Boxoffice-September.23.1950

JJvi rloluyrt IxxJwvi
Film Prices, Television
Top Allied*s Convention
Pag* 8
Patron Poll Reveals Strong
Preference for Early Shows
Page
II
COVER STORY: 14 Summer Quarter Features
Reach the Hit Clati Page 14
1 NATIONAL EXECUTIVE EDITION
KPiOH of All evident
CntirM u iKond'Clut iMllir al Iht fnt (Hfjci
II XiniM City. Mo un««r tht ut at Mvcli 3,
SEPTEMBER 23, 1950

YOU OWE
rfW
IT TO
i
r^J^,*|HO>N«*
i^
YOURSELF
:^
r-*'!
'k^^
\^
\.
M-G-M's MIGHTY
ADVENTURE ROMANCEI
^^k*"'^ The first feature drama of
I^J^SrtN its kind to be filmed entirely
'' '^^
in Africa in color by
TECHNICOLOR
V,

ONLY THEATRE SCREENINGS CAN CONVEY
THE SIZE AND IMPORTANCE OF MGM's
GIANT TECHNICOLOR ATTRACTION!
THEATRE TRADE SHOWS
OF M G M's MIGHTY
fKING SOLOMON'S MINES
CITY, STATE

IPMTJNCOHQUERABLE AS THE
STARRING
AND STARDOM'S NEW LOVELY LADY...
mTRICEWlORE
'EAK BUSIWESS
Screen Play by
FOR
TWO
cotoRBv TECHNICOLOR
DIRECTED BY
fflEf-liiliS
and HM \iW From a Slorv by Alan LeMav . Muvc tr, H4. Stt.i«-
^z:
THE
FUME
AND THE
ARROW
"""MECHNiqOLOR
KISS I
TOMORRi
COODBY

»
Peaks THEY FOUGHT ON /
^ . :>^ i^ ^ i^ ^ 1^
^^
^
^ i^ .
TRADE SHOW
OCTOBER 2
ALBANY
Warner Screening Room
79 N. Peorl Si. • 12;30 P M.
ATLANTA
20lh Cenlury-foi Screening Boon
197 Wollon St. N.W. • 7:30 P.«
BOSTON
RKO Screening Room
122 Arlington St. • 2.30 P.M.
BUFFALO
Poromount Screening Room
464 Franklin St. • 2:00 P.M.
CHARLOHE
20th Century-Fox Screening Roon
308 S. Church St. • 2 00 P.M.
CHICAGO
Worner Screening Room
1307 So. Wabosh Ave. • 1:30 P.
CINCINNATI
RKO Polace Th. Screening Room
Palace Th BIdg. E. ith • 8 00
CLEVELAND
Worner Screening Room
2300 Poyne Ave • 8:30 P.M.
DALLAS
20lh Cenluryfox Screening Roon
1803 Wood St. • 2:00 P.M.
DENVER
Paramount Screening Room
2100 Stout St. • 2 00 P.M.
DES
MOINES
Poromount Screening Room
1125 High St. • 12:30 P.M.
DETROIT
Film
Exchonge Building
2310 Cass Ave, 2 00 P.M.
INDIANAPOLIS
20th Century-Fox Screening Room
32i No. Illinois SI. • 1 00 P.M.
JACKSONVILLE
Florida Theatre BIdg. Sc. Rm.
128 E Forsyth St. •
800 P.M.
KANSAS CITY
20th Century-Fox Screening Room
1720 Wyandotte St • 1 30 P.M.
LOS
ANGELES
Room
Worner Screening
2025 S. Vermont Ave.
MEMPHIS
• 2,00 PIb
20th Century-Fox Screening Room
151 Vance Ave,
• 2,00 P,M.
MILWAUKEE
Worner Theatre Screening Room
212 W Wisconsin Ave, • 2 00 P.
MINNEAPOLIS
Worner Screening Room
1000 Currie Ave 200 P.M.
NEW HAVEN
Worner Theatre Projection Room
70 College St, • 2 00 P M
NEW ORLEANS
20th Century-Fpx Screening Room
200 S liberty St. 8 00 P.M.
NEW YORK
Home OtTicc
321 W 44ih St. • 2:30 P.M.
OKLAHOMA
70th Century, Fox Screening Room
10 North lee St • 1 30 PM.
OMAHA
20th Century. Fox Screening Room
1502 Dovtnport St. I 00 PM
PHILADELPHIA
Warner Screening Room
230 No l3lhSt. • 2 30 PM
PITTSBURGH
20th Century Fox Screening Room
1715 eivd ol Allies •
1 30 PM
PORTLAND
Jewel Box Screening Room
ik ^ i^ ^ T^^^^^^^^^^ M
PICTURES-NOT §LO&AN§--FROM WARNERg;>/
1947 NW Kearney St. • 2 00 P
SALT
LAKE
20lh Century Fox Screening Room
216 Eosi 1st South • 2 00 PM
SAN FRANCISCO
Poromount Pict Screening Room
205 Golden Cote Ave. •
1 30 tM.
SEAHLE
Jewel Box Screening Room 1
2318 Second Ave. • 10,30 A.H.
I
ST. LOUIS I
Srenco Screening Room
3143 Olive SI. • 1 00 PM.
WASHINGTON
Warner Theotre Building
13th t f. Sis. N.W. • 10 30 A.M.

FIGURE
OF THE
WEEK
.
me A
m
That's
what June Haver and Gloria De Haven are doing to the appla-e of Pr-'^-ers^nf
9nn, rpnturv-Fox's new Technicolor musical hit. Ill Get By. niteen ""/""•".,,
and wrmarLunViJn Dennis Day and Harrv James to round out the top -t.^d^ what
more there are guest star appearances by Jeanne Craln. Dan DaUey. vicwr i«i»ur
Reginald Gardiner!
(AdTertlMment)

—
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editioni
BEN SHLYEN
Editor--in-Chief
and Publisher
lAMES M. JERAULD..-. -....Edltoi
NATHAN COHEN....Executi¥e Editor
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IVAN SPEAR Westsrn Edlior
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SEPTEMBER 2 3, 1950
Vol. 57 No. 21
TREE KID' ADMISSIONS
•t^ HE policy of allowing free admission to
children which was initiated by some drive-in
theatres is being assailed by veteran exhibitors
who see in this a danger that, as one e.xhibitor
leader puts it, "is bound to have a very serious
impact upon boxoffice receipts of the industry."
This practice, he says, will cultivate in the minds
of today's children the
entertainment is
it
idea that motion picture
something of no value and that
will always come to them for nothing.
Another view or reason for indulging in the
practice was expressed in a letter published in
the September 16 issue of BOXOFFICE. Robert
B. Tuttle, manager of the Sky Drive-In Theatre
of Adrian, Mich., stated therein that admitting
someone free for one or two adult admissions has
a two-fold purpose: (1) the night is slow, and
through a reduced admission (which is what it
amounts to) you attempt to stimulate attendance.
(2) the extra people stimulate concession
sales.
The two-for-one or children-admitted-free-ifaccompanied-by-parents
ideas did not have their
beginning with the advent of the drive-ins.
They
are almost as old as picture business itself.
But the angle of increasing attendance, especially
of children, for stimulating concession
sales, is an outgrowth of the drive-in. Not only
did this
stimulate sales at the concession stands,
it also stimulated attendance generally, attracting
the families. But whether it is good practice
in the long run is another matter.
free
The occasional two-for-one and other partial
admission schemes, even when they become
fixed weekly events on specific nights, takes on
a different aspect than free admittance to children
on a regular day-iii-and-day-out basis. It
does have a tendency to minimize the value of
motion pictures in
the eyes of the young people,
even of the adults. It can make them feel they
arc being overcharged when they attend a theatre
that does not follow such a policy. And
that has an adverse effect on the public attitude
toward picture theatres generally.
From the dollar and cents point of view, there
may be some questioning as to the net gain
actually derived through increased sales of refreshments
accredited to the increased attendance
of children that entered free. Parents may
feel that they can spend the ten or 20 cents they
thus "saved" on popcorn or beverage. But is
the profit as much as it would be if full ticket
price had been charged, even allowing for a
reduced
attendance?
Aside from consideration of the immediate
profit angle, there is the more important one of
building lor the future; of deciding, now, in
the early days of the drive-in theatre that it is
an institution designed for permanence; that it
is not a catch-as-catch-can catch-penny business
forced to depend on gimmicks for its existence.
The trouble with gimmicks is that you have to
keep changing them. The something-for-nothing
idea sooner or later plays itself out. And, when
the public is weaned on coming in for anything
other than the entertainment, convenience or comfort
offered, whether that be in drive-in or conventional
type of theatre, the industry has been
sold short. And the exhibitor is lelt holding
the bag.
During the war years, there came up advocacy
of raising child
admissions from the traditional
ten or Id cents to a 25-cent minimum. This, of
course, was for children between five and 12
years of age.
It was instituted in many situations
around the country with marked success. In recent
months when business was off, some exhibitors
cut back the child
admission price and
it served as a stimulus to overall patronage.
There is no denying that cultivation ol children
as tile adult patrons ol tomorrow is a phase ol
theatre
operation that should not be overlooked
or in any way be neglected.
But such cultivation
should be made to create appreciation of the
motion picture as sometning worth paying for.
Better a low child ticket price than none at
all.
As for the concessions business, it has made
tremendous progress in the last several years.
has earned a place—a
It
very important place—in
the motion picture theatre as an adjunctive
service to the patron. And so it should be regarded
and operated. The motion picture should
not be the "chaser" to a box of popcorn or
bottle of pop or vice-versa. Good concessions
operations are profitable enterprises in themselves.
But, if the profit is made at the expense
of what retail merchants call "loss leaders" and.
especially, when the loss item is the principal
stock in trade, the price-cut reduces the net
gain. The exhibitor should feel himself entitled
to a profit on his theatre ticket sales as well as
on his vending sidelines. Neither should be
operated at the expense of the other.
^i^

:
September
ALLIED PLACES FILM BUYING,
TELEVISION ATOP ITS AGENDA
Myers Lashes Out at Stars
Who Ridicule Industry
Over TV Programs
WASHINGTON—With last week's Martin
and Lewis video show hypoing exhibitor
Interest in the subject, the problem of
what to do about production personnel who
seek to ride the theatre and TV horses at
the same time shapes up as a major topic
for the Allied convention in Pittsbui-gh
October 2 and 3. Exihibitor relations with
producers releasing films for video or making
films for video which cash in on names
which have been built to star stature by
theatres was early slated for a prominent
part on the agenda.
REPORTS -WIDESPREAD RESENTMENT'
But the widespread industry resentment of
the Martin and Lewis TV program just as
"My Friend Irma Goes West." in which they
are featured, began its subsequent runs, pushed
to the foreground the question of film stars
—particularly comedians—who ridicule the
industry.
Allied Board Chairman A. P. Myers called
for producers to "make a firm stand on this
right now, before serious damage is done."
He added: "If producers ignore this condition,
or take a weak-kneed stand, then the
exhibitors must serve notice that they will be
slow to play pictures featuring these traducers
of the motion picture business."
Myers was fearful that taking cracks at
the industry might become habitual among
TV comedians. "Unless a halt is called," he
warned, "they will succeed in convincing some
of their audience that the movies are indeed
a thing of the past and that it is a waste of
time and money to patronize the theatres."
Anticipating strong reaction from exhibitors
at the Allied meet, he called also for a definite
notice to TV sponsors that the motion
picture industry "cannot permit an endless
repetition of these slanders."
TALK ON COMPETITIVE BIDDING
Myers will address the convention on the
.subject of competitive bidding, suggesting
that steps be taken to get the New York
statutory court to interpret its own ruling
regarding competitive bidding. He claims that
distributors have twisted the language of the
ruling to justify forcing independent exhibitors
to bid against one another for product,
thus forcing prices up. Myers holds that the
judgment in the government suit does not
require competitive bidding among independents.
Since Allied does not have standing in
court, cooperation of a distributor-defendant
in seeking clarification of the anti-discrimination
clause of the decree would probably
be needed. Myers believes competitive bidding
is warranted only on the application
of Independents competing on a run with an
affiliated or large circuit theatre which is
wrongly seeking to corral the product.
Myers revealed that separate sessions set up
8
TV Satire on Theatres
Protested by COMPO
NEW YORK—Arthur L. Mayer, executive
vice-president of the Council of Motion
Picture Organizations, has protested
to Frank Folsom, president of Radio Corp.
of America, that a Sunday (17) television
show over WNBT was unnecessarily critical
of the industry. The scene to which
Mayer objected was a sketch featuring
Dean Martin and Jerry Lewis in the Comedy
Hour sponsored by the Colgate-Palmolive-Peet
Co. which showed theatres
suffering from a lack of attendance because
of television.
Mayer wired Folsom:
"This organization, representing all
branches of the motion picture industry,
strongly protests attack on our business
contained in Dean Martin-Jerry Lewis
show on WNBT Sunday night. In depicting
motion picture theatre as places
shunned by the public, both the producers
of the show and WNBT have done serious
damage to this industry.
"We cannot believe that you as responsible
head of Radio Corp. of America
condone such irresponsible attacks
and we ask that you take steps immediately
to see that this scene is not repeated
on other stations."
for the convention will be led as follows:
small towns—H. A. Cole and Charles Niles;
large towns and suburbans— S. E. Samuelson
and W. A. Rush; large cities—Nathan Yamins,
Benjamin Berger and O. F. Sullivan; key
neighborhoods and subsequent-runs—Martin
Smith and Wilbur Snaper; outdoor theatres-
John Wolfberg and Rube Shor; circuit buyers
and bidding—Jack Kirsch and Abe Berenson.
Acceptances were reported with W. F.
Rodgers of MGM, Andy Smith of 20th Century-Fox,
A. W. Schwalberg of Paramount,
Ben Kalmen.son of Warner Bros., Bob
Mochrie of RKO and George Dembow of
National Screen Service, with Myers reporting
that Major Albert Warner may also appear
to discuss production problems.
Rembusch Says Phonevision
Test Not a True One
FRANKLIN, IND. — The Allied television
committee will report to the national board
of directors' meeting in Pittsburgh at the
William Penn hotel on September 30 and
October 1. on two TV developments affecting
the motion picture exhibitor. Trueman
Rembusch, president, announced this week.
One of these is the contract that Zenith
Radio Corp. is using to secure subscribers
for their much-delayed test run of Phonevision.
As of this date Zenith has not announced
what product they will use on the
test and it is very doubtful if they will be
able to secure sufficient fUm for the test,
Rembusch said. If they do secure sufficient
film the results obtained from the test will
prove inconclusive due to one portion of the
contract that is being used by Zenith to secure
Phonevision installations for the test, he
contended. That clause has to do with the
non-payment, by the subscriber, of his bill
for Phonevision service. The contents of that
penalty clause are as follows:
CONTENTS OF CLAUSE
"It is agreed that, in the event you do
not make payment of our bills for Phonevision
subscriptions within the time above
specified, we, at our election, may remove
from your home any television set
and Phonevision decoder installed therein
by us, or any Phonevision decoder we
may have installed in your own television
set; and on our direction the Illinois
Bell Telephone Co.. under such circumstances,
shall have the right to remove
from your home the connection above
mentioned including the special leased
telephone wire provided for the test. Such
removal of our equipment and the special
telephone connection shall constitute the
only penalty for your failure to make
payment of our bills, and we agree to take
no legal action to collect such bills and we
waive any right to enforce payment
thereof."
Allied contends under the provisions of
this clause, any Phonevision subscriber can
order all of the Phonevision movies he wants
without any legal obligation on his part to
pay for the service. Such a precedent in
selling Phonevision to the public without any
liability on the part of the subscriber to pay
for service used, sets up a pattern of giving
film away on Phonevision. Under these circumstances,
the Allied TV committee said it
cannot help but wonder if any producer
would be foolhardy enough to turn his back
upon his regular customers, the exhibitors,
and sell his film for Phonevision use.
TAKE UP AUTRY MATTER
The Allied televsion committee also will
urge the national board of directors to give
serious consideration to the Zenith matter.
The committee will also bring up for consideration.
Gene Autry's latest deal with CBS
for production of 26 videoaters under the title
of "The Range Rider" and starring Jock
O'Mahoney. The committee said "it appears
that Autry miscalculated in his recent letter
to Pete Wood, secretary of the Independent
Theatre Owners of Ohio, explaining that
he personally was making pictures for TV
to improve grosses on his pictures playmg
In the regular theatres. The Allied TV committee
wants Autry to explain away this
latest support of TV. It is their opinion that
Pete Wood was right when he said, "Is Autry
naive enough to think that the public
win pay to see him when they can see him
for free? When he can be seen in films for
nothing, that's exactly what he will be worth
to the exhibitors who play his pictures."
"No doubt, when this latest endeavor of
Autry's in behalf of TV to the detriment of
BOXOFFICE
:
23, 1950

Film Clinic Agenda:
The following agenda has been prepared
for the film clinic to be held at the National
convention:
(A)
(B)
Film prices, terms and conditions.
Competitive bidding.
(C) The misallocation of films and the
remedy therefor.
(D)
Col. Cole's plan for incentive selling.
(E) Proper u.se of the right of selective
buying.
(F) High price of theatre supplies and
equipment. Desirability and practicability
of buying supplies and equipment
cooperatively.
(H) Prices, quality and service of concern
selling trailers and advertising
accessories.
the motion picture industry, is brought to
the attention of the Allied board of directors
it will become an important topic on the
convention program," Rembusch said.
ITOA Joins Protest Over
Martin-Lewis TV Satire
NEW YORK—The Independent Theatre
Owners Ass'n has joined in the protest
against the satirical treatment handed motion
pictures in the Martin-Lewis television
program Sunday (16).
"Personalities who work for financial gain
in the industry and who continue to profit
through the medium should not slur or smear
the industry which is so good to them," read
a telegram addressed to Hal Wallis, who has
the players under contract.
"Only recently," the telegram continued,
"the Screen Actors Guild urged all its members
to help promote motion pictures whenever
the opportunity arises, particularly in
other mediums of communication such as
radio and television. Apparently Martin and
Lewis are unaware of this effort, as witness
their completely distorted picture of industry
conditions."
The telegram was signed by Harry Brandt,
ITOA president.
'Lost Boundaries' Case
Has Trade Guessing
WASHINGTON—Industry hopes for a
clearcut decision by the Supreme Court
on the rights of state and local censoring
authorities dimmed somewhat as the Atlanta
censors told the Supreme Court this week
that only Film Classics has the right to
appeal the Atlanta ban on "Lost Boundaries."
The petition for court review was by the
RD-DR Corp., producers, with Film Classics,
the distributors, not formally a petitioner.
Phonevision Film Test
To Start October 1
CHICAGO—Zenith Radio Corp. has begun
installation of 300 Phonevision sets in homes
here with the intention of starting Its 90-
day pay-as-you-go television film test October
1. No major company will supply first
run product.
Zenith officials say they have enough
films, but do not name them.
Allied Regional Units
Lead Equipment Fight
FRANKLIN, IND.—Several Allied States
units are behind the plan to form a cooperative
buying association to reduce theatre
equipment and supply prices, according
to Trueman T. Rembusch, president of National
Allied. He especially mentioned Abe
Berenson, director of Allied Theatre Owners
of the Gulf States, as urging consideration
of the plan at the October 2-4 national convention
in Pittsburgh.
Benny Berger, president, and Stanley Kane,
executive secretary, of North Central Allied
about three years ago advanced the cooperative
idea. Rembusch said they will bring
to the convention all of the background
information necessary toward establishing
a cooperative, and that he expected the subject
to be one of the highlights of the
gathering.
Rembusch cited a letter from Berenson as
typical of the complaints he is receiving. This
said that carpet for theatres has risen in
price the last few years from $3.25 a yard
to $9.60 a yard. It also said that instead
of a reduction in prices on discontinued
patterns, "as is usually followed by carpet
retailers outside of the motion picture industry,"
theatre carpet suppliers "invariably"
push their stocks of discontinued patterns
by price increases on the new patterns.
It added that by discontinuing patterns, exhibitors
are prevented from obtaining enough
carpet yardage of the pattern in use in
their theatres for repairing worn spots in
severe travel areas.
CITES PROJECTION EQUIPMENT
Berenson also took the projection end of
the equipment industry to task. His letter
said there has been a "terrific" increase in
the price of new projection heads, although
the number of moving parts in projection
heads manufactured today has been reduced
substantially, thus reducing manufacturing
costs and calling for a corresponding decrease
in price.
Rembusch quoted Berenson as saying that
in December 1949 "there was a whispering
campaign by suppliers that carbons would
take a 10 per cent jump in price. However,
one of the small independent manufacturers
of carbons refused to go along on the price
increase with the manufacturer dominating
that particular market, and the price increase
did not take place. Until outside
manufacturers entered the outdoor theatre
speaker field, the price of these units was
in the neighborhood of $40 per unit. Since
competition entered that field, good units
have become available for as low as $14 per
unit."
"It Is obvious," Rembusch said, "that the
monopoly and price-fixing inherent within
the theatre equipment and supply market is
due in no small part to the closely-knit
organization known as TESMA."
Berenson further charged, according to
Rembusch, that the markups used in the
business are greatly in excess of markups
used in other industries, and that the former
markups run from a minimum of 100 per
cent to as high as 300 per cent. Berenson
took the position that a National Allied cooperative
"would eliminate the terrific profiteering
in the theatre equipment and supply
field."
Equipment Company Executives
Decline to Enter Controversy
NEW YORK—Executives in the equipment
and supply field told BOXOFFICE they did
not wish to indulge in any controversy with
National Allied and therefore could not be
quoted. One executive said a certain commodity
his company handles had increased
in price since 1939 less than 50 per cent
while labor and materials have increased
U7 per cent. Another pointed to a 30 per
cent increase in automobile tires since June
1, 1950, and still another to price increases
from 6 to 13 per cent on appliances by
General Electric within the past week, as
evidence that upward trends are not confined
to the film industry.
One carpet executive said that no industry
is able to buy carpets as cheaply as the
film industry, and that if National Allied
tries purchasing through a cooperative, it
will find the procedure more expensive. Exhibitors
evidently do not realize that they
get more per dollar in carpet value than
in any other commodity, he said.
The executive claimed that the criticism
about discontinuance of certain patterns illustrated
an ignorance of facts. His argument
was that carpet companies have never
been able in recent years to accumulate any
great quantity of most patterns because of
the heavy demand, which has also come from
other industries, such as the hotel industry.
However, he said, his company is still carrying
some 25-year-old patterns Just to accommodate
customers.
Another executive argued that in other
industries carpet purchases above immediate
needs are made to provide a backlog of patterns
for replacement purposes, that this is
not generally done in the film industry and
that it should be done as a sensible precaution.
Johnston Named to Head
1950 Brotherhood Week
NEW YORK—Eric Johnston. Motion Picture
Ass'n of America president, will head
next year's observance of National Brotherhood
week. February 18-25, under the sponsorship
of the National Conference of Christians
and Jews, It has been announced by
Dr. Everett R. Cllnchy, NCCJ president.
Johnston wrote to Dr. Clinchy that he
accepted "as a chance for solid spadework
where it counts the most. We talk about
building bridges of brotherhood around the
world in answer to the Communist pretensions,
and that's a splendid vision. But
Brotherhood begins on a man-to-man basis
here at home and not a mass-to-mass basis
across oceans. Without that footing, it Is
idle talk and an empty vision."
BOXOFFICE September 23, 1950

V^d^ SeaU Loews Joins in PCCITO
Early Decision Expected
On Payments to Ascap
Hope for agreements on how film companies
will pay for performance rights on
music copyrights controlled by the American
Society of Composers, Authors and Publishers.
*
Will Start Suit Against
ELC Late This Month
Irving Kaufman, creditor assignee for Film
Classics, said he definitely will file court action
for $500,000 against Eagle Lion Classics
the latter part of September.
Gael Sullivan Delays Talk
With Mayer on COMPO
Business relates to exhibitor participation
in COMPO, including discussion of TOA's
attitude toward the questionnaire COMPO
intends to mail to all exhibitors.
TOA Convention to See
Films of MGM Product
Film company will display a reel showing
future releases at the mid-century gathering
of the Theatre Owners of America In Houston
October 30-November 2.
*
Kansas-Missouri TOA Unit
To Meet September 26. 27
Annual convention in Kansas City will
feature roundtable sessions covering concession
merchandising, booking and buying,
film selling and drive-in problems.
*
Bell System Plans to Add
14 Cities to TV Nets
Will service 19 stations serving about 12,-
000.000 people September 30 in Atlanta. Birmingham,
Indianapolis, Louisville, Rock Island,
Davenport, Ames, Omaha, Kansas City,
Minneapolis, St. Paul.
<
Two J.
A. Rank Executives
Due in U.S. in October
G. I. Woodham-Smith, director of the J.
Arthur Rank Organization, will arrive early
in the month; later John Davis, JARO managing
director, will visit here.
*
MacArthur Helps Promotion
Of U.S. Films in Japan
Orders his information centers to cooperate
with MPEA in getting maximum public
response for pictures that foster democracy;
plan includes lectures and exhibits.
+
No 'Movies and You' Due
On British Television
MPAA tells London it can't boost 20th-Fox
type of showmanship campaign by telecasting
the 12 American public relations shorts;
iieatre presentation had been approved.
Arbitration Program
SAN FRANCISCO—Loew's, Inc., lined up
with 20th Century-Fox this week in a move
being made by the Pacific Coast Conference
of Theatre Owners to eliminate attorneys
from arbitration disputes. Loew's agreement
to come in on the PCCITO plan was disclosed
at the annual convention of the western
exhibitor group at Lake Tahoe last
weekend.
The plan, first proposed by PCCITO at Its
October 1949 convention in
Sun Valley, Ida.,
was placed in effect in the San Francisco
area this year by 20th-Fox and PCCITO
after Andrew Smith jr., vice-president and
general sales manager of 20th-Fox, and Rotus
Harvey, PCCITO head, worked out a detailed
program last May.
SIX EXHIBITOR GROUPS
The PCCITO is composed of representatives
from six exhibitor organizations in
southern and northern California, Washington,
Oregon, Montana, Utah, Idaho, Nevada,
Arizona and Alaska.
No details were announced on the Loew's
agreement except that it is similar to the
20th-Pox arrangement, the main points of
which are: (1) Appointment of a conciliation
committee of not more than five members
to submit its findings to the distributor
for decision at the local level. (2) Failure at
the local level, or at the request of either
party, complaints to be submitted to arbitration.
(3) The arbitration board to consist
of three members, one each to be appointed
by the distributor and the exhibitor, and the
third to be named by the distributor and
distributor arbitrators. (4) The board shall
make its own rules, the majority decision
shall be final, and there shall be no appeal
board. (5) Attorneys shall be admitted to the
hearing only with consent of the parties
involved, and then only in an advisory capacity
and without any voice in the meetings.
(6) Costs to be borne equally by both
parties concerned. (7) Film rentals shall not
be a subject for arbitration.
ROTUS HARVEY RE-ELECTED
Rotus Harvey was re-elected head of
PCCITO, this time with the title of president
instead of chairman as in former years.
Ben Levin was renamed treasurer and Mrs.
Hannah K. Oppie, executive secretary.
Al Rogel, president of the Screen Directors
Guild, spoke on "Celluloid Bullets," in which
he described the value of motion pictures
in the current cold war.
B. F. Shearer, head of the B. F. Shearer
equipment company declared there will be
no shortages if panic buying is headed off.
W. Byron Bryant, counsel for the Southern
California Theatre Ass'n, spoke on "Your
Legal Rights Under the Government Decree"
and conducted a question and answer session.
Hulda McGuinn emphasized the value
of exhibitors in maintaining close contacts
with their representatives in Congress and
the state legislature. Hoagy Carmichael of
Hollywood provided entertainment for the
three-day meeting.
To Ask TOA Members
Arbitration Stand
NEW YORK—The pigeonholed issue
of whether the industry will have an allinclusive
system of arbitration will be offered
the membership of the Theatre
Owners of America at the October 31-
November 2 convention at Houston, according
to Gael Sullivan, executive director.
Herman M. Levy, general counsel, will
ask for a final decision. The matter has
hung fire for at least two years, during
which it appeared alternately to be progressing
to some sort of a conclusion
and to be doomed to failure. Letters have
been exchanged between TOA and the
major distributors that indicated there
would be a meeting on the matter, but
none ever materialized. Now Levy will
ask if the membership wants the matter
dropped or a fresh effort made to get it
somewhere.
Levy and many others have long felt
arbitration worthwhile is a means of reducing
expensive and time-consuming
litigation. Distributors have shown interest
in it, too, but some company attorneys
have taken the stand they are
too occupied with other matters, such as
divorcement, divestiture and current lawsuits,
to give the problem of arbitration
the study it requires.
George Murphy in Detroit
On First Leg of Tour
DETROIT—George Murphy, president of
the Screen Actors Guild, came in by air
Thursday (21) on the start of a 25-city goodwill
tour and left shortly afterwards for
Toledo to attend the ceremonies arranged
for the opening of the new union station
Saturday (23).
He is due back here Tuesday (26) to act
as toastmaster at the convention banquet of
Allied Theatre Owners of Michigan at the
Book-Cadillac hotel, and he also will officiate
at the convention banquet of the Kansas-
Missouri Theatre Owners in Kansas City
Wednesday (27).
After Kansas City, other stops on his
schedule will be: Springfield, 111.; Indianapolis,
Cincinnati, Dayton, Columbus, Cleveland,
New York, Richmond. Louisville, Prankfort,
Ky , Nashville, Pittsburgh, Atlanta,
Montgomery, Ala., Memphis, Little Rock, New
Orleans, Dallas, Houston, Omaha, Des Moines
and Salt Lake City.
UPT to Pay 50c Dividend
NEW YORK—United Paramount Theatres,
Inc., will pay a dividend of 50 cents on the
common October 20 to holders of record on
September 29.
10
BOXOFFICE :: September 23, 1950

.
PATRON POLL REVEALS DEMAND
FOR EARLIER EVENING SHOWS
As a Result, 90 Theatres
In Queens Put Schedule
Into Immediate Effect
NEW YORK — A week of balloting by
theatre patrons in the borough of Queens
to determine whether shows should break
before or after 11:30 p. m. on weekdays
ended Thursday i21) with results 80 to 20
in favor of early breaks. The election
campaign had been conducted by nine circuits
and most independent theatres in
Queens. Of 150,000 printed ballots distributed
to 90 theatres, and ballots appearing
during the campaign in consecutive
issues of two Queens newspapers, close to
160,000 had been counted by the weekend,
with official tallies to be announced Monday
( 25 1
An "Early Last Show Plan" will be inaugurated
October 1 at the 90 Queens houses as a
result of the response favoring early breaks.
The plan soon may be suggested to Theatre
Owners of America members by Gael Sullivan,
executive director. When the plan is
started all Queens theatres will start the last
double feature show between 8 and 8:30 p. m.
Sundays through Thursdays. Sullivan has
called it ideal for commuter areas. Queens,
largely a residential community of this nature,
has so far served as a testing ground for
what well may become a major trend in
scheduling of evening theatre programs.
OTHERS JOIN THE CAMPAIGN
First step in expansion of the plan was
made Wednesday (20) in Westchester county.
Balloting started at an RKO and a Loew's
theatre in Mount Vernon, at a Loew's and
an RKO house, and at the Park Hill and
Strand in Yonkers. Most of the details were
similar to those of the Queens plan which
began September 13 as a coordinated enterprise
of the following circuits: Skouras Theatres,
Century circuit, Randforce Amusement
Corp., Interboro Theatres, Loew's, Inc., RKO
Theatres, Brandt Theatres, Island circuit and
Prudential Playhouses, Inc. Independents belonging
to the Independent Theatre Owners
Ass'n joined the compaign. In Queens, a
total of 111,000 seats was represented.
A four-man publicity committee took
charge of the drive. Morton Sunshine, ITOA;
Nick John Matsoukas, Skouras Theatres;
MOVIEGOERS' BALLOT
1 pf»r»

HE FANS WILL BE SAYING;
A new Clark Gable picture. That's
always good news! He plays a racing
daredevil with Barbara Stanwyck
as Miss Spitfire."
I
G-M Presents CLARK GABLE and
RBARA STANWYCK in "TO PLEASE
ADY" Adolphe Menjou • • Will Geer
rv and Screen Play by Barre Lyndon and
•
ree Decker Produced and Directed by
ARENCE BROWN.
Greer Garson as Mrs. Miniver
again! That's the exciting new
"At last!
picture about the beloved Minivers
with Walter Pidgeon, co-starring."
l-G-M Presents GREER GARSON and
/ALTER PIDGEON in "THE MINIVER
TORY" co-starring JOHN HODIAK and
EO GENN with Cathy ODonnell • Reginald
(wen and Henry Wilcoxon • Screen Play
y Ronald Millar and George Froeschel
ased on characters created by Jan Struther
• Produced by
•irected by H. C. POTTER
IDNEY FRANKLIN.
"It's Jane Powell's first big
grown-up role. She's adorable in
a Technicolor singing romance
with handsome Ricardo Montalban
f^. * ^ **
l-G-M PresentsJANE POWELL and
:ICARDO MONTALBAN in
'TWO
Louis
iCEEKS WITH LOVE" co-starring
•
:alhern Ann Harding • Color by TECH-
IJICOLOR Screen Play by John Larkin
•
• Story by John
nd Dorothy Kingsley
arkin
• Directed by ROY ROWLAND
>roduced by JACK CUMMINGS.
U
.'v>

f(TO PLEASE A
LADY"
CITY
ALBANY
ATLANTA
BOSTON
BUFFALO
CHARLOTTE
CHICAGO
CINCINNATI
CLEVELAND
OALLAS
DENVER
OES MOINES
OHROIT
INDIANAPOLIS
KANSAS CITY
LOS ANGELES
MEMPHIS
MILWAUKEE
MINNEAPOLIS
NEW HAVEN
NEW ORLEANS
NEW YORK- N.J.
OKLAHOMA CITY
OMAHA
PHILADELPHIA
PITTSBURGH
PORTLAND
ST LOUIS
SALT LAKE CITY
SAN FRANCISCO
SEATTLE
WASHINGTON
PLACE
20th- Fox Screen Room
20th-Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Palace BIdg. Sc. Rm.
20th- Fox Screen Room
20th-Fox Screen Room
Paramount Screen Room
20th-Fox Screen Room
MaxBlumenthal's Sc. Rm.
20th- Fox Screen Room
20th-Fox Screen Room
United Artist's Scr. Room
20th- Fox Screen Room
Warner Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
M-G-M Screen Room
B. F. Shearer Screen Rm.
S'Renco Art Theatre
20th- Fox Screen Room
20th- Fox Screen Room
Jewel Box Preview Thea.
20th- Fox Screen Room
ADDRESS
1052 Broadway
197 Walton St., N. W.
46 Church Street
290 Franklin Street
308 S. Church Street
1301 S. Wabash Ave.
16 East Sixth Street
2219 Payne Ave.
1803 Wood Street
2100 Stout Street
1300 High Street
2311 Cass Avenue
326 No. Illinois St.
1720 Wyandotte St.
1851 S. Westmoreland
511 Vance Avenue
212 W. Wisconsin Ave.
1015 Currie Avenue
40 Whiting Street
200 S. Liberty St.
630 Ninth Avenue
10 North Lee Street
1502 Davenport St.
1233 Summer Street
1623 Blvd. of Allies
1947 N. W. Kearney St
3143 Olive Street
216 E. First St., So.
245 Hyde Street
2318 Second Ave.
415 Third St., N.W.
10/3
TIME

:
14 SUMMER FEATURES REACH
HIT CLASS. 120% OR BETTER
'Father of the Bride' Tops
73 Picture Releases in
June-August Quarter
Fourteen summer releases reached the
hit class, with "Father of the Bride"
iMGMi, "Sunset Boulevard" (Paramount)
and "Destination Moon" (Eagle Lion> topping
the parade of hits. According to first
run reports received from 21 key cities for
the BOXOFPICE BAROMETER of business,
top features of the 1950 summer
quarter were better draws than the hit
pictures of the June-July-August segment
of the 1948-49 season.
VARIETY OF PRODUCT
The variety of product on the summer
release chart also proved the point once
more, that patrons will put their cash on
the boxoffice line no matter what the type
of picture, just so it is good entertainment.
In this quarter, patrons considered good
entertainment to be a family comedy ("Father
of the Bride"), a pseudoscientific exploitation
picture ("Destination Moon"), a
drama of Hollywood ("Sunset Boulevard"),
an Indian adventure story ("Broken Arrow"),
a story of paraplegics ("The Men"), a children's
story ("Treasure Island"), a musical
("Duchess of Idaho"), a romance ("Our Very
Own"), a gangster story ("711 Ocean Drive"),
a cloak and dagger adventure costume picture
("The Flame and the Arrow") and a
western ("Winchester '73") among others.
"Father of the Bride" scored 151 per cent,
with substantial bu.siness in every playdate,
but it was followed closely by "Sunset Boulevard"
at 150 per cent and "Destination Moon"
at 149 per cent. The latter was one of the
summer surprises, doing unexpectedly strong
business almost everywhere. In its Philadelphia
engagement it struck a phenomenal 300
per cent.
TOP 1949
FIGURES
The business which the hit pictures was
able to pull to the boxoffice exceeded that
of the top films of the same quarter in the
1949 summer .season, when the three leaders
were "Lost Boundaries." "Sorrowful Jones"
and "The Stratton Story." Of the 73 features
released during the summer on which there
have been sufficient key run playdates to
indicate boxoffice .strength, 38 did average
business or better for the reporting exhibitors.
This is about the same percentage of
average or better features for the 1950 .summer
period.
A report on these 73 features and their
percentages follows
(100 Is Average)
COLUMBIA:
Beware ol Blondie._ 97
Capiive Girl 97
David Harding, Counterspy - 99
Fortunes of Captain Blood i 91
Good Humor Man, The..
96
In a Lonely Place..
102
Rogues of Sherwood Foresl 98
711 Ocean Drive .„ 130
Stale Penitentiary 98
EAGLE UON CLASSICS:
Congolaise
90
Broken Arrow (20th-Fox)
Destination Moon (ELC)
Duchess of Idaho (MGM)
UFather of the Bride (MGM)
Flame and the
Louisa
(U-I)
Top Hifs of the Summer
(June 1950 through August)
Arrow, The (WB)
Men. The (UA)
My Friend Irma Goes West (Para)
Our Very Own (RKO)
711 Ocean Drive (Col)
Sunset Boulevard (Para)
Three Little Words (MGM)
^Treasure Island (RKO)
Winchester '73
(U-I)
viBlue Hibbon Award winner.
PERCENTAGES
Destination Moon 149
Federal Mem 91
Glass Mountain, The 101
Torch, The 95
Winslow Boy, The 106
LIPPERT PRODUCTIONS:
Hi-Jacked
Motor Patrol
Rocketship
96
95
108
XM
METRO-GOLDWYN-MAYER:
Asphalt Jungle, The 107
Duchess oi Idaho 132
Father of the Bride 151
Happy Years, The 67
Mystery Street 96
Skipper Surprised His Wife, The 89
Three Little Words 141
MONOGRAM:
Fa;her Makes Good
Lucky Losers .:
Sideshow .-
Snow Dog
Triple Trouble
_ 94
....: 96
90
!02
103
'.
150
PARAMOUNT:
Eagle and the Hawk, The 97
Furies, The 107
Lawless, The - — 85
My Friend Irma Goes West - - 120
Sunset Boulevard
RKO RADIO:
Armored Car Robbery - 96
Born to Be Bad 104
Destination Murder 87
Our Very Own - 141
Treasure Island 123
White Tower, The
,-, 102
Woman on Pier 13, The - 97
REPUBLIC:
Avengers, The
Savage Horde. The
98
90
20th CENTURY-FOX:
Broken Arrow i 147
Cariboo Trail, The 106
Gunfighter, The ,, 1 !3
Love That Brute ,1. 89
.-.
Night ond the City 101
Panic in the Streets - - 112
Stella -..105
Where the Sidewalk Ends 106
UNITED ARTISTS:
Iroquois Trail, The 103
johnny One-Eye - 91
Men, The - - 128
So Young, So Bod 95
Underworld Story, The 104
UNIVERSAL-INTERNATIONAL:
Abbott and Costello in the Foreign Legion 105
Adam and Evalyn _ 99
Curtain Call at Cactus Creek 89
Louisa 124
Peggy - - 95
Sierrcf _ ». - oo
Spy Hunt 102
Winchester '73 ;. 126
WARNER BROS.:
Bright Leaf 99
Caged 114
50 Years Before Your Eyes 104
FIcfme and the Arrow, The _...130
Great Jewel Robber. The 95
Kiss Tomorrow Goodbye _ _ 112
Return of the Frontiersman 94
This Side of the Law
'.... 94
Harmon Urges Bookings
Of 'Wrong Way Butch'
NEW YORK—Francis S. Harmon, vicepresident
in charge of exhibitor-community
relations of the Motion Picture Ass'n of
America, has written a thousand key exhibitors
urging that they book "Wrong Way
Butch," MGM-Pete Smith ten-minute short
on industrial safety. He said MGM is increasing
its print allotment.
The film recently won a special award
from the U.S. Department of Labor and was
selected by Eric Johnston. MPAA president,
as seventh in the public affairs series which
he and MPAA are sponsoring.
Resume Decree Talks
WASHINGTON—With National Theatre
Head Charles P. Skouras leading the 20th-
Fox delegation, talks were resumed here this
week with Philip Marcus of the Justice department
looking toward a possible consent
settlement of the problem of divorcement
and divestiture of the Fox Theatres and
distribution interests. Neither side would
reveal any details of the di-scussions.
14
BOXOFFICE
:: September 23, 1950

Pickford, Chaplin
Nutt, who is serving without pay, called for
a meeting within 60 days after he took
over to report on what progress had been
made in the reorganization of the company.
There were also stipulations that a second
such meeting be held within 90 days after
the reorganization and a third meeting
within 180 days.
The meeting this week was the first in
the series. It began Wednesday afternoon
and lasted only a brief time. No session was
held Thursday because of the Jewish holiday.
UA met with the knowledge that it is
assured of first money support from banks
as soon as it raises the necessary .second
money, and that the Society of Independent
Motion Picture Pi-oducers is lining up its moral
support to the company effort to get going.
Ben Shlyen Contributes
To Tradepress Textbook
SAN DIEGO, CALIF.—A new college
In for UA Report
NEW YORK—United Artists officials began
a series of discussions Wednesday (20)
on management and production problems,
with Mary Pickford and Charles Chaplin,
here from the coast to go over the situation
with Paul V. McNutt, chairman of the board:
Frank McNamee, president, and Max Kravetz,
secretary. Also on hand were Edward
Sherman, producer, and Max Fink, attorney,
who presented a production plan they have
been working on for some time. This included
provision for financing independent
producers.
It was learned that the contract with Mc-
textbook,
"Writing for the Business Press," published
this week includes a chapter on the
motion picture tradepress written by Ben
Shlyen, publisher and editor-in-chief of
BOXOFFICE. The book was compiled and
edited by Arthur Wimer, chairman of the
department of journalism at San Diego State
college.
Contributors, in addition to Shlyen, include
editors of such trade publications as Iron
Age, Advertising Age, American City, Aixhitectural
Record, Chemical and Engineering
News, Railway Age, and 18 publications which
are leaders in their respective fields.
The article on the motion picture tradepress
offers advice to college journalism students
on the opportunities offered in film
tradepapers. the types of employes desired.
the types of editorial material used as well
as detailing the general structure of the film
tradepress.
Army-Navy Football Game
To Go on Theatre TV
NEW YORK—The 1950 Army-Navy football
game scheduled for December 2 at Municipal
Stadium, Philadelphia, will be shown on
theatre television through an arrangement
made by S. H. Fabian, president of Fabian
Theatres, with the Gillette Safety Razor Co.
Technicolor Has Dividend
NEW YORK—Tlie board of directors of
Technicolor. Inc.. has declared a dividend of
50 cents per share on common stock, payable
October 11, to stockholders of record September
26.
Two More Chicago Suits;
$7,503,000 This Time
CHICAGO—Fifteen motion picture producers,
distributors and theatre management
companies were named defendants in two
suits totaling $7,503,000 filed Monday (18)
in federal district court.
The plaintiffs are H. Schoenstadt & Sons,
a partnership operating six theatres in Chicago
and Berwyn, and the Tower Building
Corp.. owner of the Tower Theatre at 1510
East 63rd St.. under lease to Balaban &
Katz. The suits charge that the defendants
conspired to discriminate against the plaintiffs
in various ways.
Schoenstadt & Sons operate the following
theatres: Halfield. 5449 Halsted St.: Harper,
5236 Harper Ave.: Hyde Park, 5312 Lake Park
Ave.: People's, 1620 South 47th St.: Shakespeare,
940 East 43rd St., and Roxy, 3245
South Grove Ave., Berwyn, 111.
The Schoenstadt suit names as defendants
Columbia Pictures Corp., Paramount Film
Distributing Corp., Paramount Pictures, Inc..
20th Century-Fox Film Corp.. United Artists
Corp.. Universal Film Exchange. Inc., Warner
Bros. Pictures Distributing Corp., Warner
Bros. Circuit Management Corp., Warner
Bros. Theatres. Inc., and the Balaban
& Katz Corp.
INDIVIDUAL AMOUNTS LISTED
The suit charges that from 1933 until the
decision in the Jackson Park Theatre case
in 1947 halted the practice, the defendants
prevented the Schoenstadt theatres from
showing pictures until nine weeks after the
Loop runs. It alleges the resulting loss of
revenue totaled $1,800,000, and asks triple
damages of $5,400,000.
The second suit, filed by the Tower Building
Corp., asks $2,103,000. It contains two
counts. The first count names the defendants
in the Schoenstadt suit, together with
Loew's, Inc., RKO Radio Pictures, Inc., RKO
Theatres, Inc.. Chicago Orpheum Corp.. lessee
of the RKO Palace at 159 Randolph St.. and
the Winston Theatre Corp.. lessee of the RKO
Grand at 119 North Clark St.
It charges that the Tower Theatre is leased
to Balaban & Katz and subleased to a wholly
owned subsidiary. Theatre Amusement Co.,
under an agreement which fixes the rental
at a percentage of the gross receipts, by
virtue of discrimination in booking, it says,
the Tower Building Corp. lost $600,000 in
rental.
This count seeks triple damages, or $1,700,-
000. The -second count, naming all defendants
in the first count except Warner Bros.
Theatres, Inc., Chicago Orpheum Corp., the
Winston Theatre Corp. and the RKO Theatres,
Inc., asks triple damages of $303,000.
Thomas C. McConnell represents Schoenstadt
& Sons, and Benjamin Wham represents
the Tower Building Corp.
Small and Columbia Talk
NEW YORK—Edward Small airived for
conferences with Columbia executives on the
relea.se and advertising and publicity campaigns
for his picture, "Valentino." Lewis
Allen directed.
Novel Twist Shifts
Judges in
L A. Suit
LOS ANGELES—A new legal twist was
written into lengthy litigation involving
the Partmar Corp. and Fanchon & Marco
with Paramount when Federal Judge W.
C Mathes was disquahfied as the presiding
jurist on further proceedings.
Attorneys for the defendants, Partmar
and Fanchon & Marco, suggested to
Judge Mathes that he disqualify himself
after it was discovered he had been a
member of the NRA's Los Angeles clearance
and zoning board, which, in 1933,
established the clearance system for all
theatres in the Los Angeles exchange
area. Such clearances constitute an important
issue in the suit.
The action, based upon Partmar's continued
operation of the Downtown Paramount
Theatre, was instituted by Paramount
in 1946, the plaintiff seeking to
evict Partmar and asking damages of
$600,000 because of alleged improper
management. Partmar and Fanchon &
Marco have filed a countersuit alleging
excessive film and theatre rentals
amounting to $5,250,000. \
69 Million Children in '60.
Census Bureau Predicts
NEW YORK—New figures released by the
census bureau of the Department of Commerce
on the anticipated child population
of the nation reveal a sharp revision upward
of previous predictions, with a high projection
estimate of 69.202,000 children of all
age levels by 1960—a tremendously significant
figure to the motion picture trade.
At the beginning of 1950, Parents' Magazine
took note of census estimates which
placed the number of children at 51,000.000
with a predicted expan.sion by 1960 to more
than 54.000.000. The magazine then focused
attention of manufacturers, .service industries,
retailers and advertising media on the
vast market offered by the record number
of children, and urged advertisers to plan
ahead to take advantage of this unprecedented
opportunity for profitable selling efforts.
For children, ages 5-9. many before never
at a motion picture theatre, the high projection
of 10,685,000 in 1940 is expected to
jump to 17,580,000 in 1955, and go upward
to 18,678,000 by 1960. The high projection
of children, ages 10-14, is predicted to climb
from 11,746,000 in 1940 to 13,999.000 by 1960.
On the other hand, a drop in the number
of children, ages 15-18 is seen in the high
projection bracket of 12,334,000 in 1940 to
11,315.000 in 1955. In the same classification
the total is expected to reach 13.957.000 by
1960.
BOXOFFICE :
: September
23. 1950
15

mwm
Don'f forget ANDY SMITH WEEK October 15-21
^^
''f

...And Twentieth^
will maintain the
'<
industry's hottest
li
pace from now on
'-
n
with THREE
QUALITY
I
f
I
O
NO
PICTURES
a month!
WAY OUT
MISTER 880
ALL ABOUT EVE
I'LL GET BY
nCHNICOlOR
TWO FLAGS WEST
THE FIREBALL
THE JACKPOT
(Jimmie Stewart hits in this one!)
AMERICAN GUERRILLA
IN THE PHILIPPINES
TfCHNfCOlOK
FOR HEAVEN'S SAKE
(That BELVEDERE Man's Best!)
CENTURY-FOXSaaltuit^/

Sidney Box to Cross the Country
In Trailer for Filming and Fun
NEW YORK—Sidney Box, British producer,
writer and director, who came to this
country for the opening of "Trio" at the
Sutton Theatre October 9, has a thirst for
knowledge and a boyish enthusiasm that
knows no bounds. He is going to tow a
trailer across the country and back on a
combined business and pleasure trip. His
companions will be Mrs. Box i Muriel i. whu
collaborates on his stories, and his daughter.
"Why the trailer?" he was asked.
"Well it's this way," he replied with a
grin. "We have baggage for six months
and a camera outfit, because we want to do
some location shots for 'Across the Bridge'
on the Mexico-United States border. I will
have to get at least two American technicians
to help me with this. Also. I want to
see the United States and meet some of its
exhibitors."
The premier of "Ti-io," a group of three
Somerset Maugham stories, will be for the
benefit of the Damon Runyon Cancer fund.
Paramount is handling distribution of the
picture. "Quartet." the first film produced
by Box from a combination of four Maugham
stories, ran so long at the Sutton that the
neighbors began to consider it a permanent
fixture.
An earlier production by Box, "The Seventh
Veil," made him one of Great Britain's
outstanding producers.
"Mrs. Box and I are now doing what we
always wanted to do," he said. "We are
Sidney Box, British producer, is shown
here with his wife and daughter on arrival
in New York last week,
making individual pictures.
The average cost
of a British picture is 150,000 pounds, althougli
'Trio' cost more than that. We hope
to produce a picture about every nine
months. My next will be an Anglo-American
film with three American players in
the leads. After that we will make an
Anglo-French film, 'The Rest Is Silence,'
partly in France and partly in England,
with two American artists. This probably
will start in September 1951. In the spring
of 1952 we will do 'A Model Affair,' another
Anglo-American film with three American
artists."
COMPO Prints Booklet to Combat
Juvenile Delinquency Charges
NEW YORK—The Council of
Motion Picture
Organizations has compiled a booklet
quoting various authorities who agree that
juvenile delinquency is not due to films. It
is titled "Exploding a Myth" and will be
supplied heads of the five leading exhibitor
organizations for distribution to their members.
Additional copies will be sent other
industry leaders and persons who influence
public opinion, such as editors and writers.
The pamphlet is made up of material originally
compiled by the Motion Picture Ass'n
of America and is.sued in mimeograph form.
It has been brought up to date through the
inclusion of additional .statements by psychiatrists,
psychologists, educators, jurists and
criminal sociologists. Exhibitors are expected
to find quotations from it of value in steering
local sentiment.
In a foreword. Arthur L. Mayer, executive
vice-president, warns that since films were
unjustly blamed for the rise m juvenile delinquency
in the last two wars, the industry
must be prepared to combat the charge in
the present emergency.
"This pamphlet." he says, "shows how unfounded
are the charges. The quotations
have been drawn from the writings and
public statements of 56 noted authorities and
organization sources in the field. Careful
examination of them leads at least to the
following conclusions: the effect of motion
pictures on youth cannot be isolated from
other social factors, and it would be .scientifically
unsound, even impossible, to attempt to
determine whether or not any specific film
could reasonably be expected to contribute to
youthful crime.
"Juvenile delinquency results from a complex
network of causes—sociological, psychological
and even physiological. Authorities are
not in agreement as to which factors are the
most important. To single out one or another
external element is to employ a scapegoat
device, and we of COMPO do not propo.se
to take it lying down when an attempt
is made to blame our industry."
Newsreel Trailer Aids
Crusade for Freedom
NEW YORK—Friday (22i editions of the
newsreels carried an 80-foot trailer in behalf
of the Crusade for Freedom, the objective of
which is the financing and operation of radio
stations and other communication media to
carry the message of democracy behind the
Iron Curtain. The trailer was approved by
the exhibitor screening committee of the
Council of Motion Picture Organizations. It
featured Gen. Lucius D. Clay, who explained
the plans of the organization.
LETTERS
PRAISES SEPTEMBER 9
EDITORIAL
To BOXOFPICE:
Your editorial titled, "What the Public
Wants." in the Sept. 9. 1950 i.ssue of BOX-
OFFICE sure should hit a lot of the exhibitors
right between the eyes if they just take
the time to stop and read it.
Have been managing this theatre for only
two and a half years. Came in right after
the lush period, watched it fall off, and am
now seeing it start back up. The thing that
has helped it start back up for me, here in
Logan, is the fact that I talked the boss into
letting me run a midnight ,show every other
week on Saturday night. They never had
midnight shows in this town, and it is a
novelty to them: the kids have some place
to go and can stay up late for a change.
Now we are even getting some of the older
people in for the midnight .show . How long
it will last, can't say, but at least for the
present it is bringing in some much needed
extra revenue.
Sincerely believe that as long as you can
keep doing something that some of the highbrows
call "crazy" or "nuts" you can keep
bringing the people into the theatre. At least
when you do something that is "nuts" or
"crazy" the people are talking about you and
your place of business and as long as they
are talking about you, you luiow that they
know you're in town. When I start to worry
.is when they quit talking about me, and the
theatre. Then I get busy thinking up something
that is "crazy" or "nuts" again.
Don't get me wrong now. I don't mean that
the theatre manager is to take off his pants
and run down Main street and make a jackass
out of himself, but neither should he be
a deadhead and always act like he is just
the next step from the morgue.
Am sending along a monthly calendar that
we put out—3,000 of them. Got sick and
tired of having everybody ask what the
show was about, so when I get ready to put
out a calendar. I get the reviews out and
rewrite it in the "native tongue" so the
people can understand what the show is
about.
DON HOWARD
Logan Theatre.
Logan. Utah.
New Auten Company
NEW YORK — Capt.
Harold Auten. until
recently head of the United Artists roadshow
department, has organized Ballantine Picture
Corp.. 153 West 42nd St.. for distribution of
foreign films and for handling roadshows.
George Hoffman, veteran film man, who was
associated with Arthur Mayer for several
years, will be associated with him. They have
four pictures lined up.
Walsh in New Union Post
NEW YORK—Richard P. Walsh, president
of the International Alliance of Tlieatrical
Stage Employes and Moving Picture Machine
Operators, has been elected a vice-president
of the American Federation of Labor union
label trades department. Raymond F.
Leheney. secretary-treasurer of the department,
made the announcement of the election.
18 BOXOFPICE :: September 23. 1950

fHeH' and Sf^CHU'
Predicts New Year Gain
J^N INDUSTRY analyst who looks at production
figures of general business as
well as boxoffice reports now makes the
guarded prediction that there will be a
general pickup in theatre grosses during
January and February in industrial areas.
In some manufacturing areas, he points
out, production levels are at the World
War II peaks already and may go higher.
One of his favorite barometers is freight
loadings. An acute car shortage has developed,
and the ICC is trying to speed up
loading and unloading. Lumber production
has passed the 1929 peak.
Crude oil production set new records for
the week ending September 9. In Texas
alone the output is 2,556,000 barrels a day.
a record rate.
Plant construction is being pushed at a
yearly rate of $21,640,000, also a new high.
In New England $44,000,000 is being spent
on new plants. Only a few war orders
have passed the $1,000,000 mark, but spectacular
war orders are expected. Some
plants have gone on a six-day week. The
Ohio Public Utilities Commission has asked
a curb on gas heating installations, because
of scarcities.
Employment figures are at a new high.
The machinists" union and others are
sending out bulletins telling locals where
men are needed. Wage increases are general.
With business in many lines already
above the World War n levels, theatres are
bound to feel the impact after CQOler
weather cuts into motoring and outdoor
sports.
Rising costs and taxes may limit profits,
says the analyst mentioned above, but business
will be good.
Allied Film Clinic
J^ATIONAL Allied leaders are becoming
increasingly steamed up over their plan
to have a "film clinic" in connection with
the convention at Pittsburgh October 2-4.
Regional bulletins emphasize the topic and
its value to individual member exhibitors.
At the same time independent exhibitors
not already members are being invited to
attend.
William Finkel, general chairman of the
Pittsburgh convention says; "Exhibitors
know their No. 1 problem is film buying.
We guarantee that any exhibitor attending
the National Film Clinic will receive
enough information to compensate him
many times over for the cost of coming
to Pittsburgh."
The project is being worked out in such
detail that individual meetings will be held
for various types of theatres, and problems
will be discussed on an open forum
basis.
A great quantity of information of film
buying has been accumulated since the
Caravan was started a few years back.
This, with moves under consideration

There are a dozen reasons why

HEDY (Delilah)

Some Changes Must Come,
Says Young Film
Buyer
Elmer Rhoden Jr. asks for a redrafting of pressbooks,
and more campaigns on regional mass booking basis
In this article, a second generation exhibitor
gives his vieivs on the merchandising
of motion pictures
and proposes some
changes to be made
by the distributors in
preparing pressbooks
and developing advertising
campaigns.
Elmer RJioden jr..
film buyer for the extensive
Commonwealth
circuit which
has headquarters in
Kansas City, is the
son of Elmer Rhoden. Elmer Rhoden Jr.
president of Fox Midwest
theatres and veteran in midwest exhibition
circles.
By ELMER RHODEN JR.
As a young man in the motion picture Industry,
I have found that the lifeblood of this
industry is based on advertising, publicity,
showmanship and public relations. Yet, in
my time in the industry, there has been little
improvement in the advertising promotion of
our stock-in-trade pictures. Let us look at
it. First, we have the same old pressbooks
with the same old stunts and publicity material
that insults the intelligence of the man
it is supposed to help. Let us see what we
can do to improve the quality or the pressbooks.
Let us lift them up and set them
down in a way to eliminate the junk and
save the meat. Following are my ideas on
improving this book:
Why don't we have two pressbooks one
with the ads, the stunts, and the radio
and newspaper squibs, slanted to the
larger centers. Then, another pressbook
slanted to the smaller centers. Why have
all the ads and stunts slanted one way?
Leave the ads and mats open so the individual
exhibitor can put in some of his
own copy. He usually has to rewrite the
ads anyway, so make it easier for him
and stimulate in him the idea of putting
in his own copy. He knows his town better
than a man sitting in Los Angeles or
New York! There has been, I believe, on
the part of most exhibitors, a lethargy in
the writing of ads. They are prone to use,
without hesitation, the ad mats of the
pressbook in their entirety, without trying
to use any personal or local touch.
They have lost initiative!
Trailers, as is known, bring anywhere from
35 to 45 per cent of the business on any given
picture. If you have two pressbooks, let us
have two trailers. One slanted for your larger
situations, the other for the smaller ones.
For example, it is known that a picture like
Scudda Hoo, Scudda Hay" will, in a territory
like my own (the midwest), be a tremendous
grosser, yet will completely fail in the eastern
market. It seemed to me that all of the
trailers and ads on this picture were slanted
more to the smaller situations.
It is a definite pity that a Technicolor
production like "Scudda Hoo, Scudda Hay"
could not be .sold in the east. Another example
of the use of two trailers can be
pointed out in Metro's picture "That Midnight
Kiss." The first trailer dealt mainly with the
operatic qualities of the picture and caused
the picture to drop far under average in the
smaller situations. Metro then went to work
and put out another trailer showing the
star working around trucks in parts of his
old GI uniform and soft-pedaled the highbrow
part of the picture. As you know, in
the eastern market, "Duel in the Sun" did
a satisfactory gross, where as most large
westerns do not enjoy this same success.
Could it be that the slanting of the advertising
on this picture towards sex and love interest
caused this picture to do above average
in the east? So, why not have two sets of
ads and trailers slanted for two different
situations?
GETTING TERRITORIAL BREAKS
Now, let us look into the national advertising
budgets on motion pictures in large
national publications. There are millions of
dollars spent every year to hit an audience
which can be covered twice as well locally in
the following manner:
Allocate the money spent on national
publications, with the exceptions of industry
journals and Hollywood fan and
screen magazines, into a fund to advertise
locally in either of the following two
ways: First, go into a fifty-fifty advertising
program with your local exhibitor.
He knows his situation and can spend
your money and his to a better advantage.
Second, territory breaks. These are the
finest examples of local saturation and
advertising. Let us take one particular
example: Eagle Lion's picture "The Sundowners."
As a buyer, if this picture had
not had a territory break, I would have
bought it low flat and played it off probably
one-day double bill. As it was, we
gave Eagle Lion percentage and were extremely
glad that we did, for this picture
gave us one of the most outstanding
grosses we have had all year. Yet, as you
know, the picture was no epic and never
could be termed excellent or even good.
As westerns go. it was only fair. An exhibitor
friend of mine, who held out on
buying this picture, consequently missing
the territorial break and the momentum
of the local advertising saturation, played
the picture much later to an unsatisfactory
gross.
Since we have been buying, we have never
had a picture, booked on a saturation booking
with local advertising saturation, that
did not go far above average, returning us
more net and the film company a higher
film rental. Any exhibitor who will not get
into the spirit of the saturation booking is
cutting off his nose to spite his face. For
example, look what RKO did with "Stromboli"
in the east, yet what a miserable flop
It was in this territory. It is hard to under-
.stand what goes on in the minds of men,
when having made a tremendous success in
one part of the country, they let this success
and momentum gained die in other territories
where it could have been used to the
.same advantage to the distributor and the
exhibitor.
When a distributor decides to have a saturation
booking and advertising campaign on
a picture, he has foresight enough to come
to the local exhibitors and the local circuit
advertising and publicity men to set up his
advertising campaigns for his saturation.
Yet, the same distributor, in setting up his
regular campaign on pictures, will, for the
most part, wrap up his campaign in New
York or Los Angeles without asking for the
help or advice of the men in the field who
have to do the actual ground work on his
productions. These men find it necessary,
time and again, to rework entire advertising
campaigns in their territories in order
to get some revenue out of the production.
Let us make advertising in this industry
flexible so that the local men will have a
chance and will want to sell the pictures.
Let the local man, the man in the field,
have his say in the making of your trailers,
of your ads, and of your campaigns. He
knows how to sell his community. He will
help. Just ask him and give him the chance.
This is the one business where we are all
partners, so let us actually be partners,
not partners in name only.
Alexander Film Co. Head
Reports Business Gain
KANSAS CITY—In a visit to the plant and
publishing office of BOXOFFICE, J. Don
Alexander, president of Alexander Film Co.
of Colorado Springs, Colo., was enthusiastic
about business prospects for the industry.
Citing his company's progress in a constant
increase of billing of about $1,000,000 per year
for the last several years, Alexander felt that
this certainly bespoke the confidence other
industries had in the general business picture.
Television has given Alexander additional
outlets as was well as production of advertising
films, which are serviced to more than
8,000 theatres in the U.S. Alexander also reported
an increase in the use of theatre ad
films in foreign countries with some 2.500
theatres served.
Accompanying Alexander was M. E. Williams,
sales representative for Kansas and
Missouri.
Korda to Do Ballet Film
NEW YORK—Alexander Korda has signed
Margot Fonteyn, premiere danseuse of the
Sadler's Wells Co., for the leading role in a
full length ballet film version of "The Sleeping
Beauty," to be made in Technicolor in
England next year. The film will be wordless
and will feature a full ballet and acting group.
The conductor and cast will be made known
soon by London Film Productions.
22
BOXOFFICE
:: September 23, 1950

Paramount's
Union Station
To Be Sold To Millions Thru
Huge TV And Radio Coverage
PLANS FOR mwm SEum Biumo ro si bigsesi evir-
AS PATlim IS SET FOR COUNTRY-mOE BUPUCATIOII
Air-selling of "Union Station"
at N. Y. Paramount early in
October will reach an estimated
hundred million listeners
from Maine to Washington
and west to Pittsburgh — and
will set the mold for engagements
everywhere to effect
the same tie-up thru the Sister
Kenny Foundation.
SATURDAY EVENING POST NOVEL that thrilled millions becomes
"screen thriller— and a terrific one!" says Hollywood Reporter.
With all major TV and radio
networks cooperating, plan
reaches its peak in late
September and early October.
Many engagements in listening
area will
benefit — and all
dates can duplicate plan thru
local radio stations and local
Sister
Kenny Committees.
"UNION STATION" starring WILLIAM HOLDEN • NANCY OLSON
BARRY FITZGERALD with Lyie Bettger • Jan Sterling
• Produced
by Jules Schermer • Directed by Rudolph Mate • Screenplay
by Sydney Boehm • Based on a Story by Thomas Walsh
NEWCOMERS ARRIVE IN "UNION STATION."
Star-making; Paramount welcomes 3 new faces, Nancy
Olson, Lyic Bettger, Jan Stcrling.Thcy shine in addition
to famous names William liolden, Barry TitzgeraJd.
Book The Indujiry Short For Disobled American Veteroni — "On Stage Everybody"

. . . "Aria
. . Charles
. .
AMfK/i^Md ^efo

Pictures That Are
Paramount
IN THE HEADLINES
''Sunset Boulevard'' at Top of
the Industry's Money-Makers
Variety's national
box-oflFice surveys rate
"Sunset Boulevard"
Bob Hope in ''Fancy Pants" Gets
Fancier Figures Than "Paleface"
¥m
its
money-leader across
the nation. Out of town,
it is repeating over and
over the drawing power
it
has demonstrated at
record-breaking run at
Radio City Music Hall,
Bob Hope, voted ,
No. 1 Boxoffice Star
n Fame's 1949 poll,
looks a cinch to
hold title in 1950.
His "Fancy Pants" (Tech.)
is
currently running
ahead of "The Paleface"
and "Sorrowful Jones" in
"Union Station" Manhunt Matclies
"Big CiocliV' Split-Second Tlirills
"Union Station/' due soon
is "sock entertainment"
large cross-section of dates.
Hal Wallis, Star-Maker, Presents
Dynamic New Actor in "Dark City"
L
is
says Hollywood Reporter.
It
recalls Paramount
suspense classics like
"Big Clock" and "Sorry,
Wrong Number."
"Nightmare in Manhattan"
famous Saturday Evening
Post novel on which it is based.
Hal Wallis, discoverer
of Burt Lancaster, Errol
Flynn, Humphrey Bogart
and Kirk Douglas,
introduces his newest
find in "Dark City." He
is
Charlton Heston
who. Film Daily says,
"is one of most exciting in
the last five years."
i
BOOK THE INDUSTRY SHORT FOR DISABLED AMERICAN VETERANS
— ••ON STAGE EVERYBODY"

*W€iJUa^t ^cfmt
By ALAN HERBERT
Theatre
Construction,
Openings and Sales
TT BECAME OFFICIAL this week that there
will be no admission tax reduction this
year House-senate conferences agreed upon
the senate treatment of the excise section ol
the bill, wiping out the reduction from 20 to
10 per cent of the admissions tax and similar
reductions in other excise levies. The house
also agreed to accept the senate decision imposing
a 10 per cent manufacturers' tax on
TV sets.
By the time you read this, the bill may
have been signed.
• • •
COOPERATIVE BUYING of theatre equipment
is not a new idea, although it has been
pretty well abandoned for some years except
for circuit buying. It will be put before the
Allied convention next month by Stanley
Kane of North Central Allied, with certain
reference to past Allied experience in cooperative
buying of insurance. Lloyd's of London
wrote the insurance, and the difficulty was
that the company was not licensed to sell
in several kev states. Consequently the cooperative
effort withered away about a decade
ago.
He will perhaps refer also to the cooperative
buvins of carbon arc lamps and other
booth equipment by Allied Theatres of Michigan
about 15 years ago.
Indications are that the present move by
Allied will have rather more prompt response
from theatre equipment and supply houses
than from insurance agencies and companies,
since the stake of the former is much more
directly tied up with industry buying habits.
* * *
DEPARTURE OF Herbert Bergson from the
top spot in the antitrust division of the
Justice department is not expected to result
in any important change in the attitude of
the department toward the three remaining
defendants m the government case. Talks
looking toward consent settlement are expected
to resume with 20th Century-Fox,
while Loew's has thus far refused even to
talk Rebuffed by the Ti-easury department
in a plan to which Bergson had agreed
whereby heavy federal tax payments would be
cut down by spreading them out over a threeyear
period. Warner Bros, has not yet come
back to see if a deal is .still possible. But it
is expected.
Bergson was not the toughest man to occupy
the position he is leaving, but neither
was he a cream puff for industry lawyers.
He placed constant emphasis upon steps to
prevent acts in restraint of trade. As he
frequently told us, it is not the duty of the
Justice department to battle to relieve individual
claimants against the defendants m
government suits, but rather to press for
relief for the entire affected industries from
monopolistic restraints and artificial barriers
to competition.
» * *
THE ANTI-HOARDING ORDER may be
the first government move in the present
war situation to bear any direct effect upon
the industry. It could curtail studio buying
of lumber, cement and other building materials
for set construction-although ordinarily
the studios do not buy so far in advance that
any discomfort should be caused by this order.
Other industries might be hurt much more.
ic, % *
WE NOTE THE GOVERNMENT has filed
this week a contempt proceeding against the
Gamewell Co., charging violation of a twoyear-old
judgment against the company
"designed to restore competition m the fire
alarm equipment industry." This is interesting
as another sign that the government is
determined to police its antitrust judgments.
CONSTRUCTION:
Blulllon, Ind.-Conslruction ol 500-car dnve-in boqun
by Mailers Bros, circuit.
u n. v,«
Charl.slon. Ind.-300-car drive-in being buill by
'^ctrput'ci>ri.K, Tex.-Gor>zales, Theatre circuit
nlans to c-recl 475-car. $100,000 dnve-m.
n=lhari Tex-I C Parkerlo build 4C0-ccJr dnve-in.
FraXh-^: Mas..-l,500-seat theatre ur,der way
m shopping ceriler lor Philip Smith Management
"^
Hammond. Ill.-$100,000 remodeling to be started on
"^Hrt^n^t^o^r W? Va.-Keith Huntington circuit build-
'"?„.'e^':trona,'"F

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
^minner
Leo Raelson, manager of
the College
Theatre, College Point. N. Y.,
earned a BOXOFFICE Bonus in
March 1950. The Long Island theatreman
now reports a tieup which
was consummated in July that has
an unusual quality. In his campaign
Free Show Fattens Boxoffice Take;
Nets Salvage, Removes Fire Hazard
Herb Graefe, manager of the Door Thea-
for "Nancy tions
Goes to Rio," Raelson
he submitted to
promoted a free New York-to-Bermuda
vacation trip from a travel
the Showmandiser section
in April 1950 and
agency.
August 1949. The
Nothing remarkable in the tieup,
Sturgeon Bay showman,
having earned
perhaps, as scores of theatre managers
were able to promote vacation
two $10 Bonuses, is
trips in one form or another in connection
with that picture. What is
bid to become the first
now making a strong
remarkable is the fact that Raelson
theatreman to be cited
is one of the few, if not the only
three times for exceptional
showmanship.
manager who refuses to believe that
Herb Graefe
such tieups are possible only in first
His latest entry gives
run houses.
indication that Graefe puts plenty of thought
Geographically, College Point is a
into his work. His ingenuity and creativeness
stimulate extra attendance, and his
suburb of New York. Businessman
not only compete for local trade
ideas, at least the last two. prove that he is
against New York establishments,
original in his thinking.
but have to buck closer competition
The kids in Sturgeon Bay enjoyed their
from the great shopping centers of
Saturday motion pictures free during September
because of Graefe's initiative, and his
Nassau county such as Flushing and
Jamaica. That holds for the theatre
latest idea produces extra revenue and serves
more than any other business, for
the public interest in more ways than one.
the College follows nearly every
All
other theatre
the kids have to do to gain free admission
at the Saturday matinee show is to bring
in the area with
product.
In a situation
25 pounds of scrap newspaper with them.
like this, the theatre
does not have the advantages
A
few pounds more or less makes little difference,
for many show up with extra poundage
of a fluid population such as exists
in most of the neighborhood to
theatres
of any metropolitan city. Peo-
the weight.
make up for those who are a little shy in
ple do not come to College Point for
The gimmick is a tieup with a local junk
their shopping. They go elsewhere
dealer who parks a huge van outside the theatre,
loads the scrap and reimburses the the-
and take their entertainment dollars
with them.
atre for every kid's ticket. At current market
prices, everyone comes out a little to the
Many neighborhood theatre n-.on at the Door Theatre
Free Scrap Paper Matinee tA be held during all Sept.
FREE SHOW!
EVERY SATURDAY MATINEE DURING
THE MONTH OF SEPTEMBER.
25 LBS. OF PAPER OR OVER
IS ALL YOU NEED TO BE
ADMITTED FREEH
SPECIAL!
EVERY BOY AND GIRL ATTENDING
THIS WEEK'S SHOW WILL RECEIVE A
BEAUTIFUL
OF
COLORED PHOTO
"ROY ROGERS"!
01 R BE(;iI..\R TOP 1)01 BLE FE.MIRE
WILL BE SHOWN.
Paper accepted fniin t 30 — 1 10
llll>
gin. If the price contniues to rise, the weekly
individual weight will be reduced. That will
mean a greater number of potential kids who
can attend the Door. With the junk dealer
paying full admission, the deal can be continued
beyond September for an indefinite
period.
Graefe had the forethought to realize that
he would need newspaper ads to get the kids
interested in the beginning. He has the junk
dealer paying half the cost of that and u.ses
a trailer as well.
BOXOFFICE ShoTvmandiser Sept. 23. 1950 — 315 — 27

. . . some
Ad Increases Boxoffice Potential
In Circuit's Second Run Houses
In large and small communities, theatremen
hove devised many eiiective means of letting
the public know that "Stars in My Crown" is
something diiierent by way oi entertainment
lor the family. Nov? credit Robb & Rowley
Theatres. Little Rock, Ark., with a grand
method oi creating special interest in subsequent
run situations. It is an advertisement
for the local papers, shown at right, which
reminds readers that young and old who have
already seen the picture enjoyed it and commended
it. The inference helps to make up
the minds of those who missed it at the
first run and inspires their patronage before
the film completes the local cycle ol bookings.
In this instance, it is likely that the
circuit will benefit materially when "Stars
in My Crown" ploys its own suburban theatres.
The ad was prepared by J. F. Thames
jr., circuit ad director.
The ad. with its unusual border broken on
the left side for the copy, measured one column
in width.
Panther Enlivens
'Bomba' Promotion
Todd Haney, manager of the Sandia Theatre
in Albuquerque, used hand-painted lobby
displays to promote "Bomba on Panther Island."
The displays were massive and were
constructed so as to be used as part of a
false front.
A live panther cooped up in a strong cage
created a lot of excitement and built up Intriguing
word-of-mouth advertising for the
picture. An exhibit of guns also attracted
attention to the playdates. During the run,
the marquee attraction sign carried the
dramatic line, "Danger! Live panther, here
from 4 to 10 p. m."
Haney was assisted by Wilson Butler, personnel
director for the Sandia, EH Rey and
Ernie Pyle theatres in Albuquerque.
Cleveland Papers Use
Page on New Season
Frank Murphy, manager of Loew's northern
Ohio division, established a precedent by
getting two Cleveland daily newspapers to
run an entire page devoted exclusively to
advertising,- free editorial and promotion
space advertising Loew's new show season.
About half the page was paid advertising,
the remainder stories, photos of stars, and a
birdseye view of outstanding productions
scheduled for early booking. The entire page
was laid out and prepared by Murphy. Local
papers had never previously accepted a promotion
of this type.
The page appeared in the Cleveland News
on August 31 and In the Plain Dealer the
following day. The Cleveland Press used
most of the material, running other motion
picture news on the same page.
^^^i//
J3e j2acA/
"Stors in My Crown," o Metro-Goldwyn-Moyer
picture, hos just finished on eight-day engogement
ot the Arkansas Theotre and, needless
to say. It has left a definite impression on
mony people. Young ond old come to see it
sow it more than once ... oil liked
it. This production is entertainment of the
finest calibre and commendations have been
ours for its presentation.
will
"Stars m My Crown"
return for other engagements soon and we
urge you to see this wonderful motion picture
ot your favorite theatre.
Sincerely,
Boats cmci Ponies Plug
'King's Men' at Resort
L. Graves, manager of the Odeon Theatre,
Lowestoft, a seaside resort in England, arranged
to have all pleasure boats bannered
with copy for "All the King's Men." To further
attract the attention of holiday merrymakers,
beach ponies, decorated with ribbons
and playdate cards, were paraded along the
streets
and the seafront.
A huge jigsaw puzzle was on display in
front of the theatre, with a sign inviting folks
to try and put Humpty Dumpty together
again. Window displays were obtained in
several stores, the merchandise tiein slanted,
" 'AH the King's Men' prefer Laurence Green
clothes, etc."
Women's Club Sponsors
Benefit for 'My Crown'
Pearl Bryant, manager of the Federal Theatre,
Federalsburg, Md.. had the Women's
Federated club sponsor a benefit show with
"Stars in My Crown" as the main feature.
The club consists of women from three principal
churches of the town. Film played to
capacity audiences because of
the wonderful
support the women gave the film. The club
trea.sury profited from a percentage of the
tickets sold away from the theatre, with
goodwill created for the theatre.
Makes 'Tea' Tieups
For "Tea for Two." Jim McCarthy, manager
of the Warner Strand in Hartford, promoted
record and window displays with downtown
music shops. Local newspapers played up
the fact that Gordon MacRae, star of the
picture, had made a personal appearance tour
in Hartford last Spring.
Archery Contest Plus
Merchandise Tieups
Help 'Black Rose'
Morris Rosenthal, manager of the Poll
Theatre in New Haven, Conn., pulled all exploitation
stops to give "The Black Ro.se" one
of the most publicized local openings in many
months. Newspaper and radio publicity wa.s
supported by an a.ssortment of ballyhoo and
exploitation tieups beginning two weeks In
advance.
Two archery clubs competed in a "Black
Ro.se" archery contest, with a Tyrone Power
trophy awarded to the winning team. The
papers ran a three-column cut of the participants
with a credit line. The sports editor
of the New Haven Register ran extra stories
on this event with mention of the theatre
booking.
Merchandising tieups with "Black Rose"
handerchiefs, cocktails, roses, and the novel
from which the picture was adapted produced
numerous window displays and co-op newspaper
ads. "Black" roses were placed on
tables in downtown restaurants; napkins and
place mats carried theatre imprint, and bars
featured the special cocktail.
Chalk was used to stencil sidewalk streets,
a coloring contest was planted with the
Italian newspaper, a walking book ballyhoo
toured the streets, and a captive balloon lettered
with picture copy was floated over the
theatre marquee.
The New Haven news agency tied in with
the sale of Bantam Books and posted signs
on all delivery trucks. Display cards were
placed on the bus terminal, garages and
hotels. Merchants used bags imprinted with
theatre playdates, 24-sheets were posted in
strategic spots, and directional arrows were
placed on poles pointing to the theatre.
Sound Effect Animates
'Rocketship' Display
Doug Smith, Odeon supervisior in Halifax,
N. S., and Jim MacLaggan, manager of the
Garrick Theatre in that city, launched a
seven-day teaser campaign on "Rocketship
XM." Large display ads were run just prior
to opening and on the first two current playdates.
A 15-foot rocket was suspended over the
marquee of the theatre a week in advance.
The display was equipped with a turntable
which played "rocket departure" records for
special sound effects over a loudspeaker
hookup.
Two thousand tabloid type heralds were
distributed throughout the city and in nearby
Dartmouth. Window cards were placed in
25 downtown locations.
Runs Pinup Contest
Ted Harris, manager of the State Theatre,
Hartford, had the cooperation of the Hartford
Herald as co-sponsor of a Miss Pinup
contest to launch his new show season.
Newspaper readers were invited to submit
photographs of title aspirants. The winner
is scheduled to be presented to the State
audience as part of the vaudeville show
headed by Dean Martin and Jerry Lewis,
28 — 316 — BOXOFFICE 3howTnandi»er
:
:
Sept. 23, 1990

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Pirale Coslume Parly
For Island' Draws
200 Youngslers
The high point in the campaign arranged
for "Treasure Island" by Nevin McCord, manager
of the Utah Theatre. Salt Lake City,
was a pirate costume party for kids held on
the stage. It proved highly .successful and
rewarded the boxoffice with an increased
take.
McCord had the cooperation of the Tribune,
and several merchants in planning the party
which wa-s staged Saturday before opening.
The merchants donated prizes for the best
costumes. More than 200 youngsters, in their
pirate getups, attracted attention as they
walked the .streets to the theatre.
Excellent newspaper art breaks were landed
in all three dailies. The advertising campaign
included 24-sheet stands, a special front
and window tieups. A dozen old "hogback"
trunks, converted into pirate chests by the
theatre's art department, were filled with
"jewels" and "pieces of eight" for a lobby
display.
Humor-Spiced Copy Sells
Double Bill at Ottawa
Fred Leavens, manager of the Elmdale
Theatre, Ottawa. Ont.. sold "The Perfect
Woman" and "Bride for Sale" by injecting
humorous copy throughout his campaign.
The newspaper ads were captioned, "Sugar
and spice, and all that's nice, that's what
but what are
little girls are made of . . .
big girls made of?" Incidental copy announced
that "any resemblance between this
show and absolute insanity is purely intentional.
Come in just for the laughs." Three
thousand heralds were prepared, using the
same idea, for distribution door-to-door.
Star Bids Boys Adieu;
Manager Goes, Too
Joe Goetz, manager of the C^apitol
Theatre, Cincinnati, arranged a scries of
personal appearances for Ruth Hussey in
connection with the opening of "Louisa."
Following a close schedule in which the
Hollywood star was interviewed by news
reporters and appeared at special functions,
Goetz arranged to have her pose
with a group of air force recruits leaving
for service. Among the recruits was Goetz
himself, recalled to temporary active assignment
as colonel in the air force.
City Hunts Lucky Key
To 'Treasure' Chest
Harold Heller, manager of the RKO
Regent, Grand Rapids, Mich., promoted a
local treasure hunt to exploit "Treasure Island."
Strong attention given to outdoor
ballyhoo also helped to publicize the booking.
The treasure hunt was sponsored jointly
by two merchants who provided 15 gifts
valued at $500. Ten thousand keys in imprinted
envelopes were distributed in the
stores and at the theatre. A trailer, lobby
display including an exhibit of the prizes,
newspaper ads and store window displays
publicized the treasure hunt.
The RCA record distributor awarded "Treasure
Island" record albums to the best
dressed "pirates" who attended on opening
day. The response from local youngsters
was excellent. Music shops tied in with the
distributor for window displays hooked up
with the costume contest.
Both the contest and the treasure hunt
cost the theatre absolutely nothing, the
sponsors underwriting complete costs, prizes
and advertising.
BOXOFFICE NUGGETS
L. C. Smith jr., manager of the Ritz Theatre,
Macon. Ga.. borrowed marine corps uniforms
and equipment for a lobby display to
exploit "Sands of Iwo Jima." A three-sheet
poster in the center of the display was
flanked by two manikins wearing marine
dress uniform and combat outfit.
Herb Rubinstein, manager of the Center
Theatre, Miami, used a novel offset herald
to exploit "Love Happy." He obtained a
hurricane chart and overimprinted one corner
of it with an ad mat from the film.
These were then distributed, and with the
hurricane season current in the area, the
handbills were saved by most people so that
they could follow advisory broadcasts of
warnings.
Joe Boyle, manager of the Poll Theatre,
Norwich, Conn., used three men dressed in
Indian regaUa as an effective street ballyhoo
for "Broken Arrow." The trio were made
up in full war array and war paint and
30
attracted wide attention in the downtown
section. They carried signs announcing the
theatre
dates.
For "The Good Humor Man." Brookie Le
Witt, manager of the Arch Street Theatre.
New Britain, Conn., staged a parade of Good
Humor trucks through the main streets.
Twenty-nine of the vehicles participated,
with the mayor heading the procession as
it visited hospitals and orphans' homes, dLstributing
free ice cream.
As intermission music, Harold Martz, manager
of the Strand, Plainfield, N. J., used
"The Wedding March" to publicize "Father
of the Bride." While the record was playing,
a slide was flashed showing a bride and
playdate copy. Through the society page
columns of the local paper, Martz invited
fathers of all brides in the area to be his
guest on opening day. There was a good
response.
— 318 —
Ouldoor Ballyhoo
And Co-Op Ads
Stress 'Crisis'
Strong concentration on outdoor ballyhoo ^N
and newspaper co-op ads exploited "Crisis" V^
for Robert Portle, manager of the Elm Street
Theatre, Worcester, Mass. Four 1950 Na.sh
cars bannered with "Crisis" signs toured the
streets four days in advance and for the
first three current days of the picture's
showing.
Two men with placards lettered, "I'm not
Gary Grant but I'm on my way to .see this
great actor in 'Cri.sis' now at the Elm Street,"
walked through the downtown area to bring
the theatre announcement to the attention
of people in the shopping .section.
Eight trucks of the Worcester News Co.
were bannered with signs and "snow birds"
were placed in sandbags at five playgrounds.
Cooperative ads were promoted from a beauty
salon and a luggage shop, and 40x60s were
displayed at a popular Worcester ballroom
and the bus terminal. Cross plugs were used
on the screen of the affUiated Poll Theatre.
Portle planted advance stories and art with
both daily newspapers, and obtained free
radio plugs on station WTAG five mornings
in succession prior to opening. Window cards
were placed in 50 choice locations throughout
the city, and window displays were obtained
by tieing in merchandise promotions
with shops handling records, cameras, pipws,
jewelry and cosmetics.
Benefit Show Boosted
By Catholic Churches
Jim LaFarr, manager of the Plaza, Malone,
N. Y., arranaged a benefit show in connection
with "Monsieur Vincent," and obtained
excellent writeups in the local newspaper and
the Catholic paper. He personally contacted
two priests in the territory and obtained permission
to display posters and stills in church
vestibules. Free radio time, the distribution
of 50 window cards, and announcements
in all churches attracted further attention.
Personalized Campaign
Sells 'Bicycle Thief
"The Bicycle Thief" recently concluded a
successful run at the Oxford Theatre, HaUfax,
N. S.. following a personalized campaign
devised by Manager Leo Charlton and Doug
Smith, local supervisor for Odeon Theatres.
The exploitation included a six-day teaser
campaign in the newspapers, an illuminated
theatre display, and radio spot plugs. The
theatremen mailed personal letters to a select
list of regular Oxford patrons.
Pafrons Get Summons
Mimeographed throwaways in the form of
a summons from the police department
helped increase business for Joe Geller. manager
of the Castle Theatre. Irvington, N. J.,
when he played "Where the Sidewalk Ends."
The inside folder read, "You are hereby
directed to go to the Castle Theatre, etc..
etc."
BOXOFFICE Showrmandiser
:
:
Sept. 23. 1950

Store Imprints Bags
With Coloring Mat;
Theatre Pays Nil
A new technique for advertising motion
pictures on grocery bags was developed by
Reg Streeter, manager of the Huntington
Park (Calif.) Theatre, as part of his campaign
on "Rogues of Sherwood Forest."
Streeter contacted the manager of the City
supermarket, who agreed to imprint all shopping
bags distributed during a ten-day period,
prior to opening, with a mat and information
on a coloring contest. Store customers who
colored the drawing and submitted it to the
theatre were eligible to receive ten pair of
passes offered as prizes. Many thousands of
grocery bags were thus brought directly into
the homes, with complete information on the
playdates. A container was placed in the
theatre lobby, where entrants could deposit
their completed art pieces.
The unusual part of the tieup is the fact
that in exchange for the passes offered to
w'inners, the market agreed to pay all imprinting
costs.
To exploit "The Great Jewel Robber,"
booked on the same program, Streeter used
a "safe" stunt in the theatre lobby, sponsored
by a local jeweler. The merchant contributed
a ruby ring and a U. S. savings bond as
prizes for persons who were able to open a
safe in the lobby. The community was saturated
with cards noting various safe combinations,
and the public was invited to try
and open the safe. Those who were successful
received the big awards, and consolation
prizes of
theatre tickets were distributed.
Eight-Week Giveaway
Sponsored by Bottler
Douglas Craft, manager of the State, Lima,
Ohio, recently concluded an eight-week tieup
sponsored by the Dr. Pepper Bottling Co., in
which a bicycle was awarded to the person
turning in the largest number of bottle caps
from the sponsor's product. The distributor
also provided runnerup prizes, including cowboy
outfits, baseball outfits, etc. Weekly
prizes for persons turning in the most caps
created additional interest in the promotion.
At the conclusion of the contest, the mayor
of Lima awarded the grand prizes to winners
from the stage of the State.
The contest was publicized via newspaper
co-op ads, banners on the dealer's trucks and
an attractive lobby display featuring an exhibit
of the prizes offered to winners.
Movie Quiz Supports
Roy Rogers Feature
Art Baltzer, manager of the Palace, Corning,
N. Y., got some extra publicity for "Trigger
Jr." through a tieup with the neighborhood
record shop. He sold the merchant on
the idea of distributing circulars promoting
a Movie quiz, with questions based on Academy
awards. The first ten persons who submitted
printed forms with the correct answers
received theatre tickets for the new Rogers
film. The circulars included full mention of
the theatre bookings. In addition the merchant
ran a two-column, five-inch newspaper
ad with the same copy.
Local Promotion Adds Support
To Producer Aid for 'Prince
Considering the fact that Manchester, Ga.,
has a population of 3,300, George Slaughter,
manager of the President Theatre there,
believes that the record established of 3,122
paid admissions when he played "Prince of
Peace" is a considerable one. The picture
broke all previous records for attendance and
did a new record high on concession sales.
Aside from the cooperation of the producer's
representatives. Slaughter aroused
tremendous interest in the film by starting
his campaign two months in advance. At that
time he launched a whispering campaign and
a personal campaign by contacting preachers.
The clergymen gave him endorsements and
permission to promote a full-page advertisement
through public subscription, carrying
their laudatory comments. They also announced
the picture from their pulpits and
in Sunday school classes, and permitted window
cards to be placed in the windows of
their churches.
Cooperative advertising from the producer
provided several hundred window cards
v^^
SHOWMEN
^dont gamble
when you book a
HALLMARK
PRODUCTION
/
which were distributed throughout the area,
special lobby displays and a de luxe trailer
and 2,000 heralds which were mailed to rural
boxholders.
A 70-foot flagpole on top of the President
Theatre, which had not been u.sed for ten
years, was put to work for the display of a
banner 20 feet long and shaped like a windsock.
The difficult task of placing the banner
on the pole was done by a sign painter who
also donated his services in making the sign.
Slaughter promoted three large newspaper
cooperative ads from merchants, with the
Chevrolet dealer using a three-column layout
for 14 consecutive days prior to opening. A
local florist was contacted who made a huge
cross from new plastic foam, with a central
floral piece of roses. This was created for
the lobby and was displayed with a religious
bust painting.
The overall effect of the tremendous interest
aroused in the picture was directly responsible
for the record attendance and gross
which Slaughter reported.
Hallmark features
are Designed to
Produce Record
Box-office Grosses
then backed by
SliotomoMsAip
Campaigns to
make
these Record Grosses
Certain /
Ready for release Jan. 1,1951
ONE TOO MANY*
Hallmark's Sensational Story of Alcoholism
WRITE
PHONE
HALLMARK PRpDUCnONSac
HALLMARK BLDG.. WILMINGTON, OHIO
^^^-.^^
~^^^^J^^
BOXOFFICE Showmandiser Sept. 23. 1950 — 319 31

Fashion Dance Revue
With Three Words'
Has School Theme
Ollie Bales, manager of the Bibb Theatre,
Macon, Ga., tied up for a back-to-school
Fashion Dance revue, as one of the high
spots of his campaign for "Three Little
Words." The promotion was staged on the
fourth night of the picture's run and attracted
an audience which overflowed into
the aisles of both orchestra and balcony, ami
left many interested patrons unable to gam
admission beyond the theatre lobby.
The revue was sponsored by the Fred
Astaire dance studio and a local kiddy shop
The studio supplied talent and dancers, wliile
the kiddy shop provided all costumes and
outfits. Bales promoted the use of a piano
from a local music store, promoted screen
ads to underwrite the cost of engaging a
popular orchestra, and promoted window
displays and co-op ads to help publicize the
show.
Exploitation for "Three Little Words" included
the distribution of 50 window cards,
posters in city buses, and tieups with disk
jockeys who played records from the picture,
with theatre plugs.
Displays were made from
litho cutouts, and for current ballyhoo, a
false front was built utilizing two side pieces
and an overhead banner.
Newspapers were generous with stories and
art. Music stores featured song hits from
the film,
with posters and art.
Lobby display devised by Walt Wolverton,
manager oi the Circle. Indianapolis, was a
provocative teaser for "Louisa." A vertical
blind revealed poster when patrons pulled cord
attachment.
Promotes Tea' Free
Nick Brickates, manager of the Garde Theatre.
New London. Conn., promoted 2,000 tea
bags from a tea dealer for distribution in
envelopes as part of his campaign for "Tea
for Two." The envelopes were imprinted with
full credits and an invitation for the recipient
to
enjoy " 'Tea for Two.' etc."
Detroit TV and Radio
Carry Contests on
Ocean Drive'
Alice Gorham. publicity director for United
Detroit Theatres, garnered strong publicity
break.s and radio promotion in her campaign
for "711 Ocean Drive" at the Palms Theatre.
A radio contest was promoted on Cinderella
weekend show over station WWJ, in which
listeners had a chance to win a $50 prize for
submitting the best rhyme on the film title.
Station CKLW asked questions about gambling
in Detroit on the Old Detroit Quiz show
and awarded theatre passes for the best
answers.
Bill Silvert. director of the Pow-wow Time
program over WXYZ. conducted a contest
based on a concealed rhyme, and numerous
plugs were landed on Tobey David's Telequiz
over CKLW. Mrs. Gorham succeeded in
planting the question: "Can the wire syndicates
and gambling show in '711 Ocean
Drive' be eliminated?" on the half-hour television
Press Conference program, on WXYZ-
TV. The same station conducted a Man on
the Street broadcast on opening night, asking
people coming out of the theatre for their
reaction to the picture.
Five thousand samples of stage money
imprinted with picture and theatre copy were
distributed throughout the city, and 3,000
small announcement cards were handed out
in the shopping district. A "story in pictures"
feature layout appeared in the Detroit Free
Press.
...TARGET.
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'Lonely Place' Promotion
Aided by Camera Store
Several noteworthy promotions were used
by Gerry Wollaston, manager of the State
Theatre, Harrisburg, Pa., in behalf of "In a
Lonely Place." Wollaston tied up with the
Foto-Disc Camera Co. and obtained a full
window display in a choice location. The
tiein was slanted: " 'In a Lonely Place' or on
a crowded street, you get the best pictures
with a Foto-Disc camera." Posters and full
theatre copy formed the background of the
display.
Arrangements were made with a department
store to serve a "Lonely Place" special
at the lunch counter. Passes were awarded
to diners who were eating the special whenever
the song was played over the interaddress
system.
Book tieups were widely utilized.
The Variety Clubs—^Will Rogers Hospital at
Saranac Lake, New York. This famous sanatorium for the
care and treatment of chest diseases, operated free of
charge, serves the people of the Motion Picture and Allied Amusement
Industries. Industry people from all parts of the United States are
eligible for admission.
For information contact your nearest
Variety Clubs—Will Rogers Hospital
Variety Club Tent or Write:
1313 Paramount Building, New York 18, N. Y.
Circuit Head Inspires
Invitation to 'Bride'
J. F. Thompson, head of Martin & Thompson
Theatres, inspired a unique circular to
exploit "Father of the Bride" when it played
at the Thompson Theatre in Hawkinsville.
Ga. The herald represented a wedding Invitation,
with the management requesting the
pleasure of the recipient's company at the
marriage of the two stars who appear in the
film. The inside fold revealed an attractive
two-column cut illustration from the picture,
and a complete listing of the cast with
some incidental copy. The "invitations" were
mailed to a select list of local citizens.
32 — 320 — BOXOFFICE Showmandiser : : Sept. 23. 1950

was
—
Merchandise Tieups
Publicity Breaks
Open Door to 'Key'
G. Williams, manager of the Regent
Cinema, Kent. England, used many of the
pressbook ideas on "Key to the City" as the
basis of an aggressive campaign. Two leading
florists made key bouquets which were
featured in window display with art cards
lettered, "Say it with flowers, they're the key
to her heart." Wine merchants used windowdisplays
centered around the theme, "The
key to good wines, etc."
Williams made merchandising tieups which
resulted in window displays in cleaning establishments
(your appearance is the key to
success) and savings banks (you key to security
lies in saving), etc. Each display was
augmented by posters advertising the picture
playdates.
For street ballyhoo, Williams used a sandwich
man who carried key cutouts In place
of the usual boards. The man also distributed
die-cut keys imprinted with the theatre
name and credits.
Another stunt which created special interest
for the picture involved a number of keys,
obtained from the lost property department,
which were distributed in prominent locations,
attached to a tag offering free theatre
admission to the finders.
A special lobby display played up the action
motif of the film through generous use
of stills.
Back-to-School Matinee Atfracts
1,600 Kids With Merchant Aid
A highly successful back-to-school kiddy
show was staged by Don Klock, manager of
the State Theatre, Clovis. N. M., in one of
the biggest merchant-.sponsored events ever
held in this city. Fourteen merchants distributed
free tickets to boys and girls, and
provided prizes for the youngsters.
'
"Black Beauty the happy choice for
the feature, and every child attending received
a Sno Cone, L'il Abner color comic
book, and a booklet on "Landmarks of American
Liberty," the latter supplied by the J. C.
Penney store, which decided to get on the
bandwagon at the last minute after seeing
the lineup of kids at the other stores. Sixteen
hundred kids packed the State and an affiliated
theatre in Clovis.
Radio plugs, special trailers, lobby displays,
window tieups and the distribution of heralds
were augmented by newspaper ads and publicity
to sell the free show to the small fry
as an "extra special."
Show
Free Back-to-School
At Corbin, Ky., Hippodrome
Louis Merenbloom. manager of the Hippodrome,
Corbin, Ky., promoted a free back-toschool
show, sponsored by the Chamber of
Commerce. Highlight of the promotion was
a kiddy parade. Prizes were offered for the
best three entries in each of four divisions
dolls and doll buggies, bicycles, pets and
costumes. More than 1,100 kids showed up
for the parade through the city streets to the
theatre where a Judges' committee of merchants
selected the winners and awarded the
prizes.
Tickets for the free show were distributed
by the merchants with each purchase of a
specified amount. The theatre received full
rental from the merchants who also paid for
the show which consisted of a Hopalong
Cassidy feature, five cartoons and a Three
Stooges comedy.
To promote interest in the parade, the merchants
ran three large newspaper ads in the
Corbin Daily Tribune. Color films taken of
the parade will be shown on the Hippodrome
screen at a later date.
House Is Packe(J With Kids
For Lima State Show
Douglas Craft, manager of the State Theatre,
Lima, Ohio, promoted a back-to-school
kiddy show through a tiein with the J. J.
Newberry store, and was rewarded with a
packed house. Each child attending the
show received a photo of Hopalong Cassidy
and a pencil.
Pour thousand special heralds paid for by
the sponsor were distributed in playgrounds.
Newberry's also contributed prizes of school
bags and supplies which were awarded to
lucky ticket holders.
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BOXOFTICE Showmandisor :: Sept. 23, 1950 321 33

Pianist in Music Store Window Plays
Radio and Libraries
Songs from 'Three Little Words' ^^ Washinglon Pull
A Hollywood studio preview, with several
novel innovations, helped to stir up unusual
interest in "Three Little Words" three weeks
before opening at the Colonial in Reading,
Pa. The preview and the followup campaign
were handled by Larry Levy, manager, with
an assist from Ed Gollner, MGM exploiteer.
One hundred invitations were delivered to
a select group of businessmen and shopkeepers
by special messengers. This created
considerable t^lk and helped to establish a
cross-section representative audience with an
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influence on molding public opinion. At the
conclusion of the show, king-size comment
cards were distributed and these were used
on a large display setpiece in the lobby.
The theatre staff wore large buttons lettered
with the picture title. The Buick dealer
staged a parade of new cars bannered with
signs, "The perfect description in 'Three
Little Words," Better Buy Buick." Theatre
credits were included.
Radio transcriptions were planted on three
local stations. WHUM .sponsored a contest.
One of the top record shows featured songs
from the picture. The announcer then informed
the public that anyone found whistling
the tunes at a designated place and
time would receive free theatre tickets.
A 24-seet truck, illuminated and equipped
with an amplifier for broadcasting the song
hits, toured the city and outlying towns
for four days. A jeweler tied in with window
displays and newspaper co-op ads.
The Zeswitz music store used a flash window
stunt which attracted hundreds of spectators.
An attractive girl seated at a piano
in the window entertainmed passersby with
song hits from the picture. An amplifier
brought the music score to the attention of
shoppers for blocks around. The store also
sponsored a contest on the theme. "So you
want to be a songwriter." The public was
invited to submit lyrics to the title song of
the picture, with a $25 cash prize and theatre
passes getting a tremendous response.
The contest was publicized in ads and via
heralds, paid for by the sponsor.
The Woolworth store cooperated by displaying
a board made up of .scene stills from
Fred Astaire's former pictures with appropriate
tiein copy for the theatre. As people
entered the store, they received slips of paper
with a li.st of rules governing a conte.st.
Those who identified each picture in the
window were given theatre passes.
General exploitation included 34 counter
cards displayed in dow-ntown shops, 25 photographic
displays in windows, and special
stories and art in the Reading Times and
Eagle and the Shopping Bulletin. Levy proved
again, if you play every angle you get the
extra business.
For 'Ocean Drive'
Frank LaFalce. advertising-publicity
director
for Warner Theatres in Washington, engineered
an imaginative campaign for "711
Ocean Drive" at the Ambassador Theatre. He
tied up with radio station WTOP, getting 21
free spots in exchange for a one-frame
trailer on the .screen calling attention to the
Yours Truly. Johnny Dollar radio show which
stars Edmond O'Brien.
LaFalce contacted all local stations, getting
free plugs on the Mark Evans show, WTOP;
sports quiz program, WEAM: Mystery Quiz,
WGAY: and many other top air shows.
The Washington library and its branches
posted displays of stills on all bulletin boards
and distributed 3,000 bookmarks imprinted
with full theatre copy. Five thousand stagemoney
heralds announcing picture and playdates
were distributed by salesgirls in the
G. C. Murphy store.
A clever lobby stunt created word-of-mouth
advertising. Every night at 7:11. an alarm
clock rang off, and the person standing at
the boxoffice at that moment was given free
admission. The only props used for this were
easel and an alarm clock.
Twelve newsboys at key downtown locations
wore huge buttons lettered. "Are you going to
'711 Ocean Drive'?" The Washington Daily
News used a Story in Pictures feature, and
other dailies ran impressive art and publicity
stories.
Six Warner theatres in Washington used
special teaser trailers announcing the Ambassador
opening, and an advance screening for
members of the police department, the Ju.stlce
department and radio and press luminaries
resulted in additional publicity breaks.
Mule and Wagon Turn
Attention to 'Francis'
No extra expense was involved and considerable
attention was attached to the
"Francis" playdate at the Ritz in Scottsboro,
Ala., through the use of a street ballyhoo.
Horace Wilkerson, manager, obtained
the use of a mule-drawn wagon, placed signs
on the vehicle, and had a dozen teenage
boys drive it through the downtown shopping
section. A week in advance, the wagon w'as
.set up in the theatre lobby and loaded with
bales of hay and stalks of corn. Pesters and
signs announced that the management was
preparing for the arrival of "F^-ancis." The
stunt provoked favorable word-of-mouth
publicity.
Kiwanis Club Provides
Free Show for Kiddies
Bill Straub manager of the Colonia Theatre.
Norwich. N. Y., came up w'ith a timely
bit of showmanship, which gave the local kids
a free show as guests of the Kiwanis club.
Straub learned that the organization was
backing National Kids day on September 23.
He sold the local group on the idea of running
a free morning show for the youngsters.
The club paid the full cost of the theatre
rental and provided gifts for a series of stage
games and door prizes.
34 — 322 — BOXOFFICE Showmandiser
:
: Sept. 23, 1950

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I

Syracuse Exhibitors
Battle Ticket Tax
SYRACUSE—Local exhibitors are up In
arms over the proposed city 5 per cent admissions
tax and will launch a strenuous drive
against it, using theatre screens, newspaper
advertisements and radio broadcasts.
Theatre managers met with Mayor Thomas
J. Corcoran at city hall and later issued a
statement which said in part:
"Unified action against the common council's
newly passed extra 5 per cent tax on
theatre admissions, already burdened by a
20 per cent federal levy, will be taken immediately
to acquaint the Syracuse public
with the 'discriminatory city film tax,' it wa.t
decided at a meeting of representatives of
the amusement indu.stry here.
"Taking part were local hotel and bowling
alley interests, which also are affected by a
similar tax.
"Complete agreement was affected to
acquaint Syracusans with what was termed
an unfair tax. Wide use will be made of
the theatre screens, newspaper advertisements,
radio broadcasts and posters. All
channels of communication will be utilized
by every phase of the amusement industry
to tell the public 'the facts behind the new
extra taxload which would burden the average
Syracuse family.'
"Among those who took part in the discussion
were Harold S. Mortin, manager.
Loew's State: Harry Unterfort. zone manager,
Schine theatres, the Paramount and
Eckel: Sol Sorkin. RKO city manager; Sidney
Grossman, attorney and owner of Elmwood
Theatre, who has for years represented
independent theatre owners in the Syracuse
area: Jack Carp, owner. Cameo Theatre and
representatives of the Kallet theatre holdings."
General dissatisfaction with the proposed
additional admissions tax and two other
"nasty little nuisance taxes" is shaping up
in Syracuse into a coordinated drive for
their repeal and the passage of a 1 per cent
sales
tax.
Frick's Stand Unchanged
NEW YORK—Ford Frick,
National League
head, again has voiced protest of the baseball
series for theatre television. He told
Gael Sullivan, Theatre Owners of America
executive director, he will not reconsider the
ban and refused to give any explanation for
his stand.
Earlier
Win in
Evening Shows
Queens Poll
New York—Earlier evening shows won
by an overwhelming majority in the voting
campaign conducted by 90 theatres in
Queens borough. New York City. The
total vote was 143,000, with 115,830—87
per cent—in favor of the change.
As a result, the plan will be started
October 1 with the last show starting
between 8 and 8:30 p. m., and ending
not later than 11:30. The plan also will
be extended to RKO and Loew's theatres
in Yonkers and Mt. Vernon.
NEW LIPPERT EXECUTIVE — Latest
addition to the Lippert Productions
hierarchy is Joseph P. Smith, former
RKO Radio branch manager in San
Francisco, who will function as a liaison
between Lippert's studio, home office and
distribution staff. Smith leaves for New
York soon to assume his new duties.
MMPTA Election Slated
Thursday in New York
NEW YORK — The Metropolitan
Motion
Picture Theatres Ass'n will meet Thursday
(28) at the Hotel St. Moritz to elect officers
for the next two-year period. Leo Brecher,
president, will report on activities during his
tenure of office, and the meeting will discuss
current exhibitor problems.
Other offices: Fred J. Schwartz, chairman
of the board: Edward N. Rugoff and Solomon
M. Strausberg. vice-presidents: Russell V.
Downing, and Sol A. Schwartz, assistant
treasurer. D. John Phillips is executive director
and Judd & Gurfein general counsel.
The executive committee is composed of
Oscar A. Doob. Julius Joelson. Schwartz,
Samuel Rinzler, Samuel Rosen and Robert M.
Weitman. Directors are: Brecher, Doob.
Downing, Harry Goldberg. Joelson, David T.
Katz, Schwartz, Rinzler, Rosen, Rugoff, Fred
J. Schwartz, Strausberg and Weitman.
Sullivan Postpones Talk
With Mayer on COMPO
NEW YORK—A meeting between Arthur
L. Mayer, executive director of the Council
of Motion Picture Organizations, and Gael
Sullivan, executive director of the Theatre
Owners of America, set for Friday (22), has
been postponed at Sullivan's request. On the
agenda had been a number of matters relating
to exhibitor participation in COMPO,
mcluding di.scussion of TOA attitude toward
the questionnaire COMPO intends to mail
all exhibitors.
The questionnaire, a summary of which
appeared in BOXOFFICE last week, still is
in draft form only and Sullivan intended to
present TOA objections to some of the questions
as invadmg the privacy of members.
Another date will be set for the meeting,
probably in a few days.
Theatremen Again
To Fight Pay Floor
NEW YORK— Further opposition to fixing
a minimum wage of 75 cents an hour for tiieatre
workers was presented at a hearing before
the state minimum wage board headed
by Industrial Commissioner Edward Corsl
Friday (15) in this city and Friday (22) in
Rochester.
At the former hearing Leo Brecher, president
of the Metropolitan Motion Picture Theatres
Ass'n, was the principal speaker in opposition.
He contended that ushers are
parttime employes and that no minimum
should apply to them until after three months
of service. A minimum for other workers,
he contended, would be discriminatory.
Over half of the 2,000 ushers employed in
New York theatres are students, Brecher said.
Russell Moss, representing the lATSE, insisted
that a 75-cent minimum was fair and
just.
Walter Neithold. owner of theatres in Monroe
and Goshen. N. Y., also opposed the minimum.
He and other upstate theatremen appeared
at the Rochester hearing.
Paramount Division Heads
To Meet September 28-29
NEW YORK—A.
W. Schwalberg, president
of Paramount Film Distributing Corp., has
called a division managers' sales meeting at
the home office for Thursday (28) and Friday
(29), the first gathering of the kind
since June when the regional sales convention
was held on the coast.
Discussions will cover the 1950-51 product,
merchandising problems and general industry
conditions. Schwalberg will preside, assisted
by E. K. (Ted) O'Shea, vice-president. Those
who will attend will be: Oscar Morgan, general
sales manager of short subjects and
Paramount News: Gordon Lightstone, general
manager of Canadian distribution; Howard
Minsky, mideastern division: George A,
Smith, western: Hugh Owen, eastern and
southern: James J. Donohue. central, and
Duke Clark, south-central.
Republic Agrees to Boost
In Home Office Wages
NEW YORK—Republic Pictures has agreed
to a general pay increase of $3 a week for
home office employes as the result of a
meeting with officials of the International
Alliance of Theatrical and Stage Employes
before Commissioner Mandelbaum of the U.S.
mediation and conciliation service.
The increase affects 90 employes and is
retroactive to July 1, the date the last contract
expired. The new contract runs to
Aug. 30, 1951. Wage problems at the Fort Liee
Consolidated Laboratories of Republic are
still to be worked out.
Report 1947 Film Income
NEW YORK—The film income for 1947
totaled $1,926,367,000, according to a delayed
report by the Treasury department.
There were 4.892 returns, with 3,419 making
a profit and 1,190 shewing losses. The remainder
were from inactive companies. Taxes
totaled $94,919,000.
36 BOXOFFICE September 23, 1950

. . . Walter
. . . Stewart
. . Wilma
. . Mel
. . Hugh
. . Hal
. . John
. . . Maurice
. . Gloria
. . Oscar
. . Robert
screenplay
. . Dan
UJA Associates to Honor
Henry Jaffe at Luncheon
NEW YORK—Associates of Henry Jaffe,
New York and Hollywood theatrical attorney,
will honor him at a luncheon Thursday
(28) at the Hotel Pierre under the auspices
of the radio, television, stage artists and
band leaders division of the United Jewish
Appeal of New' York. Manie Sacks of Radio
Corp. of America, division chairman, will
preside. Gitti Zand, civic leader, will report
on his visits to Israel and the middle east.
James Sauter of Air Features, luncheon cochairman,
will speak briefly.
Jaffe, who led the UJA division campaign
last year, is attorney for the American Federation
of Radio Artists, American Guild
of Musical Artists and Television Authority.
The occasion will recognize his long years of
service to the profession, his "high standards
of business ethics and warm qualities of
leadership" and his devotion to the cause
of overseas relief and resettlement as exemplified
by UJA.
Sacks said that the division is a crosssection
of the entire profession. Chairman
for tadio and television is Max Wolff of
the Wolff Feldman Enterprises. Chairman
of musicians is Richard McCann, president
of local 802, American Federation of Musicians.
Co-chairmen are Charles R. lucci,
Jack Stein and Samuel Suber, respectively
secretary, treasurer and vice-president of
local 802.
The division executive committee consists
of I. S. Becker, Martin Begley, William J.
Bratter, Ted Cott, Jerry Danzig, Ernest De
La Ossa, Seymour B. Donner, Henry Frankel,
Ben Freeman, Moe Gale, Joe Glaser, Ben
Grauer, George Heller, Harry Kalcheim,
Nat B. Kalcheim, Jack J. Katz. Harry Levine,
Joseph McDonald, Kenneth Roberts, Thomas
G. Rockwell, Harry Salter, Morris Schrier.
Robert M. Weitman, Barry Wood and Stan
Zucker.
Unpaid Pledges to UJA
Exceed $10,000,000
NEW YORK—Unpaid pledges to the
United Jewish Appeal total $10,000,000, according
to Samuel D. Leidesdorf, treasurer
of the New York drive. He has told 193
trade group representatives that cash is
needed immediately to move 80.000 Jews from
eastern Elurope and north Africa to Israel.
October 8 has been set as "C-Day," or "Cash
Day." to collect unpaid pledges in 1.200 communities.
$2,000,000 by "C-Day."
The New York goal is
Louis Broido. who cabled acceptance of the
chairmanship of the collection campaign
from Lsrael. has sent word that the housing
situation there is critical because of a lack
of money to complete buildings already begun.
He also said that the Joint Distribution
committee faces exhaustion of its transportation
funds after having moved 114,000
Jewish refugees this year at a cost of $12,000.-
000.
Clayton Bond to Skouras
NEW YORK—Clayton Bond has joined
Skouras Theatres as film buyer. He replaced
Paul Burke, who temporarily held the position.
Bond had been film buyer at the
Warner Bros. Theatres home office for 20
years. Recent rumors of his resignation from
that firm were denied.
BROADVJAY
Q,erry Keyser, head of Warner Bros, home
office foreign publicity department, celebrated
his 21st wedding anniversary . . .
Howard Harper. MGM salesman in San Francisco,
was here for the wedding of his brother
Richard A., assistant to William F. Rodgers.
MGM vice-president in charge of distribution,
to Schatzie Royal, daughter of John F.
Royal, NBC vice-president.
Barbara Stanwyck arrived aboard the
Queen Elizabeth . Ballerina, MGM
studio casting department, flew in from
Rome then left for the coast . . . William
B. Zoellner, head of the MGM .short subjects
and reprints department, was in the
midwest . Kuhn was born to Mr.
and Mrs. Jack Kuhn. Jack is with the MGM
home office exploitation department.
. . . Nikki
James R. Grainger, Republic executive
vice-president in charge of sales and distribution,
returned from Richmond, Va., where
he met with Jake Flax, Washington manager,
and Morton Thalheimer and Sam
Bendheim. of Neighborhood Theatres, Inc.
Hart and Gertrude Berg, director
and star of "The Goldbergs," a Paramount
picture, were in town . Owen, eastern
and southern division manager for Paramount,
has returned from a series of meetings
at the Atlanta exchange
Duval, featured in Paramount's "Quebec,"
left for the coast.
William Holden, Paramount star, arrived
. . .
for a series of radio and television stints
to plug "Union Station." The film opens
October 3 at the Paramount . Wallis
has left for the coast. He recently returned
from Europe with his wife and son
Samuel Schneider, vice-president of Warner
Bros., arrived with his wife aboard the Queen
Elizabeth.
Ilya Lopert, head of Lopert Films, distributors,
came back from a three-month tour
of Europe. He had visited France. England
and Italy to line up forthcoming releases
Granger, actor, was here from
the coast on a ten-day visit to plug "King
Solomon's Mines" for MGM . P.
Byrne, eastern sales manager for MGM, was
on vacation.
Jean Simmons, featured in "Trio," a Paramount
release, arrived from London to attend
the Damon Runyon fund benefit of that
film October 9 at the Sutton . Duryea,
who recently completed "The Underworld
Story" for UA and "Al Jennings of Oklahoma"
for Columbia, was here for a few
days . Heller, Eagle Lion Clas-sics
accounting department, was to marry Dr.
Charles De Phillips at the Grammatan hotel,
Bronxville. The couple will settle in Scarsdale
after a honeymoon in the Poconos.
. . .
.
. . . Harold
Mr. and Mrs. Clem Kromer became parents
of a baby girl Barbara. Clem is with
the Eagle Lion Classics accounting department
David Niven arrived aboard the
Queen Elizabeth A. Doob. general
theatre executive for Loew's, Inc.. is on a
tour of Europe. Doob will visit Paris. Nice.
Florence. Rome and London
Graf, former assistant manager of Loew's
Orpheum. Manhattan, has been named acting
manager of Loew's Bedford. Brooklyn.
He replaces Buddy Neustein, who resigned.
Paula Gould, publicist for the Capitol, was
away . . . Dr. I. Q.. the mental banker, will
appear at the Capitol starting October 4
in a series of eight one-night weekly shows
Silverstein. sales director in
Latin America for Loew's International Corp.,
was back after a ten -week tour of MGM offices
in his region . Stillman. head
of Stillman Productions, left for the coast
to start work on "Queen for a Day." which
goes into production September 25 . . . Irving
Rubine. vice-president of the Stillman
firm stays in New York an additional two
weeks for pubhcity and advertising meetings
with the United Artists home office
staff.
Irving Lesser and Seymour Poe took a
plane for conferences on the coast with
Sol Lesser David Dortort. author of
"Cowpoke."
. . .
novel acquired by Jerry Wald
and Norman Krasna for the first of their
films at RKO. arrives here September 24 to
begin a ten-week tour with the Madison
Square Garden rodeo troupe. Dortort will
write the "Cowpoke " after the
tour. Robert Parrish. director, arrives with
Dortort.
Universal has borrowed Cyd Charisse from
Metro to star with Ricardo Montalban in
"Don Renegade."
LOVKLIK.s >1 I.l, \\ AUNERS FILM— .As part of the elaborate ballyhoo for the
world premiere of Warners "Three Secrets" at the Warner Theatre. .Atlantic City,
three lovely models were engaged by .\. J. Vannie. manager, to parade the famed
board walk carrying parasols painted with playdate ropy.
BOXOFFICE September 23, 1950 .37

. . . Rose
. . Barney
. . Robert
. . Ralph
. . Mike
. . Aida
. . Fred
. . Max
. . Louise
. . Max
. . Eva
. . William
. . Favorite
Along New York's Filmrow
By AARON SLOAN
jyjARY LAMB, daughter of Morris Lamb,
head night shipper at U-I. was married
to Ted Peperny at Temple Tifereth. Bronx.
The couple spent their honeymoon in Florida
Cassouteau. billing department typist
at U-I, welcomed her mother back from
the hospital after a three-week stay . .
Prancann Kent, bookkeeping machine operator
at U-I, has returned from a Rhode Island
Marlyn Miller, a former U-I
vacation . . .
typist, was in on a visit from Florida
Mel Sherman has been transferred
. . .
from
the booking department at U-I to the home
office, where he has been placed in charge
of
newsreels.
Elaine Lipschitz. clerk at U-I. is engaged
to Hank Feinstein, print booker at the same
exchange. Hank recently was promoted from
assistant booker. His fiancee will celebrate
Fred Mayer,
a birthday September 27 . . .
head booker at U-I, presided at the first
fall meeting of the coordinating council
of the 110th precinct of the Police Athletic
league in Elmhurst, L. I.
Loew's items: Valerie Castagliola, booker's
.
. . . Charlotte
clerk, was to be married September 23 to
Anthony Tavolacci at St. Barnabas church.
Bronx. The couple will honeymoon at Lake
George. Exchange employes held a luncheon
for them at the Famous Kitchen restaurant
and gave them a radio Pielow,
branch manager, was on sick list . . .
the
Phil Gravetz was in from New Haven . . .
Carmen George, day shipper, celebrated a
birthday . Mannion, day shipper,
will have a birthday September 29
Cowan, inspector, and Julius Fried-
man, night shipper, returned to their homes
from the hospital.
. . Etta
Republic events: William P. Murphy, manager,
will celebrate his 25th wedding anniversary
Gloria Gluck resigned
October 2 . . . from the switchboard . J. Fannon,
assistant manager, was upstate . . . Nat
Furst, Monogram manager, resigned .
V. Segall, head booker at Monogram, was
the only woman present at the company's
sales convention September 16 at the Warwick
hotel.
UA news: Exchange employes feted Harold
Kimmel, booker, and Zelda Rosenblum,
sales records clerk, at Marianne's restaurant
THEY KNOW HOW !
BEST BY TEST
QiucAcA,
THAN THE REST
O^EXT TIME ORDER FROM^
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FILMACKI
NEW YORK
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on a dual occasion. Harold was to marry
Ruth Hauptman, a music student, Saturday
(23) at Temple Siani, Brooklyn; Zelda was
to become the wife of Stanley Goldstein
on the same day at Temple Voice of Israel,
. .
Brooklyn. Respective honeymoons will be
upstate and in Canada . Elizabeth Brewer,
statistics clerk, was away in the Poconos.
Harry Goldstone, president of Famous Pictures
Exchange, was in California on business
. . . Marilyn MacLean has replaced
Gerald Schneiderman in the RKO billing
department . Trauner has become a
student booker at RKO . Pecorella
has joined RKO as a typist-clerk . , . Sylvia
Reiss, RKO billing department, was ill . . .
Dorothy McDonough, Monogram switchboard
operator, has returned after a short
illness.
. . . George
. . .
Twentieth Century-Fox jottings: Ethel
Reisner, sister of Arline Wolfe, billing department,
has been elected president of the
New York chapter. National Home for Jewish
Employes held a
Children, Denver . . . luncheon for Sylvia Weitz, booking department,
to celebrate her birthday
Popowich. home office, spent the week at the
exchange The bowling club will switch
playing time from Wednesday to Friday evenings
. Nuzzola, salesman, has bought
a home in Garden City, L. I. . . . Frances
Singer, secretary, has returned with her
family from Rockaway Park . . Henriette
.
Block, cashier's department, was in Florida.
. .
.
. . Liggett-Florin
Jules J. Nayfack has booked "Strange
Victory" for the Luxor, Newark, October 8,
and the State, Troy, October 22, 23 . . .
Marian Schwabe, Paramount accounting department,
is engaged to William Broanstein
Gloria Genovese. Paramount ledger clerk,
.
was in Bermuda Colosi. Paramount
ledgtr clerk, was back from her vacation
Leonard Saver, upstate and Long
. . Island booker for Columbia, was back from
Miami Beach with a heavy suntan .
will do the booking for the
Tiffany.
Bronx, which reopens September 28.
. . .
.
.
Filmrow visitors: Elmer Hollander, buyer
for the St. Cloud Amusement Corp.. Washington.
Morris Blendas of the De
N. J. . . . Luxe. Brooklyn . Wallack of the St.
Mark's. Stuyvesant and Orpheum. Manhattan
Frank Henry. Mayfair and Bijou,
Al Suchman, Brookside Drivein,
Trenton . . .
Newburgh Friedman, head
buyer and booker in Albany for Warner
Theatres Megeht, buyer for driveins
in the Schroon lake area . . . Alfred
Moron jr. of Marchena, Moron & Co.,
Curacao, Dutch West Indies.
.
.
Irene Feld, formerly with the Warner
Bros, home office investigating department,
has begun work as a billing department
typist at Columbia Hirsch has resigned
from the cashier's department at Columbia
. . . Charles Siegel, night foreman
at the U-I film room, spent the week with
relatives in Florida Rctures
Fabian Installing TV
At Palace in Albany
ALBANY—Fabian engineers are supervising
a full-size television installation at the
Palace Theatre. Commissioner Philip J. Gallagher
issued the permit Monday. No costs
were estimated in the application, but one
story in local film circles put the amount
at $40,000. The Palace, which seats 3,750, is
the fifth theatre in the country to be
equipped for large-screen telecasting. Fabian's
Fox, Brooklyn, was one of the first.
The work is .scheduled to reach the testing
stage by September 25. when rigid tests will
be made for efficiency of operation and
.safety of high tension lines to protect operating
personnel from X-ray emissions. The
televised image will be projected from the
front of the balcony; the main electronic
units, encased in metal coverings, will be
located in the projection booth at the rear.
Sigmund Schellkop is engineer in charge
of the project. Decision to install television
was made last winter after S. L. Halpern,
adviser to Fabian interests on television, and
RCA engineers surveyed the theatre. a{ the
time it was said Proctor's Schenectady and
Proctor's Troy would be equipped, too.
Expert TV Screen Shortly
In Two Century Houses
NEW YORK—Completion of the installation
of large-screen television equipment at
the Marine Theatre, Brooklyn, and the
Queens Theatre. Queens Village, is expected
before the end of the month, according to
Leslie R. Schwartz. Century Theatres general
manager. Work was begun during August,
as reported previously in BOXOFFICE.
Century is installing Radio Corp. of America
equipment.
Find Frank LeGrande Jr.;
Funeral Service Is Held
NEW YORK — The body of Ensign Frank
LeGrande jr., son of Frank LeGrande, Paramount
executive in charge of eastern and
foreign laboratories, was found and identified
in a wrecked navy fighter plane in Mt. Baker
National forest in Washington. The plane
in which Ensign LeGrande was flying disappeared
Feb. 8, 1945. LeGrande was a resident
of Coytesville, N. J. He attended local schools
and Furman university in South Carolina before
enlisting in the naval air corps in 1942.
Services were conducted Thursday (21) In
Fort Lee, N. J.
Herbert Babbitt Rites
NEW YORK—Funeral services were held
recently for Herbert Babbitt, an employe
for 25 years with Tacme Film Service. Inc.,
who died after a long illness. He was 47
years old. Surviving are his wife MoUie and
a son Harvey, 15.
Exchange has booked "Mr. Dynamite" and
"Double Alibi" into Loew's. Inc.. metropolitan
area hou.ses for midweek runs in October
Bonded Film Storage has begun
. . . physical handling of films for Republic on
the sixth floor of the Film Center building.
Bonded closed its fourth floor film room
Monday (18).
38 BOXOFFICE
:: September 23. 1950

—
——
reissues
—
—
—
MB)
TV Operators Finish
First RCA Training
CAMDEN, N. J.—Thirty motion picture
projectionists were awarded certificates of
accomplishment at the closing exercises of
course in theatre television projection which
finished Friday (15> at the RCA Service Co.
plant here. The course was jointly sponsored
by the Internaional Alliance of Theatrical
Stage Employes and Motion Picture
Machine Operators and the RCA Service Co.,
Inc. The certificates were awarded by E. C.
Cahill, president of the RCA unit.
The course was the first of its kind. It
was carried out with the collaboration of
RCA engineers who designed and developed
the theatre television equipment now being
installed in a number of places. The subjects
studied included instruction in television
fundamentals, the RCA instantaneous
and intermediate film system equipment,
operation of 16mm and 35mm terminal
equipment, and the RCA PT-100 theatre TV
system for large-screen television.
The graduates:
Harry J.
Abbott, East Lansdowne, Pa.; Donald
E. Ball, Scranton, E. L. Beaud, New Orleans;
Edward W. Bopport, New Haven; Robert F. Burns,
Chicago; Frank D- Coraerford, Boston; Charles
Daniel, New York; Albert C. Edwards, Philadelphia;
Edward Fisher, Albany; Harvey D. Hill sr., Dallas;
Joseph Hoverka, Chicago; Lewis N. Howard, San
Francisco; O. S. Keay, Minneapolis; Carleton
Kinch, Binghamton; Frank MacDonald, Detroit; John
McNeal, Binghamton; Ray Monk, Seattle; John H.
Morgan, Kansas City; Walter K. Pettus, Washington,
D. C; Edward M. Plcfss, Denver; Fred J. Raoul.
Atlanta; Frank J. Rauier, Miami; Maurice Rudinkofi,
New York; William Santarsiero, New York; Alfred
D. Savage. St. Louis; Adam Schneider, Milwaukee;
Clyde W, Shuey, Los Angeles; Harvey Slater, Providence;
Earl Small, Lebanon, Pa., atid Victor Wolman,
Cleveland.
Appraisal Is $5,295,000
In Dissolution Plan
NEW YORK—A valuation of $5,295,000 has
been put on an operating agreement and
eight theatre properties jointly owned by
RKO, Metropolitan Playhouses and Skouras
Theatres by Louis B. Altreuter, appointed
appraiser by the New York Federal court. He
filed his report Wednesday (20) with the
court. The RKO interest in the joint ownership,
which is in the process of dissolution,
is 20 per cent. The valuation follows:
Leasehold of the Ward Theatre, Bronx,
$40,000: Bronx Interboro, $225,000: Marblehill.
$475,000; Pelham, $625,000: Pilgrim, $180,000;
Castlehill, $750,000; Forest Hills Midway,
$1,250,000; Proctor's, Newark, $850,000: operating
agreement made in 1939 between RKO
and Skouras, $900,000.
lA Local Sets Meetings
NEW YORK—lATSE Local B-51 of film
exhange workers will notify companies early
in the week on opening negotiations for a
1951 wage contract. The executive board of
the local will meet Thursday (28) to discuss
makeup of new contracts. Maurice Van
Praag, president, will call a membership
meeting October 9 at the Hotel Claridge.
Current contracts expire November 30.
Lees Declare 96V4C Dividend
BRIDGEPORT, CONN.—Directors of James
Lees & Sons Co. have declared the regular
quarterly preferred dividend of 96 'i cents.
It is payable November 1 to stockholders of
record October 16.
a
'Blue Heaven Top Grosser
In New York and Buffalo
NEW YORK—Business held up well at the
Broadway houses, with "My Blue Heaven"
at the Roxy leading the procession of good
films. Here the stage show was Mindy Carson
and an ice revue. Although in its sixth
week, "Sunset Boulevard" did not fall far
below its previous weeks' gross and it will
be given a seventh week at the huge showcase,
the first to have such an extended
engagement there in more than two years
and the fourth since the boom days of 1946.
"Tea for Two" continued to do well at the
Strand, with Gordon MacRae, Paul Winchell
and Florian Zabach in the stage show. "Summer
Stock," in its third week at the Capitol,
fell off but still did well. Here the stage
show consisted of Rosita Serrano, Noro
Morales' orchestra and Hal LeRoy. "Fancy
Pants" dropped down to fairly
good business
at the Paramount in its third week, with
Carmen Cavallaro's orchestra topping the
stage show. "The Sleeping City" (U-Ii opened
there Wednesday (20) to good audiences.
"No Way Out" exceeded average business
in its fifth week at the Rivoli. "Three Little
Words" continued strong in its sixth week
at Loew's State, and "Treasure Island" did
average business in its fifth week at the
Mayfair. "Our Very Own." in its eighth
week at the Victoria, held up well, with
Samuel Goldwyn's other film, "Edge of
Doom," trailing behind it at the Astor.
A surprise during the week was the
strength shown by reissues at two theatres.
"Thief of Bagdad" and "Jungle Book" pulled
very big at the Rialto, and "Gilda" and
"Platinum Blonde" at the Criterion. Another
fine grosser was "The Happiest Days of
Your Life," a Sir Alexander Korda-London
film, at the Little Carnegie. Releasing arrangements
have not yet been made for it.
"Pretty Baby" (WB) opened Friday (22) at
the Strand with a stage show headlining the
Three Stooges, the Weavers. Zabach and the
Maxellos. An added attraction was the Harvest
Moon Ball dancing champions.
(Average Is 100)
Astor—Edge of Doom (RKO), 7lh wk 100
Bijou—The Red Shoes (ELC), 100th wk. of twoa-dr.y
100
.
Capitol Summer Stock (MGM). plus stage show,
3rd wk 112
Criterion Gilda and Platinum Blonde (Col), reissues,
2nd wk 130
Globe—Reap the Wild Wind (Para); The Fleet's
In (Para), reissues 125
Little Carnegie The Happiest Doys ol Your Life
(London Films) 125
Loews Slate—Three Little Words (MGM), 6th wk...n7
Mayfair-Treasure Island (RKO), 5th wk 100
Palace Sierra (U-I). plus vaudeville 110
Paramount Fancy Pants (Para), plus stage show,
3rd wk 95
Park Avenue—Madeleine (U-I). 4th wk 93
Radio City Music Hall—Sunset Boulevard (Parct),
plus stage show, 6th wk 115
Riallo Thief of Bagdad and Jungle Book
(Classic) , - 150
Rivoli—No Way Out (20th-Fox), 5lh wk 105
Roxy—My Blue Heaven (20lh-Fox), plus stage
show 145
Strand Tea for Two (WB), plus stage show,
3rd wk 120
Sutton-The Winslow Boy (ELC). 15th wk 95
Trcrns-Lux Madison Avenue Kind Heaxts and
Coronets (ELC), Uih wk 95
Victoria -Our Very Own (RKO), Bth wk 107
'Heaven' Cops Top Honors
At Buffalo Paramount
BUFFALO—The Paramount with "My
Blue Heaven" copped top boxoffice honors
last week and "The Men" at the Buffalo
was very healthy, turning in a better than
usual seven days. "The Fuller Brush Girl''
at the Lafayette and "High Lonesome" at the
Century were just about average, while
"Summer Stock" in its second week at the
Teck ran up to 110.
Buffalo—The Men (UA) 110
Center Union Station (Para), 5 days 95
Century High Lonesome (ELC) 95
Cinema—Bicycle Thief I _ HO
Lafayette-The Fuller Brush Girl (Col) 100
Paramount—My Blue Heaven (20th-Fox) 115
Teck—Summer Stock (MGM), 2nd d. t. wk 105
"The Men' Rates Strong 150
At Philadelphia Stanley
PHILADELPHIA—Business at first run situations
was healthy. "The Men" at the
Stanley was the biggest gro.s.ser with 150,
At the Stanton "High Lonesome" reported
135 to go into .second place.
Aldine—A Ufe of Her Own (MGM), 3rd wk 105
Boyd—Three Secrets (WB) 98
Earle—Union Station (Para), 2nd wk _ 60
Fox—My Blue Heaven (20th-Fox) 105
Karlton—Devil's Doorwoy (MGM) 85
Mastbaum—Summer Stock (MGM). 3rd wk 75
Randolph—Three Uttle Words (MGM), 4th wk 80
Stanley—The Men (UA) - 150
Stanton— High Lonesome (EL) _ „...135
lamestown, N. Y., Theatre
Closed for Renovation
JAMESTOWN, N. Y.—The Winter Garden
Theatre here has been closed for a remodeling
job which, according to Manager Gus
Nestle, may total more than 3125,000. The
job is expected to take about two months.
A special preview is planned for Jamestown
patrons a few days before the official
reopening. The remodeling project was planned
by Herman Blattner of Albany, architect
for Warners, which operates the house.
One of the major changes. Nestle said,
would be installation of a new stainless steel
marquee, lighted with red and white neon
tubing. The boxoffice will be relocated on
the sidewalk and glass doors will open on
a completely remodeled lobby, which will be
decorated with illuminated panels and flushtype
and hanging fixtures. The front steps
will be removed and the entrance will be
built flush with the sidewalk.
The wooden auditorium floor will be replaced
with one of cement and will be covered
with carpeting. The color motif will be pink
and coral with pink-shaded fabrics on the
walls to harmonize with pink stage curtains.
The seats will be of coral shades and indirect
lighting will be used throughout.
Nestle said contracts for the work had been
awarded. Henry Maier of New York, construction
chief for Warners, will be in charge
of the work.
Adams Succeeds Griefer
NEWARK—Thomas A. Adams has succeeded
Ben Griefer as general manager of
the Paramount and Adams theatres and the
U.S. Theatre in Paterson. All are owned by
the Essex Amusement Corp. Griefer resigned
recently. Announcement of the shift was
made by A. A. Adams, president.
BOXOFFICE September 23, 1950 39

'
wood
. . . Denise
. . . Rita
. . Larry
. . . Belfonte
. . John
. . Melvin
. . Henry
. .
. . . Mort
. . Robert
. . The
. . Nelson
. . Dave
"
. .
. .
PHILADELPHIA
•phe Fried Theatrical Enterprises Center
Theatre celebrated its first anniversary
by giving an orchid as a birthday present to
the first 500 women patrons recently. The
theatre also awarded a baby carriage as a
prize to the first neighborhood infant born in
Janis Carter was in town with
September . . .
four models to help plug "Tlie Petty Girl"
Dareel displayed knitwear fashions
at Wanamaker's Teen Fashion show Tuesday
(19).
A joint report of the city
treasurer and re-
.
. . .
ceiver of taxes disclosed that amusement
taxes for the first eight months of the current
year were off $334,095 from the same
period in 1949 FYied has acquired
the Adelphi from the Felt circuit . . . Jose
Ferrer was in town to help promote "Cyrano
'
de Bergerac and Cohen's HoUyin
Mount Carmel, Pa., C. E. Sechrist'
Glen in Glen Rock, Pa., and the New in New
Freedom, Pa. have been added to the Allied
Motion Picture Theatre Booking and Buying
service . . . Margaret McGill, NSS office manager's
secretary, took off a few days to attend
her sister's funeral Thelma Green, NSS
booker, was on the sick list.
, . . Pfc. Eugene J. Laxon, 19, a
George Rcsnick has completed renovations
of his Cayuga Theatre . Fox reports
that his Fox in Riverside, N. J., and Criterion
in Morrestown, N. J., have reopened after extensive
remodeling. His Mayfair is now undergoing
renovations and will reopen in about
six weeks
former theatre usher, w^as reported missing
in Korea . . . Rich-Art Sign Co is getting
ready to move from 1237 Vine St. to its new
Fred Franke,
quarters at 307 N. 13th St. . . .
ELC field representative, was in auditing the
local office's books.
Max Bronow, former ELC booker,
has resigned
to join Oscar Forman in the purchase
of a cocktail lounge at 3601 Walnut St. . . .
ELC Manager Saul J. Krugman has resigned
Montanardi is the new ELC telephone
operator . . . Rhoda Weitz, ELC availability
clerk, has returned from vacation .
Many exhibitors have complained about the
recent raise in confectionery prices.
Goldaer, Inc., has been incorporated to engage
in the theatrical and amusement business
by William Goldman, William Louder-
.
. . . Sammilk,
Lawrence S. Lawrence and Rose L.
Malvolti Woodin, Wellsboro exhibitor
who was in charge of the Miss America
contest in Pennsylvania, has announced
that Emilie Longacre, Mi.ss Pennsylvania,
is available for club appearances
uel Segall, well known to many industrites,
is
dead.
Condolences to Edna R. Carroll, chairman
. . .
.
. . . Ulrik
of the state censor board, on the death of
her father The mother-in-law of Ed
Carlin, booker, died Bass, Paramount
shipping department employe, died
of a heart attack while at work
Smith, Paramount manager and co-captain
of the Golden Harvest Drive, was out of
town with Division Manager A. M. Kane , . .
Paul Klieman of the Pearl Theatre is chairman
of the Pal dinner on October 13 at the
Bellevue Stratford. The dinner will be the
kickoff of Pal week from October 15-21 . . .
Industryltes were sorry to hear of the death
of the father of Harry Botwlck, Paramount
Tlieatres city manager.
. . .
Sidney Ellis celebrated his tenth wedding
anniversai-y recently Jack Harris of
American Films reports he .soon will have
available features with such stars as Johnny
Weissmueller. Bert Lahr, Ethel Waters and
several famous prizefighters, Tom and Jerry
and cubby bear cartoons, six serials and 12
chimp two-reel comedies.
Bill Morgan. Stanley-Warner district manager,
is taking over Johnny Roach's terri-
.
tory. Roach is taking over Lou Davidoff's
area since Lou Davidoff is now general
manager of the Ellis
Byrne, MGM eastern
John B.
circuit . . .
sales manager, was in
town . Weber, Paramount assistant
mideastern sales manager, now is making his
headquarters at the local exchange
Price Premiums' representative Sid Barbet
became papa of a baby son.
. . . Florence Resnick
Dave Milgram announced the engagement
of his daughter Hinda
and Virginia Everly, 20th-Fox secre-
taries, became engaged. The latter will be
married October 7 and will honeymoon in
the Bahamas. The 20th-Fox crew gave both
girls a shower Tuesday (19).
Bill Doyle, who resigned from U-I after
26 years, has joined Republic as a salesman
Magill -has become city salesman
for UA. Mort's daughter, Ellen Jane, has
announced her engagement to Jerome Rose
. . . UA Manager John Turner reports that
his sales force now includes Harry Tyson,
Harrisburg; John Bergin, Wilkes-Barre and
Scranton, and Frank Hamerman, New Jersey
and part of Pennsylvania.
The Blumber Bros, were visited by RCA
executive Martin Bennett . Brodsky,
local decorator, has acquired the Auditorium
in Kennett Square, Pennsylvania. He is
planning to remodel this house. Bill Humphries
will do the booking and buying .
Dorothy Hashimoto is a new secretary at
Republic . Towers in Camden has
revived its policy of having weekend vaudeville
shows . Wax, owner of Boxoffice
Films, reports that "All Quiet on the
Western Front" is doing very good business
in subsequent run houses.
Billy Rose .suggested in one of his columns
that exhibitors might hold art exhibitions in
the foyers of their theatres. The idea was
acted upon by the management of Hunt's
Beach in Wildwood, N. J. Manager Kenneth
Love says that patrons appreciated this attempt
to bring art to people who would not
have the opportunity to see such paintings.
David and Dorothy Paige, well-known
night club entertainers, made personal appearances
in theatres around town to publicize
the opening of "Catskill Honeymoon
at the Princess Saturday (23i. Eddie Gabriel,
owner of Capital exchange, said that several
hundred bagels baked with eggs inside will
be given away at the opening of Jewish picture
at the Princess.
Co-stars of the two-reel comedy Columbia
is producing "Fragrant Vagrant" are
Wally Vernon and Eddie Quillan.
Depinet to Head RKO Share
In Crusade for Freedom
NEW YORK—Ned E.
Depinet, RKO president,
has joined the National Committee of
the Crusade for Freedom as a result of a
request of Lucius D. Clay, national chairman,
and all RKO units will be asked to participate
in the campaign.
Leon J. Bamberger is acting coordinator
for Depinet. Garret Van Wagner will be In
charge of the home office drive, assisted by
Robert Goldfarb and Harold Newcomb. A. A.
Schubart will handle exchanges, and Harry
Mandel will be in charge of the RKO theatres'
participation, aided by Ira Morals.
George Ronan will be chairman of the RKO
Pathe offices and studio, and Gordon E.
Youngman will be in charge at the Hollywood
studios.
Depinet has urged all RKO employes to
sign the Freedom scrolls which will be permanently
enshrined at the base of the Freedom
Bell in Berlin, and those who wish to
do so will contribute to the Radio Free
Europe fund, which supports a transmitter
to answer Communist propaganda in Berlin.
Dates for enrollment are October 2-7.
Availability of Product
Improves in New Jersey
NEW YORK—WUbur Snaper, president of
Allied Theatre Owners of New Jersey, will
report to Jersey Allied membership September
26 at the Douglas hotel, Newark, on a
recent improvement in availability of product.
Snaper said Monday (18) that a laxity
hertofore shown Jersey theatremen by many
film companies has largely been dissipated.
Much of the renewed cooperation between
distributors and exhibitors can be attributed
to letters sent exchange heads by Snaper on
the situation.
Snaper also will report on the possibility
of increasing admission prices at member
houses and review questions that have arisen,
both locally and nationally, during the past
year. Snaper and Irving Dollinger, Jersey
Allied board chairman and National Allied
secretary, will receive instructions regarding
their roles as delegates at the Allied States
convention in Pittsburgh October 2-4. Others
planning to attend the convention include
Jack Unger, Ed Lachman, Harry Lowenstein
and Al Sabo.
Harper, Miss Royal Wed
NEW YORK—Richard A. Harper, a member
of the MGM sales department and son
of Sidney S. and Mrs. Harper of Flint, Mich.,
and Schatzie Anne Royal, daughter of John
P. Royal, a vice-president of the National
Broadcasting Co., and the late Mrs. Royal,
were married Wednesday (20) at the home
of the bride's father. Supreme Court Justice
Ferdinand Pecora performed the ceremony.
They left on a wedding trip to White Sulphur
Springs, W. Va. They will live in New
York.
Theatre Auctions Planned
PHILADELPHIA — David S. Moliver, exhibitor
and independent exchange operator,
has organized a company to auction merchandise
in theatres. The plan was given its
first test Friday (8) at the Aurora Theatre.
A copyright has been applied for.
40 BOXOFFICE :; September 23. 1950

. . Claude
. . The
. . Oscar
. .
Mayer, Henshaw to Speak
At First Ampa Meeting
NEW YORK — Arthur Mayer, executive
vice-president of the Council of Motion Picture
Organizations, and Don Henshaw, wellknown
Canadian advertising man, will address
the first fall meeting of the Associated
Motion Picture Advertisers September 28 at
the Picadilly hotel. The theme of the meeting
will be "Motion Pictures Are Better Than
Ever" . . . "Let's Make Showmanship Better
Than Ever."
Henshaw's topic will be "The Next 50 Years
in Advertising." He is senior executive of
MacLaren Advertising Co., with head offices
in Toronto. He also is a representative of the
Motion Picture Ass'n in Canada.
The gathering will be the first under the
new administration headed by Harry K. Mc-
Williams as president. Hap Hadley as vicepresident,
Lige Brien as treasurer and Marjorie
Harker as secretary.
lohn Schlesinger Luncheon
Guest of Al Daf f of U-I
NEW YORK—John Schlesinger, head of
the Schlesinger interests in the Union of
South Africa, one of the companies of
International Variety and Theatrical Agency,
which controls 471 theatres, was the guest of
honor Wednesday (20) at a luncheon given by
Al Daff, head of foreign operations of Universal-International.
Schlesinger said the demand for American
pictures in South Africa was increasing.
Kane Ends Talks at RKO
NEW YORK—Walter Kane has concluded
discussions with Ned E. Depinet, RKO president,
and Robert Mochrie, RKO vice-president
and general sales manager, on release
plans for "You Can Beat the A-Bomb," a
two-reel short. Kane represented Emerson
Productions and Crystal Productions, producers
of the short, which shows how some
protection against effects of an atomic bomb
explosion can be obtained. Kane left for the
coast over the weekend.
Balaban Goes to Coast
NEW YORK—Barney Balaban, Paramount
Pictures Corp. president, left for the coast at
midweek to discuss new product and sales
campaigns with Y. Frank Freeman, vicepresident
in charge of studio operations, and
Sam Briskin, studio executive. Max E. Youngstein,
vice-president in charge of advertising,
publicity and exploitation, left Monday (18)
for the coast.
WASHINGTON
prank Boucher, general manager of the
K-B Amusement Co., was honored on
his 50th birthday with a dinner in the
Shoreham hotel on Monday evening (18).
Toastmaster was George Marshall, owner of
the Washington Redskins. There were over
300 guests present to pay tribute to a "grand
fellow and outstanding leader in the film industry"
as well as an ardent worker in
. . . Joe Walsh will buy and
charitable and civic affairs of the District
of Columbia
book for the new Moorcones Theatre Pucellville,
Va., a 500-seat house owned by A. P.
Moorcones. The theatre will open October 31.
. . . Russell Hildebrand,
.
.
Alma Rosenbaum, daughter of Neighborhood
Theatres booker Ivan Rosenbaum, is
engineering assistant in the General Electric
Co. plant at Syracuse, N. Y. Recently one
of her articles, "Light in the Making," was
printed in Adventres Ahead, the General
Electric publication
formerly with the Alpha Theatre, Cantonsville,
Md., is now with the Rivoli and Embassy
theatres, Baltimore Coblenz
of the Alpha, Cantonsville, Md., is a new
grandfather Ringer, Columbia
shipper, was in a hospital following a heart
attack . . . Sympathy to RKO salesman
Charles Hurley, whose father died in Boston
Sunday . cast has been removed
from the arm of 10-year-old Linda Wineland
who broke a wrist several weeks ago.
She is the daughter of Mr. and Mrs. Lloyd
Wineland jr.
Orangelo Ratio, manager of Loew's Palace,
was married Saturday (23) to Rina Maggiolo
in Holy Rosary church ... At 20th-Fox,
salesman Charlie Krips was vacationing .
Salesman Ira Sichelman was back on the
job again after fighting an illness for several
The Family club presented Mr.
weeks . . .
and Mrs. Cornelius Scott, who were married
recently, a pair of sterling silver candlesticks
, . . Ben Lust, Lust Theatre Supply
Co,, is out of the hospital.
David Buttolph is composing the score for
Warner's "Tlie Enforcer."
MPAA Aiding Marine
Recruiting Drive
NEW YORK—Footage and stock shots
from Hollywood libraries will be made available
to the U.S. marine corps for recruiting
purposes, it was decided Monday (18) at the
quarterly meeting of the board of directors of
the Motion Picture Ass'n of America. The
corps will u.se them in the production of its
own films.
The board approved for registration the
title, "The Ladies from Hell," of a David
O. Selznick production but with the stipulation
that all advertising and publicity must
include an explanation of its meaning. It was
the nickname of the Argyl and Sutherland
Highlanders of Scotland, who wore kilts and
formed a famous regiment in World War I.
The regiment is now serving in Korea.
No further action was taken on the Anglo-
American remittance pact which had been
approved in principle. Only technicalities
and no issues remain to be worked out,
MPAA said.
Eric Johnston, president, presided. Others
present were: Maj. Albert Warner, Nicholas
M. Schenck, Ned E. Depinet, Jack Cohn, Abe
Schneider, J. J. O'Connor, Austin C. Keough,
Theodore R. Black, Spyros P. Skouras. Barney
Balaban, Charles C. Moskowitz. Earle Hammons
and Morey Goldstein, and from MPAA:
Francis S. Harmon, Fred W. DuVall, Sidney
Schreiber and John G. McCarthy.
Youngstein Off to Plan
New Product Promotion
NEW YORK—Max E. Youngstein, Paramount
vice-president in charge of advertising,
publicity and exploitation, left for the
coast Monday (18) to plan promotion and
merchandising details for product scheduled
for the rest of the year and early spring.
He was to confer with Y. Frank Freeman,
vice-president in charge of studio operations;
Samuel J. Briskin, studio executive: Norman
Siegel, director of studio advertising and
publicity, and producers.
Leff Acquires Franchise
ALBANY—Sylvan Leff has acqquired the
Realart Pictures, Inc., franchise for the Albany
and Buffalo territory and has opened
offices here at 951 Western Ave. He soon
will open a branch office in Buffalo. Leff
had been a salesman for over 15 years in
the upstate area for U-I.
Johnston to A

. . Downey
. . Irwin
. . Al
ALBANY
f^ontract negotiations between theatres and
. . .
the projectionist and stagehand locals are
reported still under way. Both unions are
said to be working on temporary extensions
of agreements which expired last September.
Wage increases and improved working conditions
are sought ... J. Myer Schine. president
of the Schine theatre and hotel companies,
flew to Los Angeles, where a new
manager was being installed at the Ambassador
hotel . . . "Ice Vogues of 1951" will
play a five-night and Sunday matinee engagement
at the armory October 25-29. The
troupe will present a new show under the
management of Mr. and Mrs. George Tyson
Duke Ellington's orchestra is reported
set for Fabian's Palace about the same time.
"Write off 1950 as a bad season for driveins
of the Albany district," said Harry Lamont,
operator of airers. "Rain and cold are
still plaguing us. It's too late to reverse the
picture. I did not tliink such a prolonged
period of bad weather was possible. Since
last April we have never had a solid stretch
of warm, dry days and favorable weekends"
. . . Another drive-in operator reported that
his business was "at times as much as 40
per cent off from last year due to bad
weather." The temperature here last Sunday
evening dropped to 36, breaking a 75-year low
record.
Stanton Patterson, Leland manager, has
been a patient in Memorial hospital with
complications from a heavy cold and malaria
he contracted while in army service. Lou
Rapp. manager of the Strand, Schenectady
(darkened for the summer), has been pinchhitting
for Patterson . . . "Cariboo Trail"
tagged a strong weekend draw at the Grand.
Tlie kiddy turnout was exceptionally large.
Excellent patronage for vaudeville at the
Colonial Saturday (16) encouraged owner
Harry Eisenstein and Manager Milt Kravitz
to believe the three-day policy starting
Thursday (21) will do business. The Colonial
had been presenting eight acts of vaudeville
Saturdays only .
and Whitman
closed the Starlight Drive-In at Schroon
Lake, September 16. The Whitehall Drive-In,
operated by Shovan and DiRosta. al.so shuttered
for the .season.
Fabian Theatres has been experimenting
with a brief afternoon and night break, to
stimulate concession .sales. Sales of candy,
popcorn, soft drinks and ice cream have
zoomed, it is reported. The breaks, with house
lights up, are preceded by a .short trailer.
When lights are turned down, several minutes
later, a short is run. The Palace here
is not employing the break idea, but the
Grand and Leland are B situations in
Schenectady and Troy were scheduled for
the trial, but the results were so good that
the top run Proctor's in both cities are reported
to have been included.
Milking contests have proved popular and
profitable for Harry Lamont at the Riverview
Drive-In at Rotterdam Junction, the
Vails Mills at Vails Mills and the Sunset at
Kingston. He said a "second run" of the
promotion has been scheduled. The contest
draws people from the audience, the winner
being the one who squeezes out the most
milk in the shortest time. It provides excitement
and laughs.
Oscar J. Perrin, manager of the Ritz, saw
eight major league teams play in New York,
Brooklyn and Boston during his vacation.
Through the courtesy of Birdie Tebbetts,
Boston catcher, Perrin sat on the Red Sox
bench for a brief time during a game there,
and met Manager Steve O'Neill. Perrin has
been a friend of Tebbetts since the latter
played baseball with Oscar's son at I*rovidence
Prices of 5 and 10-cent
college . . . bars in a number of theatres serviced by
Tri-State Automatic Candy Corp. have been
upped to 6 and 11 cents. Fabian Theatres
here, among the first to feature the return
of "fives and tens," have not yet gone back
to the higher scale . . . Walt Williams, who
served as doorman at the Ritz under Jules
Curley about seven years ago, is back on
duty. He also works for the city. Walter
Leech is slowly recovering after an operation
performed in June.
The Variety Club crew held their fir.st fall
meeting Monday night at the Clinton avenue
headquarters after a dinner at Keeler's restaurant.
Chief Barker Charles A. Smakwitz
presided . Kane, Paramount ea.stern
division a.sslstant manager, held a pep meeting
in the local exchange in behalf of the
Golden Harvest of Hits drive. Manager Ed
Maloney's local office stood fourth at the
end of the third week of a 13-week campaign.
Tommy Dillon of the Strand stage crew
. . .
was incapacitated by a knee ailment
Francis Murphy, orchestra leader and trumpet
player who won the Variety Club golf
championship in 1949 and 1950, is now in the
pit crew at the Colonial for vaudeville. Murphy,
who was a member of the orchestra at
the Strand years ago for presentations and
concerts, led the house band at Riley's Lake
House in Saratoga during August.
As reports reached here on the business
attracted by "Sunset Boulevard" in upstate
situations, film men speculated on the reasons
for variations in patronage. The film
is said to have been less of a gros.ser to date
than anticipated. Reviews by critics have
been highly laudatory and audience comment
has been excellent, but the rush on
the boxoffices has not yet materialized.
"Sunset" played to strong trade at the Center
in Buffalo during a two-week run. It
did fairly well in Jamestown and Rochester;
below expectations in Syracuse. The local
run at the Palace started sub-par and remained
so the second day, but picked up
over the weekend. A date at the Glove in
Gloversville was said to be only so-so. Tremendous
business was reported in Pleishmanns,
Catskill resort town.
Fred Haas, chief construction engineer for
Fabian Theatres, stopped here Monday en
route from Buffalo to New York . . . Mike
Zala, formerly associated with New York
City theatres, has taken over the Strand,
Johnstown, which Clarence Dopp closed last
November. He is refurbishing the 175-seater
for a September 30 opening . . Filmrow
.
learned with sorrow of the recent death in
New York of Harry Fendrick, Warner salesman
here for 18 months. Fendrick, 52, resigned
his Warner post last winter due to ill
health . UUman, eldest son of Saul
J. Ullman, upstate general manager for
Fabian Theatres, and the past summer manager
of the Mohawk Drive-In, has enrolled
at a local law school. He was graduated
from Siena college in June. Johnny Dwyer.
assistant at the Mohawk, has been promoted
to manager.
Albany Variety Party Sept. 30
ALBANY—The Variety Club will hold a
housewarming tor members and their wives
at the clubrooms on Saturday night (30).
The following Friday night, a picture will be
screened for members and wives. An automobile
giveaway is also planned.
SCENIC DRIVE-IN LOCATION—The scenic
new 550-car drive-in at
beauty around the Harry Lament's
Rotterdam Junction might well compete with the attractions
on the screen. With the Mohawk river on the left and the mountains in the distance,
the location is considered one of the most beautiful in the Albany area.
WE to Pay 75 Cente Diviclen(d
NEW YORK — The Western Electric
Co.
board of directors has declared a dividend of
75 cents a share on the outstanding capital
stock, payable September 29 to stockholders
of record September 22.
42 BOXOFTICE
:: September 23, 1950

. . . Asher
. . John
Film Folk Are Queried
On Handling Malik
BUFFALO—The inquiring reporter of the
Buffalo Courier-Express attended the Variety
club testimonial for Phil Fox recently at
Harry L. Berinstein
Charles Kosco
the Transit Valley Country club and asked
some of the film folk present the following:
"If you were a delegate to the United Nations
Security Council, how would you deal with
Jakob Malik?"
To which Charles Kosco. manager of the
Buffalo 20th Century-Fox exchange replied;
"If I were a delegate to the United Nations
Security Council, I would not deal any differently
with Malik than he is being dealt
with now. It is my thought that the Russians
are merely being obstructive. Any action
taken against them to criticize them now
would permit them to criticize the legality
of procedure in the United Nations and turn
world opinion against us. Because they are
being deliberately obstructive and trying to
get themselves thrown out, no action should
be taken against them."
Harry L. Berinstein, who has offices in
Syracuse but operates three houses in Ithaca
and one in Trumansburg, replied as follows;
"I am all for letting him stay and talk all
he wants. After all, what good is the whole
idea unless all nations are allowed to participate
in it, no matter how obstructive. We
will gain more by ignoring him than trying to
force him out. While Russia is still a member,
there is still hope."
New Hospitalization Aid
Goes to Equity Members
NEW YORK—All Actors Equity members
taking part in a theatrical production in New
York City or on the road were entitled to
hospitalization and surgical care coverage
through the Blue Cross and Blue Shield
plans beginning September 8 as the result of
an agreement between Equity and the League
of New York Theatres, according to Associated
Hospital Service and United Medical
Service.
Equity members, including members of
Chorus Equity, will be automatically enrolled
in the health plans the day they go into rehearsal
for any play to be presented by a
member of
the league or any legitimate theatrical
producer. Equity members already
enrolled in the Blue Cro.ss and Blue Shield
plans are permitted to transfer to the Equity
group. Individual producers will pay subscription
fees for all members of a cast during
rehearsal and throughout the run of a play.
About 6,000 Equity members are eligible for
membership in the health plans.
VIRGINIA
\xrork is near completion on the Park, new-
. . . Michael J. Lofties is
est addition to the Sam Roth circuit
Cook has been appointed assistant
manager at the new Plaza . . . Harry Roth,
Valley Enterprises vice-president, is back
from his vacation
the new shorts booker for Valley Enterprises,
Roth Theatres and Pitts-Roth Theatres, according
to John G. Bloumas.
Sam Carver now manages the State, Harri.sonville,
while Thomas McConnell is at
the Strand . . . Alton Lawson has been named
manager of the Elkton, Elkton, and L. C.
Tailor is manager of the Stanley, Stanley
. . . Joe Oulahan, exhibitor and resident
of Gloucester, rescued his 5-year-old niece
when she recently fell from a pier . . Mitzi
.
Gaynor, Hollywood newcomer featured in
"My Blue Heaven," was chosen Queen Loreli
III during the National Sea Food festival
held at Hampton.
George Murphy, MGM star and executive
of the Screen Actors Guild, will be here on
. . .
his goodwill tour, which was scheduled to
Leo Greenwood,
begin September 20 . . .
Newport News, veteran vaudevillian now
managing the Warwick, got a feature story
recently in the Times-Herald. The story recalled
Greenwood's days of 1908-1928. when,
as a comedian, he covered the United States
and Canada Jimmy Booth, area manager.
Neighborhood Theatres, and Gaither
Spaugh were home office visitors.
.
Mary Waldron and Arvin Case, Columbia,
Bristol, resigned W. Stevens is the
new relief manager of the Columbia and
Cameo, Bristol . . William Topping resigned
.
as relief manager in Neighborhood
W. A.
Theatres' Newport News area . . .
Turner, St. Paul, purchased American Bodiform
chairs for his new theatre, which is
to be completed in October. Booth equipment
is Simplex mechanisms and sound,
Hercner generator, Magnarc lamps and
Walker screen, all furnished by National
Theatre Supply Co.
Sidney Lust's new theatre in Silver Springs,
Md., which opened recently, has American
Bodiform chairs: Simplex mechanisms. Peerless
Magnarc lamps, Hertner generator.
Walker screen and Aluminex poster frames
with Bevelite third dimension marquee letters.
National Theatre Supply Co. supplied
Valley Enterprises, Inc., now
the house . . .
located in the Plaza building in Washington,
has awarded contracts for extensive
remodeling of the circuit's first run State,
Harrisonburg. Seating capacity will be increased
considerably, new .seats installed, newcarpets
laid and a complete rearrangement
made of the restrooms. General contractor
for the project is the Newman Construction
Co. The Paramount Decorating Co., Philadelphia,
is in charge of decorating.
Maurer Signs Up Ad Firm
NEW YORK—J. A. Maurer. Inc., manufacturer
of 16mm cameras, recording, electrical
and television equipment, has signed Buchanan
& Co. to handle advertising. Media used
will be tradepapers and direct mail.
Music director of Monogram's "Short
Grass" is Edward J. Kay.
Television Is No Threat,
Says Charles Smakwitz
ALBANY—Television does not cloud the
bright picture of fail business prospects, according
to Charles A. Smakw'itz, Warner zone
manager, who added that "television is a
part of the motion picture scene and should
be so considered. It .should be employed to
publicize films, just like radio. I do not believe
television viewers are kept at home
by the attraction of a particular program or
programs, except by a big sports event, like
the world series or championship prizefights.
Affairs of that kind do constitute
competition, but they do not occur very often.
"I made a study of the effects of the
Milton Berle television show when the program
was at the peak of popularity, and
found it was virtually nil on our business,
when we had a good picture on the screen.
People who now stay home to look at television
would remain in the house that night
it there were no video available. They would
read a book, listen to the radio, or engage in
some other form of home recreation."
"Television does not keep people away from
theatres when the theatres have strong product
to offer. Last spring's decline in film
patronage showed no substantial difference
between areas served by television and those
without it.
"We have been given a fine line of product
in recent weeks and the producing companies'
schedules indicate we can expect this
to continue ... It is true that no man can
be absolutely positive that pictures which
look good in the releasing schedules or in
the projection room will do well at the boxoffice,
but many film men will be greatly
surprised if those promised for the next two
or three months do not click. Harry Kalmine,
general manager for Warner Theatres, is
very optimistic about the outlook. So are
his associates in top positions.
"The summer season, with its tremendous
amount of automobile travel, chief competition
to pictures, is ended. Let's go ahead
and capitalize on a promising situation. Let's
everlastingly hammer home the message that
motion pictures are the best and cheapest
entertainment devised for man."
H. J. Mclntyre to Handle
Copyrights at 20th-Fox
NEW YORK—Harry J. Mclntyre. member
of the law firm of Dw^ight, Royal, Harris,
Koegle & Caskey, has taken over handling of
copyright problems at 20th Century-Fox. He
succeeds Edward P. Kilroe. who retired about
a month ago.
Mclntyre has worked closely with the 20th-
Fox home office for some time. He has been
named to the copyright and title committees
of the Motion Picture Ass'n.
Firms to Sell 4 Shorts
NEW YORK—Films of the Nations Distributors,
Inc.. and Association Films, Inc.,
will jointly sell four two-reel documentaries,
available in color or black and white. Tlie
films are: "Youth and Summer in Sweden,"
"Appleblossom Time in Poland," "Bantu
Frontier" and "Animals Unlimited." Association
Films has incorporated its offices
here and in Chicago in the national network
of regional distributors for Films of the Nations.
BOXOFFICE September 23, 1950 N 42-A

I
BUFFALO
Wincent R. AIcFaul, general manager of Shea
Theatres, said his circuit has rounded
out a theatre improvement project costing
more than $100,000. At Shea's Buffalo new
.seats have been installed and the auditorium
and lobby have been redecorated. At the
Kensington, reseating and redecoration were
completed, along with installation of new carpeting
and a new refreshment stand. North
Park renovations included a new lobby, carpets,
lights and concessions area. Plans are
under way for extensive remodeling of the
Elmwood lobby and auditorium, while the
Buffalo soon will get a 71 -foot high electric
sign.
A screen test has been promised Jeanette
LaBianca. 16-year-old Buffalo soprano, who
last winter became one of the youngest
coloraturas in history to make a formal
debut. Miss LaBianca auditioned for MGM
officials in New York City and won high
praise. She was asked to return in five or
six weeks for a screen test. Jeanette is the
daughter of Mr. and Mrs. Dominic LaBianca
of Buffalo.
In connection with "The Furies" at Keiths
Theatre in Syracuse, a western vacation contest
is under w'ay. Grand prize is a twoweek
all-expense vacation for the winner
and one guest at the Furies ranch, actual
location of the picture in Tucson. Ariz., plus
a complete western outfit from Porter's of
Tucson . . . FYee Sunday afternoon film programs
have been resumed in Rochester's
Memorial art gallery. Showings are scheduled
every Sunday at 4:15 as part of a program
that includes lectures, are demonstrations
and gallery exhibitions.
Bill Hendricks, author of "Showmanship
in Advertising." who was in town with Ann
Zika and Camille Williams. 'WB starlets, tubthumping
for "Tea for Two." started in the
industry as a manager of a 'Warner theatre
in Jamestown, N. Y. Bill Treadwell of the
Tea Bureau, who also was in town with the
Misses Iced Tea and Hot Tea, once was a
reporter on the old Buffalo Times.
James H. Eshelman, district manager, Buffalo
Paramount, and Charles B. Taylor, director
of advertising and publicity, motored
to Pocono Manor for the three-day United
Paramount Theatres pow-wow which starts
Tuesday (26) . . . The big stage show which
opened at the Paramount last Thursday
smashed boxoffice records. It is headed by
Dean Martin and Jerry Lewis and Marilyn
Maxwell. Dick Stabile is conducting the
orchestra.
Edward J. Wall, field representative in
New York state for Paramount, motored up
from Albany with his wife and lined up a
campaign on "Copper Canyon." 'While in
town the 'Walls were victors in several bridge
matches at the Athletic club . . . 'Wet, rainy
For a GOOD Chair At a GOOD Price —
Buy
IRWIN
•
JOHN P. MORGAN CO., INC.
317 N. 13th SI. Phila. LO 4-0226
weather took a smack at drive-in business
in the area recently, but it picked up over
the weekend with the return of clear skies
and warmer weather. The opening of a half
dozen new outdoorers in the district has cut
into some of the business of the old established
spots. It is expected the drive-in season
will run into November.
Ann Farrell has resigned as booker's assistant
at 20th-Fox and has been succeeded
Charlie Kosco
by Mrs. Barbara Zelasko . . .
and his wife are on their way to Rome on
a Holy year pilgrimage. Charlie is expected
back early in October. Bill Graham is taking
over 20th-Fox office duties during
Kosco's absence.
Manager Joseph B. Clements of the Paramount
arranged a special screening for record
dealers and disk jockeys of "Tea for
Two." He also tied in with Battler's store
with a guest ticket stunt, offering admissions
to see the picture to those who drew lucky
stars on receipts for tea purchases at the
store. Some fine ads and displays in the
store were used for the theatre.
Joseph O'Brien, assistant manager of the
Regent in Rochester, has resumed his theatre
career after graduating from a business
course at the town's Institute of Technology
. . . George H. Gammel, president of the
MPTO of western New York zone, gave a
party at his Pomeroy park estate in Eggertsville
in honor of Mr. and Mrs. Mike Simon,
who are moving to Detroit, where the former
Paramount branch manager here has
been transferred. Ted O'Shea, assistant general
sales manager of Paramount, was among
the guests.
An eight-page special section of the Oswego
Palladium was one of the special features
of the opening of the remodeled Strand
in that northern New York town. Manager
Stephen O'Bryan attracted wide interest in
the opening.
. . . Eddie
Seymour Morris, director of advertising
and publicity for the Schine circuit, recently
visited Filmrow and lined up several campaigns
on Paramount pictures with Ed 'Wall,
Paramount field representative
Meade. Shea Theatres ad-publicity chief here,
arranged a nice tieup with Sattler's big east
side department store when he had Dr. I. Q.
put on a show in the store, giving away silver
dollars. Dr. I. Q. is appearing every
'Wednesday night on the Buffalo stage in
his nationwide radio program.
Pursuant to an order by James 'W. Persons,
referee in bankruptcy, Ralph Rosen offered
. . . Southern
for sale by public auction the equipment of
the Casino Theatre here
migrant farm laborers in 'Williamson. N. Y.,
are being shown free films through the cooperative
effort of the churches of the community.
Richard Avonde, home in Hamilton, Ont.,
acro.ss the border in Canada, on a visit from
Hollyw'ood where he has just completed a
picture a.ssignment. called on his friend Mel
JoUey, manager of the Century Theatre in
that city . . . Jake Rappaport, manager of
the new Lovejoy Theatre, an east side house,
reported that .someone near his theatre is
admitting kids to a home TV show and
charging 15 cents. The opposition gets by,
declaring it is "baby sitting."
Elmer F. Wincgar, treasurer of the projectionists
union and who has been associated
with the 'Vogue, now closed, is one of those
.seeking the appointment as director of the
Memorial auditorium to succeed James 'V.
Carney, who resigned. 'Winegar is a former
director of the auditorium and has managed
several local theatres.
Kenneth Robinson has resigned as assistant
manager of the Paramount in Rochester
and has joined up with the Rochester Trust
Co. at the Lake avenue branch. Donald
Seyba, as.sistant at the Regent, has succeeded
Robinson at the Paramount and
Joseph O'Brien, who has been with Comerford
interests in Sayre, Pa., has become assistant
at the Regent . . . Tlie new Strand
Theatre has opened in Oswego, N. Y. Mayor
Frank L. Gould of Oswego cut the ribbon
in front of the house at the opening ceremonies.
Stephen O'Bryan, manager, acted
as emcee during the stage inaugural ceremonies.
Many Schine executives attended.
I\lrs. Nina Lux, wife of Chief Barker Elmer
Lux of Variety Tent 7, is chairman of a
newly organized women's group in the Club.
Mrs. Ruth Geffen, wife of Sam Geffen, is
vice-chairman, Dorothy Schwartz is chairman
of the welcoming committee, Dorothy
Atlas, treasurer, and Marian Gueth, publicity
chairman . . . Gus Basil and brother
Bill, Basil Theatres executives, have returned
from Cleveland, where they attended
the Ahepa convention. Gerry Westergren,
Basil executive, motored through the Pocono
mountains on his vacation and George H.
Mackeima, Lafayette general manager, and
family returned from a vacation in northern
Ontario, Canada.
Joseph H. Clements, manager of the Paramount,
has almost recovered from a recent
operation and is expected back on the job
soon . . . Dean Martin and Jerry Lewis
are appearing at the Paramount this week.
The comedians head a stage show with
Marilyn Maxwell, screen star, as the extra
attraction and Dick Stabile conducting the
Paramount stage band.
Phil Fox wasn't the only one to get a present
at the testimonial staged in his honor by
Variety Club at the Transit Valley Country
club recently. To Arnold Febrey of RKO went
the Basil Theatres golf trophy for winning
the golf tournament that day . . . Lew Valentine,
radio's Dr. I. Q., is broadcasting each
Wednesday evening for six weeks from the
stage of Shea's Buffalo and is attracting extra
business at the ace Shea house.
Eddie Meade, Shea's Theatres publicist,
had a nice tieup with J. N. Adam's department
store through which the latter put on
a "Black Rose" fashion show on the stage of
Shea's in Buffalo on opening night. The
event attracted a lot of extra business . . .
Stanley Kozanowski, who operates the Rivoli
in the big east side Polish district, invited
clergymen, leaders of civic organizations and
Polish groups to a private screening in his
community house of "The Last Days of Warsaw,"
made mostly by Polish underground
forces.
Donald Sleight, manager of the Wintergarden
in Jamestown, N. Y., put over a tieup
42-B
BOXOFFICE :: September 23, 1950

ad on "Tea for Two" with the Bigelow store
in the Chautauqua district city. A Royal
Doulton Arcadia pattern tea set was advertised
in connection with the film. The store
also advertised the Columbia album featuring
songs from the picture.
Buffalo friends of Jack Gilmore, former
MGM exploiteer here, have received cards
from him at Oscoda, Mich., where he is
. . Vincent R.
stopping at the Welcome hotel after being
in Florida for many months .
McPaul, general manager of the Buffalo
Shea circuit, was in Toronto on business.
Dr. I. Q. is bringing his show to Shea's Buf-
consecutive Wednesday evenings.
falo for six
Castle Films Schedules
Special Ad Campaign
NEW YORK—Castle Films, producers and
distributors of 8mm and 16mm films for home
use since 1937, is planning a national advertising
campaign in magazines, newspapers,
trade publications and photographic
hobby books.
The themes w'ill be: "Home Movies for
Every Group, Every Age, Every Occasion,"
"Give Your Child the Best in Planned Home
Entertainment," "Your Home Can Be Your
Own Sports Arena" and "Exciting, Thrilling
Action Films Brought Right Into Your
Home."
The newspaper schedule will begin in Buffalo,
Dayton, Pittsburgh and Milwaukee. The
Monroe Greenhal Co. is handling the campaign
for Castle Films. United World Films
and Universal International Pictures Co.
Discrimination Charges
Ignored by Grand Jury
WEST CHESTER, PA.—The Chester county
grand jury has failed to indict two Oxford
men who were accused of discriminating
against Dr. Horace Mann Bond, president
of Lincoln university, and three students
of the Negro school. The jury return
ignored the bills that were presented
to it against Christ Vergos, proprietor of
the Oxford hotel, and Joseph G. Crowl, manager
of the Oxford Theatre.
One bill charged that Crowl had segregated
Bond and the students in a section
of the theatre. The bills were presented to
the grand jury by District Attorney John
M. Kurtz and Deputy State Attorney General
Robert Kunzig. Kunzig entered the
case on instructions from Governor Duff.
Steve Strassberg Named
ELC Publicity Manager
NEW YORK — Steve Strassberg has been
named publicity manager of Eagle Lion
Classics by Leon Brandt, advertising-publicity
director. Strassberg formerly was an
EX,C feature writer. The post became vacant
in June when Eagle Lion and Film Classics
personnel were combined.
Strassberg previou.sly had been assistant
director of advertising-publicity for Film
Classics. He also had been with Loew's Inc.,
and Brandt Theatres.
Test Patterns an Hour Daily
NEW YORK—WCBS-TV is sending patterns
one hour daily to benefit manufacturers
who are adding adapters in new TV sets to
receive CBS color programs in black and
white.
By HARRY HART
•THIS WEEK'S schedule took me through
the valleys and mountains of historic
Virginia.
W. A. Wilson jr. of
the Query Enterprises
at Marion reported an
outbreak of polio had
hurt the theatre business.
D. D. Query,
president, was constructing
a brick manufacturing
plant near
Marion.
E. E. Ours jr., manager
of the Royal
Drive-In at Winchester,
related he regularly
circularized tourist cabins in the area and
caught a substantial amount of tourist trade
as a result. This is his second year of
operation.
Ray Baker operates the 400-car Winchester
Drive-In. This is his third season.
A neon sign extending across the street
carries the name of the Palace in Winchester.
It spells out the title, letter by letter. Manager
L. S. Backroach was delighted with
the full house he had on the second day
of "The Red Shoes." He said people had
come from as far away as Pittsburgh to see
the film. Tex Ritter was to be one of his
coming attractions.
* * *
William Dalke jr. of the Dalke Valley circuit,
Woodstock, reported that Voice of the
Theatre .sound was being installed in the
Community Theatre there, and had already
been placed in other houses of the circuit.
The Newmarket Theatre has been remodeled.
R. L. Bean of the Harrisonburg Drive-In
was attending the fair at Petersburg.
* * *
Jack L. Jackson had been doing some
persistent promotion in behalf of the
Buchanan Theatre, which he owns in the
town by that name, plugging the first run
and family entertainment themes. The neat
and well-kept house is above the average for
its size town.
About four miles from Lexington. I passed
a beautiful drive-in but could not learn the
name of the owner until I reached Roanoke.
There, Roscoe Perdue of the Perdue Cinema
Service informed me the drive-in was the
Lee, opened about six weeks ago by W. C.
Adkins of Roanoke. Perdue sold the steel
screen tower.
Perdue furnished Ballantyne equipment for
the Anita Drive-In at Princeton. W. Va..
opened last month by Louis Skeens. Perdue
has taken on the agency for National car
heaters.
Perdue, long in the theatre business, offers
a complete service to exhibitor customers.
* « •
The Jefferson in Roanoke has been given
a new marquee and exterior repainting. I
met the assistant manager, Bobbie Stultz.
The father of M. F. Bailey, manager of the
Colonial in Salem, reported his son was
HART BEATS
having some luck on a deep sea fishing
trip. The elder Bailey is projectionist at the
Colonial.
The North 11 Drive-In at Roanoke, charges
$1 a car admission, offers a hillbilly band
occasionally, has a Wednesday night merchandise
giveaway. Manager Joe Kimble
said he recently did good business on "Prince
of Peace" despite rain.
* • •
The Lee and Grandin theatres in Roanoke
pre.sented a sneak review of "My Blue
Heaven," the Lee showing it early and the
Grandin after the regular feature. Oscar
M. Swain, manager of the Lee, said his
Saturday morning kiddy shows are a howling
success.
E. C. Creasey jr. and W. A. Bohan have
sold the Star Drive-In they built at Rocky
Mount to Allman, Gregory & Simmons.
Creasey and Bohan take turns managing
the Dixie Drive-In at Vinton.
John R. Francis, manager of the Lee-Hi
Drive-In at Roanoke, was home ill. He plan.s
to add a playground and other improvements
at the airer.
Case Offers Free Photos
Of Relatives at War
NEW YORK—Robert W. Case, city manager
for Walter Reade Theatres of the Broadway
and Kingston theatres in Kingston, has
renewed his offer of World War II to give patrons
free stills of friends and relatives in
military service who appear in newsreels.
During the last war, several hundred such
prints were furnished people in the Kingston
area. The Daily Freeman, local newspaper,
made the prints from the newsreel film and
also ran them, with credit as to the source.
The public relations value was great and interest
in newsreels was increased.
INCORPORATIONS
— ALBANY —
International Motion Picture Organization: Formed
under the membership section of the corporations
law.
Telescope Productions: To furnish amusement to
the pubhc in New York; 200 shares, no par.
Jagold Television Producing & Distributing Corp.:
Theatrical business in New York; 200 shares, no
par; Jack Goldberg, Sylvia J. Herman, Dorothy
Saunders.
Bradford Drive-In Corp., 67 Fraley St., Kane, Pa.:
Recorded statement designating New York offices
for operolion of a drive-in at Carrollton. F. Lyle
Holmer is secretary; $50,000, $100 par.
*Ignace' for
the Belmont
NEW YORK — "Ignace. a French farce,
starring Fernandel. was the reopening film
at the Belmont Theatre September 18.
MOBILE VENDING CART
for Driv«-ln Theatres
Tak* your concession stand to Iho customor
Hot Dogs. Popcorn. Cold Drinks. Candy.
Cigarollos, let Cream
Lowest priced vend carl on the market
DRIVE-IN THEATRE MFG: CO. INC.
K?n?.?c.'trMV
BOXOFFICE :: September 23, 1950 42-C

SMPTE Meeling Sets
Early Talks on TV
NEW YORK—Many advances in
television,
ranging from a new system for television studios
and a new arrangement of studios to
new applications in industry, business, education
and research, will be pre.sented at the
opening sessions of the 68th semiannual convention
of the Society of
Motion Picture and
Television Engineers October 16-20 at the
Lake Placid club, Lake Placid, N. Y.
Newland F. Smith of station WOR-TV will
describe the new system at the Monday afternoon
session, W. L. Norvell of Remington
Rand will discu.ss television use in industrial
and educational fields, H. M. Gurin of the
National Broadcasting Co. will talk about
studio lighting methods and Peter Goldmark
of Columbia Broadcasting System will talk
on color television.
Tuesday sessions will include talks on television
production by Jerry Fairbanks, teletranscriptions
by Thomas T. Goldsmith jr.
of the Allen B. DuMont Laboratories, the
dynamic transfer characteristic of a television
film camera chain by W. K. Grimwood
and T. G. Veal of the Kodak research laboratory,
television film equipment by F. N.
Gillette, chairman of a joint RTMA-SMPTE
committee: characteristics of all-glass tubes
by J. L. Sheldon of the Corning Glass Works,
and wire television transmission in telephone
areas by L. W. Morrison of the Bell Telephone
Laboratories.
Arnall Due in New York
For Series of Meetings
NEW YORK—Ellis Arnall. president of the
Society of Independent Motion Picture Producers,
is due here Monday (25) from his
home at Nunan. Ga., for a series of meetings
with the eastern sales representatives of producer
members. He will report on the coast
meeting at which the new Anglo-American
remittance pact was approved except for a
couple of minor revisions, and at which a
plan was worked out with Joseph Alioto, San
Francisco attorney, to expedite SIMPP antitrust
action against United Detroit Theatres
and Cooperative Theatres of Michigan.
Arnall sees a bright future for independent
production through the imposition after election
of national control on the manufacturing
of such commodities as automobiles and
television sets, the purchase of which has
been keeping some people away from the
boxoffices. An early SIMPP decision is expected
on the number of German import
licenses it will request.
Kaufman Will Start Suit
Late Sept. Against ELC
NEW YORK — Irving
Kaufman, creditor
assignee for Film Classics, said Monday (18)
that he has been conferring with FC producers
preparatory to court action against
Eagle Lion Classics, and will definitely file a
$500,000 suit late this month. Kaufman denied
receiving any arbitration "feeler" from ELC.
R. J. Augenblick. attorney for Eagle Lion
Classics, said Monday (18) that ELC will answer
Kaufman's complaint and summons
September 26. date it falls due. The suit
covers funds Kaufman maintains are owed
FC on film rentals collected since June 12.
U-I Foreign Ad Men Coming
To Talk 'Harvey' Plans
NEW YORK— Univer.sal-International
will
bring in at least a dozen advertising and publicity
men from other countries to attend the
first gathering of the kind in New York
October 5. Plans for distribution of "Harvey"
will be the principal topic of discussion.
The decision to hold the gathering was
made jointly by Alfred E. Daff, executive
vice-president, and David A. Lipton. U-I national
director of advertising and publicity.
Conferences in New York will continue
through October 10. Then the visitors will
fly to the coast accompanied by Daff and
Fortunat Baronat, director of foreign advertising
and publicity, for further talks with
studio executives. The visitors will be guests
at an invitational premiere of the picture
at the Carthay Circle Theatre October 11
and will return to New York. October 15.
Those who will attend will include: Jack
Sullivan, United Kingdom: Mi.ss Loulou Lingberg,
Sweden: Herbert Tonks, Far East representative
with headquarters in the Philippines:
Louis Piret, Belgium: Raphael Bernard,
France: Dr. Ermete Santucci, Italy: Lin
Endean, Australia: Miss Wanda Calveart,
Brazil, and Alf Perry, Canada.
New Cinecolor Pact Made
With Radiant of London
HOLLYWOOD—Tlie Cinecolor Corp. has
reached an agreement with Radiant Films of
London. England, under which the British
company will henceforth be known as Cinecolor
Great Britain. Ltd., and will be permitted
to maintain all of the services and technical
processes which Cinecolor's Burbank
laboratory has developed.
Announcement of the transaction was made
by Karl Herzog, executive vice-president of
Cinecolor. The agreement was consummated
with the approval of the British Board of
Trade and the Bank of England.
The new corporation is an outgrowth of a
previous working agreement which has been
in effect between Cinecolor and Radiant
Films for a period of more than one year.
Under the former agreement. Radiant was
licensed to make English and European prints
of Cinecolor pictures produced in the U.S.
Under the new pact, Cinecolor will own 26
per cent of the ordinary shares of Cinecolor
Great Britain, Ltd.. in return for which their
techniques and processes will be made available
to Cinecolor Great Britain.
Two Rank Executives Due
In the U.S. in October
NEW YORK—G. I.
Woodham-Smith, director
of the J. Arthur Rank Organization, will
arrive in this country early in October to
study the initial operation here of the new
Anglo-American remittance and production
pact, which goes into effect October 1. No
plans have been made for Rank to come to
the U.S. At the time of Woodham-Smith's
arrival. Rank will be making a tour of British
exchanges, according to his present .schedule.
Later in the month. John Davis. JARO
managing director, will visit the U.S. Both
Rank executives will explore the possibility of
additional American production on British
soil, and may suggest co-production deals
with the U.S. industry. Mrs. Woodham-Smith
will accompany her husband.
Pressure Groups Are
AHacked by TVA
NEW YORK—The eastern section of the
national board of Television Authority, affiliated
with the American Federation of
Labor, has issued a statement viewing "with
great alarm the tendency on the part of
sponsors and advertising agencies of succumbing
to self-appointed pressure groups."
It evidently had reference to the banning
from radio of Jean Muir. After condemning
communism, the statement said in part:
"TVA believes that if the U.S. is to remain
an effective bastion against communism, It
must determinedly resist the efforts of individuals
and groups who in their anti-
Communist zeal destroy basic individual
rights which have made our country great
and strong. One of these rights is the
American privilege of being considered innocent
until proven otherwise and of being
entitled to a hearing before being condemned.
Certain individuals and groups have
reckle.ssly ignored these American rights and,
through statements and publications, have
irreparably harmed the reputation and livelihood
of many loyal Americans. TVA condemns
such tactics."
The statement also said the government
is the only body qualified and capable of
determining through judicial process the
loyalty of individuals, and that if it is to
survive, "snoopers and fanatics must be
exposed for what they are." It called on
the American Bar Ass'n and the Ass'n of
the Bar of the City of New York to name
a committee for that purpose.
Television Makers Protest
FCC's Decision on Color
NEW YORK — The Television
Manufacturers
Ass'n has sent a formal protest to
the Federal Communications commission as
a result of the tentative approval given the
Columbia Broadcasting Company's color television
system.
Michael Kaplan, association president,
asked that RCA be given more time to demonstrate
its color television methods. He
declared that no color television system has
been devised that can be used on existing
sets, but expressed the opinion that such a
system is possible.
Two 20th-Fox Men Shifted
In Foreign Department
NEW YORK—Two shifts in foreign department
personnel have been made by Murray
Silverstone. president of 20th Century-Fox
International and Inter-American Corporations.
Tom Sibert, former manager in Puerto
Rico, has been made manager in Cuba,
replacing Edward Ugast, new Far Eastern
supervisor. Henry King, assistant manager
in Panama, has been named manager in
Puerto Rico.
Send Out 'Hamlet' Staff
NEW YORK—A special exploitation force
has been sent out by Universal-International
for the general release of J. Arthur Rank's
"Hamlet." The men on the.se assignments also
had experience during the showings of the
film at advanced prices.
42-D BOXOFFICE September 23. 1950

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SEPI.3-DECJ
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THE HAPPY BOSSES ARE BACK
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:
:
NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager}
NLRB Count Reveals
386 Vote for SWG
Glenn Ford,
HOLLYWOOD—Paving the way for resumption
of contract negotiations, which were
suspended indefinitely last February, 83 per
cent of the members of the Screen Writers
Guild voted for continued representation by
that organization, it was revealed by George
A. Yager, regional office field examiner for
the National Labor Relations Board. Of 408
ballots cast, 386 gave the SWG the nod, 19
voted against SWG and three were voided.
The election was conducted under provisions
of the Taft-Hartley law.
Valentine Davies, chairman of the SWG's
negotiating committee, indicated an early
meeting with producer representatives will be
sought. Members of his committee include
Harry Tugend, Leonard Spigelgass, Oliver H.
P. Garrett. Edmund Hartmann. F. Hugh
Herbert, Emmet Lavery, Mary C. McCall jr.,
Sloan Nibley, Robert Pirosh, George Seaton
and Karl Tunberg. Scriveners have been
without a contract .since May 1949. although
employment has continued under terms of the
old
agreement.
* * *
Leaving the field open for official certification
of the Screen Publicists Guild as bargaining
agent for drumbeaters in the independent
field, the lATSE has withdrawn its
intervenor in a pending NX.RB election. The
lA originally entered the contest on behalf
of its now moribund Motion Picture Publicists
Local.
Ballots, already mailed out, are returnable
Wednesday (27) and cover blurbers employed
by members of the Independent Motion Picture
Producers Ass'n and the Society of Independent
Motion Picture Producers.
* • *
To be voted on in the annual election
next month, 27 actors and actre.sses have been
chosen by the nominating committee of the
Screen Actors Guild for offices and positions
on the SAG'S board of directors. Both Ronald
Reagan, incumbent president, and William
Holden, current first vice-president, were
renominated for one-year terms. Other
nominations
Dana Andrews, second vice-president; Paul
Harvey, third vice-president; Lee Bowman,
recording secretary; George Chandler, treasurer.
For three-year terms on the directorate (11
to be selected)
Edward Arnold, Bruce Bennett, Ann Blyth,
Wendell Corey, Nancy Davis, Fred Clark,
Ruth Hussey, John Lund, William
Lundigan, Walter Pidgeon, Robert Preston,
Anne Revere, Gene Tierney.
For a two-year board term Richard Carlson
was sole nominee.
For one-year board terms the nominees
were Frank Faylen, Robert Keith and Marshall
Thompson.
Class A-J nominees for three-year board
terms were William A. Janssen and Warren
Mace, while George Sowards was named for
a two-year board term.
* * *
Paul Groesse was re-elected president,
George David was renewed for another term
as vice-president. Preston Ames was chosen
secretary-treasurer and George L. Patrick was
named warden at the annual election of the
Society of Motion Picture Art Directors.
HIZZONER MAKES IT
OFFICIAL—
Lending impetus to the Movies Are Better
Than Ever theme, Mayor Fletcher
Bowron of Los Angeles (extreme right)
has designated the balance of the year as
the Fall Film Festival and urged the populace
to join in observance ot this period.
In the mayor's office to accept the proclamation,
left to right: Charles P.
Skouras, president of Fox West Coast;
Gus Metzger, independent circuit operator;
actress Jane Wyman, and Cecil
Vinnicof, executive of the Vinnicof chain
in
Los Angeles,
Screen Actors join
Crusade for Freedom
HOLLYWOOD — Joining other industry
groups and individuals in the anti-Communist
drive, the Screen Actors Guild has
enlisted in the Crusade for Freedom, campaign
which gol under way Monday (18). In
a telegram to Gen. Lucius D. Clay, national
chairman of the Crusade. Ronald Reagan,
SAG president, pledged the support of the
guild's more than 8,000 members to take part
in "the battle for men's minds now being
waged around the world."
Walter Wanger is Los Angeles city and
county chairman of the campaign and his
advisory council includes such industryites
as Y. FYank Freeman, Merian C. Cooper and
Rupert Hughes.
Goal of the drive is to obtain 10.000.000
signatures on scrolls to be enshrined in Berlin
when a ten-ton Freedom bell is installed by
the National Committee for a Free Europe.
* • •
Unanimous endorsement of the Crusade
also was voted by the Hollywood AFL Film
council, which passed a resolution recommending
that all AFL members in the industry
individually enroll in the campaign.
sign the Declaration of Fi-eedom scroll and
"contribute to the Crusade for Freedom whatever
they can."
The council's action followed presentation
of a plan for motion picture participation In
the drive, calling for mass meetings in all
to be highlighted by
studios Wednesday (27)
addresses by studio chiefs and a .special
recorded message from Gen. Dwight D. Eisenhower.
* • *
A special resolution commending President
Harry M. Warner and the Warner company
for proclaiming a policy of "100 per cent
Americanism" for the firm and its employes
has been unanimously adopted by the Illinois
American Legion convention.
Perlberg and Seaton Begin
Contract for Paramount
HOLLYWOOD — Producer William Perlberg
and director-writer George Seaton have
checked into Paramount to begin their term
contract as a producing-directing-writing
team. With 20th-Fox for many years. Perlberg
and Seaton have just completed "For
Heaven's Sake," a Clifton Webb starrer, for
the Westwood film plant.
Their switch to Paramount was announced
some months ago, but their initial assignment
for the studio has not yet been disclosed.
i/ BOXOFFICE September 23, 1950

—
TV and Film Directors
Argue Jurisdiction
HOLLYWOOD — Rapid-fire developments
highlighted jurisdictional disputes on the
video front.
The Screen Directors Guild was the target
of a complaint filed with the National Labor
Relations Board regional office here by the
Radio and Television Directors Guild, charging
the SDG is "employer-dominated" and is
guilty of unfair labor practices.
At the same time it was reported from New
York that a long-standing jurisdictional
argument between the Screen Actors Guild
and Television
Authority had been amicably
settled, with TV withdrawing an NLRB
petition seeking to be named bargaining
agent for actors appearing in televised films.
The Screen-Radio and Television Directors
Guild hassle involves the SDG's recent request
for designation as bargaining representative
for TV directors and floor managers
employed in local video outlets. The radiotelevision
guild contends it had already begun
negotiations several months ago on behalf of
such TV personnel for contracts and that
such negotiations were halted by the SDG's
"unfortunate" intervention.
Both organizations are APL affiliates.
• * •
Spurred by a Federal Communications commission
disclosure tentatively approving the
CBS "field sequential" color system, Jerry
Fairbanks has scheduled early production of
color television films. The commercial and
video film producer will begin lensing spot
announcements and TV packages for colorminded
clients in Kodachrome and Anscocolor.
Lindsley Parsons Sets Up
Schedule on Eight Films
HOLLYWOOD — Lindsley Parsons, Monogram
producer, has set up starting dates on
eight of his pictures scheduled to roll during
the next nine months. William F. Broidy
will be affiliated with him as associate producer
on five of the films—three James Oliver
Curwood northwoods adventure stories and
two musicals.
First picture on Parsons' schedule is "Fangs
of the North," one of the Curwood stories,
which went before the cameras Tuesday (19).
Other films based on Curwood yarns and
their starting dates are "Northwest Patrol" in
March and "Yukon Manhunt" in June.
The two musicals, "Rhythm Inn" and
"Casa Manana," will go into production October
4 and January 15, respectively.
Also on Parsons' agenda are "Trail Dust,"
to star Wayne Morris and set to go November
1; "Submarine Patrol," which gets the green
light May 10, to be made with the help of
the navy at New London, Conn., and the
"Ottawa Story," to be made in April with the
cooperation of the Canadian government.
'South of Singapore' Set
HOLLYWOOD—Added to the Eagle Lion
Classics distribution lineup was "South to
Singapore," action melodrama to star Rod
Cameron and Forrest Tucker and to be produced
by J. Barrett Mahon. Filming is slated
to get under way in November with Bernard
Szold directing.
WELCOME
news t» both Hollywood
and thousands of exhibitors was the
announcement that veteran Producer
Harry Sherman is soon to be back in action.
Known affectionately as "Pop" to hundred.s
of Cinemania toilers—actors and technicians
alike, men and women who have worked
with him for many years—Sherman's return
to the active production front will mean
employment for many people, and at a time
when work is scarce.
To the exhibition field it will mean another
source—and a long-since proven one
of product which, judging by "Pop's" lengthy
and admirable record of past performances,
can mean only profits for the showmen who
book his films.
As tradepaper news columns have already
revealed, Sherman's plans provide for the
manufacture of 50 pictures during the next
five years at the rate of ten annually. The
yearly output wiU comprise four top-budgeters,
tw^o of them in Technicolor, and six
westerns—also in Technicolor—which latter
W'ill be based on the "Hash Knife Hartley"
novels by William C. Tuttle. A new western
star will be created for the lead in the "Hash
Knife" series, and Sherman has signed
George "Gabby" Hayes for the top character
role.
Prominent in Sherman's reactivated schedule
is Neil Agnew, who will function as sales
supervisor. Distribution of the 50 pictures
will be handled through Eagle Lion Classics,
thus canceling a tentative deal whereby
Sherman had planned to produce for United
Artists.
In associating himself with Agnew, Sherman
places in his corner one of the industry's
most experienced and best-liked distribution
executives, a man well qualified to take
full advantage of ELC's effective and expanding
distribution setup.
So, from any perspective, it appears a
happy and promising arrangement for all
concerned, one to which Hollywood voices a
unanimous "Good luck!"
Leo's might must manifest itself.
Independent Producer William Cagney has
scheduled an opus titled "Two Soldiers," but
MOM'S future production slate lists "Soldiers
Three."
The AT&T cycle continues in full cry.
Twentieth Century-Fox had its "Call Northside
777," Paramount its "Sorry, Wrong Number."
Being readied for early release are
MGM's "Dial 1119" and Monogram-Allied
Artists' "Southside 1-1000."
Which should make it about time for Lippert
Productions to announce "Deposit Ten
Cents for Three Minutes, Please." And if
Murray Lerner, the veepee, personally produces,
the title could be changed to "If a
Man Answers, Hang Up."
Intelligence from Mori Goodman reports
that it was necessary to almost empty a local
cigar factory to obtain the props when 20
Cuban cigar rollers were hired for a sequence
in an opus called "Cuban Fireball."
Considering the number of politicians regularly
employed on the Republic lot, the
props should have been available from executive
pockets.
The Rubine-Irving, that i.s—contributes a
Cinderella tidbit about one Adam William,
24-year-old Broadway actor who for the past
SIX months has been assistant fountain manager
at a Thrifty drugstore. Said William,
Rubine reports, has been signed to make his
film debut in Producer Robert Stillman's
a Day."
Queen for
At Thrifty's lunch counter or on Stillman's
movie set, it's ham on rye.
Apropos of the aforementioned "Pop" Sherman,
another film-making veteran is reportedly
preparing to get back into action.
Charles K. Rogers is readying to launch a
group of pictures and has announced as his
first venture "The Son of Dr. Jekyll," a
sequel to the original "Dr. Jekyll and Mr.
Hyde."
Now Universal-International can reissue
"Dracula's Daughter" to make available another
dual horror bill. And some ambitious
independent will probably discover any minute
that Mr. Hyde, too, had a progeny.
Lou Lifton, who thumps a tub—other than
Sandy Abrahams — for Monogram, reveals
that Producer Lmd.sley Parsons is making an
actioner y-clept "Fangs of the North."
Suggested to exploit the opus: Spot announcements
following Bob Hope's radio
show. "Fangs for the Memory," ya know!
Howard Strickling's MOM rover boys permit
their imagination to run riot with a
morsel about a group of extras working in
"The Great Caruso" who, it is alleged, were
so spellbound by the voices of Mario Lanza.
Dorothy Kirsten and other operatic stars
appearing in the picture that they declined
to leave the stage when not required for
scenes.
"We should be paying for the privilege,"
the bit players were alleged to have commented,
according to the Strickling release.
To which thought the Screen Extras Guild
will reply, "You should live so long."
Boxoffice prospects seem to be getting hotter—what
with such entries as Warners' recent
"Tlie Flame and the Arrow," Columbia's
"Rookie Fireman" and the Pine-Thomas disclosure
that they intend to film "The Big
Fire."
BOXOFFICE September 23, 1950 45

was
STUDIO PERSONNELITIES
Barnstormers
Monogram
Western star WHIP WILSON will make a personal
appearofnce al the opening ol the annual, twoab:Y
Kids testtval in Delano, Calit.. October 6. The
iollowing day he will appear at the Sierra Theatre
there in connection with the screening ol his stairing
vehicle. "Silver Raiders"
RKO Radio
TIM HOLT was guest ol honor .n Toledo Tuesday
(19) at a Youth d

should
POP EX
POPS
POPCOR
^t^FECTlY
"After twenty-two years in the business, I
oil for popping corn. I
know there is no finer
sell POPEX to my dealers with confidence,
knowing that there will be 'repeats' for both them and myself."
Mr. Joseph Moss is
President of CHUNK-E-NUT PRODUCTS COMPANY,
one of Los Angeles' largest distributors of popcorn and pop corn supplies.
The symbol on his trucks merely repeats his own firm conviction that
"POPEX POPS POPCORN PERFECTLY." And, brother, you can say
THAT again!
DURKEE FAMOUS FOODS
A
DIVISION Of The Gl/DO£N COMPANY
BERKELEY • NEW YORK • CHICAGO • LOUISVILLE
./^' DURKEEiS POPEX
BOXOFFICE September 23, 1950 47

. . . Harold
. . Herb
High School Football Team Honored LOS ANGELES
In Naming of Hobbs, N. M. Drive-In
HOBBS, N. M.—The newly opened Eagle
Drive-In here, built and owned by E. L.
Williamson, was named for the local high
school football team and features a large
mural on the screen tower, picturing a huge
eagle. The mural was painted by H. R.
McBride of Dallas.
The drive-in is situated on a ten-acre site
within the city limits on the western edge
of town and is managed by Mrs. Lucille
Nunnally. It includes a 20x45-foot cafeteriastyle
concessions bar. a bottle warming service
and a concrete-surfaced patio in front
of the glassed-in candy stand where patrons
may dine and watch the show.
The airer has a capacity of 450 cars and
the drives and parking ramps have been
surfaced with asphalt on crushed rock.
At the recent debut of the outdoor theatre
a capacity crowd was in attendance and the
owner gave cigars to men patrons, flowers to
the women and balloons to the children.
American Fork Coral Premieres
AMERICAN FORK, UTAH—The $100,000
Coral Theatre, owned by John H. Miller,
made its formal debut here recently. The
house, located on West Main street, was
decorated by Julie Caine, Salt Lake City interior
decorator and designer.
The structure has a 58-foot front of modernistic
marble and plate glass with full-length
glaes doors. The ticket booth is finished in
marble and plate glass and there are double
doors opening into the lobby.
The house was built of concrete block with
a modified barrel-type roof. The auditorium
seats 800 persons. A cry room was built into
the auditorium. The new structure also contains
two office suites on the first floor and
several on the second floor.
Milas Hurley Builds at Tucumcari
TUCUMCARI, N. M.—This city's second
drive-in will be completed in time for an
early spring opening, according to Milas Hurley,
owner of the Princess and Odeon theatres
here. The outdoor house, to be named the
Canal, will co.st more than $100,000 and will
accommodate 500 cars.
A combination indoor-outdoor theatre will
be built at the drive-in with the addition of
an auditorium seating 200 persons and constructed
to provide fUmgoers with comfort in
case of stormy or cold weather.
Ground for the theatre has been broken.
The project is located on Highway 66.
Two Drive-ins Under Way or Opened
SAN FRANCISCO—Work is progressing
rapidly on the new Oaks Outdoor Theatre
bemg erected two miles south of Paso Robles
by a local company there. Al Stanford is
manager and George Hickox is building manager.
Meantime, Matthew Trotter, area manager
for the West Side Theatres, supervised the
September 21 opening of the new 340-car
dnve-in one mile north of Pleasanton on the
iianta Rita road.
Burlingame Drive-In Slated
SAN FRANCISCO—Plans tor a 1,000-car
drive-in on the MUls estate here have been
approved by the Burlingame planning commission
and sent on to the council for final
approval. The company representative said
the drive-in would be the largest in the company's
chain of 12 throughout northern California.
The company also operates the El Rancho
Drive-In at Colma. Estimates of cost ranged
from $155,000 to $200,000. Water lines and
sewage facilities will have to be extended to
the site from north Burlingame.
Sacramento Drive-In Opened
SACRAMENTO—This city's newest dnvein,
the Starlite at 14th street and the junction
of the North Sacramento Freeway and Arden
Way opened recently. The drive-in is the
eighth to be operated by Blumenfeld Theatres
in this area. Paul David, company manager,
said that 12 roads lead to the new
theatre and that the drive-in covers 13 acres
and will accommodate 910 cars.
James Terry to Build Drive-In
PHOENIX—James Terry, operator of one
drive-in here, has revealed plans for construction
of a new $160,000 drive-in on a 19-
acre site at Central avenue and Baseline
road. Construction is expected to be completed
in October. Terry now owns and operates
the drive-in at 3602 E, Van Buren.
B'ainville, Mont., Airer Started
BAINVILLE, MONT.—Construction is well
under way here on a $40,000 drive-in for
C, J. Severson, owner of the Liberty and Point
theatres. Nine ramps will be provided for a
total of 300 cars.
Opening Date Set at La Junta
LA JUNTA, COLO.—The new Mesa Theatre,
under construction here for Fox Intermountain
Theatres, will be opened October
12.
Cortez, Colo., Drive-In Opened
CORTEZ. COLO.—The new Arroyo Drive-
In has been opened here by Manager Owen
Maxey. The drive-in accommodates 300 cars.
pausing briefly here en route back to his
headquarters in Perth, Au-straha, was L. A.
Brewer, independent exhibitor in that territory,
returning home after a trip to London
Wirlhwein, Monogram's western
division .sales manager, checked in from Des
Moines and St. Louis after huddles with the
branch chiefs in those cities.
Harry LaSeff has resigned as booker and
buyer for the Vista Theatre, sub.sequent run
house in Hollywood ... In from National
City, near San Diego, on a booking and buying
spree were Harry Goldfarb, operator of
three theatres there, and his booker, Dick
Sims . . . Likewise on the Row on a shopping
tour was Mose Hernandez of the Guadalupe
Theatre in Guadalupe.
Harry Wineberg, owner of the Oriental,
and wife checked out for New York and other
eastern points on a long-planned vacation to
visit friends and relatives . . . Sid Lehman
and Harry Rackin of Exhibitors Service have
acquired a new booxffice stimulant—an electrically
controlled board which pays off on
letters and numbers of special tickets, building
up to a giant jackpot.
. . .
Back on the job after his annual vacation
is Cliff Harris, salesman at Monogram . . .
Lou White, manager of Jack Chazen's Florence
Mills Theatre for many years, resigned.
At midweek no replacement had been set
and White did not announce his future plans
George Page, operator of the Bay Theatre
in Arroyo Grande, was in to do some
buying and booking.
Herb Turpie, western district manager for
Manley Popcorn, no sooner returned from a
6,000-mile business-pleasure trip through the
territory than he checked out again, this time
for Lake Tahoe and the annual PCCITO
convention. Meantime. Chuck Hartt of the
local Manley staff was transferred to Seattle,
where he will be in charge of concession operations.
Booking and buying visitors included Wade
Loudermilk, in from Buckeye, Ariz,, and the
Harper family, Glenn and his sons Ernie,
Vic and Jimmy, who operate the Arrow in
Fontanta . Jack of the Krohler Seating
office headed for Lake Tahoe for the
PCCITO meeting, accompanied by his wife
and driving a new canary yellow automobile.
Howard Robb to Manage
Aero at Phoenix, Ariz.
PHOENIX—Howard Robb is
the new manager
of the Aero Theatre here, replacing Herman
Edell, who had been filling in on a
temporary basis, Edell, now on vacation in
New 'Vork, goes back to his Arizona Paramount
job in the publicity department,
Robb, former manager for Paramount Nace,
recently resigned as film salesman for Floyd
Lewis, Chicago.
New Equipment at Aztec, N. ML
AZTEC, N. M.—Russell Allen, one of the
owners of the Aztec Theatre, recently installed
new- equipment and a new screen at
the
theatre.
..8 BOXOFFICE September 23. 1950

—
—
. . Mrs.
, . Harold
. . Jack
'Sunset' Holds Lead
In Fourth L.A. Week
LOS ANGELES—Sustained pulling power
kept "Sunset Boulevard" at the top of the
list as a first run revenue-producer. In its
fourth week the Gloria Swanson starrer
turned in an impressive 150 per cent in two
showcases. That pace was matched by a
newcomer, "A Life of Her Own," while hitting
the 125 per cent mark were "The Next
Voice You Hear . .
." and "Our Very Own."
(Average Is 100)
Chinese, Los Angeles, Loyola, Wilshire, Uptown
Panic in the Streets (20th-Fox) 115
Egyptian, Loew's State—A Liie ol Her Own
(MGM) 150
Four Star—The Next Voice You Hear . . . (MGM)..125
Hawaii, Orpheum—A Lady Without Passport
(MGM): Crooked River (LP) 70
Hillstreet, Pantages—Our Very Ovra (RKO-
Goldwyn), 3rd wk 125
Hollywood, Downtown Paramounts—Sunset Boulevard
(Para), plus second feature at Downtown,
Lonely Heart Bandits (Rep), 4th wlc 150
United Artists, Ritz, Vogue, Culver, Studio City
Saddle Tramp (U-1) 90
Warners Hollywood, Downtown, Wiltern—The
Breaking Point (WB) - 110
"Saddle Tramp' Grosses 160
In San Francisco Bow
SAN FRANCISCO — "Saddle Tramp" at
the Orpheum on a double bill with "Jungle
Stampede" took high honors in its opening
week with 160 per cent. The second stanza
of "Louisa" at the United Artists held second
spot at 140.
Esquire—The Desert Hawrk (U-I); The Lawless
(Para). 2nd d. t. wk 90
Golden Gate—A Lady Without Passport (MGM),,-
Bunco Squad (RKO) 110
Orpheum—Saddle Tramp (U-I); Jungle Stampede
(Rep) _ 160
Paramount Fancy Pants (Para); Hi-Jacked (LP),
2nd wk _.._ 120
St. Francis—Sunset Boulevard (Para), -Srd wk 120
United Artists—Louisa (UA), 2nd wk 140
Warlield—A Life of Her Own (MGM), 2nd wk 100
'Stock' Stays for Third
Week at Denver
DENVER—"Summer Stock" stayed for a
third week at the Broadway, as did "Three
Little Words" at the Orpheum. "Flesh and
Fantasy" stayed at the Art Vogue for a second
week. "My Blue Heaven" and "Rogues
of Sherwood Forest" turned in fine business
at their theatres.
Aladdin, Tabor, Webber—Rogues of Shervrood
Forest (Col): Destination Big House (Rep) 175
Broadway—Summer Stock (MGM), 2nd wk 150
Denham—Fancy Pants (Para), 3rd wk 85
Denver, Esquire—My Blue Heaven (20th-Fox); The
Golden Gloves Story (EL) 200
Orpheum — Three Little Words (MGM), Bunco
Squad (RKO), 2nd wk 90
Paramount—Sierra (U-I), Farewell to Yesteryear
(2ath-Fox) 85
Rialto—The Black Hose (20th-Fox); I Was a Shoplifter
(U-I), 4lh d. t. wk 100
Vogue—Flesh and Fantasy (Indie).. 160
'Harvey' Press Preview
To Be Given October 10
HOLLYWOOD—U-I's film version of Mary
Chase's Pulitzer Prize winning stage hit,
"Harvey," which stars James Stewart, will
be given an invitational press preview at
the Carthay Circle Theatre October 10.
Through arrangements with Fox West Coast
Theatres, U-I will take over the entire theatre
that night. The event will be marked
with all the trimmings that have made filmland
premieres famous throughout the world.
Admittance will be by invitation only, and
plans have been completed for the erection
of bleachers outside of the theatre for autograph
fans.
SEATTLE
Organization of a committee to supervise
participation by theatres in the Community
Chest drive was completed recently at
a meeting in the office of Frank L. Newman
sr., president of Evergreen Theatres, Newman
will be colonel, with Henry Haustein
of Paramount and Herbert Sobottka of Hamrick
Theatres as lieutenant colonels. Majors
include Wilham Danz, Sterling Theatres;
Delmo Larison, Fifth Avenue Theatre; George
DeWaide, U-I; William Shartin, ELC; Roy
Brobeck, B, F. Shearer Co.; Chris Casper,
Blue Mouse Theatre; Pete Higgins, Higgins
Amusement Co.; Neal Walton, Columbia; and
Ralph Hayden, Paramount.
. . .
Louis Landstrom, son of Harry Landstrom
of the MGM sales staff, visited his father
here between voyages to South America on
ships of the Moore-McCormick Steamship
Lines for whom he is a chief engineer
Harry Ulsh has sold his apartment house in
Hollywood and has returned to Anacortes
to operate his two theatres, the Island and
the Empire.
John E. Doerr and Pete Paganos of the
Alliance Theatres, were on the Row recently
from Chicago with Ed Hickey, manager of
theatre operations, and El Keyes, booker for
Midstate Amusement Co. of Walla Walla . . .
John and Mrs. Hamrick were on a fishing
trip around San Juan islands . . . Frank and
Betty Christie of Evergreen Theatres, are
vacationing at Long Beach.
Harry Smith, assistant manager of the
Blue Mouse, returned from a vacation last
week and entered the army.
M. M. Mesher, Oregon state manager for
Evergreen Theatres, attended a meeting here
called by Bill Thedford to discuss the Movies
Are Better Than Ever campaign . . . Ralph
Rathjen of the Hamrick auditing department
is in Portland helping out in the bookkeeping
department . C. L. Robinett, Portland,
visited her son and daughter-in-law,
Chilton and Lola Robinett . Lyon,
with the Rendezvous for more than 15 years
on Filmrow, resigned to take a similar post
at the Turf.
Corbin Ball was on the Row from Ephrata
. . . Bill ShoU, in town for the promotion
of "The Men," left for Spokane and Portland
. , . Selom Burns of Modern Theatre
Supply has appointed Lou Ebert as general
HlkkP
l»OPCu
1
'l^^tlLOSPfANUr CO \
BLOCKBUSTER
manager in charge of Oregon, Washington,
Idaho and Montana. Ebert formerly operated
theatres in Oregon . Sampson
jr. resigned from the shipping department at
U-I to re-enter the University of Washington.
Henry Stevens. Sterling's Capitol manager,
was given a farewell dinner at the Olympic
hotel last week. He is leaving soon to join
an Army Intelligence unit at Ft. Ord, Calif.
He has been with the company the last ten
years, with the exception of three years of
service with the army in Europe. Kenneth
Anderson succeeds him at the Capitol, with
Werner Mayer as assistant.
. . .
Mr. and Mrs. Carl Sommers of Jackson.
Mich., are guests of the Vic Gauntletts
Fred Danz, SterUng general manager, returned
from a Portland trip, and ZoUie Volchok.
city manager, left on an inspection trip
to Port Angeles.
Gene Hollis Transferred
To Globe, Ariz., Theatre
PHOENIX—A switch in Fox Theatres personnel
has sent Gene Hollis, manager of the
Vista here, to Globe, Ariz., as manager of the
Globe Theatre, replacing Clifford Harris, who
resigned to enter the army. Hollis also will
serve in an advisory capacity to the Alden-
Globe.
The vacated Vista post has been taken
over by Sam Bagwell, who moved over from
the Fox, where he was assistant manager.
Bob Huey, upped from usher, replaced Bagwell
at the Fox. Clyde Griffin is manager
of the house.
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BOXOFTICE September 23. 1950
49

Remodeled American at Casper, Wyo„
Reopens; Other Theatre Renovations
CASPER. WYO.—The newly remodeled
American Theatre here has been reopened by
Rialto Theatres, Inc., of which Russell
Schulte is executive vice-president. Tlie renovation
job. started June 11, was under the
direction of Jack M. McLaren, field engineer
and secretary-treasurer of the Western Service
& Supply Co., Denver.
Renovations in the theatre include installation
of new Kroehler seats, a new foyer, modern
restrooms and luxurious carpeting. The
stage has undergone a face-lifting which includes
new drapes and lighting.
The outside of the theatre has been done
over and a new wedge-shaped marquee has
been installed. Seating capacity has been
increased from 808 to 822 and the aisle arrangement
in the auditorium has been shifted.
Cost of the remodeling exceeded $75,000.
Feature of the opening ceremonies was the
appearance of Charles P. Skouras, president
of National Theatres, and his party of big
game hunters at the theatre. Skouras and
his party came here on their annual antelope
hunt and stopped to see the new American.
Among those accompanying the theatre executive
on his trip to Casper were Ray Davis.
20th-Fox northern district manager; Rick
Ricketson, Intermountain district president;
Wilford Williams, mayor of Kemmerer and
manager of the Victory Theatre there; Howard
Hanson, manager of the Plains hotel in
Cheyenne; Bob Selig, vice-president of Fox
Intermountain; Tom Brennan, Fox Theatres
manager in Cheyenne.
The Skouras party attended an open-house
given by E. J. Schulte, president of Rialto
Theatre, Inc., at the Gladstone hotel Crystal
room.
Schulte came to Casper in his boyhood and
before he became a film man in 1922, he was
a general merchant. But in the 1920s the era
of the general store was vanishing, so Schulte
decided to replace it with the Rialto Theatre.
In the late 20s he became owner of the
Rex and America. He showed the first sound
film in Wyoming in 1928.
Public-Owned Scera Remodeled
OREM, UTAH—One of the few theatres in
the Intermountain area to close on Sunday,
the Scera at Orem. celebrated its ninth anniversary
last week by reopening after extensive
remodeling. The showhouse, called
one of the most beautiful in the state, has
new full-length mirror.s in the lobby, heavy
carpeting in place of rubber mats in the
outer lobby, new chandeliers and a display of
tropical plants within the rock wall of colored
sandstone.
The Scera is unique in the west. It is
operated by the people of Orem. who elect
nine directors to control and direct its man-
THEATRE /ALE/
.ARAKELIAN
LOR fit.
rmnctsco
PHONE PRoSPicT 5-7146
agement. Three people are elected each year
for a term of three years each on the third
Monday of each September. Every citizen
within the community is eligible to attend
the elections.
As a community building, the Scera has a
lounge which is a meeting place for friends;
its spacious grounds are landscaped and
partly used as a recreation center. The
Church of Jesus Christ of Latter Day Saints
leases the building for Sunday use. Also, it
is used by Lincoln High .school students for
special lyceums and concerts.
A big part of the profits go to the people,
part used for the community recreations
program and to build swimming pools and
stage dances.
Rebuild Cheyenne Princess
CHEYENNE, WYO.—The Pi'incess Theatre
has been closed for about two months for
remodeling, according to Tom Brennan, manager
of local houses for Fox Intermountain
Theatres. When the house is reopened it will
be renamed the Wyo.
Mrs. Carl Ray, owner of the building, recently
completed plans with the circuit for
virtual reconstruction of the theatre into a
modem showcase as a memorial to her late
husband, who operated the Princess for many
years prior to his death in 1948. A plaque
in his memory will
be placed in the lobby.
Remodeling will include construction of a
new front, new marquee and other structural
changes. New projection and sound equipment
and new Kroehler seats will be installed,
as will a new screen, stage curtains
and carpeting.
Improve Strand at Delta, Colo.
DELTA, COLO.—Max Story, owner of the
Skylite Drive-In here, will open a new house
in the old Strand building early in October.
Remodeling and redecoration has been
started in the building which once housed
the Strand.
The theatre will seat approximately 300
persons and will be equipped with new booth
equipment. The house will be operated on a
year-around basis with the Skylite, which
probably will be closed for a few months durgin
the winter. Story opened the drive-in
in May 1949.
To Redecorate at Wallowa
WALLOWA. ORE.—Charlie Fisher, local
theatre owner, plans to redecorate and remodel
the theatre and install new upholstered
.seats. The old theatre seats will be donated
to local churches for use in Sunday school
classrooms.
Reopen Enumclaw House
ENUMCLAW, WASH. — The remodeled
Avalon Theatre here has been reopened by
John Hamrick Theatres, according to John
O'Connor, city manager. The house recently
underwent a complete renovation, including
installation of new equipment, new plastering
and painting and a new roof.
Cooper Chain Plans
To Remodel Trail
COLORADO SFKINGS, COLO.—Remodeling
of the Trail Theatre here will be started
as soon a.s materials can be obtained, according
to I. E. Hoig, local manager for Cooper
Foundation Theatres.
Bids have been taken on the remodeling
job and Hoig said the theatre probably would
be closed for as long as three or four months.
Hoig said some changes in the original plans
would be made because of the high cost of
building.
The Trail previously was remodeled in 1935.
Work on Pullman, Wash., Cordova
PULLMAN. WASH. — L. H. Weskil. new
owner of the Cordova Theatre, plans extensive
remodeling to the house, including installation
of a new marquee, candy stand,
redecoration of the foyer and installation of
a new .screen and improved projection equipment.
We-skil recently purchased the Cordova
from Magee Manring. who remains as manager,
and M. A. Hadfield.
Remodel at Fairfield, Mont.
FAIRFIELD, MONT.—Mr. and Mrs. Jay
Blossom have remodeled the Movie-Tone
Theatre here. Improvements included reupholstered
seats, new lobby and ticket window,
new marquee and new paint job on the building
front and new restrooms. The interior will
be refinished and the entire building stuccoed.
Simons Improves Two Houses
COEUR D'ALENE, IDA.—The Dream and
Wilma theatres here are being renovated by
the Simons Amusement Co. The Dream,
closed during the work, is to receive new
carpets, new light fixtures, new seats and
new reader boards on the marquee. The
Wilma, which has remained opened, will have
new seats, and new projection.
Buckley Cosmo Reopens
BUCKLEY, WASH.—The Cosmo Theatre
here has been reopened by John O'Connor,
city manager for John Hamrick Theatres,
after complete renovation. Repairs included
a new roof, new booth equipment, plastering
and painting.
Repair Caldwell Roxy
CALDWELL. IDA.—The Roxy Theatre here
has been repaired, painted and redecorated,
according to Grover Knight, manager. Major
repairs include replacement of wood trusses
on the roof with steel trusses.
New Front to Be Added
CORVALLIS. ORE.—The Whiteside Theatre
here will be improved with a new front
to be completed about December 1. New
sound equipment also will be installed.
Bob Lippert Joins Staff
HOLLYWOOD—Robert L. Lippert jr.. son
of the president of Lippert Productions, has
joined the company's staff as an associate to
Murray Lerner, vice-president and executive
producer.
")0 BOXOFFICE :: September 23. 1950

. . . Herb
. . . Foster
r
A COLONEL NOW—Nathan C.
Greer,
partner in the Salmon & Greer theatre
company, receives a certificate from Gov.
Thomas J. Mabry at Santa Fe, N. M.,
conferring the title of colonel on Herman
Wobber, western division sales manager
for 20th-Fox, in appreciation of tiie selection
by Wobber of Sante Fe for the premieres
of "The Broken Arrow" and "Two
Flags West." Greer accepted the certificate
in behalf of Wobber, who was unable
to be present.
Lees Firm Sends O'Grady
To San Francisco Post
SAN FRANCISCO—James Lees & Sons Co.
has transferred Austin O'Grady here from
Seattle, where he had serviced .sales accounts
in Washington, Oregon and part of Idaho.
J. Robert Peronto has been sent from the
Chicago office to Seattle to replace O'Grady.
O'Grady has been with the company since
1936. His new position here fills the one
held by Jack Conboy until his accidental
death last July.
Better Drive Launched
SAN FRANCISCO—The Movies Are Better
Than Ever campaign, which was launched
here as part of the national campaign, has
had full cooperation from all four daily
newspapers. Heading the local campaign as
chairman is Pay Reeder, Fox West Coast
East Bay district manager. Other committee
members are Graham Kislingbury, North
Coast Theatres; Mark Ailing. RKO Golden
Gate Theatre; Jerry Zigmond, Paramount
Theatres, and Jesse Levin, General Theatrical.
Enlarge Talent Service
HOLLYWOOD—Its services as a special talent
committee for the Hollywood Coordinating
committee in providing personalities for
entertaining the armed forces in ho.spitals
and camps have been extended by the studio
publicity directors committee of the A.ss'n of
Motion Picture Producers. Major studio publicity
chieftains have committed themselves
to plan stars' personal appearance tours so
that visits to hospitals and/or camps can be
included wherever possible.
Equipment
Roy, N. M., Mesa Installs
ROY, N. M.—The Mesa Theatre here has
installed new sound and projection equipment.
SALT LAKE CITY
John I'rban has been promoted to a.ssistant
manager at the Centre, succeeding Dick
Rose . . . V. L. Mauro, traveling auditor for
Warners, completed a six-week stay in Salt
Lake then left for Denver.
Bill Prass, MGM representative in the Salt
Lake-Denver area, accompanied Charlotte
Hanker, model in Lana Turner's "A Life of
Her Own," into Salt Lake last week. Bill
landed three big stories in local papers . . .
Bob Quinn of Paramount was here to work
on "Union Station."
Ray M. Hendry and Sidney L. Cohen, associate
general managers of Intermountain
Theatres, Inc.; John Krier, purchasing agent,
and Charles M. Pincus. manager of the Centre
Theatre, left for a national Paramount
Theatres convention in Pennsylvania. The
parley is slated for September 26 at Pocono
Manor.
Foster Blaker, western division manager;
Barney Rose, western district manager, and
Tom Murray, manager of branch operations,
visited the U-I offices. A company meeting
was in charge of C. R. Wade, branch manager.
John Krier of Intermountain Theatres
and Don V. Tibbs. Monogram manager, have
been named to the board of directors of
Variety Tent 38 . . . Don Tibbs jr., son of
Mr. and Mrs. Don Tibbs, has been elected
county attorney in Sanpete county, where he
has been a practicing attorney for a year.
Young Don followed his dad's advice and
participated in many community activities
and joined clubs and other organizations
when he first went into the county.
.intone C. Christensen, father of Wesley
C. Christensen, a bit player in Hollywood,
died at his home here recently . . . Giff
Davison, RKO manager, is on a vacation
Boniface, Chinook, Mont., exhibitor,
paid one of his infrequent visits to Filmrow
Blake, a newlywed, and Barney
Rose, U-I executives, were scheduled to visit
here September 21.
Colder weather and the first rain in two
months helped grosses at indoor theatres in
this area recently, but operators feel it is
still too early to tell if the upswing will continue
or not. In fact, no improvement has
been felt by some major showhouses which,
quite the contrary, have had lower grosses
for the past few months.
A strong test of the effect of television on
theatre attendance in the Salt Lake City
s(0\i ^
«0R^ ?^ov\^^
^^^t«*^
?ft?w»*
area is expected to result when KSL-TV
operates its new two-story studios. Heretofore,
the Mormon station has had studios in
its downtown studio, but new quarters are
expected to accommodate more than a hundred
viewers for shows. There are claimed to
be 15,000 sets in the city area.
Hallie Halverson and her sister Gloria of
NSS soon will leave on a "dream vacation."
Hallie is taking a three-month leave from
her job beginning November 1, and with
Gloria will begin a leisurely trip around the
United States.
Newcastle, Wyo., Theatre
Sold to Black Hills Co.
NEWCASTLE, WYO.—The Castle
Theatre
here has been purchased by the Black Hills
Amu.sement Co. from Mrs. Esther Cleveland,
according to Richard Klein, general manager
for the circuit.
A second theatre, a new house now under
construction, also was taken over by Black
Hills Amusements. It will be completed by
November 1.
Black Hills has theatres in Deadwood, Lead,
Rapid City, Belle Fourche, Hot Springs,
Sturgis, Gordon and Chadron, Neb.
Hot Springs Nyah Sold
HOT SPRINGS, MONT. — Mr.
and Mrs.
M. A. Eichhorn have sold the Nyah Theatre
here to Mr. and Mrs. Lutzke. Eichhorn went
from here to Scobey, Mont., to visit his family,
then on to Oklahoma where his W'ife's relatives
live. Eichhorn said he expected to be
called back into the armv.
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Pacific Coast Disfribufors
B. F. SHEARER COMPANY
SIATTll
POITIAND
7JII S«i«a4 A««i«w* . II. •347 l«47 N, — - "-
(AM (lANCnCO
1« AMOIIIS
I41G.M..0«I««.>.UN I.III4 I — -- - —
BOXOFFICE September 23, 1950
W 50-A

. .
DENVER
Jjarl Bell, who entered St. Luke's hospital
lor treatment following a heart attack,
expected to be on the job by the time this
is
read.
Tom Knight, owner of the Acme, Riverton,
Wyo., flew in on one of hi.s periodic visits
to Denver, making the trip in his own plane,
and bringing a Riverton man to a Denver
hospital for treatment. Knight is about
ready to open his new 491-seat, $100,000 Gem,
and has set the date tentatively for October
15. He has equipped it throughout with
National Theatre Supply merchandi.se, including
XL Simplex projection and .sound,
and the theatre boasts the first glass screen
in Wyoming. The theatre is 100.\40 feet, has
one store space in front, and has a complete
snack bar. Acoustical ceiling has been installed,
and acoustical plaster has been used
elsewhere. Several from Pilmrow expect to
attend the opening.
C. J. Duer. Monogram manager, has returned
from a vacation and business trip
to the west coast, during which he attended
a Monogram sales meeting at Hollywood .
Dorothy Mendenhal, switchboard operator at
Paramount, is taking her second week of
vacation . . . George Josephs of the Columbia
home office spent a couple of days here in
conferences with Robert Hill, branch manager.
Donna Marie Duer, daughter of C. J. Duer,
Monogram manager, and T. M. Leerscot were
married.
Beverly Bailey, daughter of Mi-, and Mrs.
Tom Bailey, Lippert Pictures franchise owners,
left for New York to carve out her
career as a newspaperwoman. She has been
employed on the Rocky Mountain News here
as assistant to Molly Mayfield, feature writer
. . . Tommy McMahon, Republic manager
in Salt Lake City, was in the city for a
couple of days on business.
Lee Borghorst, new to the business, has
been named booker at Universal, where he
.
succeeds William Robinson, who joined the
army
. . Barney Ro.se, district manager for
U-I; Foster Blake, division manager, and
F. T. Murray, manager of branch operations,
conducted a sales meeting attended by Mayer
Monsky. branch manager, and .salesmen
Prank Green, Harold Michaels and Steve
Ward.
Filmrow visitors included Mr. and Mrs.
Leon Coulter, Loveland; Kenneth Powell,
Wray: Mr. and Mrs. L. P. Flower, Estes
Park: Glen Wittstruck, Meeker; Mr. and
Mrs. Fred Lind. Rifle; Neal Beezley, Burlington;
Frank Aydelotte, Fort Collins; C. E.
McLaughlin, La.s Animas; C. G. Diller,
Ouray; Robert Kehr, Ogallala, Neb.; John
Bertalero, Deadwood, S. D., and Lola Staley,
Kiowa.
Fox Intermountain to Btiild
DENVER — Pox Intermountain Theatres,
taken bids on razing of existing structures on
the site of a proposed theatre at 16th street
and Cleveland Place here. Architect Charles
Strong is working on plans for the 1,200-seat
stadium-type theatre upon which construction
is expected to start in 30 to 60 days.
Although the chain is prevented by court
order from enlarging its activities until its
divorces itself from the producing end of the
business, it is permitted to replace lost facihties.
One spokesman said the theatre might
be considered a replacement for the Broadway
or the Paramount, which the film will
lose next year.
Raton, N. M., Drive-In Sold
RATON, N. M.—The 85 Drive-In here has
been purchased by Hubbard & Murphy, Inc.,
from J. E. Oliver who built the hou.se more
than one year ago.
Kirk Douglas, Newspaperman
Kirk Douglas has been signed as Chuck
Tatum, newspaperman, in Paramount's "Ace
in the Hole."
Art Watts Wins Golf Match
Of Salt Lake Variety Club
SALT LAKE CITY—Art Watts, printer and
member of Variety Tent 38 of Salt Lake City,
won the organization's annual fall golf tournament
last week despite his handicap ol
only one leg.
Playing flawless golf on a course with
which he is quite familiar. Art netted a 67
in the 18-hole tournament.
Others finishing in the money In the field
or more than 40 were Chick Lloyd, .second;
Harry Swonson, third; K. O. Lloyd, Earl
Green and Dick Iba, tied for fourth, fifth
and sixth, and Bus Campbell, seventh.
Charles Walker, manager for 20th-Fox, was
in charge of arrangements for the tournament
and Calcutta the preceding night at
the club. He was assisted by Harry Swonson
and Shirl Thayne.
T. R. Knox Buys Control
Of Durango Drive-In
DURANGO, COLO.—T. R. Knox of Denver
has purchased controlling stock in the Basin
Drive-In Theatre. Inc., here. Two other stockholders,
Joseph Kelly and C. M. Tro.sper of
Durango, sold their interests to Knox. Mrs.
Elsie Knox, wife of the new owner, said she
contemplated no changes in policy at present,
but that .she would move here from Denver
in the spring to manage the theatre.
She and her husband are officers in the
Theatre Service Co., Denver.
To Film Polio Trailer
HOLLYWOOD—With Robert Young in the
starring role, MGM will film "A Day With
the Robert Youngs" as a trailer for the National
Foundation for Infantile Paralysis. The
subject is set for screening in some 12,000
theatres as a facet of the foundation's upcoming
fund-raising drive. Harry Loud wrote
the script and will direct, with Frank Whitbeck
supervising production.
Las Vegas Solo Bought
LAS VEGAS, N. M.—Mitchell Kelloff and
Sam Castiglia have taken over management
of the Solo Theatre here from Matias Martinez.
Castiglia has been a resident of Las
Vegas for 11 years and before that was in
theatre business in Colorado. Kelloff was in
charge of flim distribution for the Pacific
fleet during the war.
Ned Gold to Santa Fe
SANTA FE, N. M.—Ned Gold, former newspaperman
here, has been appointed manager
of the Santa Fe Theatre by Don Beers, to
succeed Ralph Hamilton, who weis called to
active duty in the marine corps. Hamilton
visited his hometown of Longmont, Colo., before
leaving.
'SADDLE TRA.MP' i)| i;i JS—The world premiere of l-Is ".Suddle Tramp" at
the Tabor, Aladdin and Webber theatres in Denver was tied in with a dedication
of the paintings of the late Paul Gregg, staff artist of the Denver Post. Seen here
at the dedication ceremonies arc executives of the Denver Post and the stars who
made personal appearances. Left to right: Robert Selig, assistant to the president
of Fox-Intermountain; Joel McCrea, star of "Saddle Tramp"; Leonard Goldstein,
producer; Gene Lindberg of the Denver Post; Ann Blyth, U-I star; Mrs. Paul
Gregg, and .Mice Robertson, cousin of Miss Blyth.
New Richland, Wash., Manager
RICHLAND, WASH.—Jack Quinn has been
named manager of the Village Theatre by
E. J. Hickey, district manager of the Midstate
Amusement Corp. He replaced Cal
Claughton, who resigned to accept a General
Electric Co. job. Quinn was assistant editor
of the Richland Villager, weekly paper, and
was active in the Richland Light Opera Co.
50-B BOXOFFICE September 23, 1950

—
SAN FRANCISCO Sail Lake Officials
n pony was given away at the Strand in
Modesto by Sears, Roebuck & Co. . . .
The Modesto Symphony orchestra will hold
seven of its concerts at the Strand Theatre
Some 874 children were feted at
there . . .
the annual J. C. Penney-Colusa Theatre
back-to-school party. In addition to the free
show, door prizes and gifts were given . . .
The management of the Patio Theatre in
Half Moon Bay will entertain all children
10 years old or under as guests of the management
on their birthdays. Necessary information
has been collected from records
at schools. On his birthday the student will
receive a printed invitation from the Patio.
Helen Wabbe and Mark Ailing of the RKO
Golden Gate theatre flew to Los Angeles for
a meeting with RKO executives . . . Boyd
Sparrow, Warfield Theatre manager is vacationing
in his hometown of Washington. Mike
Helen Roe, cashier
Cullen is filling in . . .
at U-I, is vacationing.
Robert Lippert jr. and his wife have moved
to Hollywood where young Lippert will enter
the film cutting business. Taking over his
duties as manager of the El Rancho Drive-In
here will be John Ward, former assistant.
. . Walter Bell, Maribel
Eagle Lion Classics Manager Sam Sobel,
assistant Johnny Zomner and salesman Berry
Greenberg attended the Eagle Lion convention
in Chicago .
Theatre, Weott, was seen along the Row . . .
Milton Sperling, producer of "Three Secrets,"
was in town.
Chan Carpenter, formerly with Favorite
Films, now is associated with the Golden
New booker at Fox
State circuit as booker . . .
Tom Shearer,
West Coast is Jimmy Cox . . .
B. F. Shearer Co, received a 90-day deferment
from the army . . . The Gay Theatre
in San Jose is trying out a new art policy,
with its initial kickoff picture "P>ygmalion."
Glendale, Calif., Gateway
Observes 27th Birthday
GLENDALE, CALIF.—The Gateway, a unit
in the Fox West Coast chain, recently observed
its 27th anniversary with a party
night at which patrons received slices of
birthday cake. The theatre is managed by
Lew M. Harris. Opening film, when the
showcase began operations in 1923, was the
Harold Lloyd comedy, "Safety Last."
New Owners to Dallas, Ore.
DALLAS, ORE. — Mr. and Mrs. Gregory
Kershul, new owners of the Majestic and
New Rio theatres here, have moved here to
take over operation of the enterprises.
Ban Tollies' Film
SALT LAKE CITY—In the first action of
its type in the Salt Lake City area, showing
of a motion picture was banned by law enforcement
officers. The film, "A Night at
the Follies," which ran two nights at the
Camark Theatre, a second run .showhouse
in South Salt Lake, was ordered closed by
Marshal Edward B. Jackson.
Managers of the theatre, however, set the
regular showing for Tuesday night. Earlier
that day, in announcing that he had ordered
the theatre owners to stop showing the film
on the grounds that "it gives vent to indecency,"
Marshal Jackson said he would
have two men at the theatre to be sure the
order was carried out.
"A Night at the Follies." starring Evelyn
West, had been advertised as "Reel Burlesk"
and had been shown only to adult audiences
and only beginning at midnight. Despite this,
Mar.shal Jackson said in a letter to the theatre:
"It is my duty to order that you cease
showing any longer this film or any other
film of this nature."
Jackson said he had inspected the picture
after several persons had complained to him
about it. "This is the first film of this sort
they've shown, but we can't let them continue
that sort of thing," he declared. He
added that he specifically objected to "the
nudity of the women and the indecency of
their acts."
South Salt Lake is an incorporated citj
and has statutes allowing peace officers tc
halt the showing of "lewd or obscene pictures,"
according to officials.
The action is the first of its kind taken
by any official in the Salt Lake area as far
as theatremen could recall.
Sixteen Color Cartoons
On MGM 1950-51 Slate
HOLLYWOOD—Sixteen of MGM's 1950-51
schedule of cartoons will be in Technicolor.
The releases, as outlined by Fred Quimby,
head of the studio's shorts department, will
include:
Eight with Tom and Jerry, three starring
Droopy and five novelty subjects. Additionally
there will be six Gold Medal reprints,
three of them starring Tom and Jerry.
Film Festival Called
By Los Angeles Mayor
LOS ANGELES—The balance of 1950 has
been proclaimed the Fall Film Festival by
Mayor Fletcher Bowron, thus tieing in the
city of Los Angeles with the industry's
Movies Are Better Than Ever drive. Recipients
of scrolls from the mayor were Charles
P. Skouras, president of National Theatres
and Fox West Coast:
Gus Metzger and Cecil
Vinnicof of SCTOA and Jane Wyman.
Shaindlin on 'Teresa'
NEW YORK — Arthur Loew has named
Jack Shaindlin as musical director for "Teresa."
which he has produced with Fred Zinneman
as director. The score will be composed
by Louis Applebaum. Shaindlin was
musical director for "Lost Boundaries" and
more recently for "Farewell to Yesterday."
NUGGET IS ADMISSION!—A gold
nugget found during the filming of Rocky
mountain scenes of "The Cariboo Trail"
was presented by Producer Nat Holt, left,
to Manager A. Neil Ross of the Babcock
Theatre in Billings, Mont., where the film
was playing. Watching the presentation
is actress Polly Bergen. Holt and the cast
were in Billings for filming of "Warpath"
and were guests of Manager Ross at a
showing of "The Cariboo Trail." Edmond
O'Brien, Forrest Tucker, Paul Fix, Wallace
Ford, Dean Jagger and Harry Carey
jr. also were present.
Feldstein and Dietrich
Buy Oxnard Theatre
OXNARD, CALIF.—Manny Feldstein and
Paul Dietrich, partners in operation of a
number of theatres in southern California
communities, added another to their circuit
with the purchase of the Oxnard Theatre
here. The deal was handled by the Security-
First National bank as trustee for the estate
of the late J. Ray Williams, who had been
the operator of the showcase. The purchase
price was approximately $160,000.
Beautiful, responsive and durable
seats bring many dollars to your
boxoffice window. The gentle, caressing
action in use inspires the
most indifferent and sluggish individual
to come again and again.
Don't sit bock with that helpless
feeling — woo new customers with
International Seats by RCA. We
have a beautiful seating service
Low priced.
WESTERN
337C0LDEN(iATEAVE.*HE 1-8302.
SAN FRANCISCO 2.CALIF.
BOXOFFICE September 23. 1950
50-C

. . The
. . Jack
PORTLAND
T\oHnto»n theatres renewed their Movies
Are Better Than E^'e^ campaiRn with new
banners and trailers plugging the fall product
soon to hit Portland screens. Competitive circuit's
are working together on this renewed
drive and are even crossplugging pictures . . .
Herb Cass, manager for National Screen Service,
began his annual fall trip throughout
Frank Bagan, floor manager
the state . . .
for Hamrick's Liberty Theatre, returned from
a trip through the northwest.
.
. . .
The four-theatre suburban opening of "Our
Very Own" was a complete success. Tlie film
was held for a second week ... J. J. Parker's
United Artists finished a fourth week with
"Three Little Words." Paramount
held two weeks with "The Black Rose" and
moved the picture over to the Mayfair
"Fancy Pants" was held for two w-eeks at
the Orpheum. Broadway held to average business
with "Pretty Baby."
Jack IMatlack. J. J. Parker executive was
named chairman of Warner Bros.' big effort
to secure outstanding bookings in this territory
during Roy Haines week, October 15-21
. . . Evergreen offices soon will be moved into
the Orpheum Theatre. The plans are to renovate
part of the mezzanine into office space.
Dust from the new Sandy boulevard drivein
owned by Forman Bros, prompted a complaint
to the county commission from nearby
residents last week. The complaint was that
dust settles over the homes and theatre patrons
throw bottles along the roadway. A
. . . Bill Sholl, publicist, wa,s here
request has been made for some .sort of county
zoning
for the opening of "The Men" at the Broadway,
which also is slated to be among the
300 theatres participating in the northwest
premeire of "Rocky Mountain."
Herb Royster, manager of the Mayfair Theatre,
has been named again this year as head
of the Community Chest downtown theatre
The Crusade for Freedom cam-
division . . .
Mr. Projectionist:
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Designed especially for
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THEATRE EXCHANGE CO.
paign was launched under the direction of
Jack Matlack. All theatres are donating the
use of their lobbies during the first week of
the drive to promote signatures on the Freedom
declarations . Partin, manager at
Republic, reports Rex Allen will visit Portland
September 28.
Redmond, Ore.. Theatres
Observe 21st Birthday
REDMOND, ORE.—The Odeni Tlieatres
here recently celebrated their 21st anniversary.
Mr. and Mrs. Milton L. Odem came here
from Lewiston, Ida., 21 years ago and purchased
the Hiway Theatre and changed its
name to the Mayfair.
In 1937, the Odems opened the second theatre,
the Odem. During World War II, while
Odem was in the south Pacific with the
army, Mrs. Odem managed both houses.
Lippert Buys Franchise
For Los Angeles Area
LOS ANGELES—Effective October 1, Lippert
Pictures will operate its own exchange
here. Robert L. Lippert, company president,
has purchased the Los Angeles territory franchise
from Sam K. Decker, franchise owner
ever since the formation of the Lippert firm.
Appointment of a branch manager is expected
to be announced within the next few
days. Decker will continue to be active as an
independent distributor.
WAVE Is Lady Admiral
In San Francisco Stunt
SAN FRANCISCO—Anne Belfer,
publicist
for North Coast Theatres, arranged a tieup
with the local WAVE recruiting office for
"The Admiral Was a Lady" at the United
Artists Theatre. Yeoman Alta Smith was
chosen as Lady Admiral for a day and at a
luncheon at the Palace hotel, three young
sailors and a chief petty officer were assigned
to her command. The stunt broke into all
papers.
Mgr. O. A. Tatro Resigns
PLENTYWOOD, MONT—O. A. Tatro has
resigned as manager of the Orpheum Theatre
here and management has been taken over
temporarily by Mi-s. Elmer Jackson, wife of
the theatre owner. Tatro has been manager
of the theatre for the last two years.
Manager Is Baby Sitter
PHOENIX—In behalf of "Pretty Baby."
the Palms Theatre conducted a prettiest baby
contest. Photos were displayed in the lobby,
and patrons were asked to vote for the prettiest.
Parents of the winning tot were guests
at the opening of the film with Manager
Bill Sale, who had the evening off, serving
OA baby sitter.
Noel Bennett Joins Drive-In
HILLSBORO, ORE.—Noel Bennett has become
manager of concessions at the Car Vue
Drive-In here.
Start Precampaign Drive
For 1951 United Appeal
HOLLYWOOD — Precampaign efforts to
bring in all possible top bracket subscriptions
before the permanent charities committee's
1951 effort is officially launched have been
initiated under the guidance of Dore Schary,
chairman of the annual United Appeal drive.
The campaign will tee off October 9 with a
goal of $1,345,000.
First appeal for donors was made at a
luncheon meeting at 20th Century-Fox, followed
by another at Paramount. Similar
sessions are scheduled at all major studios.
First talent guild to name major studio
captains for the forthcoming United Apeal
was the Screen Producers Guild. With Robert
Sisk serving as colonel, the SPG solicitors
include Carey Wilson, MGM: Sol Siegel,
20th-Fox; Joseph Sistrom, Paramount; Burt
Kelly, Columbia; Michel Kraike. U-I; Stanley
Rubin, RKO; Mel Tucker, Republic; Lou
Edelman, Warners; Walter Mirisch, Monogram,
and Hal Chester, representing the independents,
• « *
Hollywood luminaries are joining forces to
stage a Chuck Wagon Whoop-De-Do benefit
Sunday (24i for the Nursery School for Visually
Handicapped Children. Participating will
be such film names as Betty Hutton, Esther
Williams, Producer John Beck, Marie McDonald.
Jane Wyman. Gene Tierney. Janet
Leigh. Anne Baxter. Arlene Dahl, Judy
Canova, Elizabeth Taylor, Dorothy Lamour,
Edgar Bergen, Dick Powell, Speed Riggs,
Dinah Shore and Ginny Simms. The affair
will be .staged at the Beverly Hills hotel.
Agent Files Court Action
On Sale of 'Dark Page'
HOLLYWOOD—A new chapter
was written
in the vertiginous screen history of the
Samuel Fuller novel, "The Dark Page," with
the filing of a superior court action by an
agent who contends he was instrumental in
bringing about its sale to Columbia.
Plaintiff Arthur Landau named Columbia,
Pioducer Jules Schermer and Motion Picture
Investors, Inc.. as defendants in the action,
which spotlights the devious route
through which the tome finally wound up
as a Columbia property. Landau contends he
was responsible for selling the book to Columbia,
where it is soon to go into production
with Schermer supervising, but—the agent
declares—he was never reimbursed for his
effort.
Fuller's novel originally was sold to H-P
Productions, which relinquished it to Producer-Director
Howard Hawks, who sold It
to Monterey Productions, which disposed of
it to Motion Picture Investors, Inc., which
sold it to Columbia.
Stainton & Keeffe Opens
New Agency Offices
SAN FRANCISCO—Stainton & Keeffe.
agent for independent motion picture exhibitors,
has opened new offices at 148 Leavenworth
St. The organization also lists among
its latest accounts the Geneva and Dos Palos
drive-ins. Emmet Keeffe formerly was with
Columbia here as well as .serving with 20th-
Fox as a.ssistant to the district manager.
James Stainton formerly was assistant to
Verne Taylor of the T&D Jr. office.
50-D BOXOFFICE :: September 23. 1950

!
m
^M
THE HAPPY BOSSES ABE BACK
...BY POPULAR DEMAND!
NOW! From the men and the company
who always deliver for you • • •
3 QUALITY PICTURES A MONTH

. . Eddie
. . Jeanne
Ml
KANSAS
Cam Abend of E:xhibitors Film Delivery suffered
a heart attack Sunday (17) and was
admitted to Menorah hospital. His condition
was not critical . . . Eddie Golden. MGM
salesman, was off sick . . . Bill Nelson of the
Regent Theatre in Mulberry, Kas.. has been
inducted into the navy. He has closed the
. . .
theatre John S. Allen, MGM southwest
division manager, paid his first visit to the
local branch,
Louis Silverman, manager of the Admiral
Theatre, 1312 East Eighth St., was routed out
of bed at 1 a. m. recently to unlock the doors
of the theatre for two patrolmen who were
seeking 7-year-old Hazel Bratcher. The girl
Satisfaction
— Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I, KIMBRIEL. Manager
Phone BAIIimore 3070
115 W. 18th Eonsos City 8, Mo.
npciiT MPTCpy
STAGE EQUIPMENT COMPANY
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Theatre Chairs
The most comfortable, substantial,
trouble-free
chair that gives you years of
service. If you want the best, nowr at
reduced prices
Call, Wire or Write
STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandotte St. Kansas City 8, Mo.
Clyde H. Badger, Manager
CITY
was found asleep in her seat. Her parents had
called the police when the girl failed to return
from the theatre. Silverman .said that he
and ushers had awakened the child at the
end of the last show, but that she apparently
had moved to another seat and gone back to
sleep.
. . . Bob
. . . Exhibitors visiting
Twentieth-Fox notes: Ed Aaron, division
manager, was in St. Louis on business . . .
George Regan, salesman in .southern Missouri,
had his records and equipment stolen
when someone broke into his car
Montgomery, student booker, left for the Air
Corps, San Antonio
the exchange: F. L. Norton, Caldwell, Kas.;
Hank Doering. Peoples, Garnett, Kas.;
Charles Thomas, Uptown, Sweet Springs, Mo.;
Art Pugh, State, Columbus, Kas.; Don Phillips,
Colby, Kas., and Dan Payton, Strand,
Mount Vernon, Mo.
Guy Bradford, UA salesman, will
enter St.
Luke's hospital September 25 for an eye operation
. . . Lavonne Francesconi, former secretary
to Don Davis at RCA, is the mother of
a baby girl, Roberta Ann . Van
Duyne, formerly secretary to Bob Withers and
daughter of E D. Van Duyne, RCA district
manager, will be married to Bob Zahner September
30.
. . . Jim
Roscoe Thompson, NSS salesman in northern
Kansas and Missouri, has been called
back to service. He is being replaced by Syd
Levy, formerly traveling supervisor of Bijou
Amusement Co., Nashville, Tenn.
Dunbar, Roxy, Wichita, and his wife Were
in booking . Badger, Stebbins Theatre
Supply, returned from Wichita after
looking over the theatre and drive-in situation
in parts of Kansas.
Mary Cass, wife of Harold Cass, WB salesman,
entered St. Joseph hospital Tuesday (12)
for observation . . . Joe Garrison, U-I district
manager, was in town ... A wedding
shower for Margaret Fontes, RKO, will be
held in North Kansas City at the home of
Barbara North . . . Earl Horton, BOXOFFICE
correspondent on the Row, who suffered a
broken arm in a fall on Filmrow, is expected
to
be back at work soon.
Missouri exhibitors on the Row: Nick Kotsis,
Holden, Holden; Fred Eberwein, Weston,
Weston; R. C. Davisson, Benney, Pattonburg;
Brice Brasel, Colony, Oak Grove; Irwin Dubinsky.
St. Joseph and F. G. Wearey, Farris,
Richmond.
From Kansas: Cecil Mayberry, Eureka
Springs; Homer Cre.sswell, Frontier Drive-In,
Atchison; Ed Manweiler, Cheyenne Drive-In,
Hoisington; Gene Musgrave, Ritz, Minneapolis;
Jay Wooten, Drive-In, Liberal; Chuck
Embree, Ayr Vu Drive-In, Hutchin.son; Mr.
and Mrs. John Wehner, Royal, Ro.ssville;
George Na.sher, Valley Falls; Ben Adams,
Liberal, and Mr. and Mrs. Dan Blair, Smith
Center.
. . John Graham,
E. L. Harris, Dallas, Alexander Film Co.,
UA
visited on the Row .
salesman, was vacationing in Canada
Stanley H. Durwood, C. Clare Woods, and
Woody Longan, general manager, assistant
general manager, and film buyer, respectively,
of Durwood Theatres, were in St. Joseph
for the monthly pep meeting with the managers
of their five houses in that town.
Special emphasis was placed on the selling
and promotion of pictures as well as bookings.
Film Delivery Sponsors
Half-Hour Radio Program
KANSAS CITY—Exhibitors' Film Delivery
is one of a number of firms sponsoring a
new radio series entitled "I Believe in America."
The program, to be heard on KCMO
at 4 o'clock for the next three Sundays,
runs for a half hour. The initial broadcast
was held Sunday (17).
The program consists of a few moments
of patriotic music, a short narration pointing
out the greatness of the United States democracy,
and an addre.ss by a prominent
speaker. A letter-writing contest on "Why I
Believe in America" is being conducted by
the program. Three five-dollar prizes are
awarded each week, and one hundred dollars
Redecorate Belle Plaine
BELLE PLAINE, KAS.—The Belle Plaine
Theatre has been redecorated both inside
and out.
will be awarded to the writer of the best
letter submitted during the entire four
weeks.
Entry blanks may be obtained at Exhibitors'
Film Delivery.
Bigelow-
Sanford
Carpets
CARPETS
New Patterns
Durable ' Quiet
Beautiful * Safe
Complete Installation
ENTRANCE MATS
U. S. Royalite
- Lettering - Designs
Shad-O-Rug —
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BOXOFFICE :
: September 23. 1950

KANSAS- MISSOURI TOA PARLEY
TO STRESS GROUP DISCUSSIONS
Five Major Topics Listed
For Kansas City Rally
Tuesday, Wednesday
KANSAS CITY—Informative discussions on
theatre and drive-in operation, plus an entertainment
and social program featuring
Marta Toren, U-I star; Janis Carter and four
Petty girls, and MGM actor George Murphy
will highlight the annual convention of the
Kansas-Missouri Theatre Ass'n at the President
hotel here Tuesday and Wednesday next
week (26, 27).
Speakers and roundtable sessions will go
into concession merchandising, booking and
buying, exploitation displays, intensive film
selling and problems special to drive-in theatres.
Miss Carter and four Petty girls will attend
the Tuesday noon luncheon as will Miss
Toren. The latter will remain for both days
of the convention.
President Dale Danielson of the Dream and
Mecca theatres in Russell, Kas., will preside
at the opening day afternoon session during
which Leon Bamberger, sales promotion
manager for RKO, will speak on "The
COMPO Story," and talks will be given
by Nathan Halpern, TOA television
consultant;
and Gael Sullivan, TOA executive director,
and H. M. Richey, MGM director of exhibitor
relations.
On the social side of the convention ledger
is the cocktail party starting at 5:00 p. m.
Tuesday. Earl Jameson, chairman of the
cocktail party committee, reports that the
following are among those who will sponsor
the event: Alexander Film Co., Robinson
Press, Great Western Stage Supply, Joe
Stark, Screenland cafe, Missouri Theatre
Supply, Exhibitors Film Delivery, Capitol
Flag & Banner Co., Kansas City Ticket Co.,
Janis Carter, Columbia star, will accompany
the Petty girls to the convention.
On Program of Annual Kansas-Missouri Convention
m I
George Murphy Herman Levy Dale Danielson Nate Halpern
tionery Co., Spencer Printing Co., and Lou
Patz, NSS.
A closed meeting for drive-in operators will
be held at 8:00 Tuesday evening. Jack Braunagel
will preside over the discussion.
The initial event Wednesday will be a
meeting at 10:00 on the selling of pictures.
Senn Lawler, Fox Midwest publicity director,
will be chairman of this discussion. The
Wednesday noon luncheon will follow.
RADIO SHOW WEDNESDAY
The social agenda for the women attending
the convention includes a visit to the Love
Those Ladies radio show at Macy's Garden
tea room Wednesday afternoon. Ken Heady,
emcee of the KCMO program, will entertain
the guests.
At 1:45 Wednesday afternoon a closed session
will be held with Herman Levy, TOA
general counsel, addressing the exhibitors.
This meeting will include discussions on
booking, buying and concessions operations.
United Film Advertising will sponsor its
annual open house for all exhibitors at the
convention. A special room at the President
will be reserved for the open house.
Climax of the two-day conclave will be
the banquet at 7:30 Wednesday evening. Arthur
Cole, Paramount industry representative,
will emcee the banquet and George
Murphy. MGM star, will act as toastmaster.
The Petty girls and Miss Carter, who are
touring the country in behalf of "The Petty
Girl," will appear only at the luncheon Tuesday.
They were to appear earlier at the Midland
Theatre (23, 24). Miss Toren was recently
in Toledo at the dedication of the new
Union station there, and will go to Chicago
following the convention for radio appearances
in connection with her new film, "Deported."
She will be at the luncheon, cocktail
party and dinner.
Tickets for the convention may be obtained
from Finton H. Jones and Robert Withers.
Install New Equipment
LEIGH, NEB.—Emma Holmes, manager of
the Leigh Theatre, has installed new projection
and sound equipment and a new screen
at the Leigh Theatre.
No Ticket Price Hikes
Planned in Twin Cities
MINNEAPOLIS—No admission price boosts
are contemplated for Twin Cities downtown
first runs by the Minnesota Amusement Co.
and RKO Theatres, which operate all but
one of the principal theatres.
Scale tilts have been urged by President
Benny Berger of North Central Allied "so
that the way would be paved for similar
action by neighborhood and suburban theatres."
But Minnesota Amusement and RKO do
not believe that conditions are ripe "at this
time" for price-raising in Minneapolis and
St. Paul downtown theatres, even though (operating
costs are rising. In the first place,
it is pointed out, downtown business has not
held up as well as that of the uptown and
suburban houses, most of which now offer
earlier run films, charge smaller admissions
and provide free parking.
The fact that car fares have been hiked
to 15 cents also works to the disadvantage
of
the downtown theatre.
$14,000 Remodeling Job
Finished at Lawrence
LAWRENCE, KAS.—A $14,000 remodeling
job at the Patee Theatre has been completed
and the house is expected to reopen immediately.
J. D. King, local manager for Commonwealth
Theatres, said renovation included installation
of 450 new chairs, rebuilding of the
front, installation of new carpeting, new boxoffice,
indirect lighting and a modernistic design
in the lobby.
The 47-year-old theatre is one of three
Commonwealth houses here. The other two
are the Granada and the drive-in. The Patee
is managed by Leon Hoofnagle.
Donald Shoemaker Dies
ARAPAHOE. NEB.—Donald Shoemaker,
owner of the Crystal here, was found dead
in his yard at Edson, Neb. He also was a
railroad agent there and had only a few
years left before retirement. He was a bachelor.
BOXOFFICE September 23, 1950 53

!
—
—
—
Biechele, Schultz and Baker Pool
Holdings in New Kansas City Firm
KANSAS CITY—Clarence A. Schultz,
former Commonwealth Theatres president:
R. R. Biechele, Kansas
City. Kas.. exhibitor
and member of the
^^^^^^^^
KMTA board of direc- ^^W^^M %
tors,
and George Baker
of A. F. Baker En- ^^_ ^^__
terprises have formed ^^^ ^^^
Consolidated Agencies.
Inc.. for the operation
of joint theatre holdings
and other enterprises.
The new firm, located
at 114 W. 18th, will
take on operation of George Baker
other theatres and businesses.
Present operations of Schultz, Biechele and
Baker which the new company will handle
include:
Ritz and Mason theatres, McPherson,
Kas.
Center Theatre, Oakley, Kas.
Eastown Theatre, 31st street and Indiana
avenue, Kansas City, which the three
recently acquired and incorporated as
Central Theatres, Inc. The Eastown,
formerly the Central, now is undergoing
DRIVE-INS, ATTENTION!
More Light at Less
Amperage - and 25%
More Burning Time
d^t^
LEAD IN SCREEN LIGHT
TRIPLE
MOISTURE-PROOF
Local
ECONOMY
Distributors
PACKED
CENTRAL SHIPPING BUREAU
120 West 17th St.
UNITED FILM EXCHANGE
120 West 18th St. Kansas City, Mo.
mma
a thorough renovation and a parking lot
added.
C. A. Schultz R. R. Biechele
State Theatre, Mason City, Iowa, being
operated as the M-C-S Corp.
Osage Theatre, Kansas City, Kas., the
Biechele theatre.
Gretchen Sweets, which operates candy
stores in Mason City, Iowa, and Albert
Lea, Minn.
Strand Theatre, Marshalltown, Iowa.
This theatre was acquired this week and
now is closed for extensive remodeling
and renovation.
Mrs. Zella Faulkner is office manager with
Mrs. Dorothy Harris.
Finton Jones, All-Stars
Lead in Bowling League
KANSAS CITY—Second round play in the
Filmrow Bowling league was completed
Thursday (14) and the leaders after the
first night's play were still on top of the
standings.
In the men's league, Finton Jones leads
with five wins and one loss. Leader among
the women's teams is Hartman's All-Stars.
Men's league standings:
Team Won Lost
Finton Jones 5 1
Diablo i 2
MGM 4 2
Fox Trotters 3 3
Michael's Clothing 3 3
Film Delivery 3 3
Shreve Supply 3 3
Fox Terriers 2 4
National Screen 2 4
20th-Fox 1 5
Individual high ten was scored by Lee,
217: individual high 30, Leaton, 533: team
high ten, Shreve, 810, and team high 30,
Shreve, 2,177.
Standings in the women's league:
Team Won Lost
Hartman's All-Stars
S
Fox Vixens .'..'....^ 5 1
Warners' Starlets 3 3
Columhiagems » 2 4
Riverside Scamps 2 4
Fox Out of Towmers 5
Individual high 10, J. Clear, 236; individual
high 30. M. Heueisen, 565: team high 10,
Hartman's All-Stars, 875, and team high 30.
Hartman's All-Stars, 2,494.
Strong Play Given
Twin Cily 'Arrow'
MINNEAPOLIS—"Broken Arrow" was the
center of boxoffice attention last week. Two
other newcomers, "Kiss Tomorrow Goodbye"
and "Union Station," also enjoyed some play.
Holdovers were "The Black Rose" in its third
week and "My Blue Heaven" and "Louisa"
in their second.
(Average Is 100)
Century—My Blue Heaven (20lh-Fox), 2nd .«l MANAbtD
C. H. Albers Sells Theatre
PLAINVIEW. NEB.^C. H. Albers has sold
his theatre at Osmond to Mr. and Mrs. Fred
Overhue of that city.
STEBBINS THEATRE Equipment Co.
KtNSAS Clir 0. MO-
M BOXOFFICE :: Septeml)er 23, 1950

. . . The
I KM Allied Session MJNNEAPOLIS
Hears Colonel Cole
KANSAS CITY—Preliminary plans for the
annual spring convention to be held in May,
O. F. SuUivan Col. H. A. Cole
COMPO, showmanship and activities for the
fall season were discussed at the Kansas-
Missouri Allied board of directors meeting
and general membership session held at the
Phillips hotel here Thursday (14).
Col. H. A. Cole of Dallas, a director of Allied
States, pointed out the purpose of the
organization and the work that is still to be
done by the group. He also presided at a
question and answer session.
President O. P. Sullivan, Wichita, presided
at the general afternoon meeting before turning
the meeting over to Cole. A brief discussion
of the film clinic to be held at the
Allied national convention October 2, 4 at
the William Penn hotel in Philadelphia, was
held.
Delegates from the Kansas-Missouri group
to the national convention are Sol Frank,
Coldwater, Kas.; Pi-esident Sullivan, Wichita;
FYed Harpst, general manager, and William
Blackburger of the Allied booking staff.
Exhibitors present at the meeting: William
Silver. Cameron; Ben Adams, El Dorado;
J. T. Ghosen, Sedalia; Mr. and Mrs. A. E.
Jarboe, Cameron; Walter Lonan, El Dorado
Springs; J. J. Wehner, Rossviile; Jay Means,
Kansas City; Day Payton, Mount Vernon;
L. A. McDaniel, Wetmore; Ai-t Pugh, Columbus;
Bill Bradfield, Carthage; Church Embich,
Hutchinson; Jay Wooten, Liberal; A. J.
Simmons, Lamarr; Ben Spanhour, Greensburg;
F. L. Norton, Caldwell; Don Phillips,
Colby; Cle Bratton, Council Grove; Mrs.
Murphy, William Blockburg and Fred Harpst
of the Kansas City office.
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CONFIDENTIAL CORRESPONDENCE INVITED
. .
John Beale, film actor, was at the Lyceum
in the stage musical, "Lend an Ear." Phil
Silvers, also prominent in pictures, appearing
at he Hotel Nicollet Minnesota Terrace supper
club. A picture in which he is featured,
"Summer Stock," opened at the State
Harold Goldberg, Paramount home
.
office
auditor, left for Chicago after a month here
Lyceum, legitimate roadshow and
film house, drew good business with a week
of Italian grand opera films.
Exhibitors visiting Filmrow included Tony
Paulsen, Amery, Wis.; Mr. and Mrs. Martin
Svendsen, Norwood, and Don Buckley, Redwood
Falls . . Joe Blaufox, Columbia home
office exploiteer, was here to beat the drums
for "The Petty Girl" due at the RKO Orpheum
September 28 . . . Louis Orlove, MGM
exploiteer, flew to Mitchell, S. D., after his
arrival here from Milwaukee, to contact a
new account there and to get the lowdown
on the town's annual Corn festival which has
Betty Grable and Harry James as the headliners
of its Corn Palace show. Louis last
week piloted beautiful Charlotte Hanker, one
of the nation's top models and cover girls,
to exploit "A Life of Her Own."
W. R. Frank is selling stock in his Television
and Motion Picture P^'Oducers company,
which will produce pictures both for
the screen and TV. He hopes to line up as
many as possible of the territory's exhibitors
as stockholders . . . Newest Minneapolis suburban
theatre is the 424-seat Oxboro. It has
56-day availability and a 40 cents admission.
Bill Levy is modernizing his Heights, suburban
theatre . . . M. A. Levy, 20th-Fox manager,
attended the Andy Smith drive meeting
in St. Louis ... A group of Minnesota Amusement
Co. executives went to Tocomo, Pa.,
for a United Paramount Theatres meeting.
The group included Harry B. French, president,
and Charlie Winchell, Johnny Branton,
Ev Seibel, W. C. Wilson and Robert Schmidt.
TV Coaxial Cable to Open
In Twin Cities Sept. 30
MINNEAPOLIS—Opening of the television
coaxial cable here September 30, bringing
shows, news events and such sports as the
World Series and important football contests
on a national network, is being preceded by
big campaigns to sell TV sets. Newspapers are
publishing large special sections publicizing
televsion entertainment.
Some exhibitors have predicted additional
boxoffice harm from the campaign and the
opening of the network TV shows. Reasons
given are that patrons will have less money
to spend on motion pictures because of the
purchase of TV sets.
There now are about 105,000 sets in the
area and sales are reported to be increasing
rapidly.
However, Harry B. French and Benny
Berger, Minnesota Amu.sement Co. and North
Central Allied presidents, respectively, said
they felt sure films would hold their own as
long as film quality continued good.
Oakley Center Observes Birthday
OAKLEY, KAS.—The Center Theatre here
celebrated its first anniversary recently. The
house also underwent a repainting job.
State at Mason City, Iowa,
Renovated and Reopened
MASON CITY, IOWA—The State Theatre
here has been reopened after complete renovation.
The theatre will operate as a second
run. Improvements at the house included new
marquee, new front, lobby and lounge, new
drapes, curtain and screen and other features.
New seats will be added in November. In
the meantime the old seats have been repaired
and recovered.
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BOXOFFICE September 23, 1950
55

. . Jack
DBS MOINES
Ccveral new salesmen will start the fall
Joe Foley
season with exchanges here. James B.
Mooney has joined the staff at RKO. He
comes here from Denver where he was a
salesman for 20th Century-Fox. Mooney's
wife and three daughters will join him when
he finds housing for them
has been named salesman
.
at
. .
Monogram to
take over the duties of Bill Johnson, recently
promoted to branch manager. Foley has
been booker in the Monogram exchange in
Omaha . Gibson, booker and office
manager at EL. has been named salesman
to succeed Carl Olson who moved into the
manager's position when Jim Volde was
transferred to the Detroit branch.
. . .
. . Gerd Frankel. shipper,
Larry Hensler has sold his partnership interest
in L&H Productions to John LaDue.
Hensler has not as yet announced his future
plans. Currently he and Mrs. Hensler are
on vacation Norma Norman. NSS, underwent
an appendectomy at Wilden
NSS
hospital
last week .
is back from a vacation spent in Min-
nesota . . . Thelma Washburn. RKO booker,
is spending two weeks in California where
she will visit in San Francisco and Los
Angeles . . . Nancy Engman is the new biller
at Paramount.
Tri-States' contest winners had their California
trip postponed a week and now will
Iowa United has
leave September 29 . . .
announced that it soon will begin construc-
You have never ealen Fried
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HEYWOOD
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long service as well.
. . .
tion of a 500-car drive-in west of Des Moines
at Clive road and Highway 6. with a spring
opening scheduled Thelma Crittenden,
veteran Tri-States employe, underwent an
unexpected operation and was in critical
condition at Methodist ho.spital at this writing.
Her many friends in the circuits, on the
Row and throughout the state are pulling
for her recovery.
New Theatre Opened
In Turtle Lake, N. D.
TURTLE LAKE, N. D.—Gus Samuelson
has opened the new Lake Theatre here. The
house was constructed by Mr. and Mrs. Alfred
A. Keel and has a capacity of 276 seats.
The front of the new Lake is finished in
blue and ivory enameled brick and the house
is equipped with a cry room and concessions
stand.
Great Bend, Kas., Airer Debuts
GREAT BEND, KAS.—The new 450-car
drive-in on Highway 281 seven miles north
of here has been opened by Jake Manweiler,
Wayne Maupin, Edwin and August Manweiler.
all of Hoisington.
Opens Muscatine Airer
MUSCATINE, IOWA—Muscatine's first
drive-in theatre opened here last week. It's
called the Hilltop and has accommodations
for 500 cars. Owner is Ludy Bosten, veteran
Muscatine theatre owner and operator.
Frank Hallowell Opens Drive-In
DICKINSON, N. D.—The new $75,000 drivein
has been opened here by Frank Hallowell
and his associates. The theatre accommodates
500 cars.
Put Comfort First. ••
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I
Frank Sinatra Defendant
In Contract Breach Suit
MINNEAPOLIS—Screen star Frank Sinatra
is defendant in a $239,187 damage suit filed
in district court here by National Apparel
Shows, Inc.. producers of the first National
Fashion show at the auditorium here September
5-7. and charging Sinatra with breach of
contract.
After he had been extensively advertised
as star with Milton Berle for the show's stage
presentation. Sinatra at the 11th hour wired
from New York that illne.ss would prevent
his appearance. National Apparel Shows
charges. He was to have received $10,000 for
the six shows—two a day for three days. Berle
was paid $15,000.
The plaintiff denies that Sinatra's illness
was sufficient to prevent him frem carrying
out his contract. The complaint .says that the
show's expenses were $52,063.35 while receipts
from boxoffice ticket .sales and exhibit rentals
totaled only $12,875.89, with a resultant loss
of $39,187.46.
National Apparel Shows wants to recover
the $39,187.46 from Sinatra, plus $50,000 special
damages for injury to prestige, a similar
amount in general damages and $100,000
exemplary damages for alleged wilful and
wanton contract breach.
Garnishee summons have been served on
Music Corp. of America, Sinatra's agent, and
Columbia Broadcasting System, requiring
them to hold any funds due to or received
by them for Sinatra and to turn them over
to the plaintiff. If any such funds are captured
Sinatra can be served publication. Otherwise,
service of the suit must await Sinatra's
coming to Minnesota—which is unlikely.
Rebuild Fire-Destroyed House
MASON CITY, IOWA—Work has started
on a new theatre to replace the Tall Corn
Theatre, destroyed by fire on August 20. The
old walls of the theatre will be used. There
was some insurance on the building and its
contents. The theatre and a building to the
north of it were built by James Yeakel and
Dale C. Petheram 36 years ago.
The partners operated the first motion picture
theatre in the building. H. F. Pulley and
his wife now operate the theatre.
Peabody House Reopens
PEABODY, KAS.—The Sunflower Theatre
has been reopened by Ted Sheahon after
complete renovations, including installation of
a new screen, new RCA sound and projectors.
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BOXOFFICE :: September 23, 1950

Application for Permit
Denied by Zoning Board
KANSAS CITY—Attorney James P. Aylward.
acting for Warren L. Weber, Junction
City, Kas.. withdrew an application for permission
to build a drive-in at Bannister road
and Ti-oost at a meeting of the county board
of zoning adjustment in Independence here
Monday (18).
Over 50 persons, including representatives
of the Westinghouse Electric Co., were present
at the hearing to protest against erection
of a drive-in at the proposed site.
Comdr. Thomas Washington jr., naval representative
at the Westinghouse plant in the
former Pratt & Whitney building, had written
a letter previously to the board stating
that operation of the drive-in would create
traffic and security problems.
Aylward said his
client had no other tract
in mind for a theatre. An application last
November for a permit to build on the same
tract of land was also turned down by the
board.
Rites for Edward Gannon,
Schuyler, Neb., Showman
SCHUYLER, NEB.—Funeral services were
held here Tuesday (19) for Edward G. Gannon,
owner of the new Sky Theatre here. He
suffered a heart attack recently, had been
in the hospital at Columbus and was at home
at the time of his death. His wife survives.
His sister-in-law is Blanche Colbert, former
North Bend, Neb., exhibitor. Gannon was
buried at Breckenridge, Minn.
Baseball Player Joins
R. D. Goldberg Circuit
OMAHA—One of the fellows who helps
draw crowds from the theatres in the summer
is going to be working with the film industry
this winter. He is Jackie Cohen, one of the
Omaha Cardinals pitching stars. He helped
win the Western League pennant and decided
he would like to stay here this winter.
He obtained a job as assistant manager of
the State, an R. D. Goldberg first run.
L. G. Ballard Back to Rio
WALL LAKE, IOWA—L. G. Ballard has
purchased the Rio Theatre here from L. Z.
Henry. This is the second time Ballard has
owned the Rio. He operated it for several
years before selling it to Roy DeBow three
years ago.
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Revival Campaign Hits
Grosses in Twin Cities
MINNEAPOLIS—Current new kind of
Morgan, projectionist at Loew's Midland
Theatre in Kansas City and president of
operators' Local 170, returned from a twoweek
course in theatre television installation
at the RCA laboratory in Camden,
N. J. Morgan was one of 25 men in the
United States designated by lATSE to
attend this class of instruction. He is
the husband of Mrs. Nellie Morgan, assistant
manager at the Paramount Theatre.
opposition
for exhibitors here is the 19-day revival
campaign of Billy Graham's, attracting
enormous crow'ds to the Municipal auditorium.
Newspapers here estimated that on the
opening Sunday 11,000 people jammed the
auditorium to the rafters and as many more
were addressed on the outside. Capacity audiences
are being attracted nightly and exhibitors
believe their boxoffjces are being hurt.
No other revivalist within memory has had
such newspaper and other publicity. Local
newspapers gave a tremendous amount of advance
space to the campaign. The Sunday
Tribune, for example, devoted a color section
to Graham. The opening got long front page
stories in both the Tribune and the Star
with large two-column heads.
Council Bluffs Unhappy
Over 'Outrage' Showing
COUNCIL BLUFFS, NEB.—The council of
public safety here is unhappy about the picture,
"Outrage," and has protested to the
producers. The picture deals with the problem
of criminal attacks and sex offenders
and Bluffs residents got the idea their city
provided the background.
Similar protests have come from Terre
Haute, Ind., but the producers say the picture
depicted no specific city.
Jake Rachman, Omaha screen critic, in
commenting on it, points out dozens of examples
of protests that roll in because towns
do or do not get mention in pictures. Speaking
of the good publicity, he says Omaha
has no complaint and gets its share of plugs
on the screen.
William and Sidney Volk
Seek 35-Day Clearance
MINNEAPOLIS—William and Sidney Volk.
circuit owners, have filed suit in federal court
against MGM and two Minneapolis independent
suburban theatres, the St. Louis Park and
Edina, charging conspiracy to deprive the
Nile, local de luxe neighborhood house, from
obtaining 35-day availability, the same as the
defendant houses.
All companies except MGM have granted
35-day clearance to the Nile. The Volks seek
to mandamus MGM to give it the same run
immediately.
The Volks have a 28-day run for another
Minneapolis neighborhood house, the Riverview.
They are now involved in a .suit charging
them wth false returns on percentage
pictures. They have brought a counter action
against the distributors, alleging they were
engaged in a conspiracy to fix admission
prices.
Baseball Aids 'Umpire'
HASTINGS, NEB.—John Spencer, manager
of Tri-States Strand Theatre, had nice timing
on "Kill the Umpire," and gained statewide
publicity. He opened it at the same tirt)e
as midwest regional playoffs of the American
Legion junior baseball tournament here.
Daughter to Albert Riley Jr.
VALENTINE, NEB.— Albert Riley jr., projectionist
for Harold Dunn at the Jewell Theatre
here, is father of a baby daughter Nadine.
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BOXOFTICE September 23, 1950 57

. . . Omaha
. . Emma
. . Mary
Good Films, Played to Hilt.
Pay Off at Sibley, Iowa
SIBLEY, IOWA—R. C. Max, who owns the
Royal Tlieatre here, not only believes "Movie-s
Are Better Tlian Ever," but is also eager to
prove it to prospective patrons.
Some weeks he will even do away with the
midweek changes to insure deserved playing
time to the Sunday and weekend billings.
One recent experience found him playing
"My Friend Irma Goes West" on Sunday,
Monday and Tuesday and "Annie Get Your
Gun" Wednesday through Saturday. Grossing
results were better than excellent.
Dick does not go in so much for gimmicks,
so he can also credit success with current
pictures to saturation-point advertising in
his territory. He places plenty of thought and
work into newspaper layouts and window
cards.
Advance notices of coming pictures are carried
in a lineup of 22xl8s with current week's
attractions in outside and lobby frames.
Trade territory and the local stores are posted
with two-week window cards and the local
newspaper carries good, attractive ads.
In addition, Dick buys the entire back page
of a local shopping news weekly going into
every home in the territory.
Spearville De Luxe Sold
SPEARVILLE. KAS.—The De Luxe Theatre
here has been sold to Mrs. C. H. Mc-
Mahan and Wayne McMahan of Bellefont by
Henry Tonar. Tonar bought the theatre a
little more than a year ago. He overhauled
the sound and projection equipment, added a
new cooling system, repainted both the exterior
and interior and made other improvements.
Paseo Corp. Interest Sold
KANSAS CITY—Alex Shniderman and
other stockholders have .sold their entire interest
in the Paseo Amu.sement Corp., operators
of the Paseo Theatre here, to William
F. Kilty. Kilty plans to assume active management
and operation of the theatre. Sale
was arranged by Harting & Associates, local
firm.
Allied Session in Osage
OSAGE, IOWA—A regional meeting of the
Iowa-Nebraska AITO was held in Osage last
week. Host was J. H. Watts, owner of the
Osage theatres. "Stars in My Crown" was
screened at the Watts.
I
I
I
^m^mMR. exhibitor!
NEXT TIME TRY
W^RROT FDR YOUR
SPECIAL TRAILERS.
QUALITY WORK, SAME
PAY SERVICE. SERVING
tlUNDREDS OF SHOWMEN
IN THE MIDWEST!
I
I
1 1 I
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^Vi>>AV^-
ITOB KEO MAY
DES MOINES. UNA €^%4HMU^
OMAHA
T arry C'aplane, Brandeis manager, returned
from two days in Chicago where he attended
a regional Boost Your Business drive
staged by RKO Theatres . Ann Skallas
has joined RKO as .secretary. She replaces
Marjorie Mulcahey, who resigned to
teach school.
Lon MaoDowell, owner of the Capitol at
Hartley, Iowa, and his family are busy with
another remodeling job. This time it is a
house for son Terry. Lon remodeled an old
home into a beatiful residence some time
. . . U-I
ago, then he built a house for son Bill,
who helps operate the theatre
.screened "Wyoming Mail," which has considerable
Omaha and Union Pacific background
opening up many exploitation fields.
Mr. and Mrs. Will Johannsen, owners of
the Wonderland at Paullina. Iowa, shuttled
back and forth daily to the Clay County
Fair at Spencer, Iowa. Will had in the fair
exhibits of his own creations such as a
miniature steam engine and many clocks . . .
Fred Fejfar, MGM salesman, had as weekend
guests his mother and his brother-inlaw
James Mullen and son Jimmy Joe of
Wagner, S. D., en route home from Denver.
R. D. Goldberg, local circuit owner, is back
from three weeks on the west coast . . .
Eleanor Horwich, Columbia cashier, is vacationing
in Chicago . Jankowski, Columbia
biller, resigned. Dixie Lusk, formerly
John Spencer,
with RKO, succeeds her . . .
manager of the Strand, Hastings, has resigned
to enter another business. His successor
has not been appointed by Tri-States.
. . Alice Neal,
ill . . .
Mary Ann Jordansen, secretary to 20th-
Fox Manager Joe Scott, is out of the hospital
and recuperating at home .
Warner Brothers office manager, has been
Roy Siefert, former Ainsworth exhibitor,
visited here from California.
Visitors along Filmrow included Robert
Bain, Liberty; Oliver Schneider, Osceola;
John Fisher, Valley; Al Haals, Harlon, Iowa;
Ed Haals, Red Oak, Iowa; Phil Lannon.
West Point; Harold Schnoonover, Aurora;
Frank Good, Red Oak; Harold Qualsett, Tekameh;
Frank Cook, David City; Cliff Shearon,
former Genoa exhibitor; Joe Feldhans,
Schaller, Iowa; AI Weubben, Parkston, S. D.;
Irvin Beck, Wilber; Laura Moorehead,
Stromsburg; Mr. and Mrs. Carl Fore, Shelby,
Iowa; Harry Hummell, Scribner, and Dr.
Polinsky, Howells.
Elmer Tilton, who sold his Rivoli at Seward,
is moving to his farm near Des Moines
will have two TV circuits from
Chicago September 30 instead of one as previously
announced . . . The title, "Cheaper by
the Dozen." got a front-page plug when a
doctor of philosophy who has 12 children
stopped here en route by airplane to Denver
to make a speech.
Norman Pyle, MGM exploiteer from Chi-
. .
cago, was here paving the way for the visit
of Charlotte Hanker, professional model and
cover girl who appears in "A Life of Her
Owen." . Louis Cotter, RKO-Brandeis pub-
vacationed.
licist,
RKO is changing "Carriage Entrance" to
"My Forbidden Past."
Grand at Estherville
Is Being Renovated
ESTHERVILLE, IOWA—A remodeling and
redecoration program is under way at the
Grand Theatre here. The exterior is being
modernized with the installation of a new
canopy. Lettering on the sides will be illuminated
by neon lights with a border of red
cha.ser lights. New ad cases have been installed.
Color of the outside is maroon.
The lobby popcorn and candy shop has
been moved to make room for three double
doors into the foyer. New display cases,
candy cases, fixtures and tile floor will be
put in the lobby. The foyer will be carpeted.
Scheduled to be installed are new
backs and .seats for all of the down.stairs
seats. All new seats will be installed in the
balcony. A new floor will be laid there and
seats arranged .so that there will be an additional
eight inches of space between rows.
Youth Sentenced to Jail
For Stealing Speaker
OTTUMWA, IOWA—An 18-year-old
local
youth was given a 30-day suspended jail sentence
on a charge of stealing a car speaker
from the Ottumwa Drive-In at the municipal
airport. Authorities said the youth told
them he intended to use the speaker on his
car radio. The cord to the speaker was cut
with pliers. Theatre officials said it was the
fourth speaker taken from the drive-in within
three weeks.
Circuit Owner Roused
To Rescue Small Boys
OMAHA—R. D. Goldberg, local circuit
head, was called out of bed at 3 a. m. by
police to be informed that a couple of small
boys had been locked in in one of his suburban
theatres. The oldest of the two, who
had fallen asleep, groped around in the dark,
found the phone and called police. Police
called Goldberg. He contacted the manager
to open the doors.
Build Ozoner Near Minneapolis
MINNEAPOLIS—Construction is under way
on a new drive-in in Fridley Village near here
for Russell Tweedy and Chet Herringer. The
theatre is located on Highway 100 and has
been named tentatively the One Hundred
Twin.
It will have a 600-car capacity upon completion.
Herringer is an excavating contractor
in Columbia Heights and Tweedy formerly
was associated with Hilltop Drive-In as its
manager.
Stolen Theatre Safe Found
ST. PAUL—A 700-pound safe, stolen June
5 from the Center, neighborhood theatre,
was recovered last week outside the city
limits. Mi.ssing from it was $3,000 in cash
and some checks. It was filled with muck
and water. State crime bureau agents made
the find during a routine investigation in
the area. The dial had been knocked off the
safe, but entry was made by burning a hole
in the side.
Theatre Open Three Days a Week
ANOKA, MINN.—The State Theatre here
now open three days a week, reported Don-
manager.
is
ald Clark,
BOXOFFICE :: September 23, 1950

!
THE HAPPY BOSSES ARE BACK
...BY POPULAR DEMAND!
NOW! From the men and the company
who always deliver for you • • •
3 QUALITY PICTURES A MONTH
u^t^ySa^
(Mt^tyea^

81 DRIVE-INS AND 25 THEATRES
BEGUN OR OPENED IN 7 STATES
Total Cost of $8,914,950
Estimated for July and
August Construction
KANSAS CITi'-The number of drive-ins
in the U.S. was increased substantially during
July and August, when 81 outdoor theatres
were opened or placed under construction
in seven southeastern states. The 81
drive-ins. according to a tabulation of theatre
construction completed by BOXOFFICE. represented
a total expenditure of $5,862,150.
and averaged 400 cars in capacity and $70,000
each, or about $175 a car.
The tabulation shows a total expenditure
for 25 new' theatres of $3,052,800. averaging
$120,000 each. 693 seats.
The outlay for both indoor and outdoor
theatres in the .seven states during the twomonth
period was approximately $8,914,950.
Of the seven states. Tennessee proved most
prolific in drive-in construction, as 15 of the
outdoor theatres were opened or begun there.
Florida, too, was a mecca for drive-in builders,
as 14 airers were under way there. In
the combined totals of drive-ins and theatres,
Florida is the leader followed closely by
Tennessee. Next in line are Georgia. Alabama.
Louisiana. Arkansas, South Carolina
and North Carolina.
Due to the fact that many of the airers
were built in the rural areas, and near
smaller towns, the extra large drive-ins are
not too plentiful. The giant airers are the
1.000-car drive-in being built by Waters Theatre
Co. and R. M. Kennedy at Birmingham:
the 900-car drive-in under way at Atlanta,
and the Crescent Drive-In. 800 cars, opened
by Malco Theatres in New Orleans.
Drive-ins and theatres either started or
opened during July and August by states are:
ALABAMA
Construction
Albertville: Drive-in, 400. W. W. Hammonds jr.,
Cullen B. Goss. Lane Hunt, Dewey Wells and
Thomas E. Orr.
Birmingham: Drive-in, 1,000. Waters Theatre Co.,
and R. M. Kennedy.
Clanton: Theatre, Acme Theatre Corp.
Opp: Drive-in, George S. Ovb^en.
Openings
Aliceville Palace Theatre, 450, Roth E. Hook.
Demopolis: Grove, Cox Bros.
Florence: Wilson, 536. A. W. and W. W. Hammonds,
Collen B. Goss and E. D. Wells.
Foley: Hub, 300, McLendon Theatres.

. . . Camp
. . . Lyle
. . Gene
Cosily Painling Taken M E M P H I S
At Atlanta Theatre
ATLANTA—Vandalism and petty thievery,
dormant in Atlanta theatres since the close
of the last war, has broken out anew, city
police reported.
One downtown theatre during the past
week lost one costly painting from the walls
of the mezzanine, and almost lost a second.
One picture, 18x22 inches, was removed from
its frame and, it is believed, was smuggled
from the building beneath the raincoat of
the thief. The other, approximately the same
size, was recovered when an alert maid
spied the culprit as he lifted the picture
from the wall.
Also, in recent weeks, the report continues,
gangs of hoodlums have attempted
to crash the doors at several downtown
playhouses, in several cases threatening
ushers. Plainclothes police guards in the
theatre area have been doubled, one showplace
manager said.
Coaxial Cable Will Open
In Southeast This Month
ATLANTA—The new coaxial cable, which
will make possible network video for viewers
In this and other southeastern cities, will
be opened September 30. It will bring, among
other nationally known TV shows, the picturization
of the world series, to be sponsored
by the Atlanta Journal -Constitution
Eyes of the South station WSB-TV.
Football games are among other shows
slated for fall telecasting on the rapidly
expanding national network system.
Cities for which network TV service will
be available on September 30 are Greensboro
and Charlotte. N. C; Jacksonville,
Fla.; Atlanta and Birmingham, Ala.
There now are more than 60,000 television
sets in Atlanta.
Cleveland, Tenn., Legalizes
Restricted Sunday Shows
CLEVELAND, TENN.—Sunday films now
are legal during restricted hours here. The
hours are 1:30 p. m. to 5:30 p. m. and after
8 p. m.
The city commission rejected a proposal
by G. C. Odium, manager of the Cleveland
Drive-In, that the ordinance be modified
to permit Sabbath shows after 7:30 p. m. in
the winter and 8 p. m. in the summer.
The Cleveland Ministerial Ass'n at first
opposed the Sabbath shows bitterly, but left
the matter up to the commission after a
referendum had been planned.
Astor Pictures Obtain
Masterpiece Reissues
DALLAS—O. K. Bourgeois and John Jenkins
of Astor Picture Co. have closed a deal
for the Masterpiece Pictures group which includes
25 features and 13 Hopalong Cassidy
reissues. Among the features are "Stagecoach."
starring John Wayne. They will be
distributed out of the new Astor office in
Memphis, where Mrs. Katherine Baker is office
manager and Eugene Boggs is in charge
of sales.
Melson Towler, former manager for Eagle
Lion before that company consolidated
with Film Classics, is back in Memphis as
district manager for Lippert Pictures, which
has opened an exchange at 408 South Second
St. Fred A. Myers is branch manager
for Lippert and Katherine Randle is office
manager. Miss Randle was office manager
at Eagle Lion Classics until she was seriously
injured in an automobile accident.
She still is on crutches but is up and about.
.
Faye Schrimsher, booking stenographer at
Columbia, was married to Bob Tabor of
Memphis at LaBelle Baptist church . . .
A son was born to Mr. and Mrs. James
Martin, who operate Cameo Theatre, Collinwood,
Tenn. . . . Neil Murphy, salesman.
Monarch Theatre Supply Co., is on an extensive
tour of Arkansas Moore, assistant
cashier at Columbia, is on vacation
Chaffee Theatre No. 1 has been
reopened at Camp Chafee, Ark.
Mrs. Perry McCown has bought the Joy.
Blue Mountain, Miss., from H. L. Hindman
Richmond, owner of the Missouri,
Senate, Mo., will reopen the house September
29. It has been closed since September 10
for repairs . . . Bellevue Drive-In. a 600-car
outdoor theatre on South Bellevue near
Memphis, set September 22 as opening date.
.
Jim Denton, 20th-Fox Hollywood publicity
man, was here getting acquainted. Tom
Young, 20th-Fox manager, entertained for
Denton at Variety Club for the press and
radio . . Lois Millwood is a new inspector
. . .
. . Republic's
at 20th-Fox . . . Joy Thrasher, booker, resigned
at MOM and was replaced by Austin
Garner RKO's Memphis exchange has
been repainted inside and out .
exchange has been remodeled and redecorated.
Whyte Bedgord, Maion. Hamilton. Ala.,
was here on business . . . Arkansas exhibitors
on Filmrow included K. H. Kinney.
Hays. Hughes; Roy Cochran, Juroy. North
Little Rock; Zell Jaynes. Joy, West Memphis:
John Staples. Carolyn. Piggott; W. L. Landers,
Landers, Batesville: Pinky Tipton, New,
Manila; Orris Collins. Capitol and Majestic,
Paragould; Bob Lowrey, Skyview, Jonesboro;
Paul Whiting, Whiting, Hunter; Moses Sliman
Lux, Lu.xora; Gene Higginbotham, Gem
and Melody, Leachville; Pat Fleming, Gail,
j5jQ(o)^Da[L[l
^:^ Celtic
Round Pound; Tom Kirk, New, Tuckerman;
Jimmie Sharum, Chandell and Metro, Walnut
Ridge; Roy Bolick. Kaiser. Kaiser; Henry
Pickens. Steele at Steele and Carlisle at
Carlisle; J. T. James. James, Cotton Plant;
Henry Haven, Imperial, Forrest City; Jeff
Singleton, Tyro, Tyronza, and R. A. Bradley
and Paul Shaker, Poinsett Drive-In, Marked
Tree.
John Mohrstadt, Joy, Hayti, and Roy Dillard.
Dillard, Wardell, were here from Missouri
. . . From Tennesee came W. H. Gray
and W. A. Peel, Rutherford. Rutherford;
M. E. Rice jr.. Rice, Brownsville; Aubrey
Webb, Webb. Ripley; H. T. Willis, Munford,
Munford; W. O. Taylor. Uptown. Dresden;
Hobart Goff. Rustic. Parsons; W. F. Ruffin
sr.. Ruffin Amusements Co.. Covington, and
Onie Ellis, Mason, Mason.
Others from Tennessee included L. J. Denning,
YMCA, Bemis; Amelia Ellis, Mason,
Mason: C. T. Willis, Munford, Munford;
Douglass Pierce, Jackson and Pocahontas,
and Guy B. Amis, Princess and Strand, Lexington.
From Mississippi came C. J. Collier, Globe,
Shaw; Tom Ferris. Shelby. Shelby; Mrs. C.
H. Collier. Globe, Drew; Mrs. E. F. GuUey,
Benoit, Benoit; Bim Jackson, Delta, Ruleville;
Paul Myers, Center and Strand, Lexington;
J. E. Cahill, Gloria, Senatobia; T. E.
WiUiams, Tyson, Clarksdale, and J. E. Bonds,
Von, Hernando.
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BOXOFFICE :: September 23. 1950 61

manager's
. . New
. . Don
!
ATLANTA
'£hv Black Rose" opened at
the Fox and the
first 600 women entering the theatre
between 8 and 9 p. m. were given a "black"
rose
. . Anthony Quinn, fihn actor, was
here to appear m "Born Yesterday," the first
Penthouse Theatre season showing which
opened Monday (18) ... Mrs. Thena Gilbert,
branch
,
secretary at MGM, was
guest of honor at a baby shower in the
Robert Fulton tearoom. The shower was
given by the girls at MGM.
Celebrating the Stein circuit's silver anniversary,
each theatre in the circuit is giving
a free pass to anyone purchasing a ticket
that ends in the number 25 during the month
of September . . . Bill Arnold of Hallmark
Productions visited Exhibitors Service office.
Exhibitors on the Row were Mrs. Clco
Manry. Buena Vista Theatre. Buena Vista:
W. W. Mowbray, Royal, Blue Ridge; H. E,
Case. Case circuit. Fort Lauderdale, Pla.;
John Radney, Bama, Alexander City, Ala.;
Mrs. M. M. Osman. Strand, Covington; Mack
Jackson, Jackson Theatres, Alexander City,
Ala.; R. E. Mitchell. Stone Mountain. Stone
Mountain; Ellison Dunn, Dunn Theatres,
Camilla; W. N. Snelson, Co-At-Co Theatres,
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Toccoa; Alfred Starr, Bijou Amusements,
Savannah and Charlotte, N. C; Herman Silverman,
Womctco Theatres, Miami; Ed
Beach, Han, Fernandina, Fla.; F. L. Alig jr.,
Stein circuit, Waycross, and Sidney Laird,
Al-Dun Amusements, West Point.
Fred Hull, Jacksonville, Florida representative
for MGM, was in the Atlanta exchange
. . . Jimmie Hobbs and A. C. Bromberg,
Monogram, returned from a sales meeting
on the west coast . . Ernest Pelegrin, Columbia
.
booker, is father of a daughter Eliza-
beth Dumas, born September 4.
.
. . . Bill Alig, district
Thelma Haglund, Universal booker, is on
a three-week vacation with her family in
Nebraska Cones, booker, resigned
to join the army
manager for Stein Theatres, stopped here on
H. E. Ca.se.
his way to Charlotte, N. C. . . .
Fort Lauderdale, Fla., has returned from
a vacation in Canada.
Tom Jones attended the opening of the
new Sundown Drive-In, Columbia, Tenn.,
Thursday (21). The theatre is owned by S.
S. Fleming and Sidney Johnson and buying
and booking being handled by Exhibitors
Anna Mayo, Eagle Lion, is
Service Co. . . .
New employe
vacationing in Cincinnati . . .
at Eagle Lion is Georgia Crowder, who replaces
Billie Croft as biller.
. . .
Lamar McGarity, Columbia booker, is vacationing
in Panama City, Fla. . . Mary
.
Turner was promoted to the cashier's department
as bookkeeping machine operator
The Columbia staff held an office party
at the home of Office Manager Andy Anderson
. employe is Sara Davis, billing
department.
Laura Kenny, Exhibitors Service Co., leaves
September 22 for a vacation in Daytona
Beach, Fla. . . Exhibitors in town were
.
Gerald Little, Alberta, Alberta City, Ala.;
The Magic Screen of
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Perfect sound transmission
Mose Portman, former owner of the Melody,
Savannah . . . Hilda Wood. 20th-Fox booking
department, will become the bride of
Ethel Wood,
Grady Crafin December 16 . . .
a.ssislant cashier at Fox, is on vacation.
Also seen on the Row were Violet Edwards,
Royal, Monticello; Nat Hancock, Roosevelt,
Jeffenson, and Carl Floyd, Floyd Theatres,
Haines City, Fla. . . . Helen Allen Starr has
rejoined the force at MGM after an ab.sence
of .several years. She lived most of the time
in Germany ... Ed Matthews, MGM booker,
has been away from the office because of
After a week at the Pox. "Sun-
illne.ss . . .
set Boulevard" moved over to the Roxy for
an extended run.
Two Montgomery Houses
Sold Within One Week
MONTGOMERY. ALA.—Two theatres here.
the Clover and the Rogers, changed hands
in separate transactions within the same
week.
The first run Clover was purchased by
the John R. Moffitt circuit of Montgomery
from Alabama Theatres, Inc., Wilby-Kincey
affiliate. The purchase price was not disclosed.
Moffitt said that Hardie Kent would remain
as manager and there would be no
staff changes. Moffitt operates four other
theatres in central Alabama.
The Rogers Theatre was purchased by
John C. Curtis, Tuscaloosa, Ala., from Foreman
Rogers, Tuskegee, Ala., theatre operator.
The latter has owned the house since 1946,
when he purchased the Tivoli and changed
its name to the Rogers. No purchase price
was disclosed for the recent sale. Curtis
will move here from Tuscaloosa and assume
active management of the house.
Theatre Aids Boothman
About to Lose His Home
BIRMINGHAM—R. M. Kennedy's Ensley
Theatre is rallying to the aid of S. W. Whatiey.
projectionist there for many years. The
theatre was to hold a benefit show Saturday
(23) with proceeds to go toward a fund to
pay off a $1,200 mortgage on the home from
which Whatley and his wife, both aged and
ailing, are about to be evicted.
Mack Lewis. Ensley manager, is arranging
the program for the benefit.
To Be in Cinecolor
Monograms' "Blue Blood" will be in Cinecolor,
with Ben Schwald as producer and
Lew Landers as director.
CYMAMIC
Custom Screen
•potent applied for
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Elimination of backstage
Reverberation
Perfect vision in Front
Rows
Better Side Vision
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BOXOFFICE September 23, 1950

I
lor
New Convex Screen
Bows in Charlotte
CHARLOTTE—Described as the first
of its
kind, the Ti-ans-Color motion picture screen
was world premiered for press representatives
and trade leaders at the Carolina Theatre
here Monday (18). Used for the demonstration
premiere were the following:
"Liverpool to Stratford," travelog in color.
Emil Coleman musical, black and white.
"What's Up, Doc." Bugs Bunny colored cartoon.
A Paramount newsreel.
"My Blue Heaven," orje-reel
in color.
Following the showing, equipment dealers,
theatremen and newsmen were guests of the
Trans-Color Screen Co, at a luncheon in the
Barringer hotel.
Otto Hehn of the Ti-ans-Color company,
Kings Mountain, N. C, said the new screen
is convex, gives a true illusion of third dimension,
brings out figures and depths, minimizes
glare, polarizes light, improves sound
and eliminates distortion. He said it also improves
color vision, and causes no eye strain,
even on double features from any seat in the
house, and gives no keystonlng of images from
the balcony.
The new screen is the result of 35 years of
research by Hehn. Three years ago he produced
a concave screen, which since has been
installed in theatres over the country.
Sponsors said the Trans-Color screen is tear
and weatherproof and can be used by both
indoor and outdoor theatres.
Martin Chain Files Suit
Against Occupation Tax
PANAMA CITY, FLA.—Martin Theatres
has notified Mayor Carl R. Gray that suit
has been filed in Marianna, Fla., against the
city's new occupational tax based on theatre
seating capacity. Hearing is set this month
before Circuit Judge D. C. Welch.
The seat tax was set by the city after
courts ruled that the city lacked authority
to levy an admissions tax of 2 cents on each
ticket.
The new seat tax is $6.25 a .seat in conventional
theatres and $14.50 for each drivein
listening post. Both the new seat tax
and the 2-cent admissions tax were expected
to net the city about $15,000 annually.
Old occupational license was $50 for the
first 300 seats, $100 for 300 to 600 seats and
$150 for more than 600 seats.
SPECIAL TRAILERS
STRICKLAND FILM CO.
220 Pharr Rd. N. E., Atlanta
Atlanta Premiere Oct. 11
For 'Two Flags West'
ATLANTA—The world premiere of a motion
picture that promises Atlanta and Georgia
more glamor and thrills than anything
seen since the unforgettable debut of "Gone
With the Wind" was announced here last
week.
Twentieth Century-Fox has picked the Fox
Theatre and October 11 as the place and time
to bow "Two Flags West," and already a
galaxy of stars has been named to invade
the town to "Dixie's" stirring strains. Joseph
Cotten, Linda Darnell, Jeff Chandler and
Noah Beery jr.—all wearing the butternut
uniform of the Confederacy, suh—will head
a parade down Peachtree, the Stars and Bars
will fly over Five Points, and notables from
the country over will dine, wine and trip the
light fantastic at gala premiere functions.
Harry G. Ballance, 20th-Pox's southern division
sales manager, disclosed plans for the
big show upon his return Saturday (16) from
Hollywood. He had flown to Hollywood to
clinch an Atlanta premiere for "I'd Climb
the Highest Mountain," the Georgia-made
picture that is to be released next spring.
He ran into the shooting of final scenes for
"Two Flags West," learned that the story
involved the immortal Fifth Georgia cavalry,
and asked that Atlanta be given its premiere,
too.
"We'll get the world premiere of 'I'd Climb
the Highest Mountain' in February," Ballance
promised. "But in the meanwhile,
we'll have 'Two Flags West' to whet our
entertainment teeth and stir up some Rebel
yells."
"Two Flags West," he explained, is a Georgia
picture although all of its action takes
place on the frontiers of New Mexico. The
tale is based on a sound but little-known
historic fact that at the height of the war
between the states, Abe Lincoln combated
a manpower shortage in the Northern army
by granting amnesty to Confederate prisoners
who would agree to go out west to fight
Indians. Fighting anything under the Stars
and Stripes was a bitter pill for the southerners
to take, but Indian warfare beat
scratching lice in Yankee prisons, and lots
of them signed up. Their articles of freedom
specified that they couldn't shoot Yanks
—only redskins.
Theatre Cashier Weds
LAKE WORTH. FLA.—Marian Newhouse,
cashier at the Surf in West Palm Beach,
was married to Sergt. Robert Dodd Howard
of the air force at Kessler Field chapel.
Arkadelphia Airer Opened
ARKADELPHIA. ARK. — Cupp Theatres.
Inc., recently opened its new Skyvue Drive-In
one mile north of here on Highway 67. It
has a capacity of 350 cars.
Rudolph Berger Is Visitor
NEW ORLEANS—Rudolph Berger, southern
division sales manager for MGM from
Washington, made a routine visit to Pilmrow.
Joy at Shreveport, La„
Loses $700 to Robbers
SHREVEPORT, LA.—The Joy Theatre at
623 Texas St. was robbed of $700 by burglars,
believed by police to have been locked in
the playhouse at closing time. No signs of
break-in were found. TTie robbery was discovered
by the porter when he came to work
early in the morning.
The money, which was in a closet in the
main office of the theatre, was taken after
the burglars pried the facing off a door
which had been padlocked. R. M. Oliver,
manager of the Joy, said the building was
searched before closing time. He said he did
not know how the thief could have been
locked in the building without being detected.
Mark Fuller Opens Drive-In
NEW ORLEANS—Mark Fuller is opening
a new outdoor theatre, the Moonlite Drive-In
at Past Christian. It has a 400-car capacity
and is equipped with in-car speakers.
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BOXOFTICE September 23, 1950
G3

. . Curl
. .
BIRMINGHAM
J^orris Hadaway, new manager of the Alabama,
is making extensive plans for a
public welcome for Miss America, Yolande
Betbeze of Mobile, when she returns here
September 30. Miss Betbeze, who won the
Miss Alabama title at the Alabama Theatre
here, is the first representative of the state
to win the coveted Miss America title in
the history of the competition . . . Francis
S. Palkenburg, former Alabama manager
who handled the Miss Alabama contest this
year, and his wife flew to Atlantic City for
the Miss America finals.
Exhibitors in town included J. T. Baggett.
Camden. Camden; H. P. Whatley, Arabian.
Arab; J. W. Burchfield. Oakman. Oakman;
H. W. Fulwider. Midway Drive-In. Anniston;
Dr. Charles Costner. formerly of the Dade
Theatre. Ti-enton, Ga.; H. J. Cleveland sr.,
Skyline Drive-In. Tuscaloosa, and L. M.
Fulton, Bellomy, Bellomy.
Bill Coury, Ritz manager, spent his vacation
working on his home here. Eugene
"Casey" Jones, assistant at the Ritz, returned
from a vacation in Florida. His wife Betty
is now cashier at the Empire. She formerly
was at the Alabama. Coury invited all
women named Stella to be his guests at the
showing of "Stella" at the Ritz.
Harry M. Curl has returned to the Melba
as manager after serving as general manager
for the five Community Theatre houses.
Curl has just returned from a vacation in
Tennessee, Indiana, Illinois, Michigan. Ohio
and Georgia . . . Frank V. Merritt, general
manager of Acme Theatres, is back from a
visit to Atlanta . gave all women
over five feet, nine inches attending "High
Lonesome" free passes to the theatre. The
tallest girl got a diamond ring from a neighboring
jeweler.
Mack Russell, Alabama assistant manager
and Uncle Mickey for the Mickey Mouse
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. .
club, promoted a special program for the
club for Saturday (23». Bicycles and Hopalong
Cassidy outfits were awarded by Newberry
Margaret Lay. Lyric cashier,
stores . . . was married to Ted Nichols . Ann Triplett,
candy girl, was married to Joe Bragg.
Bill Tatum, assistant manager at the
Lyric, returned from a vacation in Mississippi
. . . DoUene Brown has been named
manager of concessions at the Alabama . . .
Tlie Alabama spotted a mystery girl around
town to win publicity for "The Black Rose."
Persons identifying the girl from radio program
clues were awarded free passes or a
silver
dollar.
Marvin K. Kelly jr., Empire manager,
spent his vacation in Jemison, Ala. . . .
Members of the trade seen in Birmingham
included Milton Thomas, division manager
for Altec; Maurice Mitchell, 20th-Fox salesman;
Cameron Pi-ice, RKO sales manager;
Ed Brauer, Republic manager and his Alabama
salesman Abner Camp . . . Bill Tate,
MPMO local secretary, spent his vacation
moving into his new home.
Jimmy Bellows, Strand manager, returned
after a vacation in Detroit, Mich. . . . R. M.
Kennedy reported that Hubert Yon, his manager
at the Walton in Selma, spent his vacation
in Dothan, Ala. . . . Fred Reid. assistant
manager at the Ensley in Ensley, is one of
the first in the trade to be called into
military service.
Ralph A. Root, business manager of Local
236. has returned from the convention of
MPMO in Detroit. He was accompanied by
Earl Walker. Alabama operator and secretary;
C. L. Gaston, West End; James Miller,
Central Park, and Ralph Walker, Gary .
Tinker Brown. Homewood cashier for Waters
Theatres for six years, has resigned to begin
teaching school. She was a recent graduate
of Howard college and has been replaced by
Alberta Chambers, relief cashier.
James Denton Arranges
New Publicity Setup
NEW ORLEANS—James Denton,
personal
representative of Darryl Zanuck. was here
recently setting up a new publicity arrangement
for 20th-Fox. The new unit, which
will provide amusement editors with releases
suitable for their specific needs, plans direct
contact from Hollywood with the press.
In meeting press and radio representatives
at the Roosevelt hotel, Denton discussed specific
needs of each medium and arranged
to .set up the special service.
Matinees Started Earlier
HAINES CITY, FLA. — Monday through
Friday matinees will start at 2 p. m at the
new Florida Theatre to enable housewives
to attend and be home in time to prepare
the evening meal. The show will end about
4. School children will be able to see a
complete show after school and be home in
time lor dinner.
School Supply Matinee Held
DADE CITY. FLA.—Johnny Jones, manager
of the Pascoe Theatre, had a school
supply matinee for all school children in the
area. A free gift was given to the children.
CHARLOTTE
John Kime has sold his State Theatre in
Ro.seboro to W. G. Fu.ssell of the Wonet
Theatre in Bladenboro . . . Bill Talbert,
Henderson, Bob Saunders, Jim Griffin,
Russ
Max
Holland and Lewis Saunders have formed
a new exploitation company named Theatre
Mary Simp.son of Standard
Promotions . . .
Theatre Supply Co. will marry Clarence
Griffin October 7.
Everett Enterprises has sold the Gilmont
in Mount Gilead to C. B. Winn. Winn also
recently bought the Troy in Troy from Dan
Jackpot nights are a violation of
Holt . . .
the North Carolina lottery laws. Atty. Gen.
Harry McMuUan ruled at Raleigh. Another
ruling was to the effect that municipalities
are without authority to impose a tax on
drive-in theatres located outside corporate
limits.
. . . Everett Olsen,
. . Mrs.
The VisuUte and Manor theatres were
host to the Charlotte Explorer Scouts last
Saturday morning at a special showing of
"De.stination Moon"
Paramount advertising repre.sentative, has
gone to New Orleans and Memphis .
Olsen recently entertained at a buffet supper
for Dick Pitts and his bride, the former Lee
Woods. Pitts, former motion picture editor
of the Charlotte Observer, is the editorial
director of COMPO and will spend several
weeks in Hollywood before reporting to his
desk in New York.
. . .
John B. Alwran, booker for U-I. recently
James
married Alice Zack of Charlotte
W. Greenleaf. U-I manager, has appointed
Hap Bell as office manager here. Leonard
Reisenberg of Asheville has joined the booking
staff . . . U-I will give a party at Pecan
Grove September 29 with money the exchange
won in the recent sales drive.
Mayor and Partner Face
Sunday Show Charges
HAMPTON. S. C—T. G. Stanley, mayor
pro tem, and Dr. J. A. Hayne jr. were arrested
last week and charged with operating
a theatre on Sunday night. They were
released on $100 bonds. The arrests were
made after three preachers swore out warrants.
Showing of motion pictures on Sunday
night here is illegal, but the theatre
has been showing pictures here on Sunday
nights since May.
The theatre operators said they conducted
Sunday night showings because of popular
demand and said it is discriminatory to
close theatres and allow other businesses to
remain open.
Free Show for Servicemen
OPP. ALA.—Mr. and Mrs. George S. Owen,
owners of the Royal Theatre, gave a free
show for members of the 655th heavy truck
company just before the unit was called into
active service in the army.
Minstrel Show Given at Theatre
EVERGLADES. FLA. — A minstrel show
was presented at the Prince Theatre for two
nights by the Pahokee Methodist Youth
fellowship.
G4
BOXOFFICE September 23. 1950

. . Al
. . "Three
. . Charles
. . Rupert
!
New Orleans Houses
Boost Star Visits
NEW ORLEANS—Local theatres are rushing
in the winter theatrical season with
personal appearances of Hollywood artists.
Kathryn Grayson arrived here over the
weekend for the world premiere of "The
Toast of New Orleans," in which she stars.
Along with Miss Grayson. MGM flew in
newsmen and women from Birmingham, Atlanta,
Memphis, Nashville. Opalousas and
other Louisiana and Mississippi towns where
the picture is booked to show soon.
For the opening at Loew's State September
19, Emery Austin, MGM publicity representative,
arranged a parade arjd lobby
broadcast preceding the premiere.
Mayor Chep Morrison, who seldom rides in
a parade, accompanied Miss Grayson to the
theatre. In a strenuous three-day schedule,
the singing star was guest at a Community
Chest luncheon Monday and made a personal
appearance at the Optimist club luncheon
Tuesday, followed by a radio interview
and style show at D. H. Holmes Co. She
and her party were guests at a cocktail
party in the International suite of the Roosevelt
hotel Monday afternoon.
Miss Grayson returned to Hollywood
Wednesday morning. Actress Joan Evans is
scheduled for a personal appearance here
September 27 for the southern premiere of
"Edge of Doom." in which she appears.
The picture is booked for the RKO Orpheum.
Farley Granger, who stars with her,
also is expected here for a personal appearance,
according to John Dostal, Orpheum
manager.
These events were led off by last week's
enthusiastic reception of MGM starlet Pat
Smith. Miss Smith, who made her first trip
to New Orleans, was guest of Loew's State
and D. H. Holmes Co. The former Adrian
model participated in a fashion show sponsored
by the New Orleans Business and Professional
Women's club. At the store she met
teenagers informally, advising them on backto-school
clothes.
A Californian who had never been out of
her native state before embarking on a tour
of 16 cities in connection with the picture,
"A Life of Her Own," Miss Smith impressed
press and radio representatives.
NEW ORLEANS
paramount has added two new employes,
. . . Jane
Charlotte Ricks. ledger clerk, and Lucille
Breeland. booking stenographer
McDonald, contract clerk, is en route to
Washington and New York City on vacation.
Paul Drake, owner of the Ideal Theatre at
Pontchatoula, was here this week . . . Max
Connett of the Connett Theatres circuit visited
Rlmrow.
Pigs Given at Theatre
PRATTVILLE, ALA.—Free 6-week-old pigs
were given away by Alvin Sexton, Lyric
manager, each night during the showing of
"County Fair."
MIAMI
Ctraton Klements, son of Walter Klements,
manager of the Mayfair Art, was married
recently to Mary Jane Shelton on the American
Broadcasting Co. "Bride and Groom"
program. The young couple met for the first
time at a church social here where they happened
to be teamed in a three-legged potato
race. Among gifts received from the broadcasting
company were a diamond ring, 35mm
camera, blankets, sterling silverware, clothes
dryer, plane trip and a week's honeymoon in
California. David Klements was best man.
The bride and groom intend to continue theircourses
at the University of Miami.
"Sunset Boulevard" was held over at the
Olympia and Beach . . . The downtown
Florida will stage the midnight shows formerly
shown at the Paramount, which is
undergoing renovation . Hughes,
whose series FBI Girl has been sold to television
for a reported one million dollars, has
a son Rush, who has made his permanent
home here. Young Rush, who is doing radio
work, also is the cousin of Howard Hughes,
motion picture executive.
Sidney Meyer, co-owner of Wometco, returns
here soon from Colorado Springs and
Chicago where he has spent an extended
vacation with his daughter Patricia . . . Variety
Club has scheduled an allout meeting
to plan a big money-raising campaign
for the children's hospital.
. . . The
Sonny Shepherd and Ed May have a promotion
scheme on the fire for "The Petty
Girl." The Lincoln will have a Miami Petty
Girl of its own . . . The Independent Normandy
closed one day for the holiday services
of the North Shore Jewish center
Grove has gone back to its single feature
policy . . . WTVJ plans to telecast a vaudeville-type
review from the ballroom of an
ocean front hotel. Called "Salute to America,"
it is the first in a series being written and
produced here.
Michael J. DeAngelis, architect for the new
Lincoln road Carib Theatre, says one unusual
feature will be a mobile roof over the
lobby . Wilkie. Paramount advertising
and publicity man. has gone on a two-week
vacation. Recent expansion of the circuits'
responsibilities here has brought doubled work
for the main office until all details are organized.
Stephen Barber is managing Paramount's
Colony. Miami Beach, now called the Colony
Art Theatre . Whitaker, who managed
the downtown Paramount, now closed
for renovation, is at the Boulevard for the
time being and Bill Dock is assisting in the
main office,
Bernsteins' downtown Dixie has completed
its ten-day test run of vaudeville, in addition
to its regular screen fare. Robert Clyman,
manager, anticipates the resumption of
the policy, a new departure for the circuit
"
here . Little Words is doing winter
season business at the independent Tivoll,
according to Manager Earl Potter. Business,
which is running close to that done by "Annie
Get Your Gun," which broke house records,
seems to be solely on the strength of the
film since no particular exploitation was used.
T. A. Murray Jr., assistant manager at the
Tivoli, was married to Joyce Harmon recently.
The bride formerly worked at the soda shop
next door to the theatre, where she and Murray
met. Both originally came from Lake
Worth, na., where their families still reside.
The couple spent part of a brief honeymoon
with relatives in Lake Worth.
1.200-Seat Mariin Under Way
SYLACAUGA, ALA.—Construction has begun
on the new Martin Theatre in downtown
Sylacauga. The air conditioned building will
seat 1,200 to 1,400 when completed.
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BOXOFFICE :: September 23, 1950
65

'
Exploitation Clinic
Slated by Gulf ATO
NEW ORLEANS — National film figures
and stars from Hollywood are expected to
attend the regional convention of the Allied
Theatre Owners of the Gulf States here
December 5, 6 at the Roosevelt hotel. Plans
are under way to conduct a film exploitation
clinic headed by one of the industry's national
advertising directors, according to A.
Berenson.
The next meeting of the board of directors
is scheduled October 17 at the Allied
offices. Berenson said.
A number of reservations have been made
for the national convention of the Allied
States Ass'n and national film buying clinic
at Pittsburgh October 2-4. Among those attending
will be President Don George.
Shreveport; vice-president and national director
representing Gulf States. A. Berenson;
Harold Bailey, secretary and owner of
the Gentilly Theatre: F. G. Prat jr., Vacherie.
treasurer; Locke Bolen, Jackson, Ala.;
Sam Jackson, Flomaton, Ala.; Mr. and Mrs.
Ed P. Ortte, Bay St. Louis. Miss.; Donald
B. Fish, Oak Grove, and Mr. and Mrs. Billy
Fox Johnson, Alexandria.
Mitchell Wolfson Shows
Slides of European Tour
MIAMI—Mitchell Wolfson, co-owner of the
Wometco Theatre chain of south Florida, recently
gave local newsmen a preview of some
400 Kodachrome third-dimensional stereopticon
slides which he took on his recent 30,-
000-mile tour of three foreign continents.
Newsmen were high in their praise of both
the photography and the subject matter pictured
in the slides. George Bourke, writing
in the Sunday Herald, said that he and other
newspaper panel members waiting to go on
the "What's the Story" television .show recently,
were asking Wolfson questions about
the state of Europe and the rest of the world.
He gave enlightening answers, Bourke said,
but begged off after a moment with an invitation
to look at the color slides.
"We got the point with a glance at the
first slide—a badly bombed city in Germany.
In it we saw effects of the Marshall plan
in the rebuilding visible in the city, but we
saw too the still existent fog of defeatism
which covers the nation, in the faces of the
natives Wolfson had included in the picture.
Likewise, his scenes from South Africa, from
Egypt, Israel and Italy all give you an insight
into the 'state' of each particular nation.
It took Wolfson 30.000 miles of traveling
to collect the third-dimensionals. He also is
interested in third-dimensions for theatres
through a Hollywood production company.
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Eustis. Fla., Drive-In Sold
By W. F. Austin and Sons
EUSTIS, FLA.—The Movie
Garden Drive-
In on South Bay street here has been sold
to Stanley and Lestina Tyre and Harlan
Dye, all of Eustis, by W. P. Austin and his
sons William and Elmer of Umatilla. The
400-car theatre was opened in 1949 on the
site of a former orange grove.
The new owners have leased the drive-in
to Eustis Theatres, Inc., operator of the
State Theatre here and the Prince.ss in
Mount Dora. The Eustis State is owned by
C. M. Tyre, who also owns the Umatilla
theatre. The Mount Dora house is owned
by Mrs. Jo.sephine Simpson.
B. B. Garner, head of Talgar Theatres,
of which Eustis Tlieatres. Inc.. is an affiliate,
and B. P. Hyde jr.. both of Lakeland,
were here recently to over.see beginning of
the drive-in's operations for their firm.
Howell Reddick. manager of the State and
Princess, will .supervise the Movie Garden,
Hyde said. Charles W. Stevens will manage
the airer.
New Clinton Theatre
To Open Next Week
CHARLOTTE—The new Austin Theatre in
Clinton, will be opened next week by Jimmie
Austin and Roy Rosser of Clinton and Sanford.
Harry Cooke of the Center. Mount Olive,
opened his new drive-in there Wednesday.
The Edwards brothers are building a new
drive-in in Tryon.
A new drive-in is being built in Gastonia
by E. B. Robinson.
Waters Theatres Shifts
Birmingham Managers
BIRMINGHAM—Waters Theatre Co., which
recently took over operation of five houses
formerly operated by Community Theatres,
has made a number of personnel changes.
Arnold Gary, manager of the College, also
takes over Community's East Lake, assisted
there by Doyle Harris, former doorman at
the
College.
J. H. Waters, manager of the New Fairfield,
also takes over the Community's Gary,
formerly managed by J. W. McDanal. who
resigned to enter the dairy business in Fairfield.
Waters will be assisted at the Gary
by P. C. Tarpley. former assistant at the
downtown Newmar.
Bill Barnett, whom Tarpley succeeded as
assistant at the Newmar. has been named
manager at the Norwood, succeeding R. W.
Tidwell. who resigned. Fred Mathews is new
assistant manager at the Newmar.
Don Waters, manager of the Roebuck
Drive-In, has rejoined the maritime service
and has been succeeded by J. T. Long, his
former assistant manager. Wallace Kelly,
former doorman at the Avon and more recently
assistant manager at the Five Points,
has been named manager of the Avon. He
succeeds Robert Howard who resigned.
Corrine Calvet to Portray Mother
Corrine Calvet will portray John Barrymore
jr.'s youthful mother in "Quebec," a
Paramount release.
Two Airers Planned
At Maplewood, La.
MAPLEWOOD. LA.—Two new drive-ins are
expected to be completed this year within
two miles of each other. Both will be located
on Highway 90 near here, one approximately
one mile east of the Maplewood entrance on
the highway to Lake Charles. The other
will be at the intersection of the Cities Service
highway and Highway 90. one mile from
the Hollywood addition entrance.
The theatre east of town will be built by
the Fred T. McLendon chain as an addition
to its U drive-ins and 39 theatres in five
southern states. The 15-acre site now is being
cleared and readied for building.
Edward Jenner of Laurel. Miss., one of the
partners in the circuit, said the theatre would
cost about $100,000 and may be completed
next month.
The other drive-in is being built by the
St. Landry Theatres, Inc., of Lake Charles.
A 33-acre site has been purchased for the
theatre, which probably will cost about $150.-
000.
Crescent to Build New Center
NASHVILLE. TENN.—Crescent Amusement
Co. plans an ultramodern theatre and shopping
center, to be built at an undisclosed
cost, in the Green Hills section of Hillsboro
road.
Kermit Stengel. Crescent vice-president,
said the theatre, one story with balcony, will
have a capacity of about 1.000. Present plans
call only for the theatre building with space
for two stores. He indicated, however, that
it would be the nucleus for future expansion.
Stengle said the theatre would have party
rooms and cry rooms. The theatre will be of
concrete block and brick veneer, with aluminum
trim and facing of terra cotta. The
firm of Marr & Holman is the architect.
with Sumner Construction Co. as contractor.
Conway, Ark., Drive-In Started
CONWAY, ARK.—A $40,000 drive-in. to accommodate
300 cars, is being built on Highway
65 south of town by Lonnie McClure of
Danville and Roy Montgomery, formerly of
Danville.
Higgs Theatres Starts Ozoner
PELL CITY, ALA.—Higgs Theatres of
Pell City, headed by James B. Cagle, has
begun construction of a 250-car drive-in here.
The site is four miles north of Pell City on
Highw-ay 25.
John Lakeman Builds Drive-In
HALEYVILLE, ALA. — Construction has
started on a drive-in here for Mr. and Mrs.
John Lakeman, local operators. The site is
west field, which has been used by Haleyville's
independent baseball team.
Nashville, Ark., Drive-In Started
NASHVILLE. ARK —K. Lee Williams Theatres
have started a 350-car drive-in on the
Jimmy McClain farm a mile north of town
on the Murphfreesboro highway.
Renovate Chattahoochee Airer
CHATTAHOOCHEE, FLA. — The Dixie
Drive-In is being remodeled and rewired.
Other improvements include neon signs.
66 BOXOFFICE September 23, 1950

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At Opening of Cowfown Drive-In
$200,000 Airer Begun
At San Angelo, Tex.
SAN ANGELO—Concho Theatres, a Robb &
Rowley circuit subsidiary, started construction
this week on a $200,000 drive-in at Chadbourne
and 32nd streets. H. B. Robb jr. and
C. V. Jones of Dallas, R&R executives, and
John D. Jones, co-owner and manager of
Concho Theatres, said the project will be
completed in six months. The site, comprising
nearly 20 acres, was purchased for about $35,-
000 from Arch Lewis and the M System
Stores.
Thirty-Second street will be widened and
paved by Concho to help eliminate car congestion
at the 874-car drive-in. The theatre
will be landscaped and will include a playground
for children.
R. S. "Slim" Starling sold his two local
drive-ins to Concho recently and now is associated
with the firm.
San Saba Drive-In
Start
SAN SABA. TEX—Theatre Enterprises has
started construction of a 300-car drive-in on
the S. L. Kirk ranch south of town. A 30x40-
foot picture will be projected on the 60-foot
screen tower. Keith Whitfield manages the
TEI Palace here.
Duranl, Okla., Ozoner Opens
DITRANT. OKLA. — The Circus Drive-In
west of town on Highway 30 has been opened
by Manager Tom Morehead. The new outdoor
will accommodate 300 cars. The marquee
shows the design of a clown outlined in neon.
FORT WORTH—All ramps of the 900-car Cowtown Drive-In were filled early and
many cars were turned away on opening night recently. The preopening campaign,
one of the most extensive given an outdoor theatre in Texas, was climaxed with a
fireworks display and hillbilly band playing at the concession stand.
Special transcribed radio spots started on local stations ten days in advance, and
150 three-sheet boards were used throughout the city a week prior to opening. Newspaper
columnists devoted several columns to the new $200,000 drive-in, its car heaters,
concession service and other features.
On Friday night prior to the Saturday opening a special preview was held for
civic leaders, press representatives and many from the Dallas Filmrow. ."Vfter the
preview a cocktail party was given by the owners at the Blackstone hotel.
The Cowtown is operated by Southwest Theatres of which C. A. Richter is president.
Other owners are L. N. Crim jr., Thurman Barrett jr.. Bob Hartgrove, Richard
Landsman and Charles N. Richter.
Shown in the top photo on the patio of the concession stand on opening night are,
left to right: Mr. and Mrs. L. N. Crim sr., east Texas theatre operator; Mrs. Jack
Holt; Harvey A. Jordan, theatre builder, Miss Joan Holt and Mrs. .'Mex McKenzie,
wife of the representative of the Southwestern Theatre Equipment Co.
Bottom photo, back row: L. N. Crim, jr., C. A. Richter, Jordan. Front row:
Charles \. Richter, Oreste Richter and Hartgrove.
Sweetwater, Tex., Rocket Bows
SWEETWATER, TEX. — The new Rocket
Drive-In east of town has been opened by
Robb & Rowley Tlieatres. The 400-car theatre
is managed by Henry Rogers and his assistant
Bill Harrison.
Skelton's Name New Drive-In
GATESVILLE. TEX. — The new 350-car
drive-in under way on Highway 36 here for
the Skelton Bros. Theatres has been named
the Circle S as the result of a contest among
local theatre patrons.
Spring Theatre Sold
ROARING SPRINGS, TEX.—Frank Gillespie
of Quitaque has purchased the Spring
Theatre here from D. W. Cooper. The Gillespies
will move here and Cooper will return
to his former home at Hillsboro. The new
managers will show films seven nights a week
with a matinee performance on Saturday
afternoon.
Valley at El Paso, Tex.,
Celebrates Birthday
EL PASO, TEX.—The Valley Theatre recently
celebrated its second anniversary. The
house, managed by F^ed I. Llndau, is owned
by West Texas Amusement Co. C. C. Dues is
pre.sident of the firm and Lindau is .secretarytreasurer.
Byron J. Farlow is a.ssistant manager
at the house.
JuJes 'White is directing Columbia's tworeel
comedy, "Fragrant Vagrant."
Furnished by Southwestern Co.
DALLAS—Southwestern Theatre Equipment
Co. ha.'! supplied RCA equipment for the
new drive-in being constructed at Hondo by
Ray Jennings. It was erroneously stated in a
recent item in these columns that National
TTieatre Supply Co. was the .supplier.
Vogue at Houston Is Sold
HOUSTON—The Vogue Theatre here has
been sold by John Sparks to Mr. and Mrs.
T. J. Chaney.
Renovate Ada, Okla., Ritz
ADA, OKLA.—The Ritz Theatre here has
reopened after a complete face-lifting job.
Manager Finis Stillwell said renovations included
installation of a new screen, seats and
carpeting.
'Rose' in Houston Moveover
HOUSTON—"The Black Rose," after a
week of good business at the Majestic, was
moved over to the Kirby for additional playing
time.
BOXOFFICE :: September 23, 1950

. . "Rio
. . Jane
DALLAS
Oene C. Sniith, son of Mr. and Mrs. Harry
F. Smith of the Star, Graford, will be
married to Roberta Short of Norman, Okla.
. . . Patricia Dean Smith. MGM model and
. .
swimmer, visited here on behalf of "A Life
of Her Own." She appeared on radio and
television shows and made similar appearances
in Fort Worth . The Melba Theatre
sponsored a rocket-building contest in connection
with the forthcoming "Destination
Moon." Cash prizes of $25, $15 and $10 were
to be given.
Exhibitors visiting the Row were J. W.
McCullock, Tech, Lubbock: Mr. and Mrs.
C. W. Matson, Dixie. Rockdale; W. O. Bearden.
Ai-cadia. Lubbock; J. B. Beerson, Siesta
Drive-In, El Paso; T. J. "Stout" Jackson,
Tent, Robstown; E. B. Wharton, Rule, Rule;
Ed Newman, Central Texas Theatres, Waco;
Homer Walters, Falls, Marlin; P. V. Williams,
Roxy, Munday; Mrs. M. Schulman and son.
Palace, Bryan; W. E. Cox, Tower, Seminole;
Audrey Cox, Palace, Lamesa, and R. M. Shaw.
Star, Turnertown.
. . Virgil Miers, Times-Herald
Screen actor William Holden, vice-president
of the Screen Actors Guild, spent a
day here en route to the American Federation
of Labor convention in Houston. He was entertained
by Duke Clark, division manager
of Paramount .
columnist, returned from a visit to Holly-
wood, where he wrote a series of columns.
While away, his column was written by guest
columnists including actresses Gloria Swanson,
Dorothy Malone and Mary Martin, also
R. J. O'Donnell, Interstate Theatres executive
who was visiting Hollywood. O'Donnell
has returned to Dallas.
Eddie Cantor gave a two-hour program on
the stage of the Palace to a fair house. Before
arriving in Dallas, he had sent a telegram
to the Interstate circuit answering a
charge by a group of Dallas citizens that
he had Communist leanings, based on a telegram
reproduced in the Defender publication.
Cantor said, in part: "I would consider
too ridiculous for denial the absurd
charges by an evidently earnest but obviously
misinformed group in Dallas, were it not
for the high regard I have for the people of
Texas ... I categorically deny any such accusations
and I would welcome the opportunity
of meeting these accusers face to face
to match my Americanism with theirs, act
for act and deed for deed." Before leaving
Dallas, Cantor received a telegram from Texas
Governor Allan Shivers which said, "Texas
is deUghted to have you as a visitor and it
gives me great pleasure to name you an honorary
citizen of the Lone Star state."
Walter J. Titus jr., vice-president of Republic,
visited here several days. He was
given a citation naming him an honorary
mOTIOn PICTURE SERYICECq
m mimi^mmmmmm
ilSHTDK M. M bIRALDl.KMSKI
ltd ntAKCKCOIIIOl. '^ (liNIILtL M>NA(,tll
Bomb Probe Uncovers
New Clues at Houston
HOUSTON—County officials here this week
uncovered new clues in their probe of the
recent series of tear gas bombings which have
plagued theatres of the East Texas Theatres,
Inc., since labor troubles struck at the circuit's
houses on September 2.
Latest development in the search for men
who set off bombs in three circuit houses in
Baytown, and houses in Beaumont, Cloverleaf.
Channelview and Wooster also involved
a deputy in the sheriff's office, John L.
Fitch, former projectionist at a Beaumont
theatre and a member of the MPMO projectionists
union.
The sheriff's office said that Fitch had
admitted helping a man, involved in the tear
gas bombings, to get secret medical attention
after the man was burned seriously by one
of the bombs. Fitch said that when he helped
the man, identified by Sheriff Kern as
Charles Nelson, he did not know how the
man had been burned.
Both Nelson, also a union member, and Fitch
were questioned in an all-night session in the
sheriff's office Monday (19).
Sheriff Kern said Nelson was burned badly
on his hip when the bomb went off in his
pocket somewhere on the Market street road
the night of September 5, the same evening
as the Cloverleaf bombing.
"He says he was taking one of the bombs
to a man he refuses to name, and was being
driven by another man he refuses to name.
He won't say what theatre, if any, the bomb
was to be used in," Kern said.
"Nelson pulled off his blazing trousers and
was driven back to the union hall in Houston
by the other man.
"That same night Fitch and his partner
E. L. King had been in Baytown to confer
on a case with Justice Zierlein. Deputy Fitch
got in an argument with one of the guards at
a picketed Baytown theatre about the pickets
rights.
"Then he and Deputy King started back
to Houston. On the way they stopped in
sheriff of Dallas county and other honors by
John J. Houlihan, Dallas branch manager.
Titus addressed the personnel of Republic
in a special program . Grande Command"
will have its world premiere in San
Antonio in November, with other showings in
Dallas, Houston and Fort Worth. John Wayne
and other stars will attend.
The Palace Theatre, which has opened its
films on Thursday for several years, has
changed its opening days to Friday. James
O. Cherry, Interstate city manager, announced
the change . Black, wife of
Dallas oilman John R. Black jr., will leave
for Hollywood for a screen test at MGM.
When visiting in California recently, she met
Lana Turner, who was on "Mr. Imperium"
location. Miss Turner arranged for a silent
test. Director Don Hartman of Dallas made
the test and took the film to MGM. which
now is calling Mrs. Black.
Jack Lutey. manager of Houston Variety
Tent 34. was here to attend the Turtle derby
... P. A. "Bob" Warner of Manley was
Cloverleaf, where one of the bombs had just
gone off in a theatre. There was a crowd
outside and they learned of the incident.
"Another member of the operators union
and an attorney were riding with them, and
the deputies went to the union hall to let
them out.
"Nelson was lying on the couch in pain
and Fitch, taking his partner along, went to
Jefferson Davis hospital and, from an orderly
he knew, got dressings for the man's burns.
"About a week later Fitch took Nelson from
his home to the Veterans Administration hospital
at 2:30 a. m.
"The hospital was told Nelson was burned
when a lantern overturned on a fishing trip.
Fitch said he thought something was wrong,
but he didn't know the burns came from a
bomb. He said he hadn't seen Nelson since
he took him back home after treatment
Sunday.
"I don't think King had any part in the
affair. He was just along, a victim of circumstances."
Tlie gas used is a powerful form of tear
gas, which burns the eyes and causes nausea,
and at close range can cause body burns.
Meantime, the courts also were taking action
on the bombings. In Nacodoches. hearing
on a temporary restraining order issued
against pickets at theatres there w-as postponed
until Friday (22), because all parties
concerned were involved in a similar court
action at Lufkin.
The temporary restraining order had been
issued by District Judge H. T. Brown of
Rusk. The petition, filed by East Texas
Theatres. Inc.. against the lATSE and the
boothmen. asked that the temporary order be
made permanent and sought damages of
$75,000.
Signs carrying the words, "this theatre
does not use union movie operators," were
exhibited by pickets in front of the Texas and
Stone Fort theatres here until the restraining
order was issued.
back at his desk after a business trip through
the south and southwest territory . . . M.
Gluckman. who converted the Bagdad night
club into a studio for his American TV Productions,
has moved his home from Chicago
to Dallas.
Westerns-Features-Serials
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302 S. Harwood St. Dallas 1, Texas
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BOXOFFICE September 23. 1950 69
k

. . . Showing
. . "Jet
. . . The
. . "The
SAN ANTONIO
IJcrry Krocger, San Antonio film, radio and
stage player, stopped over here recently
en route from New York to the west coast
at the first run theatres: "Fascination"
at the Almeda: "Faust and the Devil,"
Josephine; "No Man of Her Own," Texas;
"Louisa." Aztec, and "Mystery Street" at the
Tex.
Charles H. Wolf, former assistant manager
of the San Pedro Outdoor Theatre, has
entered officers aircraft maintenance school
at Chanute air force base in Illinois. He
now is a first lieutenant, and is one of the
first local theatremen to be called into active
duty . . . G. A. C. Halff, 70. who w-as a
pioneer radio man and chairman of the
board of directors of Southland Industries.
Inc.. which owns and operates WOAI-TV.
died here September 11.
The Sunset, Interstate neighborhood house,
has inaugurated Family nights, admitting all
children under 12 free w'hen accompanied
by their parents on Tuesdays, Wednesdays
and Thursdays . Pilot," which was
filmed partly at a local flying field, will be
released by RKO the middle of December.
John Wayne and Janet Leigh have the star-
, . . ring roles Kiki SaiUikos, daughter of
Louis Santikos, owner of the Olmos Theatre
here, was married to James Bonduris of Chicago
recently The wedding was performed
in the Greek Orthodox church here. Following
a honeymoon in Colorado, the newlyweds
will return to San Antonio to make their
home.
Synvpathy to Eph Charninsky, Southern
Theatres chief here, whose mother died in
Dallas September 11 . . . James F. Denton,
public relations executive of 20th-Fox. Hollywood,
was in town to promote closer relationship
between picture stars and the general
public ... Ed Brady of the Palace and Rivoli
theatres, San Benito, participated in the Torreon,
Mexico invitation golf club tournament
there recently . . . Visiting the naval air station
at Corpus Christi recently on a tour of
duty was Arthur Godfrey, a lieutenant-commander
in the reserve corps.
Elmo Hegman, owner-manager of the Ritz.
Austin, presented the Texas Jamboree stage
show of San Antonio radio and television
artists at his Sixth street house September
13. 14 for four daily performances along with
a western picture on the screen ... A recent
Dallas story stated that Messers Kirkeby &
Erickson opened their new Scenic Drive-In
here. This ozoner is located in Brady, not
San Antonio.
Red River Dave recently filled three more
.show dates in south Texas towns; namely.
Crystal City, Devine, and Carrizo Springs
S. A. Opera Guild presented its
initial operetta, "The New Moon." with Rufus
Craddock in the leading male role at the
Municipal auditorium September 19 . . .
Booked into the Texas Theatre for a split
week engagement is "Destination Moon."
Interstate here ran a series of teaser ads
in local newspapers plugging Lana Turner's
return to the screen .several days before
Metro's "A Life of Her Own" opened at the
Hom-Ond Food Stores advertised
Majestic . . .
"Louisa" salad in full page ads in the daily
press on the day that the picture by the
same name opened at the Aztec.
Bud Whaley, onetime manager of the
Fredericksburg Road Drive-In here, opened
Saturday (1 ) with his television artists at
Club 55. Whaley is emcee of Whaley's Bailiwick,
telecast over KEYL-TV every Saturday
in addition to his stint at the Soledad street
night spot. Featured in Whaley's television
and cabaret shows are Patsy Reese, Fred
Flores, George Reese, and others . . The
.
Rigsby Drive-In held a talent night contest
Saturday.
. .
. . .
Clarence Moss, manager of the Broadway,
Alamo Heights, presented "The Adventures of
Huckleberry Finn" at a Saturday matinee
kiddy show . . . "We've Never Been Licked"
played the Empire under the title of "Fighting
Command" . Marie Burkhalter. Marine
Theatre. Fort Worth, was in tow-n to contract
for Spanish-language pictures for her house
Hiram Parks. Llano Theatre, Lubbock,
also was here . Torch" played in the
Alamo. South Loop 13, and Rigsby drive-ins
day and date.
"Gateway," which was filmed recently at
Lackland base here by American Film Productions
of New York, is being released for
showing in over 100 recruiting offices throughout
the U.S. The subject will help young men
to decide whether to join that branch of
the armed service. It also portrays different
forms of technical training in the army air
force.
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Rex Observes Anniversary
NOWATA, OKLA.—The New Rex Theatre,
owned by C. D. Hicks and Jake Bowden.
celebrated its first anniversary under the
Hicks-Bowden ownership recently. Door
prizes were awarded and passes were included
in
many popcorn boxes.
Tom Davidson Resigns
BORGER. TEX.—Tom Davidson, manager
of Chickasha, Okla., theatres for a number of
years and most recently manager here for
Video Independent Theatres, has resigned to
open a display advertising business here.
Educated at Northwestern
Charlton Heston. who is making a personal
appearance tour for Paramount's "Dark
City" was educated in the drama school of
Northwestern university.
70 BOXOFFICE September 23, 1950

Regal in Brownfield
To Open About Oct. 15
LUBBOCK, TEX.—The Regal Theatre of
the Jones circuit in Brownfield, 45 miles
northwest of Lubbock, is Hearing completion
and has been tentatively set for formal
opening about October 15. It is a 966-seater
built at a reported cost in excess of $125,000
and will be one of the most modern and
handsomest small-city theatres in northwest
Texas.
The building occupies the site of the first
Jones Theatre founded 28 years ago by the
late Earl Jones. His son Sammy now manages
the properties.
The structure is of brick, tile and steel,
and is beautifully furnished. It is surmounted
by a tower and ornamental spire
rising more than 100 feel above sidewalk
level.
Dick Klein Transferred
To Chandler Position
HENRYETTA, OKLA.—Dick Klein, manager
of local theatres since 1938. will leave
here September 24 to take over operation of
theatres in Chandler. The move was brought
about by the condition of his health, Klein
said.
A replacement has not been named for the
local spot. Klein, who is a member of the
Lions club and the Chamber of Commerce,
entered motion picture business in 1925. Prior
to that he was pianist at the Morgan Theatre
for five years. He came to Oklahoma
from Ohio in 1918 as pianist in a jazz orchestra
and he played in various theatres
throughout the state until the advent of
sound.
He also has managed theatres at Seminole.
Ardmore, Hugo and Maud.
Joan Crawford Selected
Joan Crawford will star in Warners' "Goodbye,
My Fancy," with Virginia Gibson playing
a dramatic role.
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Bennett H. Haralson Dies;
Dallas Mono. Salesman
DALLAS—Bennett H. Haralson, Monogram
salesman and nephew of H. A. Cole, for many
years president of Allied Theatres, died Monday
(181 in Houston after a heart attack. He
was found dead in a car at the Trail Drive-In
Theatre in Houston, where he had been vi.siting
on business. Funeral services were held
Wednesday in Dallas at the Ed C. Smith
Funeral home.
Haralson formerly was associated with
Allied Theatres with his uncle. A native of
Dallas, he attended the old Dallas High
school and graduated from Southern Methodist
university in 1925. He was a member of
Kappa Sigma fraternity there.
He is survived by his wife, the former Alice
Dee Davis of Jefferson, whom he married in
1926. He has another uncle. Major H. S.
Cole, living in Bonham.
Pallbearers were S. D. Leon, W. E. Finch,
J. A. Pritchard, Roy Hastings, W. H. Hammond
and George D. Emerson. Honorary
pallbearers were D. D. Redman, S. R. Bullock,
B. C. Graham, G. W. Crow, Leon H. Green,
Fred S. Mills, C. V. Shadix, C. O. Donaldson.
Stanley Zimmerman and Phil Isley.
Three Offerings Rate
Average Dallas Score
DALLAS — "Kiss Tomorrow Goodbye"
chalked up a 100 per cent at the Majestic,
and two other films had 100 marks in second
week holdovers. They were "Sunset Boulevard,"
moved from the Palace to the Tower,
and "Fancy Pants," moved from the Majestic
to the Rialto.
(Average Is 100)
Coronet—Madness oi the Heart (U-I) 80
Dallas—Internationa! Burlesque (Cinema Dist.),
2nd wk 90
Majestic—Kiss Tomorrow Goodbye (WB)_ _....iGO
Melba—Ticket to Tomahawk (20th-Fox) _ 85
Palace—Peggy (U-I) - 65
Riolto—Fancy Pants (Para), 2nd d. t. wk IOC
Tower—Sunset Boulevard (Para), '2nd d. t. wk 100
Preston E. Smith Is Guest
Of Fellow Legislators
LUBBOCK, TEX.—Preston E. Smith, Lubbock
motion picture circuit operator, was the
honor guest at a barbecue at Abilene this
week arranged by about 25 colleagues in the
house of representatives. Smith will retire
December 31 from the house, in which he
has served six years. He did not seek reelection
this year because of his unsuccessful
candidacy for lieutenant governor. He ran
third in a 12-man field in that race.
Harley Sadler, widely known west Texas
showman and himself a former legislator,
was the master of ceremonies at the dinner.
Sadler informed Smith, incidentally, that he
plans to revive his tent show for a tour next
year. He has been inactive in show business
for the last two years.
Several of the legislative guests at , the
barbecue traveled more than 400 miles to
attend and joined in the unanimous adoption
of a resolution urging Smith to continue
an active role in public affairs.
Newcomers will be cast in the roles of
Huckleberry Finn and Tom Sawyer in
Metro's screen version of "Huckleberry Finn."
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HOUSTON
\I/iUiain Holden, vice-president of the
Screen Actors Guild, addressed delegates
at the general American Federation of Labor
convention here. Also here for the conclave
were representatives of the Screen Writers
Guild and the Screen Kxlras Guild . . . Film
Actor Jack Carson, who stayed an extra week
at the Shamrock hotel, took his troupe to the
Veterans hospital to entertain patients.
Hazel Shaw, 20th-Fox starlet, participated
in the opening of the University boulevard
White House store . . .
Coming to the Metropolitan
Theatre stage for appearances September
28, along with the southwestern
premiere of "The Petty Girl," will be Janis
Carter, Shirley Ballard. Barbara Freking,
Dorothy Abbott and Nora Knox. Miss Carter
will be mistress of ceremonies.
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Jimmy Menutis, after serving with the
Houston Interstate organization for ten years
in jobs ranging from usher to assistant
advertising and publicity manager, has left
the company to open a new cocktail lounge,
the Mocambo, at 1637 Westheimer Jimmy
and his partner Williard Hadjes are well
known to theatre folks in the Houston area.
. . .
"Summer and Smoke," a stage presentation
starring Dorothy McGuire, John Ireland
and Una Merkel, will open the local Interstate
legitimate drama season September 28
at the Music Hall The Tennessee Williams
play will hold forth for three nights and one
matinee performance Saturday. September 30
The two youths who robbed the Metropolitan
of $600 were nabbed by police the
following day on a bus bound for Dallas.
2110 CORINTH ST od 7185 • DALLAS, TEX.
Broderick Crawford portrays the warden in
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. . John
. . "Death
Symphony Is Booked
In Dallas Majestic
DALLAS—Arrangements have been completed
here for the Dallas Symphony orchestra
to appear for seven days, four performances
a
day, on the stage of the Palace Theatre.
November 10-17, preceding the symphony
season. Contracts were signed by R. J.
O'Donnell. vice-president and general manager
of Interstate Theatres, and Giovanni
Cardelli. Dallas Symphony manager.
It marks the second time that a major
symphony has performed in a motion picture
theatre. The New York Symphony-
Philharmonic, with Dimitri Mitropoulos conducting,
played on the stage of the Roxy
the first week of September.
Conductor Walter Hendl will lead the Dallas
Symphony in a 45-minute program at 2, 5.
8 and 10 p. m. daily. An agreement was
reached between the symphony and the Local
147 of the American Federation of Musicians,
with the cooperation of Local President
William J. Harris. The full 82-piece
orchestra will play.
O'Donnell said there would be no reserved
seats during the week, and no increase in
admission price. The film. "All About Eve,"
is expected to be booked at the Palace for
the week.
"We of Interstate," O'Donnell said, "have
taken great pride in the Dallas Symphony
orchestra ever since its inception and this is
our chance to give those who have not had
an opportunity to hear it, a chance to do
so at regular theatre prices. This also is our
contribution to the Dallas Symphony orchestra
and to everyone who takes pride in it
as we do."
'Summer and Smoke' Into
Interstate Theatres
DALLAS—Tennessee Williams' play, "Summer
and Smoke," starring Dorothy McGuire,
John Ireland and Una Merkel, has been
booked by Interstate Theatres to play at
the Melba Theatre in three performances
October 3. 4. The production is by the
Actors Co. of Los Angeles.
"Summer and Smoke" was world premiered
in Dallas at the Theatre-in-the-Round of
Margo Jones, who later took it to Broadway.
Other dates: El Paso. September 23; San
Antonio, 24-26; Austin, 27; Houston, 28-30;
Fort Worth, October 2; Wichita Falls, 6;
Amarillo, 7, and Albuquerque 8.
"The Devil's Disciple." the play to have
been presented by Interstate Theatres at the
Melba October 28, 29. has been canceled due
to film commitment of the star, Maurice
Evans.
Discuss New Campaign
NEW YORK — Harry Goldberg. Warner
Theatre publicity and advertising director,
presided at a meeting of zone advertising
men at the home office Thursday (14). The
theatre ad department has just completed a
drive to find the "Best Summer Showman"
and will inaugurate a new three-month boxoffice
building campaign.
Harry Kalmine, president and general manager;
Ben Kalmenson. general manager for
Warner Bros. Pictures, and Mort Blumenstock,
director of Warner Pictures advertising
and publicity, were among the speakers.
ST.-VFF PUTS ON SHOW—A Saturday kiddy show using the theatre's own personnel
as performers has been worked out at the Tower, an Interstate house in Houston.
Joe Adzgerv, assistant manager of the theatre, worked up the stunt with the regular
staff of ushers. The presentation has been well received. Adzgery is shown at center
holding the mike. Others in the photo are ushers.
OKLAHOMA CITY
pilaude York, Eagle Lion manager; salesmen
Ray Sterbenz and Jack Emenhiser and office
head Ed Harris returned from a week's
trip to New York City to attend a sales conference
. Agar of Hollywood stopped
here to visit relatives . . . Randolph Scott of
Holly\vood has teamed up with a Tulsan on
some wildcat oil drilling. A. A. Cameron of
Tulsa and Los Angeles announced a combine
on a 50-50 basis in this particular test. Drilling
is in Beclcham county.
"Skating Vanities of 1951" will appear in
the Municipal auditorium this time as an
Oklahoma Publishing Co. attraction to raise
proceeds for the milk and ice fund. The benefit
is booked for November 21-26. Matinees
will be on the 23rd and 26th of
.
a Salesman," starring Albert Dekker, will be
presented on the Home stage for two nights
and one matinee October 6, 7. Seats are scaled
down from $4.27, tax included ... We understand
the Pi-ontier's new foreign film policy
is meeting with success, and that the boxoffice
has been unusually good.
To 'Law ol Badlands'
The title of RKO's "Texas Triggerman" Is
being changed to "Law of the Badlands."
THEATRES
WANTED
Is your theatre tor sale? An increasing number
of prospective theotre buyers ore contacting
me in regards to purchasing theotres.
If you are interested in selling a theatre, or
theatres, that will stand investigation by experienced
showmen, then contact me immediately.
CLAUDE CROCKETT
1505 First National Bank BIdg.
Dallas 1, Texas
RCA DRIVE-IN EQUIPMENT
• •••••••••••
RCA's line of Drive-in Speakers and Junction Boxes
is so complete there is no need for "shopping
around." In addition to extra durable, long lasting
finishes, there are plastic covered junction boxes
that gloiv in different colors to add glamour.
You'll find other outstanding features such as:
ROADWAY LIGHT . . . enables patrons to see
where they are driving on ramp areas.
POST LIGHT . . . makes it easy for patrons to
guide cars to correct locations.
CONCESSION SIGNALS . . . two types available.
REALISTIC SOUND REPRODUCTION...
with the rich tone for which RCA is famous.
Come in and let us help you select the proper equipment
for your drive-in, based on our wide experience
in this particular field.
Southwestern Theatre Equipment Co.
IN HOUSTON
IN
DALLAS
2010 Jackson Street
Telephone Prospect 7-3571
1416 Main Street
Telephone Capitol 9906
BOXOFTICE September 23. 1950 73

.
Drive-ins Planning
Winter Operation
LUBBOCK, TEX.—Drivc-in operators almost
without exception in the Lubbock area
of nortliwest Texas again arc planning allwinter
operation. However, few of them are
expecting conditions as favorable as last
winter when their lost time because of
weather averaged less than three days. The
winter was one of the mildest and dryest
on record.
But long-range records support the expectation
that, even with a .severe winter,
the lost time because of weather will average
le.ss than two weeks.
Supporting this optimistic planning was
the experience of Garrett & Lamb with the
Westerner at the edge of Lubbock during
the winter of 1948-49. They are the pioneers
in year-around ozoner operation in this area.
The winter of two years ago produced a
couple of whizzing blizzards. Yet the drivein
was .shut down less than two weeks all
told, and business was good throughout the
season.
Drive-ins now are much better equipped
for cold weather operations than two years
ago. Nearly all are paved and provide in-car
heaters.
The other ozoners in Lubbock, additional
to the Westerner, are, with their plans:
The Five Points, of the Pi-eston E. Smith
Enterprises: Operation planned until weather
necessitates closing. However, a shutdown
of about two weeks is planned for general
overhauling.
The Corral, of the Lindsey circuit: Operations
planned until cold weather sets in;
but several weeks of closing scheduled to
continue with an elaborate landscaping and
decorating program.
The Circle, of which Marvin McLarty is
operator and manager: Year-around operation
planned, with a time out probably in
the spring for improvements.
Similar plans are in the making for the
three ozoners of the Wallace Blanken.ship
circuit, which maintains home offices here.
His drive-ins are the Spade, at Levelland;
the T-Bar, at Tahoka, and the Mustang, at
Andrews.
Lupkin Texan Reopened
By Laird & Phillips
LUPKIN, TEX.—Tlie Texan Theatre has
been reopened under the management of
T. E. Laird and H. C. Phillips. The theatre,
which tor the last few years has been operated
by East Texas Theatres, Inc., was leased
to the new managers.
New sound and projection equipment has
been installed. The Texan first opened in
1930 and formerly was operated by W. M.
and Lee Threet and East Texas Theatres.
Ed Lee Shifted to Borger
CUSHING. OKLA. — Ed Lee, manager of
Gushing theatres for the last 11 months, has
been named to a new position as manager of
eight theatres in Bordger, Tex. He has been
replaced here by Woodie Sylvester, former
theatre manager at Chandler. All of the
theatres are owned by Video Independent
Theatres, Inc.
Quiet . . . dependable . . . cool as
a
cucumber ... and not expensive.
A pretty picture ! What more could you ask? Why not go steady whh
Motiograph: It'll last for years. Make a date through a Motiograph dealer.
MODERN THEATRE EQUIPMENT COMPANY
214 South Saint Paul Street DALLAS, TEXAS Phone Riverside 5009
An Edison Picture, was shown in 1896 on Motiograph's
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Rodgers Theatre Firms
Move to New Offices
CAIRO. ILL—The new headquarters of the
Rodgers Tlieatres. Inc., at 230 Eighth St., also
provides office facilities for the Sunset Distributing
Co., Sunset Island Investment Co.,
Rodgers Investment Co. and Grace Rodgers
Corp.. all controlled by members of the Rodgers
family, I. W. Rodgers, his wife Grace and
their son Carson W.
Headquarters formerly was in the Gem
Tlieatre building. The new structure has
been rebuilt and modernized. A brick front
was built flush with the sidewalk and a large
plate gla-ss window was installed.
Private offices have been provided for executives
of the organization, Mr. and Mrs.
Rodgers, Carson, W. M. Griffin and Joel
H. Dowdy. Charles T. Lehning. manager of
the Gem, maintains his office in the theatre
building.
The building is air conditioned and will be
heated by oil. The walls have been decorated
in green and the ceilings are white. Floors
are covered with brown asphalt tile. Fluorescent
lighting has been installed.
Rogers Club at Lincoln
SPRINGFIELD, ILL.—Bill Souttar, manager
of the Fox Lincoln, has inaugurated a
Roy Rogers Riders club that meets every Saturday
morning. Souttar was one of the winners
of the 20th Century-Fox promotion contest
on "Yes Sir, That's My Baby," receiving
a $100 savings bond.
SPECIAL
TRAILERS
COST ONLY
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FROM
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1032 N.6th MilwaukeeWls.
IS IT ACTION YOU WANT?
Possibly more theatres are sold through our
offices in the areas in which we operate than
most other mediums combined. No listing
fee—Multiple service.
L. ]. FREDERICK HARRY SAVEREIDE
804-OS Pane* Bldg.,
Minneapolis 2, Minn.
R, M. COPELAND
415 Baltimore Bldg.
Kansas City 6. Mo.
509 Securities Bldg.
Des Moines 9« Iowa
HARRY BUCK
1217 Blum Bldg.
Chicago 5. Illinois
SAVEREIDE THEATRE BROKERS
Largest fxc/usiVe Theatre Brokers in America
CARPET?
call JOE HORNSTEIN Inc.
3330 Olive LUcas 2710 St. Louis
MILWAUKEE
TV/frs. A. Silliinan, wlio opciiited 16 llieatre.s
years ago with her husband, has left a
New York hospital after a two-month illness
to convalesce in a private home here. She
expects to return to Milwaukee in October.
She still owns three theatre buildings. The
Avalon on the south side here was the last
theatre she operated, but this was .sold ,several
months ago.
Richard Alien will resign as assistant at
the Alhambra to join the police department
The Empress, downtown
October 1 . . .
burlesque house, ran large ads to announce
"Minsky's Rialto show . . . direct from Chicago
with Dardy Orlando, the anatomy
. . . award winner."
Tlie Ritz has discontinued Dignity night
when a special section was reserved for persons
who did not care for popcorn. It was
said to be worth while only the first few
nights . . . Dr. Robert Ritzenthaler, assistant
curator, will show 1,800 feet of film he took
on a recent trip to Wisconsin Indian reservations,
the showing to be at the Public museum.
Tlie Chicago Symphony orchestra has
scheduled ten appearances at the Pabst Theatre
here starting September 23, 24 at $3.60
down to $1.20 . . . Ben Poblocki played 18
holes at the Springfield Country club in his
bare feet. Borrowed shoes did not fit, so he
took them off for his match with Frank
Collins, of Chakeres Theatres there.
The much-publicized Apollo Ballet folded
after only 80 showed up on opening night
in a tent near the city limits . . . German
films are proving popular at the new Kino,
formerly the American Theatre.
Bill
Guinan Appointed
ST. LOUIS—Bill Guinan, with 21 years
experience in the motion picture business, has
joined the sales staff of the St. Louis Theatre
Supply Co., headed by Arch Hosier. Guinan,
who started his career in exhibition and later
became a film salesman, has been selling theatre
equipment and supplies for the last
years.
Remodel at Superior
five
SUPERIOR, WIS.—A remodeling program
has been started at the People's Theatre here
in which a new front, marquee and lobby
will be constructed. The front will be resurfaced
with stone. Operation will continue
during the 30, 60-day project.
Install Booth Equipment
CARROLLTON, ILL.—The Carlton Theatre,
400-seat unit of the Pirtle Amusement Co.
circuit, has Installed new projection equipment.
New sound equipment also will be
provided soon.
Remodel at Indianapolis
INDIANAPOLIS — The Lincoln Tlieatre
here has completed a remodeling program
which includes relocation of the boxoffice
and a new conce.ssion stand.
Indiana ATO Changes
Its Name to Allied
INDIANAPOLIS—The board of directors of
A-ssociated Theatre Owners of Indiana, at
its first fall and winter meeting here, unanimously
adapted a resolution changing the
name of the organization to Allied Theatre
Owners of Indiana.
William Carroll, executive .secretary, said
the change was effected to make the organization
more readily recognized as an
Allied
unit.
Directors decided that the first day of the
annual convention, November 13, would be
devoted to drive-in operators and their problems.
The following day time will be given
to small town exhibitors.
President Trueman Rembusch also revealed
that the appointments of Ernest L. Miller,
local showman, and Guy Hancock, Plainfield
theatreman, had been made final and that
they would serve as exhibitor representatives
on the Council on Motion Picture Organizations
committee. Previously, Claude McKean,
Warners, and Russell Brentlinger. RKO, were
named to serve as distributor representatives.
New Allied members to be accepted were
Robert Wilcox and Boone Rose, operators of
the Shelby Drive-In, Shelbyville; Ted Graulich,
Family Drive-In, Evansville: R. H.
Schmidt, Family Drive-In, Jasper; A. McCarty,
Roxy Theatre, Pendleton; Forrest Songer,
Family Drive-In, Rockville, and Westside
Drive-In, Indianapolis; Earl Cunningham,
Fountain Square Theatres, Indianapolis;
John Servaas, S&S Theatre Corp., Indianapolis.
W. Marshall Lee Forms
New Advertising Agency
FORT WAYNE—The W. Marshall Lee Co.,
advertising agency, has been organized by
Winston M. Lee, with quarters in the Quimby
Auditorium building. Fort Wayne, Quimby
Theatres chain has retained the agency to
handle the public relations programs of the
Quimby Theatres and to supervise management
of the Quimby auditorium, making all
bookings and handling all publicity and exploitation
for attractions at the auditorium.
Lee has been with Superior Advertising,
Inc., Fort Wayne, for the last eight years,
serving as president for the last three years.
Versailles, Ind„ Austin
Observes Anniversary
VERSAILLES, IND.—Tlie Austin Theatre
here recently celebrated its 36th anniversary.
The house was opened in 1914 by the late
John B. Austin and his son Everett H. Austin.
It was the first motion picture house in
Ripley county.
The theatre now is owned and operated by
John B. Austin, son of Everett, who still assists
in the operation.
Drive-In Prices Drop
FOX LAKE, ILL —J. E. McGrain. manager
of the newly opened Hi-Way Drive-In on
Route 173 and 41, has reduced admis.sions
prices to 55 cents for adults.
76 BOXOFFICE September 23, 1950

—
—
—
'Arrow' and 'Rose' Top
Chicago Runs at 130
CHICAGO — First run business generally
was on the bright side, with thousands of
veterans here for the Illinois American
Legion's 32nd annual convention. Matinee
business sagged with youngsters going back
to school, but night business at all Loop
houses was very good. Outstanding newcomer
was "The Black Rose" at the State-
Lake. "Tea for Two," plus a stage show
headed by Dick Brown and the Wiere Bros.,
gave the Chicago a fine week. The other
newcomer, "Kiss Tomorrow Goodbye," with
Mel Torme heading a stage show, gave the
Oriental a good week.
(Average Is 100)
Chicago Tea for Two (WB), plus stage show.... 115
Grand—The Men (UA), 2nd wk 115
Oriental — Kiss Tomorrow Goodbye (WB), plus
stage show 129
Palace Abbott and Costello in the Foreign Legion
(U-I); Rookie Fireman (Col), 2nd wk llO
Roosevelt— Saddle Tramp (U-I); A Kiss ior Corliss
(UA), 2nd wk 105
Slats-Lake—The Black Rose (20th-Fox) 130
United Artists—Summer Stock (MGM), 2nd wk 110
Woods—Broken Arrow (20th-Fox), 2nd wk 130
World Playhouse Children ol Paradise (Tricolor);
Jamaica Inn (Para), reissues ilO
Indianapolis Grosses Rise;
"Pier 13' Leads at 220
INDIANAPOLIS—"The Woman on Pier 13"
was boosted to 220 per cent at the Circle
with the addition of a stage show headed by
the Three Suns. All other houses also did
fairly good business.
Circle The Woman on Pier 13 (RKO), plus stage
show 220
In:.Mana—The Black Rose (20th-Fox); Holy Year
IC50 (20lh-Fox) 120
Keith's— Fancy Pants (Para); Destination Big
Home (Rep), 2nd d. t. wk ; 90
Loew s—In a Lonely Place (Col); A Lady Without
Passport (MGM) 120
Lyric—Where the Sidewalk Ends (20th-Fox) 100
Harry Buck to Supervise
Chicago Savereide Office
CHICAGO—Harry Buck, for the last three
years manager of the Minneapolis office of
Savereide Theatre Brokers, has been named
to supervise the Chicago branch also. Harry
Savereide, head of the film, was in Minneapolis
arranging details of the shift in operations
in which Buck will devote his time
between Chicago and Minneapolis.
Lawrence Frederick, assistant to Buck at
the Minneapolis office for the last six months,
will be in charge of the Minneapolis branch
during Buck's absence.
Savereide also revealed that the Minneapolis
offices would move to larger quarters
on the fourth floor of the Pense building
about October 1.
Pardee Theatres Sold
PARDEEVILLE, WIS.—The Pardee Theatre
has been sold by Vail Thompson to Mr.
and Mrs. Hubert J. Neubauer of this city
who came from Chicago about four years ago.
Possession by the new owners was taken
September 6. Thompson, who bought the
house two years ago, intends to return to
school teaching.
WEST SALEM, WIS.—The Salem Theatre
has been sold by Mr. and Mrs. Peter Vanderhoof
to Merrill Davis jr. of Galesville, Wis.
The Vanderhoofs operated the house the last
two years.
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MID-WEST THEATRE
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Thirteen years of successful theatre promotions. Sound financial background.
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For Drive-ln Theatre Equipment
See
JOE HORNSTEIN INC.
3330 Olive LUcas 2710 St. Louis
NEO-SEAL BURIAL WIRE
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CHICAGO
Jack Barnett, All American Newsreel photographer,
who distinguished himself in
the Inst war by capturing a group of Nazis
with his camera, is getting ready to shove
off to Korea. He will replace the Telenews
cameraman who went down in a plane crash
a few days ago with two other war correspondents
. Cerebral Palsy Ass'n
of Illinois is ready to go into operation, with
the selection of Bill Hollander, press chief
of the B&K Theatres chain as president.
John Balaban. the B&K boss, will serve as
chairman of the board and Joseph Cooke will
be executive director.
Vaudeville will make another stand at the
RKO Palace October U, when Belle Baker
THEY KNOW HOW !
BEST BY TEST
THAN THE REST
NEXT TIME ORDER FROM
FILMACK
. . .
and Smith and Dale head a new .stage .show
About 250 members and guests, attended
the first fall event of Variety Club. The feature
event was a screening of "Mr. 880" . . .
Jim Thompson, manager of the Northtown,
has recovered from a recent illness and is
back on the job.
The film "711 Ocean Drive" bowed in at
nine neighborhood hou.ses and still is going
strong . . . Judy Garland was in town for a
press luncheon. Her picture, "Summer Stock,"
now is .showing at some 30 neighborhood and
suburban theatres ... Sol A. Schwartz, vicepresident
and general manager of RKO Theatres,
was here to preside at a meeting of
theatre managers from all over the midwest
and as far south as New Orleans. This was
the first parley of its kind to be held here
in ten years.
Sam Lamasky, business agent for lATSE
film employes union, and his wife have returned
from a Canadian vacation . . . Adelphi
Theatre, operated by Ludwig Sussman
management, has secured "Three Little
Words" on its bid . . Carl Morton joined
.
the country sales department of Warners
exchange . Schaeffer was named assistant
manager of the B&K Century . . .
Erwin Noyer is assistant at the B&K Northtown.
C. Lord is assistant at the B&K Covent .
Columbia reports 58 subsequent run theatres
lA REASONS WHY
** THEATRE EQUIPMENT COMPANY
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DRIVE-IN THEATRE*
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Set up to do a good job
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IZ. Only the finest theatre equipment
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13. The world's most complete line of
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THEATRE EQUIPMENT CO
111 MICHIGAN ST. ADams 8107 TOLEDO 2, OHIO
in this territory are playing "711 Ocean
Drive." Officials expect 200 dates before the
faniijaiijn terminates
. independent
film company has been organized here by
Sidney M. Libit, attorney, and M. Shlopack
and Henry Lindauer. Headquarters are at
77 West Washington St. The new company
will be known as the Central National Pictures
Corp. . Strau.ss of Adler Silhouette
Letter Co. went to Canada on business.
Harry Smythe and his wife Eleanore u.sed
. . . "No Out," the controversial
to run bank nights at local theatres until
they were banned. They now have purchased
a resort at Angola, Ind.,
Way
and named it Buck
Lake Ranch
film banned and then reinstated
by Chicago cen.sors, bowed in at the RKO
Grand . . . The fifth annual installation of
officers and directors of Chicago Cinema
lodge 1619 of B'nai B'rith will take place in
the Casino room of the Congress hotel,
Thursda (28). The program starts at 8:30
p. m. There will be entertainment and refreshments
and women are invited.
Cottage Grove Theatres
Undergo Remodeling
COTTAGE GROVE, IND.—Both local theatres,
the Miami-Western and the Talawanda,
have undergone extensive remodeling and
modernization programs and both, for the
first time, are air conditioned.
Cost of the modernization program at the
Miami-Western is about $25,000, with major
expense the installation of a Worthington air
conditioning system. The house has been redecorated
and a wall separating the lobby and
a candy store has been removed. Seats were
rebuilt and renovated, projection equipment
was rebuilt and four new doors, separating
the lobby and auditorium, were installed.
Remodeling of the Talawanda, formerly the
New Oxford, also cost about $25,000. with
major improvements including installation
of a Typhoon air conditioning system, construction
of new restrooms, installation of
new RCA projection and sound equipment
and new furnishings. Both theatres are
owned by the same company.
Ripon Matinees Resumed
RIPON, WIS.—The Campus Tlieatre of the
S&M circuit resumed Saturday matinees with
a special back-to-school show. Each child
attending was presented a free bottle of
either chocolate milk or Greenspot orange
by the Oaks dairy of Ripon. Jack Heineman
is the manager.
Warrenton Airer Patronage Good
WARRENTON. MO.—The Moto-Vu Tlieatre,
a 300-car drive-in owned by Mr. and Mrs.
William T. Zimmerman at the junction of
highways 40 and 47, has been doing nice business
since its recent opening, despite unfavorable
weather Zimmerman also operates
the 350-seat Voto Tlieatre here.
n^l^l PROGRAMS
» ONE DAY SERVICE — On Requoat • ~
THEATRICAL ADV. CO.
•SERVING EXHIBITORS FOR 33 YEARS"
2310 CASS WO. 1-2158. DETHOIT I. MICH.
BOXOFTICE September 23, 1950

. . Hall
. . Al
Kirkwood Company
To Build at Pevely
PEVELY. MO. — Jones Materials, Inc.. of
Lawrenceville has started construction of a
450-car drive-in on Highway 61 here for the
Linn Amusement Co. of Kirkwood, Mo. Provision
is made for subsequent expansion to
600 cars when business warrants. Present
plans are to have the new theatre ready for
opening by October 15. The Jones company
will both design and construct the drive-in.
Contracts will be let soon for projection and
sound equipment and in-car speakers. Cost of
the project will approximate $715,000.
Contracts Given at Garrett, Ind.
GAKRETT, I^^D. — A. C. Kalafat has
awarded contracts for construction of a
300-car drive-in northwest of here. Howard
Pankratz will be in charge of design and engineering
and construction foreman will be
Charles Brinkman.
Al Boudouris of Theatre Equipment Co., received
the construction contract. The theatre
is slated for opening about the first of
October.
Maiden, Mo., Drive-In Started
MALDEN, MO.—Jim Ellis and Guy Haskins.
who are building a 400-car drive-in
on Highway 25 south of here, have awarded
the contract for RCA sound and projection
equipment and in-car speakers to the St.
Louis Theatre Supply Co. Construction has
been started with opening set for early next
spring. Herman Ferguson, interested in the
Liberty and Gem theatres, Maiden, will not
be connected with the drive-in.
To Build at Nauvoo This Fall
NAUVOO, ILL.—John A. and Elmer J.
Kraus, who have been working on plans for
erection of a new theatre here since early in
February, plan to start construction this fall.
Some of the equipment has been purchased,
they said. Nauvoo has been without a theatre
since the Mormon, operated by the B&B
Amusements, was destroyed by fire July 15,
1949.
Pittsfield, 111., Zoe Opened
PITTSFIELD. ILL.—Tlie new Zoe Theatre,
500-seat unit of the Armentrout circuit, was
opened Sunday (17), with "A Life of Her
Own." A fine crowd was on hand. Price scale
for the theatre is 50 cents for adults evenings
and 40 cents matinees. Children pay 12 cents
at all times.
Westrex Ships Four WE
Sound Units to Munich
NEW YORK—Westrex Corp. has shipped
four units of Western Electric recording
equipment to Munich, Germany, for use by
the office of the U.S. high commissioner
for that country.
Westrex had previously shipped 29 Western
Electric recording outfits to studios in
France, Italy, Switzerland, Belgium, the
Netherlands and Spain, and another 29 to
Great Britain.
ST. LOUIS
\7ariety Tent 4 will hold a luncheon meeting
at the Melbourne hotel September 28.
The tent has given up its regular clubrooms
on the second floor of the Melbourne but
has made arrangements for use of other
hotel facilities as the need may arise . . .
Maurice Schweitzer, manager for Monogram
and Allied Artists, returned from company
meetings in Los Angeles. Members of his
staff, including Bob Lightfoot, Sol Hankin
and Joe Howard, salesmen, and Bill Emas
are back from regional gatherings at the
Muehlebach hotel in Kansas City.
Charles A. Ricker, head of the Missouri
division of employment security at Jefferson
City, said that the wage credits of Missouri
workers called into the armed forces have
been frozen to protect their right to unemployment
compensation w'hen they return to
civilian life . . . Jimmy Wilson, 9-year-old
son of the late Bob Wilson who was owner
of the Palace, Jackson, Mo., when he died,
and grandson of R. Ken Wilson, present
operator of the theatre, is recovering from
a recent mild attack of polio. Jimmy's sister
Marilene is a student at Ward Belmont college,
Nashville, Tenn.
Bill McGoogan jr. of the Globe-Democrat's
reportorial and editorial staff, has been doing
motion picture reviews while Herb Monk is
on vacation.
Hugh Graham, owner of the Webster Theatre
and secretary of the Mid-Central Allied
Independent Theatre Owners, upped the admission
charge for juveniles from 10 to 16
cents, with a view toward controlling noisy
youngsters. The idea backfired, for on that
weekend he had more youngsters at 16 cents
each than under the old rate of 10 cents.
Adults pay 32 cents at the Webster, including
tax. Hugh agrees with Abram F. Myers,
Allied States chieftain, that prices should be
raised.
Exhibitors who are expected to attend the
big Allied States meeting at the William
Penn hotel, Pittsburgh, October 2-4, are A. B.
Jefferis, Piedmont, Mo., president of Mid-Central
Allied; W. H. Hoffman, Arthur, 111.,
chairman of the executive committee; Secretary
Hugh Graham of St. Louis and probably
Al Rosecan, Princess Theatre, St. Louis, and
E. H. Wiecks, Staunton, 111. . . Commonwealth
.
Amusement Corp., with headquarters
in Kansas City, had a convention at Holiday
House, Lake of the Ozarks. with some 70
persons in attendance.
Inclement weather has delayed opening
date for the Starlight Drive-In near Salem.
Mo., owned by L. L. Pruitt of Steeleville,
Mo., and Paul Hamaker, and the drive-in at
Rolla, Mo., owned by R. E. Carney of Rolla
and Harry Blount of Potosi, Mo. Final opening
dates are indefinite.
Exhibitors seen along Filmrow included
Jimmy Frisina. buyer, Pi'isina Amusement
Co.. Springfield, 111., here to participate in
the $15,000 St. Louis Open Golf tourney at
the Algonquin links, Webster Groves: Jack
Keiler and Bern Palmer, Columbia Amusement
Co., Paducah, Ky.; Forrest Pirtle, Jerseyville;
Tom Edwards and Frank Plumlee,
Edwards & Plumlee Theatres. Farmington;
Paul Mussey, Casey; Pete Medley. Sikeston:
Charley Beninati, Carlyle; Bob Marchbank.
district manager. Commonwealth circuit,
Washington; Dale C. Turvey. Pawnee; Harry
Miller. Festus; Ru.s.sell Armentrout, Louisiana;
State Senator Ed Long, Bowling Green,
interested in the Trojan Theatre, Troy; W.
T. Williams, Union; Tom Bloomer, Belleville,
and Mrs. Regina Steinberg, Madison.
Charley Goldman and his family are back
from a vacation trip to Colorado Springs,
Pike's Peak and Cheyenne mountain . . .
Lester Bona, Warner manager, was in Farmington,
Mo., to confer with Tom Edwards and
Frank Plumlee . Walsh, prairie district
manager for Warner Bros., visited Des
Moines.
Morty Gottlieb, local manager for Joe
Hornstein, plans to attend the gathering of
Century dealers at the Stevens hotel, Chicago,
October 7, prior to opening of the big
TESMA convention. He also will attend a
meeting of the Joe Hornstein organization
. . . Columbia salesmen will
the same day
get new company cars between now and
January 15. A choice of a Ford or Plymouth
is offered.
McNair Theatre, operated by Dave Nelson,
has installed high intensity lamps purchased
from National Theatre Supply . Rosecan,
Pi-ince.ss, is back from a fishing trip
to the famed Detroit Lakes section of Minnesota
...CD. Hill, Columbia manager,
was in Springfield, 111., on business.
^

. . . Richard
RESEARCH BUREAU
far
MODERN THEATRE
PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
9-23-50
Please enroll us in your RESEARCH BUREAU
lo receive information regularly, as released, on
the following subjects for Theatre Planning:
D Acoustics D Lighting Fixtures
D Air Conditioning q Plumbing Fixtures
D Architectural Service
n Projectors
n "Black" Lighting
n Projection Lamps
n Building Material
n Seating
D Carpets
D Coin Machines ^1 Signs and Marquees
D Complete HemodelingD Sound Equipment
D Decorating D Television
n Drink Dispensers D Theatre Fronts
D Drive-In Equipment Vending Equipment
D Other
Theatre
Sealing
Address
City
State
Subjects
Capacity
Signed ..:
Postage-paid reply cards for your further convenience
in obtoining information ore provided in The MODERN
THEATRE Section, published with the first issue of
eoch month.
Arrangements Group
Meets on MPTO Parley
ST. LOUIS—A .special met'ting of the arrangements
committee for Ihie Motion Picture
Theatre Owners of St. Louis November
convention was held Tue.sday (19) in the
offices of the An.sell Amu.sement Co. Attending
the meeting were Tom Edwards, Farmington.
Mo., president; Tom Bloomer, Belleville.
111., and Mrs. Be.ss Schulter, Joe Ansell,
Tommy James, Lester Kropp and Paul Krueger,
all of St. Louis.
This meeting followed a previous officer
and director confab at which it was revealed
that several major companies had promised
to have stars on hand for the November
affair.
The showmen at the earlier meeting also
discussed theatre participation in the Crusade
for Freedom campaign. Local theatres
began observations of the Crusade for Freedom
week Wednesday (20) through Tuesday
(26). Booths were put in theatre lobbies to
receive signatures on the scrolls to be flown
to Berlin and placed permanently in the
Freedom Shrine, which also will house the
Freedom bell. Funds collected in connection
with the drive will be used to e.stablish
civilian, nongovernment radio stations near
the Iron Curtain to combat Communistic
propaganda.
Volunteers were asked to man the theatre
booths.
The early meeting was attended by Edwards
and his partner Frank Plumlee, Pete
Medley, Sikeston, Mo.; Russell Armentrout,
Louisiana; Sen. Ed Long, Bowling Green;
Tom Bloomer, Belleville; Mrs. Regina Steinberg,
Madison; Harry Miller, Festus; Bill
Williams, Union; Bob Marchbank, district
manager. Commonwealth circuit, Washington;
Bess Schulter, Joe Ansell, J. B. Lueken,
Frank Speros, Paul Krueger, Lester Kropp,
Myra Stroud and David Barrett all of St.
Louis.
Hecklers Invade Hearing
On Drive-In Zone Change
UNIVERSITY CITY, MO.—Some 350
persons,
apparently recruited to make impossible
discussion of a proposed 700-car drive-in contemplated
by Councilman John A. Rohan of
the second ward and the Ansell Amusement
Co., heckled and jeered spokesmen in favor
of the $250,000 project and otherwise threw a
council hearing into turmoil.
A petition to rezone the site of the former
old Garden Theatre on Olive boulevard at
Midland boulevard to permit construction of
the drive-in had been presented by the owners
of the land. Councilman Rohan and the
Ansell Amusement Co. have an option to purchase
the site.
Opponents of the proposal argued that the
drive-in would tend to destory the values of
residential properties in the vicinity and that
the theatre would create traffic hazards and
otherwise be a "public nuisance." Then when
proponents of zoning amendment sought to
present their side of the arguments the crowd
began its heckling to make it difficult for
proponents to be heard.
No action was taken by the city council on
the rezoning request. Such a step is necessary
before the drive-in could be constructed.
Petitions said to contain 2.700 signatures opposing
the change also were presented at the
hearing.
INDIANAPOLIS
T\on Macleod, office manager, and Norman
Linz, salesman for Monogram, returned
from a one-day meeting in Kansas City . . .
J. V. Scully, Republic auditor, was at the local
branch . . . Alma Ballard is the new booker's
stenographer at Republic.
Mrs. Gertrude Chew, wife of Al Chew, RKO
booker, died at her home after a long illness
Hand. Melody Drive-In, Knox,
Ind., and George Banato, his associate, attended
the Indiana state fair with their
families . . . Roger Wright, who operates the
Madrid, Akron, has taken up insurance selling
as a side line.
Fletcher Brewer, operator of the State.
Lafayette, has taken his physical for the
navy . . . Realart will release "The Spirit of
Culver," military institute at Culver, and "The
Spirit of Notre Dame" in one package September
Irving Tamler, operator of the
30 . . . Fountaintown Drive-In, suffered minor injuries
when his car ran into a ditch on Road
52. He was on his way to Chicago to attend
a wedding when the left rear tire blew out
and he lost control of the car and went into
the ditch.
Exhibitors visiting Filmrow were Fred
Wagoner, Rees, Plymouth; E. E. Smith, Devon,
Francisville; M. Weinberg. Crescent-
Shelmar, Louisville; J. Allison. Dana, Dana;
R. L. Norton. Key, Red Key, and William
Studebaker. Logan, Logansport.
Install 80-Foot Marquee
SPRINGFIELD, ILL.—The Frisina circuit
is installing an 80-foot stainless steel marquee
on the rebuilt Roxy. The house is expected
to be open by November 7.
THEATRE CHAIRS?
JOE HORNSTEIN INC.
3330 Olive
can deliver
LUcas 2710 St. Louis
mOTIOn PICTURE SERVICE Cq
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St. Louis MPTO Applauds
Defense of Exhibitor
St. Louis—Tom Edwards of Farmington.
Mo., president of tlie MPTO of St.
Louis, recently sent tlie following letter
to Harry C. Artiiur jr., president of
Fanciion & Marco, Inc., after officers
and directors of the MPTO affiliate approved
the move:
"The board of directors of the Motion
Picture Theatre Owners of St. Louis,
Eastern Missouri and Southern Illinois
. . . voted unanimously that this organization
go on record as heartily commending
your action in replying to the thrusts
at exhibitors made by Joseph Mankiewicz,
president. Screen Directors Guild.
"We say 'replying to' instead of 'parrying"
the thrusts, as it is our opinion that
Mr. Mankiewicz will not accept your challenge
to make an on-the-spot study of
the facts as they exist today in exhibition.
"Individually and collectively, we are
in accord with your theory that 'longhair'
cinema art has victimized our boxoffice
and repeated doses of the sam

1
—
opportunity Knocks
Every Week
in BOXOFFICE Clearing House of Classified Ads
Summary of a Typical Issue:
"BOXOFFICE
15 offers of Used General Equipment
IS
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6 places to buy New General Equipment
Over the doors of most American
theatres a sign might be
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us every week to help us operate
more profitably."
21 theatres wanted and for sale
1
positions open and help wanted
Display Ids
Pay Well
12 specialized offers of equipment and supplies.
The low cost of small ads in regional
news sections appeals to
The cost is small. Only 10 cents a word
4 insertions for the price of 3.
more and more advertisers. Returns
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are beyond ordinary computation.
ASK FOR DISPLAY
RATES
FOR YOUR OWN SECTION
Use the Tremendous Circulation of
BOXOFFICE
FOR ADVERTISING THAT PAYS BEST
82 BOXOFFICE :: September 23, 1950

!
THE HAPPY BOSSES ARE BACK
...BY POPULAR DEMAND!
NOW! From the men and the company
who always deliver for you • • •
3 QUALITY PICTURES A MONTH
UHt^eax-
(Mtnedo^

. . The
. . Tlie
. . . Jake
CLEVELAND
.
prank Murphy, Loew's Theatre division manager,
and his wife Joan are vacationing
on the Massachusetts shore Henry
Waggoners of the Star, Amsterdam, whose
family has a new daughter named Camille
Anne . . . Mannie Glick. 20th-Fox salesman,
believes he can qualify for a chef's position
anywhere. He recently grilled a complete dinner
for 38 per-sons at a picnic.
Joanne Salo, daughter of Mrs. Pearl Salo,
cashier at the Habor in Ashtabula Harbor, is
a talented pianist and has been accepted as a
student at the Andrews School for Girls in
Willoughby . mother of George Davis,
Wellsville and Wooster theatre owner, died
at her home in Pittsburgh at the age of 79.
Oscar Ruby, chairman, screened the Amvet
disabled veterans' single reel "On Stage Everybody"
for local distributors and salesmen.
NSS has 18 prints of the subject which will
run day and date throughout the city without
clearance . . . "Kind Hearts and Coronets"
played to packed houses at the Fairmount
. . . "Our Very Own" held a .second week at
the Palace and "Sunset Boulevard" moved
from the State to the Stillman for a .second
downtown week.
Mrs. Joe Robins, wife of the Warren theatre
owner, became ill while here with her husband
and was confined all week in her Statler
hotel room ... It is reported that Ashtabula
theatres have upped admissions a nickel
without harm to the bo.xoffice . Dick
. .
Genuine ,Piamond
Wright. Warner assistant Ohio zone manager,
has a new Buick.
The 20th-Fox .salesmen soon will get new
Fords . . . "Ki.ss Me Kate," the Cole Porter
musical hit, opens October 2 for a one-week
engagement at the Music Hall of the Public
auditorium. The production is presented under
the auspices of Gerald Rado, representing
a local group headed by Max Axelrod of
Cleveland Concessions.
Nat Barach, NSS manager, reports
that in
spite of rising production costs, the price of
Christmas and New Year trailers will be the
same as last year . . . Ai-thur Speath, NEWS
photoplay editor, telephoned England to talk
with Lady Haworth. active member of Women
of the World, on the entertainment virtues
of "Louisa" and the importance of the family
type picture.
Weegee, Arthur Fellig, famous pre.ss photographer
will be here to take night pictures
of Cleveland to be used in a feature newspaper
story as part of the publicity campaign
on U-I's "Sleeping City" . . . Bill Gandall
of the U-I home office exploitation staff
was guest speaker at the opening fall meeting
of the Motion Picture Council of greater
Cleveland in the Higbee lounge. He stressed
the number of good screen products forthcoming.
Marshall Fine of Associated circuit and Irwin
Shenker of Berlo Vending were in Philadelphia
to attend the Brown-Eagles football
NOW FOR THE FIRST TIME
Every Theatre Owner Can Run
-OUR NEWEST PROMOTION-
"Make a slow night your best night" at no cost to theatre.
^^ HOPE CHEST
Umume
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ANDREW STONE 0>tumU
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. . Frank
PITTSBURGH
^ffr.
and Mrs. Michael Manos are vacationing
at Ocean City. Manos has been recuperating
after an illness. Their son Alex,
who recently joined the circuit after graduating
from college, returned from a vacation
at the seashore . Michael, a
son of Chris and Martha Michael of the
Rex on Carson street, southside, who attended
college in Mexico City this summer
to brush up on his Spanish, returned here
and will resume studies at Georgetown university.
He plans a diplomatic career.
. .
Farrell city council will collect a five-mill
income tax on residents and a ten-mill tax
on earnings of nonresidents employed in
New Haven,
the city effective January 1 . . .
where the bridegroom is a student in the
Yale law school, will be the new home of
Mr. and Mrs. Harold D. Field jr. The bride
is the former Joyce Rae Fineman, daughter
of exhibitor Archie Fineman . The Winograds
of Rochester, Pa., recently celebrated
the 19th anniversary of their Oriental and
the first birthday of their Family . . . Gable
at Sharon has resumed a seven-day weekly
policy after being closed parttime during the
summer.
Frank Weitzel, Pathe booker here 15 years
ago and who has been in booking-buying
SIGNS
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. . Included
Toledo Variety Aids
Union Station Fete
TOLEDO — A week-long civic celebration
starting Monday (17). marked the opening
of Toledo's new $4,000,000 Union station.
Variety Tent 30 was in charge of entertainment.
Mitch Woodbury, theatre editor of the
Toledo Blade, made a trip to Hollywood a few
weeks earlier, lining up film talent for the
week. Martin Harris, manager of the Paramount
Theatre, was head of the Variety Club
committee lining up the vaudeville entertain-
(nent.
Six Hollywood personalities participated in
the various events. Tim Holt, western star
from the RKO studio, was here for "Youth
day," on Tuesday, George Murphy of MGM.
was to be in Friday with Mitzi Gaynor. 10-
year-old star from 20th Century-Pox.
On Saturday Marta Toren from Universal
and William Holden from Paramount were to
ride in the giant parade and make appearances
on the stage in the station plaza in
both the afternoon and evening.
Toledo's native son. Danny Thomas, and
other screen stars were scheduled for a special
Hollywood stage show at 5 p. m. on Saturday.
Each day the plaza stage offered an afternoon
and evening show, featuring Fearless
Forest, aerial act: the Tip Top five-girl dancing
and roping team: Newt Lakem, trampoline
comic: Bob Stanley and his clever canines:
Danny Daniels, juggler: and Tubby
and Spatz, tumbling duo.
The closing show was followed by a public
dance in the plaza, with emphasis on square
dancing.
Ted Mack and his Original Amateur Hour
appeared Thursday, in the Sports arena.
The program included daily two-hour train
rides around the city, luncheons in the station,
daily band concerts, and a beauty contest.
Some Drivers to Receive
Tickets to Film Shows
STURGIS, MICH.—Tickets to theatres instead
of tickets to court will be handed out
by Sturgis police officers to some people
during a two-week period. Chief Alvin Dobberteen
announced. The tickets will be good
for admission at the Strand and will be
given to drivers who show courtesy to pedestrians
and other drivers. Fifty tickets for
the campaign have been donated by Col. M.
C. Newman, proprietor of the Strand.
"We hope in this way to call attention to
the fact that safe and courteous driving pays
off." Chief Dobberteen said. "We also hope
that drivers will make courtesy a habit in
Sturgis."
MGM to Show Four Films
NEW YORK — MGM has set four new
tradeshowings. one for September and three
during October. The September showing will
be "Dial 1119." with Marshall Thompson and
Sam Levene, on the 27th. The others: "To
Please a Lady." starring Clark Gable and
Barbara Stanwyck." October 3: "The Miniver
Story," starring Greer Garson. Walter
Pidgeon, John Hodiak and Leo Genn, October
4. and "Two Weeks With Love," starring Jane
Powell and Ricardo Montalbari, October 10.
LOUISVILLE
JUlr. and Mrs. A. N. Miles, owners of the
Eminence (Ky.) Theatre, left for the west
coast on a five-week vacation which will include
a stay in Hollywood . . . Phil Thompson,
co-owner of the Strand in Edmonton, has
purchased the interest of M. H. Sparks and
now is sole owner. Sparks, co-owner of the
Veteran's Theatre in Tompkinsville. has
bought up the entire interest.
Guthrie F. Crowe, president: Andy Anderson
and Katie Overstreet will represent the
KATO at the TOA convention in Houston
Huber. purchasing agent for the
Fourth Avenue Amusement Co.. plans to
take in a Notre Dame football game at South
Bend before journeying on to Chicago to attend
the TESMA trade show and convention.
Exhibitors on the Row: W. L. Wildrick, New
Washington Theatre: George Peyton, Griffith,
La Grange, Ky.: J. A. Ball. Bell Vista
Drive-In. Springfield, Ky.; H. M. Ferris, Bonn,
Bonnieville: Hugh Kessler, Pal, Palmyra,
Ind.: C. K. Arnold. Arco and Melody.
Bardstown: Bob Harned. Theatair, Jeffersonville:
R. H. Totten,
. View Drive-In,
Pendleton: Richard Bernard, Sunset Drive-In,
Bowhng Green.
Charlie Wells of the Falls City Theatre
Equipment Co. here, well known in local and
national bowling circles, is getting off to a
good start this season, and so far is scheduled
16
to roll in three major leagues. After the season
gets well under way, Charlie will be rolling
five nights a week, if not seven as he has
done in former years . . . Falls City reports
installations of the new Starke Cycloramic
Screens in the following theatres recently:
New Ace Theatre, Brandenburg: Marion Theatre,
Auburn: Nicholas, Nicholasville.
The weekend stage shows, which have been
given weekend trial runs at the downtown
subsequent run Savoy by Manager Peg Stevens,
seem to be clicking and the runnings
are to be extended for an indefinite period,
according to Mrs. Gratia Locke, co-owner of
the Savoy . in the equipment to
be installed in L. D. Bale's and Phil Thompson's
new Twin City Drive-In, now under
construction in Horse Cave, will be; Motiograph
projectors, sound and generator. Forest
electronic projection lamps, Motiograph incar
speakers, Kollmorgen lens and Star concession
equipment.
Tries Early Second Run
DAYTON—The Palace tried something
new. "Broken Arrow," which played Keith's
two weeks earlier, was offered on a double
bill with 'Night and the City" at advance
prices for four days. Usually, second-run
theatres are at least four weeks behind the
first
runs.
REASONS WHY
THEATRE EQUIPMENT COMPANY
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DRIVE-IN THEATRE*
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flOXOFFICE :: September 23, 1950 87

. . . Jack
. , Nate
. . . Phil
. . Larry
DETROIT
Otanley Fisher postcards from San Francisco,
that he saw 20th-Fox shooting scenes for
"Tlie House on Telegraph Hill," with Valentina
Cortesa and William Lundigan . . .
Robert E. Langdon, former operator at the
Moran, has moved to Brown street in Flint
Krass is incorporating Arc Enterprises
for his new house.
. . . Eugene R.
Leonard Soskin now has two partners under
his new setup. Kal and Alan K. Soskin . . .
Sam Carver, founder of the Michigan Independent
Theatre Owners, has moved to the
State at Harrisonburg. Va.
Hass. former operator at the Amsterdam, who
was stationed at the Charleston naval base.
has moved to Mobile . . . Julius Fischer of the
ThealrpSign and Marquee Maintenance
/^n^
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DONOHUE SEATING SERVICE
7119 Webb Ave. Detroit 4, Mich.
Phone Webster 3-5424
Rogers has moved out on Hartwell avenue.
. . . John
Herbert Boshoven, Grand Rapids exhibitor,
was a candidate for state senator
Guiton. formerly with various Detroit houses
with a background of foreign and art policy
experience, is new manager at the reopened
Coronet . Kaufman, operator at the
Dearborn Drive-In. is turning his bone china
and figurines hobby into a real business . . .
George G. Zannoth. theatrical architect
formerly with the Albert Kahn organization,
is moving to new independent offices at suite
714, Fox Theatre building.
Henry J. Dubiel, whose family formerly
owned the Graystone. has been named assistant
manager for the Krass circuit . . . George
Turner, formerly of the Garden, has been
named Colonial manager by Boris Bernardi.
Midw-est circuit supervisor, replacing Carl
Kaufman, who left because of illness. Joseph
Flanagan is the new relief manager for the
circuit, in place of John Maruska.
Clarence W. Jones, projectionist with WJR.
is back on the job after ho.spitalization for a
foot infection . . . Sympathy to Charles Dietz
of MGM upon the death of his mother . . .
Charles A. Garner, who recently retired from
the roadshow field to convalesce from a heart
ailment, is returning as manager of the Garden.
. . . Bonnie Brandes is the new
Ray Schreiber, Midwest circuit chief, is
back at his de.sk after a long illness . . . Ben
Rosen, manager for Confection Cabinet, left
for an executive conference in New York.
Mickey Zanet is theatre specialist for the
company
agent at the Fox. with Sonya Kondritzer handling
advertising, in place of Betty Smith
and Doris Roeder.
James Velde, formerly with Paramount
here, is returning from Des Moines, where
he was manager for Eagle Lion Classics, to
a
take the same post here, succeeding George
Lefko . Bennett has moved the offices
of Theatre Trucking Service, Inc., servicing
the local industry, from a store on
Clifford street to a suite on the seventh floor
of the Film Exchange building.
George Atkinson was in town on preadvance
exploitation for "Petty Girl" . . Irving
.
Sochin. special films chief for Universal, was
Jerry Michalak is captaining a
a visitor , . .
new women's bowling team from Theatrical
Post Auxiliary. Other players are Pat Melvin,
Ruth McDavitt, Betty Duvon. Leona Evangelista
and Marie Gieb . . . Gil Lubin's oldest
.son Edgar has returned to Santa Barbara
Naval hospital, after seven weeks in Veterans
hospital at Dearborn.
W. J. "Pop" Stolz displayed unknown talents
as a chef at the Legion installation party
. . Al Dezel has been
Schare has gone on the road for
the Ford Motor Co. for four weeks, with boss
Max Blumenthal returning to work in his
absence . . . Helen Hinds of Allied Films is
the first local filmite to have her husband
tapped for the army .
confined at home by a severe cold.
. . .
Herb Schilds, Bill Kent. Bob Haskins and
Walter Corey of Monogram headed into New
York City for a sales meeting . . . Earl England
of MGM has been resting at home on
his vacation Bud Harris, Oakland circuiteer.
and Mort Christensen, Muskegon exhibitor,
Bob Parsons
were Filmrow visitors . . . of Warners was vacationing in Washington
after a weekend in Canada.
. . Victor
Frances Tucaur, assistant cashier at Warners,
got a new car and immediately left on
Ben Helfman is reported
a vacation tour . . .
selling the Model to a new owner .
Hill of the Ecorse is moving out to Dearborn.
He is one of the few postwar English newcomers
to the local industry . . . Harry R.
Berns of the National is remaining in Chicago,
where he has been for two months because
of his daughter's illness.
Detroit Coronet to Run
Three Rank Pictures
DETROIT—Albert Dezel and Leon Weingarden,
who operate the new Coronet Theatre,
signed a contract with Irving Sochin,
representing the J. Arthur Rank Organization,
and Ben Robbins. U-I manager here,
to exhibit "Rocking Horse Winner," "Run
for Your Money" and "Tight Little Island."
John Guiton, long experienced in the managing
of art and foreign policy theatres, has
been appointed manager-director of the Coronet
Theatre.
Quiet . . . dependable ... cool as
[h..
a cucumber ... and not expensive.
A pretty picture ! What more could you ask? Why not go steady with
Motiograph: It'll last for years. Make a date through a Motiograph dealer.
RINGOLD Theatre Epuipment Co.
lOS Michigan Street. N. W. Grand Rapids 2. Michigan
Teleobone Glendale 4-8852— Niqhts and Sundays 3-2413
FLOWERS for
Every Occasion
LORENZEN'S
DETROIT'S THEATRICAL FLORIST
TOwnsend 8-6232
16457 Woodward Ave., Detroit 3, Mich.
DRIVE-IN THEATRE DITMCO DRAG BROOM
uravtl-covrml
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Kaii^.is City.
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88 BOXOFFICE :: September 23. 1950

'
SK.HVING
—
Allied of Michigan
To Meet at Detroit
DETROIT—The annual convention of Allied
Theatres of Michigan is slated to open
Monday (25) in the English room of the Hotel
Book Cadillac, with a general business session,
followed by a luncheon at which Trueman
Rembusch, Allied States president, will
talk. Abram F. Myers, counsel for national
Allied, will take the spotlight in the afternoon,
with a report on current industry problems.
Feature of the convention will be a special
session exclusively for drive-in operators on
Monday afternoon. Louis Parine. manager of
the Gratiot Drive-In, will act as moderator.
Other authorities on drive-in construction
and operation also will talk before this group.
Final business session and election of officers
will be held Tuesday morning.
Extensive entertainment plans have been
made. A cabaret party will be given at the
Elmwood room in Windsor, Canada, Monday
night, and a Detroit Tigers ball game will
be offered Tuesday afternoon. President Ed
Johnston of Bay City will host the convention
at a cocktail party at Variety Club Tuesday
evening, with the annual banquet following
in the Arabian room of the Hotel Tuller.
George Mui-phy of MGM will be guest of
honor for this event.
Ladies attending the convention will have
a luncheon Tuesday at Devon Gables tea
room.
Marjorie Crossland has been given a character
role in "Lights Out" by Universal.
Your Best Buy!
The New ROYAL
Popcorn Machine
World's Finest and Most Beautiful Machine.
It is Breath-Taking. Words and Pictures connot
describe it. It must be seen! Come in
and examine it. Many New Features.
We trade! Come in! See it work!
It will amaze you!
Built by men with the know how. The some
men who built the world's fastest selling
machines for over 25 years.
I have sold Popcorn Machines in Michigan
for more than 22 yeors. My slogan was that
when better machines were made I would sell
them. I am positive that day has come.
Beouty Sells. Keep up to date. Make corn
better, faster ond at less cost.
Real buys in used trade-in machines. 25
years in the business is your Guarantee.
M. E. TOP' KLINKEL
fxc/us/Ve Michigan Distributor
401 Crandall Albion, Mich. Phone 4450
'TRAMP' PARTY IN CINCINNATI—Midstates Theatres owners Robert Libson
McCrea, star of
and Maurice White welcomed Leonard Goldstein, producer, and Joel
"Saddle Tram-p," to Cincinnati for personal appearances recently. They are seen here
at a reception. Left to right: Libson, McCrea, Goldstein and White.
Theatrical Post Officers
Installed at Detroit
DETROIT—New officers of the Russell
Johnson Theatrical Post 371 of the American
Legion were installed at a midnight banquet
at the Labor Temple here. The event was
attended by wives of Legionnaires, a number
of representatives from other posts and a few
special guests.
Harry Carson, past commander, was installing
officer and master of ceremonies, assisted
by Sam Comella and Max Kolin, and introduced
the procedure of formal ritual in a separate
session, making the evening primarily
a social affair.
George S. Fredericks, former manager of
the Times Square, is the new commander,
succeeding Welber Haartge of the Midtown.
Other new officers are senior vice-commander,
Morris Katz, Telenews; junior vice-commander.
George R. Turner, manager. Colonial:
adjutant, Welber Haartge; finance officer.
John W. Yellich. Stanley; historian, Harry
R. Herns. National projectionist: chaplain.
Francis A. Tiernan, WWJ-TV: sergeant at
arms, Clifford C. Vericker, Greenwood: executive
committeeman. Jack Dickstein, Michigan
State fair.
John H. Young Is Stricken;
Detroit Film Salesman
DETROIT—John H. Young, a member of
Filmrow here for one-third century, died recently
following a long illness. For twenty
years he was a salesman for Paramount and
formerly was with Vitagraph and subsequently
as branch manager for Warners and
Columbia.
Friends who served as pallbearers were
Edward Stuckey. Eddie Murphy, John Himmelem,
Jack Thompson, Robert Lamb and
Mike Simon,
Young is survived by his wife Elsie.
Funeral services were held at the 'Harper-
Mulligan Funeral home.
RKO Acts to Youngstown
YOUNGSTOWN—Tlie Palace will play
RKO vaudeville again this season. First show
was booked for three days, opening Monday

HART BEATS
By HARRY HART
•PHE ^fEW ELLIS DRIVE-IN at Clarksburg,
W. Va., was carved out of the side of a
small mountain. It has
an air conditioned restaurant,
and concession
center. Louis Ellis,
one of the five Ellis
brothers who owns it,
said he is going to put
in a large playground
in place of the small
one now in operation
and equip it with a
miniature train and
ponies. The other
brothers are John.
Sam, Frank and Joseph. The accompanying
photo shows a rear view of the restaurant
with the roof garden where patrons may
dine and watch the show. The entire grounds
are black-topped.
The Lovett & Co. has installed 200-in-car
heaters at the Ellis, the first installation in
the Clarksburg area. Lovett distributes De-
Vry 35mm and 16mm equipment.
* * *
C. W. Snyder of Snyder Theatres, West
Park, also has a roof garden on top the concession
building of the drive-in he operates
near Clarksburg. Several cars were on the
grounds when I called there in midafternoon,
and I wondered what was going on. Then I
noted several groups of picnickers at tables
in the picnic grounds. Children were riding
the ponies. The site comprises 36 acres, which
he is developing into a recreation center with
a lake and other attractions. The site is beautifully
wooded. He commented that the redbirds
keep the refuse popcorn picked up. He
has been a BOXOFFICE reader for years.
» • «
Charles E. Warner and his wife Dale proved
generous hosts at their beautiful Skyline
Drive-In that is situated on top of a mountain
with a beautiful lake at the bottom. He has
a television lounge in the concession stand
with an aerial high enough to pick up telecasts
from Pittsburgh. The Skyline zoo contains
several breeds of monkeys in circus
w.
wagon.s, bird.s and .several baboon.s. A long,
winding road leads up the mountain to the
drive-in ramps.
Warner recently installed high intensity
lamps and a generator.
• • •
The Sun.set Drive-In near Meadowbrook
was the first or second constructed in the
state, according to Manager Lorenzo Bermexo.
This was the fourth season of operation.
* • *
Madge Stout, manager of the Robin.son
Grand in Clarksburg, has been with the theatre
25 years. She bought 40 spots on the
radio to proclaim "Sunset Boulevard."
• • *
Manager Chuck Passinger of the Warner
Theater in Morgantown commented he had
many new customers following installation of
air conditioning early in the summer.
The Town and Country Drive-In is a family
operation. Owner William Coburn runs the
projection room, his sister handles the boxoffice
and his wife operates the concession
stand. It is about eight miles from Morgantown
in a lake region.
A scant half-mile away from the Town
and Country is the beautiful Oaks Drive-In,
opened this year by C. R. Mapel and George
H. Sallows. They will add a patio after closing
this fall.
* * *
George Anderson of the Anderson Theatres
at Kingwood complained of high film rentals,
commenting that the film companies are
"killing the goose that lays the golden eggs."
Robert Coffman, controller for Anderson,
pointed to red ink on his reports denoting
losses on recent showings.
* * *
George H. Sallows of the Morgantown
Amusement Co. voiced pleasure with the operation
of the Oaks Drive-In. The firm also
operates the Morgan and Metropolitan in the
college town. Dora McLaughlin, publicist for
the two theatres, engineered prolific tieups
on "The Black Rose."
Alex Christy, a college student and projectionist
at the Metropolitan, was eagerly
.\ rear view of the restaurant and concession building at the Ellis Drive-In near
Clarksburg, W. Va., showing the roof garden.
zr
awaiting installation of new Simplex XL
heads. Mildred Windel, manager of the Morgan,
was delighted with patronage on "Cheaper
by the Dozen." M. C. Peck, manager of the
Metropolitan, keeps the hou.se in spic and
.span condition.
• • •
Carl Culp, one of the three brothers who
opened the Pineview Drive-In near Reidsville
recently, reported that his fireworks display
on Labor day night packed the crowds
in. A long driveway took care of the many
cars. The brothers also operate a u.sed car
lot in Morgantown.
• w •
Don Shultz, manager of the Lee Theatre
in Fairmount, W. Va., and a director of the
West Virginia Managers A.ss'n., and theatre
owner Columbus Harr were at the Lee when
I called. The Lee is built of steel and concrete
and is fireproof. Tiled restrooms. offices and
lounges are located on the lower level of the
house.
• * •
The Westover Drive-In, Westover, W. Va.,
was closed by Manager Sam Bell for two
days due to the death of his sister Rosie
Farace, who was vice-president of the corporation.
Bell is president. The Westover first
opened on July 6 as a family situation. It
is equipped with a concessions stand which
has a glass front overlooking the screen.
• * •
R. F. Hanson and John B. McDonald, operators
of the small Ridgedale Drive-In, Uffington,
W. Va., have made a house-to-house
canvass of their neighborhood, a rural' area,
and have succeeded in building and holding
patronage for the outdoor situation. Both men
attend the university in nearby Morganton.
• * *
One of the most unusual drive-ins we had
seen was Baker's Air Park near Burlington,
operated by D. S. Baker. The outdoor house
has a complete park with swimming, a picnic
area, cabins, and even an airport located
across the road. Baker sends a plane up with
banners to advertise the shows. The drivein
also has a restaurant, which opens at
9 a. m. and remains open until midnight. It
is located at the back of the theatre and the
owners plan an enclosed patio on top of the
concessions building from which patronage
can see the show while dining.
The screen tower of the drive-in is mounted
on two live Sycamore trees. A moonglow
lighting system has been added and Baker
said it had increased busine.ss. The drive-in
charges $1 per car plus federal tax at all
times, making the total $1.20 per car. regardless
of the number of passengers.
• * «
We traveled through rain across beautiful
mountain country to Oak Hill, W. Va., where
we saw Grant Thomas, who manages the
Fayette at Fayetteville, W. Va.. and his brother
Malcolm, who manages the King in Oak Hill.
The King is being reseated.
• • *
Paul Swinger of the Salem Drive-In. Dayton,
said that the pole on the theatre's moonflow
lighting system is 100 feet high. He said
patrons had expressed satisfaction with the
lighting system.
At the Sherwood Drive-In, Dayton, the
screen attraction was "Father of the Bride"
and the owners were turning cars away.
Louis Levin and his brothers Allen and Sam
own the Sherwood and two more outdoor
houses at Springfield. They are finding give-
90 BOXOFFICE :: September 23, 1950

. . . Celebration
aways good drawing cards. They give away
a 35-piece china dinner set twice each week
in addition to other nightly awards. Louis
said he had found it also pays to greet
patrons personally.
Ruth Smith, manager of the Miami Drivein,
Dayton, was checking speakers and
watching the timing of the show to see
that features and cartoons started on time.
She said the theatre operates on a threeprice
range, one for children, one for students
and one for adults. The theatre also
has accommodations for walk-ins.
Head projectionist at the Miami is R. J.
Corrigan, who said that the theatre has two
projectionists at all times. In the last two
years the Miami has never had a film failure
for more than two minutes, Corrigan
said, adding that the two-minute shutdown
had occurred only once.
Woods Scorns Belief
In Soviet Promises
COLUMBUS—Scoffing at the belief in Russian
promises not to distort American films
for propaganda purposes, P. J. Wood, secretary
of the Independent Theatre Owners of
Ohio, replied to a letter written by Kenneth
Clark, information director of the Motion
Picture Ass'n. of America, and published In
the Columbus Dispatch. Clark's letter was in
reply to Wood's previous attacks on the sending
of American films to Russia and its satellites.
"In our present state of turmoil," wrote
Wood, "it is certainly refreshing to note that
there exist good Americans like yourself and
Eric Johnston who believe in the promises of
the Soviet government. For this childish belief
you both have earned the everlasting
gratitude of the parents of those boys who
have been cut down in Korea by Russian
bullets.
"The highlight of your letter is the statement:
"There's been no evidence I've seen
from any source that these films have been
butchered to make anti-American propaganda.'
I can well imagine the large number of
American spies you have checking the Russian
theatres to ascertain if the Soviet government
is living up to its promises to Mr.
Johnston. It would be interesting to read their
reports, which I presume come to you written
in white ink or invisible paper.
"Considering the present plight of the
American theatres, your statement that in the
satellite countries, 'a theatre presenting an
American motion picture is jammed to the
roof and a queue is waiting outside.' will
bring tears to the average American exhibitor.
I think you owe it to the latter to name
the pictures so that they might show the
same ones and thus be given at least an
even break with Uncle Joe's boys."
In Clark's letter to the Dispatch he denied
that any American films were being sent
to Russia. He did say that the export association,
compo-sed of leading U.S. producers
and distributors, had been sending American
films to Soviet satellite countries in eastern
Europe. Clark said that Eric Johnston's negotiations,
initiated two years ago, for the
showing of U.S. films in Russia were pending.
COLUMBUS
'TJowntown theatres increased matinee raies
from 39 to 45 cents, effective September
21. This follows the recent 5-cent increase
in neighborhood admissions. Evening prices
at downtown houses will not be advanced
of Ohio's 150 birthday will
start March 1, 1953, and continue for nine
months, according to Erwin C. Zepp, executive
secretary of the Ohio Sesquicentennial
commission. Ohio's first legislature was organized
March 1, 1839. The commission will
meet October 6 in Columbus with its various
committees to start drafting plans for the
celebration. A traveling exhibit like the
Freedom Train may be part of the celebration.
Board of directors of the Independent
Theatre Owners of Ohio will meet here September
26 to discuss various matters, including
the part the organization may play
in COMPO. Details of the convention of the
organization, to be held November 13-15 at
the Netherland-Plaza, Cincinnati, also will
be discussed. The state convention originally
was announced for September ... P. J.
Wood. ITO secretary, returned recently from
a week's freighter cruise on the Great Lakes.
R. H. "Doc" Manley, Cleveland builder
and operator of drive-ins in the U.S. and
Canada, was a recent guest of Kroger Babb
and Jack Thomas of Hallmark Productiorts
at Babb's Intermission cottage at Buckeye
Lake. Babb has signed Ern Westmore to do
a film for women only, "Secrets of Beauty,"
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for Hallmark roadshowings. Part of the film
will be in Technicolor. It will go before the
cameras in November. Westmore worked for
Babb in "One Too Many."
P. J. Wood asked that exhibitors who have
. . Florine Gosser, cashier
raised their prices report to him any reaction
voiced by their patrons so he can pass
it on to members of the Independent Theatre
Owners of Ohio .
at the Gallon, Gallon, Ohio, has returned
to work after several weeks' absence following
an operation . . . Charles P. Alcorn,
assistant manager of the Gallon and acting
president of the Klwanis club, has been appointed
disaster committee chairman of the
Gallon chapter of the Red Cross.
George Halliday, Loew's Ohio projectionist,
was married to Helen Rochester. The Hallidays
are living at 660 West Broad St.
Wahoo Legal in Kentucky
FRANKFORT, KY.—Wahoo has the approval
of the attorney general's office. A.ssistant
Attorney General William P. Simpson
ruled drive-ins may put on the game and give
prizes to winning patrons without violating
the state antilottery laws. Simpson's opinion
went to Warren Enterprises, Bowling Green.
Kirby Grant to Tangs'
Kirby Grant will star in Monogram's "Fangs
of the North," which Lindsley Parsons will
produce.
I mi -^HfflHmffl ~
ADVANADS CO. FILM BLDG. • 2108 PAYNE AVE.
CLEVELAND 14, OHIO
OFFICE OR DESK SPACE TO RENT
ixcellent location for anyone contacting show business, or anyone
seeking central downtown location.
Write or phone c/o BOXOFFICE, 1009 Fox BIdg., Detroit 1, Mich. Phone WOodword 21100
i
BOXOFTICE September 23, 1950 ME 91

——
Taney Panfs' Holds
Lead in Cincinnati
CINCINNATI—Gro.s.ses were slightly lower
last week. "Fancy Pants," scoring 125 in its
.second week, was the leader.
(Average Is 100)
Albee—Summer Slock (MGM), tn6 wk 100
Car-iiol—Fancy Pants (Para), 2nd d I, wk 125
Grand— A Ufe of Her Own (MGM) 120
Keiths— Saddle Tramp (U-I) _ ICO
Palace— Union Station (Para) 100
READY FOR DRIVE—All ready to take booking dates for the Monogram Salesmcn-Bookers
Drive set for tlie week of October 22-28 are, left to right: Sol Gordon,
salesman: Carl Scheuch. currently celebrating his 20th year in association with Nate
Schultz, Monogram franchise owner, and Nate Gerson, booker, at the Cleveland exchange.
The large pads they are holding are for the hearty response they anticipated
from the exhibitors in the territory.
Mrs. Rosie Farace. 52, Dies;
Westover Airer Official
MORGANTOWN. W. VA.—Mr.s. Rosie
Farace. 52. vice-president of Westover Drivein.
Inc.. died in Mercy hospital, Pittsburgh.
after an illness of several weeks. Surviving
are the husband Felix, sons Aiithony of
Mount Morris and Dr. Patrick J. of Westover,
daughter Jeanette. brothers M, J.. Sam.
Nick and Anthony Bell, all members of the
outdoor theatre corporation, and Angel and
Sullivan Bell and sisters Mrs. Yoland Carido
and Mrs. Anna Jeffries.
Mrs. Farace's son Pat is secretary of the
Westover Drive-In. Inc. The outdoor theatre
remained dark for several nights in respect
to her memory and the other businesses of
her brothers were closed. Services were held
at St. Teresa's Catholic church and burial
was in East Oak Grove cemetery.
Schine Ohio Men Confer
MARION, OHIO—A Schine Ohio zone
managers' meeting was held here last Thursday
(141 to discuss fall product and selling
policies. Presiding was Gus Lampe, general
circuit manager. Others present: Harold
Raives, Ohio zone manager; W. E. Eckard
and George Cameron, district managers, and
managers of Schine theatres in Ashtabula,
Bellefontaine, Bucyrus, Delaware, Kent, Ravenna,
Mount 'Vernon, Norwalk, Shelby,
Van Wert, Tiffin, Wooster, Picqua and Athens.
^IVMACK MAICC y
THEY KNOW HOW !
BEST BY TEST
QjuidaiA,
THAN THE REST
^EXT TIME ORDER FROM^
CHICAGO
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FILMACKI
NEW rORK
619 WS4lhS>
Butler Airer Accounting
Is Ordered by Court
BUTLER, PA. — An order, requiring the
owners of the Butler Drive-In to file accountings
of the operations of the Route 68 amusement
place wtihin 30 days, has been handed
down by Judge William B, Purvis. Parties to
the proceedings are Aven B. Caldwell. Renfrew;
William L. Schultz. Butler, and Dr.
R. B. Herrick. Grove City, owners of the theatre.
The audits are to cover the period
since William H. Cunningham. Butler accountant,
took over the drive-in. Each of
the parties re.served the right to file exceptions
to any item they feel may require evidence
to sustain. The parties agreed at the
hearing that the audits be made.
If further testimony is required, the court
may hear the matter or refer it to an auditor
for final disposition. The question is whether
or not Caldwell and Schultz own greater Interests
in the business than they acquired
by written agreement of ownership in which
each was supposed to own the following
shares: Herrick. 51 per cent, and Caldwell
and Schultz 49 per cent jointly. The latter
two take the position each of the three
men owns a third of the business, that sometime
after the theatre was opened, Herrick
promised both Caldwell and Schultz a larger
interest in the enterprise than they originally
owned. Herrick insists the original arrangement
remains in force.
Herrick, owner of several similar theatres
at the time he opened the drive-in near
Butler in 1947, operated this theatre until
1948, when, it appeared from the testimony,
the theatre acquired an indebtedness of $45,-
000, which has been reduced by Cunningham
to $9,000 out of the receipts of the theatre.
Both Caldwell and Schultz in the meantime
have been paid salaries of $50 a week, the
evidence disclosed.
Dell A. Mead, 68, Stricken
DETROIT—Dell A. Mead. 68. former circuit
executive, died at his home recently following
an illness of two years. He retired
from business in 1947, but formerly was a
vice-president and director of the Munz Theatres
chain, owning, among others, the Century,
Annex and Riviera, He is survived by
his wife Nina and two children.
'Black Rose' Scores 150
In Pittsburgh B«w
PITTSBURGH—Attractive product brought
out the cash customers. Four new releases
scored hits and won holdovers. Top money
went to "The Black Rose" with 150 at the
Harris.
Fulton—Broken Arrow (20th-Fox) 135
Harris—The Black Rose (20tll-Fox) 150
Penn—Summer Stock (MGM) _ 140
Stanley—Tea for Two (WB) 105
Warner—Kiss Tomorrow Goodbye (WB), 2nd
6. t. wlc 70
'Boulevard' and Other First Runs
Disappoint at Cleveland
CLEVELAND—Disappointment was the
keynote of the week's downtown business
last week. With great things expected of
"Sunset Boulevard." "Our 'Very Own" and
"Johnny Holiday." none of them made local
boxoffice history. The biggest disappointment
was "Sunset Boulevard" at the State,
ending its first week on the main stem with
a take of 115 per cent. At the Palace. "Our
Very Own" also struck a rating of 115 per
cent, but was held over a second week. "Johnny
Holiday" rolled into the Esquire and out
again within seven days with a low 60 per
cent. "The Black Rose." however, made a
fine showing for the second successive week.
The weather was clear and warm, but business
dropped from the previous excellent
holiday w'eek.
Aller.—The Black Hose (20lh-Fox), 2nd wk 120
Esquire—Johnny Holiday (UA) 60
Hippodrome-Tea ior Two (WB), 2nd wk 65
Tower Mall—Heart of Vienna (Dist.); The
Magic Voice (Disl.) HO
Palacc^Our Very Own (RKO) 115
Ohio—Abilene Town (Realart); Guns Ablazing
(Realart)
MO
State—Sunset Boulevard (Para) 115
StiUman—Sununer Slock (MGM), 2nd d. t. wk 85
'Black Rose' Scores 175
In Detroit Fox
DETROIT—Business held its own here,
with the boxoffice differences between strong
and just average picture standing out. Detail
for week ending September 14
Adams-Three Little Words (MGM). 4th wk 85
Cinema—Henry V (UA), 2nd wk 90
Fox—The Black Rose (20lh-Fox) 175
Madison— Sunset Boulevard (Para), 3rd d. t. wit..., 100
Michigan—Tea for Two (WB); County Fair
(Mono) 120
Palms-Stale Kiss Tomonow Goodbya (WB),
2nd wk 90
United Artists Saddle Tiomp (U-I), Bookie Fireman
(Col) 95
An Outstanding Building Service Agency
For Indoor and Drive-In Theatres.
VOGEL BUILDING COMPANY
Liberty Theatre Building
Wollsville, Ohio Phone: 74
92
BOXOFFICE September 23, 1950

. . Walter
RKO Theatres Heads
Plan Fall Campaign
CINCINNATI — RKO Theatres executives
met with local circuit heads and managers
of RKO houses in Columbus and Dayton in
connection with the chain's fall and winter
attendance drive in October, November and
December.
Sol A. Schwartz, executive vice-president
of RKO Theatres and head of management
for the company's theatres, led the contingent,
which included William Howard, his
assistant; Harry Mandel, national director of
advertising and publicity; Mathew Polon,
head of the booking department; Robert
Sherman, head of film buying, and James
Roth, assistant to Howard.
Local executives included Joseph Alexander,
division manager; Nate Wise, publicity director;
Stanley Jacques, branch manager, RKO-
Radio, and managers of RKO houses in Cincinnati,
Columbus and Dayton. RKO Theatres
nationally is inaugurating a drive to
step up screen and stage entertainment for
the last three months of the year. Last week
division managers attended the kickoff meeting
in New York City, where plans were outlined.
Schwartz expressed confidence in the future
of the industry, saying; "You like to hit
the ball when you're hot; the last few months
have shown a trend that is at least warm,
so we decided to keep the momentum going
with this meeting, one of several to be held
with theatre managers all over the country."
Schwartz expressed the opinion that films
and television would, after initial competition,
settle into separate spheres of entertainment
with room for profit in both. He feels the
impact of television on the film industry
differs little from a similar impact from radio
a generation ago.
A contest offers prizes to managers, publicity
men, assistants and theatre personnel
for suggestions and ideas. From here the
group left to hold a similar meeting in Chicago.
Phila. Theatre Promotes
Equipment for Reopening
PHILADELPHIA — David Altman, manager
of the New Mayfair. a neighborhood
house, recently reopened the theatre with
a campaign to publicize new RCA equipment
installations. Altman called the campaign
"Improvements by the Dozen," in conjunction
with the run of "Cheaper by the Dozen."
The campaign included a week's daily insertions
of 30-line advertisements in leading
newspapers and local distribution of reproductions
of the ads. Copy contained the
"dozen" slogans. Also featured were a new
RCA sound system, a larger RCA screen, two
Brenkert projectors, new International seats,
RCA carpeting, interior and exterior decorations,
restrooms, a new- stage, and the new
Altman management. All RCA equipment
was purchased through Harry Blumberg, independent
RCA theatre supply dealer in the
area.
Altman said that "a great many of our
patrons were as interested in seeing the improvements
we had made for their comfort
as they were in seeing the film."
VIRGINIA
Tirheeling; theatres are following the national
trend of increased attendance, indicating
that the ticket-buying public is responding to
the industry's promise of better movies, writes
. . Gov.
. .
Bill DeMuth jr., amusement editor of the
News-Register . . . George W. Sallows of the
Metropolitan in Morgantown could not locate
any black roses, but the Met presented a dozen
red roses to the 150th woman attending
the exhibition of "The Black Rose" .
Okey L. Patteson announced plans for a new
motion picture describing natural resources
and industrial life in West Virginia. Wierton
Steel Corp. is financing the production.
When janitors arrived at the Capitol in
Wheeling one morning recently they found a
female bulldog quietly sleeping in a choice box
seat. They called the county dog warden .
Exhibitor Rice of Shinnston may be called
into military service.
.
Morgantown's new bingo tax ordinance is
expected to produce about $9,000 this year.
Bingo games are licensed for $50 annually
and individual cards are taxed ten cents . . .
Charles E. Warner of Warner's Skyline at
Clarksburg and Assistant Manager James F.
Hornick were in Pittsburgh for a performance
of "Ice Capades" Lowe.
Moundsville exhibitor, reports that his mother
is recuperating following amputation of a
Gray Barker, booker for DeVry
leg . . .
equipped drive-ins in central West Virginia,
vacationed in New York.
Cleveland Cinema Club
Lists 39 Excellent Films
CLEVELAND—The Cleveland Cinema club,
one of
the oldest volunteer reviewing groups
in the country and one of the first to organize
motion picture evaluation groups and
children's special matinees, is listing 21 highly
recommended new pictures in its September
Bulletin. Bulletin editor Edna MacLachlan
reports that her review committee of six
submitted 39 pictures which they classified
from good to excellent reveiwed during the
last three months. Some of these pictures
have been released. The majority remain to
be released.
"Our group submitted favorable reports of
more pictures than we had room for in our
quarterly bulletin," Mrs. MacLachlan states.
"It became necessary for us to include in our
recommended list only those pictures which
carried the highest recommendation."
The 39 pictures approved both for artistic
and boxoffice value are Where the Sidewalk
Ends, Three Little Words. The Black Rose,
Treasure Island. A Lady Without Passport,
My Blue Heaven, Pretty Baby, Kiss Tomorrow
Goodbye, Fancy Pants, My Friend Irma
Goes West, The Fireball, Fifty Years Before
Your Eyes, Union Station, The Furies, Lawless,
Three Secrets, Mister 880, Toast of New
Orleans, Panic in the Streets, Broken Arrow,
Flame and the Arrow. Cariboo Trail. Crisis,
The White Tower, Duchess of Idaho. Sunset
Boulevard. This Side of the Law, Destination
Murder, Where Danger Lives, The Next Voice
You Hear .... A Life of Her Own, Tea for
T\vo, Right Cross. Farewell to Yesterday,
Born to Be Bad, Bunco Squad, Walk Softly
Stranger. The Great Jewel Robber and Stella.
Howard Benson Leases
Carnegie, Pa., Theatres
CARNEGIE. PA.—The Dixie and Grand
here, operated under lea.se for many years
by the late Dr. C. E. Herman and his estate,
will be transferred under long-term
lease to Howard Benson, a newcomer to exhibition
from eastern Pennsylvania. Both
theatres will be modernized. The Dixie, now
closed, is being renovated.
Benson will occupy the Dixie and Grand
November 5. Mrs. C. E. Herman, who has
operated these theatres and the New Carnegie
and Liberty here since the death of her
husband several years ago, will continue in
exhibition at the latter two theatres which
are managed by William H. Fox. The Dixie
and Grand are owned by the Manant family.
Legion Show Is Booked
TOLEDO—The Paramount has booked
"Red. White and Blue," the stage revue, for
a three-evening and Saturday matinee performance,
starting February 15. The show
is sponsored by the American Legion.
MGM's "People in Love" will star John
Hodiak and Nancy Davis, with Edwin H.
Knopf as producer.
THEATRE CIRCUIT
FOR SALE
BY OWNER
6 INDOOR THEATRES
1-700 CAR DRIVE-IN
BUSINESS PROPERTY FOR SALE
Owner Leaving Sfafe
2— 1000-SEAT HOUSES
2— 750-SEAT HOUSES
1— 600-SEAT HOUSE
1— 500-SEAT HOUSE
All A-1 Equipment
PROPERTY GOOD CONDITION
OPERATINGSEVEN DAYS WEEK
DANIEL THEATRE
SAGINAW, MICH.
LAKE THEATRE
PORT HURON. MICH.
ROXY THEATRE
BAY CITY. MICH.
LAFAYETTE THEATRE
BAY CITY. MICH.
PINES THEATRE
BAY CITY. MICH.
ROYAL THEATRE
BAY CITY. MICH.
TUSCOLA DRIVE-IN
3 MILES S. OF BAY CITY
All Theatres include Properly Except
Lake at Port Huron, which is
a Straight Lease.
Daniel and Laiayette Theatres have
Large Convenient Parking Lots.
SOME OF ABOVE THEATRES CAM BE LEASED
Write, Wire or Coll
H. G. BERNSTEIN
BAY CITY, MICH. Phone 2-4871
BOXOFFICE September 23, 1950 93

Independent Posler,
Cleveland, Sues NSS
CLEVELAND— Independent Poster Rental
Co. Thursday (14) filed suit in the United
States district court for $45,000 in triple
damages and for injunctive relief against National
Screen Service Corp.. its Cleveland
branch manager. Nat Barach. and 16 producer-distributor
corporations, alleging violations
of the federal antitrust laws.
Independent Poster claims that it was organized
in 1949 to supply exhibitors with advertising
materials, and charges that the
defendajits created and maintained a monopoly
in that field through the instrumentality
of National Screen Service: that, except as to
features pro.-luced by Loew's and Warners,
National Screen, by reason of sole and exclusive
contracts of manufacture and distribution
with the producer-distributor corporations,
"enjoys virtually an absolute monopoly
in the manufacture and distribution of trailers,
a virtually absolute monopoly in standards
and little competition with respect to
specialties."
The plaintiff asserts damages in the sum
of $15,000 for the period from January 1950
when it began business, which it asks be
trebled and it asks also for an injunction restraining
defendants from the alleged illegal
and unlawful practices.
Jack L. Gertz heads Independent Poster
Rental Co. Defendants named are, in addition
to NSS and its Cleveland manager: LoeWs,
Inc., 20th Century-Pox Film Corp., rko
Radio Pictures, Columbia Pictures Corp
United Artists Corp., Eagle Lion Films, Film
Classics, Warner Bros. Pictures. Warner Bros
Pictures Distributing Corp., Paramount Pictures,
Paramount Film Distributing Corp
Universal Film Exchanges, Monogram Pictures,
Monogram Distributors, Republic Pictures
Corp. and Republic Productions.
Jose Ferrer Discusses
'Cyrano' at Cleveland
CLEVELAND— Jose Ferrer, before a group
of .several hundred persons in the Halle Bros,
auditorium, discussed the well-known character
Cyrano de Bergerac, as portrayed on
the stage by Ferrer and his predecessors
Richard Mansfield. Walter Hampton and
Mons. Coquelin and as portrayed by Ferrer
on the .screen in the forthcoming Stanley
Kramer production released through United
Artists.
In an hour and one-half the actor-lecturer
set forth the tremendous labor entailed in
the presentation of Cyrano, including long
hours of study in libraries and art mu.seums.
as well as a strenuous athletic program.
Fellig Will Plug 'City'
NEW YORK-Arthur Fellig. news photographer
known as "Weegee." arrived from the
cast to help promote "The Sleeping City,"
which U-I will open September 20 at the
Paramount, Fellig will take a series of photographs
of the city for the Post-Home News.
He will go to Boston September 13 and to
Chicago September 18. where he will do a
imilar photo series for the Herald -American
Legitimate Shows Draw
Crowds at New Nixon
PITTSBURGH-The new Nixon, which
opened Labor day with "Oklahoma!" for
two weeks and which offered "Come Back,
Little Sheba" the week of September 18. has
seven unbooked weeks before the first of the
year, with seven legitimate offerings tentatively
booked for the remaining seven weeks.
Ralph T. Kettering, manager, reports that
the following shows are set for the Nixon
each for one week: October 9, pre-Broadway
offering of the Theatre Guild, "Curious
Savage" with Patricia Collinge: October 23.
William Eythe of Mars. Pa., in "Lend an
Ear." originally produced here a decade ago
at the Pittsburgh Playhouse: October 30.
pre-Broadway test engagement of the Theatre
Giuld's "Relapse": November 13. return
of "Death of a Salesman": November 20. Alfred
Lunt and Lynn Fontanne in "I Know
My Love": December 11, "Lost in the Stars"
with Todd Duncan: December 25. D'Oyly
Carte Opera Company in Gilbert and Sullivan
repertory. In February, the Nixon expects
to present Jean Arthur in "Peter Pan"
and later "Ballet de Paris" is to be dated,
as is Maurice Evans in a revival of "Devil's
Di-sciple."
Gabe Rubin, general manager of the new
Nixon, has been very pleased with the reception
the public has given to the new
legitimate project. Over a quarter-of-amillion
dollars was expended in modernizing
the old Senator into the new Nixon.
Rubin is busy with Nixon duties and with
his interests in the Art Cinema on Liberty
avenue near the legitimate house, and the
Silver Lake Drive-In on Washington boulevard,
the only outdoor theatre within the
city limits. Ogle alley, which cuts into Liberty
avenue at the Nixon, now is referred to
as Rubin's alley.
From the BOXOFFICE Files
• • •
(Twenty Years Ago)
TSADORE WEBBER has leased the State
Theatre in Dover, Ohio, to Spidell &
Hubrich. The house, formerly operated by
. . .
. . . Edward
Marty Mantho, has been closed during the
summer Jack O'Connell of the Vita-
Temple and Ray Sherman have purchased
the Ohio Theatre in Toledo from Rosa
Bialorucki. O'Connell will continue to operate
Mrs. Leslie E. Kraft
the Vita-Temple . . . and W. McKinley have taken over the Ohio
Theatre In Findlay. formerly called the
Royal, from Frank Hellman
Keller is president and J. B. Keller secretary
of the Keystone Investment Co.. which
recently acquired the Keystone in Cleveland.
The same company also took over the Manhattan
but will not open this house till
some time in October.
* * •
M. Levin, at one time cashier at the RKO
exchange in Cleveland, recently took over the
People's Theatre in Akron from Max Federhar.
Federhar has reopened the Recent in
Akron.
• • •
Indications are that "All Quiet on the
Western Front" is to be the biggest moneymaker
of the year. It was roadshow only
after a run in the larger theatres.
Plaza Will Open Soon
In West Erie Center
ERIE. PA.—The new West Erie Plaza, the
city's largest shopping center with a bank and
15 large and beautiful stores, has opened, and
Dipson's Plaza Theatre, a part of the development,
will be opened at an early date, according
to Emil Muller and David W. Bermant.
builders and owners of the project.
The Plaza will feature air conditioning, tonal
sonic lighting, solar chrome glass doors, air
.seal luxury carpets, a television lounge, transline
marquee, Bodiform retractor seats and
modern equipments and fixtures.
Jerry Colonna .served as master of ceremonies
at dedication exercises for the new
shopping center. Bermant, manager of the development,
.said that there is parking space
for 1,200 automobiles and that further expansion
will double that number shortly.
Two New Theatres
Opened in Kentucky
LOUISVILLE—Charles Behlen's new Nicholas
Theatre in Nicholasville. originally
scheduled to open September 13, was opened
Monday (19) instead.
L. D. Bale and Phil Thompson opened
their Twin City Drive-In at Horse Cave last
Friday (15). The 500-car theatre under construction
the last six months, has a concrete
screen tow-er. Thompson recently acquired
full ownership of the Strand in Edmonton,
purchasing the half interest of M. H. Sparks.
New Attraction Display
Developed by Advanads
CLEVELAND—Advanads Co. of Cleveland
has developed an attraction display which
the firm reports has been used successfully
in leading theatres throughout the country
including the E. M. Loew circuit, Boston;
Griffith circuit. Oklahoma: Interstate circuit, .
Texas: Crescent circuit, Nashville, Tenn.;
Marc Wolf's circuit, Indianapolis: Alliance
Theatres Corp., Chicago: Fox West Coast
theatres, California: Kerasotas circuit, Illinois:
Smith & Beidler circuit, Toledo: Switow
Theatres, Louisville, and Associated
Theatres, Cleveland.
The Advanads display, owned and manufactured
by Alfred A. Sunshine, is custommade
and designed to reflect the type of each
picture included in the 40x60 standard easel
frame. This frame holds six strips. Top frame,
announcing coming attractions, is seven
inches by 28 inches in size. The five subsequent
strips announce title and stars and
contain photos or descriptive cuts. The display
frame comes only in one standard size
and contains five standard cards in addition
to the heading card.
Although all are of one size. Sunshine has
developed two types of frames, standard and
de luxe. The standard frame contains cards
using fluorescent paint for brilliance, but depending
upon lobby display lights for its
flash. The de luxe type u.ses a black light
shadow box which is highly effective in both
indoor lobbies and as an outdoor display.
De luxe frames can be custom-made to match
theatre decorations in both design and materials.
2!
BOXOFFICE September 23, 1950

!
71
THE HAPPY BOSSES ARE BACK
...BY POPULAR DEMAND!
NOW! From the men and the company
who always deliver for you • • •
3 QUALITY PICTURES A MONTH

Manuel Lima Named
matter of a permit to erect a drive-in for the
Yamins circuit and the E. M. Loew circuit
Jimmy Collections
will be taken up. The first run Center, Fall
River, opened recently after a summer shuttering,
while the Embas.sy, another Yamins May Beat '49 Total
Neponset Manager
BOSTON—Manuel Lima has been
house, still is
named
closed.
NEW HAVEN—James Darby,
manager
Paramount
of the new Neponset Drive-In, Boston's
first open-air theatre, which was given E. M. Loew Opens Drive-Ins
Connecticut drive, which wa.s over September
manager and treasurer of the Jimmy fund
its gala opening with all first-night proceeds KINGSTON, MASS.—Two newly constructed
drive-ins of the E. M. Loew cir-
in collections over the $28,000 gathered last
15, reports early figures promise an increase
going to the Jimmy fund.
A native Cape Codder, Lima started his cuit will have opened their gates this month. year. Although the Elmlra-West Haven baseball
game, which was to yield considerable
managerial career as an usher at the Roxy The 400-car Kingston Drive-In, Kingston,
Theatre in New York when he was a student Mass. opened September 15 and the 800-car funds, wa,s rained out, and exhibition wrestling
matches tied up with the drive were
at Columbia university. His first appointment Worcester Drive-In, West Boylston, Mass., is
as a fulltime manager was with the Schine set to open September 24.
canceled, collections at individual theatres
circuit at the Keith in Syracu.se. After serving
were better and many exhibitors cooperated,
five years in the navy during the war, he returned
to New England and joined B&Q
Thealre-Airer Bow Delayed
who failed to join forces last year. Al Pickus
of the Stratford
Associates, for whom he managed the Strand PLAINFIELD,
Theatre was state chairman.
CONN.—Edward Lord's new
Warner and Paramount houses
in Quincy. Lima is working in Neponset with Plainfield Theatre, in which an
had audience
collections, while other first
enclosed theatre
will be
Harvey Elliott, a district manager for the
runs confined
collections to lobbies.
built in the center of the drive-in
Redstone Drive-In Theatres in the New York area, is being delayed pending completion of
area, who was brought on for opening preparations
by Michael Redstone. Elliott will retre
and drive-in screens simultaneously, Many Connecticut Theatres
special lenses which will project on the theaturn
to his New York post shortly.
Opening date has now been pushed up to Collect for Jimmy Fund
The booth is equipped with RCA projection October,
HARTFORD—Numerous Connecticut theatres
are making collections for the Children's
and sound equipment installed by Capitol
Theatre Supply. Projectionists Michael Salamone
and Jimmie
Cancer Research Foundation
Hoosac Drive-In
Lydon
Open
Jimmy fund.
were assigned to the
The drive is headed by Albert M. Picus of the
booth for the opening
NORTH
weeks. Later, permanent
projectionists
ADAMS, MASS. — The Boylston
Stratford Theatre with Ray MacNamara,
Drive-In
will be
Corp. has
assigned.
opened the 435-car Hoosac manager of the local Allyn, as northern
Among the
Drlve-In.
industryites who Emile J.
attended
Ouellette is
the
manager.
Connecticut chairman, and Jim Darby, Manager
of the New Haven Paramount, as south-
opening night festivities were Stanley Sumner,
Seth Field, Joe Cohen. Bill Riseman. Ray
ern Connecticut chairman.
Feeley. Morris Pouzzner, Philip Smith and his Referendum Vote Denied Hartford's committee consists of Al Schuman,
Hartford Theatre circuit, assisted by
son Richard. Joe Levine, Harry Browning.
In New Theatre Battle
Jack Martin, Bill Koster, Elinor Hughes. Ben
Gus Shaefer, HTC: Lou Cohen, Loew's Poll,
Gardiner, Dr. Sydney
WEST
Farber, Bob
HARTFORD—About 7 per cent of
Elliott,
and Jim McCarthy, Strand.
Kenneth Douglass,
the voters,
Gilbert who signed
Norton,
a petition for
Joe Hochberg.
Lew Breyer. Frank
a referendum
In nearby Rockville, Arthur Poirer, manager
of the Interstate Palace, served as
to be held
and
here on
Joe Calvi and
whether a new
Frank
theatre
chairman
for the second year.
jr., Sam
designed
and
by Frank
Irving
Lloyd Wright
Horenstein, Marguerite
should be given
Gill and Jack
a construction permit
Carroll.
in a
section zoned for residence only, were defeated
when Judge John A. Cornell of the Troupe Visits
Nathan
Providence
Yamins Builds Ozoner
superior court granted a temporary injunction
WESTPORT. MASS. — Construction has restraining authorities from conducting such For 'Underworld Story'
started on a new drive-in for the Nathan a referendum.
PROVIDENCE—Present at the opening of
Yamins circuit here. Accommodating 600 Judge Cornell said that a hearing should "The Underworld Story" at the RKO Albee.
cars, the theatre will be ready for an April be held next month in the superior court at were Dan Duryea and Gale Storm, stars of
1951 opening.
Hartford on the petition of four residents of
the picture, and Hal E. Chester, producer.
A meeting of selectmen in the town of the neighborhood for a declaratory judgment Autographed photographs of the stars were
Pairhaven will be held in October, when the and a permanent injunction.
pre.sented to persons in the audience whose
questions were answered from the stage by
the actor and actress. During the one-day
appearance. Gale Storm was the guest of
Alice Jackson on her WJAR-TV noontime
show. Duryea and Chester made radio appearances.
As in the past, the too infrequent personal
appearances of Hollywood celebrities to this
city, drew goodly crowds.
Theatre at Waterville
Wants Pickets Ousted
HARTFORD—Kenmike Tlieatre, Inc. requested
the common pleas court to issue an
injunction to halt picketing of the Ville Tlieatre.
Waterville. by members of Local 1304.
Maintaining that it is not involved in any
labor dispute, the theatre charged that pickets
have been "loitering" on the sidewalk, annoying
patrons.
BILLBOARDS FOR JIMMY FUND—Thanks to the untiring efforts of .Albert J.
Clarke, manager of the Majestic Theatre in Providence, nine huge billboards have
been secured throughout the metropolitan Providence area boosting the Jimmy fund Bridgeport Cashier Dies
campaign sponsored by the Variety Club of New England for cancer research among
children.
BRIDGEPORT—Mrs. Eleanore V. Reilly
Cooperating with Clarke were the Standish-Barnes and Old Colony Advertising
Barrille. 33, a cashier at Loew's Poll
companies.
Theatre
All of the boards were brilliantly lighted and located at strategic spots. ten years, died at
The
Bridgeport hospital. In addition
to her husband she is .survived by a
billboard pictured above was all painted by hand at a cost of S350. The Narragansett
Brewing Co., of Cranston assumed the entire cost of the art work. two-week-old daughter named Susan Barrille.
BOXOFFICE :
: September 23, 1950

. . Clare
. . Country
. . Max
. . Matt
New First Run Policy
At College Beats Par
NEW HAVEN—The College scored with its
new first run policy, winding up slightly over
average. Otherwise, business downtown was
not up to par. "Where the Sidewalk Ends"
and "The Cariboo Ti-ail" went over from
the Poll and the Bijou, new holdover house
substituted for the College, for its second
week. Detail for the week ended September
14:
(Average Is 100)
Bijou—The Black Rose {20th-Fox), Trial Without
Jury (Rep), 2nd d. t. wit 75
College^

. . John
. . Eddie
. . Dan
. . The
. . . Edwina
. . . Mrs.
. . . Margaret
. . Al
. . Thomas
. . Sam
. . Joe
. . Harry
. . Warner
BOSTON
'£he Meadow Glen Drive-In, Medford, reopened
September 15, following a disastrous
explosion and fire which cost the life
of owner Paul Longo. The concession building,
only part of the theatre which was destroyed,
has been rebuilt by the new owner
and manager Franlc Longo. brother of Paul.
Booth equipment was not damaged in the
explosion. Projectionist-s Joseph J. Aurilio
and Morris Myers are back on the job.
The Lechmere Theatre. Cambridge, operated
by Herman Zintz, now is on a continuous
run policy from 2 until 11 p. m., after a summer
policy of two-a-day . . . Tlie Auditorium.
Maiden, a Middlesex Amusement house,
closed for the summer will reopen September
27, with Bert Lovejoy as manager and John
Cox as chief projectionist . . . Meyer Rosen,
projectionist at ATC's Bayside, Hull, spent
a few days in New- York City, after closing
of the summer theatre.
Tom "Bud" Shearer, son of B. P.
Shearer,
manufacturers of the Cycloramic screens, has
been here for a week on sales promotion.
Interstate Theatres has closed three of its
summer theatres after a fair season. Three
others will remain open on a shortened hour
policy. The Cape Cinema. Dannis; the
Hyannis. Hyannis. and the Community,
Osterville, are shuttered. The Chatham,
Chatham, the Modern, Harwichport, and the
Center, Hyannis. will play five nights and
two matinees on the new policy. All theatres
are located on Cape Cod. The annual outing
for Interstate managers and assistants was
held at the Thompson club, Nahant, with E.
Harold Stoneman, president, as host. A stag
affair. 35 managers and assistants were present,
along with Ted Pleisher, Malcolm Green,
Jim Mahoney and Irving Cohen from the
home office. The day's outing included
sports, swimming and a huge lobster dinner.
George Kraska, managing director of the
Beacon Hill, has recovered sufficiently from
his recent hospitalization to work from his
home, where he is setting up newspaper ads
and booking. He is expected back at his office
October 1.
A theater in New Hampshire was sold last
week for three truckloads of groceries, while
the agent in the deal received a winter's
supply of potatoes as his commission. Frank
Booth of East Rochester, N. H.. who runs a
Special
TRAILERS
FOR ^ASllR SERVICE
HAncock 6-3592
iii:uli:i;liilihlililJIAill:ia
so PIEOMOnT ST. BOSTOn 16 MRSS.
grocery store, has taken over the operation
of the Lakeside Theatre. Lakeport. N. H., a
300-seat house, from Walter Esley of Rangeley,
Me. No money changed hands. Esley,
who operates the Playhouse in Rangeley, also
runs a .souvenir shop for the summer trade.
Harry Welch is the agent in the deal.
The first eastern Connecticut theatre employe
to be called to army duty as a result
of the Korean outbreak is Bill Landers, for
several years assistant at the Victory in New
London. Landers has reported at Camp Gordon,
Ga.
Louis Richmond of Richmond & Stern Enterpri.ses
is in the New England Baptist hospital
recovering after an operation, which
will keep him on the sick list for at least
ten weeks.
HARTFORD
Darbara Henry is the new cashier at the
Center, replacing Wendy Smith, resigned
Maurice Greenberg, owner, appointed Seymour
Kroopnick as publicity director for the
1,200-seater . . . John Mancini. assistant at
the Warner State. Manchester, was given a
party last weeek at the theatre in recognition
of his coming marriage to Irene Champ.
Ernie Dorau of the Middlesex, Middletown.
staged a kiddy gift contest in conjunction
with a recent Saturday matinee.
.
Rogers' Comer Drive-In, Pleasant Valley, is
using advertising on radio station WLCR.
Torrington Cantor is booked into
the Stamford High school auditorium for October
1 at $4.70 top for the benefit of the
"Brigadoon," at
Stamford B'nai B'rith . . .
$3.60 top, was presented at the 3.300-seat
Bushnell Memorial September 22, 23 . . . Jim
Altree, manager of the Jefferson. Springfield,
and wife who were on vacation at St. Albans.
Vt., had to make a hurryup trip back home
when an emergency phone call told them that
their home had been destroyed by fire . . .
Shirley Birch, cashier at the Victory, New
London, vacationed in New York.
Renovations at the Plaza, Windsor, include
new lobby doors and relocation of the boxoffice
and candy stand
. . . It's to be a Florida
honeymoon for Manager Kuss Ordway of
the Plaza in November. He will wed Dorothy
Treworthy. West Hartford. November 4 . . .
Barbara Moore, former cashier at E. M.
Loew's. is now at the Palace, replacing Mrs.
Matilda Cronin, resigned.
. .
Harry Hoff. Strand house electrician, went
fishing at Old Saybrook . Arnold Van Lear.
Paramount exploiteer. was here on "Sunset
Boulevard"
. Debone of the Allyn vacationed
in New Hampshire . Lou
Mellows (he's the Poll stage manager) are
marking a wedding anniversary
. . . The
Community circuit has redecorated the Plainfield.
NEW HAVEN
pd Beach, bookkeeper for the Warner New
Haven has joined the .service and has left
for Ft. Eustace, Va. He is replaced by Marie
Panico . Le.s.sow, assistant manager. Poll,
Springfield, also left for the .service. Dave Lee
was switched from the Globe, Bridgeport, to
fill the gap . Reid, son-in-law of
Earl Wright, Columbia salesman, left his law
studies for duty as lieutenant in the marines
after previous service of three and one-half
years.
A pernvit has been obtained for a drive-in
at East Windsor, but the house may await
completion until next year . . . Vincent Youmatz
may not open the Torrington Drive-In
this fall . . . "King Solomon's Mines" will be
sneak previewed and tradeshown at the
Loew's Poll September 27 . . . Andy W. Smith,
vice-president and general sales manager,
20th-Fox, was a visitor.
.
. .
.
Harry Rogovin, Columbia district manager,
recently visited Meadow Street . . . Columbia
now is giving cars to its salesmen in line with
other exchanges Faith of the Ville
theatres, sent postcards from his European
vacation . Marion Dermer, Warner contact
department, resigned. She was succeeded by
Gladys Karaco F. Shaw, Loew's
Poll division manager, was in New York on
business.
The Cameo, West Haven, was rented for a
First National stores cooking school session
Serfilippi. 20th-Fox, was a late
September vacationer . zone office
artist Lester Saviteer. who died recently after
20 years with the firm, has not been replaced
J. B. Fishman, Fishman circuit, and
her daughter Janet, weekended in Pi'ovincetown
on the Cape
WORCESTER
Toe Anstead, former manager of the Elm
Street, died in California after a brief illness.
He managed the Elm Street from 1934
to 1943, then moved with his family to San
Diego, where he was in the plastics manufacture
business. His wife and three daughters
survive.
Elise Burch and Carl Betz of the Playhouse
plan to be married in Chicago late
in October . Wasserman has booked
"Brigadoon" for a one-nighter at the Auditorium
September 27 . . . When the Poli
played "Summer Stock." Manager Harold
Maloney and Acting Manager Johnny Di-
Benedetto arranged to have members of all
the stock companies in this vicinity as guests
Truman will give a concert at
the Auditorium here next month . . . The
Whalom in Fitchburg closed . . . Iggie Woltington
and Hall Davis were theatre representatives
on the board of judges who selected
Mrs. James Tattan of Somerville as Mrs.
Massachusetts at White City park.
DRIVEIH THEATRE CENTER AISLE LIGHTS
Willi numbtrtil P.lritli lor R.iriins Willi Oinijiir Pjiiels
(or Orivtw;iy llliimiiMlioii
DRIVEIH THEATRE MFG. CO.
„="",'
Al Schuman, HTC general manager, w-ent
over to Johnston. R. I., to look over the Pike
Drive-In
. Petroski. assistant at the
Garde, New London, returned from a ".second
honeymoon" trip with his wife to Long Island.
The trip marked the first long vacation for
the couple since August 1941.
Carl Brisson opened a series of Sunday
night shows at the Sheraton hotel, with
Hildegarde due follow . . . Clyde Jordan,
to
whose line of girls danced in many New England
theatres, died here suddenly last week
Dale Engle of the Daggett
at the age of 47 . . .
Playhouse is visiting his family in
Ohio.
98 BOXOFFICE September 23, 1950

I
!
THE HAPPY BOSSES ARE BACK
...BYPOPmAR DEMAND!
NOW! From the men and the company
who always deliver for you • • •
3 QUALITY PICTURES A MONTH

: September
Toronto Tent Receives
Higri Variety Award
TORONTO — Nonprofessional activities
this Canadian film industry center reached
a peak Thursday night
(141 when Marc Wolf,
of
I n d i a n a p o 1 is. Ind.
chief barker of Vaiiety
Clubs Inter national
lormally presented the
bronze plaque Great
Heart award to Toronto
Tent 28 for its achievem
e n t in founding
Variety Village, an attractive
school for
handicapped boys.
Marc Wolf
The presentation in
the concert hall of the
Royal York hotel, amid a stirring demonstration,
was made to Chief Barker Morris Stein
by Chief Barker Wolf who paid tribute to all
members of the Toronto tent.
"It is a great achievement for a club as
young as this one to have finished a project
as big as Variety Village," said Wolf. He
told of the difficulty of the selection of the
1949 award club because many of the 37
branches in the U.S.. Mexico, Canada and
England had registered substantial accomplishments.
Finally it was decided to make
two awards, one to Toronto and the other to
Miami, the first time in the 22-year history
of Variety that this had been done.
"This is not the culmination of our efforts,"
declared Stein in accepting the trophy. "The
best reward is the satisfaction of doing something
that we were not asked to do. What
we have done is not charity but an obligation
to make life better for other people."
The great hall was filled with more than
400 persons who heard the history of Variety
Village, opened a year ago at a cost of $300,-
000 on a site donated by the Ontario government
and operated in cooperation with the
Ontario Society for Crippled Children. The
chairman of the dinner was J. J. Fitzgibbons.
the tent's founder and first chief barker.
After reciting the Variety creed. Rabbi A. L.
Feinberg spoke of the happy fellowship within
the club and pointed out that the world,
crippled by doubt and handicapped by fear,
needed exactly that same type of fellowship.
Rabbi Feinberg called on all creeds to join
in the fight against the evils of Russian
totalitarianism.
Mayor Hiram McCallum of Toronto said he
knew of no organization that had done more
than Variety to bring all creeds together.
Helping the underprivileged was where good
citizenship started, he declared. Dana H.
Porter and Dr. MacKinnon Phillips paid
tribute to the tent in behalf of the Ontario
government.
Foster Service by Ansco
BINGHAMTON, N. Y.—Faster service to
motion picture customers in the New York
and other eastern areas will be provided by
a combination district office, processing
laboratory and warehouse which Ansco is
building in Union township, New Jersey.
FPC Earnings Up in 1950
Despite More Building
MONTREAL—Earnings of
Famous Players
Canadian Corp. thus far in 1950 are slightly
better than during the .same 1949 period,
President J. J. Fitzgibbons told the Financial
Post.
"With the economy going the way it is, I
don't see how the amusement industry can
fail to do better." Fitzgibbons said. There is
an improvement in the quality of the pictures
scheduled to come through, he said.
The company has spent more on capital expenditures
this year than it forecast at the
beginning of the year. It expects to open a
new theatre in Kenora. Ont., October 3 and
another new one in Lethbridge, Alta., October
9. New theatres also are under construction
in New Waterford, N. S.; Moncton, N. B,
ijust started), St. John's, N. F.; Prince Rupert.
B. C, and Kamloops, B. C.
The new drive-in at Regina was opened a
few days ago. Drive-in theatres were opened
at Nanaimo. B. C; Saskatoon, Sask., and
Winnipeg during the summer and another is
being finished at Pi-ince Albert. Sask. The
company now is operating 18 drive-ins. These
were moderately successful this summer despite
bad weather, Fitzgibbons said.
In addition the company is continuing to
modernize existing theatres.
Owner of Sandy's Drive-In
Won DEC in Last War
MARSHFIELD. P. E. I.—A. E. Saunders,
owner and manager of the first drive-in in
the maritime provinces. located here was a
flight lieutenant in the Canadian air force in
the second world war. and was awarded the
Distinguished Flyiiig Cross. His 300-car outdoor
theatre has been titled Sandy's Theatre
Under the Stars. Pi-ojection and sound equipment
is Bell & Howell-Gaumont. Charlottetown,
about 15,000 population, is seven miles
away on the road to St. Peter's. Girls in
uniform sell sandwiches and drinks during
each show and intermission. Adjoining the
theatre is Sandy's restaurant, also operated
by Saunders, and after-the-show dinners are
featured, including lobster dishes. The lobsters
are trapped in nearby waters.
Electrohome Earnings Up
MONTREAL—Reflecting improved external
and internal operations, earnings of Dominion
Electrohome Industries for the year ended
April 30. almost doubled those of the year
before, and the company initiated dividends
with a 20-cent payment on December 1. The
net profit was $81,912, equal to 81.9 cents a
share, compared with $44,271, or 44.3 cents a
share in the preceding year. Net working
capital at April 30, is indicated at $528,484
as against $467,478 a year ago. A. B. Pollock
is president.
JJy"'*'^^'*.^^'^^''
Of Ernest E. Moule
TORONTO—Hundreds of lifelong friends
from Toronto, London, Hamilton and elsewhere
joined with relatives in paying a last
tribute to Ernest E. Moule, veteran theatre
owner of Brantford, who died in London
where he was born and educated.
The funeral was held in Brantford Wednesday
(131. where he had been an exhibitor
since 1909, and to London for burial. Among
the many mourners were representatives of
the Zion church, which he attended, the
Rotary club. Famous Players Canadian Corp..
Brantford Theatre Managers Ass'n, the
Shriners club and Masonic lodge.
Ernie Moule, who was one of the most
popular theatremen in Canada, was a member
of the Famous Players' 25-Year club,
having been a partner of the circuit company
since 1921, and of the Canadian Picture
Pioneers.
When he opened a nickelodeon at Brantford
in 1909. Moule regularly appeared as
the singer of illustrated songs while his wife
presided at the ticket booth. For years he
operated the Capitol in that city.
The many floral tokens and the large attendance
at the funeral attested to the great
esteem in which Moule was held over the
years. He had been ill with a heart condition
for many months and one of his last
appearances in Toronto was at the annual
meeting last October of the Motion Picture
Theatres Ass'n of Ontario where he was given
a spontaneous welcome.
Natalie Kalmus on Tour
ST. JOHN—Natalie Kalmus of Technicolor
fame looked over a number of Technicolor
processed pictures while on a vacation tour
of the maritimes and Maine. On her itinerary
were St. John. Moncton. Halifax, Fredericton.
and Houlton. her birthplace which is
only a few miles over the boundary. Her
maiden name was Natalie Maybelle Dunfee.
and her parents lived at Keswick, near Fredericton.
Theatre Building Halt
In Prospect in Canada
OTTAWA—Termination of major theatre
construction is in prospect for Canadian
exhibitors as a result of the adoption
of a policy by the Dominion government
for the diversion of steel and other
basic materials for the manufacture of
armaments.
The directive placed before the house
of Commons calls for the shelving of
building projects which have not been
actually started. It was stated that the
government would set the example for
private enterprise by dropping its new
construction program except where
needed for defense preparations.
Private interests would be expected to
call off new projects, including extensive
remodeling jobs which would require
e.ssential materials. Failing success of
voluntary cooperation, the government
would u,se compulsory regulations, such
as were in effect during the last war.
A construction truce would be given a
trial for a brief period.
100 BOXOFTICE
:
23, 1950

Seven Topics Listed All Aboard Royal Scott at Calgary
For Amherst Rally
AMHERST, N. S.—Seven topics for open
discussion have been listed for the convention
of the Maritime Motion Picture Exhibitors'
Ass'n here September 27. They are:
(1) Probability of new controls and taxes
being placed on the motion picture industry.
C2) Possibility of frozen admission prices.
(3) Effect of television on the motion picture
industry and its probable time of appearance
in the maritime provinces. (4) Type of product
now being presented to the exhibitors and
the possibility of improvement. (5) The exhibitors'
attitude to the request for information
from the committee recently appointed
to investigate and recommend
changes to the present federal combines act.
under the chairmanship of Judge J. H. Mac-
Quarrie of New Glasgow, N. S. (6i Tlie revised
schedule of fees and dues of the association
and its activities in the all-industry
council. (7) How will the present Korean
war, or a further development of aggression
in other parts of the world, effect the theatre
business in the maritime provinces?
The open discussion is scheduled for a private
session. There will be an open meeting
also for general and specific discussions by
members and special guests, including distributors,
fire marshals, censor board chairmen.
J. J. Pitzgibbons, president of Famous Players,
will speak on "The Future Welfare of
Exhibitors."
Two-Alarm Fire Destroys
Montreal Roxy Theatre
MONTREAL—A roaring two-alarm fire,
third serious outbreak in the Montreal area
within eight days, forced more than 100 patrons
to flee and caused heavy damage when
it swept the Roxy Theatre in a four-story
building on St. Lawrence boulevard north of
Dorchester street.
Only after a stubborn two-hour battle were
firemen from 15 stations able to bring the
fire under control, preventing the flames
from spreading to the rest of the business
block, which borders the city's Chinatown
district. Three firemen were injured when a
strong updraft blew them off ladders propped
against the front of the blazing building
which housed a combination film and vaudeville
house. The theatre recently reopened
following a shutdown by police.
The first alarm was turned in by Jeanne
Sylvain, an employe of Cardie's theatrical
sign display company on the third floor of
the building. The theatre's stage show does
not begin until 3 p. m., but film shows start
at 10 a. m.
The Roxy is flanked by a clothing store,
a hat shop and candy store, all of which
suffered smoke and water damage. Shortly
after the outbreak, four dancers from the
Roxy's vaudeville show went into the building
and rescued their costumes despite warnings.
H. Beaudry, owner of the building, reported
that the offices above the theatre
were vacant when the flames broke out. Occupants
were out to lunch. He said the theatre
was "a complete loss." Theatre owner
Paul Cardinal, vacationing in the U.S., was
not available to give an estimate of damage
to the theatre.
David Buttolph Is composing the music for
Warners' "The Enforcer."
CALGARY — Twelve iiunarea persons
watched Jacqueline Taylor. 10-year-old
girl from the Junior Red Cross Hospital
for Crippled Children, christen the Royal
Scott at the Chinook Drive-In recently.
The above picture shows Jacqueline breaking
a bottle of pop on the steam-operated
engine, beside which stands A. R. "Reg"
Fairfield, retired Canadian Pacific railroad
engineer who will handle the controls
of the 36-car miniature passenger train.
Merv Dutton, president of Western
Drive-In Theatres, owner of the Chinook,
and F. H. Kershaw, managing director, had
Mayor Don Mackay officiate at the opening
of the drive-in's new Playland and
christening of the train.
The train is a replica of the famous
Royal Scott in Great Britain. It can make
the half-mile run on one stoking at an
average of 15 mph.
The Chinook also boasts in-car heaters,
moonlight lighting and a Tidy Diddy Bar
situated in the woman's lounge and
equipped with baby powder, oil, safety pins,
etc. Business has been excellent.
Scarlet Pen' Started in Quebec
MONTREAL—Work has begun on production
of "The Scarlet Pen" by 20th-Pox in
an arrangement with Quebec Productions.
The film, an adaptation of the famous novel
by H. G. Glouzot, "Le Corbeau," will be
filmed in the St. Denis, St. Hilaire and St.
Hyacinthe districts. Rene Germain and Paul
L'Anglais of Quebec Productions, whose studios
will be used by 20th-Fox, invited newspapermen
to meet Otto Pi-eminger, film director.
They declared that the company's
own technicians will benefit greatly from
the experience of working with the American
crews. The cast of the new film comprises
many well-known names, including Francoise
Rosay, Charles Boyer, Michael Rennie, Constance
Smith, Linda Darnell, Judith Evelyn
and a number of local actors such as
Blanche Gauthier. Yvette Brind d'Amour,
Juiliette Huot, Eleanor Stuart, Shelia Coonon,
Jacques Auger, Paul Guevremont, Ovila
Legare, Leo Gagnon and Camille Ducharme.
The main scenes of the films will be shot
In locations around St. Hyacinthe and St.
Denis, while the rest of the film will be finished
at Hollywood. Among Preminger's
films best known in Canada are "Margin for
Error, " "Laura," "Forever Amber" and "Daisy
Kenyon."
Speaking of censorship for the "Forever
Amber" production, Preminger said he had
no complaints about censorship, especially
in the United States where children are admitted
in motion picture theatres. Comparing
United States films quality with British
and European productions, Preminger
said that of course U.S. films shown in Canada
comprise the best and the worst, while
those made in British and Europe are especially
chosen for export.
TV Set Prices Increase
MONTREAL—The prices of television sets
in Canada are going up. The increase of from
10 to 15 per cent in excise tax by Finance
Minister Douglas Abbott will affect television
sets as well as radios and phonographs.
BOXOFFICE September 23, 1950 101

. . Hymie
. . George
. . The
. . . The
. . Eagle
. . Ben
. . The
VANCOUVER
pilmrow vacationers included Frank Smith
sr.. Kernsdale; Douglas Hawkings, Plaza;
Cecil Hall. Paradise: Steve Donnelly, Odeon,
West Vancouver; Percy Dauphinee. Dominion;
Jack Lucas, Windsor; Bob McMillan,
Olympia; Orville Burrell. Plaza; Ann
Thompson and Gordon Dalgleish. Park;
Violet Bedford, MGM, and Charlie Doctor,
Capitol.
Jark Randall, manager of the Strand who
was with Famous Players at Winnipeg and
Calgary before coming here, has resigned.
He and his family will move to Los Angeles,
where he will enter another business. He
was succeeded at the Strand by Norman
Duncan from the International-Cinema, who
was replaced by Wally Hopp, former assistant
manager at the Orpheum. Barney Reagon
from the Capitol replaced Hopp at the
Orpheum. All threatres are units of Famous
Players. Frank Gow is British Columbia
manager for the chain.
A new patron service was added to the
Odeon-Hastings by Carmen Gentile, manager.
He installed a modern tea and coffee lounge
Jim Brown. Lux projectionist
in the upper foyer . . .
who became ill last June, is re-
cuperating nicely, but will be unable to return
to work for some time. He is a member
Jack Randall,
of Canadian Pictures Pioneers . . .
Strand manager, was off ill . . . Frank
Dunn, 73-year-old booth worker, has resigned.
He was replaced at the Hollywood
by Wilf Little from Stevenson, B. C.
Thanksgiving day, October 9. will be a full
holiday in British Columbia. An order by the
Provincial government, under the factories
act. will close down industry for the day. A
previous proclamation covered stores, schools
and public offices, but not labor organizations.
Gerry Southerland, Oden supervisor, visited
Vancouver Island theatres . . . Eric Williams,
formerly at the Strand here and now with
Availoble for Immediate Delivery, Used theatre
chairs, A-1 condition, at reasonable prices.
Wire. Write or Phone
J. M. Rice & Company
WINNIPEG
Warner studios in Hollywood, was here on
his vacation . Moss, maintenance
man, and Jim Tyson, engineer, both of the
Odeon-Hastings, are on holidays . . . Donna
McLean 20th-Fox cashier, was on the sick
list . . . Jack Waite of the Orpheum staff
was hospitalized for an operation. He was
doing well at last reports.
Red Deer, Alta.,
between Calgary and Edmonton,
will have two outdoor theatres in
operation next summer. Famous Players is
planning a 500-car drive-in between Red
Deer and Sylvan Lake summer resort. A. E
Staniland of Edmonton and Roy Chabillion
of Wataskiwin will erect an outdoor theatre
on the main highway near Red Deer to accommodate
450 cars. Red Deer is a Famous
Players town. The chain operates two standard
theatres in partnership with the Beatty
Bros.
Robert MacKay is new manager at the
Oden. Abbotsford B. C. He follows Frank
Brown, who resigned to finish a university
course . Singer, former owner of
the State here who moved to Hollywood, will
become a film producer soon, he told friends
on his recent visit here . Queen Theatre
in the east end, recently acquired by a
syndicate of Chinese merchants in the Oriental
section, will bring in stage shows. The
house will change its present policy of
straight film bills to vaudeville and pictures.
It will be the only local theatre to feature
stage shows.
Most outdoor theatres now are showing
twin bills. One drive-in also is featuring a
Buck-a-Carload night each week. Business
is reported holding up . . . R. R. Keifer, who
operates several theatres in Alberta, has
opened a 275-seat theatre in Forestburg,
Alta. It is the farming community's first
35mm theatre. Policy is two changes weekly.
Ivan Ackery, Orpheum manager, is putting
over plenty of publicity for "Treasure
Island," with a treasure chest tieup with
Hudson Bay department store hitting the
front pages. Ackery had his staff dressed in
pirate costumes and many local merchants
helped out the picture. Bookstores had full
windows on the book. Chances for prizes are
free to the store patrons.
Famous Players, which was in partnership
in the Trail, Rossland, Nelson and Nanaimo
with the late W. P. Dewoes, now has acquired
a 100 per cent interest in all the theatres
from the estate of the late theatreman.
Screens — Arc Lamps — Rectifiers — Lenses — Carbons — Theatre Chairs
J. M. RICE & CO.
202 Canada BIdg. Winnipeg, Manitoba
Phone 25371
WINNIPEG
pcggy Thorstenson, Western Theatres booker,
is enjoying a three-week vacation in Toronto
. . . For the "Annie Get Your Gun" engagement
at the Met. Eddie Newman contacted
all radio disk jockeys for air mention and
music and radio stores for window displays
plugging the albums and the playdate . . .
Lil Litman. former 20th-Fox cashier and
lately cashier at the State, will take up permanent
residence in Toronto after her marriage
Saturday (2,1 1.
In order to hypo Sunday midnight shows
at the Northmain Drive-In. Mes.sers Shnier
and Black are booking programs that veer on
the sensational. One program ad stated
"Even Frankenstein and Dracula would tremble"
and featured the skull and crossbones
insignia with the legend "recommended by
the horror club," referring to "The Bat
Whispers" and "The Man They Could Not
Hang."
Mr. and Mrs. Cy Brownstone entertained
all independent exhibitors of greater Winnipeg
Sunday (17 1, affording an opportunity
for the showmen's wives to get acquainted.
Brownstone owns and operates the Elm in
Elmwood
. Lion's "Quartet" played
a second week at the Valour . Eldorado
and Pembina drive-ins both featured cartoon
carnivals prior to the showing of the feature
picture in order to entice the children to
force the adults to attend . . . Because his
double bill was "The Kid From Texas" and
"Jiggs and Maggie Out West," Dave Saifeer
featured an all-western vaudeville stage show
at the Beacon this week.
The Met was using advance teaser ads on
the theatre page for the forthcoming presentation
of Paramount's "Sunset Boulevard"
Rialto has been sticking to reissues
of late, the last two programs being "Tail
Spin" plus "They Came to Blow Up America."
and "Remember the Day" plus "Four
Men and a Prayer" . Sommers' State
will present the western Canadian premiere
of the latest 'Yiddish-language picture.
"God.
Man and the Devil," which was recently completed
in New York.
The Hudson's Bay-Winnipeg Tribune
"Treasure Island" treasure hunt offering over
S2.500 in prizes is the biggest co-operative
contest ever promoted in Winnipeg by a theatre.
Prominently displaying the "Treasure
Island" playdate at the Capitol for September
24. Hudson's Bay and the Winnipeg Tribune
devoted a page and a half to the contest,
liberally sprinkled with cuts from the
adventure picture. The 92 prizes will be presented
from the stage of the Capitol on October
2. the largest prize being a $400 refrigerator
and the smallest prize being a S2.50 Walt
Disney original reproduction. In order to
participate it is necessary for a person to
enter the Hudson's Bay store and obtain
free of charge a treasure hunt key with a
serial number on it. The balance of the procedure
is similar to all contests of this nature.
COMPLETE SOUND
SYSTEMS
ORIVE-IN
THEATRE
Everything For Your Theatre An Expert Repair Department ORIVE-IN THEATRE MFG. CO.
102 BOXOFFICE September 23, 1950

IT
. . Mary
—
—
—
—
Fourth 'Annie' Week
Sets Winnipeg Mark
WINNIPEG—"Annie Get Your Gun" was
held for a record-breaking fourth week at
the Met. To quote one Famous Players official,
"This is the biggest thing that ever hit
Winnipeg!" Also doing excellent in its third
week at the Odeon was "Louisa," which did
better during the second week than the first.
Bill Novak's Capitol reported excellent business
with "My Blue Heaven."
Capitol—My Blue Heaven (20lh-Fox). held.. ..Excellent
Met—Annie Gel Your Gun (MGM), 3rd wk Excellent
Gaiety Saints and Sinners (EL) Fair
Odeon Louisa (U-I), 2nd wk Excellent
Gorrick-Panic in the Streets (20th-Fox) Excellent
Grand Lifeboat (Para) Good
Lyceum—The Capture (RKO) Fair
Treasure Island' Off to Good
Start at Toronto
TORONTO—A goodly quota of holdovers
featured the week in Toronto. The headliner
was "Treasure Island" which made a big
start at the Eglinton and Victoria. Held for
a third week were "Duchess of Idaho" at
Loew's. "Fancy Pants" at the large Imperial,
"Louisa" at the Odeon and "The Flame and
the Arrow" at Shea's.
(Average Is 100)
Eiltmore Flight Lieutenant (Col); Submarine
Raider (Col) 105
Fairlawn Panic in the Streets (20th-Fox); Folu
Men and a Prayer (20th-Fox) 95
Hyland—Traveler's Joy (EL) 90
Imperial Fancy Pants (Para), 3rd wk 95
Loew's—Duchess of Idaho (MGM), 3rd wk 95
Odeon—Louisa (U-1), 3rd wk 85
Shea's—The Flame and the Arrow CWB), 3rd wk 90
Tivoli and Capitol—The White Tower (RKO);
Armored Cor Robbery (RKO) 95
University and Nortown The Black Rose (20th-
Fox), 2nd wk 100
Uptown—The Sleeping City (U-I) 100
Victoria and Eglinton Treasure Island (RKO) 145
Vancouver Grosses Remain
Belo'w Usual Fall Average
VANCOUVER—The upswing usually felt
with autumn days just around the corner has
not taken place to date. Business remained
below the usual fall average. First run
houses were dotted with holdovers. "Panic
in the Streets" at the Vogue and "The Chiltern
Hundreds" in its third week at the
Studio were the town's best.
Capitol Fancy Pants (Para), 2nd wk Good
Cinema Frightened City (Col); Father Is a
Bachelor (Col) Average
Dominion In a Lonely Place (Col); The Great
Jewel Robber CA'B), 2nd d. t wk Fair
Orpheum—Three Little Words (MGM), 2nd wk.. Good
Paradise House by the River (Rep); Belle ol
Old Mexico (Rep), 5 days Moderate
Plaza and Fraser A Kiss to Corliss (UA);
The Iroquois Trail (UA) Fair
Slrand-The Black Rose (20th-Fox), Ird wk Fair
Studio—The Chiltem Hundreds (EL),
3rd wk Very good
Vogue— Panic in the Streets (20lh-Fox) Excellent
Two Arrested in Theft
At Theatre in Halifax
HALIFAX—Joseph Keir Harper and Cail
Drake, local young men, were arrested near
Charlottetown on charge of stealing a bag
containing $1,433 from the office of the
Paramount Theatre here. The two, police
.said, entered the open door of the office at
1 p. m. when no one was present and grabbed
the bag which contained the previous day's
receipts. Manager Fi-eeman Skinner said
the theives left behind about $49 in silver.
When arrested at Charlottetown by Mounties.
Harper and Drake had about $340.
Harper's father had informed police his .son
was flashing a considerable amount of money.
ST.
JOHN
/^ne of the places broken into and robbed
by a gang of boys in Yarmouth was the
Capitol Theatre. Most of the candy bars
stolen from the Capitol candy counter were
recovered by police . . . The name, James
Mitchell, had a two-way affiliation with
"Stars in My Crown" at the local Capitol.
In the cast was one James Mitchell, and at
the Capitol manager-helm was another.
Exhibitors have not been aware that Korea
shipped sugar to Canada, but the price of
sugar has been raised and this is given by
pop producers as the reason for a boost in
the price of pop. Small bottles that had
been a nickel have gone up to 6 and 7 cents
at some beverage plants in the maritimes,
necessitating reverting to the use of coppers
in making change at candy and drink stands.
Previously, the price of candy bars had been
increased from a nickel to 7 cents.
Possibility of sale of the Empire here to
Odeon via Abe Garson is now grapevined a.s
remote. The negotiations had proceeded to
such a stage, at one time, that the sale was
looked on as a mere formality. Then, on the
Odeon side, a diffidence was suddenly presented.
It was a gap in the price Odeon
was willing to pay, and Demerson & Vassis
would accept. There was believed to be no
question of a lease renewal being available
from the Knights of Columbus, owner of the
building.
Horse pictures draw tops on Prince Edward
Island, and the background for this is realistic.
Practically everybody on the island
from swaddling togs to senility is fond of the
nags, and, moreover, the island has always
been a horse-raising area. Even in the villages,
horse racing draws more than in some
cities on the mainland. "Red Stallion" was
the latest to hit the island screens.
At St. George, N. B., the Opera House is
open only on Saturday nights. It was open
daily for many years until the neighboring
Capitol was opened. The B&L Theatres operate
both. Single bills prevail at the Opera
House, and ditto at the Capitol except
Wednesday-Thursdays, when a western is half
of the fare offered . . . Charlie Staples, ownermanager
of the Queen, St. Stephen, closed
one afternoon to give the staff an opportunity
to visit the annual local fair. He's
a fair executive. This fair is probably the
nearest in Canada to U.S. soil.
Bill Howland, a veteran entertainer and
product of the St. Croix river area, recently
visited that section. In his act he specializes
in singing, and with some humor between
the songs . Hogan, for a dozen years
a cashier at the Mayfair here who has been
in hospitals the past two years, has been
able lately to do a little walking daily. She
has a brother in the same hospital here, but
was originally at Moncton.
. . .
After being somewhat off midnight shows
during the summer, maritime theatres in the
cities have swung back to the owl programs,
on holiday evenings, in many instances, with
the tariff above that of the regular nightly
shows Few theatres in the world have
a manager and assistant manager in which
such a similarity of names prevail as at the
local Paramount where Harrison Howe is
manager and Hilary Howes is assistant.
Taking a leading role in the 1950 edition
of the Fish and Game Ass'n field day. held
recently near here, was Eric Golding, veteran
booker for MGM exchange. He was largely
instrumental in founding this outing as a
yearly fixture, four years ago, and has long
been active in behalf of fish and game protection
and is an officer of the association.
Ted Foley, Doug Calladine and Lloyd
Pantages, local projectionists, who were at
the lATSE convention at Detroit, returned
driving new cars purchased at Windsor, Ont.
The boys saved about $500 by taking delivery
in the east . . . Theatre operators here have
expressed approval of the parks board action
in banning carnivals from public playgrounds.
Showmen said that such affairs
have drawn as many as 3,000 persons a night
and undoubtedly have affected local boxoffices.
To Debut in 'Horsie'
Jessie Cavitt, Little Theatre actress, will
make her film debut in "Horsie," the third
episode in "Queen for a Day," trilogy produced
by Robert Stillman for United Artists.
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BOXOFFICE September 23, 1950 103

. . . Theatre
. . Jack
. . Joan
. . Warner-Patlie
. . Film
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
MONTREAL
. .
XTerdun city council lia.s authorized erection
of a theatre on Church avenue between
Verdun and Bannantyne . Tom Trow, owner
of the Imperial, Three Rivers, will completely
renovate the theatre, which will be
closed for about six weeks. The building will
At a sales dinner of RCA Victor, F. W. Radcliffe,
vice-president, .said it is doubtful
whether Montreal will have television before
the spring of 1952 owing to difficulties placed
in the way of erection of antennae on Mount
Royal. Toronto may have commercial television
stations by next September.
ENROLLMENT FORM FOR THE INFORMATION
The MODERN THEATRE
PLANNING mSTTTUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
9-23-50
Please enroll us in your RESEARCH BUREAU
to receive inlormation regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics
Lighting Fixtures
n Air Conditioning
g plumbing Fixtures
Architectural Service
D "Black" Lighting
O Building Material
n Carpets
D Coin Machines
n Projectors
n Projection Lamps
Sealing
Q Signs and Marquees
D Complete Remodeling D Sound Equipment
n Decorating
n Drink Dispensers
D Television
D Theatre Fronts
n Drive-In Equipment Q Vending Equipment
LI Other Subjects .
Theatre
Seating Capaciiy.
Address
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State
Signed
Postogc-poid reply cards for your further convenience
in obtolning informotion ore provided In The MODERN
THEATRE RED KEY SECTION (Nov. 19, 1949).
get a new foyer, balcony and marquee . . .
J. Thibault, Royal. I'Epiphanie, has rented
another theatre, the Chateau in Ste. Julienne,
from Telesphore Lachapelle.
Edgar Hamel, manager of Foto-Nite, has
returned from Granby where he opened a
deal at the Palace, 1,400-seat theatre constructed
two years ago by Romeo Robert and
son. Robert has two other theatres in Granby.
.
the Ritz and the Cartier. The latter reopened
September 15, after being closed for
some time ... Jo Oupcher, salesman for United
Ai'tists, was on a business trip to Gaspe
Peninsula . Harold Greenberg, manager of
the
.
Snowdon, United Amusement theatre, is
honeymooning in New York and points south.
John Sperdakos, assistant to Mel Johnston,
head of the advertising department of United
Amusement Corp., has returned from a holiday
at Niagara Falls . Roher, president
of Peerless Films, called at the Montreal
. . . E. V.
office on his way to Ste. Agathe where his
family spent the summer. They will return
to Toronto with him . King, secretary
10 Irving Sburkes of Confidential Reports,
went to Toronto over a weekend to visit the
Canadian National Exhibition
Brennan, head booker at Warner Bros., has
returned from a week's holiday at Rawdon.
"Forbidden Journey," Montreal-made film
melodrama about a young fugitive from Communism
and his adventures, produced by Selkirk
Productions, is sclieduled to have its
world premiere at the Princess, September 22
confectionery stands have been
forced to add one cent to the cost of pop and
candy bars as a result of a tax imposed in the
recent Dominion budget .
distributors
are loud in praise of the emergency arrangements
made by truckers during the recent rail
strike, which affected not only rail but also
telegraph services.
Theatre chains are affected by the recent
increase in the federal government corporation
tax from 10 to 15 per cent. Tliis has led
to some speculation as to whether admission
George Formby, who
prices will be raised . . .
made a personal appearance before a record
crowd at the Forum, kicked off at a soccer tilt
in the McKellar Memorial Charity Trophy
The municipality of Shawinigan
final . . .
South has issued a permit for construction
of a $45,000 cinema at the corner of Fifth
avenue and 115th street.
National Film Board's new chairman W.
Arthur Irwin, former editor of MacLean's,
will be honored at a dinner September 29 by
the Ass'n of Motion Picture Pi-oducers and
Laboratories of Canada, presided over by association
President John Chisholm. The dinner
will be held in Ottawa and motion picture
executives from New York are expected to be
among the speakers . News
will release a short on the city of Halifax, in
the .series Great Canadian Cities.
16MM on New Golf Rules
Is Filmed at Montreal
MONTREAL—The Royal and Ancient Golf
club of St. Andrews Rules committee early
this year revised several key rules, with a
view to improving, clarifying and speeding up
the game. So that the Canadian golfing fraternity
can see pictorially just what these
changes will mean to them personally, a
16mm Kodachrome motion picture has been
sponsored by the House of Seagram. Produced
by the Associated Screen studio of
Montreal, the film features James Buchanan,
Canadian representative, the rules of golf
committee of St. Andrews, and B. Colin
Rankin, rule chairman of the Royal Canadian
Golf Ass'n. New rules covered in the picture
are: Ball out of bounds; lost ball; the unplayable
ball; putting procedure; movable
and immovable obstructions; hazards, and the
sandtrap play. Demonstrating the rules are
genial Bill Kerr, top Canadian in the 1949
Canadian open golf championship, and Hilles
Picken, publisher of the Canadian Sport
Monthly. The locale chosen by the moviemakers
was the lovely Beaconsfield course,
near Montreal.
The Seagram picture can be obtained free
by any interested group from the Benograph
division film libraries of Associated Screen
News in Vancouver, Winnipeg, Toronto and
Montreal, and from Reid's Photographic Centre,
881 Main Street, Moncton, N. B.
340 Kids Out Quietly
In West St. John Fire
ST. JOHN—In a fire in the basement of
the 340-seat Community Theatre, West St.
John, the only casualty was the managerlessee.
Walter R. Golding was cut on the
head by a rod while opening the windows so
the smoke could escape. As it was Saturday
afternoon, about 340 boys and girls were in
the seats, and they filed out without disorder
or injury. ' The smoke was heavy in the auditorium,
but the fire was confined to the
basement, occupied by city water and sewerage
department. Tlie building is owned by
the city. Murray Sweet, projectionist, was
the first to notice the smoke and switched
the full house lights on to facilitate the exit.
The theatre was closed for several days
after the fire.
Universal Making 'Bonaventure'
Universal is making a mystery melodrama
called "Bonaventure." Stars will be Claudette
Colbert and Ann Blyth. Douglas Sirk wUl
direct.
DRIVE-IN THEATRE IN-A-CAR
SPEAKERS
and Junction Boxes. For new jobs or replacements
caused from tlielt or vandalism
Kansas Clly. Mo.
104 BOXOFFICE :: September 23, 1950

071 AW A
/^asey Swedlove, owner of the Linden and
president of the Ottawa Theatre Managers
Ass'n. plunged into arrangements for
the annual meeting immediately after his
return from a week's visit in New York City
with his wife. Casey has reopened the reconstructed
Savoy in Cardinal, Ont. This
theatre, which seats 293 persons, was rebuilt
after Swedlove took over. He also owns the
Prescott in the St. Lawrence town of Prescott.
. .
An estimated 10.000 persons witnessed the
presentations of a Catholic picture at the
FPC Capitol under the auspices of the Family
Rosary Crusade on Sunday. To accommodate
the crowds not less than five performances
were conducted during the afternoon
and evening. Manager T. Ray Tubman
William
was in charge of arrangements .
Ferah of the new Strand cooperated with
the Red Sox football club by loaning the
theatre for a vaudeville show Sunday night
to raise funds for the club's equipment.
For the engagement of "Battleground" at
the Century in the west end. Manager Barney
Simmons secured the cooperation of the Defense
department in a display of armored
fighting vehicles in front of the theatre.
Big crowds gathered to examine the battle
equipment. Simmons also tied in with the
Arthur Murray studio for the distribution of
$10 dance lesson certificates as door prizes.
. . .
Manager Ernie Warren of the Elgin had
two holdovers on his hands, "My Blue Heaven"
and "A Song to Remember," each of which
remained for a third week in their respective
The
auditoriums of the dual theatre
Odeon Rexy has arranged a weekly musical
quiz show each Friday night in cooperation
with a neighboring jewelry store . . .
Manager
Morris Berlin of the Somerset arranged
special prices at 50-cent top for the first
local run of the German postwar feature,
"Die Fledermaus." and reported excellent
crowds.
Manager Robertson of the Mayfair had an
extra screen attraction to draw the juvenile
trade for the Saturday matinee in the playing
of "The Gun Smugglers." The regularly
booked picture was "Dear Wife."
The newly opened Soo Drive-In at Sault
Ste. Marie is staging bingo games prior to the
film shows, the corn-and-number pastime
being sponsored by the local Lions club with
proceeds being announced for community
activities. The theatre gets the theatre admissions.
An editorial in a leading Australian newspaper
says: "I often wonder just how the
censorship of pictures really works. Broadly
speaking, it seems that while people shooting
each other to pieces in westerns are
all right for the kiddies, gangsters having
pot-shots at each other in New York are all
wrong. Personally, as long as the moral is
emphasized I don't think there's anything
wrong with either. But when we find a picture
like "The Foryste Saga" which motivates
so much on marital infidelity marked for
general exhibition, I find myself in a mental
fog. Again, I say I just don't know how
it works."
French Film Company af Montreal
Is Headed by Marie Desmarais
By HELENS BOULERICE
MONTREAL—Well known in the local film
industry is Mrs. Marie Desmarais, president
of Cine-France Distribution.
Limitee, locatted
at 20 St. James St.
East. Mrs. Demarais
(^pv^K^I^^^ has been connected
with the motion picture
industry for 22
years. She began her
career in England with
the production of the
first French-language
films there. These
early day films were
produced both in the
Marie Desmarais English and French.
She remained in England two years, then
became associated with a number of French
production companies and other studios in
Europe.
During the five-year German occupation
in World War II. her producing company
TORONTO
TITholehearted congratulations were accorded
. . .
the dinner committee for the success of
the Vari&ty heart award dinner. The chairman
and vice-chairman were F. C. Dillon of
the Canadian Moving Picture Distributors
Ass'n and Arch H. Jolley of the Motion Picture
Simon
Theatres Ass'n of Ontario Meretsky. veteran exhibitor who recently sold
his interests in Windsor to Famous Players
Canadian Corp., will be given a dinner by the
Canadian Picture Pioneers early in November
at
the King Edward hotel here.
Manager Russ McKibbin of the Victoria has
a tremendous tieup for "Treasure Island" involving
the many stores of Loblaw's Groceterias
and the Telegram newspaper through
the distribution of "keys" in the 65 stores for
103 prizes worth $3,300 in the ornate chest in
the theatre's lobby . . . Col. John A. Cooper,
dean of the film industry here, has been
elected honorary president of the Ass'n of
Canadian Clubs of which he was a founder
many years ago.
Manager Bill Trudell of the FPC Capitol
at London is the lucky fellow. He featured
Miss Canada. Margaret Bradford, on the
stage in conjunction with the showing of "Our
Very Own." The winner of this year's title
was also interviewed on the air . . .
After his
engagement at the Royal Alexandra. Toronto's
legitimate theatre. George Formby.
British comic, went to the Odeon Palace in
Hamilton two days.
had to cease operations, but as soon as
liberation came, the French government
helped Mrs. Desmarais acquire films for
distribution in Canada.
Now she has been a resident of Canada
for two and one-half years. Her company
at its debut distributed an initial small
number of films, one being "Les Inconnus
Dans la Maison," starring the late Raimu.
this being the last vehicle of the great
French artist. Since that time Cine-France
Distribution has made much progress in the
distribution of its own films and is at present
putting on the market a list of 50 films
for the 1951 season.
Mrs. Desmarais is also the owner of the
La Scala Theatre at the corner of Papineau
avenue and Beaubien street. She has made
of her comparatively new theatre a center
for the best French-language films.
The president of Cine-Prance Distribution
said her company plans to continue each
year to introduce the same number of firstquality
films.
. . Allen's
Manager Kent Craig of the Strand in
Hamilton was busy for .several days in the
checking of a burglary late Saturday night.
The crooks failed to smash the safe and left
a number of tools as mementoes .
Hollywood in the north end made a special
event of the Canadian premiere of the British
picture. "Uneasy Terms." both auditoriums
of the dual theatre being used . . .
Preliminaries
of the talent hunt for the annual Community
Chest revue are being staged at the
Odeon neighborhood units with prizes being
donated by the Robert Simpson Co. Manager
Wannie Tyers will stage the final show
at the Odeon.
Harland Rankin of the Plaza. Tilbury, returned
home with his family after a 9,000-
mile roundtrip by automobile to Alaska which
took most of the summer ... In 15 performances
of the grandstand revue at the Canadian
National exhibition. Danny Kaye played
before no less than 345,000 patrons, the great
stand seating 22.700 persons, being sold out
for every show. The engagement closed September
9 with everybody immensely pleased.
Monkey business was noted at the North
East Drive-In here for three days with
"Monkey Circus" on the stage. The screen
program was "Red River" and "City Across
the River."
Three Canadian Pictures
Win International Awards
MONTREAL—Three Canadian films have
won top honors at the recent International
Film festival in Venice. The National Film
Board said it had received word from the
Canadian embassy in Rome that "Challenge;
Science Against Cancer," produced by the
Board for the health department, has won
first prize in the scientific film category.
Another film board production. "Teeth
Are to Keep," received a prize in the children's
film section.
The third film, "Begone Dull Care," a recent
experiment in color animation by Norman
McLaren, won first prize In the art film
group.
MGM
Karl Tunberg Story to
MGM has acquired "Tlie Law and Lady
Loverly" from Karl Tunberg and Leonard
Spigelgass and will star Greer Garson in the
BOXOFFICE September 23, 1950 105
film.

SLUM
PREVENTION
^ The BEST REMEDY
I^K
for slipping grosses
M^^ is intelligent, well-
^M^^ planned
promotion
^^ — based on best
ideas, tested by practical
showmen take it now!
READ and
USE the
SHOWMANDISER Section
(every week in boxoffice)
Scores of seat-selling stunts that build
business and keep paying patrons happy
.... Easy to file in a ring binder.
• ALWAYS SOMETHING NEW AND INTERESTING •
106 - BOXOFFICE :: September 23, 1950

BOXOmCE BAROMETER • EXHIBITOR HAS HIS SAY
Bookin(fuid
FEATURE CHART • REVIEW DIGEST • SHORTS CHART
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
pictures in five or more of
the 21 key cities
As new runs are reported, ratings
checked.
are added and averages revised.
BAROMETER
TOP HIT
OF THE WEEK
(Not an Average.
The Black Rose-
Denver 250
Detroit 175
San Francisco 175
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
Abbott, Costello in Foreign Legion (U-I) 100 80 100
w

EXHIBITOR HAS HIS SAY
ABOUT
PICTURES
Just as the Barometer vage shoios first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made
by exhibitors themselves. A one-star contributor is new, two stars means the
exhibitor has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more. All exhibitors welcome. Blue Ribbon
pictures are marked thus U.
COLUMBIA
OAU the King's Men (Col)—Broderick
Crawford, Joanne Dru, John Ireland. We
thought this was too highbrow for small
towns but we found out different. Played
Mon., Tues.—Harland Rankin. Plaza Theatre,
Tilbury, Ont. Small town patronage. • • •
Father Is a Bachelor (Col)—William
Holden, Coleen Gray. Mary Jane Saunders.
We liked this one better than "Cheaper by
the Dozen." it did nearly as much business,
and it cost us one-fourth as much. It is a
swell piece of entertainment. Played Sun.,
Mon. Weather: Cold.—R. V. Rule, Alco Theatre,
Harrisville, Mich. Small town patronage.
• • •
IVIiss Grant Takes Richmond (Col)—Lucille
Ball, William Holden, Janis Carter. They
don't make any better comedies than this,
and it has a top comedy cast. The story is
clever, too. Business was nothing to brag
about, but those that took a chance loved
it. The terms were fair, so I'm happy.
Don't pass it up. Played Sun., Mon.. Tues.
Weather: Hot.—Bob Walker. Uintah Theatre,
P^uita, Colo. Rural patronage. * • •
Nevadan, The (Col)—Randolph Scott, Dorothy
Malone, Forrest Tucker. Why Scott
fools around making pictures for anyone
but Columbia. I'll never understand. In this
one you have another very satisfying, big
western. It's not as great as "Coroner Creek"
but it is one of Scott's big ones. Tucker and
Macready are the perfect team of villains,
to make it a sure-fire crowd-pleaser. Business
was above average, for a change. Don't
pass it up. Played Fri., Sat. Weather: Hot.—
Bob Walker. Uintah Theatre, Fruita, Colo.
Rural patronage.
* • •
No Sad Songs for Me (Col)—Margaret
Sullavan. Wendell Corey, Viveca Lindfors.
This is a very good drama which failed to
draw and caused me a loss at the boxoffice.
There is nothing wrong with the picture but
my customers just do not want tear-jerkers
with a tragic ending. Played Tues., Wed..
Thurs. Weather: Good.—E. M. Freiburger,
Dewey Theatre, Dewey. Okla. Small town
patronage. • • •
Rusty's Birthday (Col) — Ted Donaldson,
John Litel, Ann Doran. I doubled this with
"Northwest Trail" (SG) to average attendance.
This Rusty is as good as tradepress reports
say it is. It is a top little picture with
everything for the whole family. You can't
go wrong playmg this Rusty. Played Saturday
only. Weather: Fair and warm.—Fred G.
Weppler, Colonial Theatre, Colfax, lU. Small
town and rural patronage.
• • •
Palomino, The (Col)—Jerome Courtland.
Beverly Tyler. Joseph Calleia. This is a real
action picture which we double biUed with
"Bomba. the Jungle Boy" (Mono) and did
exceptionally well. I would recommend this
combination to anyone who can possibly get
it, as we did outstanding business equal to
many of the top Fox and Metro pictures
which are more highly recommended. Played
Thurs. through Sat. Weather: Rain.—Harland
Rankin, Plaza Theatre, Tilbury, Ont.
Small town patronage. * • •
Riders in the Sky (Col)—Gene Autry,
Gloria Henry. Pat Buttram. These Gene
Autry pictures are like the "old gray mare"
—they ain't what they used to be! This is
the poorest Autry to date, and we don't like
the sepiatone . . . The kids are the westerns'
best friends, so why not have more comedy
and music and less saloons and gambling?
Played Fri., Sat. Weather: Rain.—R. V.
Rule, Alco Theatre, Harrisville, Mich. Small
town patronage.
• • •
EAGLE LION CLASSICS
Eagle Squadron (ELC) — Reissue. This
pulled a full house on Sunday, which isn't
at all unusual, but did above average on
Monday with rain threatening, and a heavy
downpour during the middle of the show.
Robert B. Tuttle. Sky Drive-In Theatre,
Adrian, Mich. Rural and city patronage. •
METRO-GOLDWYN-MAYER
Ambush (MGM) — Robert Taylor, John
Hodiak, Arlene Dahl. When Luke Short
writes 'em, they're always good. Taylor has
too good a vocabulary for a scout who has
spent his life in the wilderness, but aside
from that, it's a thrill-packed western that
holds you on the edge of your seat from the
moment it opens until the end. Western
fans will complain that it is too short. Business
was nothing big but was better than I
expected for Labor day weekend. It is certainly
one you need. Played Sun., Mon., Tues.
Weather: Sultry.—Bob Walker, Uintah Theatre,
Fruita, Colo. Rural patronage. • * *
Battleground
Hodiak, Ricardo Montalban. I'll never know
why this didn't do the business it should
have. It's based on the 101st Airborne division's
heroic stand at Bastogne. It's very
—
(MGM)—Van Johnson, John
Nebraska Exhibitor Asks
For Department Form
CEEMS like it pays to let folks know
they will be welcomed as contributors
to these pages, for we received this letter
last week from Walter Austin of the
Plains Theatre at Plainview, Neb.:
"In a recent issue, in the EHHS department,
I noticed you answered an inquiry
on how to contribute to that department.
"Will you please send me a form which
you furnish for this particular department?
"We read EHHS before we look at any
other part of the magazine, and thought
perhaps our two-cents' worth might help
some exhibitor."
The EHHS form is on the way . . .
There must be others who want to
participate
instead of just sitting on the
sidelines.
Comment of the Week
To Be New Feature
CO.ME of tlic comments wliicli come in
each week in routine reports deserve
to be singled out for special attention.
For that reason we are reserving this
space hereafter for the COMMENT OF
THE WEEK. And were starting it off
this week with one from R. V. Rule of
the Alco Theatre at Harrisville. Mich.,
who reminds us and producers as follows:
"The kids are the westerns' best friends,
so why not have more comedy and music
and less saloons and gambling?"
good if war pictures will still go in your location.
Played Sun., Mon. Weather: Fair.—Jim
Mote, Friendship Theatre, Sterling, Okla.
Rural and small town patronage.
• • •
tJFather of the Bride (MGM)—Spencer
Tracy, Joan Bennett, Elizabeth Taylor. This
is one of the cleverest comedies of this or
any other year. Spencer Tracy is superb, as
usual, also Joan Bennett and stunning Elizabeth
Taylor. This is another great moneygetter.
Played Wed., Thurs., Fri. Weather:
Good.—Ken Gorham, Town Hall Theatre,
Middlebury, Vt. College town patronage. * • •
Happy Years, The (MGM)—Dean Stockwell,
Darryl Hickman, Scotty Beckett. This
is a piece of grand family entertainment.
The boxoffice was a little below normal, due.
perhaps, to our playing it too new. However,
this is the kind that will please everybody
and the kind that will keep your books
in the black. Played Sun., Mon. Weather:
Fair.—R. V. Rule, Alco Theatre, Harrisville,
Mich. Small town patronage. * * *
Key to the City (MGM)—Clark Gable.
Loretta Young, MarUyn Maxwell. We played
this picture late and chased it all over the
state and against the "greatest show on
earth," RingUng Bros, circus, to normal business
and all satisfied customers. It is a fine
picture, Metro, with Gable in a role he is
suited for. The old standby stars still please
and draw. Played Sun.. Mon. Weather: Cool
and rain.—Ken Christianson. Roxy Theatre,
Washburn, N. D. Small town and rural patronage.
• • •
Malaya (MGM)—Spencer Tracy, James
Stewart, Valentina Cortese. We expected
more from stars Spencer Tracy and James
Stewart, but they just didn't turn out for
this. I liked the picture myself. Played
Wed., Thurs. Weather: Fair.—Harland Rankin,
Plaza Theatre, Tilbury, Ont. Small town
patronage.
• • •
Malaya (MGM)—Spencer Tracy, James
Stewart. Valentina Cortese. This would have
fallen pretty flat without cash night and
even so it was a bit off average. Why? It
has a good cast and is well made ... I
don't know for sure but it may be that
this type is losing its appeal. We find comedies,
good musicals, family types and superwesterns
much better attended here generally
than pictures of war and/or intrigue.
"Battleground" was an exception. Played
Wed.. Thurs. Weather: Good.—William J.
Harris. Crown Theatre. Lincoln, Ark. Small
town and rural patronage. • • •
(JOn the Town (MGM)—Gene Kelly, Frank
Sinatra, Betty Garrett. This is a nice musical
with comedy and in color. Comments
were good. Played Sun.. Mon. Weather:
BOXOFFICE BookinGuide : : Sept. 23, 1950

Cool.—L. Brazil jr., New Theatre, Bearden,
Ark. Small town patronage. • • •
Please Believe Me (MGM)—Deborah Kerr,
Robert Walker, Mark Stevens. Tliis comedy
from MGM failed at my boxoffice—unless
the film producers figure that $18 over the
film rental is a howlingly successful picture.
It is a delightful comedy that kept the patrons
laughing and waiting for the next
scenes. This had the customary MGM star
appeal but something was lacking some place.
Played Wed., Thurs. Weather: Fair and cool.
—Fred G. Weppler, Colonial Theatre, Colfax,
111. Small town and rural patronage. • *
Reformer and the Redhead, The (MGM)—
Dick Powell, June Allyson, David Wayne.
This didn't do anything to write home about.
The first night was fair but the second night
was no good. Played Mon., Tues. Weather:
Fair.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. Small town patronage. • •
Southern Yankee, A (MGM)—Red Skelton,
Brian Donlevy, Arlene Dahl. We played this
Thurs., Pri. and did above average business
both nights. As we buck a free band concert,
stock-car races, as well as another
drive-in and two indoor houses on Thursday,
we were well pleased.—Robert B. Tuttle, Sky
Drive-In Theatre, Adrian, Mich. Rural and
•
city patronage.
MONOGRAM
Hold That Baby! (Mono)—Leo Gorcey,
Huntz HaU, Gabriel Dell. This is one of the
best in the series—a lot of laughs and it
seemed to please everyone. Monogram has
a good bet in the Bowery Boys, with plenty
of tieups in this little programmer. This
gave us near normal business, which is good
at harvest time here. Played Tues., Wed.
Weather: Hot, windy and dry.—Ken Christiansen,
Roxy Theatre, Washburn, N. D.
Small town and rural patronage. * ' *
Jiggs and Maggie Out West (Mono)—Joe
Yule, Renie Riano, George McManus. This
is very good and is good for any day in the
week. They should make about three or four
of these a year. Business and comments on
it were excellent. Played Fri., Sat. Weather:
Cloudy.—L. Brazil jr., New Tlieatre, Bearden,
Ark. Small town patronage. * •
•
PARAMOUNT
Captain Carey, U.S.A. (Para)—Alan Ladd,
Wanda Hendrix, Francis Lederer. I ain't
mad at nobody, after running this one with
"Holiday Affair" (RKO), for two days and
a midnight show. I never could figure out
which one they wanted to see the more. Both
flickers were topnotch entertainment and did
much toward sending my patrons home
happier because they had attended a movie
His Severest Critics
Had Best Comments
SINGING GUNS (Rep) — Vaughn
Monroe, Ella Raines, Walter Brennan.
Some patrons are never pleased with any
picture after they have seen it, but my
very severest critics came up after this
show with the best comments. No one
will go wrong on this picture. It has the
very best color, a. wonderful cast, and
several came back the second night.
When Vaughn sang "Mule Train" the
house went wild. Flayed Sun., Mon.
Weather: Fair.—James Landsen, Landsen
Theatre, Clairfield, Tenn. Small mining
camp patronage. *
that day. Played Sat. (preview). Sun., Mon.
Weather: Rainy and sultry.—Jim Dunbar,
Roxy Theatre, Wichita, Kas. Subsequent
downtown run patronage. • • •
OSo Proudly We Hail (Para)—Reissue.
This is
as great as any of the
Claudette Colbert, Paulette Goddard.
a fine picture that is
new war pictures. It has everything needed
in a movie, but it failed to do business.
People are afraid to see the war again.
I am
proud to have played this even though business
was near normal. Played Thurs., Fri.
Weather: Hot and dry.—Ken Christiansen,
Roxy Theatre, Washburn, N. D. Small town
and rural patronage. • • •
RKO RADIO
Storm Over Wyoming (RKO)—Tim Holt,
Richard Martin, Noreen Nash. This is a good
western series. Try one and see if it takes
hold. Played Pri., Sat. Weather: Good.—Carl
Neitzel, Juno Theatre, Juneau, Wis. Small
town and farm patronage.
• • •
Wagonmaster (RKO)—Ben Johnson, Joanne
Dru, Harry Carey jr. This is a very
good western and we did good business with
it Fi-i., Sat.—Dick DeVries, Ritz Theatre,
Correctionville, Iowa. Rural patronage. Ad-
Dick DeVries of Iowa
Is Anxious to Build
XXTE HAVE ANOTHER new contributor
this week and welcome his reports
and the information about himself and
his theatre experience. Folks, meet Dick
DeVries, Ritz Theatre, Correctionville,
Iowa, who comments:
"I would like to say here that pictures
as a whole have been good in the 12 years
I have been in show business. My wife,
Jessie, and myself also run a motel from
May to October 15. We have three boys,
Jerry, 10 years, Mark 4, and Tom 6
months. Our hope is to build our theatre
larger this fall or to build a new theatre."
Here's wishing you the best of luck on
that. And let's have more reports.
mission: 15-26 cents for children, adults,
40-45 cents.
Wagonmaster (RKO)—Ben Johnson, Joanne
Dru, Harry Carey jr. This was our
lowest Sun., Mon. grosser for August, yet it
did passable business. The music is very
good but the plot is weak and there is not
mucli star value. It will make a good booking,
however, but not at the top terms which
we paid. Played prevues Sun., Mon. Weather:
Partly rainy.—William J. Harris, Crown Theatre,
Lincoln, Ark. Small town and rural
patronage.
• • •
REPUBLIC
Code of the Silver Sage (Rep) — Allen
"Rocky" Lane, Eddy Waller, Roy Barcroft.
If it is an action -packed picture you want,
there is plenty of lead flying, fast slinging
and hard riding in all of Rocky Lane's pictures.
RepubUc doesn't ask for all you make,
either. They rent their films on a live-andlet-live
basis. I've played two of their pictures
a week for three years and I know.
Played Fri., Sat. Weather: Rain. — James
Lansden, Lansden Theatre, Clairfield, Term.
Small mining camp patronage. *
Fighting Seabees, The (Rep)—Reissue. This
picture did very well at the boxoffice and
the comments were all good. If your fans
like John Wayne, play it. I should have
played it two nights Instead of one. Many
Don't Want the Kettles
To Be Sophisticates
MA AND PA KETTLE GO TO TOWN
(U-I)—Marjorie Main, Percy Kilbride,
Richard Long. This did good business
but after seeing it, we were afraid U-I
was going to ruin Ma and Pa at the boxoffice—in
Lincoln, anyway, by giving Ma
and Pa money, trips to the city, and practically
making sophisticates out of them.
Our people like to see them with their
kid problems, financial worries, and still
with a sense of humor. It will be better,
we think, to get them back on the farm,
as U-I is doing in their next vehicle.
Played Sun., Mon. Weather: Okay.
William J. Harris, Crown Theatre, Lincoln,
Ark. Small town and rural patronage.
* * *
came the next night expecting to see this
picture. Played Wednesday, cash night.
Weather: Cool and nice.—Clinton Bahensky,
Time Theatre, Albert City, Iowa. Small
town and rural patronage. •
Hi, Neighbor (Rep) — Reissue. Lulubelle
and Scotty, Jean Parker. This hillbilly reissue
will please your rural trade. It has
a lot of laughs and they leave happy. It is
good for the weekend trade and is sold right,
so it is money in the bank. Lulubelle and
Scotty have what it takes in these parts. I
wish I had ten of these a year to run.
Thanks, Republic. Played Fri., Sat. Weather:
Hot and dry.—Ken Christiansen, Roxy Theatre,
Washburn, N. D. Small town and rural
patronage.
• • •
Sands of Iwo Jima (Rep)—John Wayne,
John Agar, Adele Mara. We opened August
with a three-day stand for this picture, and
teamed it up with our new "three-shortswith-a-single-feature"
policy. It did better
than average business.—Robert B. Tuttle,
Sky Drive-In Theatre, Adrian, Mich. Rural
and city patronage. •
Sands of Iwo Jima (Rep)—John Wayne,
John Agar, Adele Mara. This is one of the
best pictures of the year. It is a war picture,
and very timely, with lots of action. It has
a good cast and is well acted. Comments
were good. Played Sun., Mon. Weather:
Cloudy.—L. Brazil jr., New Theatre, Bearden,
Ark. Small town patronage. • * •
20th CENTURY-FOX
yCheaper by the Dozen (20th-Fox)—Clifton
Webb, Jeanne Crain, Myrna Loy. All the
other fellows who played this said it already.
It's a small town gold mine and will build
up your theatre's patronage. Played Sun.,
Mon. Weather: Fair.—Carl Neitzel, Juno
Theatre, Juneau, Wis. Surrounding trade area
patronage.
• • •
OCheaper by the Dozen (20th-Fox)—Clifton
Webb, Jeanne Crain, Myrna Loy. Any
picture which makes it easy for a member
of the audience to put himself in the position
of one of the players, is on the right
track. In addition, any picture which treats
family life and problems so as to make it
easier for it to strike familiar chords with
the audience, is assured of a larger potential
audience. This is such a picture. We had
the usual theatregoers plus many of the seldomgoers
over 40 years of age, and that made
our engagement a success.
—
The scene at the
dance is delightful, and Webb and Jeanne
Crain handle it masterfully, making it appear
wholly spontaneous. An enjoyable pic-
( Continued on page 4)
BOXOFFICE BookinGuide : : Sept. 23, 1950

Exhibitor Has His Say
(Continued from page 3)
ture like this has more general appeal for
famines, thus larger audience appeal, than
other types. We'll send our average to Fox,
not feeling this time that it's blood money.
Played preview Sun., Mon. Weather: Threatening
rain.—William J. Harris, Crown Theatre.
Lincoln, Ark. Small town and rural patronage.
• • •
Fighting Man of the Plains (20th-Fox)—
Randolph Scott, Bill Williams, Victor Jory.
This is a good western in Cinecolor. Randy
Scott was good in his role and it will please
your western fans—did slightly below normal
weekend business for us at top rental.
It is recommended for weekend trade only.
Played Pri., Sat. Weather: Cool and rainy.—
Ken Christianson, Roxy Theatre, Washburn,
N. D. Small town and rural patronage. • * •
Ticket to Tomahawk, A (20th-Fox)—Dan
Dailey, Anne Baxter, Rory CaUioun. Here is
a good comedy western in Technicolor which
should please in any kind of town. Business
was good and it showed a profit. Played Sun.,
Mon. Weather: Good.—E. M. Freiburger,
Dewey Theatre, Dewey, Okla. Small town
patronage.
• • •
UNITED ARTISTS
Big Wheel, The (UA)—Mickey Rooney,
Thomas Mitchell, Michael O'Shea. This picture
has action plus. The fans liked it and
business was above average. Also, the price
was right. Mickey does a grand job in this
one. The racing scenes kept the patrons on
the edges of their seats. Played Thurs., Fri.,
Sat. Weather: Warm.—Clinton Bahensky!
Time Theatre, Albert City, Iowa. Small town
and rural patronage. «
UNIVERSAL-INTERNATIONAL
Bagdad lU-Ii — Maureen O'Hara, Paul
Christian, Vincent Price. Boys, this has a
good trailer but the picture let 'em down.
We had a good crowd the first night. The
same old story (word-of-mouth advertising)
kept them away the second night, as it was
poison to a small town. It just goes to show
that stars do not make a picture go in a
small town, if it has too much dialog and
costumes.—Elmer Bisbee, AJba Theatre, Alba,
•'
Tex. Small town and rural patronage.
Free for All (U-D—Robert Cummings, Ann
Blyth, Percy Kilbride. We sold this through
the boxoffice power of Percy Kilbride. It is
a very light story that has been told before
and is not very funny—rather disappointing
and not a very good movie. Watch where
you book it—we did Sunday business on it
in one day. Played Saturday only. Weather:
Heavy rain—Ken Christianson, Roxy Theatre,
Washburn, N. D. Small town and rural
patronage. « • «
Gal Who Took the West, The (U-D—
Yvonne DeCarlo, Charles Coburn, Scott
Calls It Fine Picture
And a Money-Getter
BROKEN ARROW (20th-Fox)—James
Stewart, Jeff Chandler, Debra Paget.
This is one of the finest pictures I have
had the pleasure of playing for many
years. The patrons loved it and the color
was great. It is an excellent story and
a money-getter, to be sure, in any spot.
Played Sun.. Mon.. Tues. Weather: Good.
Ken Gorham, Town Hall Theatre, Middlebury,
Vt. CoUege town patronage. » • *
Brady. Here Is a refreshing Technicolor western
that's bound to please. The story is so
different and so full of comedy that even the
gals will love it. The cast docs a splendid
job. Business wasn't too good, but that is
no fault of this grand picture. Played Fri.,
Sat. Weather: Rainy.—Bob Walker. Uintah
Theatre. Pruita. Colo. Rural patronage. • • •
Winchester '73 (U-D—James Stewart. Shelley
Winters. Dan Duryea. This is good
enough for extra exploitation. Universal
threw us a curve in that it canceled a date
and put this in only a few days ahead, so
that we did not have time to plug the picture
and it had to stand alone. We played it
hot, but in this case it did not help, as word
had not got around about the picture. Otherwise,
I'm sure we might have grossed more.
We were checked. Played preview Sun., Mon.
Weather: Okay.—William J. Harris. Crown
Theatre. Lincoln, Ark. Small town and rural
patronage. * • •
WARNER BROS.
Angels With Dirty Faces (WB)—Reissue.
James Cagney. Pat O'Brien, Humphrey Bogart.
This oldie, with the help of our jackpot
on lucky-seat night, did above average business
for a change, and everyone seemed
pleased. Played Wed.. Thurs. Weather: Hot.
—Bob Walker, Uintah Theatre. Fruita, Colo.
Rural patronage. * • •
Colt .45 (WB)—Randolph Scott. Ruth Roman,
Zachary Scott. This was a fine epic
Now Another Exhibitor
Has Idle Thoughts
Y^^LLIAM J. HARRIS of the Crown
Theatre at Lincoln. Ark., sends us
these Idle Thoughts: "Our business began
an upswing in June, probably reaching
its peak in August before school started.
It is much better than a year ago . . .
Cash night has helped us considerably
and is highly recommended—we're doubling
our weekly contribution to it . . .
People still turn out for top movies,
though, without extra inducement. If we
can hold some of our business into the
winter, we're definitely over the hump
. . . We'd like to see exchanges farm out
their screenings to nearby large towns so
we can see the pictures first. It helps
tremendously. We're not about to drive
220 miles to Oklahoma City for every
screening."
western with able action from Randy Scott,
.-.•ho has a large following. Some hke this
make-up for some of the less profitable
Warner product they insist on cramming
down the midwesterners' throats. This did
double duty with Eddy Arnold's "Hoedown"
(Col) for average business, and pleased patrons.
Played Thiirs., Fri., Sat. Weather:
Cloudy and sultry.—Jim Dunbar, Roxy Theatre,
Wichita. Kas. Subsequent downtown run
patronage. » • •
Daughter of Rosie O'Grady (WB)—June
Haver. Gordon MacRae, James Barton. This
is the first musical we have done any business
on in months.—M. L. DuBose. Majestic
Theatre. Cotulla. Tex. Small town and ranch
patronage. • • •
Girl From Jones Beach (WB)—Ronald
Reagan. Virginia Mayo. Eddie Bracken. We
pla.ved this against adverse conditions—the
end of the month and following Ringling
Bros, circus appearance, which got their
amusement budget. Warners' picture was
Local 'Doc' Cooperates
To Arouse Interest
RED STALLION IN
THE ROCKIES
(ELO—Arthur Franz, Jean Heather,
Wallace Ford. Our beloved local doctor
has a summer home where this one was
filmed. During filming, he spent most of
his time there so gossip had him playing
a role in the picture. Since he is a
friend of mine, he wouldn't say "yes" or
"no." The results for me were great
this drew one of the biggest crowds of
the year. All of them liked the picture,
even though they couldn't find "Doc."
It's a plea.sant little horse story, if you
need one and have passed it up. Played
Fri.. Sat. Weather: Hot.—Bob Walker,
Uintah Theatre. Fruita. Colo. Rural patronage.
• • •
good, had a_good trailer, but we suffered from
too much circus. Played Tues.. Wed. Weather:
Cool and dry.—Ken Christianson. Roxy Theatre.
Washburn. N, D. Small town and rural
patronage. • • »
Girl From Jones Beach (WB)— Ronald
Reagan. Virginia Mayo. Eddie Bracken. This
was doubled with "The Beautiful Blonde
From Bashful Bend" (20th-Fox). which, with
the big lucky-seat jackpot, pulled the crowd
—but everyone came out raving about what
a great comedy this was and how BBFBB
was too silly. Business was great but I lost
the jackpot, so midweek will die again until
it builds back up. Played Wed., Thurs.
Weather: Hot.—Bob Walker, Uintah Theatre,
Fruita, Colo. Rural patronage. • • •
They Drive by Night (WB)—Reissue.
George Raft, Ann Sheridan. Ida Lupino.
Again a big jackpot on lucky-seat night
swelled the gross to the point where I made
some dough on this oldie. Praise was high
on this feature, too. I'd forgotten how good
it was. If you can do anything with reissues,
you should be able to use this fine, old feature.
Played Wed.. Thurs. Weather: Hot.—
Bob Walker. Uintah Theatre. Fruita. Colo.
Rural patronage. • » »
Prince of Peace
MISCELLANEOUS
—
(Hallmark)— (Reviewed as
"The Lawton Story"). We played this five
days, starting Sunday. An MGM checker
told me I was crazy. We had a full house
Sunday and held 75 cars over for the second
show, Sunday, the second night, lacked a few
cars of being full but this set a house record
for Monday. Tues.. Wed.. Thurs. we were
full each night and turned 'em away. It set
a high for the gross for the week—and we
have yet to top it. Our only complaint—the
lecturer talks too d—n long.—Robert B. Tuttle,
Sky Drive-In, Adrian, Mich. General patronage.
•
Take to Horse Pictures
And Family Lite
Bill
BLUE GRASS OF KENTUCKY (Mono)
Williams, Jane Nigh, Ralph Morgan.
I was a little worried about the picture
as it is not one of the highly advertised
variety but our business on this was 'way
above normal. This area seems to take to
horse pictures and pictures dealing with
family life. Played Sun., Mon., Tues.
Weather: Warm. — Clinton Bahensky,
Time Theatre, Albert City, Iowa. Small
town and rural patronage. *
BOXOFFICE BookinGuide Sept. 23, 1950

Alphabetical Picture Guide Index and REVIEW DICES
s
?
1080 Abandoned (79) U-l lO.
1168 Abbott and Costello in the
Foreign Legion (82) U-l 7-
1185 Across the Badlands (55) Col 9-
1093 Adam and Evalyn (93) U-l 11-
1088 Adam's Rib (102) MGM 11-
1143 Admiral Was a Lady, The (85) UA.. 5-
1085 Alias the Champ (60) Rep 10-
1186 All About Eve (138) 20-Fox 9
1044 All Over the Town (88) U-l 6-
1087 All the King's Men (109) Col 11-
1094 Always Leave Them Laughing
(116) WB II.
1108 Amazing
UOl Ambush
Mr.
(89)
Beecham,
MGM
The (85) EL 1-
12-
1090 And Baby Makes Three (84) Col... 11
Angels in Disguise (63) Mono
1134 Annie Get Your Gun (107) MGM.. 4-
1082 Apache Chief (60) LP 10-
1046 Arctic Fury (61) RKO 6
1142 Arizona Cowboy, The (67) Rep 5-
1157 Armored Car Robbery (67) RKO... 6-
1142 Asphalt Jungle, The (112) MGM.. 5-
1120 Astonished Rcart, The (92) U-l 2-
1160 Avetigcrs, The (92) Rep 6-
B
1110 Backfire (91) WB
1095 Bagdad (88) U-l
1082 Bandits of El Dorado (56) Col.
1072Barbary Pirate (65) Col....
1117 Baron of Arizona, The (97) LP.
1123 Barricade (75) WB
1078 Battleground (118) MGM ...
1133 Beauty on Parade (66) Col.
1113 Belle of Old Mexico (70) Rep.
1109 Bells of Coronado (67) Rep..
1131 Beware of Blondie (66) Col..
1082 Beyond the Forest (96) WB.
1170 Beyond the Purple Hills (70) Col.
1126 Big Hangover, The (82) MGM..
1138 Big Lift. The (120) 20-Fox
1089 Big Wheel. The (92) UA
1038 Black Book, The (formerly Reign
of Terror) (89) EL
1110 Black H.ind (92) MGM
Black Midnight (66) Mono
1178 Black
Rose, The (119) 20-Fox..
1052 Blind Goddess, The (88) U-l
7- 9-49
1112 Blonde Bandit (60) Rep
1-28-50
Blonde Dynamite {66) Mono
1080 Blondie Hits the Jackpot (66) Col... 10-15-49
1125 Blondie's Hero (67) Col
1111 Blue Grass of Kentucky (72) Mono.
1159 Blue Lamp, The (84) EL
1115 Bodyhold (63) Col
1107 Bomba on Panther Island (77) Mono.
1156 Bond Street (107) Mono
1065 Border Incident (94) MGM
1109 Borderline (88) U-l
1181 Border Treasure (60) RKO
1179 Born to Be Bad (94) RKO
1137 Boy From Indiana (66) EL
WB.
US'. Breaking Point, The (97)
1083 Bride for Sale (87) RKO.
1149 Bright Leaf (110) WB...
1158 Broken Arrow (93) 20-Fox
1121 Buccaneer's Girl (77) U-l.
1178 Bunco Snuad (67) RKO...
8-19-50
3-18-50
1-28-50
6-24-50
2-11-50
1-14-50
6-10-50
8-27-49
1-21-50
9- 2-50
8-26-50
4-22-50
9- 9-50
10-29-49
5-27-50
6-17-50
3- 4-50
8-19-50
U41 Caged (97) WB 5- 6-50
1120 Captain Carey. U.S.A. 2-25-50
(83) Para. . . ,
1088 Captain China (98) Para. U- 5-49
1139 Captive Girl (74) Col 4-29-50
1132 Capture, The (91) RKO 4-8-50
1131 Cargo to Capetown (80) Cot 4- 8-50
1166 Cariboo Trail. The (81) 20-Fox 7-15-50
1113 Chain Lightning (94) WB 2-4-50
1084 Challenge to Lassie (76) MGM 10-29-49
1116 Champagne for Caesar (99) UA... 2-11-50
1130 Cheaper by the Dozen (86) 20-Fox 4- 1-50
1067 Chicago Deadline (87) Para 9-3-49

H Very Good: + Good: - Ftrir: - Poor; = Very Poor. In the sununorry H is rated as 2 pluses, = as 2 minuses.
s
& H oc
1090 Free for All (83) U-l
1172 Friohtened City (77) Col....
1187 Frisco Tornado (60) Rtp
1133 Frontier Outpost (5S) Col...
1163 Furies, The (107) Para.....
1187 Fuller Brush Girl, The (S5) Col.
12.49
29-50
23-50
15-50
8-50
23-50
1
1074 Gal Wlio Took the West, The (84) U-l 9-24-49
1112 Gay Ud», The (96) EL 1-28-50
1123 Girl From San Lorenzo, The (59) UA 3-25-50
1060 Girl in the Painting, The (90) U-l 8- 6-49
1106 Girls' School (62) Col 1- 7-50
1188 Glass Menagerie. The (107) WB.. 9-23-50
1105GI.1SS Mountain, The (97) EL 1- 7-50
1139 Goldeii Gloves Story. The (77) EL. . 4-29-50
1081 Golden Madonna, The (88) Mono. . .10-22-49
1088 Golden Stallion, The (67) Rep 11- 5-49
1129 Golden Twenties, The (68) RKO 4- 1-50
1152 Good Humor Man, The (82J Col... 6-3-50
U49Good Time Girl (81) FC 5-27-50
1072 Gre.it Lover, The (SO) P.va 9-17-49
1159 Great Jewel Robber, The (91) WB.. 6-24-50
1123 Great Plane Robbery (61) UA 3-11-50
1105 Great Rupert. The (87) EL 1- 7-50
1118 Guilty Bystander (92) FC 2-18-50
1105 Guilty o< Treason (85) EL 1- 7-50
1087 Gun Crazy (Reviewed as Deadly
Is the Female (87) UA 11- 5-49
1171 Gunfire (59) LP 7-29-50
1140 Gunfiohter. The (84) 20- Fox 4-29-50
1119 Gunmen of Abilene (60) Rep 2-25-50
Gunslinoers (55) Mono
. 7-10-48
. 5-27-50
4-22-50
960 Hamlet (155) U-l
1150 Happy Years, The (110) MGM...
1133 Harbor of Missing Men (60) Rep..
1096 Hasty Heart, The (102) WB
.
.12- 3-49
1072 Heiress, The (115) Para
. 9-17-49
1045 Her Man Gilbey (77) U-l
1166 Her Wonderful Lie (86) Col
1112 Hidden Room, The (98) EL
1177 High Lonesome (SO) EL
1163 Hi- Jacked (66) LP
1165 Hills of Oklahoma (60) Rep
. 7- 8-50
. 9-24-49
. 9-10-49
. S-27-50
1164 Hoedown (64) Col
1091 Holiday Affair (87) RKO
.11-19-49
1074 Holiday in Havana (73) Col
U03 Hollywood Varieties (60) LP .12-31-49
1069 Horsemen of the Sierras (56) Col..
1149 Hostile Country (60) LP
. 4- 1-50
U29 House bv the River (88) Rep....
. 6-19-49
. 7-15-50
. 1-28-50
. 8-19-50
. 7- 8-50
. 7-15-50

.
.
.
,
H Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary W is rated as 2 pluses, = as 2 minuses.
E
p
g Sj
Hi
lOia Prejudice (58) MPSC 3-12.49
1066 Prince of Foxes (107) 20-Fox 8-27-49
1187 Prisoners in Petticoats (60) Rep... 9-23-50
1097 Prison Warden (62) Col 12-10-49
1091 Project X (60) PC 11-19-49
Q
1121 Quicl(sand (79) UA
B
1112 Radar Secret Service (59) LP 1-28-50
Ranoe Justice (57) Mono
Range Land (56) Mono
1090 Ranger of Clierokee Strip (60) Rep.. 11- 12-49
1135 Rapture (79) FC 4 •15-50
1084 Recicless Moment, The (82) Col 10- 29-49
1073 Red Danube. The (119) MGM 9-24-49
U03Red Desert (60) LP 12- 31-49
1047 Red, Hot and Blue (34) Para 6-25-49
1063 Red Light (S4) UA 8- 20-49
980 Red Shoes. The (134) EL 10' 23-48
1187 Redwood Forest Trail (67) Rep 9- 23-50
1124 Reformer and the Redhead, The
11-50
(90) MGM 3-
1110 Renegades of the Sage (56) Col. . 1-
. 21-50
20-50
1148 Return of tlie Frontiersman (74) WB 5
1184 Return of Jesse James. The (75) LP 9-
1157 Rioer from Tucson (60) RKO 6- 17-50
1096 Riders in the Sky (70) Col 12 - 3-49
Riders of the Dusk (57) Mono..
1083 Riders of the Range (60) RKO
1180 Right Cross (90) MGM
1142 Rocketship XM (78) LP
1158 Rocking Horse Winner, The (90)
1142 Rock Island Trail (90) Rep
U-l
1161Rogues of Sherwood Forest (SO) Col
1185 Rookie Fireman, The £63) Col. . .
1050 Rope of Sand (105) Para
1100 Rugged O'Riordans. The (76) U-l
1135 Run for Your Money. A (S3) U-l .
1094 Rusty's Birthday (60) Col
+ ±
+ ++
+
++
- -f -
4+
+
6+2-
+ 10+1-
1+1-
± 6+5-
- 2+5-
. . 3- 4-50 -H + ± - + ± ± 7+4-
9-50
29-49
7-50
26-50
6-50
17-50
6-50
1-50
16-50
• 2-49
17-49
15-50
26-49
S
1150 Salt Uke Raiders (60) Rep 5-27-50
1100 Salt to the Devil (Reviewed as
Give Us This Day) (120) EL ...12-17-49
1084 Samson and Delilah (130) Para ...10-29-49
1182 Saddle Tramp (76) U-l 9-2-50
1079 San Antone Ambush (60) Rea ....10-15-49
1102 Sands of Iwo Jima (109) Rep 12-24-49
1129 Sarumba (64) EL 4- 1-50
1091 Satan's Cradle (60) UA 11-19-49
1163 Savage Horde, The (90) Rep 7- 8-50
1140 Secret Fury, The (85) RKO 4-29-50
1168 711 Ocean Drive (102) Col 7-22-50
1127 Shadow on the Wall (84) MGM... 3-25-50
1180 Shakedown (SO) U-l 8-26-50
1057 She Wore a Yellow Ribbon (103) RKO 7-30-49
11S2 Showdown, The (86) Rep 9- 2-50
1157 Sideshow (67) Mono 6-17-50
1103 Side Street (83) MGM 12-31-49
1141 Sierra (83) U-l 5- 6-50
1094 Silent Dust (82) Mono 11-26-49
1126 Singing Guns (91) Reo 3-18-50
U44 Skipper Surprised Hit Wife. The (86)
MGM 5-13-50
1023-A Sleeping Car to Trieste (95) EL. . 4- 2-49
1183 Sleeping City. The (85) U-l 9-9-50
1169 Snow Dog (63) Mono 7-22-50
1152 So Young, So Bad (91) UA 6- 3-50
1072 Song of Surrender (93) Para 9-17-49
1110 Sons of New Mexico (71) Col .... 1-21-50
1107 South Sea Sinner (88) U-l 1-14-50
1076 Spring in Park Lane (91) EL 10- 1-49
1154 Spy Hunt (74) U-l 6-10-50
1089 Square Dance Jubilee (79) LP 11-12-49
Square Dance Katy (76) Mono
1122 Stage Fright (110) WB 3- 4-SO
1044 Stallion Canyon (72) Aslor 6-U-49
1121 Stars in My Crown (90) MGM ... 3- 4-50
1153 State Penitentiary (66) Col 6-10-50
1168 Stella (83) 20-Fox 7-22-50
1117 Storm Over Wyoming (60) RKO .. 2-18-50
1092 Story of Holly X, The (82) U-l. .11-19-49
1083 Story of Seabiscuit, The (93) WB U- 19-49
1075 Strange Bargain (68) RKO 10-1-49
1175 Streets of Ghost Tovm (54) Col 8-12-50
1119 Stromholi (81) RKO 2-25-50
1175 Summer Stock (109) MGM 8-12-50
1108 Sundowners. The (90) EL 1-14-50
1137 Sunset Boulevard (115) Para 4-22-50
1068 Sword in the Desert (100) U-l . . 9- 3-49
— 2+4—
± 2+3-
2+2-
5+
4+4-
± 7+2-
+f 9+2-
± 4+3-
6+3-
ff 8+2-
ff 10+
1+
+ + + +
- +
+ + + +
+ ft +
+
+ +
+ + +
+ ff + +
+ ± -H -H- ff ff ff 12+1-
± 3+3-
+ ± + ± 7+5-
+ 3+1-
± ++
5+3-
±: 5+4-
± 2+3-
+ + + + + 5+
H- + ff
ff 13+
+ + + + + 6+
+ -H- + + ± 7+2-
+ ++
ff 9+2-
+ H- + + 8+2-
+ + + ff ± 8+3-
4+5-
+ ± + + ff ± + &+2-
ff + + 7+3-
± + + 5+3-
± +
+ 3+1-
± 6+6-
H-
ff + 8+1-
H ++ -H- ff ff 14+
± + +f S+3-
+ ± 5+3-
+ -H- +f
ff 10+1-
5-
± + + ± 5+2—
+ + 6+4-
+ ± + ± + + 7+2-
+ + + + + + »f
± 9+5-
± + + + it 7+4—
f+ + fl- H ff ff 12+
+ + + +f
6+
+ ± 5+5-
± + ++ ± + 6+3-
+ 6+4-
+
± S+2-
+ ± ± + + + ± 7+3-
+ * 6+5-
± + + + 6+2-
+ + ++ + 6+1-
5+3-
+ 6+4-
+ ± 5+J-
+
4+2-
+ ± + + 7+3-
+ + + ff 7+
+ + ± »+3-
+ +
5+2-
1+3-
+ tt + ff ff »+l-
4+3-
+ + ff ff 8-
+ - 6+6-
ft + + 8+4-
+ + + 4+2-
+
H- + ± ± 8+4-
+ + + ff + * 8+2-
+ + + ± * 7-f4-
+
- + 4+3-
= i+Zff
13+
H
ff +
+ +f + + + 9+1-
+ W ft ft ff 13+
ft + H ff + +f 12+
1019 Tale of the Navaios (53) MGM ..
1126 Tarnished (60) Rep
1127 Tarzan and the Slave Girl (74) RKO
1068 Task Force (116) WB
1116 Tattooed Stranger, The (64) RKO..
1178 Tea for Two (101) WB
8-19-50
1092 Tell It to the Judge (87) Col 11-19-49
1091 Tension (95) MGM
11-19-49
1158 Texas Dynamo (54) Col
6-17-50
1084 That Forsyte Woman (114) MGM.. 10-29-49
lOSSThelma Jordon (100) Para U- 5-49
1094 There's a Girl in My Heart
(82) Mono
11-26-49 ±.
945 They Live By Mght (Reviewed at
Your Red Wagon) (95) RKO .
1070 Thieves' Highway (94) 20-Fox
1153 This Side of the Law (74) WB .
1115 Third Man. The (104) SRO-EL . .
1083 Threat, The (66) RKO
1118 Three Came Home (106) 20-Fox....
1164 Three Little Words (102) MGM
1182 Three Secrets (102) WB
9- 2-50
1133 Ticket to Tomahawk. A (90) 20-Fox 4-22-50
1093 Tight Little Island (84) U-l 11-26-49
1161 Timber Fury (63) EL
7- 1-50
USD Toast of New Orleans (97) MGM.. 2-26-50
1087 Tokyo Joe (88) Col
U47 Torch, The (84) EL
1092 Tough Assignment (64) LP
1152 Trail of the Rustlers (55) Col . .
1186 Train to Tombstone (59) LP
1076 Trapped (78) EL
1104 Traveling Saleswoman. The (75) Col
1161 Treasure Island (96) RKO
1073 Treasure of Monte Cristo (76) LP.,
1170 Trial Without Jury (60) Rep
1163 Trigger Jr. (68) Rep
Triple Trouble (66) Mono
1101 Twelve O'clock High (133) 20-Fox.. 12-24-49
1132 Twilight in the Sierras (67) Rep . 4- 8-50
1125 Tyrant of the Sea (70) Col
U
1071 Under Capricorn (117) WB
1125 Under Mv Skin (86) 20-Fox
1087 Under the Sun of Rome (100) UA.,
1097 Undertow (71) U-l
1125 Underworld Story, The (Reviewed as
The Whipped) (90) UA
1166 Union Station (SO) Para.
989 Unknown Island (75) FC
U17 Unmasked (60) Rep
3-19-49
3-18-50
3-25-50
9- 3-49
2-11-50
6-26-48
9-10-49
6-10-50
2-1150
10-29-49
2-18-50
7- 8-50
11- 5-49
5-20-50
11-19-49
6- 3-50
9-16-50
10- 1-49
12-31-49
7- 1-50
9-24-49
7-22-50
7- 8-50
, 3-18-50
9-17-49
3-18-50
U- 5-49
12-10-49
3-18-50
7-15-50
11-27-48
2-18-50
V
1146 Vanishing Westerner, The (60) Rep. 5-13-50
1120 Vicious Years, The (81) FC 2-25-50
1176 Vigilante Hideout (60) Rep 8-12-50
W
1132 Wabash Avenue (91) 20-Fox 4- 8-50
1134 Wagonmaster (86) RKO 4-15-50
1181 Walk Softly. Stranger (81) RKO... 9- 2-50
1053 Weaker Sex, The (85) EL 7-16-49 ±
1151 West of the Brazos (58) LP 6- 3-50 ±
West of Wyoming (57) Mono
1128 Western Pacific Agent (65) LP 3-25-50 +
Western Renegades (56) Mono
1105 When Willie Comes Marching Home
(82) 20-Fox 1- 7-50
When You're Smiling ( . ) . Col
1160 Where Danger Lives (82) RKO . 6-24-50
1162 Where the Sidewalk Ends (95) 20-Fox 7- 1-50
1147 While the Sun Shines (82) Mono... 5-20-50
1095 Whirlpool (97) 20-Fox 12-3-49
1157 White Tower, The (98) RKO .... 6-17-50
1153 Winchester '73 (92) U-l 6-10-50
1123 Winslow Boy. The (96) EL 3-11-50
1089 Without Honor (69) UA U-12-49
Wolf Hunters (70) Mono
1100 Woman in Hiding (92) U-l 12-17-49
1023 Woman in the Hall. The (93) EL.. 3-26-49
1122 Woman of Distinction (85) Col 3- 4-50
1073 Woman on Pier 13. The (Reviewed ai
I Married a Communist) (73) RKO 9-24-49
1145 Women FromHeadquarters (60) Rep. 5-13-50
+

FEATURE CHART
release date. Production number is at right. Number in parenthesea is running time, at
furnished by home oiiice oi distributor: checkup with local exchange is reconunended
R—is review date. PG—is Picture Guide page number. Symbol U indicates BOXOFFICE
Blue Ribbon Award Winner. Symbol O indicates color photography.
Wtek
Ending

CHEC

FEATURE CHART

CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHAR'
RKO RADIO REPUBLIC 20TH-FOX UNITED ARTISTS! UNIV.-INT'L WARNER BROS. REISSUES (Cont'd)
g] (91) Outd'r-Dr 073
THE CAPTURE
Teresa VVrlght-V. Jorj
(fiS) riociinenlary 021
B
THE GOLDEN TWENTIES
El (72) Prama 026
DESTINATION MURDER
H. Hatfleld-J. Mackenzie
(Tl (fiS) Drama 025
ARMORED CAR ROBBERY
f?i (60) Western 027
RIDER FROM TUCSON
JS (!)8) Drama 023
©THE WHITE TOWER
Claude Ralns-Valll
51 (86) Drama 075
THE SECRET FURY
Ctaudette Colbert-R. Ryan
Jane Cowl-Paul Kelly
R—Apr. 29—PG-1140
p (73) Drama 017
The Woman on Pier 13
l>'iralne Day-Robert Ryan
John Agar-Thomas Gomez
R—Sept. 24—PG-1073
fni) Drama 101
BORN TO BE BAD
Joan Fontalne-R. Ryan
R—Aug. 26—PO-1179
Z.ich.ary Sfott-J. Leslie
(n.T) Drama 024
WHERE DANGER LIVES
R'lhcrt Mitchum-C. Rains
Faith Domergue
R—June 24—PO-1180
(145) Drama 983
OJOAN OF ARC
Inprld Bergm.an-J. Ferrer
P. L. 8ullKan-J. C. Nalsh
R—Oct. 30—PG-982
OUTRAGE
Vila Powers-R. Clarke
Tnd Andrews-B. Lillian
R—Sept. 2—PO-llSl
III (60) M'drama 4918
Destination Big House
1>. Patrick-U. Rockwell
James Lydon-R. Armstrong
R-^uly 1—PG-1162
51 (90) Drama
THE AVENGERS
John Carroll-M. Marls
Adele Mara-V. Ray
R—June
24—PO-1160
sa (60) Western 4965
COVERED WAGON RAID
Allan Lane-Eddy Waller
Alei Gerry-Lynn Thomaa
R—July 22—PG-1167
m (68) Outd'r-Mus 4945
©TRIGGER JR.
Roy Rogers-Pat Brady
n.ile Bvans-Oordon Jones
R-^uly 8—PO-1163
(S (60) Melodrama 4921
TRIAL WITHOUT JURY
Robert Roclreell-A. Long
Kent Taylor-Barbra Fuller
R^Iuly 22—PO-1170
m (60) Western 4973
THE OLD FRONTIER
Monte nale-W. Henry
Paul Hurst-C. Barrett
R—Aug. 12—PG-1176
IS (96) Drama 191
OOTREASURE ISLAND
psi (60) Docum'tary
JUNGLE STAMPEDE
4922
Bobby DrlscoU-R. Newton 0. Breakstone-Y. Coplen
B.asll 8ydney-W. Pltjgerald African natlre cast
R^uly 1—PO-1161 R—Aug. 5—PG-1174
m) Drama 151
OUR VERY OWN
Joan Erans-Farley Granger
Ann BIyth-Jane Wyatt
R—Apr. 1— PG-1129
tH (60) Western 4988
VIGILANTE HIDEOUT
Allan "Rocky" Lane
Eddy Waller
R—Aue. 12—PG-1176
P (86) Drama 4924
THE SHOWDOWN
W. Elliott-M. Windsor
Walter Brennan-H. Morgan
R—Sept. 2—PG-1182
5? (fiO) Drama 4925
LONELY HEART BANDITS
Pnrnthy Patrlck-B. Fuller
John BIdredge-R. Rockwell
R—Sept. 2—PG-1181
(60) Western 4987
FRISCO TORNADO
Allan "Rocky" Lane
Eddy Waller
(81) Drama 102
Walk Softly, Stranotr
In^cnh Cntten-Valll
S- Byington-J. Paar
R—Sept. 2—PO-1181
(99) Drama
(67) Oiitd'r-Mus 4943
EDGE OF DOOM
Dina Andrews-F. Granger
Jonn Evans-Robert Koltb
R— Aug. 5—PG-11T4 Prisoners in Petticoats
I'H) Drama 103
i6i (67) Western 4953
Redwood Forest Trail
SI! (90) Drama 5001
SURRENDER
V. Ralston-J. Carroll
OSUNSET IN THE WEST
Rov Rngers-Pennv Edwards
isl (60) Melodrama 4929
itsi ( . ) Musical
.
HIT PARADE OF 1951
John Carroll
Marie McDonald
(nS) Iirnma 013
NIGHT AND THE CITY
R. WIdmark-Gene Tlemey
0. Wlthcrs-H. Marlowe
R—May 27—PO-1149
4920 g3 (85) Drama 634
THE IROQUOIS TRAIL
Oeorge Montgomery
Brenda Marshall
R—June 10—Pa-1154
(S5) Drama 018
LOVE THAT BRUTE
Paul Douglas-C. Romero
Jean Peters-Keenan Wyrai
R—May 13—PO-1143
(84) Western 015 dl (88) Drama 638
THE GUNFIGHTER ONCE A THIEF
Gregor)- Peck-M. Mitchell Cesar Romero-L. Ctianey
H. Westcott-J. Parker June Havoc-M. McDonald
R—Apr. 29—PO-1140 R—July 15—PG-1165
(95) Drama 017
Where the Sidewalk Ends
Dana Andrews-Gene Tlemey
Gary Merrill-Bert Freed
R—July 1—PO-1162
(42) DocTimentary 028
HOLY YEAR 1950
(81) West-Drama 020
©CARIBOO TRAIL. THE
Randolph Swtt-J. DarlJ
Karln Booth-Gabby Hayes
R-^uly 15—PO-1186
(83) Comedy 018
STELU
Ann Sherldan-D. Wayne
Victor Mature-R. Stuart
R—July 22—PO-lieS
(93) West-Drama 014
©BROKEN ARROW
James Stewart-J. Chandler
Debra Paget-B. Ruysdael
R—June 17—PO-1158
(120) Drama 019
©THE BLACK ROSE
T^"rone Power-Ceclle Aubry
Orson WcUes-J. Hawkins
R—.\ug. 19—PG-1178
(96) Musical 021
©MY BLUE HEAVEN
Betty Qrable-Dan Datley
David Wayne-Jane Wyatt
R—Aue. 26—PG-1179
(96) Drama 022
PANIC IN THE STREETS
R. WIdmark-P. Douglas
B. B. Geddes-W. Palance
R—June 24—PO-1160
(88) Documentary 028
Farewell to Yesterday
(84) Drama 023
THE FIREBALL
M. Rooney-P. O'Brien
B. Tyler-J. Brown
R— Aug. 26—PO-1180
(901 Comedy 024
MISTER 880
R. I_ancaster-D. Mi^ilre
B Owenn-M. Mitchell
R—Aug, 26—PG-1179
(106) Drama 025
NO WAY OUT
Linda Darnell-R. Wldmark
Stephen McNalfv-S Poltler
R— .Mig. 5—PG-n73
(138) Druma 030
ALL ABOUT EVE
Belte Darts-Anne BaTter
George S.^nders-C. Holm
R—Sept 16—PO-1186
Hi) (90) Drama 833
The Underworld Story
Dan Duryea-H. Marsh.all
Gale 8torm-H. DaSIKa
R—Mar. 18—PO-1125
a (87) Comedy 841
THE ADMIRAL WAS A
LADY
E. 0"Brlen-W. Hendrix
R—May 13—PO-1143
il (85) Drama 840
THE MEN
M. Brando-Teresa Wright
Ererett Sloane-Jack Webb
R—May 27—PO-1150
[«1 (72) Drama 628
IF THIS BE SIN
Myma Loy-Rlchard Greene
Peggy Cummlns-R. Llvesay
R-^uly 22—PO-1167
(78) Comedy 842
THREE HUSBANDS
Eve Arden-Emlyn Williams
(86) Com-West 918
©CURTAIN CALL AT
CACTUS CREEK
Donald O'Connor
B—June 3—PO-1151
(83) Super-West 919
OSIERRA
Wanda Hendrli-Burl Ires
Audle Murphy-D. Jagger
R—May 6—PO-1141
(75) Drama 920
SPY HUNT
Marta Toren-Howard Duff
R. Douglas-P. Frierd
R—June 10—PO- 11 54
(02) Super-West 921
WINCHESTER '73
James Stewart-D. Duryea
Shelley Winters
R^une 10—PO-1153
(77) Comedy 922
©PEGGY
Diana Lynn-C. Greenwood
Oiarles Coburn
R—June 24—PO-1159
(70) Com-Dr 923
ADAM AND EVALYN
8. GranRer-J. Simmons
Edwin Styles-Helen Cheny
R—Not. 26—PO-1093
(79) Comedy 924
Abbott and Costello In
the Foreign Legion
Bud Abbott-Lou Costello
R—July 22—PG-1168
(90) Comedy 926
LOUISA
Ronald Reagan-R. Hossey
(Carles Coburn-E. Gwenn
R—June 3—P(5-1152
(T?) Adv-Dr 925
©THE DESEflT HAWK
Yvonne DeCSrlo-L. Andrews
Richard Greene-R. Hudson
R—Aug. 12—Pa-1175
(74) Drama 927
Madness of the Heart
Margaret Lockwood
Paul Dupuls-K. Byron
(76) Super-West 928
©SADDLE TRAMP
Joel Mcfrea-W. Hendrli
J. Russell-J. Mftntlre
R—Sept. 2—PO-1182
(80) Melodrama 929
SHAKEDOWN
Howard Duff-Peggy Dow
Brian Donlevy-L. Tlemey
R—Aug. 26—PO-1180
(85) Mys-Dr 930
THE SLEEPING CITY
Richard Conle-R. Taber
Coleen Grav-P. Dow
R—Sept. 9—PO-1183
( ) Super-West
. .
©WYOMING MAIL
8. McNally-A. Smith
(142) Drama
HAMLFT
L. Ollrier-J Simmons
B Svdney-E Herlle
R—July 10. "48—Pfl-950
(. . ) Drama
WOMAN ON THE RUN
Ann Sheridan
Dennis O'Keefe
(87) mmMv
THE MILKMAN
Donald OTonnor-P. Laorle
J. Durant»-J Holden
m (96)
CAGED
B. Parker-A.
Drama
Moorehead
»26
Ellen Corby-Hope Emerson
R—May 6—PO-1141
(74) Drama 926
THIS SIDE OF THE LAW
VIveca Llndfors-K. Smith
Janet Palge-M. Blue
R-^une 10—PO-1153
^ (74) Western 927
©RETURN OF THE
FRONTIERSMAN
Gordon MacRae-J. London
R—May 20—PQ-1148
(T) (110) Drama 928
BRIGHT LEAF
Qary O>oper-L. Bacall
Patricia Neal-Jack Carson
R—May 27—PO-1149
SI (91) Drama 929
The Great Jewel Robber
David Brian-John Archer
Marjorle Reynolds
R—June 24—PO-1159
f^ (8S) Drama 930
the Arrow
©The Flame and
Burt Lancaster-V. Mayo
R. Douglas-A. MacMahon
R—June 24—PO-1160
gs| (70) Documentary 931
50 Years Before Your Eyes
R—July 1—PO-1162
551 (102) Drama 932
Kiss Tomorrow Goodbye
James Cagney-B. Payton
Ward Bond-Luther Adler
R—.luly 22—PO-1168
\7] (98) Musical 001
©TEA FOR TWO
Doris Day-Gnrdon MacRae
Eve Arden-Blllv DeWolfe
R— Aug. 19—PG-1178
re (92) Comedy 004
PRETTY BABY
Dennis Morgan-Betsy Drake
Zachary 8cott-B. Ctwenn
R^Iuly 29—PO-1171
sa (97) Melodrama 005
THE BREAKING POINT
P Neal-J Oarfleld
J. Hemandex-P. Ttiavter
R—Sept. 9—PG-1184
ra (98) Melodrama 008
THREE SECRETS
R Roman-E Parker
P. NealF. Loteloy
R—Sept. 2—PO-1183
Aug. 18 (. .) Mus-Com 8-15
MARCH OF THE
WOODEN SOLDIERS
Stan Laurel-Oliver Hardy
Dec. S (107) Drama 15
JOHNNY EAGER
Robert Taylor-Lana Turner
Feb. 551 (99) Drama 17
©Blossoms in the Oust
Greer Garson-Walter Pl(^e«a
.Mar. (97) Drama 4913
SO PROUDLY WE HAIL
C. Colbert -P. Goddard
Mar. (831 Drama 4914
WAKE ISLAND
B. Donlevy-W. Bendli
Mar. (114) Drama 4920
BEAU GESTE
Gary Cooper-Brian DoolRT
Mar. (HI) Drama 4921
Lives of a Bengal Lancer
Gary Cooper-Franofaot Tone
Jan. (93) Musical
IF I HAD MY WAY
Bing Croeby-Glorla Jean
Jan. (88) Mua-Chm
EAST SIDE OF HEAVEN
Bine Crosby-J. BlondeU
Feb. (94) Comedy
BOWERY TO BROADWAY
Donald O'Connor-A. Bly\h
I
Mar. (80) Melodrama
STOLE A MILLION
George Raft-C. Treior
Mar. (60) Drama
FRAMED
C. Moore-F. Albertsoo
Mar. (67) Drama
PAROLE
Henry Hunter-Ann Preston
Mar. (29) Drama
You Can't Get Away With It
J. E. Hoover-J. DlUlnger
Apr. (94) Drama
FLESH AND FANTASY
E. a Roblmon-B. Stanwyek
Apr. (64) (S)m-Dr
LEATHER PUSHERS, Tlia
R. Arlen-A. Detlne
Apr. (68) Melodrama
MR. DYNAMITE
Lloyd N'olan-1. Herrey
May (61) Melodrama
KEEP 'EM SLUGGIN6
Dead End Kids
May (61) Melodrama
TOUGH AS THEY COME
lie.ad E^d Kids
May (82) Melodrama
NIGHTMARE
B. Donlery-D. Barrymore
.May (64) Melodrama
DEAD MAN'S EYES
Lon Oianey-Jean Parker
June m (75) Melodrama
GYPSY WILDCAT
.Maria Montea-Jon Hall
June (91) Musical
MERRY MONOHANS, Tlie
D. O'Connor-.^nn Blyth
June (80) Mys-Dr
GUILTY OF MURDER
0. 8anders-Q. FItjgerald
June (85) Mys-Dr
THE SUSPECT
C. Laugtaton-B. Balnea
June (108) Drama
FIGHTING COMMAND
R. Mltchum-M. ODrlscoU
.luni' (S3) Drama
FURY IN THE SKY
Loretta Young-G. Fltigerald
July (94) Drama
BAYONET CHARGE
Jean Galln-Ellen Drew
July U (103) War-Drama
ALL QUIET ON THE
WESTERN FRONT
Lew Ayres-Louls Wolhelm
Dee. S (74) M'drama »10
THE HATCHET MAN
B. a. Roblnson-L. Youn(
June (B (135) Drama 923
DESTINATION TOKYO
Cary Grant -John Garfield
June Si (88) Drama 924
GOD IS MY CO-PILOT
D. Morgan- D Clart
Sept. V (64) Drama 002
ALCATRAZ ISLAND
Ann Sheridan
Sept. fJ) (70) Drama OOS
SAN QUENTIN
Pal OBrlcnH. Bogart

. 2-16
. .
. . . . . 8-27
. 7-15
.
.
. 9-15
. 2-17
SHORTS CHART
.
Snort subiecta. listed by company, in order oi release. Running time iollows
title. First date is national release, second the date of review in BOXOFFICE.
Symbol between dates is rating from the BOXOFFICE review. H Very Good.
+ Good. - Fair. — Poor. = Very Poor. © Indicates color photography.
Columbia
Prod. No.
Title Rel Date Rating Rev'd
ASSORTED COMEDIES
2413 His B,litino Beauty (18) M2 ± 2-11
. 3-30
2424 Hod That
2414 Dizzy Yardhird
Monhty
(lei'j)
(16) .
. 3- 9
-f-
±
4-8
4-15
.
2415 Marinated Mariner (16) .
(I51/2) . 5-11
2425 Nursie 8ell.««
2426 One Shivery Niohl (IfiVj) 7-13 + 8-5
2416 House About It (lei/i) . 7-20
:•: 9- 2
1950-51 SEASON
3411 A Blunder-ful Time
(16!i) 9-7
CAVALCADE OF BROADWAY
2652 Blue Anoel (10' i) 1-26 ± 3-25
2653Villa8e B.vn (10' i) 4-27
2654 Leon and Eddie's ( ).. 7-27
COLOR FAVORrTES
(Technicolor Reissues)
2606 Ye Olde Swao Shopoe (8) 1-19 + 2-11
2607 Karioaroo Kid (71/2) 2- 2 -f 4-8
2608 Ton Thumb's Brother (7) 3-23 ± 3-18
2609 The Wise Owl (7) 5-4
2610 The Little Moth's Bio
Flame (Si'i) 6-1 * 7-8
2611 The Timid Pun (7) 7-6 +f 8-5
2612 The Gorilla Hunt (8) 8- 3
1950-51 SEASON
3601 Happy Tots' Expedition
(7) 9-7
COMEDY FAVORITES
2434 Callinj
(Reissues)
All Curtains (16) 2- 9 ± 4-8
2435 His En Marks the Spot
(17i'2) 5-25 ± 9-2
2436 Oh. My Nerves! (17). .. 7-27
1950-51 SEASON
the Escape (..) 9-14 3431 Shot in
.
FILM NOVELTIES
3901 Stars of Tomorrow— "Tots
and Teens" (. . ) 9-28 ...
JOLLY FROLICS
(Technicolor)
2502 Punchy de Leon (G'/i) . . 1-12
± 2-11
2503 Spellhouiid Hound (7) . . . 3-16 ff 3-25
2504 The Miner's DauQhter
(ff/a) 5-25 ± 7-15
2505 Giddyap (6"/a) 7-27 + 9-2
THE MOVIES AND YOU
2999 The Sound Man (10). 1-19 ff 12-24
MR. MAGOO
(Technicolor)
3701 Trouble Indemnity (6I/2)
. 9-14 ....
ONE-REEL SPECIALS
2553 Candid Microphone. No. 3
(lO'/j)
2554 Candid Microphone. No. 4
2-23 H 3-18
(lO'/z) 4-20
2555 Candid Microphone. No. 5
(11) 6-15 + 7- 8
2556 Candid Microphone. No. 6
(101/2) 8-17
SCREEN SNAPSHOTS
2855 The Great Showman (10) 1-26 + 3-U
2856 It Was Only Yesterday
(10) 3-9 +
. 4-26
2857 Meet
2858 Famous Cartoonists
the Winners
(91/2)
(10) .
5-25 +
2859 Hollywood Ice Capades
Premiere (10) 6-22 ±
2860 Holl'.'wood's Famous Feet
(8I/2) 7-20
1950-51 SEASON
3851 30th Anniversary Special
(11) 9-28
STOOGE COMEDIES
7- 6
2405 Hubs and Muos (16).... 2- 2
2406 Dopey Dicks (I51/2) 3-2
±
2407 Love at First Bile (16).. 5- 4
2408 Self-Made Maids (16)
1950-51
. .
SEASON
3401 Three Hams on Rye
(I51/2) 9-7
THRILLS OF MUSIC
2953 Ina Ray Hutton and Her
Orch. (9) 1-5 +
VARIETY FAVORITES
3951 Korn Kobblers ( .) 9-21
WORLD OF SPORTS
3-lR
7- 8
8- 5
3- 4
+ 318
± 8-5
2-U
2804 Racino Headliners (8I/2). 1- 5 +t 3-18
2805 Kino Archer (9) 2-23 +f 3-25
2806 The Rasslin' Match of the
Century (9) 3-30 + 4-15
2807 Colleoe Sports Paradise
(9„„ '?'''2' 5-25 * 7-8
Z809 Divinj Acrobats (9) 6-29 + 9-2
2810 King of the Jockeys (9) 7-20
1950-51 SEASON
3801 Snow Fiesta ( ) 9-21
SERIALS
2140 Cody of the Pony Exprets 4- 6
15 Chapters
?180 Atom Man vs. Superman.. 7-20 4 7-1
15 Chagtert
Metro-Goldwyn-Mayer
Prod. No. Title Rel D.ite Rating Rev'd
CARTOONS
(Technicolor)
W-43 The House of Tomorrow
(8) 6-11
W-45 Doggone Tired (8) 7-30
W-46Wags to Riches (7) 8-13
1949-50 SEASON
W-132 Little Rural Riding Hood
(6) 9-17
W-135 OutFoxed (8) 11- 5
W. 137 Counterfeit Cat (7). .12-24
W-140 Why Play Leap Frog (7) 2- 4
W-143 Ventriloquist Cat (7).. 5-27
W-144 The Cuckoo Clock (7) . 6-10
W-146 Albert in Blunderland
(8)
8-26
7- 9
10-15
11- 5
10- 1
10-29
2-11
7- i
7-22
9- 9
FITZPATRICK TRAVELTALKS
T-18 Roamino Throuoh Northern
Ireland (8) 7-9 f( 10-15
1949-50 SEASON
T-lllFrom Liverpool to Stratford
(9) 9-10 -f 10- 1
T-112 Glimpses of Old England
(9) 10-8 -I- 10-29
T-n3 In Old Amsterdam (9), 11-12 + 12-24
T-114 A Wee Bit of Scotland
(10) 12-17 -f 2-4
T-115 Land of Tradition (9) ,. . 1-21
T-116 Colorful Holland (9)
T-1 17 Pastoral Panoramas (9) 4-15 4- 7-1
T-118 Rnar»iing Thru Michigan
'9) 5-20 + 7-1
T.119 To the Coast of Devon
(9) 7-15 + 7-22
T-1 20 Touring Northern England
(9) 7-29 + 9-9
T-121 Land of Auld Lang Syne
(8) 8-12 ++ 9-16
T-122 Life on the Thames (9) 8-26 + 9-16
GOLD MEDAL REPRINTS
(Technicolor)
W-161 Lonesome Mouse (8)... 11-26
W-163The Uninvited Pest (8) 4-29
W-164 Yankee Doodle Mouse
(7) 6-24
-t-
7-15
MARTIN BLOCK'S MUSICAL
MERRY-GO-ROUND
M-98 I Les Brown-Virginia O'Brien
(10)
7-17 814
M-9S6 Art Lund. Les Brown.
Tex Bcneke (10)
8- 3 + 10- 9
M-985 Frankie Carle & Orch.
(10)
8-28 + 10- 9
NEWS OF THE DAY
(Released Twice Weekly)
. . 8-27
PASSING PARADE
K-76 City of Children (10)
PETE
SMITH
.
S-60 Football Thrills No.
(9)
1949-50
S-151 Water Trix (9)
SPECIALTIES
12
+ 10- 1
SEASON
11- 5
+ 10-29
+ 12-24
12-24
+ 2-11
-f 2- 4
+ 7-1
ff 7-22
+ 7-15
S-152 How Come? (10) 11-19
S-153 We Can Dream, Can't We?
(9) 12-3
S-154 Sports Oddities (8) 12-31
S-l'^S Pest Control (8) I-I4.
S-15S Crashinri the Movies (8) 1-28
S-157 Wrong Son (10) 4-8
S-15S Did'ia Know? (8) 5-6
S-159 That's His Story (9)-.. 6-17
S-160 A Wife's Li'» (Si 7- 8
1950-51 SEASON
S-251 Wrono Way Butch (10) . 9- 2
S-252 Foothal Thrills No. 13
(9) 9- 9 u 9-9
SaVER ANNIVERSARY SHORT
934 Some of the Best (40) .
ff 7-2
SPECIALS
A-2 Heart to Heart (21) 5-21 ft 6-11
THE MOVIES AND YOU
Z-171 Screen Actors (9) 5-13
Z-172 Moments in Music (10). 7-13 -f 7-15
TOM

. 10-27
9-
.
20th Century-Fox
Prod. No^ Title Rel. Dale Ratina Rc»'d
FEMININE WORLD
9602 Fashiciii ol Yesteryear
(Ilka Cliase) (8) No».
MARCH OF TIME
+ 10- 8
Vol. 15. No. 10 The Fioht for Better
Schools (20) Oct. + 10- 8
Vol. 15, No. 11 MacArthur's Japan
(18) Nov. + 11-19
Vol. IS. Chance to Live
(15) Dec. -H-
No. 12 A
1-7
Vol. 16. No. 1 Mid-Century: Half
Way to Where? (17) Feb. + 2-11
Vol. 16, No. 2 The Male Look
(16) Mar. + 4-8
Vol. 16, No.3 Where's the Fire?
(19) April ff 5-20
Vol. lb. No. 4 Beauty at Work
(15) June 4+ 6-17
Vol. 16, No. 5 As Russia Sees It
(16) Auo. 4+ 9-2
MOVIETONE ADVENTURES
9201 Ahoy. Davy Jones (11) Oct. + 10- S
9202 Aboard the Flattop Midway
(8) Nov.
9256 ©Jewel of the Baltic (8) . Dec. + 2-4
9203 Midwest Metropolis (11).. Dec. ++ 4-29
1950 SERIES
2051 OPattcrn of Proorcss (8). Apr. +
MOVIETONE SPECIALTIES
4-29
9802 The Hunter (8) Auj. -f 11-19
9803 Shadows in the Snow (9). Sept. ff 10- 8
SOOl Mid-West Metropolis (9).. June ff 4-29
8002 New York Philharmonic
Orch. (10) July
8003 Music of Manhattan (10).. July ++ 4-29
MOVIETONE MELODIES
7001 Lawrence Welk and His
Champapne Music (10).. Jan. ±l 1-14
7002 Red Ingle and His Gang
(10) Mar. -H-
1-7
7003 Skitch Henderson & Orch.
(10) Aua. + 7-8
7004 The Fontaine Sisters (8) .Oct ± 9-16
MOVIETONE NEWS
(Released Twice Weekly)
SPORTS
3001 Skiing Is Believing (10).. Jan. ff 1-14
3002 From Jib to Topsail (9).. Feb. 1-14
3051 ©Frolic in Sports (8) Mar. + 4-29
3003 Diving Maniacs (9) Hay -f 7-8
3004 Shooting the Salmon Rapids
(10) May -f 5-6
3006 Action With Rod and Reel
(10) June 7-15
3005 Winning Form (10) July 9-9
3007 Bowlers' Fair (..) Sept. + 9-16
300S Football Pay-Off Plays
(..) Sept
3009 Circus on the Campus
(..) Oct
LOU LEHR
(Reissues)
9001 Monkies Is the Cwasiest
People (10) Aug.
9002 Monkey Doodle Dandies
(9) Aug.
TEHRYTOONS
(Technicolor)
9516 Mighty Mouse in the Perils
of Pearl Pureheart (7) .Oct
. .
9517 The Talking Magpies in
Dancing Shoes (7) Nov. -f 10-15
9518 Flying Cups and Saucers
(7) Nov. + 2-4
9519 Paint Pot Symphony (7).. Dec. ff 2-4
952(T Mighty Mouse in Stop. Look
and Listen (7) Dec.
1950 SERIES
5001 Comic Book Land (7) Jan. + 1-7
5021 Mississippi Swing (7)
(reissue) Jan. ....
5002 The Talking Magpies in
the Fox Hunt (7) Feb. -ft 1-7
5022 What Happens at Night
(7) (reissue) Feb. ....
5003 Victor the Volunteer in Better
Late Than Never (7). Mar. + 1-7
5004 Mighty Mouse in Anti-Cats
(7) Mar. + 4-29
5005 Aesops Fable Foiling
the Fox (7) Apr. +f 5-6
5023 Orphan Duck (7)
(reissue)
May
5006 Dinky in the Beauty Shop
(7) Apr. ± 4-29
5007 The Talking Magpies in
a Merry Chase (7) May +t 5-6
5008 Dream Walking (7) May ± 5-6
5024 Just a Little Bull (7)
(reissue) June ....
5009 Mighty Mouse in Law and
Order (7) June 4+ 9-9
5010 The Red Headed Monkey
(7) July + 7-8
soil Dingbat in All This and
Rabbit Slew (7) July ff 7-8
5012 The Dog Show (7) Aug. ± 7-15
5013 The Talking Magpies in
King Tufs Tomb (7) ...Aug. + 7-8
Happy (7) Sept. ± 9-9
5015 If Cats Could Sing (7) ..Sept. + 9-9
5014 Little Roquefort in Cat
5016 Little Roquefort in Mouse
and Garden (7) Oct. -f 9-9
5017 Mighty Mouse id Beauty
on the Beach (7) Oct ± 9-9
BOXOmCE BookinGuide : : Sept. 23, 1950
Universal-International
Prod. No. Title Rel. Date Rating Rev'd
CARTOON MELODIES
4387 Singing Along (8) S- 8 -f 9-3
4388 Sailing With a Song (9). 10- 3
1949-50 SEASON
53S1 My Favorite Girl (10).. 11- 7
5382 Songs of the Range (10). 12-26 i 2-4
5383 Dream Dust (10) 2-20 + 3-4
5384 Sing Your Thanks (10).. 4- 3 ±; 4-29
5385 Harmony Hall (10) 5-29
5385 Melody Moods (9) 7-17 + 6-17
5387 Sing Happy (10) 8-28 + 7-8
5388 Feast of Songs (10) 10- 2 ± 8-12
TECHNICOLOR CARTUNES
(Reissues)
4330 Dizzy Acrobat (7) 7-25 + 9-3
4331 Dizzy Kitty (7) 8-22 ff 11- 5
4332 Cow Cow Boogie (7) . . . . 9-19 + 11- 5
4333 The Screwball (7) 10-17
1949-50 SEASON
+ 1-14
5321 A-Haunting We Will Go
(7) 11- 7
5322 Kittens-Mittens (7) 12-5
5323 Jolly Little Elves (7) 1- 2
. . .
5324 Under the Spreading Blacksmith's
Shop (7) 1-30
Barber of Seville (7) 2-13
5325 . . .
5326 Mother Goose on the Loose
(7) 3-6 H 3-4
5327 Candyland (7) 4-10 it 4-29
5328 The Beach Nut (7) 5-8 .. .
6-12 + 6-17
5329 Boogie Woogie Man (7) . .
5330 Fish Fry (7) 7-17 ± 7-22
5331 Toyland Premiere (7) . . . 8-14 ....
5332 Greatest Man in Siam (7) 9-11 ± 8-12
5333 Ski for Two (7) 10-16
MUSICAL WESTERNS
4356 Silver Butte (27) 7-28 + 10-15
4357 The Girl From Gunsight
-.
(25) 9-15 + 10-29
4358 The Pecos Pistol (26) . + 1-7
1949-50 SEASON
5351 Coyote Canyon (26) 11-17 ff 1-21
5352 South of Santa Fe (29).. 12-22 ff 2-4
5353 The Fargo Phantom (24) 2- 9 -f 3-4
5354 Go:d Strike (25) 3-30 -f 4-29
5355 R'jstler's Ransom (27) . . 5-18 ± 7-8
5356 Cactus Caravan (26) 7-6 ± 8-12
. . 8-31
5357 Western Courage (29) .
5358 Ready to Ride (25) 10-5
NAME BAND MUSICALS
4308 Gene Krupa & Orch. (15) 6-29 + 9-3
4309 Spade Cooley & Orch. (15) 7-27
4310 Jack Fina & Orch. (15) 8-10 10-15
43U Russ Morgan & Orch. (15) 9- 7 + 11- 5
4312 Skinnay Ennis & Orch.
(15) 9-28 + 12-24
4313 Rhythm of the Mambo
(15) 10-26 + 1-14
1949-50 SEASON
5301 Herman's Herd (15) 11-2
5302 Lionel Hampton & Orch.
(15) 12- 7
5303 Freddie Slack & Orch.
(15) 1-4 + 2-4
5304 Ethel Smith and the Henry
King Orchestra (15).. 2- 1 -f 3-4
5305 Sweet Serenade (15) 3-1 + 4-29
5306 Skitch Henderson & Orch.
(13) 4-19
5307 King Cole Trio and Benny
Carter Orch. (16) 5-17
5308 Claude Thornhill & Orch.
(15) 6-14 -f 7-15
5309 Sarah Vaughan & Herb
Jeffries (15) 7-12
5310 Red Nichols and His Five
Pennies (15) 8-9 -f 8-12
5311 Salute to Duke Ellington
(15) 8-30
SPECIALS
4202 Four Bears Before the Mast
(18) 8-31 + 12-24
4204 Movies Are Adventure (10) 8-22
1949-50 SERIES
5202 The Tiny Terrors Make Trouble
(17) 1-18 -f 2-11
5201 Thundering Rails (19) . . . 5-24 ft 6-17
UNIVERSAL NEWS
(Released Twice Weekly)
VARIETY NEWS
4346 Singing Is Fun (11) 8-22
4347 Beauty and the Beach
(10) 9-5 t+ 10-29
4348 You Don't Say! (10) 10-3 + 12-24
1949-50 SEASON
5341 Boundaries Unlimited
(9) 11-7
5342 Breaking the Tape (9).. 12- 12 + 1-21
5343 Future Skippers (9) 1-30
5344 Progress Island (9) 3-13 ff 6-17
5345 A-Camping We Will Go
(9) 5-15 + 7-8
Warner Bros.
Prod. No. Title Rel. Date Rating Kev'd
BLUE RIBBON HIT PARADE
(Technicolor
reissues)
6304 Toy Trouble (7) 12-31
6305 My Favorite Duck (7).. 1-28
6306 The Sheepish Wolf (7) . . 3- 4
6307 Double Cliaser (7) 3-25
6308 Fifth Column Mouse (7). 4-22
6309 Inki and the Lion (7) . . 5-20
6310 Tick Tcck Tuckered
6311 Booby Hatched (7)
6- 3
7-1
(7) . .
6312 Trao Happy Porky (7). 8- 5 ....
6313 Lost and Foundling (7). 8-26
BUGS BUNNY SPECIALS
(Technicolor)
5724 Which Is Witch (7) 12-3
5725 Rabbit Hood (7) 12-24
5726 Hurdy-Gurdy Hare 1-21
6719 Mutiny on the Bunny 2-11 3-11
(7)..
(7) ±
6720 Homeless Hare (7) 3-11 S: 5-27
6721 Big House Bunny (7) . . . 4-22 5-6
6722 What's Up. Doc? (7)... 6-17 7-1
6723 Eiohl-Ball Bunny (7) . . . 7- 8 + 9-2
6724 Hillbilly Hare (7) 8-12 ff 9-16
6725 Bunker Hill Bunny (7).. 9-23
Bushy Hare (7) 11-11
FEATURETTES
6726
6102 Calling All Girls (20)
(reissue) 11-26
6103 The Grass Is Always Greener
(20) 1-7
6104 Vaudeville Days (20)
(reissue) 2-25 ....
Shoot the Basket (20) . . 4-29 + 7-15
6105
5106 Just for Fun (20) 7-15 ff 8-12
JOE McDOAKES COMEDIES
6402 So You Want to Be an
Actor (10) 12-3
6403 So You Want to Throw a
Party (10) 2-4 ff 3-11
6404 So You Think You're Not
Guilty (10) 4-15 ff 5-6
6405 So You Want to Hold Your
Husband (10) 7-1 ± 7-1
6405 So You Want to Mo,e (10) 8-19 d: 9-16
MELODY MASTERS
(Reissues)
6803 40 Boys and a Song (10) 1-14
6804 Bob Wil.s and His Texas
Playboys (10) 2-11 it 3-11
6805 Hit Parade of Gay Nineties
(10) 4-1
6806 Leo Reisman & Orch. (10) 5-27 it 7-22
6807 Matty Malneck & Orch.
(10) 6-24 -f 7-1
6808 Cliff Edwards & His
Buckaroos (10) 7-22
MEHRIE MELODIES
(Color)
5717 For Scent- 1 mental Reasons
(7) 11-12
5718 Hippety- Hopper (7) 11-19
H 5-20
6701 Bear Feat (7) 12-10
6702 A Ham in a Role (7).. 12-31
6703 Home. Tweet Home (7) . . 1-14
6704 Boobs in the Woods (7) .
. . .
5705 The Lion's Busy (7) 2-lS + 3-11
6706 The Scarlet Pumpernickel
(7) 3-4 4-29
6707 Strife With Father (7) . . 4- 1 5-27
6708 The Hypochondri-Cat (7) 4-15 + 5-6
6709 The Leghorn Blows at Midnight
(7) 5-6
6710 His Bitter Half 5-20 (7)
±:
+
5-27
7-22
6711 An Egg Scramble (7) . . . 5-27 ff 7-22
5712 All Abir-rr-d (7) 6-24 -f 7-1
5713 It's Hummer Time (7).. 7-22 -f 9-16
6714 Golden Yeggs (7) 8-5
5715 Dog Gone South (7).... 8-26
6716 The Duckstcrs (7) 9-2
6717 A Fractured Leghorn (7) 9-16
6718 Canary Row (7) 10-7 ....
SPORTS PARADE
(Technicolor)
6502 Kings of the Rockies
(10) 11-19
6503 Happy Holidays (10) ..12-10 -f 4-29
6504 Let's Go Boating (10).. 1-21
6505 That's Bully (10) 2-18 ff 3-11
6506 This Sporting World (10) 3-25 + 5-20
6507 Alpine Champions (10).. 5- 6 -f 5-6
6508 Riviera Days (10) 6- 3 + 7-22
6509 Racing Thrills (10) 7- 8 * 7-8
6510 Champions of Tomorrow
(10) 8-19 -f 9-16
TECHNICOLOR SPECIALS
6002 Jungle Terror (20) 11- 5 + 5-20
6003 Snow Carnival (20) 12-17 ff 2-18
6004 Women of Tomorrow (20) 3-18 -f 3-H
6005 Dange' Is My Business
(20) 4-8 -f 5-27
6006 Pony Express Days (20)
(reissue) 5-13 ff 5-20
6007 Give Me Liberty (22)
(reissue) 6-10 ff 7-1
7001 Wish You Were Here (20) 7-29 + 9-16
6008 Ch.irley McCarthy and Mortimer
Snerd in Sweden (20) .
3 H 9-16
VITAPHONE NOVELTIES
6602 A-Spced on the Deep
(10) 12-24 ff 3-4
6604 Hands Tell the Story (10) 2-4
6605 Sitzmarks the Spot (10). 311 ± 4-29
6606 Cavalcade of Girls (10) 8-12
WARNER-PATHE NEWS
(Released Twin WttUy)
SHORTS CHART
Miscellaneous
Prod. No. Title Rel. Date Rating R^v'd
MONOGRAM
LITTLE RASCALS
(Reissues)
4961 Dogs Is Dogs (21) 4- 1 -f
4962 Forgotten Babies (17)... 4-15 -f
4963 Mama's Little Pirate
(18) 4-29 +
5-13
For Pete's Sake (17)... 5-27
4964 Birthday
4%5
Blues (19)
4966 Bedtime Worries (19) . 6-10
4967 School's Out (19|/2) 6-24
4968 First Roundup, The
(I71/2) 7- 8
4969 A Lad and a Lamp (17) 7-22
4985 Bored on Education (10) 8- 1
4970 Readin' and Wrilin' (20) 8- 5
4971 Big Ears (20) 8-19
4972 Wild Poses (18) 9-2
PUBLIC RELATIONS
1 Let's Go to the Movies (9)
RKO 5-13
2 This Theatre and You (10)
WB 7-13 ft
3 Movies Are Adventure
(10) U-l 8-22
4 The Art Director (8)
20th-Fox 11-1
5 The Sound Man (10) Col... 1-19 ff i;
6 History Brought to Life
(10) Para 3-15
7 Screen Actors (10) MGM... 5-13 + 1
8 Moments in Music (10) MGM 7-13
-f-
9 Costume Designer. The (9)
RKO 9-13
REPUBLIC
SERIALS
893 King of the Rocket Men. .10-29
12 Chapters
4981 The James Brothers of
Missouri 1-21
12 Chapters
4S82 Radar Patrol vs. Spy King 4-15
12 Chapters
4983 Undersea Kingdom
(reissue) 7-8
12 Chapters
4984 The Invisible Monster 9-30
12 Chapters
THIS WORLD OF OURS
(Trucolor)
4975 Norway (9) 3-15 ff
4976 Denmark (9) 6-1 it
4977 G acier National Park (9) 7-15 +
4978 Sweden (9) 8-30 +
SPECIAL
9495 The Battle for Korea (9) 7- 1
UNITED ARTISTS
SONGS OF AMERICA
SA Melodic Spirituals (9) 8-19 -f
. .
SA Visions and Voices (9) . . 9- 9 -f
SA Melodious Sketches (9) .
.10- 7 SA Symphonic Shades (8)... 11- 4 +
SA Melodies Reborn (9) 12- 2 ±
SA Cherished Melodies (10) 12-31 +
SA 8 Southern A Cappella (9). 1-27 -f
SA 9 Tradition. The (9) 3-25 +
SAIO
SAll
SA12
SA13
SA14
SA15
SA16
Memorable Gems (9).... 3-17 +
Tunes That Live (9) 4-14 +
Glory Filled Spirituals (10) 5-12 +
Highlights of Long Ago
(9) , 6-9
Long Remembrances (9). 7-14
Folklore (8) 8-11
The Moods (9) 9-15
INDEPENDENTS
stars and Stripes (3)
World Documentary +
For All the World's Children (16)
United Nations Short +
This Is the United Nations. No. 2
UN Film Distribution +
Birth of the Ballet (30)
Oxford Films ff
The Life of Vincent Van Gogh
(18) Canton-Weiner +
Waverly Steps (29)
Film Renters, Ine ff
Preface to Life (30)
Sun Dial Films +
Springtime in Paris (29)
Hoffberg Productions -f
Death in the Hand (44)
Hoffberg Productions ±
Paulina's Castle (10) Lux Films +
Let's Ta k About the Nose
(10) Lux Films ±
Rome. Holy Year 1950—The Eternal
City (24) Lux Films +
The Experience of Cubism (10)
Lux Films -f

FUTURE RELEASES
Listed herein are ieaturcs on which national release dates hove not
COLUMBIA
been set or which go beyond the
OAI Jenninfls of Oklahoma (Western) -Don Duryea-Oalc Slorm
Born Yesterday (Comcd>'-l>nim.'i)
Juily UulliaayBrmlcrlck Crsnrord-WllMam Iloldcn
Bra«t Bulls, Tht (Drama) Mel Fcrror-H^ecne IgcMlu
Emergency Wedding (Comedy) Urry I'arks-Barbura Ilult
Flying Missile, The (Drama) ... .Glenn t'ord-Viveca Llndfori
Harriet Craig (Drama) Joan Cra»rord-\Vcnddl Corey
Hero, The (Drama) John Dcrek-.Mdii Daltc
He's a Cockeyed Wonder (Comedy-Dr) M. Kooney-Tcrry Moore
OLorna Doone (Drama) Barbara Hale- Richard Greene
©Santa Fe (Westirn) Kandolpb Scott-Janls Carter
Tougher They Come, The ( Drama) . . Way ne Morrls-P. Foster
OValentino Story (Drama) Tony Desler-Eleanor Parker
EAGLE LION
Boys in Brown (Drama) R. Attenborough-J. Warner
Oiamund City (Drama) D. Farrar-D. Dors
Dolls House, The (Drama) Paul Lukas-Charles Koriln
Marry Me (Drama) 1). Bond-S. Shaw
Reluct.mt Widow, Tile (Drama) R. Neuton-A. Culnnisa
Rogue River (.Vet-Drama) Rory Callioun-Guy Madison
FILM
CLASSICS
St. Benny the Dip (Comedy) Dick Haymes-Nlna Foch
METRO-GOLDWYN-MAYER
GAcross the Wide Missouri (\V«lern) Clark Gable-J. Ilodiak
©An American in Paris (Drama) ... .Gene Kelly-Leslie Caron
OAnnie Get Your Gun (Musical) Betty Uutton
Cameraman, The (Comedy) Red Skelton-Arlene Dahl
Cause for Alarm (Comedy-Dr) Loretta Young-Barry Sullivan
Grounds for Marriage (Com-Dr) Van Jotmson-K. Gr.iyson
It's a Bio Country (Drama) AU Star Cast
©Kim (Advenlure-Drama) Errol Flynn-Dean Slockwell
©King Solomon's Mines (Adv-Drama) D. Kerr-S. Granger
Magnificent Yankee (Drama) Louis Callicrn-Ann Harding
Mrs. O'Malley and Mr. Malone (Comedy) M. ,Maln-J. miitmorc
Next Voice You Hear.. ., llie (Drama) .J. Whitmorc-N. Davis
©Pagan Love Song (Musical) . .Esther WUUams-Hovvard Keel
©Pandora and the Flying Dutchman (Dr) .J. Mason-A, Gardner
©Quo Vadis (Drama) Robert Taylor-Deborah Kerr
©Royal Wedding (Musli-nl) Fred .\slalre-Jane Poi\ell
Stars in My Crown (Drama) Joel McCrea-Dean Stockwell
Threa Guys Named Mike (Comedy) . .Jane Wyman-Van Jolmson
©Two Weeks With Love (Drama) . .Jane Ponell-R. Montalban
©Vengeance Valley (Western) . .Robert Walker-Burt Lancaster
MONOGRAM
Blues-Busters (Comedy) Leo Gorcey-Huntz Hall
©Dancing Years, The (Rom-Dr) Dennis Price
Hot Rod ( Drama) James Lydon
Joe Palooka in the Witness (Drama) . .Joe Klrkwood-J. Gleason
Modern Marriage, A (Drama) . .Robert Clarke-Margaret Field
Smoke Jumpers (Drama) K. Grant-Joe Bona
Typee (Adv-Drama) Roddy McDowall
PARAMOUNT
Ace in the Hole (Drama) Kirk Douglas-Jan BterUng
©Branded (Westefn) Alan Ladd-Mona Freeman
Carrie Ames (Drama) Laurence Ollvler-Jennlfer Jones
Lemon Drop Kid, The (Comedy) ... Bob Hope-Andrea King
Mating Season, The (Drama) John Lund-Gene Tlerney
Ml. and Miss Anonymous (Drama).. Ray MlUand-J. Fontaine
Mr, Music (Musical) Blng Crosby-Ituth Hussey
©Passage West (West-Drama) John I'ayne-Dtniils O'Keefe
Place in the Sun, A (Drama) Elizabeth Taylor-M. Cllft
©Quebec (Drama) John Barrymore jr.-Corlnne Calvet
©Samson and Oelilah (Drama) . .Victor Mature-Hedy Lamarr
September Affair (Drama) Joan Fontalne-Josepb Cotten
Trio (3 short stories) Anne Crawford-Roland Culver
©Tripoli (Adventure-Dr) Maureen O'Uara-John Payne
United States Mail (Drama) Alan Ladd
©Warpath (Wwurn) Kdmond O'Brien-Dean Jagger
RKO RADIO
Alias Mike Furjf (Drama) Victor Mature-WIUlam Bendli
Carriage Entrance (Drama) Robert Mltchum-Ava Gardner
Cry Danger (Mystery- Drama) Dick PovvcU
Come Share My Love ( Comedy) .. Irene Dunne-Fred Mac.Murny
Company She Keeps, The (Drama) . .Jane Crcer-Dennis O'Keefe
G.iuni Woman, The (Drama) Dana ,\ndre»s-Claude Rains
dates covered by the Feature Chart.
His Kind of Woman (Drama) . .Hubert MItchum-Jane Russell
It's Only Money (Comedy) Frank SInatra-Janc Russell
OJet Pilot (Advenlure-Drama) John Wayne-Janet U'luh
Macao (Drama) Robert .Mllchum-Jane Husscll
Mad With Much Heart (Drama) Robert Ryan
Man He Found, The (Drama) Elliott Beld-Lurenc Tutlle
©Montana Belle (Drama) Jane Hussell-Gevrge Brent
Mother of a Champion (Drama) . .Claire Trevor-Sally Forrest
©Sons of the Musketeers (Adv-Dr) .Cornel Wllde-M. O'Uata
Story of a Divorce (Drama) Bctte Dails
REPUBLIC
Belle Le Grand (Drama) Vera Ralston-John Carroll
©North of the Great Divide (Western) .Roy Rogers-P. Edwards
©Oh! Susannah (Wuslorn) Rod Cameron-Adrian Booth
Rio Grande Command (Drama) . .Jolm Wayne-Maureen O'Hara
GSpoilers of the Plains (Western) . .Roy Rogcrs-P. Edwards
Torero (Drama) Robert Stack- Joy Page
Trail of Robin Hood (Western) , .Roy Rogers-Penny Edwards
SELZNICK
©Gone to Earth (Drama) Jennifer Jones
20TH-FOX
©American Guerrillas in the Philippines
(Adventure) IVrone Power-Mlchellne Prelle
©Bird of Paradise (Adventure) . .Louis Jourdan-Debra Padget
©Call Me Mister (Musical-Comedy) . .Dan Dalley-Betty Grable
For Heaven's Sake (Comedy) CUfton Webb-Joan Bennett
Fourteen Hours (Drama) Paul Douglas
©Half an Angel (Drama) Joseph Cotten-Loretta 'V'oung
©Halls ot Montezuma (Adventure) . .B. Wldmark-W. Palauce
©I'd Climb the Highest Mountain
(Drama) Susan Hayward-WUllam Lundlgan
©I'll Get By (Musical) BlU Lundlgan-June Haver
Jackpot, The (Drama) James Stewart-Patricia Medina
Mudlark, The (Drama) Irene Dunne-Alec Guinness
Rawhide (Western-Drama) Tyrone Power-Susan Hayward
Two Flags West (Drama) Linda Darnell-Joseph Cotten
UNITED ARTISTS
©Apache Drums (Action-Dr) . .Stephen McNally-CoIeen Gray
Cyrano de Bergerac (Drama) Jose Ferrer-Mala Powers
Ellen (Drama) Robert Young-Betsy Drake
Fat Man, The (Mystery) Jack Smart-Jane Meadows
Lights Out (Drama) Arthur Kennedy-Peggy Dow
New Mexico (Western) Lew Ayres-Marilyn MaiwcU
Prisoner of War (Actlon-Dr) Mark Stevens-Robert Douelas
Prowler, The (Comedy-Dr) Van HefUn-Evelyn Keycs
Scarf, The (Drama) Emlyn WlUiams-John Ireland
Sound of Fury, The (Drama) . .Frank Lovejoy-Kathleen Ry.in
Three Steps North (Drama) Lloyd Brldges-Aldo Fabrlal
UNIVERSAL-INTERNATIONAL
Deported (Drama) Marta Toren-Jeff Chandler
©Double Crossbones (Comedy) Donald O'Connor
©Frenchie (Western) Joel McCrea-Shelley Winters
Harvey (Comedy) James Stewart-Josephine Hull
©Kansas Raiders, The (Western) .Brian Donlevy-Audle Murphy
Katie (Comedy) Ann Byth-Mark Stevens
Ma and Pa Kettle Back on the Farm (Comedy)
Marjorle Main-Percy Kilbride
©Smuggler's Island (Drama) Jeff Chandler-Evelyn Keycs
©Tomahawk (Drama) Van Heflln-Yvonne DeCarlo
Undercover Girl (Dr.ima) Alexis Smith
Under the Gun (Drama) Richard Conte-A. Totter
WARNER BROS.
Branded Woman (Drama) Richard Todd-Ruth Roman
Breakthrough (Action-Drama) David Brlan-Jolui Agar
©Captain Horatio Hornblower (Drama) 0. Peck-V. Mayo
©Dallas (Western) Gary Cooper-Ruth Roman
Enforcer, The (Drama) Humphrey Bogart
Jim Thorpe—All American (Drama).. B. Lancaster-P. Thaxler
©Lullaby of Broadway (.Vuslc;U) Doris Day-Gene Nelson
Night Beat (Drama) William Douglas-Alan Hale
Only the Valiant (Drama) Gregory Peck-Jeff Corey
Operation Pacific (Acllun-Dr) John Wayne
Raton Pass (Western) Dennis Morgan
Rocky Mountain (Drama) Errol Flynn-Patrlee Wymore
Storm Warning (Drama) Ginger Rogers-Ronald Reagan
Streetcar Named Desire, A (Drama) .
.Vlvlon Li-igli-.M. Brando
West Point Story, The (Musical). James Cmney-Vlrglnla Mayo
In the A/ewsree/s 1
Movietone News, No. 74: UN forces resist
alloul atlack-s by Reds in Korea; films pledge
aid in war; six-motored B-36 gets four jets;
motion picture i.s honored; sports—New York
Giants beat Los Angeles Rams, 24-14; Miss
America 1951 and Mrs. America.
News of the Day, No. 204: Film report
from Korean battle front; film industry aids
hailed by Truman; Miss and Mrs. America;
jet-s for world's mightiest bomber; Joe Louis
hits comeback trail; pro-football preview.
Paramount News, No. 7: Pick choicest of
America's beauties; trapped miners snatched
from death ; Joe Louis and Ezzard Charles set
for title bout; Korea and the global crisis.
Universal News, No. 386: Late films from
the Korean front; film industry pledges
wartime aid; flames gut hou.sing project;
new B-36 bomber tested; grid Giants top
Rams; Louis and Charles train for match.
Warner Pathe News, No. 9: 'With our troops
in Korea; new super B-36; MLss America
chosen; Mrs. America contest; film industry
pledges aid to nation; Charles and Louis
train for title bout; Great Americans—^Theodore
Roosevelt.
Movietone News, No. 75: UN- Allied forces
get prepared for big push in Korea; Big
Three ministers meet in New York; Chief of
Staff Marshall heads defense department;
typhoon levels Japanese city; heavy seas lash
New England; top dancers at Harvest Moon
Ball in New York; Jake LaMotta of the
Bronx knocks out Laurent Dauthuille of
Fiance in 15th round to keep world middleweight
title.
News of the Day, No. 205: Help for lost
battalion; propaganda bombing; prompt help
for UN wounded; record blasting; Big Three
in New York begin vital parleys; Marshall
named defen.se chief; reindeer roundup; royal
family in Scotland; UN flag for Truman;
Harvest Moon Ball; LaMotta vs. Dauthuille
for world title bout.
Paramount News, No. 8: Japan hit hard
by typhoon; George Marshall; Big Three
meeting; preview of United Nations day;
Korea; boxing—Jake LaMotta fight.
Universal News, No. 387: Korea; Big Three
metting; Marshall; UN flag; typhoon; reindeer
roundup; LaMotta kayos Dauthuille in
final round.
Warner Pathe News, No. 10: General Marshall
named secretary of defense; Harrison
named national production administrator;
President Truman and Mrs. Franklin Roosevelt
hailed United Nations day; New York
Big Three foreign ministers meet in New
York; Playwright Tennessee Williams home
from Europe; worst postwar typhoon kills
250 in Japan; Harvest Boon Ball; Detroit—LaMotta
vs. Dauthuille.
All American News, No. 413: Thousands of
members of the International Brotherhood
of Sleeping Porters parade in Harlem as
part of their silver jubilee convention; Negro
lawyer is appointed to serve as judge of the
recorder's court in Detroit; Mrs. Frances P.
Bolton, congresswoman from Ohio, addresses
Provident hospital school of nursing in Chicago;
Baptists hold national convention in
Kansas City; youngsters vie in sports events
in New York City.
Telenews Digest, No. 37A: Korea—behind
the battles; Florida—hurricane strike; Washington—Red
smear charged; Truman's week;
England—air show.
Telenews Digest, No. 37B: Korea—tTN forces
hold line; Big Three meeting; Germany—U.S.
military leaders watch maneuvers; General
Marshall named secretary of defense; Manila
—Asia troops for Korea; Japan—typhoon
strikes; greatest earthquake; sports—Three
Rings take 'cap.
—
14
^
BOXOFTICE BooldnGuide : : Sept. 23, 18

Opinions on Current Productions; Exploitips for Selling to the Public
FEATURE REVIEWS
j
(FOB STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
The Glass Menagerie
F
""""
Warner Bros. (007) 107 Minutes Rel. Oct. 28, '50
Its genesis—a successful stage play by Tennessee Williams—and
an array of distinguished performances are forerunners
among the assets upon which exhibitors can concentrate
their merchandising guns. The piece, adhering
as faithfully as possible to the original and benefiting by
the additional scope which the camera allows, may not,
however, exert widespread appeal through all audience
ranges. It is mature in concept and treatment, engrossing
in its oblique plot approach, intelligently written, directed
and enacted. Booked with those qualifications in mind, and
treated to the kind of selling job it deserves, the film should
prove highly acceptable entertainment, particularly in the
first runs and metropolitan areas. Jane Wyman and Kirk
Douglas, splendid in the top roles, nevertheless must relinquish
the thespian honors to Gertrude Lawrence, the brilliant
British actress. Irving Rapper directed; Jerry Wold and
Charles K. Feldman were the co-producers.
Jane Wyman, Eirk Douglas, Gertrude Lawrence, Arthur Kennedy,
Ralph Saniord, Ann Tyrrell, John Compton.
^
.lie
s
n Co.]
The Fuller Brush Girl
Columbia (239) 85 Minutes Rel.
Comedy
The some exhuberant madcap brand of humor whic
exploded in "The Fuller Brush Man" is effectively used in
this feminine counterpart, with Lucille Ball in the title roleJ
completely equipped with zany antics. Where comedy on
this kind is enthusiastically received, the boxoffice take ia
already predictable. There are hilarious incidents all the wa
through and one especially funny, though brief, bit is o
encounter with Red Skelton himself. Exploitation angles are
many and well worked out, while the first Fuller Brush
film's boxoffice record will do much to give this a boost on
first nights. The addition of a murder mystery may add inJ
terest for some but the fun goes on, murder or not. TherC
are not many houses where this cannot find a home, an

. . Tne
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY:
"The Fuller Brush Girl"
Sally Elliott (Lucille Ball) and Humphrey Briggs (Eddie
Albert) want to get married but linances are loo low. Humphrey
gets promoted by the boss, who thinks someone
stupid enough in that department will not uncover "smuggling"
activities. Sally gets excited and wrecks the switchboard
when her Iriend, Jane Bixby (Jeii Donnell), comes in
contracted lor their dream cottage when they heard about
his raise, she dashes out to prove she can be a Fuller Brush
Girl, too. The series of misadventures she encounters, including
a murder, with suspicion pointing to her and
Humphrey, and alter a hilarious chase aboard ship, and
the smugglers aie captured.
CATCHLINES:
Funny as the Fuller Brush Man but Much, Much Prettier
. You'll Fall for Her Line, Too! She's Got Lines Even
. .
the Fuller Brush Man Can't Compete With
.
.
Something the Fuller Brush Man Qidn't Have—a Brand New
. Line of Laughs
Bru.'sh Girl I?
.
Here
Start Smiling,
Same Brand of
Now That Your Fuller
Madcap Comedyl

i
.
Hilars.
:^221
I
—
I
RATES: lOc per word, minimiim $1.00, cash with copy. Four insertions lor price of three.
tLOSING DATE: Monday noon preceding publication date. Send copy and answers ic
• Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
HELP WANTED
Need extra cash? Manager, operators—daytime,
'II \oiir nei^ihbnrhood merchants advertising gifts,
penciU. matches, etc. Average order
iin-i $25. Free samples. Kincole, 8916 Linwood,
etr oit.
Mich.
I
Projectionist, permanent job. southwest. Mairiit.
mce and some sign ability required. Air mail
iiiiii-atiiin.'?. references, minimum salary. Box-
. 3992.
Help wanted: Experienced projectionist and as-
^i^I:lnt manager. Reliable, sober, with best refer
.nas_Boxoffice^_3993^_
Wanted: E.\perienced manager of suburban theatre,
in soulh Texas. Give full details in fir.st
letter. .\d(liess Bit.\offioi\ 4003.
POSITIONS WANTED
Position wanted, part owner-general manager two
middlewest drive-ins desires winter season management
position in Florida. Well financed and
would consider partnership in existing or proposed
drive-in or motel. Complete references. Boxoftice.
3990.
Manager, 28 years experience. Circuit and
independent operation. Top reference. Box 56,
Barton City, Mich.
Manager, booker, buyer, all phases. Box 71,
Bladenboro. N. C
Motion picture operator. NYC license, desires
position as projectionist. Box 914, Bo.xoffice,
9 liookcfe'ler Plaza, New York City.
Manager, 26 years old, 6 years of first and
second run experience. Good on exploitation and
advertising. Good references. Draft exempt. Will
go aiij-whiTP. Myron Talman. 4401 Bi'nton.
Kansas City. .Mix
DRIVE-IN THEATRE EQUIPMENT
Going into drive-in business? Order equipment
now (hefore prices rise) ;md save plenty 1 Small
deposit will hold equipment until ready for delivery.
Buy on S.O.S. ejisy payment plan—pay
out of income. Complete booth outfits from
$1,595. SO.S. CO-OP speakers. $16 pair, including
junction box. Buy sample pair and compare.
Teleseal 14-2 underground cable, $47.13M,
M.I initL' Marquee Letters, 35c up. Dept. C.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19,
Speaker stands fabricated to specification in
our own plant. Immediate delivery, any quantity.
Wire, write or phone. Long distance 1024
or THatcher 9243. Sonken-Galamba Corp., Second
und Riverview. Kansas City 18, Kas.
Drive-in theatre tickets. Send for samples of
our special printed stub rod tickets for drive-ins.
Safe, distinctive, easy to chec*. Kansas City
Ticket Co , Dept. 10, 1819 Central St., "Film
Row."' Kan,^:is City 8. Mo.
Poycorn machines, half price. Wiener, Hamburger,
Sno-Cone, Peanut Roa-Sters, Bun Warmers.
Poppers Supply. 179 Luckie. Atlanta, Ga.
DrivE-in theatre owners, buy your replacement
speaker cords from us. Best grade rubber covered
cord with spade lugs, available in 5, 5^ or 6 font
lengths at 50c per cord, prepaid. Order from
Electric C'trd Co , South Acoma, Englewood.
Colo.
STUDIO AND PRODUCTION
EQUIPMENT
One stop store — Sensational — New
s[>ecial$
Brldgamiitlc .Ir. 16mm developing machines (Incl.
lax). $995: Auricon Cinevoice, demonstrator,
$555: 5 Ton Refrigeration Plant, 230 DC motor,
$395: Clneflex 35 Camera, 12V or 24V motor.
3 lenses, 2 magazines, tripod, $1,500 value,
$495; Eyemo 35 Spider turret newsreel camera,
with motor mounting, less lenses. $495; Wall
35mm Movietone single system sound camera, B.
Maurer gahanometer, 4 lenses, motor. 2 magazines,
tripnd. amplifier, $7,000 value. $3,495;
late .Vurirnn Pro 16 unit, powerpack. p:iraliax
finder. .NK amplifier, lens, tripod, mlkeboom,
etc. $2.00n value. $1,495; lUlra 24" Sunspo's.
5000W with rolling stands, $250 value, $77 50;
Olsen Creco 5000W Sr. 15" fresnel spots on
rolling stands-, similar to R. M. & M. R., $300
value. $127.50; CInephon 35 New; Camera, motor,
4 lenses. $795: Eyemo Newsreel Cameras less
Ien

PREVIEW PETE
with a
wonderful-WONDERFUL seat selling
TRAILER
on