MPAA

completing
A/.y. Branch Takes Lead
In Monogram Drive
At the end of the first six weeks of the
current STEVE BROIDY 25TH ANNIVER-
SARY DRIVE FOR BOXOFFICE'S JIM
MOTE FUND, a tabulation of the standings
of Monogram-Allied Artists exchanges
during the campaign revealed the New
York office to be well out in front, having
garnered 70.42 points, and followed in order
by Omaha, with 66.66 points, and Cleveland,
with 63.15.
The drive is designed to help Exhibitor Jim
Mote rebuild his 210-seat Gem Theatre in
Sterling, Okla., after the showcase was
destroyed by fire late in 1948.
THEATRE STANDINGS UNCHANGED
New standings of theatres in the drive had
not, at this writing, been completely tabulated.
The last figures released—for the week
ending April 22, 1949—found the Bijou Theatre
in Minneapolis occupying first position
with 40 points, followed by the Consolidated
in Honolulu, with 32 points, and the Tinker
Drive-In in Midwest City, Okla., tied for
third with the Luxor in Newark, N. J. Both
houses had garnered 31 points.
Standings of other Monogram-AA branches
follow:
St. Louis, 61.54 points; Memphis, 60.99
Salt Lake City, 60.99; Dallas, 59.45; Oklahoma
City, 58.99; Atlanta, 58.19; Minneapolis, 58.02
Indianapolis, 57.88; Denver. 57.50; Boston
57.39; Pittsburgh, 57.26; Cincinnati, 56.68
Des Moines, 56.66; Charlotte. 55.44; Detroit
54.94; New Orleans, 54.42; Milwaukee, 53.87
Washington, 52.13; Los Angeles, 50.49; Seattle
50.40; Kansas City, 50.13; Philadelphia, 49.82
San Francisco, 49.07; Buffalo, 49.03; Albany
47.73; and, in the cellar spot, Portland, 37.87
Monogram-AA is, during the 13-week drive
donating a portion of its receipts over the
normal established for each of its exchanges
to BOXOFFICE'S Jim Mote Fund, the minimum
having been set at a guaranteed $5,000.
Additionally, BOXOFFICE is contributing
funds already donated by its readers, amounting
at this point to approximately $2,000, as
well as additional donations from subscribers,
and also is pledging a percentage of revenue
derived from the advertising which accompanies
these announcements.
BONDS AS TOP PRIZES
Offered as prizes to entrants in the campaign
are a total of $3,500 in U.S. government
bonds as well as an array of valuable and
useful merchandise.
Meantime, the humanitarian aspects of the
effort to re-establish an unfortunate exhibitor
continued to invoke an unending flood of
messages from exhibition circles congratulating
Broidy and BOXOFFICE and pledging
support of the drive. Among such communiques
and typical of the response generated
by the campaign are the following;
"We shall do our best ... I hope that the
drive will meet with great success." Herbert
Kohn, Malco Theatres, Inc., Memphis.
"It will be a pleasure to assist you in your
endeavor."—E. D. Martin, Martin Theatres of
Florida, Inc.
"You have my whole-hearted cooperation
... we will do everything in our power to help
Independent Producers
To Honor Broidy
In recognition of his quarter-century
of activity in motion picture distribution
and production, Steve Broidy, president of
Monogram and Allied Artists, will be
guest of honor June 2 at a meeting of
the Independent Motion Picture Producers
Ass'n. I. E. Chadwick, veteran independent
film-maker, is president of the
organization.
Broidy will be lauded at the affair for
his participation in the current Broidy
anniversary drive for BOXOFFICE'S Jim
Mote Fund.
you put it over."—Carl Buermele, General
Theatre Service, Inc., Detroit.
Similar pledges came from such representative
organizations as Evergreen Theatres,
Seattle; Cooperative Theatre Service, of Pittsburgh
and Cincinnati; the Fourth Avenue
Amusement Co. of Louisville, and from other
exhibitors and service firms in all parts of
the U.S.
> IK W
'
Cleveland Franchise Held
By Nate Schultz
Driving force behind Cleveland activities in
the STEVE BROIDY 25TH ANNIVERSARY
DRIVE FOR BOXOFFICE'S JIM MOTE
FUND is Nate Schultz,
franchise holder and
president of Monogram
Film Distributors, Inc.
A native of Russia,
Schultz arrived in Cleveland
at the age of five.