U.S. Army Social Media Handbook - 25th Infantry Division - U.S. Army

Case Study: Army Leaders and Social Media
The United States Army social media handbook
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Leaders in action
The previous case studies illustrate how leaders
around the Army have used social media
in garrison and operational environments, but
social media use goes much deeper than that.
It is about the daily interactions and some of
the Army’s highest ranking leaders have tapped
into social media platforms to communicate
with the population at large.
Sergeant Major of the Army
Raymond F. Chandler
www.facebook.com/SMAChandler
twitter.com/SMAChandler
Sergeant Major of the Army Raymond F.
Chandler III uses Facebook to distribute
new Army guidance and information to
Soldiers worldwide. He also uses it to
facilitate discussions about Soldier issues
like training and uniforms.
Reaching out
Leaders across the Army understand that social
media is a new way to connect with various
Army audiences. By reaching out through video,
Facebook and blogs, Army leaders are engaging
a new population of individuals who scour
social media platforms for news rather than traditional
media outlets. Social media helps bring
the news to the user rather than forcing Army
leaders to wait for the user to come to them.
Chief of Staff of the Army
General Ray Odierno
www.facebook.com/RayOdierno
twitter.com/GENRayOdierno
Chief of Staff of the Army, General Ray
Odierno is an advocate of social media.
He actively uses the platforms to engage
with various Army audiences by posting,
commenting, Tweeting and responding
to people who visit his sites.