fall 2012 - F+W Media

humor
Toy Confidential
The Secret Life of Snarky Toys
Aled Lewis
• Toy Confidential is for pop-culture buffs of all ages but particularly
those who grew up in the 80s
• The author has a growing profile online and is attracting attention
from art galleries, magazines and online stores like Threadless and
inPRNT, which are selling Toy Stories shirts and posters
• The book appeals to the same buyer as Kawaii Not (more than
12,000 copies sold)
January | Humor
ISBN: 9781440320439
UPC: 035313654749
$14.99 (CAN $15.99)
Paperback
6 x 6, 208 pages, 4-color
100 color photos/illus
World Rights
#W7397
Toy Confidential showcases 100 original images of plastic toys interacting
in unusual ways including conceited unicorns and dinosaurs, ponies that
looked bigger on eBay, Lassie negotiating for a bigger bed, a sad piñata
and pugs snorting cocaine. The pages are perforated so the images can be
torn out and displayed or shared with friends and frenemies.
Aled Lewis
London, England
Aled Lewis AledLewis.com is a designer and illustrator
based in London, England. He has a background in
art and design and studied graphic design at London
Metropolitan University. Most of his work is focused
on pop culture, with clients including Conde Nast,
Reader’s Digest and Berkley/Penguin.
Can’t Miss Backlist
9781440309205 9781440230301
Marketing
• Media outreach to humor, popculture,
illustrators, designers and
art gallery outlets.
• Cross promotion with F+W authors
of Kawaii Not, Too and Creepy
Ass Dolls
• Media outreach to Threadless
and inPRNT and social media
promotions through the author’s
network including Facebook,
Twitter, Flickr and personal
website
• Social media contest through
HOW’s Facebook and Twitter and
through the author’s blog
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