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F. No. 8 (28)/2010-Exhibiltion Government of India Ministry of Agriculture Department of Agriculture & Cooperation Directorate of Extension (DOE) EMPANELMENT OF CREATIVE/ADVERTISING AGENCIES TERMS OF REFERENCE (TOR) I - Background The Directorate of Extension (DOE), Department of Agriculture & Cooperation (DAC) proposes to empanel Creative/Advertising Agencies for a period of 2 years for awarding different designing work and its implementation relating to exhibitions/fairs and other related events, media publicity, publishing/printing of journals and other suitable work where services of such agencies would be required to be utilized by the Department. II - Scope of Work i. To conceptualize the display panel and to design them in ready to print manner for various exhibitions/fairs/events. ii. To conceptualize and design the print media advertisements in ready to print sizes for release through DAVP or autonomous/associated public sector organizations. iii. To conceptualize and design the cover pages for need based publications in ready to print size. iv. To conceptualize and design the backdrops, hoardings, posters, wall paintings, etc for the Department in appropriate sizes and arrangement of their display throughout the country. v. To conceptualize and design the theme area, models, fascia/fascia murals, etc. for display in various exhibitions/fairs in the country and abroad. vi. To assist the Department in handling display in various stalls/venues based on specific themes/purposes. vii. Any other suitable work where services of such agencies may be required to be utilized by the Department.
-2- III - Procedure for empanelment A total number of 5 such agencies will be empanelled for a period of 2 years on the basis of experience, quality and the amount of their previous work in last three years from among the agencies who submit their profiles along with sample of their works and other necessary details/information required for the purpose in this Department in response to our offer published in 4 national newspapers (2 English and 2 Hindi) 2. The agencies that have submitted their profiles with their previous work and fulfill the Terms and Conditions will be invited to present their best works, preferably in the field of agriculture and related field, before the Selection Committee and the Committee will make recommendations to the Secretary (A&C) about the agencies to be empanelled with DOE, DAC. IV - Terms & Conditions including Eligibility Criteria for empanelment i. The Agency applying for empanelment should be Delhi based or should have a proper office with necessary artists and technical experts in Delhi with offices in different parts of the country. The national presence of the agency may be verified /checked by the Department. ii. The Agency should be INS accredited. iii. The Agency should have minimum 3 years experience in the field including outdoor media. iv. The Agency should have minimum annual turnover of Rs.1.00 crore for each of the last three years. v. The agency should have Net Worth (Minimum) of Rs.3.00 lakh. vi. The Agency should have Service Tax/VAT registration with the concerned Department. vii. The Agency should have sufficient number of media experts/designers/visualizes for giving quality work. This may be verified/checked by the Department. viii. Agencies applying for empanelment should submit their EOI with a Bank Draft of Rs.5,000/- (Rupees Five thousand only) duly endorsed in favour of the Drawing & Disbursing Officer, Directorate of Extension as Processing Fee which will be non-refundable. ix. The Department before the expiry of the term can cancel the empanelment of agencies at any time without assigning any reason. x. The agency will have to make their own arrangements for the execution of the assigned jobs/works in the country.
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Government of India Ministry of Agriculture Department of ...

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