U.S. Army Social Media Handbook - 25th Infantry Division - U.S. Army

Army Branding
The United States Army social media handbook
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Using Army branding
A brand is not just a logo or an emblem; it is
an organization’s identity. When using Army
branding on social media sites, it is important
to use the correct colors, tagline and imagery.
A brand represents the organization through
distinctive visual elements, which uphold the
integrity of the brand when used consistently
and correctly across all communications.
U.S. Army Brand Portal
www.usarmybrandportal.com
The U.S. Army Brand Portal provides brand
elements such as Army logos, camouflage
backgrounds, color palettes, typography
and released Army photography. The
site also provides guidelines on how to
use those elements together. By getting
brand elements and guidelines from the
same place, people can ensure their use
of Army branding is consistent with the
Army’s own designs.
Staying Army Strong
“Army Strong” is a unique brand of strength.
Everyone is familiar with the tangible power
of the U.S. Army: the Apaches, the Humvees,
the weaponry, the pushups. This campaign
highlights the true strength of our Army—the
strength that lies within each and every Soldier.
It is harder to see, but it is this strength that
makes the U.S. Army the preeminent land power
on earth. Thus, maintaining the same consistent
branding across all Army sites (social media
or otherwise) is vitally important.
ARMY.MIL CREATE
www.army.mil/create
Creating a unit specific brand while following
the Army style can seem overwhelming,
but the Army.mil Create website can
help get you started. There, you will find
Designer, Web Developer and Content
Editor tips that guide you through creating
your own brand. There is even a social
media toolkit your team can download.