fall 2012 - F+W Media

graphic Design
Archetypes in Branding
A Toolkit for Creatives and Strategists
Joshua C. Chen, Margaret Hartwell
Mirko Ilić: Fist to Face
Dejan Kršić
• Archetypes in Branding is a tool for designers to use when
meeting with clients to help them communicate verbally and
visually
• This tool is based on the one that Chen Design Associates, a
very successful firm, uses with its own clients
• The author’s previous book Fingerprint: The Art of Using
Handmade Elements in Graphic Design has sold more than
14,800 copies
• Before James Victore, David Carson, or Stefan Sagmeister the
original “bad boy” of design was Mirko Ilic. This is his story.
• Mirko’s reputation is that of a rebel and iconoclast, but his
supreme talent as an illustrator, designer, educator, visionary
and leading voice of visual culture puts him in a category by
himself
• Fist to Face is the definitive visual biography of one of the most
famous and respected designers of the past generation
Creating a successful design that meets client objectives and
expectations depends mainly on communication between designer
and client. The 60 archetypes cards are designed to help both parties
choose a strategic and visual direction for new projects by focusing
on brand archetypes and breaking them down into key words and
images.
September | Graphic Design
This book retraces Mirko’s steps as a young child in Serbia, a talented
and artistic youth during the Communist bloc, his early influences and
projects, and his move to the US to become the art director of Time
magazine and an illustrator of growing fame and influence. Readers
will learn about his many well-documented collaborations as well as
his passion for using design to support political and social causes.
October | Graphic Design
ISBN: 9781440308185
UPC: 035313650253
$45.00 (CAN $47.00)
Hardcover
9¾ x 10¾, 128 pages
4-color
60 color Photos/Illus
World Rights
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Joshua C. Chen
San Francisco, CA |
ChenDesign.com
Joshua C. Chen is principal and creative
director of Chen Design Associates. He is
the author of three award-winning design
books, including Fingerprint No. 2: The
Evolution of Handmade Elements in Graphic
Design.
Margaret Hartwell
San Francisco, CA |
ChenDesign.com
Margaret Hartwell is director of brand
strategy at Chen Design Associates. Her
varied leadership experience overlaid with
well-honed branding sensibilities result in
resonant, strategically sound, and effective
creative solutions.
ISBN: 9781440323973
UPC: 035313656033
$45.00 (CAN $47.00)
Paperback
8¼ x 10½ , 304 pages
4-color
600 Color Photos/Illus
500 B&W Photos/Illus
World Rights
#V8224
Can’t Miss Backlist
Dejan Kršić
Zagreb, Croatia
Dejan Krsic was born in Sarajevo in
1961. He graduated with a degree in Art
History and Ethnology from the Faculty of
Philosophy in Zagreb and has exhibited in
several solo shows and participated in many
collective exhibitions and video festivals.
Since the mid 1980s he has worked for
various magazines and newspapers as a
journalist, editor and designer.
9781600618659
9781440310324
38
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