uiib i'urlle .i.'.i. ounce* that the
Loew-Poll Elm Street, which »t«rt«d
KklpplHR mailnceH lam summer exrept on
werkendn. now will be kept open only four
dayn a week but will operate continuously
on those day.H . Starretfs motherin-law
died In Athol and the fllnvi' Durango
Kid flew ea.tt with hit wife to attend the
funeral.
While the Warner wa.^ playing "The Miracle
of Fatlma." Manager Murray Howard
permitted the sale In the lobby of roples of
"The Sun Danced at Fatlma." by Father
Joseph Pelletler of A-vsumptlon college here
. . . John DlBenedetto. manager of Locw'i
Poll. vLslted briefly In New Haven The
performance of "Carmen" by the phantom
London Opera Co. wa.s canceled on the day
of the performance. ju.st a.s It vaa In several
other New England cities. The advance sale
here was excellent.
. . . Noella Peloquln of
Bernard J. Satz, veteran manager of the
Casino In-Ware, recently gave a recital t>efore
a club In his home, using the one-.strlng
cigar-box fiddle he played In vaudeville. An
amusing review appeared In the local paper.
It was written by Bernle . . . Jack Carter
subbed for the Fontane sisters in a tieneflt
stage show at the Auditorium . Tlie Nat
. .
Cole-Sarah Vaughan-Stan Kenton show drew
a sellout crowd
suburban Spencer was in Billy Gilbert's flop
Broadway musical, "Buttrlo Square."
Thomas Kivlan resigned as manager of the
Plymouth, and plans to go to Florida. Michael
Stranger, formerly of Millbury. has been
transferred to the Plymouth . "Petty
Girl." the Universal in Fitchburg offered to
give free admission to any girl showing up
in a bathing suit. That was playing it safe
. . . Bill Hebert of Hollywood, formerly of
Worcester, has taken over publicizing the
new five-million-dollar Sahara hotel in Las
Vegas. Nev.
.Arthur Ceroid, formerly in show business
in Westboro. is manager of St. John Terrell's
Mobile Music circus playing this winter
in Texas and Florida . . . Mary Roche of
Worcester is singing in S. M. Chartok's Gilbert
& Sullivan company on Broadway . .
Manager Murray Howard of the Warner
picked up newspaper space when he discovered
the commentator of a film shot he
was playing was Knox Manning, former Worcester
radio announcer.
The Plymouth picked up considerable
newspaper space while screening "Par"* Row."
which was written, directed and produced by
Samuel Fuller, who used to be a resident
and newsboy here . Dumas, former
stagehand in motion picture houses here, is
props with the touring "Gentlemen Prefer
Blondes" company.
MASSACHUSETTS THEATRE EQUl
) Piedmont St. Boston,
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMKAUY!
CARBONS, INC • BOONTON, N. J.
BOXOFFICE :
: November 8, 1952 97

. . . Also
. . "Road
. . Henry
. . . The
. .
. . Anthony
. . Richard
. . The
NEW HAVEN
TVArs. Marie Livingston, wife of Jules Livingston,
manager of ttie Republic exchange
here, gave birth to a baby son named
Bernard David. The Livingstons have one
other child, a girl . . . Barney Pitkin, head
of the RKO branch, became a grandfather
and an uncle the same week. Sons were
born to son and daughter-in-law Mr. and
Mrs. Malcolm Pitkin of New Haven, and to
Barney's sister and brother-in-law, Mr. and
Mrs. David Mabotoff, also of this city.
Walter Higgins of the Prudential circuit,
New York, was a Filmrow visitor. It was
his first stop in some time, for he's been
recovering from a severe attack of bursitis
seen on Filmrow was John Siraca
of the Lido Theatre, Waterbury, making his
first visit since he was stricken with a
heart attack while at the exchanges August
18. Siraca has put on some weight and
Another visitor to "the street"
looks fine . . .
was Bill Brown of the Pickwick Theatre,
Greenwich.
Two extensive campaigns were -conducted
here late in October and early in November
for "The Snows of Kilimanjaro" at the Poll
and "It Grows on Trees," at the Paramount.
A feature of the latter campaign was the
extensive use of television advertising, with
27 spot announcements placed on WNHC-TV.
John McGrail, U-I publicity man out of
Boston, aided Paramount Manager Jim Darby
in the campaign . . . Charles Doll, head shipper
at 20th-Fox, will leave for the army
this month. He recently became engaged.
Harold Fi'eed has taken over Doll's post at
20th-Fox.
. . Light snow fell here the day
Miss DeChantal Smith, cashier at Paramount,
visited the Carolinas and Georgia
during her recent vacation, fooling her coworkers,
who thought she was going by plane
to Ireland . to Bali" will be tradeshown
at the Paramount exchange December
1 at 2 p. m. .
before "The Snows of Kilimanjaro" opened
at the Poll, and Manager Morris Rosenthal
got an item in the papers recalling that it
rained the day before "Singing in the Rain"
opened, and rained steadily for a full week
afterwards. Fortunately, this pattern was
not repeated with "Snows."
Irving Hillman ran a children's morning
show when schools were closed one day for
the annual teachers' convention here (31).
Comic books were distributed to youngsters
attending . Cohan, manager of the
Fishman's Theatres' Dixwell Playhouse, Hamden,
ran a special "day-after" Halloween
show (1), after the town placed a c\irfew on
youngsters under 16 during the holiday period
of high-jinks. He got support from town
officials and from 19 business firms in area,
which gave donations used for gifts at the
show. A costume competition, pie-eating contest
and other stage events augmented the
screen program. Youngsters were admitted
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Honcock 6-7984 445 StoHer Building
Boston, Matsochusetti
to the big show for regular Saturday matinee
admission price, and well over 1,000 filled
the house, and got in on the many prizes,
free ice cream, etc. Prior to the show, word
was given to children that if any vandalism
occurred in the area during the Halloween
period this year, the neighborhood merchants
would not support a similar theatre event
next year. The "threat" worked, and vandalism
wa,s negligible.
NEW HAMPSHIRE
•The Palace, Manchester, had a late Holloween
show lasting until midnight .
The Colonial in Laconia was used for some
of the sessions of the 79th annual convention
of the New Hampshire State Grange
Strand, Manchester, received a good
break in publicity when it offered a special
advance engagement of "The Miracle of
Fatima." Local newspapers carried a headlined
news story on the production, in addition
to publishing a photo of one of the
scenes in the picture.
In an effort to arouse greater public interest
in Portsmouth's civil defense program,
arrangements have been made to show official
CD films in that city's theatres over a
. . period of several weeks . The weekly film
schedule for children has been resumed at
the Laconia public library. This is the seventh
year of the movie series and programs
are planned for alternate weeks through May.
Mrs. Louis DeRocliemont of Newington, wife
of the film producer, has been named as
one of the vice-presidents of the Ass'n of
New Hampshire Historical Societies.
Office Employes Local
Elects Officers for 1953
BOSTON—The following officers of the
film exchange office employes. Local F-3,
were elected to serve for one year at the
annual election last week: president, Harry
Smith, RKO; vice-president, Cyril McGerigle,
RKO; financial secretary, Harry Spingler,
Warners; recording secretary, Florence
Scully, MGM; treasurer, Julia Canty, National
Screen.
Trustees to serve for one year are Nate
Oberman, MGM; Agnes Donahue, UA, and
Richard Kelly, 20th-Fox. Stewards elected,
one from each exchange, were Beth Donnelly,
RKO; Edith Shurshow, Republic: Grace
Triangle, National Screen; Laura McKenna,
Warners; Edward Donovan, Universal; Ruth
Sobil, Columbia; Catherine Breen, 20th-Fox;
Barbara Connolly, MGM; Maura Jane Roach,
UA, and Wendell Clement, Paramount.
Boston Critic Dies
BOSTON—Helen Eager, film and drama
critic on the Boston Traveler for the last 20
years, died at Philips House of Massachusetts
General liospital here after a short illness.
Funeral services were held in Marlborough,
Ma.ss. She leaves a brother, Henry
Eager of Marlborough, and a niece and a
nephew.
U-I to Use TV on 'Trees'
NEW YORK—Universal will use television
coverage for its campaign on the premiere
of "It Grows on Trees," .starring Irene Dunne,
at New Haven November 5. The spots, running
from 20 seconds to one minute, will be
put on the New Haven TV station.
HARTFORL i
Jaclt Scanlan sr., city manager in Torringto
promoted a Saturday morning kiddy she
at the Warner Theatre under Canada D:
sponsorship. Youngsters attending had
bring in two caps from soft drink bottl
for admission . . . George "Crash" Duniga
projectionist for Warners in New Britai
was the subject of an interview in the Ne
Britain Herald.
Mary Castle, featured player in Stanh
Kramer's "Eight Iron Men," left for Sprini
field and other Massachusetts cities aft<
half a week in Hartford for the Connectici
premiere. She was accompanied by Ma;
Castle of the Kramer company and B(
Weiner, exploiteer for Columbia . . . Floj
Fitzsimmons, MGM exploiteer, was in to dij
cuss the "Plymouth Adventure" premiere ci
November 20 with Allen M. Widem, motic|
picture editor of the Hartford Times.
. . Joan Benson, ex-secretary to
Norman Lear, scrip writer for Dean Mart:
and Jerry Lewis, was in . . . Joe Giobbi, of tl
Crown, is running Tuesday request shows .
The State, Torrington, has a new dish de
. . . Lou Cohen, Loew's Poll, had disk jocki
Joe Girard of WTHT broadcast from tl
lobby in conjunction with "Because You';;
Mine" . T('
Hai-ris, managing director, State, is now casl
Lou Cohe,
iering at the Loew's Poll . . .
and Norm Levinson of Loew's Poll won $1:
for their campaign on MGM's "Just Thj
Once" . Smith is the new a:|
sistant manager at the Crow'n, replacirjj
Charles Blower, resigned.
Sol Karp, former assistant manager, Stat!
is now at sea with the navy. He left Ui
active duty last year . Lou Cohei;
are marking their 33rd wedding anniversai;
. . . James White has been named assistaij
manager at the Plaza, Windsor, replacir.
George Haggart . Mahoney, foij
mer doorman, Warner Regal, is the new pr<
jectionist at the Plaza, succeeding Charl.
Bergen, now at the Webb, Wethersfield . .;
Bill Howard, Plaza, had music store tieuj
on "American in Paris" revival . . . Dot
Amos, division manager, Lockwood & Gordo
circuit, leaves soon for Florida. I
SPRINGFIELD
^atlian E.
Goldstein, owner-operator of tl
Arcade, a 1,200-seat subsequent ru
house, announced that starting November 1
he will switch to first run, which will gi\
this city five houses in that category. Gok
stein aLso stated that the new Aicade poli(|
will inaugurate single features, a new di'
parture here. The Arcade owner also ai
nounced appointment of Harry B. Smith i
assistant to president of Nathan E. Goldstel;
Inc. Smith resigned last April as vice-pres
dent and director of Western Massachuset
Theatres, Inc.
"Ivanhoe" had one of city's longest run
staying at Loew's Poll two and a half weel
... Ed Smith of Pariuiioiuit had a hea(
ache on his hands when the stage productic
of "Carmen" failed to materialize at la
minute. Word of cancellation didn't come
Smith until 6:30 of the evening the Lond<
Opera Co. was to play here.
i|te
j^ft
.311.1
:iJToroi
-.:,il
Hi
'''U.\
38 BOXOFFICE November 8, 19

I Odeon
I
I
Wednesday,
I president
I treasiu-er.
' as
I
the
'
I
OTTAWA—Mayor
i legislature,
1i
Industry Group Votes
Arch Mason President
OTTAWA J J FltzKlbboiis, president ol
Pamous Players Caiiudlaii Corp. retired a.s
president of the Motion Picture Industry
President J. J. Fltzsribbons of Famous
Players Canadian Corp., left, smilingly
makes a suggestion for the encouragement
of increased goodwill by the industry to
Leonard W. Brockington, president of
Theatres and J. .Arthur Rank's top
representative in the Dominion. Both
Hollywood and British stars may feature
the proposed National .Movie week.
Council of Canada at the annual session here
and A. J. Mason, exhibitor and
mayor of SpringhUl, N. S.. was elected to
succeed him. Fitzgibbons was a founder of
the
council.
Dave Griesdorf of Odeon Theatres was re-
I elected vice-president. R. W. Bolstad. vice-
of FPC. was named secretary-
Arch H. Jolley of Toronto remains
executive secretary.
Fitzgibbons was chosen honorary president.
Following discussion of problems raised by
the advent of television in Canada, the council
decided to organize a Canadian film institute
to supervise industry goodwill activities.
Arthur Hirsch of Montreal was named chairman
of a committee to woric out the details.
The 1953 convention will be held in Toronto.
Canadian Film Censors
Hold Toronto Meeting
TORONTO—An important conference was
held here when representatives from eight of
provincial film censorship boards met
with Chairman O. J. Silverthorne of the Ontario
censorship and theatre Inspection
branch. The purpose of the session was to
discuss mutual problems and to work for
'
standardization of censorship throughout the
'
country.
The discussions also hit upon the regulating
of films for television.
Mayor A. J. Mason Injured
In Automobile Accident
A. J. Mason and his son
Lloyd almost didn't make It when they
started
I out for the Industry conventions at
Ottawa from their home in SpringhUl. N. S.
Lloyd Mason was driving the car when an
unexpected snowstorm caused a dangerous
skid and accident. The mayor of SpringhUl,
who also is a member of the Nova Scotia
suffered an injured face and arm
and the car had to be abandoned.
Six Industry Founders
Feted by Toronto CPP
TORONTO—The Canadian Picture Pioneers
observed the Golden anniversary of the Silver
Screen here Wedne.sday i5) with a kuIh banquet
at the Royal 'York hotel CPP President
N. A. Taylor officiated. The purpcso of the
dinner was the formal recognition of six outstanding
men who had played an Important
early role In the Canadian film Industry.
Those who were honored with emblematic
symbols were L, Ernest Oulmet and George N.
Ganetakos. Montreal: Mayor A. J. Mason,
SpringhUl, N. S.: John A. Schuberg. Vancouver,
and Jule Allen, Toronto. The sixth
Pioneer was the late Fred G. Spencer of St.
John, N. B., who died after he had been
nominated for the distinction. The plaque
intended for him was given to his .son F.
Gordon Spencer of St. John.
Among those in the head table group were
Louis O. Breithaupt. lieutenant-governor of
Ontario; Walter E. Harris, Ottawa, federal
minister of Immigration and citizenship;
Sidney Smith, president of the University of
Toronto; Chester A. Walters, representing
the Ontario government; W. Kaye Lamb. Ottawa,
director of the public archives of Canada;
W. Arthur Irwin, commissioner of the
National Film Board, Ottawa; J. J. Fitzgibbons.
honorary president of the Motion
Picture Industry of Canada; Leonard W.
Brockington, and Jack Cohn, president of the
Motion Picture Pioneers, New York.
Many out-of-town visitors joined in paying
homage to the founders of the Canadian industry,
including an enthusiastic group from
Montreal, representing the Quebec branch
of the Pioneers. A number of provincial censors
were among the guests.
The honorary committee for the function
included C. D Howe of the Canadian cabinet,
Otuwa; Premier LeiiUe M. Pronl of Ontario:
Dr Sidney Smith. Dr Lamb of OtUwa, Mayor
Allan Lamport of Toronto and Pltzglbbonx
and BmcklnRton, leaders of the Industry.
Fred Basha to Improve
Corner Brook Palace
CORNEIi BROOK. NI-XU Fred Ba.iha.
owner of the Palace here, has Installed Brenkcrt
projectors. RCA Ballantyne sound, arc
lamps and rectifiers and standard bases. A
new glass front Is to be iastalled in the
spring.
Consideration Is being given to enlarging
the Palace building through an addition to
the rear, with a substantial increa.se In the
seating capacity. The present owner, who Is
the only son of the late J. A. Basha, for many
years owner of the Palace, was manager for
some years. His father died In late April after
wintering In Florida.
Holdover Art Films
TORONTO Mr... Na; Taylor's two art
theatres here had continued engagements.
The International Cinema held "Miracle in
Milan" for a .second week while the reissued
"Camllle," which has aroused wide comment
remained for a second week at the
Towne Cinema. An all-German program
appeared at the Studio In "Die Seltsame
Geschichte."
A firm producing 35mm films, located at
Kandana. Ceylon, was established in September
1950 and has completed one film released
in May 19.52. with another in production.
Here are some additional photos from the Famous Piavers Canadian p.-vstcrn
gathering recently at Niagara Falls. Top photo shows. left to right: Clarence Markell,
partner at Cornwall: Olga Sharabura. man.iger at Saulte Ste. Marie: John Heggir.
booker; Ray Lewis, Toronto, and J. .\. Paquet, Quebec, partner. Other lop M-rno shows
Sam Mantle, .\lan Easson and Roy Downey. Toronto manaKers with a total of 30 years
service with FPC.
Bottom photo: Harry .Mandell. partner: Dan Krendell. district manager: .\. W.
Perry, Empire-Universal general manager, and N. A. Taylor, president of 20th Century
Theatres. At right: Louis Rosenfield. Canadian manager for Columbia: Betty .\dains
and O. J. Silverthorne of the Ontario board of censors.
BOXOFHCE :
: November 8, 1952 K 99

I
. . The
'
f.'
VANCOUVER
TTancouver motion picture industry will present
a stage and screen jamboree at the
Orpheum Theatre Sunday il6) with proceeds
going to the Canadian Motion Picture Pioneers
benevolent fund. The theatre, stage
show and films are all being donated . . . With
the return from the Nanaimo Drive-In of
Walter Hopp to manage the Cinema here,
Slingsby Norman, in charge of the Cinema
for the summer, moves to the Capitol as assistant
to Charlie Doctor. Eddie Stern moves
from the Capitol to assistant to Dick Letts. All
are Famous Player downtowners.
. . .
The curtain has started to fall on the 1952
drive-in season. Three airers closed, with the
balace on a day-to-day basis. All ozoners have
had a big season . . . RKO office is in the
midst of the Clear the Decks campaign, its
sales and billing drive with emphasis on November
The Famous Players Theatre
Managers Ass'n will hold its sixth annual
film ball November 30 at the Commondore
Supper club. The affair is always the highlight
of the season.
. . .
Zasu Pitts, oldtime film star here starring
in "The Late Christopher Bean" stage show
at the Avon, brought along her friend Alice
Joyce, who was a famous screen actress in
the silent screen days . . . Reidar Sivertsen,
Bergen, Norway, projectionist, was in town
looking over local theatre booths. He is chief
Mary
engineer of a boat calling here
McPhee has replaced Rose Page as Columbia
secretary . . . Exhibitors are watching the
trend toward night shopping, which could be
of considerable benefit to theatres. Most
merchants are in favor, but large department
stores are against the night openings. If the
law is passed, merchants favor Monday night
openings, which is an off night for local
theatres.
For his showings of "Something Money
Can't Buy," Art Graburn, manager of the
Plaza, tied up with downtown merchants who
donated gifts and used a half-page ad tieing
in with the picture . . . Frank McKenzie of
the Paramount, New Westminster, reports
that "Tales of Hoffmann" did top business in
his theatre . . . "The Quiet Man," is in its
sixth downtown week and doing better than
average business at the Cinema. It's a local
record for a Republic picture.
Construction has started on the first suburban
theater at Regina, Sask. It will be an
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SERVICE CONFECnONS, ITD.
243 Liloc Street Winnipeg
850-seater and wiU cost $155,000. The house is
being built by Nipawin Theatres of Regina,
of which Leonard Reinhorn. manager of the
Roxy, Regina, is president. Theatre is expected
to be in operation by the end of December.
Nipawin Theatres operates a chain
of houses in central Saskatchewan ... A
drive-in will be built next spring at Melville,
Sask., by Jack Zaitzow of Vancouver, who
operates the two indoor theatres at Melville.
Work has started on a 300-car drive-in at
Vegreville, Alta., with the opening planned
for the spring of 1953. The outdoor theatre
wUl be competition to the 300-seat Capitol
. . .
there. Vegreville is in the oil field section of
With the opening of the new
Alberta . . .
Merit at Merritt in the interior, the oldtime
Rex, built 40 years ago and operated by A. H.
Pearson, has closed. The town, with a population
of 1,245, could not support two theatres
The Woodland Theatre at Youbou on
Vancouver Island, which closed because of
the lumber workers strike, reopened recently.
It seats 300.
Local dignitaries attended the opening of
the new Park Theatre at Parksville, B. C,
on October 2. The house cost $50,000. seats
400 and was built by the sale of bonds to
residents. Parksville is a farming and lumber
town on Vancouver Island. Patrons formerly
drove to Nanaimo, which is 22 miles away,
to see films and shop.
W. Hirtle, who operated the theatre at
Strathmore, Alta., for 25 years, has moved to
British Columbia and is operating a gas station
on the Lougheed highway near here.
His son stayed in show business and is a projectionist
in Vancouver theatres . . John
.
Schuberg, theatreman and a member of Canadian
Picture Pioneers, left for Toronto to
attend a dinner and receive an honor award
along with four oldtime showmen at a national
meeting of the Canadian Picture Pioneers.
Schuberg gave many Canadians their
first look at moving pictures when he began
touring the Canadian west with Edison equipment
in 1898. He later operated theatres at
Vancouver and Winnipeg and opened the
Unique at Winnipeg in 1940 with "The Great
Train Robbery." Schuberg, now retired, lives
in Vancouver . film exchange employes,
who were on a five-week strike this summer,
are still waiting for the retroactive pay which
was a part of the agreement signed by distributors.
Beauty Contest Given
TORONTO — Wide interest has been
aroused in the JARO feature, "The Penny
Princess," in many centers across Canada
through a popularity contest among young
ladies 18 and over in a series of personal
appearances at different theatres. The local
princesses will receive a variety of prizes
before competing for the final award, an air
trip to London, England.
Investigate Cause of Fire
HAVELOCK, N. B.—Investigation of a fire
which destroyed the Havelock Tlieatre, established
about two years ago by Lloyd Pollock,
who also operates the theatre at nearby Pctitcodlac,
is toeing made by the staff of the
provincial fire marshal of Fredericton. The
fire, which affected several other buildings,
is reported to have started in the theatre
building.
M ARIJIMES
n report is current on Newfoundland that
new theatre will be built at Corner Broo
West. It is said construction will start ne>
spring. The Basha interests are mentione
as the builders . . . Cutting into theatre pa
tronage is a weekly bingo game at a Nort
Sydney rink at $1 admission with a top awar
of $550 for the winners . . . Want ads wet
inserted in the Yarmouth papers In behalf c
"Macao," shown three days at the Communit
Readers were asked to join "the trio c
strangers traveling through the Orient" t
seeing the picture.
At the Vogue in Sydney, "The Create:
Show on Earth" was shown continuously fror
3:45 p. m. A night price of 50 cents starte
. . Bankir
at 5 p. m. Rulers were distributed to chf
dren in the theatre at 12 noon .
on a harvest from several John Wayne star
I
rers shown on Cape Breton Island in recer
months, a revival was offered of the "Sagtj
brush Trail" at the Star, Whitney Pier. Del
of the first films starring Wayne. Art (i
Wayne with sombrero and revolver wei:
given top position in all advertising. "Sag«,
brush Trail" was offered with "The Frogmet'
and a chapter of "Captain Video." i
Paul O'Neill of St. John's, Nfld., whei
'Pa
f
i
jiite
..ft, »«*''
..to Hip"
...Hi!"""'
.S.iWl ^'
....-tW
!?^(Wile'i
sSSB tat
his parents reside, who has been doing sonr. r-lnl ta t'»
acting at Hollywood and London the pa;'
-OrESmbMt
year and is now at London, supplied a new;:
-tunlw
paper story on the Family Rosary Crusaci
'.Af^) Postfl
program broadcast from Hollywood in cori
nection with the recent trip of Father Pi! triki ,M
Peyton, founder of the crusade, to St. John' ^^^'^
and elsewhere in Newfoundland . . . Adveij A HEnry'i fi
tising for the five-week booking of the Lori
don Theatre Co. at St. John's emphasized thii
"soft seats" had been provided at Bishc
Field college hall, scene of the return engagi
ment of the English troupers. The compar
was to tour the mainland later. Tickets wei:
$2.25 to $9.
The Kent, formerly the Empire, St. Joh
screened "Limelight," Charlie Chaplin sta;,
rer, on a recent Sunday night for an audienc
of invited guests. Two Charlie Chaplins we)'
hosts In absentia; namely, the comedian ari
his namesake, now Canadian manager fi
United Artists and formerly district UA mat
ager here. Directing the territorial premie;
was Izzy Davis, UA maritime manager.
j
Starting a maritime tour here was Smild
Burnette, sagebrush comic. Temperaturdropped
as low as 15 above in spots and sno
fell. Rinks were used mostly for the Bu'
nette tour, all one-nighters. A Columb
oater with Charles Starrett and Burnett
"Fort Savage Raiders" closed a three-day n
at the Mayfair on the eve of the launching
the laugh fomenter's maritime tour. It Wi
his first appearance in the territory. Price
were $1 for adults and 50 cents for childre
Jim Whitebone of St. John, a veteran pr
jectionist at the Paramount and previous'
for many years at the Capitol across Kit
Square, was re-elected to the city council f
a two-year term. He was the only labor cai
didate and is busines agent for the lATSE.
The grounds around the Windsor. Nfld., th'
atre have been cleared and leveled for pa'
ing. The work was directed by Father J. )'
Meany, manager of the theatre and part'
priest.
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BOXOFFICE
:
: November
8, W\
*"^;

I VANCOUVER—Two
'
the
I
'
filled
'
. . Antonio
local
li
it*
iti|
'Hi
ttea
Ore
Mk
WlBI
ndim
'Mine' Paces Toronto
Grosses With 135
TOliONTO •Becuu.M' You're Mine" lit
Loew's was the top grosser of the week, with
4uU play being given to the fact that this
Iplcture was chosen for the royal command
lierformunce In London this year. There
nere three holdovers, the leader among the
extended runs being "The Big Sky," In Its
JMCond week at the Imperial.
Avorooe l» 100)
)tollntor>—The Woihingfon Sfory (MGM) 105
Hvtond—Thli Moppy Breed (JARO) 120
Imperiol—The Big Sky RKO), 2nd wk 100
[.oaw's— Becouic You're Mine (MGM) 13S
|.jo^o„n—The Quicf Men Rep), 7th d. t. wk 100
Odeon—The Story of Mondy (JARO) 110
Shao't—Somebody Lovci Me (Poro) 110
Twolr Capitol—Where'! Charley? (WB); Wings of
'
iger (LP) 105
UnWemly—My Wife'j Be»f Friend (20th-Fox), 2nd
wk '00
I
Jptown—Everything Hove Is Yours (MGM). 110
Victono— Poncho Villo Returns (Chispano Cont'l);
EotI Side Kidj Favorite Films) 95
Itbei fttti [jStiong Product Payoff In
iyPhBlVancouver Houses
holdovers, "Ivanhoe"
itoltsl the Orpheum and the Quiet Man" at
tt the
inema, still are doing most of the business
kit]
itlti
aiyOi
loodii
iFl*
loSti
:...»
pIlSiBll
dill
Itieiq
Mil
in, a)
:iiiiiiiii
raiiri
!m town. "O. Henry's Full House" at the
Studio and "Just for You" at the Capitol, new
films, both did well. Hockey, fights and
however, cut into theatre business.
wrestling,
Capitol—iust for You (Poro) Good
Cinema—The Quiet Mon (Rep), 6th d. t. wk Good
Dominion— Dreomboat (20th-Fox) Fair
Orpheum— Ivanhoe MGM), roodshow, 2nd wk. . .Good
Parodtse— Lody Possessed iRcp); Oklahoma Annie
(Rep)
Fair
Plozo—Something Money Can't Buy (JARO), Storm
Over Tibet iCol) Average
Strand— Fearless Fogon (MGM); The Pirate (MGM),
reissue
Fair
Studio—O. Henry's Full House (20th-Fox) Good
Vogue—Way of o Gaucho (20th-Fox) Fair
OTTAWA
tlead table guests at the joint dinner in the
Chateau Laurier of the Motion Picture
Industry Council of Canada and the national
committee of Motion Picture Exhibitors Ass'n
of Canada formed an impressive array. The
following were introduced by chairman J. J.
FMtzgibbons; Herbert Richardson of the Bank
of Canada; W. Arthur Irwin, commissioner of
the National Film Board; President L. W.
iBrockington of Canadian Odeon: F. R. Crawley
of the Ass'n of Motion Picture Producers
and Laboratories of Canada; Harvey Harnick,
president of the Canadian Motion Picture
Distributors Ass'n, Toronto; A. J. Mason and
Dave Greisdorf of the Industry council, and
Morris Stein, Ken Leach of Calgary, F. Gordon
Spencer of St. John, and Dick Main of
exhibitors associations. The only speakers
'at the dinner were Brockington and Nat Taylor,
president of the Canadian Picture Pioneers.
The Industry council convention came to a
close with an informal luncheon for which the
host was the Canadian Distributors' Ass'n . . .
The Capitol of which T. R. Tubman is manager.
has a new entrance, marquee and name
iSlgn. On Saturday morning, the Capitol was
with Boy Scouts, which was a reward
for their work in connection with annual
"Apple Day" . . . Manager Jim Chalmers of
the Odeon displayed an extensive as.sortment
of merchandise in the lobby for the local winner
of the Princess contest, although the tiedin
picture, "Penny Princess," had not yet
been shown.
MONTREAL
. . .
II xroup of executives of United Amu.M.-ment
Corp traveled to Toronto to attend n dinner
of the Canadian Motion Picture PlonftTN
In honor of a number of the original pioneers
of the Industry In Canada, Including Cicorne
Ganetakos, president of United Amusement
The dinner was held In the Royal York hotel
Attending from United Amu.semcnt were William
Lester and John Ganetakos, both vicepresidents;
Harold Giles, general supcrvLsor;
W. H. Mannard. .secretary-treasurer; BUI
Murphy, purchasing agent, and George Destounls,
assistant to Lester. Arthur Larente.
manager of Peerless Films and .secretary of
the Pioneers, also attended Quebec division
of the Canadian Motion Picture Pioneers
will hold Its semiannual meeting at the RIalto
hall November 27. W. J. Singleton, managing
director of A.s.soclated Screen News and president
of the provincial organization, will preside.
Completely remodeled, expensively decorated
and renamed Cinema A.sbestos, the former
Clubhouse Theatre at Asbestos, Que., was
officially opened November 1 by Quebec Cinema
Booking . Gilbert ha.s .sold his
theatre, the Cartier at Chicoutimi, to Aime
Dionne . . . Archie Lawrie. who was at one
time active in baseball, hockey and basketball,
along with Bill Lester and Abbie Wright, for
many years manager of the Prince.ss Theatre
but now an executive of Canada Steamship
Lines, is the new manager of the Seville. One
of his accomplishments there shows he has
not forgotten his basketball days. It was the
personal appearance of Tony Lavelli. accordionist
who played professional basketball
with the Boston Celtics and toured the world
with the College Allstars and Harlem Globetrotters.
Allyn McLerie, native of Grand'Mere. Que.,
who starred with Ray Bolger in her first
Warner picture. "Where's Charley?" is making
a second picture. "Desert Song," with
Gordon MacRae . . . Jack Roher, president
of Peerless Films who divides his time between
his Toronto and Montreal offices, has re-
Father-Son
Showmen
T
Paddy and Charles Edwards, .irf .i
father-and-son partnership in ownership
of the Popular Theatre. C.rand Falls.
Nfld. Paddy, left, a pioneer projectionist
as well as exhibitor, plans a tour of
the maritime provinces to see and talk
with old friends in the trade. He is manager
of the Popular while Charles, an
electrician, is secretary-treasurer. The
latter recently underwent a second operation
in a St. John's hospital, (irand
Falls is a pulp and paper mill town.
turned to upriid u tew weclu h*re George
Helber. Toronto manuKer for United ArtUU
and form'i: '' 'al mnn««er for the Mine
•
company. office during • fe»
hour?! sUy in .Muiiireal and flew back to
Toronto accompanied by fSam KunllaJty.
Montreal manager.
illchllghU of thLn year's Canadian Open
Gold chumplon-nhlp were seen at the Avenue
In a Technicolor film. "Twenty-five Under
Par" . . . Montreal Maseum of Fine Arts
presented a French version of the perlloui
voyage of the Royal Canadian Mounted Police
ve.sael St Roch through the Northwest
paviage in the Arctic, and also a complementary
film. "Trooping the Colors." In color
showing Queen Elizabeth reviewing the troops
at Whitehall.
W. H. Mannard. .secreUry- treasurer of
United Amu-sement Corp . has been elected a
fellow of the Chartered Institute of Secretaries
... A staff party was given for Harry
Cohen. Montreal manager of RKO. and his
wife to celebrate the winning by Cohen's office
of the 1951-52 Ned Depinet drive.
Cohen was given a Dunhill Uble lighter
Film censors of Quebec attended a three-day
meeting In Toronto of cen.sors from each of
Canada's ten provinces.
Gratien Gelinas. who is producing a film
of his famous French-Canadian tragicomedy.
"Tit Coq." presented a piersonal check to
General R. O. G. Morton, president of the
St. John Ambulance Ass'n campaign for funds
Frank Makarios. manager of the Chateau.
. .
is
.
a patient in the western division of Montreal
General hospital ... On business trips
are Ted Atkinson, manager of Cardinal Films,
to Ottawa; Jack Kroll. sales representative
of United Artists, to Valleyfield; Elol Cormier,
sales representative of Peerless Films, to
Gaspe Peninsula.
The season's second preview showing of
16mm films by the Montreal Film Council
English section took place October 29 In the
theatre of the National Film Board. The
program, under the direction of W. J. Kyle,
program convener, consisted of selected documentary
and recreational films. The following
films were shown; "Packaged Power." the
story of aluminum production in Canada
made by Crawley Films in color; "Single a
Little."' Canadian folksong sung by Alan Mills.
CBC folk singer iNFBi ; "With These Hands,"
a film history of the ladies garment workers
union; "Who Will Teach Your Child."" Ulustrating
the teacher"s role In child development,
and "Cliff Hangers." featuring mountain
climbers In action. NFB color.
Damage Patron Cars
ST. JOHN—Complaints have been received
from various parts of the maritimes that
teenagers have l>een raiding parked cars outside
and near film theatres. In addition to
stealing anything they can find in the cars,
they let the air out of turs. yank off car
radio aerials and commit other forms of vandalism.
Gangs of boys and gurls move around
outside the theatres trying to enter the parked
cars of patrons to see what they can steal.
German films are being well received in
Iran although many of them are of prewar
production.
BOXOFFICE November 8, 1952 101

. . Local
Opera
Monarch
Halifax Theatres Report
Continued Business Gain
WINNIPEG—Comparison of theatre business
in Winnipeg and Halifax this week revealed
that Halifax, with 13 theatres catering
to a combined surrounding population of
180.000. enjoyed good business last year and
improved business this year. TTiis is in direct
contrast to Winnipeg with its 55 houses catering
to roughly 280.000. Where ozoners did
well in Winnipeg this summer, most houses
did badly.
ENJOY WONDERFUL BUSINESS
Halifax enjoyed wonderful busine.ss this
summer in spite of warm weather. In the
last few years the winters on the coast have
been much milder than in previous years,
accounting for the public's willingness to patronize
Halifax houses.
Not until August did Halifax have a
di'ive-in. The chief handicap there has been
fog and lots of it, but the aggressive independent
chain of Franklin & Herschorn
studied the problem carefully, found a fog-free
area 13 miles from Halifax, and since opening
Halifax's only di'ive-in has, been doing tremendously.
The Sackville Drive-In. as it is
called, is on the Windsor highway at Lower
Sackville. and the season is expected to terminate
in the middle of November.
In the meanwhile, the management advertises,
"bring along your car robe for added
comfort" and that the show goes on "rain
or fine, fog or clear," Biggest problem will
come in the spring, when the fogs are notoriously
heavy.
Downtown houses, Garrick and Gaiety, hold
Sunday midnight shows every Sunday evening
with satisfactory results. Foto-Nite is conducted
by two Odeon houses, one suburban,
one downtown. The suburban house is
jammed every Wednesday night to overflowing,
while the key house at times fills
every seat.
The 14 houses in Winnipeg who conduct
Foto-Nite will be very curious to know about
Halifax's two offers of purchase on the same
evening. The first is for $750 and if there is
no response a second name is selected, second
choice being offered only $200.
ATTENDANCE NIGHTS HELD
Attendance nights are conducted by both
houses and after a name has been called, a
young lady .seated at a table on stage goes
through the alphabetically listed attendance
cards. This takes only about two minutes.
Managers of various indoor houses have
conceded that in spite of the tremendous
drawing power of Halifax's only ozoner. with
turnaways every Friday and Saturday evenings,
it does not seem to have affected indoor
attendance, which of late has been bigger
and better than ever.
In contrast to Winnipeg's total seating,
the answer to Halifax's prosperity is its constantly
growing population and only 13 houses
in the entire area. TV is in the far distant
future and won't be seen in Halifax for a
good five years. Winnipeg can expect TV in
two or three years,. Biggest beef of Halifax
exhibitors Is the big name attractions brought
to the city by the Halifax Arena, owned, operated
and booked by the city. City does its own
booking and keeps all profits, which theoretically
go into city coffers.
Exhibitors claim the money never reaches
the treasury, but is kept in the Arena fund.
The tax situation is. therefore, not alleviated
in any way.
Smiley Burnette recently appeared in person
at the Arena, taking quite a slice of the
entertainment dollar out of motion picture
theatres and out of the city.
All meritorious theatrical productions play
at the key Famous Players Capitol on a reserved
seat basis, tickets ranging from $1.50
to $3.50, plus tax. Famous Toronto attraction,
the Leslie Bell Singers, appeared at the Capitol
recently. Later this month the musical
comedy, "Countess Maritza," will appear for
foiu- days. Shortly, direct from England, the
Famous London Theatre Co. will appear
in four great plays. The Capitol showed
"Ivanhoe" at advanced admissions. Admission
prices, from key run down, are cheaper in
Halifax than they are in Winnipeg.
TORONTO
n Toronto visitor for several days was Producer
W. R. Prank, who met the local
press and trade representatives at a luncheon
arranged by C. S. Chaplin, Canadian general
manager of UA. Frank revealed he wants to
include Canadian war heroes in his Medal of
Honor series of shorts and also announced
he would start on a feature, "Sitting Bull,"
next spring . critics were enthusiastic
in their reviews of the Martin and Lewis
show for one night at Maple Leaf Gardens,
but openly criticized the attitude of the
comics at a press conference. Their souvenir
program, at 50 cents each, was also condemned
in public print.
Patrons of the Odeon were interested in
Mandy Miller, child star in the title role of
"The Story of Mandy," a British feature. She
is tlie daughter of Mr. and Mrs. David Miller,
formerly of here.
Morris Stein of Toronto Tent No. 28 has announced
the appointment of a new headmaster.
J. Arthur Robertson, for the Variety
Village school, who replaced William Bennett,
resigned . . . The Department of Agriculture
has arranged with Mrs. Nat Taylor of the
International Cinema for the premiere there
of a prelude to the winter fair . . . Sam Fine,
executive of Bloom and FMne Theatres, has
made such progress from a serious heart ailment,
after a long stay in Toronto General
hospital that he is now permitted to spend
one hour daily at his office.
The Grantham Police Force hit upon a new
idea for a benefit performance when the Canadian
Drive-In at St, Catharines was lined
up for a show Monday night i3). Tickets
were sold around the district at $1 a car,
Manat'cr Gerry Collins of the Uptown
.staged a morning show last Saturday (1) for
"Everything I Have Is "Vours," with the first
500 junior patrons receiving a door gift . . .
Documentaries Judged
At Yorkton Film Show
YORKTON. SASK.—Award winners
Canada's second International Documenta
Film festival here have been revealed, T
awards were made on the basis of ballc
cast by the audiences. The festival, only o;
I
of its kind in Canada, was sponsored by t:
Yorkton Film council.
Winning films in the various classificatio
were: General—Animal Kingdom (Union
South Africa; Pelicans of Last Mounta
(Fred G. Bard, Regina) ; Butterl,.
Story (Encyclopaedia Britannica film, USAj|
and White Continent (United Kingdom I:]'
formation Office and J. Arthur Rank Filj
Distributors of Canada), tied for third pla(| ^^
Honorable mentions—Top of Europe (Legij
tion of Sweden); Yoho Wonder Valley (NI
tional Film Board of Canada); Map aij if
Compass (Crawley Films of Canada), AO,
vance Australia (Australian High Commi]
sioner's Office).
Industrial—Packaged Power (Crawley Fikfl
of Canada); Ocean Bounty (Norwegian Eej
bassy); These Things We Own (P,G.A. Filr
of Winnipeg), Honorable mention—The Dan
ing Fleece (United Kingdom Information 0,
fice and J. Arthur Rank Film Distribut
of Canada).
Agriculture — Le Niger (Consulate
France); Peaceful Conquest (Netherlan^
Embassy).
Sociological—Christmas Ln Sweden (LegJ
tion of Sweden); Kulu (Government of Indj
Information Service) ; Caribbean (Unitij
Kingdom Information Office). Honorat
mention—Kiruna (Legation of Sweden).
Cultural—Lismer (National Film Boards,
Ad Dei Hororem (Brueggeman Altar, Fede
Republic of Germany) ; School (Nl
tional Film Board). Honorable mention!
Shakespeare and Kronberg (Danish Leg
tion).
Amateur—Ralph Stueck. Abernethy, Sa
Harry Ferman, Yorkton. Honorable menti(^
—Joseph Soehn, Regina.
Ontario MPTA to Consider!
Overhaul of Theatre Law
TORONTO— All members of the Motl(
Picture Theatres Ass'n of Ontario have
invited to submit recommendations for til
consideration of the provincial government
a proposed overhaul of the theatres
cinematographs act and its regulations
bring the code up to date.
The amendments are expected to aff(
the film censorship system, inspection
theatres, theatre-building requirements, li
censing of theatres, projectionists and oth(
features.
While no intimation has come that the ac]
in its revised form, would provide for tl
censoring or regulating of films for teli
vision, the possibility looms that the go'
ernment will move for legislation to cov
this development.
The suggestions are to be sent to O
Toronto office of the MPTAO without dell
so that a brief can be prepared for presenti
tion to O. J. Silverthorne, director of tl
motion picture censorship and theatre ii
.spection branch of the Ontario government.
A committee has been .set up by the assi
ation to arrange all details. Its members a
President Harry S. Mandoll. H, C, D, Mali]
Morris Stein and William Summerville Jr.
102 BOXOFFICE :: November 8, IJHf

'
^
'
this
!
, Janet
I '
ec
Wnar,
BDl)ilJl]i/^UJD5
«ltu
nci
IDSUltt
he EXHIBITOR HAS HIS SAY about
ALLIED ARTISTS
Itini7 Batlalion (AA)—Leo Gorcey, Huntz
tor a sweet little program.—W. E. Danelz,
'••B-Ji
u, Donald MucBride. This little comedy
m me a better than average midweek for
I
tamlly nights change. You can put a
le money away on this because you can buy
light and It will please the average fan.
lyed Tucs., Wed., with a Little Rascals comf
rter Theatre, EHmore, Minn. Small-town
1 rural patronage.
ihant Stampede UJ
oc
O
1X1
o
<
X
U
Ui
3
XOFFICE BookinGuide :: Nov. 8. 1952
ill

—
j
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
never see again. If you can buy it right, by
aU means play it. Never a dull moment
and tops in entertainment. Thanks, RKO,
for filling my house a couple of nights.
Played Wed.. Thurs. Weather: Fair.—Jesse
H. Moore, Ritz Theatre, Crenshaw, Miss.
Small-town and rural patronage.
REPUBLIC
John Wayne, Wal-
Dakota (Rep)—Reissue.
ter Brennan, Vera Ralston. Business: Slightly
above average. Give me a John Wayne reissue
any day. They have great supporting casts,
film rental is reasonable and they do more
business than the new ones. Had all kinds of
competition but still this one came through.
Print was good and a story that was well liked.
Played Tues., Wed. Weather: Cool.—Dwight
Hanson, Valley Theatre, Eddyville, Iowa.
Small-town and rural patronage.
Fighting Coast Guard (Rep)—Brian Donlevy,
Forrest Tucker, Ella Raines. I was very
surprised at this one. We had good crowds
for a war picture. There wasn't so much actual
war in it so maybe that drew a few more
after word-of-mouth advertising. However,
for the most part, people are getting pretty
fed up with war pictures. Played Mon., Tues.,
Wed. Weather: Fair and cold.—Tom Hetherington,
Musicland Theatre, Kaslo, B. C.
Small-town patronage.
Gobs and Gals (Rep)—George Bernard, Bert
Bernard, Robert Button. A satisfying picture,
entertainment-wise, in the lighter vein. It
did normal business for the change. Played
Tues., Wed. (sale night). Weather: Good.—
M. W. Long, Lans Theatre, Lansing, Iowa.
Small-town and rural patronage.
I Dream of Jeanie (Rep)—Ray Middleton,
Bill Shirley, Muriel Lawrence. This did not
draw very well. Although we had no complaints
and no walkouts, there was too much
classical music in it for my audience. For the
first time in the history of motion pictures,
the trailer played up the good points of the
picture. Otherwise, we would probably have
had to use red ink in totaling up the boxoffice
receipts. Played Sun., Mon. Weather: Nice.
Marcella Smith, Vinton Theatre, McArthur,
Ohio. Small-town patronage.
20th CENTURY-FOX
Desert Fox, The (20th-Fox)—James Mason,
Jessica Tandy, Cedric Hardwicke. This registered
well all three nights. It is a fine picture
and the customers were pleased. Played
Fri., Sat., Sun.—Frank Sabin, Majestic Theatre,
Eureka, Mont. SmaU-town and rural patronage.
Desert Fox, The (20th-Fox)—James Mason,
Cedric Hardwicke, Jessica Tandy. Those who
saw this Uked it but attendance was low as
it appeals entirely to adults. We haven't
enough serious-minded patrons to warrant
playing many of this type. Played Sat., Sun.
—C. E. Bennewitz, Royal Theatre, Royalton,
Minn. Small-town and rural patronage.
Elopement (20th-Fox)—Clifton Webb, Anne
Francis, William Lundigan. A natural for
any small town. The house was filled both
nights. Webb is very popular here and his
pictures always bring in the whole family.
Played Mon., Tues. Weather: Fair and cool.
—C. E. McMurchy, Reston Memorial Theatre,
Reston, Manitoba. Small-town and rural
patronage.
Lydia Bailey (20th-Fox)—Dale Robertson,
Anne Francis, Charles Korvin. A good show
that did Just average business. I played this
day-and-date with a nearby indoor house In
Hanover, Pa., which has a big drawing power
so I guess that explains what happened.
Played Thurs., Frl. Weather: Fair.—Kenneth
Clem, Monocacy Drive-In Theatre, Taneytown,
Md. Rural patronage.
Pride of St. Louis, The (20th-Fox)—Dan
Dailey, Joanne Dru, Richard Hylton. As we
are in the 100-mile shadow of St. Louis, this
was a natural. However, it should draw
anywhere for it is well done and a treat for
your baseball fans. Played Sun., Mon.
Weather: Fair.—Joe and Mildred Faith, Linn
Theatre, Linn, Mo. Small-town and rural
patronage.
Red Skies of Montana (20th-Fox)—Richard
Widmark, Constance Smith, Jeffrey
Hunter. The trailer was misleading, many
believed this was a western. However, those
who came w^ere well pleased, there were no
complaints. Very good color which made it
interesting to watch. If the fight scene were
out out of the trailer I believe it would put
the picture over. I liked it, too. Played Sun.,
Mon. Weather: Cool, windy.—M. R. Debbaut,
Joy Theatre, Minneota, Minn. Smalltown
and rural patronage.
UNITED ARTISTS
Jackie Robinson Story, The (UA)—Jackie
Robinson, Ruby Dee, Louise Beavers. This is
a good weekend picture which drew very good
crowds. Let's have more of this type of sport
picture instead of some of these corny dramas
Timeliness the Key
To Exploitation
TJOSE BOWL STORY, THE (AA)—
Marshall Thompson, Vera Miles, Richard
Rober. Short on names for the marquee,
this picture uses the proper release
date and time to good advantage. For
football fans it is great. We personally
invited, as our guests, the entire local
squad. Play it during the football season
and advertise it. They'll see the
Tournament of Roses parade and a real
football game in fine color. This can be
exploited easily and effectively. We had
the Walcott-Marciano fight pictures with
it so cannot give a true picture of its
drawing ability.—Robert J. Taylor, 53
Auto Vue Drive-In Theatre, Rice Lake,
Wis.
that Hollywood is putting out now. We had
a very poor print with poor sound but the
picture was so good that nobody seemed to
mind. I advise everybody to play this one.
Played Thurs., Fri„ Sat. Weather: Fair.—
Tom Hetherington, Musicland Theatre, Kaslo,
B. C. Small-town patronage.
Sundowners (UA)—Robert Preston, Robert
Sterling, Chill Wills. Although getting old,
it's another outdoor in color and we played
it alongside Allied Artists' "Yukon Gold." Better
than usual midweek draw. Doubles
usually do better for us than singles, if one
is a big full-length feature. Some people
complain against doubles but our boxoffice
proves the opposite. Played Tues., Wed.,
Thurs. Weather: Good.—Arden A. Richards,
Year Round Drive-In Theatre, CraigsviUe,
W. Va. Coal-mining and rural patronage.
UNIVERSAL-INTERNATIONAL
Brooklyn Goes to Beantown (U-I)—Short.
If you are looking for a good short, don't play
this one. It is pointless and gives nothing to
add to your program. Audience reaction was
poor. Played Thurs., Frl., Sat. Weather: Cool
to cold.—Dwight Hanson, Valley Theatre, Eddyville,
Iowa. SmaU-town and rural patronage.
Ivory Hunter (U-D—Anthony Steele, Dinah
Sheridan, Harold Warrender. In very beautiful
Technicolor, this one is excellent. Filmed
In Africa with lots of animal scenes and
natives—plenty of action. This did well bl
with white and colored patronage. Plal
Sun., Mon. Weather: Pine.—James Wil
jr.. Tar Theatre, Tarboro, N. C. Small nf
town and rm-al patronage.
Meet Danny Wilson (U-I)—Prank Sina I
Shelley Winters, Alex Nicol. I did meet ij
but—he is taboo after his fhng. Whertl
that Universal built-in power of late? PlaJ
in the red. It is a good enough picture
not for a small town. You deserve bell
roles. Miss Winters. Played Tues., 'M
Weather: Fair.—Ken Christianson, r|
Theatre, Washburn, N. D. SmaU-town
rural patronage.
No Room for the Groom (U-D—Tony cl
tis, Piper Laurie, Don DeFore. Played this V|
"Week End With Father" (U-I) . I didn't ml
expenses but I certainly gave my patron]
show. Fall and winter are coming—my s\
sons—and I am going to give them an
ample of what to expect by playing the tl
possible this month. Either of these shovl
during normal business periods—deserve yi
best playing time, and alone. That is, theyl
if you are appealing to the family trade, il
who isn't? Played Tues., Wed. WeattI
Warm.—Ralph Raspa, State Theatre, Ri\|
viUe, W. Va. Rural patronage.
Red Canyon (U-D—Ann Blyth, Howl
Duff, George Brent. This was the usual wtf
ern, one of Zane Grey's stories. I didn't
anything special about it. Business was abl
average. Played Sat. Weather: Clear tl
warm.—Herman M. Perkins jr.. Alpha Th(
tre, CatonsvUle, Md. General patronage.
WARNER BROS.
Big Trees, The (WB)—Kirk Douglas, ll
Miller, Patrice Wymore. Tliis is a very plel
ing pictm-e, and the color by Technicolor \t
as near perfect as anything I have ever SEI
Did excellent business, for this type of il
ture, for two days. Played Fri., Sat. Weatbl
Clear and warm.—V. F. Nichols, W. L. Ro

I (.
>
;
Ti-ttftttiy onalyilt of lay and ttodiproil rtvlawt
oudlenc* elaiiiticotlon li not rotod. Llilli
Smly;
lynrtmenl lervet olio oi on ALPHABETICAL
i|jr« Guldo Rtviow page numbar. For listing
(-^w '
r\^'/l>ic»l WB
lit Widt Miliouri (81) Sop-Wnt.MGM
jnd Sin (85) Comtdy-Draniii UA
of Captjin Fabian (100) Oruia.Rtp
In Trinidad (98) Drama Col
Quien. nit (104) Orarna UA
I
rlcM Tit.mirf (70) Drama AA
All Flags ( ) Drama U-l
and Hi> Lamp (66) Drama AA
in Paris, An (115) Musical.. MGM
and the Lion (..) Dram.i. . RKO
tbt IndlH (81) Drama 20th-Fox
Nan's Poison (89) Drama UA
i| Can Harptn (107) Comtdy .... Para
Country (62) Wtsttrn Col
War Smokt (67) Coffl-Dr MGM
Flight (78) Drama AA
Bound (61) Drama AA
tnt— Paris (85) Drama Col
Yw Wert (57) Comtdy LP
City, The (85) Drama Para
s Point (81) Drama RKO
Izo: I
I
u. ixoeia : ^1

REVIEW DIGEST it very Good; + Good; ^ Foir; - Poof; = Very Poor. In the aimmory tt is roted 2 pluses. OS 2
M
^
•"
.
- 5
.£ e a. »
p C I- o
1
Gunman. The (52) Western *A
1366 Half Breed, The (81) Drama RKO
1421 Hansman's Knot (80) Drama Col
1401 Happy Time, The (94) Comedy Col
1312 Harlem Globetrotters, The (80) Comedy.. Col
1337 Harem Girl (70) Comedy Col
1383 Has Anybody Seen My Gal (89) Comeiy..U-l
1343 Hawk of Wild River, The (54) Western.. Col
1403 Helljate (87) Drama LP
1381 Here Come the Marines (66) Comedy AA
1336 Here Come the Nelsons (73) Comedy U-l
Hiawatha (..) Drama AA
1299 Hiohly Dangerous (81) Drama LP
1292 Highwayman, The (82) Drama AA
1372 High Noon (85) Sup-West UA
1354 Hold That Line (64) Comedy AA
1386 Holiday for Sinners (72) Drama MGM
1320 Honeychile (89) Comedy Reo
1319 Hong Kong .(91) Drama Para
1349 Hoodlum Empire (98) Drama Rep
1412 Horizons West (80) Sup-West U-l
1311 Hot Lead (61) Western RKO
1301 Hotel Sahara (87) Comedy UA
1414 Hour of 13, The (79) Drama MGM
1407 Hurricane Smith (90) Adv- Drama Para
1374 If Moscow Strikes (69)
Documentary March of Time
1383 1 Dream of Jeanie (90) Musical Rep
1313 1 Want You (102) Drama RKO
1328 I II Never Forget You (90) Drama. .20th-Fox
1327 III See You in My Dreams (110) Musical. WB
1331 Indian Uprising (75) S-Western Col
1338 Invitation (85) Drama MGM
1420 Iron Mistress, The (110) Drama WB
1396 Island of Desire (94) Drama UA
1388 Island Rescue (87) Corn-Drama U-l
1422 It Grows on Trees (84) Comedy U-l
1323 It's a Big Country (89) Drama MGM
1386 Ivanlioe (106) Drama MGM
1376 Ivory Hunter (94) Drama U-l
1363 Jack and the Beanstalk (78) Comedy WB
1334 Japanese War Bride (91) Drama 20th-Fox
1360 Jet Job (63) Drama AA
1294 Journey Into Light (88) Drama 20th-Fox
1381 Jumping Jacks (92) Comedy Para
1393 Junction City (54) Western Col
1399 Jungle, The (74) Drama LP
Ju-jgle Girl (.,) Drama AA
1354 Jungle Jim in the Forbidden Land
(65) Drama Col
1379 Just Across the Street (79) Comedy U-l
1395 Just for You (104) Musical-Drama Para
1336 Just This Once (91) Comedy MGM
1375 Kangaroo! (84) Drama 20th-Fox
Kansas City Confidential (..) Drama UA
1378 Kansas Territory (64) Western AA
1400 Kin From Broken Gun, The (56) Western.. Col
1368 Kid Monk Baroni (80) Drama Realart
1302 Lady From Texas (78) Drama U-l
1383 Lady In the Iron Mask (78) Drama. 20th-Fox
1309 Lady Pays Off The (80) Drama U-l
1347 Lady Possessed (87) Drama Rep
1326 Lady Says No. The (82) Comedy UA
1366 Laramie Mountains (53) Western Col
1353 Ust Musketeer, The (67) Western Rep
1398 Last Train From Bombay (72) Drama. .. Col
1332 Las Vcg,is Story, The (88) Drama RKO
1312 Lavender Hill Mob, The (82) Comedy. ... U-l
Lawless Cowboys (58) Western AA
1360 Leadville Gunslinger (54) Western Rep
1394 Les Miserahles (104) Drama 20th-Fox
1312 Lei's Make It Legal (77) Comedy. . .20lhFox
1316 Light Touch, The (107) Drama MGM
1356 Lion and the Horse, The (83) Drama WB
1418 Limelight (143) Comedy-Drama UA
1369 Loan Shark (79) Dr.ima LP
1330 Lone Star (90) Weslcrn MGM
1307 Longhorn, The (70) Western AA
1398 Lost In Alaska (76) Comedy U-l
1342 Lmt It Better Than Ever (81) Comedy. MGM

i^ H Vtrv Good; Good; - Fair; - Poof; Very Poof. the tummanr *' n rolcd 2 pluMt. - at 2 mmuirt REVIEW DIGEST
a Vidli (172) Dnmt MGM
o
!
i
Tht (90) Driml RKO
Tlitt. Tht (92) Orun U-l
Tht (80) Drarnt U-l
'Round My Stiouldtr (78) Mut Col
Notorlcui (89) Oiaiaa RKO
I
Mm (87) D'ama RKO
Ml Ejiprm (84) Oraoii U-l
rf llMnlain (84) Wtilirn Part
ri PIlMt Man (87) Dram UA
ll Bin o( Montana (98) Drama. 20th'Fo<
rt tH» (75) Drama Col
Mill! (95) Drama WB
a( tht Texan (87) Westwn .201h'Fox
in Km* (80) Drama Ul
Ut tiN Man Down (90) Drima Rep
t^h Tin (79) Drama U
(99) Drama UA
Altai (60) Wcilirn RKO
BTiM
la Ball (91) Musical Para
(70) Weilern A A
for Oni More (95) Comidy WB
•t»l Story, The (73) Drama AA
tf Clauiron (72) Drama 20lli'Fti
Tough West. The (54) Wettcrn Col
Journey (SO) Documentary UA
f «-
f S-
^ +
tt r
z
Beware (103) Comedy Para
nd Saint Anne (90) Drama U-l
Franciuo Story. The (89) Drama WB
The (95) Adv-Drama Para
Slitil (82) Drama Col
luchi (115) Drama MGM
Aniel (80) Drama U-l
Yard Inspector (..) Drama. .. .LP
Marnet (84) Drama Rep
Tiler (71) Drama AA
ml People (87) Drama LP
The (S3) Drama MGM
la (he Sky (78) Drama MGM
Wt Worklni Her Way Throuih C«lleie
(Ul) Musical WB
Mnr City (90) Drama Para
in the Ram (103) Musical MGM
Urb Ahoy! (109) Musical MGM
i) Full of Moon (..) Comedy MGM
l» Nlih (60) Comedy LP
li Red. The (99) Drama Realart
Trail (78) Drama RKO
Canym (55) Western Col
Tlie (87) Drama Col
t( Kilimanjaro (114) Drama. .20th-Fox
ly Loves Me (95) Musical Para
ling lor the Birds (81) Comedy 20-Fox
ing to Lire For (89) Drama Para
•(All Baba (75) Fantasy U-l
t( Dr. Jekill. The (76) Drama Col
•( Paleface (95) Comedy Para
4 OH (83) Comedy Col
k of Calleiile (67) Western Ren
Pacific Trail (60) Western Rep
'ield Rifle (93) Sup-West WB
lo Blue River (55) Western AA
latlln (103) Musical WB
tan and Stripes Forever (..) Drama. 20-Fox
Fist (73) Drama AA
IkI Toain (84) Drama U-l
ImI Trap, The (84) Drama 20tli-Fox
'loles Face (71) Drama LP
•ooge. The (100) Comedy Para
lOTBliound (60) Drama Rep
1 imoi O.tr Tibet (87) Drama Col
"VorrotWill Rogers, The (109) Drama.. WB
'ory of Robin Hood, The (89) Drama. RKO
.Grange Door. The (80) Drama U-l
ljti«|a Fascinalion (90) Drama Col

niwm muf
Feofure productions by company in order of release. Number in square is notional releose date. Ral
time is in parentlieses. Type of story is indicated by letters ond combinations thereof as followtl
Comedy; (D) Oroma; (AD) Adventure-Dromo; (CD) Comedy-Dromo; (F) Fontasy; (M) Musical; (W) I
ern; (SW) Superwestern. Release number follows: U denotes BOXOFFICE Blue Ribbon Award Wl
O denotes color photography. For review dotes and Picture Guide poge numbers, see Review Digest,
j
ALLIED
ARTISTS
lE steel Fist (73) D..5217(
Itoddy McDoKall, Kristlne Miller, H. Lauter
@ ©Aladdin ond flis Lamp (67). .0. .5299
Sands, Itlchard Erdman
W. .5241
m Texas City (54)
I'alrici.1 Medina. John
Joliiiny Mack Brovin. James Ellison
El Night Roiders (52) W..S251
Whip Wilson, Fuzzy Knight, J. Bannon
HQFort Osoge (72) W..5102
Rod Cameron, Jane Nlgb, Morris Anlirum
@ Woeo (68) W. .5224
Bill Elliott, Pamela Blake, Rand Brooks
)
©Rodeo (70) D. .5104
Jane Nigh, John Arcber, Wallace Ford
jHold That Line (64) C..5211
Leo Gorcey, Uuntz Hall. John Bromfield
jMan From the Block Hills (58). W.. 5242
Johnny .Mack Brown, James Ellison. R. Brooks

, .., ,
Mat
I
I Buts.
1 H«b»,
.
"
Une
i;,-Me.
g
I
ARAMOUNT
Kong (91) D..S1M
tntv), Hluxuls Ftentnc. ti. Bni»
h^
or* (101) e..l114
tilt. Ji-rrj l..ul». Corlnnc Ciltrl
ViM Ftolhtr (78) SW.SMt
171) k|W'»l< Shore, Kobert Merrill
Ua John (122) D. .5116
Van Uellln, Itobcrt Wilttr
I
Can Happen (107). . .C. .5117
4 Mountain (84) SW .
, Kim Hunter, Kttrt Ka.'^znar
.5113
Uutulb 8eoU. Arlbur Kenneilv
It City, Th« (85) D. .5120
(nt tun. Udla (Harke, Mlduel Move
& Rio Gronde (89) D. .5115
O'Brien, Sl«rllne Ilmdeo, Dean Jagger
OKancho Notorious (89) SW. .221
Marlefie [lletrlrh. Arthur Kennedy, M, Feaer
Pace That Thrills, The (63) 0.213
Bill \VII!iinih. Ili chard Martin
Tonon's Savage Fury (81) D. .225
U-x B.iriier. Dorothy Hart, Tatrlc Knowlee
Macao (81) D. .224
Jane Unssell, Bobert MItctaum, WUIIam Brndli
QHalf Breed, The (81) SW. .228
Uobert Yoiinz. J3i)K Carter, Jack Biietel
Narrow Margin, The (71) D..226
rtiarKs .Mcliravt, -Mwle Windsor. J. While
Target (61) 0..227
Tim Holt. Klch.ird Martin. Linda Douitla.'i
Faithful City (85) D . . 303
.lamle Smith. Ben Jo>;ef, Israel llanin
Desert Passage (61 ) D . . 230
Tim Holt, Uichard M.ir tln, Joan Dlion
Clash by~ Night (105) D. .229
Barbara Stanwyck. Kobert Byin. Paul Doiigbu
[0 Lost MmhetMr, Tlw («7) W..SI41
llei Allro. Mary iDlm Key. Blla Piasa
ULeodvllle Gunslinger (54) W..5171
,\iiiri IN.'t> i
t lir . wt-u t..r,:er Rncers. Aonc Prww-n ^
Lcs Miscrobles (104) O, 223 o
Mi li-i.T. I'.itrt C
CWhot Price Glory (111) CO.. 226 ^
Jime> Carney. Dan Daliey. Cerlime Cahet
%» for You (104) M. .5201
B| Dibby.
Oirlbbtan
'* PajiM,
J.-uie
(97)
Atlena
Wymao,
Dahl,
Elbe!
Sir C
Barrymore
AD. 5202
Hardwicke
Beware, My Lovely (77) D . . 302
Ida Lupino, Robert Ityan, Taylor Httlmes
a OWomon of
the North Country
(90) D. .5107
Ruth llussey. Rod Cameron. Uale Storm
OLure of the WHIdemess (92). . .0. .227
Jein IVrers. Jeffrey H inter. W Brer'ixan '
^/l
O. Henry's Full House (117). CD .228 m
Ann- Baiter. CI fan Wet*. Jeannt Oale '
^
Monkey Business (97) C. .2M m
Cary Grant. Glnfer Rogers. MarUye Manree '
m
1
TO
"
Jiftkono Smith (90) AD. .5204
lirCai-lo. John Ireland, James Oalg
imbady
g
Lovn Mo (97). . .M. .5203
9h Rutton, Ualph !kleeker, Adele Jergens
"•") Point, Tho (85) D..5205
Mi.lrten, Meils Smith, E. OBrlen
^10, The (95) AD. .5206
Susan Morrour, Peter Hanson
Lusty Men, The (113) D..304
Susan Hayward. Robert Mltcbum, A, Kennedy
Under the Red Sea (67). . . . . Doc. .305
Hans Ha.13, Lottie Berl, Jerry Weldler
Captive Women (64) D. .306
Kobert Clarke. Mantaret Field. Ron Randell
H Androcles and the Lion (..).... D .
Jean Simmons, Victor Mature, Robert .N'ewllir. \ trti* J r\
gWAC From Wollo Wolla (83). C .5123
.
Judy Canoia. Siri>tien i "e.
id South Pocific Trail (60)
Vmcrtr
W. .5145
June
Rex Allen, tiilrlltj Hoj Hi'rroft^
GRide the Man Down (90) W. .
Brian Donlery. Ella Kama. Forrest Taeka
My Wife's Best Friend (101) C 231
Anne Baiter. Mankmald Carry. C. UcLtod
{
OWay of a Goucho (117) O. 229 O
tlory Calhoua. (ire Tlerney. Huth Marlo«r
i
^
Something for the Birds (81) ..C. 238 3
Victor Maiore. Punda .Neal. Edaond Gwsarl go
OBIoeAeMnds of Broadway (90). 236
Mml Gaynor. ?ci t RaJ% MItil »* to Boll (91 ) M . . 5209
,
('j^ U
'!

.
.
.
,
.
.
FEATURE CHART I
UNITED ARTISTS 3 U
aChicogo Calling (74) D.11S2
Dan liur>e», Jlary Anderson. B. Hliott
g3)Lotan|
Geisha Girl (67) D.
Manha Hyer, Btli Andrews
House of Darkness (63) . . . . D.
Laurance Harvey. Susan Shaw
Kid Monk Boroni (80) D.,
Bruce Cabot. Mona Knoi
OMaytime in Moyfair (74). D..
Michael Wlidtng, Anna Neagle
My Death Is o Mockery (67) D..
Donald Huston. Katherlne ByroD
Wall of Deoth (82) D.
Laurance Harvey, Susan Show, SAiirJ
ASTOR
REISSUES
Daniel ond the Devil (1 12). D,
Edu.ird Arnold. James Craig
Guest in the House (121).. D..
Aniic Baxter, Italph Bellamy
Mad Lover, The (86) D .
Paul Andor. Claudie liriike
Naughty Widow, The (100) D..
Jane Uus>ell, Louis Hay^ard
g) Without Warning (75) D.1168
Adam Williams. Meg Randall. Edward Blnns
61 Red Plonet Mars (87) D.1169
Peter Graves, .\ndrea King, Oley Lindgren
S Fighter, The (78) D.1 167
Itichard Conte, Vanessa Brown, Lee J. Cobb
g ©Tales of Hoffmann (111).
Moira Siiearer, Robert Helpmann
.M.1170
j Confidence Girl (81) D.1173
Tom Coiraay. Hillary Brooke. Aline Towne
Oil Outcast of the Islands (92) D.I 172
Itiiliili lilcliardson. Trevor Howard, W. Hiiler
f;$ Actors and Sin (85) CD. 1158
Edward G. Robinson, Marsha Hunt, £. Albert
S High Noon (85) SW.1159
Gary Cooper. Grace Kelly. Uoyd Bridges
llJ@lslond of Desire (94) 0.1160
Linda Darnell. Tab Hunter. Donald Gray
SI Pork Row (83) D.1177
Gene Evans. Mary Welch. Herbert Heyes
^ Cry, the Beloved Country (96).. D. 1171
Canada Lee, Sidney Poitler, Charles Carson
Id Untamed Women (70) F,1178
MIkel Conrad, Doris Merrick, Mark Lowell
iSRing, The (79) 0.1179
Gerald Mohr. Rita Moreno. Lalos Rlus
5? Thief, The (85) D. .1184
Hay Mlllanil. HIta Gam. Martin Gabel
an Limelight (143) CD. .1183
Charlie Cbaplln. Claire Bloom. Nigel Bruce
Outpost (n Malaya (..) D.
Cluiiileitc Colbert. Jack Hawkins
©Monsoon ( . . ) D .
Ursula Tlielss. George Nader, Diana Douglas
Gloss Woll, The ( . ) D . .
Vlttorlo Gassman. Gloria Grahame
OBobea in Bagdod (..) C.
Pauletle Goildanl. Gypsy Rose Lee. J. Bole
Koniai City Confidential (..)..0..
John Payne. Colcon Gray, Donna Keed
.D..218
Drake
.219
Red Ball Express (84)
Jeff Chandler. Ales Nicol. C.
©Bronco Buster (81 ) D
John Lund. Scott Brady. Joyce Hoiden
No Room for the Groom (82). . .C. .220
Tony Curtis, Piper Laurie, Spring Byingtoo
©Ivory Hunter (98) D..221
Anthony Steel. Dinah Sheridan. M. Edwards
©Scorlet Angel (80) D . . 222
Yvonne DeCario, Rock Hudson. Richard Denning
Just Across the Street (79) C..223
Ann Slicridan. Joiin Lund. Robert Keith
Island Rescue (87) CD. .283
David Niven, Glynis Jobns, G. Coulourls
©Has Anybody Seen My Gal
(89) C..226
Chailes Cohurn. Piper Laurie, GIgl Perreau
Francis Goes to West Point (81).C. .224
Donald (rConnor. Lori Nelson
Solly and Saint Anne (90) CD.. 225
Atin Biytb. Edmund Gwenn, John Mclntire
©Duel at Silver Creek, The (76) SW. .228
Audie Miirpliy. Falib Iiomergue. 8. McNally
Lost in Alaska (76) C . . 229
Bud Abbott, l^u Costello. Mitzi Green
©World in His Arms, The (104). .0. .227
Gregory Peck, Ann Bb'th, Anthony Quino
©Untomed Frontier (75) $W . .230
Josepl) Cntten. Slielley Winters, Scott Braiiy
©Son of AM Boba (75) F. .231
'I'ony Curtis, i'iitcr Laurie, Cabot
Susan
Bonzo Goes to College (81). . . .C. .232
Maureen O'Sullivan, Edmund Gwcnn, 0. Perreau
Bock of the Front (87) C. .233
Tom ^veli. Harvey Lembeck. Marl Biancbard
©Yonkee Buccaneer (86) AD.. 234
Jell Cliandlcr, Sriitl Hraiiy. Sulim Bali
©Horizons West (80) SW . . 235
RutxTt Ryan, .lulla Adams. Rock Hudson
Stranger in Between, The (83).. D.. 284
Dirk Bogarde, Jon Whltely, Elizabelb Seilari
©Raiders, The (80) SW. .301
Richard Conte. VIveca Lindfors. B. Britton
Because of You (95) D..302
l-orrlla Younv;. .Iclt rliaiuller, Nlcol
Alex
It Grows on Trees (84) C. .303
Irene Dutuie. Dean Jagger, Joan Evans
Black Cottle, The (81) D, .304
lllchard Greinc. Hurls Karluff. B. McNally
©Against All Flogs (..) D..
Errol Flynn. Maureen O'llara
d Mara Moru (98)
O..120
Errol Flynn. Ruth Roman. Raymond Burr
53 San Francisco Story, The (80) . . . D. . 121
Joel McCrea, Yvonne DeCarlo, S. Blackmer
5 ©About Face (94) M..122
Gordon MacKea. Eddie Bracken. V. Gibson
H ©Carson City (87) SW..123
Randoipli Scott, Lucille Norman, R. Massey
I13]©3 for Bedroom C (74) C..124
Gloria Swanson, James Warren, Fred Clark
; Winning Team, The (98) D..125
Ronald Reagan. Doris Day. Frank Lovejoy
61 ©She's Working Her Way
Through College (101) M..128
Virginia Mayo. Ronald Reagan. Gene Nelson
i W©Story of Will Rogers, The
(109) D..129
Will Rogers jr.. Jane Wyman, N. Beery jr.
j
©Where's Chorley? (97) C . . 1 30
Kay Bolger, Aliyn McLerie. R. Shackieton
j Big Jim McLaln (90) D..I31
John Wayne. Niuicy Olson. Jim Arness
i
©Crimson Pirate, The (104) AD, .202
Burt Lancaster. Eva Bartok. Margot Grahame
611 ©Miracle of Our Lady of Fotimo,
The (102) D..203
(jllhert Roland. Susan Whitney, Angela Clark
i§ ©Springfield Rifle (93) SW..204
Gary Cooper. Pliyllis Thaller, Datid Brian
[(] Operation Secret (101) D, .205
Cornel Wilde, PbylUi Thaxler, Steve Cochran
S] ©Iron Mistress, The (110) D.
Alan Laid. Virginia Mayo, Air KjeUIn
Cattle Town (. .) W. .
Dennis MorRau. Rita Moreno. Philip Carey
.206
©Abbott and Coilallo Meet
Coptoln Kidd (. .) C. .
Bud Abbott. Lou CoRleiio. Qiarles Laughton
COLUMBIA
;
Ladies of the Chorus (61)..C..]
Maril>Ti Monroe, .\dele Jergena
Mine With the Iron Door, Tkel
(66) D.
Bichard Arien, C. Parker, Henry D. I|
LIPPERT
Captain Kidd (..) D..1|
Raiidoipb Scott. Ciiarles Laughton
Great White Hunter (..).. D..I|
Giegory Peck. Joan Bennett, Bobert .
PARAMOUNT
Cleopatra (. .) D.
Claudette Colbert, Henry WUeoion
RKO RADIO
Annie Oakley (91 ) R.
BarUura Stanwyik. Preston Fester, ll|
Alleghany Uprising (81)....D.
Jolin VV.'tj-nc. CLiire Trevor. George ft|
King Kong (100) D.
Fay Wray. Bruce Cabot, It Armsl
Leopard Man (66) 0,
Denni.> ii'Keefe. M.irpo
Look Who's Laughing (79).. C.
Fibber McGee ;ind .Molly. Lucille Bill
Too Many Girls (85) M..
Lucille Bali, Desi Arnaj, Ann Miller
REALART
©Canyon Passage (92)
^-il
l);ma Aniiiows. Susan Hayward, B,
Code of the Streets (69)... D.
Little 'loUBli Guys. 11. Carey. F. TIMBIJI
Itichard His. Lon Oialiey. Wendy Bairill
Cuban Pete (61) CI)
Desi Arnez, Bthel Smith
©Frontier Gal (84) W..
YMiniie lit'Catlo, ItiKl Cameron, An4f 1
Inside Job (65) C.l|
Alan Curli,s. Aim Rutherlurd, Pr«'
Lucy Goes Wild (90) C.ll
Lucille BiUI, George Brent
Mug Town (60)
|
C.1|
Head b"nd Kid's, Little Tough Guys
Summer Storm (92) D.
Linda Uarnell. George Sanders
Swindlers, The (76) 0.
Dan Duryea, Klla Kalnes, \Villla> B|
CENTURY-FOX
20th
©Black Swan, The (85) D..
'l^iulie i'i)»er, Maiiri'en (I'llara, L. C|
©Leave Her to Heaven
(110) D..
Gene lliriu-y. Cornel Wilde, JealllH
Rains Come, The (9S) D..
Tyrone Power, .Maureen O'Uarm, L. Cff
This Above All (110) D.
Tyriiiie i'liurr. Joan Fnnlalnr. Iliaiia j
©To the Shores of Tripoli
(86) D.
John I'ayne. Uaitreen O'liara. Randolpl
UNITED ARTISTS
Red River (125) W..
Jolin W.iMir, .Montgomery Cllft
©Tulsa (88) D..
SuAitn llayitird. lEobert PrcNton
Guest Wife (90) C.
CLmilillc ColbiTl, lion Ameche
It's in the Bog (87) C.
Frid Allen. J:ick Brnny. Dm AbmIW
Lody Vonlihat, The (95). .
D..
Mieluel. Redgrave. Margarel loctl*

I
CMked
,
^
I
'
,
i-Sle«cin'
I
313-52
. 6-26-52
-
'
i"F«*,
lifted by company, in otdor o> roloOM. Running dm* lollowi titlo. Fint dot* l> nalloaal
e
Hv MMnd tht dot* of rovlow In BOXOFFICE. Symbol botwtan dot** U ralln« from SOXOFflCI
,1, ^^ V«»y Good. + Good. 2 Fair.
I,
Columbia
TItIt R(l. DJti Ratini Rti'<
ANIMAL CAVALCADE
N>. 5 (11).... 6- 5-52 * 6-21
No. 6 (10).... 8- 7-52 - 9-13
1952-53 SEASON
tm lo- 1 (9) 10- 9-52 ± 10-18
iVALCADE OF BROADWAY
Sffillt (10) 4-24-52 +6-7
Cabtn (9) 6-12-52 * 7-26
COLOR FAVORITES
(Technicolor Reisiues)
IT Lmi (7) 3-13-52 ± 4-12
•t Sm (7) 4-10-52 ±5-3
6r (8) 5- 8-52 * 5-31
Ckaitci (8) 6-1252 + 6-21
ilk aualam Ean OY^) 7-10-52 :t 7-26
It I FrH Pond (8) 8-14-52
1952-53 SEASON
and tlia Grapes
; t F«
(TV,) 9- 4-52
Wijxamj (8) 10- 2-52
idge Ttouliles (7). 11- 6-52
Ciickoa I.Q. (7)... 11-27-52
T\ cc
iW v*
;WMi ami
gliCt Lm
Erta My
COMEDY FAVORITES
1 1 (Raissuei)
lUl Vmi Won't Squawk?
4-17-52 5-31
Bored (16) . + 7-19
1952-53 SEASON
Cuckoa7 (19) 9-18-52 ± 10-18
Berth Marks
i
'I
UV«) 10-23-52
JOLLY FROLICS
M ot» Toot loot (8)... 3-27-52 ff 4-12
HiHit the Kid (7) ... 6-26-52 H 5-31
19S2-53 SEASON
Rtlhad (7) 9-25-52 -|- 10-18
Wiu (..) U-27-52
MR. MAGOO
(Technicolor)
I
(Tedinicoltr Cartoons)
if Snatcher (7) . . 5-29-52
+ 6-28
Bd Blue Blues (7) 8-28-52
1952-53 SEASON
H 9-13
Footsy (7) 10-23-52 ff 10-25
SCREEN SNAPSHOTS
Mr. Rhythm. Frankie
(10) 3-20-52 -f-
5-10
lUnind's Mr. Mom Bet; (10)
Bbh-!
Trotters
3-27-52 -|-
4-24-52 *
hie
„ 10' „ 6-12-52 +
»'. Show Dog (10).... 7-24-52 +
1952-53 SEASON
1 nter's Holiday (10)).. 9-25-52 + 10-25
" 'ini Skates (..) 10-30-52
in' Mat-Adors ( . . ) . 11-20-52
SERIALS
•« the Congo
CtHwters
4-10-52 +
5. 3
5-31
7-26
10-18
4-19
Poor. = Vary foer. 9 Indlcotot colo> »tio

.
.
9-15-52
7333 Musical Moments (7) . .
SHORTS CHART
LANTZ CARTUNES
(Technicolor Reissues)
7325 Sliphorn King of Polaroo
(7) 2- 4-52 + 2-23
7326 Crow Crazy (7) 3- 3-52 ± 4-26
7327 Reckless Driver (7) 3-31-52 -|-
4-28-52 +
6-28
6-21
7328 Poet and Peasant (7)
. . .
7329 Mousie Come Home (7) 5-26-52 -t- 8- 2
7330 Fairweather Fiends (7) 6-23-52 + 8-23
7331 Apple Andy (7) 7-21-52
7332 Wacky Weed (7) 8-18-52
(IS) 7- 2-S2 + 8-23
7309 Dick Juroens and Orch
(15) 7-30-52 -I- 8-30
7310 Billy May and His Orch.
(15) 8-20-52 -f 9-20
7311 Jimmy Dorsey Varieties
(15) 9-25-52 + 10-18
TWO-REEL SPECIALS
'202 Knights of the Highway
(17) 6-18-52 +t 8- 2
VARIETY VEWS
7343 Sail Ho! (9) 2-25-52
7344 Rhythm on the Reef (9) 4-14-52
7345 Army's Finest. The (9) 6-16-52 . . + 4-19
7347 Village Metropolis
7346 Future Generals
(9) . .
(9) . . .
9- 8-52
8- 4-52 -f
+
8-30
9-13
7348 Man in the Peace Tower
(..) 10-13-52
WOODY WOODPECKER CARTUNES
7352 Born
(Technicolor)
to Peck (7) 2-25-52 + 2-23
7353 Stage Hoax (7) 4-21-52 -|- 4-19
7354 Woodpecker in the Rough
(7) 8-14-52 -I- 6-28
Scalp 9- 8-52 -|- 9-20
7355 Treatment (7) . . .
7356 The Great Who-Dood-lt
(7) 10-20-52 -t- 10-18
Warner Bros.
Prod. No. Title Ret. Date Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8306 From Hand to Mouse (7) 2- 9-52
8307 Brave Little Bat (7)... 3-15-52
8308 Snow Time for Comedy
(7) 4-12-52
8309 Hush My Mouse (7) . . . 5- 3-52
8310 Baby Bottleneck (7) 6-14-52
8311 The Bug Parade (7)... 7-12-52
8312 Mcrrie Old Soul (7)... 8- 2-52
8313 Fresh Airdale (7) 8-30-52
1952-53 SEASON
9301 A Feud There Was (7).. 9-13-52
9302 Daffy Doodles (7) 10-11-52
BUGS BUNNY SPECIALS
(Technicolor)
B726 Foxy by Proxy (7) 2-23-52 +|
8727 14 Carrot Rabbit 3-15-52 -f
(7) . .
8728 Water, Water Every Hare
(7) 4-19-52 +
8729 The Hasty Hare (7) 6- 7-52 ±
8730 Oily Hare (7) 7-26-52 ±
1952-53 SEASON
Seasoning (7)... 9-20-52
OF THE SCREEN
9723 Rabbit
CLASSICS
9101 Monsters of the Deep
(20) 9-27-52
FEATURETTES
8104 Gun to Gun (20) 3-22-52
8105 The Mankillers (16) 5-17-52 -f-
8106 Trial by Triooer (20).. 7- 8-52
JOE McDOAKES COMEDIES
8404 So You Want to Enjoy
4-26
6-21
6-28
8-30
8-23
7-26
Life (10) 3-29-52 ± 6-28
8405 So You Want to Go to a
Convention (10) .... 6- 7-52 i 8- 2
8406 So You Never Tell a Lie
(10) 8- 2-52
1952-53 SEASON
S405 So You Want to Go to a
Dentist (10) 9-20-52
MELODY MASTERS BAND
(Reissues)
8803 Richard Hiraber and Orch.
(9)
2- 9-52
8804 Harry Owens' Royal
. . 6-21-52
Hawaiians (10) 4-12-52
8805 U.S. Navy Band (10) .
8806 The Serenariers (10)... 8-16-52
1952-53 SEASON
9801 Freddie Fisher and Band
(10) 10-11-S2
MERRIE MELODIES
(Technicolor)
8709 Feed the Kitty (7) 2- 2-52
8710 Gift WrapDCd (7) 2-16-52
8711 Thumb Fun (7) 3- 1-52
4-19
5-10
11 5- 3
8712 Little Beau Pepe (7)... 3-29-52 8- 2
8713 Kiddin' the Kitten (7). 4- 5-52 -I-
6-28
8714 Liltle Red Rodent Hood
(7)
5- 3-52
8715 Sock-a- Doodle- Do (7)..
+ 7-26
5-10-52
8716 Beep Beep (7)
5-24-52
8716 Ain't She Tweet (7)... 6-21-52 -f 8-30
8718 The Turn-Tale Wolf (7). 6-28-52 4+ 8-23
8719 Cracked Quack (7) 7- 5-52
8720 Hoppy-Go-Lutky + 8-23
(7) 8- 9-52
8721 Goingl Going! Gosh! (7) 8-23-52 -f- 10- 4
8722 Bird Id a Guilty Cage (7) 8-30-52 4 10- 4
1952-53 SEASON
9701 Mousewarming (7) 9. 6-52 -t- 11. 1
9702 The Egj-ciUd "
="^ -I" "
Rooster

Opinions on Current
Productions; Exploitips
(FOR STORT SYNOPSIS ON lACH PICTURI, SII R[VIRSI IIDI,
Million Dollar Mermaid
F
Mgiiul
(Ttchnieolor)
MGM (312) US Minutos Rat Oac. 26. '52
Rominiaconl ol Iho carolreo dayo whon no oxp^n:"^ '.•.t.\
spared in mounting filmuaicals, this Esther Willin r
soems inevitably destined to ploy to capacity ax. i
every situation into which it is booked. Among t.'i .
lana
who are devotees ol spectacle and sweeping, colorful production,
the lilm will become an enthusiastic conversation
piece which, oi course, will aid its extended and subsequent
runs. It's a natural lor prolitable merchandising. In addition
to the weight ol the cast, the opulence and Technicolor,
there is the fact that the yarn is based on the lile
ol widely known Annette Kellerman, which made a heartwarming
screenplay. Performances, under Mervyn LeRoy's
skilful direction, are up to the standards expected Irom the
aggregation oi established mummers. The leature's over-all
impressivcness and excellence is a, solid credit for Producer
Arthur Hornblow jr.
Esther Williams, Victor Mature, Walter Pidgoon, David Brian,
Donna Corcoran, Jesse White, Howard Freeman.
Androcles and the Lion
F
Comedy
S.itire
RKO Radio (368) 98 Minutes Rel. Oct. 28. '52
Producer Gabriel Pascal's screen version ol Bernard
Shaw's satirizing ol the glories ol Rome and its Christian
inartyrs probably will be enthusiastically patronized and
loudly acclaimed by those who seek in motion pictures
that quality they designate as 'good theatre." It is opulently
produced, skilfully directed and richly cast. Nonetheless,
it appears that shrewd and concentrated exploitation
will be highly necessary if the lilm is to be a financial
success in its average bookings. Fortunately, there is much
upon which such merchandising can be built—the nameheavy
lineup of mummers, the literary genesis and spectacle,
principally. In developing the Shavian wit and philosophy
the picture has many subtle situations. The laughs, are few,
which may prove disappointing to run-o'-mill ticket buyers,
especially inasmuch as Alan Young, funnyman of radio
and video, is in the title role. Directed by (Chester Erskine.
lean Simmons, Victor Mature. Robert Newton, Maurice
Evans. Alan Young. Elsa Lanchester. Reginald Gardiner.
Sky Full of Moon
MGM (311) 74 Minutes
p
Drami
ReL Dec. 12. '52
Just what the reaction of the average cross-section ol
theatregoers will be as concerns this film venture is dillicult
to predict. It's definitely olfbeat stuff, incapable of
clear-cut classification either as a western or as a romantic
drama but, rather, emerging as an admixture of the two
categories. A rather provocative title will probably work in
its favor and booked as half ol the ordinary run ol dual
bills, the feature offers an array of good performances, although
the cast is not too heavy irom the marquee and
exploitation standpoint. Producer Sidney Franklin jr. imparted
an air ol realism to the iilm by photographing the
bulk ol it on location in and around Las Vegas, while
Norman Foster is credited as both writer and director. Merchandising
eiiorts could best be hinged on the rodeo circuit
and gambling casino backgrounds, with some emphasis
on the out-ol-routine story.
Carleton Carpenter. Ian Sterling. Eeenon Wynn, Robert
Burton, Elaine Stewart. Enunett Lynn.
-lin.
ull; ing «
••oitr'
Kansas City Confidential F
United ArtisU ( )
lai
vi
I!
• : .
/ i-rollloblo :
' -
99 Minute* R«L D«c 'S3
i.>«jr» Ihfillof t'jti Ofrj'^ Iho
:«d crime aerio* lh«y waici.
::. :t.:.j loaluraa
, ^
literally overflowing with action and suspensekeep
the spec'T'^:-: on tht edges ot their seat
the way. Hi'i '<
yam is also unu.-.
but through
, it l.v developed to
believable c&i.-.u-.o:;. A.; cast is midj.
as concerns marquee mi ; .!y every pe:
rates a rave, as does the trigyr :'i.i: direction ol Phil K-;.Ti'.,n
Produced by veteran Edward Small under the banner ol
Associated Players and Producers, this initial ollering should
have showmen crying lor more Irom the same source.
John Payne. Coleen Groy. Preston Foster, Jack Elam. Dona
Drako, Novillo Brand. Leo Van CloeL
Pony Soldier ^
(TKkalcotar)
20lh-Fox (237) 81 Minutes ReL Nov. '52
Seldom in the annals oi making the so-called superwestern
have more Injuns been assembled lor one r,ic!u.-e
They raided, hunted and fought against some oi
rugged and beautiiul scenery the great west can .
and their activities were photographed in unusually ei:ective
Technicolor. Endowed with such lush productional accoutrements,
lor which Producer Samuel G. Engel is given credi!,
the iilm had possibilities oi attaining greatness. It misrod
that exalted classilication, however, because oi scripting
weakness. In iact, the story is remindiul oi a Renfrew serial
or comic strip. Because ol those inherent qualities and sheer
weight ol mountings, action ians will be happy v.;:h the
oiiering. and ii exploitation, stressing spectacle, :3 aimed
at them, business should be satisiactory. Tyrone Power's
periormance is strong. Joseph Newman directed for tempo
and maximum action.
Tyrone Power, Cameron Mitchell. Thomas Gomez. Penny
Edwards. Robert Horton. Stuart RandalL Howard Potrie.
Voocioo Tiger p
Actio*
Columbia (518) 67 Minutes ReL Not. '52
The latest entry in the Jungle Jim series has a lull quota
of chases through the jungle with savages in close pursuit,
weird witch-doctor rituals and hand-to-claw lights with wild
animals—all guaranteed to thrill neighborhood audiences
composed mainly of youngsters or dyed-in-the-wool action
fans. Exhibitors can exploit Johnny WeissmuUer's name
draw and tie in with the widely read "Jungle Jim" comic
strip to good boxoffice returns. The story is probably no
more fantastic than others oi this type except that it includes
a night club dancer and lour chorus girls, whose plane
is lorced to land in the jungle. The blond, scantily-clad
Jeanne Dean, is an additional selling point ior the males.
Weissmuller gives his usual stolid periormance, but has
ample opportunity to display his prowess on land and in
the water. Tamba, a cute chimp, gets a lew laughs. Soon
Katzman produced and Spencer Bennett directed.
Johnny Weissmuller, Jean
Byron, James Seay, Jeanne Dean.
Rick Vallin, Robert Bray. Charles Horvalh, Michael Fox.
Breaking Through the Sound Barrier
United Artists (- -) 109 Minutes ReL-
A Melodrana
The main interest in this British lilm lies in its dramatic
scenes ol pilots testing jet planes with the intention ol
breaking the sound barrier, and in picturesque backgrounds
oi plane hangars, crash crews and control towers. These
will appeal to audiences partial to air travel, especially in
the jet age that is approaching. On the other hand, despite
the work ol Ralph Richardson, who starred in "The Heiress"
and is lavorably known to U. S. audiences, the story moves
slowly because ol repetitious conversations between
learlul wives and their reckless pilot husbands. Its present
length makes it a top lecture, and it does not rate that position.
Exploitation would have to stress the jet angle, with
some mention ol the strain on the lives oi the wives ol the
pilots to attract women into the theatre. David Leon produced
and directed.
Ralph Richardsot^ Ann Todd, Nigel Patrick, John Justin.
Dinah Sheridan. Joseph Tomelty. Denholm Elliott.
1424 BOXOmCE
Thta
' lie- fatrr
Captain Black Jack
F
Dfiai
Classic Pictures 90 Minutes BeL
Three oi Hollywood's top character players. George
Sanders. Agnes Moorehead and Herbert Marshall, ore unable
to give much credibility to a conlusing melodraria ol
smuggling on and around the Mediterranean island ol
Majorca. However, with their name value and cm expicitable
title, the picture will get by in the action houses or as a
supporting ieature in neighborhood spots. Produced and
directed by Julien Duvivier, director oi "Comet de Ba!" and
other outstanding French iilms, whose name will mean something
in art theatres, the picture has obviously been badly
cut to the extent that the characters' motives ore not clearly
delined. The rocky cliiis, sunny harbors and beaches and
the provincial aspects oi Majorca have been strikingly
photographed, olten to the detriment ol the story line, but
they give the lilm great authenticity. Classic is at 1560 Broadway,
New York City.
George Sanders. Potricia Roc. Herbert Marshall. Agnes
Moorehead, Marcel Dalio. Howard Vernon, Jose Nieto.
November 8, 1952
1471

. Dope
. . With
. . and
. . And
. . The
. . Who
. . That
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
;'
THE STORY: "Kansas City Conlidential" (UA)
Using three masked accomplices—all ex-convicts and none
known to the other—Preston Foster stages a $1,000,000 bank
robbery, the getaway being made in a florist's delivery
truck. Foster arranges a carefully planned rendezvous to
split the loot. Meanwhile John Payne, who also drives a
florist's truck, is arrested and reluctantly released. Determined
to track down the mobsters who he believes have
framed him, he catches up with one of the robbers in Mexico
and suspects—correctly—that Foster is planning to doublecross
his associates and collect the reward for their capture.
Foster, accompanied by his daughter, Coleen Gray, now
attempts to spring his trap, but he and the crooks are wiped
out in a gunfight; cleared of suspicion, Payne proposes marriage
to Coleen.
CATCHLINES:
. . Don't Miss the Thrills
He's a Man With a Plan ... He Is Going to Pick Up One
Million Dollars—the Easy Way ... By Staging the Most
Daring Bank Robbery of All Time .
and Excitement.
I- 8-5
'-26-'^
(5-17
«-2]
THE STORY:
"Million Dollar Mermaid" (MGM)
Esther Williams portrays Annette Kellerman, the famed
Austrqlian-born beauty, who as a child suffers a polio
attack. It is found that swimming is the cure, and she goes
on to success as an amateur. En route to England, she
meets Victor Mature on shipboard, and he—a fast-talking
promoter—sells her on the idea of turning her swimming
into cash. They come to America, but have no success
until Esther appears on the beach in what—for those times
—was a very scanty one-piece bathing suit. As the result
of the attendant notoriety, she goes on to fame and fortune,
but she and Mature quarrel and split up. Esther travels
to Hollywood to appear in a movie, suffers a back injury,
and is reunited with Mature for the happy ending.
CATCHLINES:
. It's Packed With Beauty, Fun and Music Will
Never Be Equaled . . . Here Is the Miracle Musical of the
Season . Esther Williams at Her Gorgeous, AU-
Time Best.
THE STORY: "Pony Soldier" (20th-Fox)
THE STORY: "Androcles and the Lion" (RKO)
In 1876 a tribe of Canadian Cree Indians crosses the
border into Montana to raid their enemies, the Blackfeet and
Sioux, and to wage war with U.S. cavalry troops. Tyrone
Power, of the Royal Canadian Mounted Police, and Thomas
Gomez, a half-breed scout, are ordered to go to the Cree
camp, release white prisoners being held as hostages, and
escort the tribe back to Saskatchewan. Awed by Power's
bravery, the Crees agree to return, but Cameron Mitchell,
the war chief of the tribe, leads an angry insurgent group
which takes Penny Edwards, one of the white hostages, and
starts to burn her at the stake. Power rides after the
abductors; a fierce battle ensues, and he rescues Penny. The
Cree chief then orders his people to return with Power and
Gomez back to the Saskatchewan reservation.
CATCHLINES:
Torn From History's Flaming Pages . . . Here Is a Sweeping,
Action-Packed Thriller ... Of the Early Days of the
Fabulous Royal Canadian Mounted Police.
Alan Young, a devout Christian during Caesar's time in
Rome, is fleeing to the hills to escape persecution when he
stops to remove a thorn from the paw of a lion. Captured
by Roman soldiers, Alan and his wife join other Christian
prisoners, including Jean Simmons, a beautiful noblewoman,
and Robert Newton, a mighty warrior, who are being
marched to the emperor's palace. En route Victor Mature,
captain of the soldiers, is smitten by Jean's charms, but
she refuses to have anything to do with him because he is
not a Christian. At the elaborate but brutal games staged
in the Colosseum, Newton's bravery so impresses Caesar
that he is spared; then Young, thrown into the arena, meets
the lion he had aided, which refuses to harm him, and
Caesar is convinced of Christianity's power.
CATCHLINES:
From the Flaming Pen of George Bernard Show . . . His
Wittiest Satirical Comedy . . . Transformed Into the Year's
Outstanding Motion Picture Attraction ... A Glorious Movie
Experience.
^
THE STORY: "Voodoo Tiger" (Col)
. .
Jungle Jim (Johnny Weissmuller), accompanied by Jean
Byron, British museum worker, leads an expedition into the
interior of Africa on a government mission to find Michael
Fox, a Nazi war criminal who has escaped with French art
treasures. Werner escapes in a government plane, which
also has Jeanne Dean, a night club dancer, and her trained
tiger, as well as four chorus girls aboard. The plane crashes
in the Valley of the Headhunters and Miss Dean is able
to prevent the sacrifice of the others to a voodoo tiger
because the natives revere her because of her own tiger.
Jim is captured, however, and forced to fight a wild lioness.
He escapes with the others and the natives follow in hot
pursuit. He dynamites the pass and Fox is captured and
the girls rescued.
CATCHLINES:
Jungle Jim Breaks Voodoo's Savage Spell . . . See the
Human Sacrifice to the Sacred Tiger as Five Chorus Girls
Are Trapped in the Valley of the Headhunters . . . Jungle
Voodoo
Jim on the Trail of a Stolen $2,000,000 Treasure .
Vengeance Runs Riot.
V15-5
THE STORY:
"Sky Full of Moon" (MGM)
Carleton Carpenter, a young cowboy, arrives in Las Vegas
to enter the annual Helldorado, and finds he hasn't enough
money for the entrance tees. In a gambling casino operated
by Keenan Wynn he hits a winning streak on the slot
machines, meets and falls in love with Jan Sterling, a changegirl.
Trying to increase his winnings so he can send the
homesick Jan back to Kansas, he loses it all, then hits a
$150 jackpot legitimately, although Wynn suspects him of
tampering with the machine. Jan and Carleton discuss the
dream of some day owning a ranch of their own; then Jan
disappears, after squaring Carleton with Wynn. In the
rodeo Carleton is thrown quickly, but with the optimism of
youth goes back to the ranch, back to work to pick up the
stake that will bring him to the rodeo again—next year.
CATCHLINES:
The Excitement of the Rodeo . Fever of the Gambling
Tables . the Wistful Romance Between a Young
Cowboy . a Blonde Beauty . had a Fast
Answer for Everything . . . Except His Love.
THE STORY: "Captain Black Jack" (Classic)
George Sanders, smuggler who is awaiting a shipment of
dope on the island of Majorca, agrees to take a small
number of refugees from a sinking tramp steamer and offers
Patricia Roc a free trip. She refuses but she is later knocked
unconscious by the captain, Marcel Dalio, and taken ashore
before he sinks the vessel with all its other passengers.
Later, after Miss Roc becomes companion to Agnes Moorehead,
wealthy eccentric who is actually a crook, she again
meets Sanders and blames him for the ship tragedy. Miss
Moorehead uses the girl to get information from Sanders
and she eventually falls in love with him. Although Sanders
recovers the dope shipment from Miss Moorehead, he destroys
it, but is killed just as he is escaping territorial walers with
Miss Roc.
CATCHLINES:
Goorge Sanders, Agnes Moorehead and Herbert Marshall
in a Thrilling Mediterranean Chase ... He Was Known as
Captain Black Jack But Love Changed His Colors . . . Actually
Filmed on the Sun-Drenched Romantic Island of Majorca
Smuggling in the Mediterranean.
Sre..
8- 9,
8- 9
THE STORY: "Breaking Through the Sound Barrier" (UA)
John Ridgefield manufdctures jet planes designed to fly
taster than sound. Susan, his daughter, is married to Tony
Garthwaite, the man her father has chosen to fly his new
plane through the sound barrier. Believing that human life
is more important than human progress, she condemns her
father's aims as senseless ambition. Her brother, Christopher,
and Tony both die in their attempt to live according
to her father's ideals. Another attempt is to be made on
the sound barrier. This time Philip Peel, Tony's best friend,
is to fly the plane. Susan tries to dissuade both Phillip and
her father. The flight takes place and Philip flies through
the sound barrier, landing without accident. Susan's lather
breaks down. For the first time they understand each other.
CATCHLINES:
Spine-Tingling Drama Woven Around a Jet Plane That
Attains Supersonic Speed . . . Men Die and Women Weep
as a Jet Plane Crashes the Sound Barrier . . . Reckless
Test Pilots Crash the Sound Barrier in Latest Jet Planes.

'
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1J5. 15c p«r word, nunimum Sl.SO. caab with copy. Four injarliotu lor price ol thr**.
'OING DATE: Monday noon preceding publication date. Send copy and aniwere 10
Box Numbers to BOXOFTICE, 825 Van BrunI Blvd.. Kama* City 24, Mo. •
HELP WANTED
liattl projiclionltt: 43 hour> weekly,
poiltlm. >'•" "prrlrnct. iMo ««lary it-
Mipllol TllMlre. Halrrbury. Conn
POSITIONS WANTED
iriKKl DrKi'in thtjtrc manigir. Milnlcnihun.
Klorldi i>r culrrn lUICf.
, 1U5 VellM Aie.. Vlneland. N. J.
in««w for lictrolt circull. 8tile
I
theatre, alert attractWe trade center. Excellent
modern building, small home Included. .Mlle-hlgli
health climate, outstanding fishing, huntiu',;
$40,000. $18,000 down. Photographs loaned.
Wonderful living area. Boxofflce. 4903.
Within living distance Dallas. Only theatre,
city 3,800. New factory, 200 homes building
Owners profit figure 1952, $17,500 Include^
sturdy brick corner. $41,500. $16,500 dovin.
Arthur Leak, 3305 Caruth. Pallas, Tex.
Theatre, east central Kansas, county seat town
Long established, two owners 20 years. 370 seats,
RCA booth, building 50x100 with rentals. .Net
over $15,000 for 1951. Reasonable terms, 8
years to pay. Boxofflce. 4911.
For sale by owner: Small central Wisconsin
town, brick building In heart of dairy land Oil
heal, air conditioned Out of TV area. Short
term payout spot. Boxofflce. 4916.
For sale by owner: Small tovm theatre. 435
seats. Excellent equipment, progressive growing
town In central Oklahoma. $30,000. Almost new
biiUdlng can be bought If desired. Write Boxofflce.
4913
Theatre for sale or trade. Cement block construction,
air conditioned, 329 seals. Built new
1947. Owner and three sons recalled to navy
Look It over. Make offer. Reading Theatre, Heading.
Mich.
Only theatre southern Wisconsin town o' 4.000,
465 seats; completely remodeled: excellent for
family operation. Business okehl Long renonablc
lea.sc. Total price $15,000. Terms. Boxofflce.
4924.
Forced to sell. Rood paying, small town. West
Texas theatr e. Boxofflce, 4937.
For sale or lease; 600-seat theatre In Chicago
"lint Sivot"; Includes good going business, all
late model equipment. Including air conditioning
and very attractive modern building: In active
business district rated second In volume of outlying
In Chicago. Solidly built up. heavily populated
neighborhood Boxofflce. 4894
Theatre for sale: South central Illinois, locales!
In heart of farming, mining, oil and factory
483 seats; standard equipment Forced to sell
due to health. No agents. Hope Theatre. Sesser.
Ill
Theatre lor sale: Only theatre In town of 3.000
population. 320 seats Simplex projectors. RCA
sound. Newly remodeled front. Snack bar has
all new equipment. $18,000 buys build ng and
i
all. Mr-. Jerry Feldewerth, P. 0. Bos 394, I
Hartford. Ark.
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301 rin» Arts Bid* f.,»ll,i«l l>i«
Oahr UMlrt. briet building 1,000
population, 4(T sMla: f««»">-'i

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JOHN HODIAK • STEPHEN McNALLY • LINDA CHRISTIAIj
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